Kennel Gazette magazine
The official publication of The Royal Kennel Club – the UK’s largest organisation dedicated to protecting and promoting the health and welfare of all dogs.
Kennel Gazette is published by Newhall Publishing on behalf of The Royal Kennel Club. The magazine is a contemporary size with soft-touch cover and includes feature content with a more commercial appeal. Newhall Publishing is also working with The Royal Kennel Club to build on its existing loyal subscription base, as well as producing the souvenir show guide and VIP goody bag for the world’s greatest annual dog show, CRUFTS.
The magazine is delivered to discerning dog owners and breeders who are at the top of their field – they are committed to protect and promote the health and welfare of all dogs. Through the pages of the Kennel Gazette they offer dog owners and those who work with dogs a source
of education, experience and advice on puppy buying, dog health, training and breeding. The magazine includes special interest features on subjects including canine careers, dog walking holidays, art and pet health.
Reader Information
of readers hand their copy of the Kennel Gazette to others after they have finished reading it 77% of Kennel Gazette subscribers will read their latest issue 2-4 times 55%
Upcoming breed profiles
January Ibizan Hound
February Schnauzer
March Australian Silky Terrier
April Brittany
May Crufts, various
June Irish Terrier
July Greater Swiss Shepherd Dog
August Welsh Corgi Cardigan
September Saluki
October Lowchen (Little Lion Dog)
November Russian Toy
December Gordon Setter
Distribution & statistics
Kennel Gazette magazine is mailed directly to its 3,000 members, monthly and delivers a guaranteed route to a key market.
In addition, Kennel Gazette gives your brand national exposure at more than 40 shows and events, including Crufts, Agility Festival, Group and General Championship Shows. Collected and retained by its Members, Kennel Gazette, is a highly valued and trusted publication.
Mailed monthly direct to
3,000
The Royal Kennel Club members
National exposure at
40+ more than shows and events
Advertising opportunities
Kennel Gazette magazine offers a perfect platform to increase your brand awareness and communicate directly with a highly targeted and engaged audience.
BY TERRIE COUSINS-BROWN
The Old English Sheepdog has been the
face of the brand for over 60 years, making its first appearance in 1961 and becoming a regular sight on our TV screens. The paint brand and the breed have become synonymous to such an extent that many people, even today, still refer to the Old English Sheepdog as the ‘Dulux dog’.
A dog named Dash Over the years, 15 different dogs have appeared in the adverts, all with a very similar look (mostly white heads), due to
probably the most iconic of them all is the Dulux Old English Sheepdog. The Kennel Club’s Dogs in Advertising exhibition explores how dogs and their associated qualities have been used to advertise a huge variety of products. The exhibition features advertisements and artefacts charting the use of dogs to promote products from the mid-19th century onwards and has a number of Dulux-related exhibits, including a Royal Doulton figure and a door
the carefully managed selection process carried out by the advertising agencies; most of the dogs chosen were successful in the show ring and often had their own chauffeurs. Shepton Daphnis Horsa, bred by Florence Tilley of the famous Shepton kennels and affectionately known as ‘Dash’, was the original Dulux dog. The appearance of Dash in a promotional capacity was supposedly a moment of fate, as he belonged to the advertising director responsible for the first campaign. According to Dulux, the story goes that Dash kept running across the set to play with the child actors, and when it came to editing,
Rate card
ISSUES
3 6 12
INSERTS OPTION – £395 + VAT
Recent years have seen a huge increase in brands using direct mail as part of a campaign. Where timing and market attention is key, Kennel Gazette delivers on both. Kennel Gazette’s circulation of dedicated subscribers allows you to reach an actively engaged consumer looking for inspiration and drive action as only printed media can.
Technical specs
ISSUES CREATIVE AD SUPPLY
February
Frequency: Monthly
Finish: Stitched
Stock: 250gsm (cover) with 115gsm (text) with matt laminate cover
Size: 265mm (h) x 210mm (w)
Pagination: 44 pages
Print run: 3,000 monthly
Media sales team
Our team takes a highly targeted approach and unique blend of industry experience attracts the right advertisers to fit each client audience. Finding the right brand for the title helps businesses engage with the diverse readership.
GARY TURNER
COMMERCIAL DIRECTOR
gary.turner@newhallpublishing.com 07702 881109
KIM SMITH
MEDIA SALES CONSULTANT kim.smith@newhallpublishing.com 07896 496981
EMILY ETHERIDGE
MEDIA SALES CONSULTANT emily.etheridge@newhallpublishing.com 07780 058543
HEATHER BORRETT
SENIOR MEDIA SALES CONSULTANT heather.borrett@newhallpublishing.com 07932 834207
MARIA POLLARD
MEDIA SALES CONSULTANT maria.pollard@newhallpublishing.com 07966 759083
ANGELA THORNBY-BURT
MEDIA SALES CONSULTANT angela.thornby-burt@newhallpublishing.com 07384 255947
About The Royal Kennel Club
The Royal Kennel Club manages the UK’s largest registration database for both pedigree and cross-breed dogs. Runs the Petlog database, which is one of the UK’s biggest reunification services for microchipped animals.
Accredited by UKAS to certify members of the Kennel Club Assured Breeder Scheme, which is the only scheme in the UK that monitors breeders in order to protect the welfare of puppies and breeding bitches.
Manages the UK’s largest dog training programme, the Good Citizen Dog Training Scheme, and licenses shows and clubs providing a wide range of activities.
Helps people to enjoy fun sports and activities with their dogs. Runs
the world’s largest dog event, Crufts, which has been running since 1891, and licenses more than 4,500 other dog shows and events each year.
Committed to providing education and advice to puppy buyers to ensure that they buy the right breed for their lifestyle, from a responsible breeder.
The Royal Kennel Club Charitable Trust supports research into dog diseases and supports dog welfare charities, including
Kennel Club Breed Rescue organisations that re-home dogs and assistance dog charities.
Jointly runs health screening schemes with the British Veterinary Association and, through The Royal Kennel Club Charitable Trust, funds The Royal Kennel Club Genetics Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health. www.thekennelclub.org.uk
