Love
Share The
Launched in October 2020 by Seafish, Love Seafood is an ambitious long-term consumer initiative which aims to change the nation’s perceptions of seafood
E
n compassing both in-home and out-of-home consumption, Love Seafood seeks to inspire UK consumers to eat and enjoy more fish and shellfish over the next 20 years.
Love Seafood replaces Seafish’s previous consumer
• Bring together a range of seafood champions to inform and inspire the nation.
community of seafood champions united behind a single
• Provide seafood businesses with tools to help communicate directly with consumers.
cause – to collectively inspire the nation to fall in love
Love Seafood has been developed in partnership with
with seafood.
the UK seafood industry. The direction of Love Seafood
platform, Fish is the Dish, and will create an enthusiastic
Love Seafood will: • Help consumers across the UK reconnect with buying and eating seafood by promoting choice, convenience and the benefits of balanced living. 6
• Encourage consumption of seafood at home via retail purchases and outside the home, including dining at cafes, restaurants as well as fish and chip shops
Fastfood Professional • February and March 2021
is informed by a Love Seafood Group – comprising representatives from across all seafood sectors – which meets on a regular basis to provide guidance and help steer Love Seafood plans and activities. February and March 2021 • Fastfood Professional
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