Take away desserts - young consumers lead the way Millennials and Gen Z consumers are leading the way when it comes to takeaway and food delivery, and this is particularly true when it comes to desserts. Recent research from market leading pâtissiers, Brioche Pasquier has identified that 62% of 25-34 year olds and 58% of 16-24 year olds have ordered a takeaway dessert. This compares with only 35% of 45-54 year olds.
“
T
here
is
a
clear
correlation
between age and purchase of desserts through takeaway,” says Matt Grenter, Foodservice Sales
Manager, Brioche Pasquier. “Takeaway and delivery is being driven by the younger age groups, and they order what they feel like at the time, which does not necessarily mean a main meal.” When it comes to the takeaway market as a whole, the research shows that most people 34% - order a main meal only, but those who order both a main and dessert are catching up with 28% choosing this option. “Desserts are growing part of the takeaway and delivery business, and Covid has fuelled 38
Fastfood Professional • February and March 2021
February and March 2021 • Fastfood Professional
38
