Discover the ultimate lakeside destination for your next meeting at Lake Lawn Resort. Nestled on the private shores of Delavan Lake and over 32,000 square feet of flexible meeting space, we ensure an unparalleled meeting experience that inspires creativity and fosters collaboration. Enjoy breathtaking lake views, luxurious accommodations, and a variety of recreational activities that provide the ideal balance between work and relaxation.
10
BIGGEST
How Titletown delivered a super-sized NFL Draft and proved it’s built for the national stage.
Wisconsin’s emerging gems for meetings and events.
25
Take teams out of the office and into the kitchen: stirring up team spirit, one dish at a time.
Take your next meeting or event to a zoo, nature preserve or animal rescue.
6 IN THE NEWS
Explore the latest happenings in the meetings and conventions industry.
8 VENUE SPOTLIGHT
The Lodge Groups looking to retreat, recharge, and reconnect can find it all at The Lodge in Manitowish Waters.
32 PLANNER TIPS
Key recommendations and best practices to safeguard against bad actors.
34 PLANNER PROFILE
Volunteer event planning experience calls Blueprint Events’ planner to the meetings and events industry.
The closest I got to the NFL Draft this year was living vicariously through a friend who ushers every Green Bay Packers home game — and received the call to volunteer when football fever swept into Titletown.
According to him, the atmosphere at the 2025 NFL Draft was electric. The energy, the fans, the scale — it was like the Super Bowl had landed in Green Bay’s backyard.
With over 600,000 fans descending on Green Bay over three days, this sentiment isn’t far off. This event was the big game for planners, volunteers, and the entire city. For a meetings and events perspective on how this community of just over 100,000 pulled off such a massive win, don’t miss “ Discover Green Bay’s Biggest Play Yet ” on page 10. Spoiler alert: this was this city’s Lambeau Leap into the big leagues of event planning, and they scored big.
Since we’re talking about teamwork, this issue also explores the delicious side of collaboration in “ Culinary Connections ” on page 25. We dive into how taking your team out of the boardroom and into the kitchen can stir up communication, creativity, and camaraderie — one dish (and maybe a little friendly competition) at a time.
Green Bay isn’t the only Wisconsin destination with bragging rights. Just down the road, Janesville and Beloit are proving they’re ready for the meetings spotlight, too. With stunning venues, new developments, walkable downtowns, and easy access, these two South Central Wisconsin cities are quietly stealing the show. Learn why planners are taking notice in “ Destination: Janesville and Beloit ” on page 20.
Grab your playbook, rally your team, and get ready to call the next winning play — because in the game of meetings and events, it’s all about strategy, creativity, and making every moment count. As Green Bay showed with its unforgettable draft-day performance, even smaller destinations can deliver championship-level results.
Ronnie Wendt Editor
If you’re looking for the best meeting venues and suppliers Wisconsin has to offer, check out wisconsinmeetings.com to more easily plan your next event.
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Wisconsin Meetings is a publication of Nei-Turner Media Group Inc. Gary E. Nei, Chairman; William Turner, President.
Wisconsin Meetings is distributed via direct mail, trade shows and conferences, four times per year to: Regional Professional Meeting Planners; Wisconsin Corporate Executives; Social, Military, Educational, Religious and Fraternal Organizations; Corporate Travel Agents; Sales and Marketing Executives; and Association Executives by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Vol. 23, Issue 3 is dated June 2025.
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Start planning for your next meeting or event in the Fox Cities. With a wide variety of spaces and places, we have the perfect venue to inspire any group to get down to business.
Looking for a modern, state-of-the-art option with room for a crowd? Check out the Fox Cities Exhibition Center— 38,000 square feet of thoughtfully designed space built right into the hillside of Downtown Appleton.
We are pleased to offer incentives starting at $1,000 for group bookings made in 2025 and beyond.
Luxury Treetop Villas at Mirror Lake in Wisconsin Dells and a new restaurant next door opened in early June, reports Venture Luxury Estates, a division of Uphoff Resorts.
Lake views and natural beauty define the four Treetop Villas. Three villas include two bedrooms, two bathrooms and sleeper sofas for up to six guests. A four-bedroom villa with a capacity of 10 guests includes 4.5 bathrooms, a sauna for four and kingsize beds.
Each villa offers full kitchens, gas fireplaces, inunit laundry and wardrobes outfitted for skis and snowboard equipment. Elevated outdoor decks include fire pits, lounge seating, and private hot tubs overlooking the lake. One two-bedroom unit is pet-friendly.
Dawn Manor Restaurant reimagines a historic estate into a fine dining destination complete with a restaurant, bar, speakeasy, patio deck and gift shop.
Milwaukee’s Couture high-rise has attracted its first commercial tenant: a 1950s-style restaurant and bar, reports an article in The Milwaukee Journal.
The Vig Milwaukee, which will open in the summer of 2026, will occupy 10,800 square feet of retail space on the Couture’s second floor. The 50s-themed restaurant’s offerings will include a 2,000-square foot patio, brunches and dinners, evening entertainment and signature cocktails.
The Vig will also have three private event spaces that can host up to 100 guests, multiple large-screen TVs for sports fans and a “curated cocktail menu,” the article noted.
Increasing film and television production in Wisconsin is one of the top three priorities for the state’s Department of Tourism, Secretary Anne Sayers told the Senate Committee on Utilities, Technology and Tourism.
According to The Central Square Article, the department’s goals: boosting group travel, enhancing outdoor recreation and reviving the state’s film industry are supported by a proposed $35 million budget from Gov. Tony Evers.
Central to the film initiative is Senate Bill 231, which would reinstate a film tax credit capped at $10 million annually; establish a state film office under the Department of Tourism; and create three fulltime staff positions, the article noted. According to the article, the bill has cleared several committees but has yet to reach the full Assembly or Senate for a vote.
Square Rigger Lodge in Jacksonport was named Best Roadside Motel in the U.S. in the 2025 USA TODAY 10 BEST Readers’ Choice Awards for Road Trips. The family-owned lakeside property features motel rooms, cottages, a rental house, and a beachfront coffee shop and bar. It topped 19 other motels nationwide, including iconic Route 66 stops.
The Door County Coastal Byway was also recognized in the awards, taking eighth place for Best Scenic Drive. The 66-mile route, a National Scenic Byway since 2021, loops around the Peninsula past state parks, lake views, and Door County’s famous “curvy road.” WM
BY RONNIE WENDT
Nestled among towering pines and near a sprawling 10-lake chain, The Lodge is not just a venue — it’s a Northwoods escape.
This serene sanctuary seamlessly blends rustic charm with modern luxury, affording corporate groups a chance to retreat, recharge and reconnect in a natural setting.
The moment guests step into The Lodge, they are enveloped in rustic elegance complete with stunning artwork from owner Liz Uihlein’s personal collection.
The front desk area offers a friendly greeting, but the heart of hospitality awaits in an expansive hospitality room where guests can savor complimentary coffee and tea while admiring the view.
Just off the hospitality room lies a back patio, with two seating areas available for informal gatherings in the fresh air.
Nathan Ochocinski, general manager, adds the patio is a magical setting year round. “We had a corporate group do team builders on the patio in January,” he recalls. “They came here fully prepared for the cold, with matching snowsuits and everything for an unforgettable team-building experience.”
The Lodge offers two spaces for group rentals. The conference room comfortably hosts up to 17 attendees, with flexible seating arrangements, highspeed Internet, a connected TV for presentations, and a video webcam for virtual meetings. “We normally have a rectangular table set up, but the room can be manipulated to have rows of tables facing the TV or four tables facing each other for group work,” he says.
The gathering room down the hall is a fan favorite for groups up to 50, depending on the furniture arrangement. The room’s versatile furniture allows for various configurations, from cozy lounges and meeting areas to dinner settings and standing-room-only cocktail events.
When more space is required, the room has doors to the back patio, which groups can use for breakout sessions and more.
The Lodge boasts 20 beautifully appointed guest rooms — 16 with two queen beds and four with king beds. Second-floor rooms feature small decks with seating and many rooms have in-room fireplaces.
For VIPs or event organizers, the on-site apartment is a perfect choice. This suite connects to the second-floor balcony and features a full kitchen, dining area, electric fireplace, and back deck with a panoramic view.
For groups needing more room, The Lodge’s rental homes offer additional accommodations. The Vance Lake House, a four-bedroom lakeside retreat; the 3030 House, a three-bedroom hideaway among the pines; and condos on Rest Lake are also available.
Corporate groups can combine business and pleasure in a scenic setting, ideal for biking, hiking, and water fun at the lake or the Manitowish River.
The Lodge’s relationship with River’s Edge Adventure Company ensures easy access to outdoor activities, from biking and kayaking to snowshoeing and snowmobiling. In spring and summer, the area’s 50 miles of bike trails provide a perfect team-building adventure.
Groups seeking indoor relaxation can head to The Mac, a full-service fitness center offering yoga, spin and water aerobics classes, and a heated pool with whirlpool and sauna.
Catering at The Lodge is a treat of its own. Smokey’s Supper Club, an upscale restaurant and part of The Lodge’s family of businesses, offers a full catering menu.
Though Smokey’s caters most events, some groups also have Village Market and Reuland’s Catering in Minocqua provide on-site food and beverage, Ochocinski says.
“All caterers have access to our fully equipped commercial kitchen,” he adds.
With stunning views and luxury accommodations, The Lodge is a destination where groups can find focus, creativity and camaraderie in a Northwoods haven. WM
By Ronnie Wendt
©JULIE M GILE PHOTOGRAPHY, DISCOVER GREEN BAY
When Green Bay landed the 2025 NFL draft two years ago, the news hit like a Lambeau Leap into national headlines. The entire city, population of 105,700, buzzed from the Titletown District to downtown coffee shops.
Still, even the most optimistic locals could not have predicted the sheer scale and success of what was to come, reports Beth Ulatowski, vice president of sales and services at Discover Green Bay.
She shares the news of receiving the draft thrilled everyone, but the results of their two-year planning effort left them awestruck.
The NFL Draft, held from April 24 to 26, drew over 600,000 fans to the city, exceeding expectations and showcasing the city’s capabilities when hosting major events. While the final impact is still being assessed, the event is estimated to have generated $20 million for the city and close to $100 million for the state.
Ulatowski credits the draft’s success to meticulous planning and strong community collaboration.
“Hosting the draft was our Super Bowl,” she explains. “If we can successfully welcome a crowd this size and make it work with the great meeting facilities we have, it shows just how many types of groups and events we’re ready to handle.”
When planning began, organizers hoped for 250,000 visitors over three days, over three times the 80,000 people they draw for a game. But by the end of the first night, Green Bay had already hosted 200,000 fans.
“We planned for a quarter of a million people, and we were close to that on Thursday alone,” Ulatowski says.
In fact, she says the crowds were so massive on opening night that organizers temporarily closed the gates to the NFL Draft Experience. But that didn’t last long, because they quickly decided to open up Lambeau Field to hold the overflow.
“We invited fans into the historic stadium to watch the draft unfold on massive screens from inside the bowl — it was a dream come true for thousands of football diehards,” she says. “Lambeau Field is a bucket list destination for so many. Not everyone can score tickets to a game, but with the draft, they could come inside, take it all in — and it was completely free.”
By the time the event wrapped up, Green Bay had logged over 600,000 attendees, making it the second highest attended NFL Draft in league history, just behind the 2024 event hosted in Detroit, which had 775,000 people attend.
It’s logical to expect a few hiccups when a city of this size hosts over a half a million visitors in three days. But careful planning that considered every detail ensured the event went off without a hitch, Ulatowski says.
“We were sitting here after the draft ended, and within 20 minutes, the entire area was cleared,” she says. “We were able to get people out of here very quickly.”
She credits the efficiency to detailed advance planning, excellent inter-agency coordination, and a culture of operational excellence. This planning accounted for every detail and ensured the city saw minimal disruptions and received glowing reviews from fans and NFL officials alike.
It went so well that, as Ulatowski reflects on it in the rear-view
mirror; she struggles to think of anything they will change when the next big event hits the city limits. “Everything just … worked,” she says.
Most people do not realize that to land the draft you have to bid on it, Ulatowski explains.
Years ago, Green Bay formed an organizational committee comprising representatives from Discover Green Bay; PMI Entertainment Group, the company that manages the Resch Center; and the Green Bay Packers to bid on the draft. This committee had already bid on the draft a few times before.
“We were planning on bidding again for 2027, and had just finished that bid, when the NFL contacted our local organizing committee and encouraged us to bid on 2025,” she says. “We
“This
took the entire community,” she says. “The Green Bay Packers, municipalities — everyone worked together, and it worked.”
— Beth Ulatowski, Vice President of Sales and Services, Discover Green Bay
gathered all the information and put in our bid, and we were awarded the 2025 draft.”
There is no playbook for pulling off an event of this magnitude, according to Ulatowski.
She explains, “We looked at what Cleveland, Kansas City and Detroit had done, made our best guesses, and hoped we’d get it right. Fortunately, we had the NFL’s support — they’re pros at running this event. They handled the core planning, and we stepped in wherever we were needed.”
She also credits the community for coming together to host an amazing event. Everyone contributed from city engineers to downtown business owners. Hotels extended hours; restaurants bulked up staff; and volunteers lined the streets, welcoming fans and helping with directions.
“This took the entire community,” she says. “The Green Bay Packers, municipalities — everyone worked together, and it worked. We all wanted the same outcome and were willing to do whatever we could to make that happen.”
The community also tapped into the best practices of other cities that had hosted the draft before them, she adds.
“Past hosts were incredibly helpful — we had countless calls, Zoom
Bmeetings, and in-person meetings with them,” she says. “The best way to learn is from someone who’s just been through it.”
Preparations began with securing room blocks for the media, NFL players and officials. “We had to ensure we had the rooms reserved to accommodate all their needs,” she explains.
Ulatowski observes that Green Bay’s size, the smallest NFL city, presented unique room-block challenges. She explains they were not able to accommodate everyone who needed rooms under one roof.
“We had to split some groups across multiple hotels and ensure they were accommodated appropriately,” she says.
“It presented a few challenges, especially since it wasn’t something they were used to. But we made sure they understood the reasons behind it and reassured them we had more than enough rooms to meet everyone’s needs.”
“Hosting the draft was our Super Bowl. If we can successfully welcome a crowd this size and make it work with the meeting facilities we have, it shows just how many types of groups and events we’re ready to handle.”
— Beth Ulatowski, Vice President of Sales and Services, Discover Green Bay
corporate and sponsored events to official NFL functions.
The city worked with its business improvement districts and other entities to host events outside of the draft campus.
Large crowds also attended the Draft City Music Fest, which was part of Touchdown Downtown, a four-day celebration of
the NFL draft, that featured local food, beer and activities. The Booyah Battle, sponsored by Mission Drywall, also drew a crowd. This event had 13 local nonprofits partner with Booyah Chefs to serve up Wisconsin’s favorite soups to football fans attending the NFL Draft.
Those events, on top of all the draft hoopla, helped boost the city’s confidence moving forward.
Transportation was also a concern. Municipalities worked with the Wisconsin Department of Transportation and Highway Department to develop a plan to get everyone in and out of the city safely.
“Honestly, because of our experience with home games, we already had solid transportation plans in place — we just had to adjust them for a larger crowd and fine-tune a few details,” she says. “For parking, we used the neighborhoods just like we do for Packers games, with residents opening up their yards for fans,” she says. “We really wanted to recreate that home game atmosphere — it’s unique to Green Bay, and people love it.”
They gathered sufficient help by securing assistance from volunteers who usher at home games. These volunteers gave visitors directions for the draft footprint, which ran from the Resch Center, through Lambeau Field, to the Titletown District and beyond.
Every venue around the stadium was activated, hosting everything from
E CITIES MEET... AN D PEOPLE DO, TO O.
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“We partnered closely with venues near the footprint when groups wanted to host sponsor parties or other gatherings,” she says. “Our goal was always to take care of the customer — whether that was the NFL, their sponsors, or anyone involved in the draft.”
Discover Green Bay also hired drone operators and videographers to capture videos and a photographer to photograph all activities. “We wanted to be able to show how our spaces were being used, and how we did things with this event,” she says. “Having that information on video so that we can show other organizations will be great for us. It’s a three-day commercial for Green Bay.”
Though the event is over, work remains, she adds.
“We are already in touch with Pittsburgh, which will host in 2026, and Washington, D.C., which will host in 2027,” she says. “We are sharing everything we learned, from crowd management strategies
“We really wanted to recreate that home game atmosphere — it’s unique to Green Bay, and people love it.”
— Beth Ulatowski, Vice President of Sales and Services, Discover Green Bay
to vendor coordination and hotel block planning. It’s a pay it forward kind of thing. We all want the next city to succeed, just like we did.”
The 2025 NFL draft wasn’t just a tourism spike or a PR win, it is something that will live on and leave a lasting legacy on the local community.
During the draft, local businesses saw record-breaking sales, hotels booked out for miles, and national and even international media coverage put Green Bay in front of audiences for weeks. But most importantly, the city proved it could operate on a national stage and thrive, she adds.
“People will look at Green Bay differently now,” she says. “We showed them we can host big events and do it well.”
The wheels are already in motion to bring major events to Titletown in the near future. One of the most prominent will be the Badgers/Notre Dame game in 2026.
“We are already starting to think about what we can do, from the city’s point of view, to leverage that event in a similar fashion to how we worked with the NFL Draft,” Green Bay Mayor Eric Genrich said in a recent interview with Fox11 News. WM
By Maura Keller
Tucked into a scenic, welcoming stretch of South Central Wisconsin, the sister cities of Beloit and Janesville are redefining what it means to “get away from it all” without sacrificing a single modern amenity. These aren’t your typical meeting destinations. They’re emerging gems, rich with creativity, convenience and community charm.
According to Christine Rebout, executive director of the Janesville Convention & Visitors Bureau, “We’re an area people may not always consider for meetings and events — but we have so much to offer. We’re growing, and the buzz is real.”
With beautiful venues, brand-new developments, top-tier amenities, and
unbeatable ease of access, Janesville and Beloit are becoming go-to destinations for planners who want more than just another conference.
Set on the banks of the Rock River and surrounded by the rolling hills of Southern Wisconsin, Janesville is a haven for attendees who want to work some and play some. Whether you’re planning a large-scale convention, an intimate retreat, or something in between, Janesville provides both the venue and the vibe.
“We’re growing in popularity because we offer all the amenities of a bigger city — but with affordability, simplicity and charm
you won’t find in the metro markets,” says Rebout. “There’s no paid parking here. No gridlock. Just an easy, welcoming experience from the moment you arrive.”
Elaina Szyjewski, Downtown Janesville Inc. ‘s managing director, concurs. She says Janesville’s many hotels (over a dozen, including a downtown option) and diverse meeting spaces make it ideal for events of all sizes.
The historic downtown also offers great local dining options, a beautiful river walk, boutique shopping and memorable entertainment options. Away from downtown there are 60 improved parks and 30 miles of paved, off-road trails to enjoy after hours. And, the city’s proximity
to Interstate 39/90 makes traveling a breeze from major cities, including Madison, Milwaukee, Rockford and Chicago.
The Woodman’s Sports & Convention Center will open this fall — and it’s already generating major interest, according to Rebout.
The 140,000-square-foot facility will house permanent ice, dry court sports, and the Robert & Delores Kennedy Convention Center, which will offer 25,800 square feet of flexible meeting space. It will have a theater seating capacity of 2,068; round tables seating for 1,192; or 110 trade show booths. A multi-purpose arena offers an additional 23,000 square feet of space with theater seating capacity of
1,554; round tables seating for 1,000, or 82 trade show booths. Combined, these spaces offer theater seating capacity of 3,622; round tables seating for 2,192; or 192 trade show booths.
“There are also several breakout rooms, making it an all-in-one location fit for trade shows, sports tournaments, banquets and association events,” Rebout says.“
Rebout says the facility’s flexibility makes it special. “You could have a figure skating competition on the ice, a keynote speech with a local Olympian in another room,and breakout sessions all under the same roof,” she says. “It’s about keeping people engaged and on-site — and giving them a unique, unforgettable experience.”
“We’re
growing in popularity because we offer all the amenities of a bigger city — but with affordability, simplicity and charm you won’t find in the metro markets.”
— Christine Rebout, Executive Director Janesville Convention & Visitors Bureau
Catering is made simple and kept local with a warming kitchen and preferred caterer program that highlights local restaurants. “We want to bring the flavor of Janesville into these events,” adds Rebout.
The new facility is near Uptown Janesville, a growing development with plans for a family activity center, restaurants, outdoor entertainment and hotel accommodations. Ten hotels with over 1,000 rooms are within a five-mile radius to offer enough rooms for large groups.
For those flying in, “we’re centrally located between Madison, Milwaukee, Chicago, and Rockford — and we have a direct shuttle from O’Hare to Janesville every two hours,” says Rebout. “It’s seamless.”
Planners can also host their next corporate retreat, strategy session or client appreciation event at the Rock County Historical Society campus.
The campus features a variety of distinctive venues, from the stately Lincoln Tallman
House — where guests can mingle in Victorian elegance — to the versatile Helen Jeffris Wood Museum Center, that has a lower gallery that can accommodate up to 75 people and has A/V, Wi-Fi, a podium, and flexible table and chair configurations. For more intimate gatherings, there’s the Charles Tallman Archives & Research Center, which can comfortably host up to 20 guests; the ornate Lincoln-Tallman House, which can accommodate up to 55 people; and the The Tallman Carriage Barn, which holds up to 120 and has onsite bar service and A/V.
Here, planners can also take their events outdoors. The campus offers picturesque spaces for mingling and networking outside.
While the venue doesn’t offer on-site catering, planners enjoy complete freedom to bring in their preferred licensed caterers — or choose from trusted local partners already familiar with the site.
Groups can also treat attendees to a guided Tallman House tour to learn about 19th-century life and Abraham Lincoln’s famous stay.
Also in the heart of downtown Janesville is The Venue, a revitalized historic building teeming with amenities for groups ranging from 10 to 350 people. The Venue, a building on the National Register of Historic Places, was restored after 50 years of vacancy, renewing its significance to Janesville.
The Venue has three distinctive event spaces to choose from. The 2,000-squarefoot Bower City Ballroom is the showstopper — featuring soaring wood
arches, rich trim and a beautifully restored ceiling that brings warmth and grandeur to gatherings of up to 300 guests. For a more relaxed feel, the third-floor 1870s Room offers a built-in bar, original wood flooring and a striking tin ceiling — ideal for receptions, workshops or social mixers. For smaller groups, the Second Empire Room provides a professional space for executive meetings or private discussions.
The Venue is designed with event logistics in mind. It includes a large catering kitchen, a built-in bar, a dance floor for rent and a state-of-the-art sound system.
Rotary Botanical Gardens also provides an ideal meeting location for groups of all sizes. This venue offers four techoutfitted multipurpose rooms, which can be used separately for up to 40 guests or combined for a larger group experience of up to 250 people. The garden’s outdoor event spaces include the Celebration Garden, with a gazebo and lawn area, and the Sunken Garden, cozy, tucked away and surrounded by greenery.
Nearby, the Celtic House is a muchcelebrated venue in Janesville, thanks in part to its expansive 12,000 square feet of meeting and event space and the breathtaking views of the Glen Eric Golf Club. Hosting 500 attendees for a seated experience or 600 attendees for theaterstyle events, the Celtic House is ideal for companies looking for a combination of stunning surroundings and state-of-theart amenities.
For a more traditional meeting experience, planners can host events at the Holiday Inn Express, where the Janesville Conference Center offers 15,000 square feet of customizable meeting, exhibit, event and banquet space and offers easy accessibility for travelers as it is located along I-90.
As a smaller city, hotels can book up fast. Szyjewski recommends planning early and reaching out to the Janesville Convention & Visitors Bureau for assistance with room blocks.
Beloit’s Midwest hospitality and charm, numerous events, historic downtown and cultural attractions make it an ideal locale
for meetings and events of all sizes. Not only does Beloit offer state-of-the-art meeting venues, but its wealth of eclectic shops, cafes and restaurants will surprise and delight meeting attendees. In fact, the city’s beautiful waterfront and revitalized downtown offers a cosmopolitan look and feel — combining that “big-city” appeal with small-town charm.
Along the Rock River in downtown Beloit, the Beloit ABC Supply Stadium is a multi-purpose event center offering state-of-the-art amenities for groups of all sizes. Home to the Beloit Sky Carp, the High-A Central affiliate of the Miami Marlins, the ABC Supply Stadium is the ideal location for baseball aficionados and business groups alike. Featuring a 5,000-square-foot stadium club, the ABC Supply Stadium can host an array of group gatherings in a versatile event space. Even better — groups can gather in the event center for a meeting or event, and afterward, complete the experience by taking in a ballgame — complete with beer, brats and baseball.
”ABC Supply Stadium is one of the most versatile event spaces in the Stateline region. We can host everything from small company meetings to 200+ person weddings, to massive 3,000+ person company picnics/celebrations,” says Maria Valentyn, vice president of Entertainment. “We also have a top tier culinary team and
an event staff that’s ready to do the heavy lifting for you.“
Geronimo Hospitality Group has made its mark on the meetings and events industry throughout the Beloit region. From Hotel Goodwin, with its idyllic Rooftop event space, to the Ironworks Hotel, which provides five private event rooms for up to 200 attendees, to the 25,000-square-foot Eclipse Event Center for larger gatherings — Geronimo Hospitality Group truly offers something for everyone.
Hotel Goodwin is one of only two Wisconsin hotels to receive the Michelin Key designation, a new hotel evaluation program that awards one to three keys to exceptional properties based on uniqueness, design, service quality and overall experience.
This award solidifies what sets Geronimo properties apart.
“When corporate groups choose our hotels, they get venues with style, substance and standout service. Each of our boutique properties is rooted in Beloit’s downtown, with restaurants and entertainment just steps away. From rooftop happy hours to creative catering and customized team experiences, we make sure every detail reflects the energy and edge that sets Geronimo apart,” says Christopher Wolfgramm, dual general manager of Hotel Goodwin and Ironworks Hotel.
The Beloit Club offers a wonderful way for attendees to experience a golf outing at a quintessential country club as part of a small- to large-size gathering. From more intimate meetings in the Club’s various meeting rooms, to larger affairs in the exquisite ballroom, The Beloit Club can provide a customizable experience for all.
For a unique experience, groups might want to consider The Powerhouse, a newly renovated powerplant situated on the Beloit College campus. Serving as the college’s athletic center and student union, The Powerhouse also offers several
meeting rooms, a classroom and theater — all housed in a historical building that boasts stunning architecture and a unique atmosphere where insights are shared and ideas are orchestrated.
When it’s time to relax and unwind from business events, attendees can explore the Rock River National Water Trail via hiking, tubing or kayaking. For art enthusiasts, the Beloit Art Center is home to emerging artists who have their creative exhibits on display for the public to enjoy. History buffs will enjoy Beckman Mill, a historic, fully restored 1868 grist mill, dam,
mill pond, foot bridge, 1840s cooperage, visitor center, blacksmith shop, vintage garden and nature trail — all waiting to be explored.
Whether you’re planning a highenergy conference, a relaxed retreat, or something in between, Janesville and Beloit deliver more than just space — they deliver experiences. With rich histories, cutting-edge venues, warm hospitality, and an unbeatable location, these sister cities are ready to surprise you. For planners looking to break away from the expected and discover some place extraordinary, South Central Wisconsin just might be the best-kept secret in meetings and events. WM
Maura Keller is a Minneapolis-based seasoned writer, editor and author with over 24 years of experience writing about business, meetings, event design, marketing and healthcare for dozens of publications as well as Fortune 500 companies.
• Stunning river view or utilize the massive 20’ wide screen for your presentation
• Cater meals your way and let us handle your on-site beverage and bar service
• Walkable to downtown boutique hotels, dining, and attractions
• Personalized planning support for your next event of up to 150 guests
By Kristine Hansen
©CHEF PAM’S KITCHEN
Forget trust falls and awkward icebreakers. If you really want to fire up your team’s connection, try firing up the stove.
Imagine your coworkers not in cubicles or on Zoom calls — but gathered around a sizzling skillet, trading spreadsheets for spatulas. Culinary team-building events are heating up as a flavorful, fun and surprisingly effective way to foster collaboration and boost morale, especially in today’s remote-hybrid world.
Team-building seminars and icebreakers can sometimes flop. But a chef-led culinary competition, with the energy of a reality TV show, is sure to be a hit. This team builder requires as much communication, collaboration and camaraderie as a project, campaign or objective back at the office.
“We take pride in making it seamless for our clients to host memorable events in our kitchen, with the confidence that their guests will enjoy a truly unique and rave-worthy experience. It’s incredibly rewarding to see so many of our corporate clients return with their families and friends, eager to share the magic with their loved ones,” says Bri Dennis, director of events, marketing and communications at Chef Pam’s Kitchen in Waukesha.
Chef Pam’s Kitchen began hosting team-building events six months after its 2018 opening after spotting a genuine need with corporate groups.
Generac, Kohl’s, Froedtert and Milwaukee Bucks’ front office are among the firms that have hired Chef Pam’s Kitchen. Drake & Associates, a financial-planning firm with offices in Michigan and Wisconsin, recently hosted 50 female employees for a culinary team-building exercise around Valentine’s Day, handing each of them a long-stemmed rose upon arrival.
Placing everyone in a situation where they aren’t necessarily comfortable or know more than their peers helps equalize the group, breaking down hierarchy barriers that might exist at the office.
“When you do something outside of the office, you get more of their personal side. It breaks down that boundary of showing people your true self,” says Chef Ace Champion, who leads culinary team-building workshops in the Green Bay area. They’re also learning a new or improved life skill: cooking at home.
“Most people don’t cook much,” says Champion. “They’re too busy or don’t know how. When people leave, they’re on cloud nine.”
While chefs who host team-building experiences for groups are happy to customize, they also offer packages that can either take away the decision-making process or serve as a starting point. Another bonus is that these experiences take place in a kitchen on par with what professional chefs use at restaurants and catering companies. “Everybody’s so amazed they’re working in a commercial kitchen,” says Dennis.
Team work is key. For example, at Champion’s “Chopped Cooking Competition,” each station of four employees cooks part of a two-course menu using an induction burner. If it’s chicken marsala, he says, one team might cook the chicken, another one prepares the sauce and another group cooks a side of green beans.
Judging by Champion is based on how well each person takes orders and works as part of a team, and the client provides a reward, such as a gift card or the chance to leave work early. Then, they enjoy the meal they’ve prepared, served family-style.
“It forces them to mingle with each other,” says Champion. “Everyone gets interactive. It’s a lot of bantering … not a class
“It forces them to mingle with each other. Everyone gets interactive. It’s a lot of bantering … not a class where everyone is sitting down at a desk and taking notes.”
— Chef Ace Champion
where everyone is sitting down at a desk and taking notes. I’m way more entertaining.”
It’s that level of entertainment that also sets these events apart. Chefs who lead culinary team building aren’t dull or boring: instead, they’re dynamic.
“You get a show and a dinner,” explains John Bogan, the chef and owner of Lake Geneva School of Cooking, which opened a new building in November 2024. The school hosts corporate team-building activities for groups.
Submitting background information about a company in advance — such as a meeting theme or commonly used buzzwords — ensures it’s even more tailored. “We break up into four teams, over four islands, with music playing,” says Bogan. “It’s real cooking, real hands-on, where you help cook the meal.”
He adopts a no-fail approach, with a chef mate at each cooking island to lend support. Each participant dons a chef hat to fully embrace the task. “There’s no intimidation factor. It’s like you’re in my home,” Bogan says. “We don’t act snotty and like we know it all. We want people to go ‘Oh, wow,’ when they eat their food and not mess it up.”
Another reason groups experience success is that they’re using recipes in Bogan’s cookbook, “The Seasons Of My Life” — with photos of the finished dishes.
For Bogan’s 90-minute “Iron Chef Team Building Competition,” each team is assigned a course and also a mystery ingredient they must fold into that recipe. Throughout, there’s a huge focus on using local ingredients, such as River Valley Ranch mushrooms and Wisconsin artisanal cheeses.
“This is a real competition,” says Bogan, who judges the teams — using a scoresheet — based on originality, plate presentation, taste, teamwork, problem solving and creativity. The winning team receives a copy of his cookbook.
Similarly, at Chef Pam’s Kitchen, “they get three secret ingredients each for an appetizer, entrée and dessert,” says Dennis, and have 75 minutes to prepare a three-course meal using dry pantry ingredients along with fresh herbs and vegetables. This meal is then served family-style — along with a salad course and fresh bread — for everyone to enjoy and a plate of each course made for the judges to inspect.
“They’re judged on creativity with the secret ingredients, taste and presentation,” says Dennis. “The team starts with discussing what they’ll make and at the end of the 75 minutes, they’ve become this cohesive unit and they’re proud of what they made.”
This process is more than making a delicious dish. The only way that dish can be executed is through teamwork. “Collaboration, commitments, goal orientation and team leadership, we talk about all of that,” says Bogan. Much of this can also be extended to projects back at the office.
Team building through creating a recipe also breaks down cultural barriers and addresses the lack of face time with some employees being hybrid or fully remote. Bogan has seen this with SC Johnson employees booking an event at his school.
“They bring people in from all over the world — Brazil, Portugal, Spain, France and South America,” he says. “It’s neat because they’re (normally) working on computers and talking on the phone. When they get here, they’re able to really work with each other. They know who this person is now.”
Bogan says that ULINE, Johnson Controls and Milwaukee Tool have also brought employees to his cooking school.
These team-building activities allow personalities to shine — just as they might on work projects. There’s no right way to participate.
“There’s some people who will do whatever you tell them and others take the lead and want to be creative,” says Dennis. “They’re wowed by how fun it is. We’re there to assist them, but I’m amazed at some of the food they put together. Some people, I can sense they are nervous and maybe don’t want to be there, but after 20 minutes they’re all in.” WM
Kristine Hansen is a freelance writer based in Milwaukee. She writes about food and drink, design and travel for a mix of regional and national audiences. Her clients include ArchitecturalDigest.com, Fodors. com, Vogue.com, Midwest Living magazine and Milwaukee magazine. She recently also published the “Wisconsin Cheese Cookbook” and “Frank Lloyd Wright’s Wisconsin,” which are available on Amazon.com.
By Shelby Deering
Gone are the days when meetings meant beige walls, lukewarm coffee, and a predictable PowerPoint lineup. Today’s gatherings have evolved into full-blown experiences — vibrant, immersive and unforgettable.
What better way to shake things up than by taking a walk on the wild side? Think meetings where llamas roam the background, goats mingle with guests, and the natural beauty of the venue rivals the agenda itself.
While these playful settings are often linked with family outings, adult meeting participants will equally love the one-of-a-kind experience of interacting with animals at a charming and fun event in a natural setting.
There are so many ways to weave fauna great and small into your event, much to your participants’ delight.
For example, you can take a behind-the-scenes tour of a zoo. Green Bay’s NEW Zoo & Adventure Park provides VIP tours to guests that include meeting animals like Aldabra Tortoises, feeding giraffes and touring the animal center and nutrition center.
Or, with its 2,200 animals, the Milwaukee County Zoo has Zoo Expedition Tours that can be added onto any meeting or event. Communications Manager Megan O’Shea explains this is a guided tour through the zoo with an animal expert teaching the group about the animals.
“There are three stops where riders can get off to explore on their own,” O’Shea says. “While not a close encounter, it is a unique experience to learn about animals and ask questions.”
Apart from a walking tour, attendees can also take in a talk from one of the animal pros. Madison’s Vilas Zoo, with its 600 animals that include several critically endangered species, offers Animal Encounters, a 30-minute presentation in their guest services building where participants can learn about the animals at the zoo.
Another way to get up close and personal with animals is to invite education animals to an event. Nestled on Lake Michigan, Bayside’s Schlitz Audubon Nature Center has just such animals,
“Being around animals helps visitors relax, engage and connect easily with nature and each other, making meetings and events feel more fun and meaningful.”
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Kristen Giefer, Marketing and Program Director, Beaver Creek Reserve
with a comprehensive animal ambassador program that includes 16 raptors, ranging from bald eagles to hawks to owls.
“Our venue offers the opportunity to invite the Raptors of Schlitz Audubon for a Meet and Greet at a special evening event, meeting or celebration,” says Bridget Carlson, director of Corporate and Special Events. “Meet and Greets may include one to four birds of prey with a professional handler who can answer guests’ questions and share information about the animals’ habitats, backgrounds and stories.”
At Schlitz Audubon, planners can book a reptile and amphibian meet and greet in which a professional naturalist brings snakes or turtles to a meeting to discuss their stories and habitats.
The 400-acre Beaver Creek Reserve in Fall Creek holds “Earth Talks” that can be tacked onto a meeting. This is a one-hour program led by a trained naturalist in which participants will be able to learn about various nature-related topics, such as birds and pollinators, and they can include animal ambassadors as well, like Luna the Barred Owl, Jack the American Kestrel and reptiles and amphibians like turtles, snakes, frogs and toads.
“These engaging programs can be added to any meeting or event of your choice and offer an interactive opportunity for participants, making your event both memorable and meaningful for everyone,” says Kristen Giefer, marketing and program director.
Animal feedings can also be included in the meeting itinerary. Both the NEW Zoo & Adventure Park and Milwaukee County Zoo offer add-on giraffe feedings, and at the NEW Zoo, attendees can give snacks to the goats and alpacas.
Another way to connect with animals during a meeting or event is to help care for them and provide enrichment. For instance, at Heartland Farm Sanctuary in Stoughton, where 69 rescued farm animals reside, guests can brush the goats, prep salads for the birds, give pigs belly rubs with pig scratchers or feed fresh herbs to an adopted rabbit.
There are also ways to wind down with the animals, by sitting with goats and llamas in the pasture and taking a tour that shares the
residents’ stories. To relax even more, Heartland’s certified yoga therapist and art therapist can coordinate wellness experiences.
And perhaps one of the coolest ways to incorporate animals into your event? Planners can rent animal buildings after hours at the Milwaukee County Zoo, which O’Shea says will offer guests exclusive access to habitats in a private setting.
In addition to rubbing elbows with animal residents, these venues all have meeting spaces that can accommodate varied event types and sizes.
The Milwaukee County Zoo can host as few as 20 people and as many as 10,000. They have the Peck Welcome Center, one of the main buildings in the center of the zoo, that has seating for 320 and an option to hold up to 550 — and has expansive windows that look out at the zoo. The Generac Zoo Terrace, located at the front of the zoo if parking is top-of-mind, is ideal for picnics and can hold 450. Lastly, the Elephant Loft overlooks a portion of the
elephant habitat and has a capacity of up to 100.
NEW Zoo & Adventure Park includes two indoor spaces that are available for rent: the Education Classroom that can accommodate about 70 people through assembly-style seating and the Safari Clubhouse, which can fit about 20 to 25 people with tables and a few more when set assembly-style. Next to the zoo, there are also two buildings that can be rented out through the Brown County Parks Department.
In the evening at Schlitz Audubon Nature Center, you can hold a meeting with 220 guests in their Visitor Center’s Great Hall, where you’ll have access to the outdoor covered veranda and a fireplace area. Also in the evening, 220 can be served at their Pavillion Courtyard which flanks Lake Michigan. Daytime events for up to 100 can be held in a private auditorium, or for 25, there is the second-floor conference room.
Vilas Zoo has Glacier Grille, the only place in the United States where you can host an event while watching a polar bear. Here,
you’ll also find the outdoor covered Flamingo Patio that can host 60 and faces the flamingo exhibit, and the Otter Dome, a large, covered patio in the heart of the zoo that’s made for 100 guests. It’s even possible to rent the entire zoo after hours, for groups of 500 to 4,000.
At Beaver Creek Reserve, the Woodland Room, with its attached kitchen, can hold 70; the Savannah room can hold 40; and the Auditorium, ideal for large group settings and presentations, can hold 160. They also have their North Campus, with meeting spaces and cabins that can be reserved overnight.
Heartland Farm Sanctuary features an outdoor patio and open grassy areas just right for tents. The farm also has five geodomes: private, semi-outdoor spaces that provide shelter in nature. Indoors, cozy spaces can accommodate up to 20 people comfortably.
Hosting an event at an animal-filled venue doesn’t just spark joy — it makes a difference. While guests are petting goats or snapping selfies with zebras, the event is helping fund animal care, conservation and education. Some venues even support endangered species, meaning the meeting could play a small but meaningful role in protecting wildlife for generations to come.
Giefer of Beaver Creek Reserve sums it up perfectly by saying, “Being around animals helps visitors relax, engage and connect easily with nature and each other, making meetings and events feel more fun and meaningful. It’s an experience people remember, not just a place they have visited.” WM
Shelby Deering is a Madisonbased lifestyle writer contributing to national and regional publications such as Country Living, Good Housekeeping and Experience Wisconsin.
BY AMANDA N. WEGNER
With digital threats looming larger than ever, cybersecurity is becoming a fundamental requirement for meeting planners to protect their events, attendees and clients.
“Meeting and event cybersecurity is critical in order to protect sensitive information, ensure the continuity and credibility of events and maintain organizational trust,” says Steve Totzke, vice president of Information Technology for the Wisconsin Center District. “Whether it’s a corporate board meeting or a global conference, these events often involve the exchange of confidential data and intellectual property that, if compromised, could lead to financial loss, legal liability or reputational damage. As events become more digital and interconnected, cybersecurity is a key component of a successful event.”
“Event cybersecurity is no longer negotiable,” adds Andrew Hoyos, owner of Hoyos Consulting and Hoyos Events, which has been providing networking support for events for about 20 years. Cybersecurity is complex and changing rapidly. To help meeting and event planners navigate this moving target, here are some ways to fortify events against cyber threats.
Cybersecurity begins with defining IT and networking needs. The next step is to check with venues to
“… events often involve the exchange of confidential data and intellectual property that, if compromised, could lead to financial loss, legal liability or reputational damage.”
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Steve Totzke, Vice President, Information Technology, Wisconsin Center District
determine how these needs fit the venue’s resources or whether outside help is required.
To develop those requirements, consider the event’s needs, such as on-site registration, sales, audiovisual, live streaming and more. Is there an app for attendees to use? An educational component? Outline all the ways speakers, exhibitors, attendees, front-of-house staff and back-of-house staff might interact with the Internet, apps and connected devices, as well as what interconnections are needed.
Totzke adds cybersecurity is primarily the event planner’s responsibility at most venues.
“Depending on the type of IT service purchased by a planner, we provide some basic inbound connection blocking and filtering. However, our IT terms and conditions specifically state that we do not provide security of any kind on IT services, and it is up to the event to ensure proper cybersecurity measures are in place,” he says. “This is common practice for most event venues.”
Gone are the days of just throwing up open Wi-Fi for everyone to use. Hoyos recommends a purpose-built network designed and optimized to support the unique requirements of a particular situation or application.
In an events setting, Hoyos explains a purpose-built network is designed to address different event networking needs and the specifics of each required need or use. For instance, a purpose-built network would have segregated Wi-Fi just for point of sale or registration, where PCI compliance is critical to protect financial transactions and information. A separate, segregated Wi-Fi network for lighting and A/V might also exist.
“For some events, it might be enough to offer attendees Wi-Fi so they can get on the Internet,” says Hoyos. “But once you start adding other ancillary
things, a purpose-built network adds extra layers of security for everyone involved.”
User isolation is essential at large events to ensure privacy and security.
“When you’re at a big event, and you’ve got 1,000 or 20,000 people on the Wi-Fi network, you don’t want your phone to be able to see the phone or laptop of the person sitting next to you,” says Hoyos. “Obviously, there are some security
response plan and proper procedures.
• Remind attendees of good cybersecurity practices: secure devices when not in use, use dedicated event Wi-Fi networks (preferably with a VPN), and think before clicking links or scanning QR codes.
User isolation locks down the network so devices can only access the Internet, preventing corrupted devices and malware
• Remind attendees to be mindful of the information shared in public or with new acquaintances, since the in-person networking that happens at events can be a convenient way for cybercriminals
to gather details to craft personalized phishing attacks.
• Communicate security measures to let attendees know how you’re protecting their data. Let attendees know what they are signing up for, how their data will be used and what you will do if a breach occurs.
When planners get smart about cybersecurity, they can mitigate risk and deliver safe, seamless experiences that inspire confidence and uphold reputations. WM
Encrypt all data transmissions and data at rest. Do not assume venue Internet connections are secure.
Keep software and devices fully updated and patched, preferably before arriving at the venue. Ensure proper virus and malware scanning software is installed and up to date, and that firewalls are in place to block inbound connections.
Provide cybersecurity training on topics like phishing, social engineering, handling sensitive data, mobile device security, and recognizing/reporting security incidents to all staff. Ensure staff know the incident
Wisconsin is set to host highly anticipated gatherings, with planning professionals state-wide experiencing positive bookings momentum. Wisconsin Meetings invites you to stay up to date on the latest trends, destinations, venues and experiences to guide your increased planning needs.
Reach thousands of meetings and event professionals. Contact me for details on cross-channel advertising opportunities.
Cindy Smith, Advertising Sales Manager csmith@ntmediagroup.com (262) 215-2997
BY AMANDA N. WEGNER
Erin Stiteley’s career took a turn when volunteer work revealed exciting new opportunities in the meetings and events industry.
“I got started doing volunteer event planning for a local young professionals networking organization. It was onthe-job training,” says Stiteley, who now co-owns Madisonbased Blueprint Events, LLC with Kennedy Turner. “I got to figure out what it was like to work with vendors, locations, caterers, all of that — I loved it and found my passion.”
Stiteley began working with Blueprint Events “on and off” in 2018. In 2019, she left her career as a financial advisor to join the firm full time and became a partner three years ago.
She says planning fits her skill set. “I’m very detail-oriented and customer service-focused, and as a financial planner, you need similar project management skills,” she says. “But it’s a different industry. Instead of playing a role in one’s livelihood and retirement, I’m helping clients see and build their vision for an event. I enjoy working with clients and seeing that vision play out from idea to dayof execution.”
Blueprint Events is a full-service firm specializing in business and corporate event planning. While the firm has branched out to work on events nationwide in the last year, Stiteley notes all clients are local to Madison or Wisconsin.
Among Stiteley’s favorite events is a benefit concert at Madison’s Sylvee concert venue. With four days of
concerts, the event attracted about 2,000 people per day, with about 6,000 to 8,000 total in attendance.
“There are events that are more or less fun to attend; there are events that are more or less fun to plan,” she says. “But to be at that event, talk with local and well-known musicians and to work in that atmosphere is amazing.”
Stitely says the key to Blueprint Events’ success is the coowners’ attention to detail and focus on clients and deadlines.
“Some of our newer clients have thought our deadlines are too early, but when we work with them the next year, they see why we have these deadlines … so they’re not so stressed the day or week before or scrambling at the last minute,” she says. “That’s what comes from being good at deadlines and details.”
Stiteley says she believes today’s events are becoming more interactive and intentional.
“Clients aren’t just having an event to have an event,” she says. “They typically have a clear purpose and vision. Clients are more conscious of timelines, speaker selection, attendee activities and what key takeaways there will be to ensure participants find it worthwhile to attend.”
They are also becoming more conscious of their spend. For instance, Blueprint Events has seen clients moving away from traditional florals toward interactive centerpieces and design elements that create conversation and engagement. If there are giveaways, they are more meaningful and useful, not something attendees will toss when they get home.
“Overall, money for in-person events is not being spent as freely as it may have been in the past. If they are investing in something, it’s tied to a clear and intentional goal,” she says.
Stiteley reminds those who are new to the industry that event planning is amazing because it’s very dynamic and rewarding. But it’s also not for everyone.
“It can be mundane and frustrating at times — it is not all tastings and site visits like in the movies. You have to manage high expectations, handle stress, be able to navigate the unknown and be OK with manual labor. During event days, you’ll see our team at the A/V table, managing speakers and volunteers, helping with centerpieces, but also moving heavy tables and cleaning up after people. You have to be comfortable wearing a lot of different hats.” WM
Amanda N. Wegner is a freelance writer, web designer and communications consultant based in McFarland, Wisconsin.
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