FLECTING ON RE
Pukka Launches Vegan Pies To Fish & Chip Shops Nationwide Pukka, the UK’s favourite fish and chip shop pie brand , has introduced its duo of vegan pies – Vegan Chicken & Mushroom pie and Vegan Minced Steak & Onion pie – to chip shops nationwide to help them drive plant-based sales. Fast Food Professional Publisher, Athol Dipple, takes a closer look.
A
fter working closely with Pukka over the years, it’s
Minced Steak & Onion pie are now available to fish and
clear the brand is delivering on its ‘The People’s
chip shops in cases of 12 frozen pies, enclosed in the
Pie’ mantra by continuing to help shine a spotlight
brand’s new and improved wrappers, allowing them to
on the Great British chippy. Pukka brought its vision
be served in the safest way possible and give customers
to life in 2019 with the unveiling of a TV advertising
confidence regarding segregation. What’s more, the
campaign urging pie-lovers to tuck into a Pukka pie from
new recipes are highlighted with a vegan flash and
their local chippy.
Vegetarian Society Approved vegan trademark on the
Since then, Pukka has continued to support the industry to keep bringing pies to the people – by
front of the wrappers, making it clear to customers on the lookout for plant-based options at the chippy.
providing chip shops with free personalised social media
“Despite the challenges that the pandemic has
support and POS materials throughout the pandemic.
presented to the industry, we know that there is still a
And now, in 2021, Pukka is tapping into the £600m+
huge demand for this Great British mealtime favourite.
vegan and vegetarian opportunity
This means there’s a big opportunity for chip shops
by offering plant-
based versions of two of its well-loved pies. Pukka’s General Manager, Isaac Fisher, explains: “We
to tap into this new sales opportunity, by stocking the nation’s favourite brands that their customers want.”
first sold our pies to fish and chip shops 58 years ago
Fisher concludes: “Our range appeals to all needs,
and the industry remains just as important to us today,
from the plant-based and vegetarian lovers with our
as it was back then. The number of vegans in the UK has
Vegan and award-winning Veggie, Cheese Leek & Potato
risen +350% in the last year, so it was a no brainer to
pies, to the traditionalists with our best-selling All Steak
offer chip shop owners the opportunity to cater to this
pie. Plus, our Chicken Balti pie offers a hearty, tasty meal
growing trend to drive plant-based sales.
for curry lovers across the nation, demonstrating that
“Our new vegan range – which doesn’t compromise
there truly is something for every taste and occasion.”
on taste – ensures that there is a Pukka for everyone, from vegans and vegetarians to flexitarians and meat-reducers across Britain. The range has had an overwhelmingly positive response since its retail debut, adding 530,000 shoppers to the category in 16 weeks on-shelf . We’re therefore confident that this success will translate into foodservice, particularly among chippy owners.” Pukka’s Vegan Chicken & Mushroom pie and Vegan 16
Fastfood Professional • February and March 2021
How to order - To order Pukka’s Vegan pies and wider range, call now on 0116 264 4000. - While stocks last, Vegan pie orders will be delivered with Pukka’s Vegan POS package, which includes pie heater signs, window posters and Pukka branded grease proof paper.
October February and November and March2020 2021 • Fastfood Professional
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