Take away desserts - young consumers lead the way

Millennials and Gen Z consumers are leading the way when it comes to takeaway and food delivery, and this is particularly true when it comes to desserts. Recent research from market leading pâtissiers, Brioche Pasquier has identified that 62% of 25-34 year olds and 58% of 16-24 year olds have ordered a takeaway dessert. This compares with only 35% of 45-54 year olds.

“T here is a clear correlation between age and purchase of desserts through takeaway,” says Matt Grenter, Foodservice Sales Manager, Brioche Pasquier. “Takeaway and delivery is being driven by the younger age groups, and they order what they feel like at the time, which does not necessarily mean a main meal.”

When it comes to the takeaway market as a whole, the research shows that most people - 34% - order a main meal only, but those who order both a main and dessert are catching up with 28% choosing this option.

“Desserts are growing part of the takeaway and delivery business, and Covid has fuelled

this trend as lockdown and tiers have meant that at certain times takeaway has been the only option for consumers who want to eat ‘out’. A dessert makes a takeaway or delivered meal extra special, adding a layer of luxury and indulgence to the offering,” explains Matthew.

All age groups agreed that the most important factors for choosing a takeaway dessert are a combination of enjoyment and practicality. Some 30% of consumers chose taste as the most important factor, 23% considered the price and durability was at 14%.

Brioche Pasquier pâtisserie is an ideal, simple way for operators to add value to a takeaway offering with high quality, eye catching dessert options. The company offer a range of individual Tartelettes, Tartes, Macarons and Petits Fours which come frozen and require no preparation other than a couple of hours to thaw.

Made to traditional recipes in France with wholesome, natural ingredients, products like Tartelette au Citron and Tartelette au Chocolat offer classic desserts in a sophisticated French style which both looks beautiful, and tastes delicious.

All Brioche Pasquier pâtisserie is made with fresh eggs from hens that are not caged, fresh butter and natural colourants and flavourings. They are vegetarian and are free from artificial colours and flavours, palm oil and preservatives.

Afternoon tea is popular, with 20% saying they’d be interested in purchasing this through takeaway. This is an opportunity for takeaway and delivery operators as afternoon tea is not currently widely available in takeaway form. Arranging for a special someone to receive an indulgent teatime delivery makes a wonderful gift, and it is a simple way for people to show appreciation for those they love on a special occasion or simply for a lovely treat.

Brioche Pasquier Macarons and Petits Fours ranges provide the perfect afternoon tea combination, and can be mixed and matched to provide different preference combinations in taste and style. Put together a citrus selection, a choice of chocolate varieties or a pastel themed plate to please customers.

For information about Brioche Pasquier French pâtisserie please contact

Tel: 01908 266700 admin@briochepasquier.com www.briochepasquier.co.uk/foodservice W aycotts Commercial has announced the sale of the freehold on the Frying Scotsman fish and chip shop on Dartmouth Road, Paignton, off an asking price of £300,000. The sale includes the added benefit of an adjacent 3 bedroom selfcontained residence.

The new owners are Paul & Maria Holmes who have a background in food and catering and they plan to reopen the business in the New Year after the premises have undergone a major refurbishment including new equipment.

The shop, which extends to a total area of 50.59m2 (554 sq ft) is well located in the popular Goodrington area where it will attract both local residents of the town as well as the many visitors enjoying the seaside town’s holiday parks, hotels and renowned tourist attractions such as the nearby Quay West Water Park.

Waycotts senior negotiator, Clare Powlesland said: “The Frying Scotsman is a well-established business with a healthy weekly turnover and a consistently high footfall.

“Paul and Maria recognized the considerable potential for this lock-up business particularly in developing the takeaway and delivery service and are currently formulating their refurbishment and refitting plans. Everyone at Waycotts wishes them well for their new venture.