» Boutique shopping; live entertainment; vibrant arts & attractions
» Riverfront parks, trails, and activities for all ages and abilities
» Easy Midwest drive-to destination; Easy by air via FWA
Meagan Drabik Sales Manager
Brush
Meetings as an Art
From light-filled galleries to one-in-a-million architecture, these art museums provide an inspiring background for any event.
Stepping Up Event Safety and Security Measures
Today, developing a comprehensive safety and security plan is a necessity, not a luxury.
Summer 2025
Whether it’s the main attraction or an add-on activity — golf events are extremely
Explore four of the Midwest’s new and renovated sports complexes; they’re just waiting to be discovered.
This summit has been staged in many cities over its 20-plus-year run, but Rosemont, Illinois, has been host city since 2019.
Hello readers,
And hello, summer! As the sun stretches longer across the heartland, so too does the reach of meetings and events into the corners of the Midwest that are ready to shine.
While international travel may be fraught with uncertainty right now, that lull gives planners an opportunity to explore other destinations, destinations that are closer to home.
That’s why, this season, we’re diving into the growing trend of smaller, smarter gatherings — and how Tier 2 cities in the Midwest are stepping into the spotlight with style and serious value, and meeting the demand with grace.
On Page 28, we profile a few destinations that are proving size isn’t everything. Smaller to mid-size cities are becoming major players for planners who want personalized service, accessible venues and authentic local flavor — all without compromising quality. From upgraded facilities to walkable downtowns, these Midwestern locations offer the kind of ease and efficiency today’s events demand.
And it’s not the only recognition the region is getting. The Midwest’s sports complexes — both brand-new and newly renovated — are scoring big as multipurpose venues. Whether you’re planning a tournament, trade show or teambuilding retreat, these spaces are full of possibilities and ready to impress. It’s where “work hard, play harder” meets “wow, who knew?” (Check out Page 34.)
Speaking of “who knew?,” do you remember planning your first golf outing or tournament? It’s tough to be thrown in the fire cold, without a few golf lessons first. Check out our A to Z guide on Page 18 for some context and tips.
As planners rethink what events can and should look like in 2025 and beyond, we’re seeing a return to authenticity and intentionality. Smaller gatherings with bigger impact. Less flash, more substance. And always, a warm Midwestern welcome.
Meetings and events in the Midwest have always been about more than logistics. They’re about connection — to place, to people, to purpose. And as planners rethink what events can and should look like in 2025 and beyond, we’re seeing a return to authenticity and intentionality. Smaller gatherings with bigger impact. Less flash, more substance. And always, a warm Midwestern welcome.
So whether you’re scouting a second-tier city that punches above its weight or seeking inspiration for your next sporty setting, this issue is packed with ideas to help you plan smarter — and summer better.
Here’s to new places, fresh perspectives and all the moments in between.
midwestmeetings.com Volume: 34 Issue: 2
Publisher Barb Krause bak@ntmediagroup.com
Editor Carrie Mantey cmantey@ntmediagroup.com
Graphic Designer Meredith Johnson meredith@ntmediagroup.com
Midwest Meetings is a publication of Nei-Turner Media Group Inc. Gary E. Nei, Chairman; William Turner, President
Midwest Meetings is distributed via direct mail three times per year to professional meeting planners; corporate executives; social, military, educational, religious and fraternal organizations; corporate travel agents; sales and marketing executives; and association executives by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Volume 34, Issue 2 is dated July 2025.
Nei-Turner Media Group Inc. publishes Chicago Style Weddings, At The Lake, Lakeshore Living, BRAVA and custom publications about Midwestern states.
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MICHIGAN
MINNESOTA
MISSOURI
NEBRASKA
OHIO
SOUTH DAKOTA
WISCONSIN
Industry Insights
CHARTING THE FUTURE OF MINNEAPOLIS
Meet Minneapolis recently announced its long-range tourism vision, titled “Destination Minneapolis: Charting the Future of Minneapolis Tourism.” This is a road map to ensure the city continues to be a dynamic, competitive and welcoming place for meetings, conventions and events.
The heart of the master plan includes five goals:
• Create a nationally competitive convention center district.
• Develop new, and enhance existing, events year-round.
• Establish Minneapolis as a national leader in equity and reconciliation.
• Increase the vibrancy of downtown and expand the mixed-use riverfront development.
• Expand and diversify different lifestyle experiences.
In other news, Minneapolis hospitality leaders, Meet Minneapolis and the city of Minneapolis officially formed the Minneapolis Tourism Improvement District, the first in the state! This initiative is expected to generate an estimated $7 million annually through a 2% assessment on lodging properties, providing sustainable funding for tourism promotion.
According to Katie Cashman, a city council member, “With strong backing
from our local hotels, this initiative will allow Minneapolis to compete more effectively for conventions, major events and visitors, bringing jobs, revenue and vibrancy to our city.”
VISIT MILWAUKEE UNVEILS MAJOR INITIATIVES
Visit Milwaukee celebrated a recordbreaking year at its 2025 Annual Meeting, held at American Family Field and presented by Majic Productions. While guests were treated to insightful remarks on the current state of the travel and tourism industry from the U.S. Travel Association’s president and CEO Geoff Freeman, the event also showcased the power of tourism to elevate the city.
Highlights include:
• Visit Milwaukee announced it has joined the Hidden Disabilities Sunflower program, becoming the first destination marketing organization in the Midwest to do so. The initiative raises awareness of non-visible disabilities and helps individuals request additional support in public spaces through a discreet sunflower symbol.
• Visit Milwaukee offered a tribute to outgoing Board Chair Sarah Pancheri, with incoming Chair Kristine Hillmer of the Wisconsin Restaurant Association stepping into the role later this summer.
• It also toasted the one-year anniversary of the Baird Center
expansion, for which the Visit Milwaukee sales team has already booked events estimated to generate over $174 million in economic impact.
• The trailer for “Milwaukee Made,” a television series hosted by event expert David Caruso, debuted.
LINCOLN DOWNTOWN CONVENTION CENTER SITE SELECTED
Assemble Lincoln, the standing committee overseeing the development of Lincoln, Nebraska’s Downtown Convention Center, recently announced that it has tabbed the Garfield public/ private site near South 13th and M streets as the selected location for the convention center.
The Lincoln Downtown Convention Center project has brought together a team that includes state government, Lancaster County, Assemble Lincoln and other community partners to develop an economic catalyst for the community with a meeting place that helps increase its vibrance.
According to Jason Ball, the president and CEO of the Lincoln Chamber of Commerce, “The announcement marks important progress towards a central element of the Vitality Lincoln Strategic Plan. A downtown convention center will greatly enhance our ability to attract meetings and groups.”
VISIT KC CELEBRATES ACHIEVEMENTS
Visit KC shared Kansas City’s 2024 tourism successes during its 2025 Annual Tourism Outlook, reporting record-breaking business travel with the organization welcoming 523 events in 2024, accounting for roughly 527,917 room nights and an economic impact of $370 million.
Visit KC also presented a Kansas City Tourism Icon Award to the National WWI Museum and Memorial for its commitment to outstanding visitor experiences and dedication to providing a community gathering place by hosting large-scale events.
American Family Field, Milwaukee
Meet in Terre Haute, Indiana
Meetings as an Art
From light-filled galleries to one-in-a-million architecture, these art museums provide an inspiring background for any event.
BY CLAIRE HANNUM
There’s just something extra special about talking shop over cocktails with a piece by Pablo Picasso or Henri Matisse just a few feet away. Art museums are a great avant-garde option for meetings and events across industries. A peaceful gallery is always a step up from a crowded conference room.
“[With] breakout sessions, attendees can truly go into the galleries and have more of an experience,” says Rachel Rosen, director of catering sales at Bon Appétit Management Company at the Cleveland Museum of Art. “It’s so different from being in a hotel … you can go for a meeting and say, ‘I’ll just go sit by a Monet for a little bit in between sessions.’ It’s what’s so fun about the space.”
Museums provide an inspiring break from the mundane, and many come along with ready-made food and activity options that make planners’ lives easier. In addition to standard meeting rooms, many museums offer auditoriums, thoughtfully appointed atriums, gallery spaces, cafes and expansive courtyards for outdoor events. With on-site catering partners and robust audiovisual equipment, many museums are more turnkey than planners might initially expect.
If a meeting is booked at a nearby conference center or hotel, museums can also serve as excellent options for team-building and downtime activities, with tours and workshops available for groups. Many museums offer free entry, even for groups — but it’s always ideal to give them a heads up regardless, so they can ensure the space, and any on-site cafes or facilities, are ready to accommodate a large group, and can possibly even offer a more personalized visit. Knowledgeable docents and customized experiences can enhance the overall experience, whether it’s as a downtime event or as an add-on to a full-scale conference.
One thing planners might want to consider is ensuring there is enough parking or alternative transportation options available, since many museums have somewhat limited lots depending on your group’s size. Because of museums’ unique contents, they may additionally have quirkier rules about how spaces can be used and how events may be laid out. This can include limits on decor — but fortunately, the art steps in as pre-made decor on its
own. Since museums also often attract the best of the best when it comes to architecture and designers, you can count on the space itself to stand out, even without decor.
There’s nothing quite like conducting business surrounded by some of the most cherished works in the world. These Midwest museums offer welcoming meeting spaces for groups of all industries and sizes. One thing’s for sure: Attendees will never run out of conversation pieces in spaces like these.
MILWAUKEE ART MUSEUM IN MILWAUKEE, WISCONSIN
The Milwaukee Art Museum grabs your attention from the jump thanks to its three buildings’ astounding designs by three famed architects: Santiago Calatrava, Eero Saarinen and David Kahler. Once you see the central building’s iconic structure, you’ll never forget it: Its famed Burke Brise Soleil, a moveable sunscreen, folds and unfolds twice throughout the day. From far away, the shape might remind you of a bird or a sailboat. Perched on Lake Michigan, the museum boasts phenomenal views for events of all stripes.
The museum offers many spaces for rental. Its iconic Quadracci Pavilion is perhaps the most popular, with marble floors, bright blue lake views and capacity for over 1,000 guests. Other spaces include gallerias, an outdoor terrace and event halls. Groups can also enjoy the floor to ceiling-windowed cafe and the Milwaukee Room, a versatile space that can accommodate anything from meetings to workshops to receptions. The museum’s in-house catering team can customize menus to your event’s needs and the museum’s underground parking garage has nearly 100 spaces.
DES MOINES ART CENTER IN DES MOINES, IOWA
The Des Moines Art Center is both a museum and an art education space. The facility houses permanent collections that feature over 6,000 creative works and a collection with some pieces dating back 500 years.
“The Des Moines Art Center boasts a variety of spaces designed by three master architects to accommodate the most discerning needs: a gorgeous lobby, an intimate cafe, a 220-seat theater, and an open-air courtyard and reflecting pool with striking views of our buildings,” says Amy Day, senior director of communications and marketing at the Des Moines Art Center. “These customizable accommodations are perfect for creating a truly memorable event.”
Groups can explore the museum on a self-guided adventure or can enjoy a guided tour, which can be tailored to the group’s interests.
DETROIT INSTITUTE OF ARTS IN DETROIT, MICHIGAN
The Detroit Institute of Arts was founded in 1885 and has been housed in its current illustrious Beaux-Arts building for nearly a century. The museum’s claim to fame is Diego Rivera’s Detroit Industry mural,
which fills an entire room and depicts hardworking factory employees making the auto industry move. In addition, guests will find more than 65,000 other pieces of art, including Vincent Van Gogh’s “Self-Portrait” and Henry Fuseli’s “The Nightmare.”
With 658,000 square feet, the museum offers several distinct spaces for events, including an auditorium that seats 1,140 and a lecture hall that seats 333. It’s located in Detroit’s historic Midtown neighborhood with easy access to
nearby hotels, restaurants, sports venues and historic sites.
CLEVELAND MUSEUM OF ART IN CLEVELAND, OHIO
“The Cleveland Museum of Art is consistently ranked as one of the top museums in the country, if not the world,” says Todd Mesek, chief marketing officer of the museum. “In this collection, we’ve got thousands of objects that represent thousands of years of human culture, including some of the world’s most important art and
Some of the world’s most beautiful things are in this museum.
—
TODD MESEK, CLEVELAND MUSEUM OF ART
marquee objects.” The treasures housed in the museum include Picasso’s “La Vie” and other famous works.
When it comes to event spaces, the atrium is the star of the show, with ample space and a glass ceiling that brings in plenty of light. The museum also offers a banquet room, a dining room and an auditorium with space for up to 680 guests. For smaller groups of up to 150, the museum has a lecture and recital hall. The museum is catered by Bon Appétit Management Company, which partners with renowned Cleveland chef Doug Katz.
“I often say that food is the easiest part of my job,” says Rosen. “Because truly, I think we’re in such a special space that it’s important that the food matches it. It’s definitely not going to be traditional banquet food. We’re a company that’s very focused on sustainability and fresh local ingredients.”
The museum’s education department can set up themed docent tours for groups enjoying an outing or guests can roam freely. “Some of the world’s most beautiful things are in this museum,” says Mesek.
And beauty like that is sure to add a bit of magic to any meeting.
Claire Hannum is a New York-based freelance writer who covers travel, events and wellness.
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Then paddle Lake Michigan-bound rivers, shop in resort towns or tour the Napa Valley of the Midwest. Feel energized and refreshed in Southwest Michigan.
Discover Why Waukesha Pewaukee is Where People Meet!
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Rest Easy in One of our 5,500+ Hotel Rooms, Perfect for Small Meetings
ere is no shortage of beautiful new hotels in Hamilton County, Indiana. You will nd a multitude of accomodations to suit any style and budget right in the heart of the action.
e Hamilton County sales team is your personal concierge for sourcing hotel rooms, arranging site visits, planning entertainment and so much more. From delectable dining and exciting night life, to captivating art and the great outdoors, it’s all conveniently located near a hotel of your choice.
Here, abundant adventures and added value come easy with:
• Competitive pricing with low hotel tax
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Countless Meetings Facilities, Perfect for Small Meetings
Just north of Indianapolis is Hamilton County, where diverse venues and meeting spaces — from barns to boardrooms and ballrooms — are centrally located and abundant in amenities.
Whether you’re hosting a conference or a meeting, organizing a trade show or planning a special event, the Hamilton County sales team will ensure your small meeting is a big success.
Everything you need comes easy with:
• A variety of gathering spaces customized to t your needs — up to 30,000 square feet of contiguous space
• 5,500+ hotel rooms
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• An a ordable suburban destination with big-city amenities
• Endless entertainment, from dine-arounds at local restaurants to performances at world-class
Plan Your Next Meeting Today
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e Hamilton County sales team is your personal concierge who makes booking venues, securing hotel blocks and event planning a snap. When you book an event here, you’ll nd yourself wondering why you ever booked anyplace else!
Stepping Up Event Safety and Security Measures
Today, developing a comprehensive safety and security plan is a necessity, not a luxury.
BY RONNIE WENDT
Over her two-decades-long career, Jennifer Mell, CMP, project manager of meetings and events for Travel Leaders Corporate, has witnessed a dramatic transformation for safety and security at meetings and events.
“Security especially wasn’t even a focus 23 years ago,” Mell reflects. “Not that things didn’t happen back then, but incidents were fewer and farther between. We simply didn’t possess the historical context we have today, where people understand that unforeseen events can occur anywhere to anyone at any time. We need to be prepared for that.”
This paradigm shift has made it vital for event planners to shield attendees from harm, natural disaster, attacks and theft. Mell asserts that, today, clients and attendees are increasingly demanding robust safety measures.
William Harvey, an event safety and security consultant, and the former chief of police at the Ephrata Police Department, additionally underscores the need for proactive safety and security planning.
He says, in today’s world, developing a comprehensive safety and security plan, often referred to as an incident action plan, is a necessity, not a luxury.
“Here’s the reality: In today’s litigious world, when something happens, it will end up in court. Attorneys will inquire about your event planning, from finances and logistics to speakers and decorations. If you meticulously planned every aspect, but neglected to prepare for emergencies, you will be held liable,” warns Harvey.
The reputations and futures of meeting planners are intricately tied to the safety of the events they plan, he adds.
Planners must methodically prepare to protect their audience against unforeseen threats, such as fires, power outages, health emergencies, theft or assaults. Equally crucial is training staff on proper response protocols. Neglecting these things can have major legal repercussions.
Experts recommend meetings and events professionals consider these preventive measures to boost their safety and security plans:
IT’S NEVER TOO SOON TO STRATEGIZE
Det. Kevin Coffey, renowned travel safety expert and speaker, emphasizes that, while most meetings and events transpire smoothly, it only takes one unforeseen incident to shine a spotlight on the need for emergency preparedness. Plus, he says a significant absence persists within the meeting industry — universally accepted dutyof-care standards.
Coffey, a former Los Angeles Police Department detective, says that, unfortunately, some planners tend to neglect preparedness. “The interest in risk mitigation usually pops up after
Planners must consider immediate event risks, and how they can make reasonable efforts to reduce or respond to foreseeable events.
— DET. KEVIN COFFEY
something has occurred,” he explains. “Then things come to the forefront.”
Coffey, like other experts, agrees that the groundwork for a safe and secure event must be laid long before. Although some planners do prioritize risk mitigation, he maintains that the attention often centers on the experience, decor and food rather than on automated external defibrillators (AEDs) or security officers.
Another common issue is a focus on the worst-possible scenario, such as an active shooter situation or wide-scale weather emergency, rather than more common concerns, such as illnesses, heart attacks, or slips and falls.
Planners, Mell says, must also concentrate on things like: Where is the nearest hospital? Are AEDs on site? Where are exit doors? Is there an existing evacuation plan? What happens if someone gets food poisoning? What happens if there is a fire? Is a map of the building available?
“These are all components we need to look for,” she says. “And if there are things missing, it is our job to put together a robust handbook or guide, so that if something happens, our staff knows what to do.”
10 EVENT SAFETY AND SECURITY QUESTIONS EVERY PLANNER SHOULD ASK
• What is our budget for security and safety?
• Do we have checklists that outline safety-related tasks and logistical needs?
• Do we know where safety- and security-related equipment is at the venue like cameras, fire extinguishers and AEDs?
• Do we have protocols for handling extreme dangers, such as a bomb threat or active shooter situation?
• Do we have an evacuation plan in place? Has that plan been tested?
• Have we walked through the venue to identify hazards that might pose a threat?
• What steps will we follow if there is a fire?
• Is the venue accessible to police, fire and emergency medical teams?
• How will staff proceed during a medical emergency?
• Have we developed a plan for crowd control?
Mell provides all staff with emergency instructions in multiple formats — online, in the event app, and in a written binder near the registration desk or event strategy room.
ASK YOURSELF IF YOU’RE ASKING THE RIGHT QUESTIONS
A solid risk management plan begins with assessing resources and attendee expectations, Coffey asserts. The goal for planners is to ask the right questions to identify resources and staff that can contribute to event safety and security. This covers both internal employees and options at the event venue. He explains that a corporate planner might have access to internal resources, but an independent planner or smaller firm may lack them.
“You will have to look at what works within the confines of the work you do and the company you work for, and then consider how much of it you want to take on,” he says. “You may not have the budget or the time for everything.”
Faced with finite resources, planners must prioritize by threat and need, and collaborate with vendors and
venues for the rest. According to Coffey, planners must consider immediate event risks, and how they can make reasonable efforts to reduce or respond to foreseeable events.
“I always highlight reasonable and foreseeable,” he says. “Because you cannot expect to do all of these things all the time if you don’t have dedicated people. Planners wear many hats and sometimes they are the only ones planning the entire event.”
To accurately predict future emergencies, Coffey suggests planners inquire about unusual incidents at past events. For example, maybe someone had an allergic reaction, suffered a heart attack or had a computer stolen. These are foreseeable events that can be planned for, he says.
Essentially, planners must identify possible hazards, calculate the possibility for each and analyze potential outcomes — then prioritize which hazards are the most important to address. With a list of the most foreseeable events, planners can now start planning reasonable responses, Coffey adds.
FIND STRENGTH IN NUMBERS
A good safety strategy involves a team of people, not just the planner, Harvey stresses, as collaborating with local partners helps decrease risk.
He recommends first meeting with the local emergency manager. It’s possible this professional already has an incident or emergency action plan.
Mell also recommends contacting the venue to see what emergency plans or security are already offered. She explains that many venues have 24-hour security in place, while others have very little. “But even if it’s just one person from 10 p.m. to 7 a.m., it’s a baseline to start from,” she says.
In addition, she suggests inquiring about a venue’s written security or emergency plan. “Get a copy so you’re not reinventing the wheel,” she says. “You can work within the structure they already have.”
According to Coffey, it’s crucial to always do a walkthrough at the venue, as it can reveal any safety or security concerns, and pre-existing safety measures. Planners can discover the locations of AEDs, house phones and fire extinguishers; can verify the functionality of exit doors; and inquire about resources available.
Venues should have evacuation instructions as well as a phone number to call for security posted in prominent locations, adds Coffey.
“Have that conversation with them early enough so they can build it into their budget,” she says. “If you ask about it five days before an event, that money has already been spent. This must be a conversation that happens sooner rather than later.”
DEVELOP EMERGENCY CHECKLISTS
When speaking to meeting planners, Coffey asks how many of them use risk management checklists.
In every case, he says, “a few hands go up. The hands that go up are usually planners doing larger events. I counter that question by asserting risk mitigation is essential for all meetings and events.”
Using risk management checklists ensures the safety of all guests, adds Harvey. He points out that even commercial pilots go through a checklist before takeoff. “When planners say they don’t need a checklist, I say, ‘If the most trained people in the world have one, why wouldn’t you?’” he says.
Harvey recommends developing rudimentary checklists that outline safety-related tasks and logistical needs based on conversations with the emergency manager, venue personnel and client, then adding to them.
For example, there may be a checklist for what happens during a medical event and it might designate a member of the staff for each task. For instance, who will call 911, who will respond to the scene or who is going to administer first aid.
“You need to pre-assign the tasks,” he explains. “And you need to keep a list of who has these predetermined assignments for specific emergencies.”
According to Coffey, it is key to decide whom will be called for each emergency event. Most people already know to call 911, but that help might be 15 minutes away. Who is available to help before that?
It’s imperative to create a list of emergency contacts for distribution. This list will help staff quickly respond in an emergency or security situation.
“The contact list can become a matter of life and death. You could save someone’s life when the checklist includes a number to call right away,” Coffey emphasizes. “The meeting or event planner needs the numbers to call, as well as the rest of the staff.”
Safety and security are integral parts of successful event management, every bit as important as the decor and the experience. Following the aforementioned steps will help event organizers prioritize attendee well-being, and mitigate risks and liabilities at every meeting and event.
Ronnie Wendt is a professional freelance writer based in Minocqua, Wisconsin.
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A Golf Outing Planning Guide for Novices
Whether it’s the main attraction or an add-on activity — golf events are extremely popular in the Midwest.
By Sara Karnish
In the Midwest, as the weather starts to warm up and our thoughts inevitably turn to crawling out of our collective winter cave and spending more time outside, planners start to focus on taking advantage of the great outdoors for events. It doesn’t get much more “summery” or “outdoors” than breaking out a set of clubs for the first golf event of the season.
Fledgling event planners, whether new to the industry or new to the game, should be prepared to plan and execute these popular summertime events. Whether it’s the main attraction, like a fundraising or networking function, or an add-on activity after the day’s business has wrapped up — golf events are extremely popular here.
OUTINGS AND TOURNAMENTS — WHAT’S THE DIFFERENCE?
Tournaments and outings are the two most common golf events. Tournaments are organized competitions planned and executed by a governing body, such as the
Professional Golfers’ Association
(PGA) or a state golf association. Each organization has its own rules and regulations for tournaments, and its staff handles the day’s logistics.
“It’s all about competition, with golfers signing up at the professional or amateur level,” says Danny Rainbow, the director of golf at SentryWorld in Stevens Point, Wisconsin. “For professional tournaments, the people playing in them do this for a living. They pay an entry fee and try to place well so they win money.”
Amateurs play for the love of the game. “[Players] cannot be compensated
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in cash. They can receive prizes in a limited fashion, maybe a pro shop credit or a credit for the facility. These players usually have a day job, but maintain a decent golf game,” Rainbow says. These are the type of golfers you’d expect to encounter for a corporate golf outing or philanthropic tournament.
Outings are for more casual business, social functions, charitable fundraisers or some combination of the three. “Sometimes it’s a competitive event, but that’s not the primary focus. It’s more of a business event with friendly competition,” Rainbow explains.
Golf outings are great for networking or team building because they’re easy to personalize. “Outings are more casual and you can kind of make up your own rules,” says Todd Hajduk, PGA general manager at TPC Deere Run in Silvis, Illinois. “You might sell ‘mulligans’ [doovers], so many for $20, or have contests [competing for] Closest to the Pin, Longest Drive or Hole in One. That’s really up to the group that is holding the event.”
The planner is the point of contact between the client and the golf course. You can also expect to serve one of two roles, depending on the scope of your involvement: as either the direct contact for the entire event, or as the
client’s partner to coordinate teams, registrations, meals and other needs.
Another responsibility is forming pairs. “For an outing, the guest will tell us whom they want to put together. They want it to be a good experience, so they pair up people who work together or know each other, and they’ll give us that list of names,” Hajduk explains.
GETTING STARTED
Speak with stakeholders to identify the purpose of the event, which will then drive every decision made along the way. Next, develop a budget. The two work hand in hand. How much do you want to spend per golfer to give each the experience they expect? Are you limited to $100 per player just for golf or is $500 per player (which might include golfing, lunch and possibly a postouting dinner) more reasonable?
Rainbow offers an example: “Some events have success finding the least expensive course they can. It might not be the nicest facility, but there are minimal costs. Others might want an elevated facility to draw a higher-end clientele who will donate more to the charity, etc.”
Ask the golfers in the group to suggest venues if you need a starting point. “Choose a spot that offers what the
group is looking for,” says Casey Powers, director of golf at Boyne Golf. “Do you just want a nice course, or a place like us that has food, lodging, ziplining and the largest indoor waterpark? If the group is looking to do more than golf, we can certainly entertain the nongolfers, too.”
From a financial perspective, sponsorships are a great way to offset event costs and provide businesses with an effective way to market themselves. The planner (or client) is responsible for securing this financial support. There are countless ways to encourage businesses to sign on as sponsors. Consider tiered levels of sponsorship,
Don’t try to pull it off on your own. This is what we do — use your resources.
— CASEY POWERS, BOYNE GOLF
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packages for different aspects of the event (as a lunch or beverage cart sponsor, for example) or fun offerings like hole sponsors. Offer ways for sponsors to promote themselves throughout the event — banners and signage around the course, or advertisements in the event program and other marketing collateral are among the most common.
Get creative. Invite hole sponsors to be on the course with signage, samples, giveaways or other swag. Hajduk suggests mentioning sponsors during the welcome, prior to the shotgun start, during the closing program and perhaps some shoutouts throughout the day.
OTHER EVENT LOGISTICS
Golf is extremely on trend and the pros strongly recommend booking courses early. “If you’re looking to get onto tee sheets right now, chances are pretty slim,” says Powers. “We’re working on tee sheets for 2026. Golf is very popular right now — it’s really grown postCOVID. Get out ahead of it as much as you can and book early. And the earlier you book, the better your rate.” There’s a big demand for full-day outings as well, so reserve dates for those events as soon as possible.
The role of the golf course and its staff is to host the event and execute the agreed-upon logistics. For fullday events, the planner (and client) develops and approves the menus for all meals; the venue typically handles the catering. Regardless, golf course staff are always available to answer questions or guide you through the many steps of the planning process.
As a novice planner, ask to shadow an experienced planner to learn what it takes to execute a golf outing or tournament if you can. Educate yourself — read up on the game so you have a basic understanding of its rules and how it’s played.
Planners also need to be cautious of legalities. “Be aware you’re going to have a contract to sign. The golf course will want a guarantee on the number of players you’re going to have, so be
aware of the cancellation or reduction policy. No one wants to be on the hook for so many golfers, or so much food and beverage because no one showed up,” Rainbow continues. “Have a solid plan in place for fulfilling the number of golfers you expect.”
When the date is set, start promoting.
“Save the date” email blasts or social media posts are helpful reminders if the event is several weeks or months away. “Use the maximum window of time to get the most people signed up,” according to Rainbow.
He adds that menus are usually finalized 15 to 30 days prior, as is the final list of golfers. “One week prior, get your detailed list of names. The course will help you set up the scramble or whatever kind of tournament format you’re using. The course will want to set that up, get the names on golf carts and have staff available,” he explains.
On the day itself, a meal is typically served as the players arrive.
When the groups are assembled, a point person (either you as the event planner or a representative from your client) will welcome the group and, with the
shotgun start, the players will head out to the course.
More golf courses are investing in software that can calculate scores in real time. “Some of the smaller courses may not have this, but the big courses have great tournament software and someone who does the major groups,” says Powers. “We have great golf software — we can put the players’ information in and do live scoring. It might be a casual event, but we do everything first class.”
WRAPPING UP THE DAY
When the game is over, all players have come in and the scores have been tallied, the day ends with an official wrap.
Hajduk says, “If it’s a casual outing, there’s usually food and a program afterward to thank everyone for coming, recognize the sponsor, say ‘we raised X amount of dollars for X charity’ and announce the winners of any contests — the Longest Drive and maybe who came in last place for fun.”
“With a formal tournament, the players already know what they’re up against. It’s a competition. There may be a lot of players so there could be a playoff to break a tie, which happens all the time, if they played well. The mentality of the
event dictates the experience at the end,” he continues.
It’s easy for a new planner to feel overwhelmed with the many event details. Don’t be afraid to ask for help at any point in the process. By not asking the question, you have a higher risk of something being missed or done incorrectly. The golf course usually has dedicated sales and food and beverage staff to help, and are often on site at the event to ensure everything goes smoothly. “Don’t try to pull it off on your own,” Powers says. “This is what we do — use your resources.”
Indeed, trust the professionals who know the game and how to execute a successful golf event.
“In my humble opinion, there are professionals at every golf course. If you’re not familiar with the sport or the event, ask for help,” Hajduk says. “Lean on the expertise of the golf professionals. That’s our job.”
Sara Karnish is a freelance writer with bylines in over 50 consumer, trade and custom publications, primarily covering small business, meeting and event planning, and lifestyle topics.
After a busy conference, no one wants to go back to their room for off-brand shooters and stale nuts. But with more than a half a dozen on-property bars and lounges, your guests can find the perfect place for a happy hour. An after-work drink that you actually want to drink? That’s beyond conventional.
THE BOXED LUNCH
Meeting food is … well, meeting food. Under-seasoned and underwhelming. But not at Kalahari. Start your event meal with mouthwatering appetizers, like our Nashville Hot Texas Quail with pickled slaw, green tomato, orange blossom honey, and buttercrust bread. Our passion for food is beyond conventional.
Popularity of Smaller Destinations and Gatherings Grows
Tier 2 cities are emerging as the smart choice for small to mid-size groups and planners who want to maximize value without compromising quality.
By Maura Keller
While all-inclusive, large-scale meetings and events held in Tier 1 metropolises provide a variety of venues and attendee experiences, more and more planners are setting their sights on smaller cities. Companies and attendees value these Tier 2 gems for their more accessible, budgetconscious and intimate offerings — all of which have an appeal all their own.
Shaun Ballard, convention sales manager at Visit Bloomington, says that, while event planners are looking to locate meetings and events in both Tier 1 urban areas and Tier 2 cities, many are increasingly choosing Tier 2 due to lower costs, easier logistics and a more personalized experience.
“Cities like Bloomington, Indiana, offer high-quality venues with a small-town feel, ideal for more intimate, impactful gatherings,” Ballard says. Walkability, affordability and accessibility are key drivers for selecting conference and corporate meeting locations. What’s more, destinations need scalable audiovisual equipment, adaptable
space layouts, clear security protocols, and access to local vendors and entertainment — all of which are ample in Tier 2 locations.
Bobbi Dickerson, the marketing coordinator at Kearney Visitors Bureau, agrees that more planners are looking beyond Tier 1 metro areas and turning to Tier 2 cities for memorable experiences and state-of-the-art venue offerings. Kearney, Nebraska, has become a standout choice in the Midwest thanks to its walkable conference campus, strong hospitality culture and central location, making it a logical and strategic gathering point for regional meetings and events.
“Planners and attendees alike are prioritizing convenience and efficiency, and walkable cities deliver just that. Destinations like Kearney reduce transportation needs, streamline schedules, and create a more relaxed and engaging environment,” Dickerson says.
Kearney’s Younes Campus is a prime example — three conference centers, eight hotels, restaurants, bars, shopping and a spa — all within walking distance. Bonus points: Parking is free. You park once and you’re set, enhancing convenience and the overall experience.
According to Catherine Neville, vice president of communications at Explore St. Louis, today’s event professionals are prioritizing walkable, well-connected destinations that provide a seamless experience for attendees and St. Louis, Missouri, delivers on all fronts. With a downtown district anchored by the America’s Center Convention Complex, an international airport just minutes away and a thriving hospitality scene, St. Louis offers the benefits of a major city without the congestion or cost of a Tier 1 market.
As budgets tighten and event expectations evolve, Tier 2 cities are emerging as the smart choice for planners who want to maximize value without compromising quality. Neville emphasizes that St. Louis, for instance, is poised to deliver exceptional meetings and events with the accessibility, convenience and vibrancy that attendees demand.
“Planners are looking for destinations with unique and memorable experiences beyond the meeting room. St. Louis’ dynamic mix of cultural attractions, award-winning dining and iconic landmarks — many within walking distance of major hotels and venues — creates an immersive environment that keeps attendees engaged,” Neville says.
Of course, today’s tech-savvy groups often request not only flexible meeting rooms and outdoor gathering
spaces, but also high-speed Wi-Fi and tech-equipped venues. “Tier 2 cities like Bloomington still meet these needs, offering venues like the Monroe Convention Center and Indiana Memorial Union Biddle Hotel & Conference Center, which are fully equipped for hybrid and in-person events,” Ballard says.
Specifically, the Biddle Hotel & Conference Center in the Indiana Memorial Union is located on the Indiana University campus, and offers over 50,000 square feet of meeting and event space, including a 400-seat theatre, 18 meetings rooms, and plenty of large-scale and small-scale spaces
that are ideal for mid-size groups requiring more expansive areas as well as smaller gatherings seeking more intimate settings.
The Monroe County Convention Center in Bloomington boasts 24,000 square feet of event space, with private rooms and banquet facilities that can accommodate a wealth of needs for small and mid-sized events.
The team at Destination Toledo, another thriving Tier 2 destination, is also seeing increased interest from meeting planners. In addition to providing more value for lodging and food costs, cities like Toledo are able to
provide extra attention and services to meeting and event planners and their groups that they’re not likely to receive in larger cities.
“Our team at Destination Toledo encourages planners to ‘go where you’re celebrated.’ We make sure that guests know that they are a priority while they’re here, and that our team and partner venues work to go the extra mile to make their event a success,” says Caleigh Heuring, director of marketing and communications at Destination Toledo.
EASE OF GETTING AROUND
The shift toward more manageable, walkable cities is driven by attendee expectations, budget considerations and the desire for a seamless event experience. Neville says that today’s meeting and event planners are prioritizing destinations that minimize transit time, maximize engagement, and provide easy access to dining, entertainment and networking opportunities. Indeed, walkable cities found within the Tier 2 realm create a more immersive experience, keeping attendees connected to the destination and each other.
“St. Louis excels in this area with its walkable downtown, newly enhanced and expanded America’s Center Convention Complex, and an array of
hotels, restaurants and attractions within an easy footprint,” according to Neville. “The city’s MetroLink light rail system connects attendees to the airport and key districts, while pedestrian-friendly developments like Ballpark Village, Union Station and the Gateway Arch grounds create a seamless flow between business and leisure. By combining convenience, affordability and a dynamic urban experience, St. Louis delivers what planners and attendees seek in a walkable meeting destination.”
Reliable local transit or shuttle services also help. “Tier 2 cities accommodate these needs with flexible venue options, trusted vendor networks and an easily navigable downtown,” says Ballard. “Planners want destinations that reduce transportation needs and enhance attendee engagement. Smaller cities offer compact downtowns, modern venues, local dining and lodging all within short walking distances.”
Bloomington, for example, features a pedestrian-friendly downtown, and close proximity to Indiana University and local attractions, all within a short walk from primary meeting venues. “Planners who gravitate toward Tier 2 locales can also prioritize regional drivein destinations to reduce travel costs and carbon footprints,” Ballard says.
Being in a drivable market also opens up more opportunities to experience the city before, during and after an event. As Heuring explains, attendees can extend their stay and try out a restaurant they heard about or arrange to visit one of the many attractions that make the city worth exploring.
“Located right at the crossroads of I-75 and I-80/90, we’re conveniently located for those driving in and an easy drive from Detroit Metropolitan Wayne County Airport for those flying in. Toledo is easy to access for travelers from all over the Midwest and the country,” Heuring says.
VERSATILITY AT ITS BEST
By choosing cities with centralized amenities, event planners hosting smaller events can save on logistics while appealing to clients focused on sustainability and budget-conscious planning. This is particularly important as cost-cutting measures are taking hold of meeting and event budgets across many industries.
The Destination Toledo team has noticed that, at small meetings, many attendees often want to immerse themselves in the local culture as much as they’re able while they’re in town, and are even more likely to explore if they can do that right outside of their event venue or hotel.
“Toledo’s Glass City Center and our most popular hotels for meeting planners are all situated in the heart of downtown. With our city’s commitment to security, beautification and Midwest hospitality, downtown Toledo provides conference guests opportunities to enjoy some of the most popular attractions, dining and nightlife without a vehicle,” Heuring says.
Attendees can also experience the city’s public art, live jazz, cocktails and a plethora of dining options, all within a short walk of their conference.
A city like Toledo may be smaller than others, but it still has the large meeting spaces and lodging needs that most small to mid-size groups need and expect, while also adding quality local services and event support.
“Meeting planners can take advantage of our freshly reimagined convention center, the Glass City Center, and attached hotel, but we also have a variety of unique nontraditional venues and vast opportunities for local touches, like the Toledo Zoo & Aquarium, Maumee Bay Lodge & Conference Center and Toledo Museum of Art,” she notes.
“When planners bring their events to Toledo, we have experiences like Toledo Mud Hens baseball games, glassblowing demonstrations and service projects that offer unique opportunities for attendees,” Heuring says.
Destinations like Toledo are often wellequipped to handle events of nearly any size because of their resources, but also a great network of partners that can help execute any planner’s vision.
“Each of our meeting planner venues are accustomed to working with many groups with a variety of needs, and are happy to provide any audiovisual, catering, entertainment or other services that planners may require, all while providing great value for their budget compared to other larger cities,” observes Heuring. “We’re experienced in using our strengths to balance the needs that are typically accommodated in larger destinations.”
Groups are also more frequently looking for versatile spaces that can flex for general sessions, breakouts and social events, all to keep attendees close to accommodations and amenities.
Dickerson says that Kearney delivers in these areas thanks, in part, to the region’s more than 100,000 square feet of flexible meeting space across its conference venues.
“Attendees want easy access to good food, local experiences and comfortable lodging — and Kearney offers it all, with affordability that benefits both planners and attendees,” Dickerson says.
To effectively support smaller events, Tier 2 cities must be nimble and offer scalable solutions — something that meeting and event planners should keep in mind when evaluating destination options. Kearney recognizes this need, and boasts “right-sized” venues that don’t feel overwhelming, attentive event staff and accessible transportation options.
“Planners can count on modern audiovisual capabilities, professional support teams, and added touches like welcome signage, visitor materials and entertainment connections,” Dickerson says. “Plus, Kearney’s reputation as
And [because they’re spending less] overall compared to the costs of larger cities, planners can reinvest in other areas of the event — from better programming to higher-end attendee experiences — while still staying within budget. It’s a win for the environment, the bottom line and the attendee experience.
— BOBBI DICKERSON, KEARNEY VISITORS BUREAU
a safe, welcoming community gives attendees peace of mind and adds to the overall positive experience. Whether you’re hosting 30, 300 or 3,000, Kearney makes sure to treat every event like a top priority, offering personalized attention regardless of size.”
ENVIRONMENTAL IMPACT
Smaller-sized meetings and events equal less impact on the environment.
As Dickerson explains, choosing a centrally located Tier 2 city reduces the need for long-distance flights, which lowers emissions and helps planners align with an organization’s sustainability goals. The walkability of the city also cuts down on local transport needs, further boosting ecofriendly outcomes.
“And [because they’re spending less] overall compared to the costs of larger cities, planners can reinvest in other areas of the event — from better programming to higher-end attendee experiences — while still staying within budget,” Dickerson says. “It’s a win for the environment, the bottom line and the attendee experience.”
And venues are following suit — offering sustainability at every turn. For example, St. Louis’ popular new venue, the America’s Center, features expanded exhibit space, a unique culinary garden and cutting-edge technology. The new Hall 4X features adjustable natural light and a glass-
enclosed lobby, while the culinary garden supplies its kitchens with farmto-event produce, flowers and herbs that enhance menus and lessen the venue’s environmental impact.
“In addition, the culinary garden can be utilized as an event space for cocktail receptions and VIP dinners,” Neville suggests.
Meeting and event planners focusing on small to mid-scale events are capitalizing on this shift toward more regional, accessible destinations, and leveraging the cost savings and sustainability benefits of reduced air travel, while minimizing environmental impact and maximizing budget efficiency.
“With lower travel costs and an increased focus on sustainability, planners can reinvest savings into enhancing attendee experiences, offering more personalized programming, and securing top-tier speakers and entertainment,” Neville says. “By embracing destinations that align with these priorities, planners not only create more responsible, costeffective events, but also position their gatherings as forward-thinking and attendee-friendly.”
Based in Minneapolis, Maura Keller is a seasoned writer, editor and author, with more than 24 years of experience. She has written about business, meetings, event planning and design, marketing and health care for dozens of publications, as well as Fortune 50 companies.
Tuscan Hills
Winery
Work Hard, Play Harder
Explore four of the Midwest’s new and renovated sports complexes; they’re just waiting to be discovered.
By Maura Keller
While many planners set their sights on traditional venues like convention centers and conference hotels for all things meetings and events, others are exploring the region’s new and renovated sports complexes as venues as a more playful option.
UNIVERSITY OF KANSAS IN LAWRENCE, KANSAS
The University of Kansas has big plans to enhance its meeting and event venue offerings via its much-celebrated David Booth Kansas Memorial Stadium and Anderson Family Football Complex.
Called the Gateway District, the project is expected to transform the north entrance of campus to drive student enrollment and economic benefit to the region. The project will develop a new campus gateway, a multiuse space and upgraded football facilities, which will
contribute to the University of Kansas’ ability to recruit and retain students, while simultaneously enticing meeting and event planners.
According to Andrew Eisch, director of football communications at the University of Kansas, the most innovative component of the project is the development of multiuse facilities to be used throughout the year to generate revenue for academic programming.
“In addition to the conference center, and as suggested by the project consultant, the project will potentially include a mix of arts and entertainment, dining, retail, office space, lodging and other uses that support economic development and the university’s academic mission,” Eisch says.
The transformational changes to the Anderson Family Football Complex and David Booth Kansas Memorial Stadium — one of the nation’s oldest football venues — will create a world-class experience for attendees. Currently, the University of Kansas
generates $192 million and 2,600 jobs for Kansas, and the Gateway District will increase those figures in the future.
“Phase 1 includes the recently completed weight room and locker room renovations to Anderson Family Football Complex; a complete new build of the southwest, west and north sides of David Booth Kansas Memorial Stadium; as well as the conference center on the north end,” Eisch continues. “Future phases of the project will then focus on the south and east portions of the stadium, as well as the entertainment, dining, retail and other potential aspects of the Gateway District.”
Kirk Goodman, general manager of the David Booth Kansas Memorial Stadium and the University of Kansas Conference Center, adds that the Gateway District includes the rebuilt Memorial Stadium and conference center, a 55,000-squarefoot multipurpose venue designed to accommodate a variety of gatherings.
“David Booth Kansas Memorial Stadium, in addition to being the permanent
home for Jayhawks football, will serve a year-round purpose and truly be a gathering place for the greater Lawrence community,” Goodman says. “Plans include large-scale concerts, community events, watch parties and many other stadium-level events that will appeal to a wide swath of the local population. Multiple event spaces also exist within the stadium, complementing the other new venues in the complex.”
Heather Blanck, vice chancellor of strategic growth initiatives and real estate, University of Kansas, says the state-of-the-art conference center offers versatile meeting spaces, including a 15,000-square-foot main hall, and is equipped with the latest technology to facilitate conferences, workshops and social gatherings.
“The conference center is also home to the 1921 Field Club, which serves as a premium space on gamedays, but can be used for events and offers a spectacular field-level view of the stadium, videoboard and campus,” she says.
The stadium will be open for the first home University of Kansas football game on August 23, 2025, and the conference center will open in October 2025.
Phase 2 plans for the Gateway District project include an upscale Marriott-
branded hotel adjacent to the stadium and conference center, student housing, dining, retail, podium parking and a 20,000-square-foot outdoor plaza.
“The University of Kansas Conference Center can accommodate groups of five to 2,000 in various configurations and will be attached to the north end of the stadium,” Goodman says. “Parking is available near the stadium and, for larger groups, satellite parking with
shuttles will be utilized. The conference center will be exclusively catered by Oak View Group Hospitality, which manages catering and concessions for all University of Kansas athletics facilities.”
Blanck adds that, within David Booth Kansas Memorial Stadium, nongameday options are also plentiful. The Jayhawk Club, on the main concourse, can comfortably hold up to 300 people, while the Limestone
Club, one level above, offers space for 250 guests. For an outdoor feel, the North Patio is a unique space, with tremendous views of the field and can host as many as 200 attendees.
The entire complex is just a few blocks from downtown Lawrence, which offers a plethora of shopping and dining opportunities for visiting guests. The city offers many hotel options, both near the complex and throughout downtown and adjacent areas.
“The unique aspect of the University of Kansas Conference Center is its access to the stadium, videoboard and field, offering an experience that cannot be replicated at other venues in the area,” Blanck says. “Between the Main Hall, the 1921 Field Club and multiple breakout rooms, nearly any size group can be well-served at the center. The stadium itself offers multiple premium areas, including the Jayhawk Club, Limestone Club, North Patio and various levels of suites, making the entire complex incredibly versatile for any size or structure of group.
“Creative uses of the videoboard, stadium and field will bring event attendees new experiences and create lasting memories, which sets this venue apart as one of the best values and options in the greater Kansas City market,” she concludes.
EMERALD ACRES SPORTS CONNECTION IN MATTOON, ILLINOIS
The Emerald Acres Sports Connection is a facility that features a sports complex, walkable retail, and plenty of room for meetings and events of all sizes. According to Ryan Malone, director of marketing and sales at Emerald Acres, the 150-acre complex is part of a larger community revitalization and development effort, which also encompasses The Shops at Emerald Acres — a mixed-use development featuring retail spaces, dining options and other amenities designed to boost the attendee experience.
“This initiative aims to create a vibrant, walkable environment that complements the sports facilities and
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serves both residents and visitors alike,” Malone says. While Emerald Acres boasts eight basketball courts and 16 volleyball courts, the component of the venue that is most appealing to meeting planners is its expansive mezzanine with views of the courts — the ideal spot for social gatherings, meetings or banquets. Additional indoor features include team rooms, locker rooms, a cafe with food service and catering capabilities, and an arcade.
“These spaces have already hosted a variety of events, such as the Mattoon Chamber of Commerce’s community brunch and the Rural King’s annual sales meeting, as well as private business meetings and training sessions, and we look forward to hosting the Marantha Seeds Gala, a Mattoon Chamber of Commerce dinner and Girls Night Out events,” Malone says.
In the near future, the Emerald Acres complex will undergo an expansion of its outdoor facilities to include
multipurpose turf fields and various baseball and softball diamonds that will provide additional multipurpose space — ideal for event planners looking to take their gatherings outside.
“Once complete, these fields will accommodate large-scale sports tournaments, outdoor festivals and even corporate team-building events,” Malone says. “Emerald Acres is designed for flexibility and scale, making it ideal for everything from formal banquets to expos, conferences and corporate events. The facility is equipped with a full speaker system for presentations or entertainment, and four private rooms are available for breakout sessions, meetings or smaller group activities. We also have an arcade with 47 games, virtual and augmented reality, and a redemption store that is perfect for all ages.”
As Malone further explains, the opencourt layout of the venue’s interior allows for custom configurations, including pipe and drape setups to accommodate up to 130 vendor or exhibitor booths. Additionally, Emerald Acres can arrange banquetstyle seating for over 500 attendees, making it perfect for galas, dinners or training seminars. The on-site kitchen and cafe staff can provide catering options ranging from buffet service to individually packaged meals, depending on event needs.
FARGO PARKS SPORTS CENTER IN FARGO, NORTH DAKOTA
Fargo has become a beacon of sorts for sports aficionados, thanks in part
to its new expansive Fargo Parks Sports Center. Opened in June 2024, the sports center is situated on 123 acres, and offers a preeminent indoor gathering space for sports teams, and corporate and nonprofit groups alike.
“The facility is designed to accommodate over 20,000 local youth and more than 20 community organizations, attracting over 1,000,000 visitors annually and hosting over 60 community events,” says Tori Benders, marketing and communications specialist at the Fargo Park District.
Indeed, the Fargo Parks Sports Center offers a variety of spaces suitable for events of different scales and activities.
Imagine hosting an expansive gathering on the facility’s eight fullsized basketball courts. Or perhaps an event on the venue’s 95,000-square-foot turf field would be the ideal setting for a corporate soiree. The sports center’s three large multiuse rooms on the main level and six smaller multipurpose rooms on the mezzanine level are ideal spots for the smaller to more mediumsized gatherings.
“The Fargo Parks Sports Center’s versatile spaces and state-of-the-art amenities provide planners with the flexibility to host a wide range of events, from sports tournaments to corporate gatherings,” Benders says.
“The availability of on-site concessions, ample parking and proximity to transportation routes further enhances convenience for event attendees.
Additionally, the center’s commitment to community wellness and multipurpose use ensures a welcoming environment for all participants.”
THE WOODMAN’S SPORTS & CONVENTION CENTER IN JANESVILLE, WISCONSIN
One of the newest sports and convention centers to join the Midwest’s sports complex venue offerings is the Woodman’s Sports & Convention Center. Scheduled to open in late September 2025, this versatile 140,000-square-foot facility is designed to accommodate all sorts of events, from conferences and trade shows to sports
tournaments. In addition, the center is conveniently located just five minutes from I-39/90 in south central Wisconsin, ensuring easy access for attendees from Milwaukee, Chicago, Madison and beyond. What’s more, Janesville is located within an hour of Milwaukee Mitchell International Airport and just 90 minutes from Chicago’s O’Hare International Airport.
According to Christine Rebout, executive director of the Janesville Area Convention & Visitors Bureau, the center also boasts the Robert & Delores Kennedy Convention Center — a 25,800-square-foot space that is ideal for trade shows, conventions, expos, banquets and community events.
“It can accommodate over 2,000 people in theater seating, nearly 1,200 seated
at rounds and 110 trade show booths,” she says. The space can be divided into four sections with the use of soundproof partitions, each with its own projector, screen, podium, microphone and other audiovisual capabilities. The space can also be configured for athletic activities, such as basketball, volleyball and pickleball — ideal team-building activities to help attendees work hard and play harder.
The center’s multipurpose arena features 23,000 square feet with a ceiling height of 27 feet, and is ideal for conferences and events, with a theater seating capacity of 1,800, round table seating for 1,000 or 82 vendor booths.
The Woodman’s Center offers an additional small meeting space, which can be divided into two rooms with
the use of soundproof partitions to accommodate approximately 50 people with classroom seating and 75 in theater seating.
“In addition to indoor access to Uptown Janesville, which provides attendees with shopping, dining and recreation opportunities, groups can take advantage of flexible catering, the ability to work with a variety of licensed area caterers, a dedicated registration area and audiovisual capabilities,” Rebout says. “Familiar restaurants and retail stores are within walking distance, providing many choices for visitors. And downtown Janesville, with a variety of uniquely local restaurants and shops, is an easy 2 miles down the street with plenty of free parking.”
While a hotel is being planned within 5 miles of The Woodman’s Center, meeting planners will find 10 hotels with a total of 1,000 rooms now, offering various options for budget and accommodation preferences.
As Rebout further explains, meeting and event planners can leverage the center’s flexible spaces and amenities to host a variety of events, from large-scale conferences to sports tournaments. The proximity to dining, shopping and lodging facilities enhances convenience for attendees. The center’s modern infrastructure, including Wi-Fi access and advanced audiovisual equipment, supports seamless event execution.
“Collaborating with the center’s administrative team and the Janesville Area Convention & Visitors Bureau staff can further ensure that specific needs are met, making full use of the venue’s versatile offerings,” concludes Rebout.
And Janesville itself has proven to be an area of growing interest for meeting planners and attendees alike, thanks in part to the city’s size and location. With a population of 66,100, Janesville is located on the Rock River in scenic south central Wisconsin, and offers ample parks, recreation areas, and a thriving downtown district with plenty of dining and retail opportunities for attendees to enjoy.
Food Safety Summit Anchors in Rosemont
The summit has been staged in many cities over its 20-plus-year run, but Rosemont, Illinois, has been host city since 2019.
By Sara Karnish
Since 1998, the Food Safety Summit Conference & Expo has brought together various stakeholders from the food safety industry. It’s here that researchers, policymakers and experts from around the world gather annually to discuss the most pressing food safety challenges and provide actionable solutions.
“The summit is an enriching and informative event, highlighting the latest advancements, best practices and strategies in the field of food safety,” says Adriene Cooper, the senior events manager at BNP Media, which produces the summit.
“The discussions and collaborations that take place during the summit undoubtedly contribute to the development of effective solutions to ensure a safer food supply,” she says.
The Food Safety Summit took place in Washington, D.C., for many years. In 2002, BNP Media became its new owners. In 2020, BNP purchased Food Safety magazine, whose mission aligned perfectly with the summit’s.
The partnership brought together the leading publication and trade event to strengthen the impact on the global food safety community.
The 2025 summit took place May 12 to 15 at the Donald E. Stephens Convention Center in Rosemont, Illinois. BNP has staged the summit in many different cities in the 20-plus years it’s been at the helm, but Rosemont has been the host city since 2019. The 2026 Food Safety Summit will be held May 11 to 14 at the convention center again.
“We [stayed in Rosemont] for a variety of reasons, including convenient access to air travel, hotels and entertainment; proximity to our key attendee demographic of food and beverage manufacturers; and cost production concerns,” Cooper says.
The Donald E. Stephens Convention Center is a five-minute drive from O’Hare International Airport and 30 minutes from downtown Chicago. Rosemont itself offers premier dining, entertainment and establishments like Parkway Bank Park, so there are plenty of activities to keep attendees busy when they’re not in session or for anyone who wants to extend their stay by a few days to explore.
The summit is a full food and beverage event that includes two networking receptions, breakfasts and breaks throughout the day, with lunch served in the exhibit hall for full conference attendees every day.
A planning team made up of BNP Events colleagues, members of the Food Safety magazine brand team and the Food Safety Summit Educational Advisory Board — food safety industry leaders from food service, retail, manufacturing, distribution, produce, associations, regulatory and academia — typically start planning in June for the next year’s event in May.
“We gather our Educational Advisory Board for an in-person meeting in July each year to discuss the hot topics that need to be addressed and brainstorm ideas for our general sessions, including the keynote, town hall and closing session,” Cooper says. “Sales for the event start right before the summit for the following year.” To strategize content, the planning team has regular in-person and virtual meetings in the months leading up to the event.
“We have a large faculty of more than 80 speakers, so we have many planning sessions throughout the year,” according to Cooper.
PROMOTE, PROMOTE, PROMOTE
The 2025 Food Safety Summit was marketed through a robust email marketing campaign, social media, and BNP Events’ brand articles, e-newsletters, webinars and podcasts. When the 2024 figures were tallied last year, the event drew 3,400 attendees — 1,300 in person and 2,100 virtually — and 125 vendors.
Cooper said the event’s impact is determined by a few factors, however. “Success is measured by the quantity and quality of our key attendee demographic post-event feedback. We conduct a detailed event satisfaction survey for all stakeholders with both formatted questions and open-ended responses,” she explains.
The results? “We received very positive feedback from our attendees,” Cooper says. In fact, a video is available on the Food Safety Summit’s website that includes testimonials from attendees and highlights of the event.
LEARNING AND GROWING
Food and beverage were top of mind in the planning process. “Of course, with an event called the Food Safety Summit, we conduct a thorough preevent food production audit and work to have a diverse offering of food items,” acknowledges Cooper.
It was four days jam-packed with education sessions, interactive workshops and exhibitors offering new
A Closer Look
NAME: The Food Safety Summit Conference & Expo
TYPE OF EVENT: A four-day gathering of food safety industry professionals from around the world, representing food service, retail, manufacturing, distribution, produce, associations, regulatory and academia
LOCATION: Donald E. Stephens Convention Center, Rosemont, Illinois
NUMBER OF ATTENDEES: 3,400 (1,300 in person and 2,100 virtual)
GOAL: To address the most pressing food safety challenges and provide actionable solutions.
STANDOUT EXPERIENCES: Food Safety Summit Gives Back, the Wednesday evening reception, supported Stop Foodborne Illness. The summit matched all donations and was able to donate $6,600 to the organization with the support of event sponsors. The organization’s vision is “A World without Foodborne Illness” and its mission is to be the voice of people affected by foodborne illness.
Success is measured by the quantity and quality of our key attendee demographic post-event feedback.
— ADRIENE COOPER, BNP MEDIA
food safety solutions in an expanded exhibit hall. The week kicked off with five certification courses on Monday. Tuesday’s agenda included five interactive workshops. On Wednesday and Thursday, attendees participated in 20 education sessions, including the keynote presentation and town hall.
The Exhibit Hall was open on Tuesday, Wednesday and Thursday. Cooper explains the Exhibit Hall has set hours when no education sessions are running. “We offer lunch in the exhibit hall, as well as a solutions stage, tech tent and podcast theater, giving attendees additional ways to participate in more education,” she says. All events were held on site in the convention center.
She points to the Wednesday evening reception, Food Safety Summit Gives Back, as a standout moment. “It supports Stop Foodborne Illness and the wonderful work they’ve been doing for the past 30-plus years,” she says. The summit matched all donations from attendees and, with the support of sponsors, was able to donate $6,600 to the organization’s vision of “A World without Foodborne Illness” and mission to be the voice of people affected by foodborne illness.
How the food we eat is grown, prepared, sold and distributed is important.
“Food safety professionals face challenges that include ensuring supply chain traceability, addressing emerging pathogens, managing sustainability practices and navigating regulatory changes, all while balancing cost efficiency and innovation,” Cooper says. “The Food Safety Summit features over 80 experts who address these challenges, while sharing innovative and timely solutions.”
Through case studies, expert panels and interactive discussions on foodborne illness outbreaks, recall management and contamination prevention, attendees left the event better equipped with practical answers to the challenges they face.
The agenda for the 2025 Food Safety Summit included education sessions focused on timely issues in the food safety industry, such as sanitation basics, leveraging artificial intelligence and allergen management, among others.
The summit ensures a safer global food supply for everyone every year, but it starts in Rosemont annually.
STATE SPOTLIGHT
With its picturesque cityscapes to its awe-inspiring landscapes, from the expansive plains of Nebraska to the valleys and rivers of Minnesota, the Midwest offers ample destinations for unique meeting options. Teeming with historic sites, quaint towns and mighty metropolis experiences, the Midwest appeals to many planners because of its unique venues, distinct Midwest charm and natural beauty. And thanks to the cultural offerings throughout cities such as Dubuque, Omaha, St. Cloud and Manhattan, the Midwest truly has something for everyone.
IOWA
Whenit comes to hosting your next meeting or event, Iowa offers a vibrant mix of modern venues, Midwest hospitality and dynamic cities ready to welcome groups of all kinds. Whether you’re planning a small corporate retreat or a major convention, the Hawkeye State has what it takes to impress your attendees.
Des Moines is a key player for meetings and events in Iowa. Known for its thriving downtown, walkable skywalk system and active cultural scene, the city offers first-rate facilities like the Iowa Events Center, which includes the Wells Fargo Arena, and the newly renamed EMC Expo Center (formerly Hy-Vee Hall). This destination is a practical and attractive place to host due to its extensive lodging, transportation and off-site experience options.
In Cedar Rapids, exciting developments are revitalizing the downtown area. Kinseth Hospitality Company and Kingston Hotel Associates, in partnership with the Cedar Rapids Metro Economic Alliance, recently broke ground on the new AC Hotel by Marriott downtown. The hotel will offer 123 guest rooms, 2,300 square feet of meeting space, and amenities for both leisure and business guests. Each room is equipped with state-of-the-art features to cater to the needs of today’s discerning traveler.
As part of the Kingston Yard District, the hotel will be the first hotel development in downtown Cedar Rapids in 46 years since the DoubleTree by Hilton was built in 1979 and is expected to be completed in the summer of 2026.
“The AC Hotel by Marriott will bring a modern, elevated hospitality experience that enhances the vibrancy of the Kingston Yard District and helps shape the future of downtown Cedar Rapids,” says Ben Kinseth, the vice president of development and finance at Kinseth Hospitality Companies.
Whether planning a small business meeting or a larger conference, the venue will provide a versatile setting with modern technology and services to ensure every event is a success. Guests can unwind and socialize at the expansive AC Bar, which offers a relaxed atmosphere and stunning views of Kingston Yard. The bar is the perfect spot to enjoy a drink
while taking in the scenic surroundings of Cedar Rapids. Adjacent to the hotel are the popular Big Grove Brewery, Pickle Palace and Aroma Pizza, offering visitors convenient options for dining and entertainment.
Further staking its claim in Iowa, Kinseth Hospitality Companies is converting the Radisson Coralville-Iowa City hotel (known for its thriving community and proximity to the University of Iowa) into a Holiday Inn by IHG following a comprehensive multimillion dollar renovation designed to enhance the guest experience. The transformation includes
modernized guest rooms, updated conference spaces and the debut of the Kinnick Event Center, featuring 6,500 square feet of renovated space for meetings, conferences and events.
The hotel offers stylish and comfortable guest rooms, which have been updated with contemporary furnishings, new flooring, and walk-in showers for a more accessible and luxurious experience.
Located adjacent to the well-known Twelve01 Kitchen & Tap restaurant, the hotel is ready
to provide an elevated level of comfort and convenience for both business and leisure travelers, and meeting and event planners.
Bruce Kinseth, the executive vice president of Kinseth Hospitality Companies, says, “The renovations reflect the needs and expectations of today’s travelers.
“With our enhanced guest rooms, state-ofthe-art meeting facilities and newly named Kinnick Event Center, we are confident that our hotel will continue to be a top choice for guests visiting the area,” he concludes.
KANSAS
If you’re searching for a destination that combines hospitality, accessibility, affordability and unexpected charm, look no further. From cities with bustling downtowns to scenic small towns steeped in history and culture, Kansas offers a diverse range of venues and experiences for both planners and attendees. Whether you’re organizing a corporate retreat, national conference or sports tournament, the Sunflower State delivers big results with a welcoming, down-to-earth appeal.
Kansas City offers an exciting mix of modern meeting spaces, urban flavor and cultural diversity. It’s home to popular attractions like the Kansas Speedway and Legends Outlets, making it an ideal place to mix business with leisure. Planners love the convenience of the Village West area, where hotels, shopping, restaurants and venues are all within walking distance. The city’s proximity to Kansas City International Airport makes it easily accessible for out-of-state attendees.
As Kansas’ largest city, Wichita is a thriving hub for meetings and conventions with big-city amenities, but a small-town feel. The downtown is anchored by the Century II Performing Arts & Convention Center, and a walkable corridor of hotels, restaurants and entertainment.
The newly renovated and renamed (as of the 2025 season) Equity Bank Park, formerly the Riverfront Stadium, and the vibrant Old Town District offer unique destinations for receptions and team-building experiences. The Hotel at Old Town, for example, is a historic warehouse turned into a boutique hotel, and pairs the functionality of a conference hotel with unlimited options for nightlife, shopping and entertainment. Wichita’s central location and extensive air service at Wichita Dwight D. Eisenhower National Airport make it a convenient choice for regional and national events alike.
Topeka, the state capital, has invested significantly in revitalizing its downtown and expanding its event offerings. The state-of-the-art, newly renamed Stormont Vail Events Center (formerly the Kansas Expocentre) features five buildings, including a newly renovated 10,000-seat arena; a newly renovated exhibit hall with over 78,000 square feet of open space; a livestock facility with a show arena, exercise arena and stalls; and two community buildings used for numerous small and medium-sized functions. And that’s
just one venue! Topeka’s blend of rich history, civic pride and cultural attractions — including the Kansas State Capitol — offers attendees plenty to explore during downtime.
Lawrence stands out as a city full of culture, creativity and community. Just 30 minutes from both Topeka and Kansas City, this lively college town offers a mix of academic prestige, artful venues and energetic vibes.
The University of Kansas campus provides impressive facilities, while downtown Lawrence adds a local flair with galleries, breweries, live music venues and historic spaces. Planners appreciate the eclectic backdrop for meetings and events that are both productive and inspiring.
For those seeking a more relaxed pace without sacrificing amenities, Salina and Hays
offer ideal settings. In Salina, Tony’s Pizza Events Center can host up to 7,500 people, and downtown revitalization efforts have brought new energy to the area’s restaurants, galleries and public spaces.
Hays, home to Fort Hays State University, offers event space at the Fort Hays Ballroom and vibrant cultural attractions such as the Sternberg Museum of Natural History.
Meeting in Kansas means lower costs without compromising quality. The state’s central U.S. location reduces travel time and expenses, while its mix of traditional hospitality and modern innovation ensures a welcoming and efficient experience. Venues range from sleek conference centers and full-service hotels to one-of-a-kind historical sites and charming local gems.
From the rolling Flint Hills to the bright lights of downtown Wichita, Kansas has a place for every meeting and event, and a community ready to help it succeed. When you choose Kansas, you’re not just booking a venue — you’re tapping into a network of passionate
MINNESOTA
With its dynamic cities, scenic lakes and welcoming Midwest hospitality, Minnesota offers the perfect backdrop for meetings and events. It doesn’t matter if you’re hosting a corporate retreat, a large exposition or a more intimate gathering, cities throughout the Land of 10,000 Lakes offer diverse venues, easy accessibility and unique experiences that delight attendees year-round.
Minneapolis, the state’s largest city, is a hub for business and culture. The Minneapolis Convention Center features 475,000 square feet of exhibit space, 87 meeting rooms and a 3,400-seat auditorium, making it ideal for large-scale events. Located in the heart of downtown, it’s surrounded by hotels, restaurants and entertainment options — all connected by the city’s climate-controlled skyway system. Nearby, The Depot Minneapolis, a historic venue with restored train station architecture, offers elegant event spaces, on-site lodging through Renaissance and Residence Inn hotels, and proximity to the Mississippi riverfront.
Just across the river in St. Paul, the InterContinental Saint Paul Riverfront provides sweeping views of the Mississippi and more than 43,000 square feet of flexible meeting space. The nearby Union Depot — one of America’s great rail stations from the early 20th century — is a restored historic venue perfect for galas, trade shows and corporate gatherings, offering character and cutting-edge audiovisual capabilities.
Further north, Duluth offers a refreshing change of pace on the shores of Lake Superior. The Duluth Entertainment Convention Center boasts over 250,000 square feet of meeting, exhibit and event space with scenic waterfront views, and direct access to Canal Park’s shops and restaurants. It’s a favorite for planners seeking a destination with both natural beauty and full-service amenities.
In Rochester, you’ll find the Mayo Civic Center with over 200,000 square feet of flexible space, including a grand ballroom, state-of-the-art meeting rooms, and easy access to hotels and local dining in a walkable downtown. Even smaller cities like Brainerd, Mankato and St. Cloud offer excellent venues for retreats and regional meetings. Resorts like Cragun’s Resort on Gull Lake or the St. Cloud River’s Edge Convention Center combine modern amenities with scenic settings, making it easy to mix business with relaxation.
DISCOVER A NEW FRONTIER FOR YOUR NEXT EVENT IN GREATER ST CLOUD. OUR VIBRANT AREA OFFERS A UNIQUE BLEND OF URBAN ENERGY AND NATURAL BEAUTY, MAKING IT THE PERFECT BACKDROP FOR A MEMORABLE EXPERIENCE!
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NEBRASKA
Whenit comes to hosting successful meetings and events, Nebraska delivers a compelling blend of hospitality, accessibility and diverse destinations that cater to planners and attendees. From the urban energy of Omaha and Lincoln to the scenic charm of smaller cities like Kearney, Grand Island and Scottsbluff, the state invites you to gather in the heart of America with modern amenities and Midwestern warmth.
Nebraska’s largest city, Omaha, offers everything planners could want in a meeting destination and more — world-class venues, top-notch hotels and vibrant cultural attractions. And one of its premier event venues, CHI Health Center Omaha, located downtown, is getting a glow-up.
The planned expansion will add 90,000 square feet to the convention center, which already boasts 346,000 square feet of flexible meeting and exhibit space, including a 194,300-square-foot exhibition hall and a 31,000-square-foot grand ballroom. The expansion will also include 25 additional meeting rooms, significantly boosting Omaha’s ability to host high-profile events.
A two-level addition will feature expansive glass walls and modern design elements that showcase stunning views of the Missouri River. The $200 million project will take about two and a half years to complete, with the grand opening set for the summer of 2027.
The center is connected via skywalk to the sleek Hilton Omaha and is just steps away from the city’s Old Market entertainment district, filled with local restaurants, shops and nightlife. This expansion is seen as crucial for the city’s growth as a destination for meetings, conventions and events of all kinds.
Just an hour from Omaha, Lincoln provides a balance of professionalism and personality. Anchored by the University of Nebraska and a revitalized downtown, the city blends academic innovation with community pride. The Lincoln Marriott Cornhusker Hotel offers more than 46,000 square feet of meeting space, including a grand ballroom, and 300 guest rooms, making it perfect for large groups or conferences.
Nearby, the Pinnacle Bank Arena is another showstopping venue for large-scale events, while the Lincoln Station Great Hall offers historic elegance for receptions, banquets and other ceremonies. After the meetings wrap, attendees can enjoy local brews in the Historic Haymarket District or a show at the Lied Center for Performing Arts.
Located in the center of the state, Kearney is truly where the Midwest meets. The Younes Conference Center North and South facilities are standout venues offering more than 75,000 combined square feet of event space, complete with on-site hotels, restaurants and plenty of parking. Known for its ease and convenience, this Midwestern gem is ideal for statewide gatherings, corporate meetings and trade shows.
Grand Island is another excellent choice for planners looking for accessible, full-service venues in a friendly community setting. The Heartland Events Center offers over 30,000 square feet of event space and is part of the 220-acre Fonner Park Complex, which also includes the expansive Pinnacle Bank Expo Center, the Aurora Cooperative Pavilion and a variety of additional spaces. Whether you’re hosting a large-scale trade show, a multi-day corporate event or an intimate board meeting, these facilities can be arranged to ideally suit your program, event needs and attendee comfort.
For a more relaxed and scenic backdrop, western Nebraska offers a breath of fresh air. Scottsbluff, nestled near the historic Oregon Trail, is perfect for retreats and smaller conferences that crave natural beauty and space to connect. And, while in town, groups can enjoy team-building hikes at Scotts Bluff National Monument or explore the Legacy of the Plains Museum for a mix of business and pleasure.
Event planners consistently find value in Nebraska’s affordability, central location and community-driven service. With minimal traffic, hassle-free venues and sincere hospitality, Nebraska lets you focus on what matters, which is connecting with your attendees and creating a lasting impact. The state delivers more than just space — it delivers an experience that’s warm, efficient and authentically Midwestern.
Ready to plan your next meeting or event? Discover Nebraska — where great meetings are just the beginning.
BASEBALL IS A WAY OF LIFE IN LINCOLN, NEBRASKA
Youth sports continue to grow. Now open in the shadow of downtown Lincoln, the Sandhills Global Youth Complex is a game-changer for baseball, softball and more.
COLUMBUS AREA CONVENTION & VISITORS BUREAU
L E T C O L U M B U S N E H O S T
Y O U R N E X T M E E T I N G
SOUTH DAKOTA
Whenit comes to stunning scenery, rich history and top-tier hospitality, South Dakota offers meeting and event planners an unexpected win. With unique venues and welcoming cities, this Great Plains state sets the stage for unforgettable gatherings — whether you’re planning an executive retreat, annual conference or incentive trip. Cities like Rapid City and Deadwood offer a surprising mix of modern amenities and captivating Old West charm.
As the gateway to the Black Hills, Rapid City offers planners a dynamic setting with convenient access to iconic landmarks like Badlands National Park. At the heart of it all is the Hotel Alex Johnson, a historic property built in 1927 that beautifully blends classic architecture with handcrafted Native American art, paying tribute to the region’s Lakota and Sioux cultures.
Locals and visitors alike describe the hotel as historically hip thanks to its rooftop bar with sweeping city views, its cozy Irish pub, its relaxing salon and spa, and its delightful on-site shopping at Chubby Chipmunk Chocolates and Alex Johnson Mercantile. The hotel features five versatile meeting and banquet spaces that can accommodate groups from 20 to 200 attendees in a warm, elegant setting. With an enthusiastic and attentive staff ready to help plan and execute every detail, Hotel Alex Johnson makes meetings easy and enjoyable. The vibrant Main Street Square is just a block away and Mount Rushmore National Memorial is a short 25-minute drive, adding even more appeal for out-of-town guests.
Just 45 minutes from Rapid City, Deadwood brings the spirit of the Old West to life — and it’s well-equipped for modern meetings. The Deadwood Mountain Grand is a full-service resort and event venue housed in a beautifully restored 1906 brick building. With 98 rooms and 15,000 square feet of flexible meeting space, it’s ideal for corporate events, trade shows and social gatherings. The property also offers a luxury hotel, spa, casino and live entertainment, giving guests everything they need under one roof. Nearby, the Lodge at Deadwood is another favorite for planners, featuring 16,000 square feet of conference and meeting space, along with scenic views and state-of-the-art technology.
This state offers more than space — it offers stories, scenery and service with a smile.
Welcome to Watertown, South Dakota - your next meeting spot! From micro-venues to grand opera houses, our diverse array of spaces ensures that your event finds the perfect setting. Whether you're hosting an intimate brainstorming session, a conference, social gathering, or a performance, Watertown has you covered. With its combination of versatile venues, sports facilities, and outdoor beauty, Watertown is more than just a meeting headquarters - it's a destination that ensures your event is not only successful, but memorable.
The Redlin Pavilion
Prairie Lakes Wellness Center
The Goss Opera House
The Goss Opera House
The Country Road Barn
Joy Ranch
The Watertown Regional Airport (ATY) is redefining regional travel with its brand-new, state-of-the-art terminal. Designed with comfort and convenience in mind, the spacious facility offers travelers a smooth experience from the moment they arrive. With daily SkyWest flights connecting to major hubs in Denver and Minneapolis—and seamless connections through United Airlines and Delta Airlines—reaching destinations around the world is easier than ever. Plus, free parking for both short- and long-term stays makes travel from ATY even more hassle-free.
START BUILDING MOMENTUM FOR MEETING AND EVENT SUCCESS
While international travel is currently fraught with uncertainty, the lull is giving planners an opportunity to explore other destinations closer to home. That’s why the trend of hosting smaller, smarter gatherings in Tier 2 cities throughout the Midwest is growing, and our destinations are stepping into the spotlight with style and serious value. Midwest Meetings will help you stay up to date on these latest trends and on destinations, venues and more to guide your everchanging planning needs.
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Start planning for your next meeting or event in the Fox Cities/Greater Appleton area. With a wide variety of spaces and places, we have the perfect venue to inspire any group to get down to business.
Looking for a modern, state-of-the-art option with room for a crowd? Check out the Fox Cities Exhibition Center— 38,000 square feet of thoughtfully designed space built right into the hillside of Downtown Appleton.
Ask about our incentives starting at $1,000 for events booked and held in the Fox Cities.
