Bibby Brand Guidelines

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BIBBY LINE GROUP IDENTITY GUIDELINES

FEBRUARY 2021 – V2

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WELCOME Bibby Line Group is a diverse, international business, proud to deliver flexible customer solutions since 1807.

Our purpose is to grow the long-term value of the Group.

Guided by our shared values, we are custodians of the family business for future generations, creating a diverse Group of innovative companies that develop colleagues, delight customers and give back to communities.

A brand is more than just a logo or a corporate identity system. It is a person’s gut feeling about an organisation, from clients and competitors to colleagues and partners.

Our Identity Guidelines underpin what we stand for as a Group. They define how to represent Bibby Line Group internally and externally, what our characteristics are, and what makes us different to our competitors.

Following these visual and tonal guidelines will ensure a level of quality and consistency through all of our communications.

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CONTENTS

0.1

PRIMARY LOGO USAGE

03 Welcome 05 Logo usage 0.1 07 Typography 0.2 10

Colour palette 0.3

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Communications assets 0.4

14

Our values 0.5

15

Our tone of voice 0.6

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Social media 0.7

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Guidance for subsidiaries 0.8

19

Stationery examples 0.9

Access to BLG Resource Hub All assets are available to download from the Bibby Line Group Hub at bibbylinegroup.co.uk/hub To gain access please email BLGComms@bibbylinegroup.co.uk

Exclusion Zone The BLG logo is the most recognisable brand asset.

It is vital it is applied consistently wherever it appears.

1/ 2 X

X

The Group identifying subline font has been updated in accordance with the brand update.

1/ 2 X

Do not display the logo too small.

The minimum size is 30mm across.

0.1.1

Subsidiary logos To improve continuity across the Group, adjusted logo assets are available from the Bibby Line Group Hub for all subsidiaries with consistent font, weight and tracking.

NON ‘FLAG’ SUBSIDIARY

Updated Group logos are available should they be required and are not compulsory depending on subsidiary branding agreements.

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

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0.1.2

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ALTERNATIVE PRIMARY LOGO USAGE

White logo

External-facing typography

The white logo is to be used when the background is dark, to ensure there is high contrast between Bibby Line Group wording and background.

Montserrat is our primary typeface to be used on all external/ designed marketing communications.

A geometric sans-serif it is a characterful typeface that is both professional and approachable. Legible and modern, the lighter weights work for text and the bolder weights make for compelling display styles.

The Bibby Line Group flag must remain in the colour-correct red with black and yellow emblem.

0.1.3

Things you must not do

This is the typeface used for the updated Bibby Line Group logo subline.

LINE GROUP

LINE GROUP

• Alter the colour of the logo text • Squeeze/manipulate the logo

0.2

LINE GROUP

• Stack the text under/ above the flag • Alter the font group

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

Montserrat Extra Light ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Light ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Regular ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Semi Bold ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Bold ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789

• Alter the flag colour

LINE GROUP

PRIMARY TYPEFACE

LINE GROUP

BIBBY LINE GROUP IDENTITY GUIDELINES V2

Extra Bold ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

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0.2.1

Supplementary typeface Our secondary typeface is Freight Pro. A modern serif, it is a versatile font that enhances a professional feel and brings an element of heritage to visuals.

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SECONDARY TYPEFACE

Freight Pro

0.2.2

Internal usage With Montserrat and Freight Pro typefaces to be used for external/designed communications, Calibri is the selected font for internal comms.

Light ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789

Available across all Microsoft systems, Calibri is a clean sans-serif to be used as a default for general communications.

Book ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Medium ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789

INTERNAL COMMS TYPEFACE

Calibri Light ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789a Regular ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Bold ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789

Bold ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 Black ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 123456789 NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

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0.3

Primary and secondary palettes The Bibby Line Group colour palette ensures the consistency in presentation.

In addition to our primary colours, our secondary colours develop the brand.

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PRIMARY COLOUR PALETTE

SECONDARY COLOUR PALETTE

0.3.1

DARK BLUE PANTONE 276

RED PANTONE 032

BLACK

ORANGE PANTONE 145

GREEN PANTONE 3268

C 93 M 90 Y 45 K 60 R 34 G 28 B 53 #221c35

C 0 M 88 Y 68 K 0 R 245 G 51 B 63 #f5333f

C 0 M 0 Y 0 K 100 R0 G0 B0 #000000

C 15 M 55 Y 100 K 4 R 212 G 126 B 0 #d47e00

C 87 M0 Y 55 K 0 R 0 G 169 B 143 #00a98f

100%

75%

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75%

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YELLOW PANTONE 115

LIGHT BLUE PANTONE 2925

BLUE PANTONE 286

C 3 M 12 Y 88 K 0 R 254 G 217 B 37 #fed925

C 78 M 24 Y 0 K 0 R 0 G 154 B 222 #009ade

C 100 M 78 Y 16 K 3 R 0 G 51 B 161 #0033a1

100%

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RGB and CMYK Colour values All colour values have been calculated in Adobe InDesign CC 2019 by converting Pantone + Coated Library swatches using the Coated Fogra39 and sRGB IEC61966-2.1 ICC profiles contained in the “Europe General Purpose 3” colour settings.

Engine: ACE Intent: Relative Colorimetric Hex numbers are decimal to hexadecimal conversions from the RGB values specified

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

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0.4

PHOTO LIBRARY

0.4.1

Building marketing resources

Using icons effectively Icons are used to suit the purpose and develop communications. A scalable, coherent style has been developed with increasing detail depending on the space available. The style is clean, modern and should complement the message.

Good photography makes all the difference in effective and eye-catching communication.

Things to do • Check the quality, lighting, contrast • Store the high-res version for future marketing use

ICONOGRAPHY SMALL ICONS SIMPLE SHAPED ICONS TO SUPPORT AND DIRECT CONTENT. EACH SUBSIDIARY HAS THEIR OWN ICON.

LARGE ICONS LARGER MORE COLOURFUL ICONS WITH ENHANCED DETAILING AND SHADOWS ARE USED TO BRING COMMUNICATIONS TO LIFE.

Icons should be used in presentations, infographics or online to communicate complex information in a more simple, relatable way.

• Show people – our colleagues are key to the brand when possible

An icon vector library is being developed and available through the Bibby Line Group Hub.

• In portraits, people should look professional and approachable

Things to avoid • Don’t use blurred, pixilated or low-res images

Bibby Line Group skyline

• Don’t crop individuals • Don’t stretch images

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

A simple but effective branding element showing the forward movement of BLG, but grounded in the company’s heritage. The Liverpool skyline motif is to be displayed on all letterheads, comp slips and business cards.

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

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0.5

OUR VALUES

0.6

Sending the right message

We are a values-led business Our shared values are the thread that connects our businesses together, helping us to deliver excellent customer service.

BE BETTER

People are the most important part of our business.

We deliver on our objectives by living our values.

We challenge ourselves to be the best, finding new ways to improve everything we do today

We give our people the right environment, support and tools to deliver excellence and quality in everything we do.

• Please don’t change the wording – these are identical across each subsidiary

We understand the common long-term goals across our businesses, customers, suppliers and people and we work towards them as a team

LIVING OUR VALUES ENABLES US TO DELIVER EXCELLENT CUSTOMER SERVICE

Presenting Our Values • The five values must always be used alongside the line ‘Living our values enables us to deliver excellent customer service’

WORK TOGETHER

DO THE RIGHT THING

BE INNOVATIVE

At all times we do the right thing, providing a quality and safe service, acting responsibly for our people, customers and the communities in which we work

• This graphic is available to download and use at bibbylinegroup.co.uk/hub

We do everything possible to look ahead, to anticipate customer needs and deliver innovative solutions

TRUST EACH OTHER

We trust and empower our people to deliver the right outcomes for our customers and our business

Each communication is an opportunity to make our organisation better. Our message is what we say, however our tone of voice refers to how we say it. It reflects our company’s brand and personality.

Our distinct tone makes communications more engaging, builds trust with our audience and sets us apart from the competition.

OUR TONE OF VOICE WE ARE…

STRAIGHT FORWARD TELL IT STRAIGHT Use everyday language, avoid jargon and spell out abbreviations HUMANS TALKING TO HUMANS Use I, we, you’ve and we’ve BE BRIEF Don’t waste a word. Respect people’s time

WE ARE…

COLLABORATIVE CONSIDER YOUR AUDIENCE What do they need to know, and how does it affect them?

0.5.1

START CONVERSATIONS Write as you’d speak, building engagement by asking questions

WHO WE ARE

CREATE A SHARED PICTURE Engage through stories and by using visual words and phrases

We are Bibby Line Group The company should never be referred to as Bibby, as this is a family name. We are Bibby Line Group, or in subsequent use BLG. Please keep ‘Bibby Line Group’ words together on the same line.

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

WE ARE…

PROFESSIONAL FOCUS ON OUTCOMES What do you want your audience to do, think and feel? This will guide everything GET TO THE POINT Give the benefit of your expertise upfront by starting with your conclusion GET THE BASICS RIGHT Spellcheck, review grammar, proofread aloud and check with your team

WE ARE…

POSITIVE TALK ABOUT THE FUTURE Always start positive. If talking about our past, connect with our future CHOOSE ACTIVE LANGUAGE Avoid confusion by making it clear who is doing what SHOW, DON’T TELL Don’t just tell your reader what to think: show them facts and true stories

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0.7

SOCIAL MEDIA

0.8

Clarity of presentation

Beyond Bibby Line Group

Whichever social media platform is used – Facebook, Twitter, LinkedIn – should adhere to the following visual guidelines:

Bibby Line Group is a diverse, international business operating in 12 countries, employing around 1,800 people in sectors including financial services, marine and infrastructure.

• Bibby Line Group flag to be used for profile roundels to fill the space with a bold, clear branded element

GUIDANCE FOR SUBSIDIARIES CENTRAL RESOURCE HUB The Bibby Line Group Hub – bibbylinegroup.co.uk/hub – allows easy access to standardised logos, templates and imagery, videos and graphics, available for use across the Group where appropriate.

There are also overview presentations available for subsidiaries via the Bibby Line Group Hub. Where Bibby Line Group is presented by a subsidiary of the Group externally, there is a short and long Group description available with the preferential wording.

THE PREFERRED DESCRIPTION OF BLG

(correct at time of print, latest version available via the Bibby Line Group Hub): Short version: XXXXXXXX is a subsidiary of Bibby Line Group – a diverse, international business, operating in 12 countries, employing around 1,800 colleagues, and managing over £1billion of funds. Bibby Line Group is proud to deliver personal, responsive and flexible solutions to customers since 1807. One of the longest established family businesses in the UK, the Group has companies in the financial services, marine and infrastructure sectors. To find out more visit bibbylinegroup.co.uk

• Header image should be in focus, or an alternative sourced • Image should consider the cropping for the best recognition

Long version: XXXXXXXX is a subsidiary of Bibby Line Group (BLG) – a diverse, international business, operating in 12 countries, employing around 1,800 colleagues in sectors including financial services, marine and infrastructure, managing over £1billion of funds.

One of the UK’s oldest family-owned businesses, BLG has provided personal, responsive and flexible customer solutions since 1807.

BLG’s purpose is to grow the long-term value of the Group. Guided by shared values, BLG act as custodians of the family business for future generations, creating a diverse Group of innovative companies that develop colleagues, delight customers and give back to communities.

BLG is proud corporate citizen, and makes active strides to give back to communities, develop and protect its people, minimise its impact on the environment and work with customers and partners to deliver an ethical service and supply chain.

Since 2007, BLG and its employees have donated over £10.4million and thousands of volunteering hours to over 1,000 charitable causes.

The Group shared values are the thread that connects our businesses together, helping us to deliver excellent customer service. This means each of us, at all times, strive to work together, be better, be innovative, do the right thing and trust each other. BLG gives people the right environment, support and tools to deliver excellence and quality.

To find out more visit bibbylinegroup.co.uk

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

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0.8.1

GUIDANCE FOR SUBSIDIARIES (CONTINUED)

0.9

CO-BRANDING

Easily accessible

Working together as a Group allows us to more effectively grow our brand. Co-branding opportunities in external communications for a joint project should represent both companies and follow an agreed upon reference to those involved.

Here are some examples of templates that are available to instantly download and use from the new Bibby Line Group Hub.

Bibby Line Group-led projects The BLG logo will appear on the left and the partner logo on the right, separated by a grey divider.

STATIONERY EXAMPLES LETTERHEAD (TEMPLATE AVAILABLE WITH AND WITHOUT WATERMARK)

Bibby Line Group Ltd 3rd Floor Walker House Liverpool, UK L2 3YL

This includes, but is not limited to • Subsidiary logos • Our Values graphics Within a document it is ok to split companies. BLG logo to appear in the top right. The subsidiary/ partner logo should appear in the top left, or bottom right. If there are more than three subsidiaries/ partners, only the BLG logo will appear, with the companies to be referenced in the copy.

Subsidiary/Partner projects featuring Bibby Line Group

• Microsoft Word letterheads and compliment slips • Email signature • Icon vectors • High-res photography

The BLG logo and name will be used following the lead company’s own internal guidelines.

Telephone: +44 (0)151 708 8000 Email: info@bibbylinegroup.co.uk Website: bibbylinegroup.co.uk

Mr A Smith Address line one Address line two Address line three Address line four Address line five Date Here

Dear Mr Smith Nia cum sequata quias quibus natibea explitaturit pratis etur? Unt lacessum voluptatis essin re nobis dolorem diae modit untium quae.

Or mo tempost minvendandae pedit laborum ipsusdam doloris explab inveres cumqui doluptu rectus, officid qui nosamus truptur ibuscilia doluptat aut a et et rest, cores sunt.

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Yours sincerely

Sender’s Name Title/Department

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

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STATIONERY EXAMPLES

0.9.1

COMPLIMENT SLIP (TEMPLATE AVAILABLE)

Easily accessible

Thank you in advance, BLG comms team

STATIONERY EXAMPLES PULL-UP BANNERS

Here are some examples of templates that are available to instantly download and use from the new Bibby Line Group Hub.

with compliments Enclosed is the autumn/winter 2019/20 edition of Bibby News. Please pass on to your colleagues by putting one on each person’s desk, pigeon hole or in a shared communal area. If you are not the right person to receive these, please email BLGComms@bibbylinegroup.co.uk.

0.9.2

Bibby Line Group Ltd 3rd Floor Walker House Liverpool, UK L2 3YL

This includes, but is not limited to

Telephone: +44 (0)151 708 8000 Email: info@bibbylinegroup.co.uk Website: bibbylinegroup.co.uk

• Subsidiary logos • Our Values graphics • Microsoft Word letterheads and compliment slips • Email signature • Icon vectors

BUSINESS CARDS

• High-res photography

bibbylinegroup.co.uk

NAME HERE

TITLE HERE TITLE HERE

Bibby Line Group Limited 3rd Floor Walker House Liverpool, UK L2 3YL

t xxxxxxxxxxxxxx e xxxxxxxxx@bibbylinegroup.co.uk

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

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STATIONERY EXAMPLES

0.9.3

POWERPOINT PRESENTATION (TEMPLATE AVAILABLE)

EMAIL SIGNATURE

Standard Email Name Here Job Title Here Bibby Line Group Ltd t: +44 (0)XXX XXX XXXX | m: +44 (0)XXX XXX XXXX Firstname.Surname@bibbylinegroup.co.uk

Bibby Line Group Ltd Registered in England: 34121 Registered office: 3rd Floor, Walker House, Liverpool L2 3YL, United Kingdom

Reply Email Name Here Job Title Here Bibby Line Group Ltd t: +44 (0)XXX XXX XXXX m: +44 (0)XXX XXX XXXX NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

BIBBY LINE GROUP IDENTITY GUIDELINES Bibby Line Group 3rd Floor Walker House Liverpool, UK L2 3YL Telephone: +44 (0)151 708 8000 Email: info@bibbylinegroup.co.uk Website: bibbylinegroup.co.uk