Fast Food Professional - February and March 21

ORIGIN MATTERS Choose Sustainable Seafood from Norway

With brutally cold temperatures and a rough climate, Norway is an inhospitable place for humans – but these unforgiving qualities also make Norway the perfect home for seafood

T

he Norwegian coast, including all the islands and

that it has underpinned the entire cod fishing process

fjords, is over 100,000km long – more than double the

since 1987, when Norway imposed a discard ban. In the

length of the equator. Norway’s chilly coastal waters

years since, there have been virtually no cases of illegal,

provide the perfect conditions for both inshore

unreported or unregulated cod fishing in Norwegian

fisheries and aquaculture. Which is why, for thousands of years, the hardy Norwegians who settled in this tough landscape have made fishing their livelihood.

waters.

Over the years the industry has evolved from free fishing to strict regulation. Fisheries use a range of

Seafood is Norway’s second biggest industry

catch methods, from trawling to hand-line, and

(after oil). As such, fishing is an inextricable

Norway was the first country to implement

part of the Norwegian economy, and a

a quota system. The quotas in place are

deep love of the sea is embedded in

recommended by the International

Norwegian culture.

Council for the Exploration of the Sea

Its fishing traditions date back

– a leading international research

thousands of years, from the

body, which assesses stocks and

Vikings, who battled the cold

helps the Norwegians plan for the

to

along

future. Implementing its strict

the coast, to Leif Erikson, the

quotas enables Norwegians to

famous explorer, whose voyage

maintain

build

communities

healthy

fish

stocks,

to America was possible only

ensuring that they have never

thanks to a steady supply of dried

overfished – and never will.

cod – a product created using fresh Be proud to cite and shout

cod, wooden racks and the power

about “Norwegian” seafood on

of Norway’s climate as an open-air

your menu

dryer. It is no surprise, then, that today Norway is a fishing nation bursting at

Whether

the seams with years of knowledge. Quite

you

choose

seafood

from

Norway for its superior quality, green

simply, fishing is in Norwegians’ genes.

credentials or simply the story, you’ll be sourcing ingredients from a country where they take great pride

Sustainable wild fisheries management leaders From

pioneering

management

and

regulations

in their fishing methods and rich heritage. Where fishing is to

not just an industry but a way of life, so be proud to cite

diverse fishing fleets, everything the Norwegians do has

“Norwegian” produce on your fish and chip menu.

sustainability at its heart. All Norwegian cod and haddock

For further information on quality, legislation and

is MSC-certified. So important is responsible stewardship

sustainability please visit www.seafoodfromnorway.co.uk

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Fastfood Professional • February and March 2021

February and March 2021 • Fastfood Professional

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