Pukka Launches Vegan Pies to Fish & Chip Shops Nationwide

Pukka, the UK’s favourite fish and chip shop pie brand , has introduced its duo of vegan pies – Vegan Chicken & Mushroom pie and Vegan Minced Steak & Onion pie – to chip shops nationwide to help them drive plant-based sales. Fast Food Professional Publisher, Athol Dipple, takes a closer look.

After working closely with Pukka over the years, it’s clear the brand is delivering on its ‘The People’s Pie’ mantra by continuing to help shine a spotlight on the Great British chippy. Pukka brought its vision to life in 2019 with the unveiling of a TV advertising campaign urging pie-lovers to tuck into a Pukka pie from their local chippy.

Since then, Pukka has continued to support the industry to keep bringing pies to the people – by providing chip shops with free personalised social media support and POS materials throughout the pandemic. And now, in 2021, Pukka is tapping into the £600m+ vegan and vegetarian opportunity by offering plantbased versions of two of its well-loved pies.

Pukka’s General Manager, Isaac Fisher, explains: “We first sold our pies to fish and chip shops 58 years ago and the industry remains just as important to us today, as it was back then. The number of vegans in the UK has risen +350% in the last year, so it was a no brainer to offer chip shop owners the opportunity to cater to this growing trend to drive plant-based sales.

“Our new vegan range – which doesn’t compromise on taste – ensures that there is a Pukka for everyone, from vegans and vegetarians to flexitarians and meat-reducers across Britain. The range has had an overwhelmingly positive response since its retail debut, adding 530,000 shoppers to the category in 16 weeks on-shelf . We’re therefore confident that this success will translate into foodservice, particularly among chippy owners.”

Pukka’s Vegan Chicken & Mushroom pie and Vegan Minced Steak & Onion pie are now available to fish and chip shops in cases of 12 frozen pies, enclosed in the brand’s new and improved wrappers, allowing them to be served in the safest way possible and give customers confidence regarding segregation. What’s more, the new recipes are highlighted with a vegan flash and Vegetarian Society Approved vegan trademark on the front of the wrappers, making it clear to customers on the lookout for plant-based options at the chippy.

“Despite the challenges that the pandemic has presented to the industry, we know that there is still a huge demand for this Great British mealtime favourite. This means there’s a big opportunity for chip shops to tap into this new sales opportunity, by stocking the nation’s favourite brands that their customers want.”

Fisher concludes: “Our range appeals to all needs, from the plant-based and vegetarian lovers with our Vegan and award-winning Veggie, Cheese Leek & Potato pies, to the traditionalists with our best-selling All Steak pie. Plus, our Chicken Balti pie offers a hearty, tasty meal for curry lovers across the nation, demonstrating that there truly is something for every taste and occasion.”

How to order

- To order Pukka’s Vegan pies and wider range, call now on 0116 264 4000. - While stocks last, Vegan pie orders will be delivered with Pukka’s Vegan POS package, which includes pie heater signs, window posters and Pukka branded grease proof paper.