Sarson’s Become Official Sponsors of NFFF’s QA Accreditation Scheme

The UK’s No.1 Malt Vinegar+ is proud to announce it is the title sponsor for the National Federation of Fish Friers’ (NFFF) newly launched Quality Accreditation Scheme which sets a new benchmark for excellence in the industry

The scheme, which will replace the NFFF’s Quality Award, sets out to identify fish and chip shops that operate to the highest standards including the quality and taste of the food prepared, the levels of hygiene upheld and the shop’s presentation. The iconic Q award is the highest accolade for chippies to obtain and an instantly recognisable sign for customers of a quality establishment.

The endorsement is part of Sarson’s’ ongoing commitment to support fish & chip shops. Much like the accreditation itself, Sarson’s is a sign of a quality fish and chip shop with 9 out of 10 fish and chip shop customers preferring their chips to sprinkled with Sarson’s versus Non-Brewed Condiment*.

Andrew Crook, NFFF President commented; “We are delighted to be launching the new NFFF Fish and Chip Quality Accreditation and hope more shops get involved in the scheme. We’re very pleased to be working alongside Sarson’s; with them being both industry and consumer facing they are the perfect fit for the NFFF Quality Accreditation.”

Getting involved in Quality Accreditation Scheme holds extra importance in this climate, says Bryan Carroll, Sarson’s Sales & Marketing Director; “Communicating to customers the dedication and hard work their local chippie has put in to operate under the highest standards and comply with the latest legislation for food safety and Covid security is more important than ever. The level of standard and excellence we uphold in our products matches that of the NFFF’s Accreditation Scheme and this sponsorship solidifies our commitment to serving quality fish and chips shops across Great Britain.”

To find out more information on the Quality Accreditation Scheme and how to get involved, visit www. qualityfishandchips.co.uk or call the NFFF Head Office on 0113 230 7044.

For more information on Sarson’s and to see the full range of fish & chip shop support including FREE POS: www.switchtosarsons.co.uk.