MONEY MATTERS
Fish and Chip or Seafood business near the English Coast? List your coastal business FOR FREE on booking tool englandscoast.com
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021 is set to be the year of the staycation (when it is safe to explore), and whether you’re an accommodation provider, food or drink
establishment, attraction or event, if you’re a coastal business in England, you can boost your marketing presence without spending a penny – now there’s some good news at last!
• Northumberland – Wild Coast • Durham and the North East – Reclaimed Coast • Yorkshire – Heritage Coast • East Coast – Natural Coast • South East – Cultural Coast • South Coast – Jurassic Coast • South West – Active Coast • North West – Explorer’s Coast England’s Coast – audience and reach
Simply list your business on www.englandscoast.com/en,
• Primary target audience is couples and individuals
a dynamic marketing and booking tool and one-stop shop
aged 40+ travelling without children from all markets,
to drive UK and international visitors to the wonderful
encouraging visits in the shoulder and off-peak period
English coastline. It is supported by the national tourist board VisitEngland as part of its Discover England Fund. Visitors to the website can research their trip, navigate the coastal areas virtually, build itineraries and book directly with the provider.
• In the domestic market, families and Millennials are key to supporting the recovery of the sector • Over 56k followers across social media channels in 6 languages, 21k UK followers • Content includes a constant stream of inspiring blogs
England’s Coast is currently running a major promotional
and local stories highlighting the wonderful characters
UK campaign to encourage visitors to holiday on the coast
and beauty of England’s Coast, shared across social
when it’s safe and to help kick-start coastal economies.
media platforms
Samantha Richardson, Director of National Coastal
To help boost your business, sign up to England’s Coast
Tourism Academy which delivers the project, says:
and be part of the campaign to turn the tide for coastal
“England’s Coast was launched in 2018 to help international
tourism. Listing is completely free and you can sign
travellers discover more about our amazing coastline and
your business up to England’s Coast HERE (https://
book a visit, as research indicated that most international
www.englandscoast.com/en/business-listing-hub/register)
visitors knew very little about our coast. The objective is
For more information on England’s Coast visit www.
to support our coastal economies to grow tourism beyond
englandscoast.com/en or contact Sheron Crossman, National
the main summer season, to encourage longer stays and
Coastal Tourism Academy Marketing & Communications:
a better connection to local people, places and products.
Sheron.crossman@coastaltourismacademy.co.uk.
Due to the current pandemic, we are now also supporting
England’s Coast advises visitors to adhere to local travel
the domestic recovery of the coastal tourism sector and
restrictions and regional tiers, which can be found on the
encouraging UK residents to rediscover our amazing
Gov UK website: https://www.gov.uk/guidance/full-list-of-
coastline.”
local-restriction-tiers-by-area.
With over 2,000 businesses already listed, England’s Coast
The England’s Coast project is delivered by the National
welcomes accommodation providers within five miles of
Coastal Tourism Academy, whose partners include: The
the coastline or within 15 miles for all other visitor-facing
Yorkshire Coast, Visit Scarborough, The North York Moors
tourism businesses. There is no catch, and all users book
National Park Authority, Visit East Yorkshire, Visit Lancashire,
directly with the provider.
Visit Cumbria, This is Durham, Visit Northumberland, Visit
Providing a diverse range of options for coastal day
Essex, Visit Thanet, Dover/White Cliffs Country, Creative Coast
trips, short breaks and staycations for holidaymakers
Kent, Visit Brighton, Experience West Sussex, Visit Portsmouth,
around the UK, the whole of England’s Coast is featured
Discover Gosport, Visit Isle of Wight, Coast with the Most
via eight easily navigable regions. Each features the
-Bournemouth/Christchurch/Poole, Somerset and Exmoor
‘must-see’ attractions and unique characteristics of that
National Park – The Hinkley Tourism Action Partnership, P&O
particular stretch:
Ferries, Hornblower City Cruises Poole, The Seafood Coast.
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Fastfood Professional • December February and andMarch January 2021 2020-21
February and March 2021 • Fastfood Professional
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