FLECTING ON RE
Pizza packing a punch for delivery and takeaway, reports Central Foods Pizza has been a shining star over the past few months for foodservice outlets looking to offer quick, simple and tasty hot options to take away or for delivery, says Gordon Lauder, MD of frozen food distributor Central Foods.
I
t tops the list of delivered items, according to the
“Vegan options were under the spotlight in January
NPD Group – ahead of chips and beefburgers - and is
during Veganuary, and this raised awareness of the
a product that’s relatively easy to prepare and serve
importance of having pizzas available to suit those
– plus it appeals to a wide variety of customers.
customers who prefer plant-based products. Vegans and
“For the ultimate in convenience, fast food operators can
vegetarians are set to make up 25% of the population
buy in pre-prepared frozen pizzas, but if they want to add
by 2025 and flexitarians just under 50%, according to
their own stamp to things, they can opt for pre-prepared
the Vegan Society, so it makes commercial sense to offer
frozen pizza bases and toppings, which will help them to
plant-based options of popular items like pizzas.
serve authentic pizzas to their customers without the worry of wastage or spoilage,” suggests Gordon Lauder.
“In these challenging times, when fast food outlets may be operating with reduced staff and reduced opening
“Central Foods has recently teamed up with the award-
hours, life can be made easier, and profits maximised, by
winning White Rabbit Pizza Company to offer nudies –
using pre-prepared, frozen products which help to reduce
vegan and gluten-free stone-baked, artisan pizza bases
waste, manage unknown demand and are a cost-effective
that can be topped with all sorts of flavours and ingredients
way of serving all-time favourites such as pizzas.”
but taste so good they are suitable for all customers, not
Central Foods is one of the UK’s leading frozen food
just those with dietary requirements. We’ve also recently
distributors,
launched a number of Jack & Bry vegan and gluten-free
into foodservice. It currently sells to more than 240
toppings, including the plant-based pepperoni slices made
independent wholesalers, as well as larger national and
from tasty and nutritious jackfruit, which offer a delicious
regional wholesalers, and foodservice caterers across the
meaty texture and taste whilst also being low in calories
entire foodservice industry including the fast food and
and high in fibre. They make superb toppings for vegan
takeaway sector.
‘meat-feast’ pizzas. 22
Fastfood Professional • February and March 2021
supplying
hundreds
of
different
lines
www.centralfoods.co.uk February and March 2021 • Fastfood Professional
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