Bibby Brand Guidelines

BIBBY LINE GROUP IDENTITY GUIDELINES

WELCOME

Bibby Line Group is a diverse, international business, proud to deliver flexible customer solutions since 1807.

Our purpose is to grow the long-term value of the Group.

Guided by our shared values, we are custodians of the family business for future generations, creating a diverse Group of innovative companies that develop colleagues, delight customers and give back to communities.

A brand is more than just a logo or a corporate identity system. It is a person’s gut feeling about an organisation, from clients and competitors to colleagues and partners.

Our Identity Guidelines underpin what we stand for as a Group. They define how to represent Bibby Line Group internally and externally, what our characteristics are, and what makes us different to our competitors.

Following these visual and tonal guidelines will ensure a level of quality and consistency through all of our communications.

PRIMARY LOGO USAGE

Exclusion Zone

The BLG logo is the most recognisable brand asset. It is vital it is applied consistently wherever it appears.

The Group identifying subline font has been updated in accordance with the brand update.

Do not display the logo too small. The minimum size is 30mm across.

Subsidiary logos

To improve continuity across the Group, adjusted logo assets are available from the Bibby Line Group Hub for all subsidiaries with consistent font, weight and tracking. Updated Group logos are available should they be required and are not compulsory depending on subsidiary branding agreements.

ALTERNATIVE PRIMARY LOGO USAGE PRIMARY TYPEFACE

White logo

The white logo is to be used when the background is dark, to ensure there is high contrast between Bibby Line Group wording and background.

The Bibby Line Group flag must remain in the colour-correct red with black and yellow emblem.

Things you must not do

• Alter the colour of the logo text

• Squeeze/manipulate the logo

• Alter the flag colour

• Stack the text under/ above the flag

• Alter the font group

External-facing typography

Montserrat is our primary typeface to be used on all external/ designed marketing communications.

A geometric sans-serif it is a characterful typeface that is both professional and approachable. Legible and modern, the lighter weights work for text and the bolder weights make for compelling display styles.

This is the typeface used for the updated Bibby Line Group logo subline.

Montserrat

Extra Light

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Light

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Regular

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Semi Bold

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Bold

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Extra Bold

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

SECONDARY TYPEFACE

Supplementary typeface

Our secondary typeface is Freight Pro. A modern serif, it is a versatile font that enhances a professional feel and brings an element of heritage to visuals.

INTERNAL COMMS TYPEFACE

Freight Pro Calibri

Light

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz

Internal usage

Light

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

ABCDEFGHIJKLMNOPQRST

abcdefghijklmnopqrstuvwxyz

123456789

Medium

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz

123456789

With Montserrat and Freight Pro typefaces to be used for external/designed communications, Calibri is the selected font for internal comms. Available across all Microsoft systems, Calibri is a clean sans-serif to be used as a default for general communications.

123456789a Book

Regular

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz

123456789

Bold

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz

123456789

123456789

All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

PRIMARY COLOUR PALETTE

Primary and secondary palettes

The Bibby Line Group colour palette ensures the consistency in presentation. In addition to our primary colours, our secondary colours develop the brand.

0.3.1

SECONDARY COLOUR PALETTE

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

Building marketing resources

Good photography makes all the difference in effective and eye-catching communication.

Things to do

• Check the quality, lighting, contrast

• Store the high-res version for future marketing use

• Show people – our colleagues are key to the brand when possible

• In portraits, people should look professional and approachable

Things to avoid

• Don’t use blurred, pixilated or low-res images

• Don’t crop individuals

• Don’t stretch images

PHOTO LIBRARY ICONOGRAPHY

Using icons effectively

Icons are used to suit the purpose and develop communications. A scalable, coherent style has been developed with increasing detail depending on the space available. The style is clean, modern and should complement the message.

Icons should be used in presentations, infographics or online to communicate complex information in a more simple, relatable way.

An icon vector library is being developed and available through the Bibby Line Group Hub.

SMALL ICONS

SIMPLE SHAPED ICONS TO SUPPORT AND DIRECT CONTENT. EACH SUBSIDIARY HAS THEIR OWN ICON.

LARGE ICONS

LARGER MORE COLOURFUL ICONS WITH ENHANCED DETAILING AND SHADOWS ARE USED TO BRING COMMUNICATIONS TO LIFE.

Bibby Line Group skyline

A simple but effective branding element showing the forward movement of BLG, but grounded in the company’s heritage. The Liverpool skyline motif is to be displayed on all letterheads, comp slips and business cards.

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

0.5

OUR VALUES

We are a values-led business

Our shared values are the thread that connects our businesses together, helping us to deliver excellent customer service.

People are the most important part of our business. We deliver on our objectives by living our values.

We give our people the right environment, support and tools to deliver excellence and quality in everything we do.

Presenting Our Values

• The five values must always be used alongside the line ‘Living our values enables us to deliver excellent customer service’

• Please don’t change the wording – these are identical across each subsidiary

• This graphic is available to download and use at bibbylinegroup.co.uk/hub

LIVING OUR VALUES

0.6

Sending the right message

Each communication is an opportunity to make our organisation better. Our message is what we say, however our tone of voice refers to how we say it. It reflects our company’s brand and personality. Our distinct tone makes communications more engaging, builds trust with our audience and sets us apart from the competition.

WE ARE… STRAIGHT FORWARD

Use everyday language, avoid jargon and spell out abbreviations

HUMANS TALKING TO HUMANS

Use I, we, you’ve and we’ve BE BRIEF

Don’t waste a word. Respect people’s time

WE ARE… COLLABORATIVE

CONSIDER YOUR AUDIENCE

What do they need to know, and how does it affect them?

START CONVERSATIONS

WE ARE… PROFESSIONAL

FOCUS ON OUTCOMES

What do you want your audience to do, think and feel? This will guide everything

GET TO THE POINT

Give the benefit of your expertise upfront by starting with your conclusion

GET THE BASICS RIGHT

Spellcheck, review grammar, proofread aloud and check with your team

WE ARE… POSITIVE

TALK ABOUT THE FUTURE

0.5.1

WHO WE ARE

We are Bibby Line Group

The company should never be referred to as Bibby, as this is a family name. We are Bibby Line Group, or in subsequent use BLG. Please keep ‘Bibby Line Group’ words together on the same line.

Write as you’d speak, building engagement by asking questions

CREATE A SHARED PICTURE

Engage through stories and by using visual words and phrases

Always start positive. If talking about our past, connect with our future CHOOSE ACTIVE LANGUAGE

Avoid confusion by making it clear who is doing what SHOW, DON’T TELL Don’t just tell your reader what to think: show them facts and true stories

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

0.7

SOCIAL MEDIA

Clarity of presentation

Whichever social media platform is used – Facebook, Twitter, LinkedIn – should adhere to the following visual guidelines:

• Bibby Line Group flag to be used for profile roundels to fill the space with a bold, clear branded element

• Header image should be in focus, or an alternative sourced

• Image should consider the cropping for the best recognition

0.8

GUIDANCE FOR SUBSIDIARIES

Beyond Bibby Line Group

Bibby Line Group is a diverse, international business operating in 12 countries, employing around 1,800 people in sectors including financial services, marine and infrastructure.

CENTRAL RESOURCE HUB

The Bibby Line Group Hub – bibbylinegroup.co.uk/hub – allows easy access to standardised logos, templates and imagery, videos and graphics, available for use across the Group where appropriate.

There are also overview presentations available for subsidiaries via the Bibby Line Group Hub. Where Bibby Line Group is presented by a subsidiary of the Group externally, there is a short and long Group description available with the preferential wording.

THE PREFERRED DESCRIPTION OF BLG (correct at time of print, latest version available via the Bibby Line Group Hub):

Short version:

XXXXXXXX is a subsidiary of Bibby Line Group – a diverse, international business, operating in 12 countries, employing around 1,800 colleagues, and managing over £1billion of funds. Bibby Line Group is proud to deliver personal, responsive and flexible solutions to customers since 1807. One of the longest established family businesses in the UK, the Group has companies in the financial services, marine and infrastructure sectors. To find out more visit bibbylinegroup.co.uk

Long version:

XXXXXXXX is a subsidiary of Bibby Line Group (BLG) – a diverse, international business, operating in 12 countries, employing around 1,800 colleagues in sectors including financial services, marine and infrastructure, managing over £1billion of funds.

One of the UK’s oldest family-owned businesses, BLG has provided personal, responsive and flexible customer solutions since 1807.

BLG’s purpose is to grow the long-term value of the Group. Guided by shared values, BLG act as custodians of the family business for future generations, creating a diverse Group of innovative companies that develop colleagues, delight customers and give back to communities.

BLG is proud corporate citizen, and makes active strides to give back to communities, develop and protect its people, minimise its impact on the environment and work with customers and partners to deliver an ethical service and supply chain.

Since 2007, BLG and its employees have donated over £10.4million and thousands of volunteering hours to over 1,000 charitable causes.

The Group shared values are the thread that connects our businesses together, helping us to deliver excellent customer service. This means each of us, at all times, strive to work together, be better, be innovative, do the right thing and trust each other. BLG gives people the right environment, support and tools to deliver excellence and quality.

To find out more visit bibbylinegroup.co.uk

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub BIBBY LINE GROUP IDENTITY GUIDELINES V2

0.8.1

GUIDANCE FOR SUBSIDIARIES (CONTINUED)

CO-BRANDING

Working together as a Group allows us to more effectively grow our brand. Co-branding opportunities in external communications for a joint project should represent both companies and follow an agreed upon reference to those involved.

Bibby Line Group-led projects

The BLG logo will appear on the left and the partner logo on the right, separated by a grey divider.

0.9

STATIONERY EXAMPLES

Easily accessible

Here are some examples of templates that are available to instantly download and use from the new Bibby Line Group Hub. This includes, but is not limited to

• Subsidiary logos

• Our Values graphics

LETTERHEAD (TEMPLATE AVAILABLE WITH AND WITHOUT WATERMARK)

Within a document it is ok to split companies. BLG logo to appear in the top right. The subsidiary/ partner logo should appear in the top left, or bottom right. If there are more than three subsidiaries/ partners, only the BLG logo will appear, with the companies to be referenced in the copy.

Subsidiary/Partner projects featuring Bibby Line Group

The BLG logo and name will be used following the lead company’s own internal guidelines.

• Microsoft Word letterheads and compliment slips

• Email signature

• Icon vectors

• High-res photography

Mr A Smith

Address line one

Address line two

Address line three

Address line four

Address line five

Date Here

Dear Mr Smith

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Yours sincerely

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

Sender’s Name

Title/Department

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub BIBBY LINE GROUP IDENTITY GUIDELINES V2

0.9.1

STATIONERY EXAMPLES

0.9.2

STATIONERY EXAMPLES

Easily accessible

Here are some examples of templates that are available to instantly download and use from the new Bibby Line Group Hub.

This includes, but is not limited to

• Subsidiary logos

• Our Values graphics

• Microsoft Word letterheads and compliment slips

• Email signature

• Icon vectors

• High-res photography

PULL-UP BANNERS

0.9.3

STATIONERY EXAMPLES

POWERPOINT PRESENTATION (TEMPLATE AVAILABLE)

EMAIL SIGNATURE

Standard Email

Name Here

Job Title Here

Bibby Line Group Ltd

t: +44 (0)XXX XXX XXXX | m: +44 (0)XXX XXX XXXX

Firstname.Surname@bibbylinegroup.co.uk

Bibby Line Group Ltd Registered in England: 34121

Registered office: 3rd Floor, Walker House, Liverpool L2 3YL, United Kingdom

Reply Email

Name Here

Job Title Here

Bibby Line Group Ltd

t: +44 (0)XXX XXX XXXX

m: +44 (0)XXX XXX XXXX

NB All assets are available to download from the Bibby Line Group Hub – bibbylinegroup.co.uk/hub

BIBBY LINE GROUP IDENTITY GUIDELINES V2

BIBBY LINE GROUP IDENTITY

Bibby Line Group 3rd Floor Walker House Liverpool, UK

L2 3YL

Telephone: +44 (0)151 708 8000

Email: info@bibbylinegroup.co.uk

Website: bibbylinegroup.co.uk