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2020 Media Kit


ADVERTISE WITH US

NCSG MISSION

The National Chimney Sweep Guild inspires innovation, professionalism and community among chimney sweeps and venting professionals through advocacy, industry leading conferences and journalism, covering people, tools, health, standards, and education for a successful business and the safety of the American people.

Advertising Opportunities

Association advertising is one of the most cost-effective ways to market as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession. According to a recent survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members. What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.

S WEEPING

The Journal of Chimney & Venting Technology

• Business, technical and instustry news delivered 11 times each year • Full color pages • Mails to over 1000 chimney companies across the United States, Canada, and Europe • Advertisers get additional exposure through clickable ads in the e-edition of the magazine that can be accessed through a computer, tablet or phone • All e-editions (clickable ads included!) are archived for members at NCSG.org

eNewslink

• Published in 3 editions: Membership News, Government Affairs, and Business Building • All editions are published monthly (12 times a year) • ALL editions have a 33% open rate- nearly double the industry average • eNewslink is archived online for members at NCSG.org

Ready to Advertise? Contact Malisa Minetree (317) 815-4688 or sweepingads@me.com


2020 EDITORIAL CALENDAR J a n u a r y

Lining with Stainless Steel

F E B R U A R Y

Ad Close: November 15

M A Y NCSG Convention Recap

Ad Close: December 15

J U N E

Ad Close: March 15

A U G U S T

Dryer Vent Service Ad Close: June 15

N O V E M B E R

Continuing Education

M A R C H / A P R I L

S E P T E M B E R

Gov. Affairs Ad Close: September 15

Convention Issue Ad Close: January 15

J U L Y Safety

Masonry

Ad Close: April 15

Ad Close: May 15

Gas Service Ad Close: June 15

O C T O B E R

Technology Update Ad Close: August 15

D E C E M B E R Progress Issue* Ad Close: October 15

*Mails to 6,000 companies


2020 AD RATES Advertisement Sizes and Rates for January 2020 - December 2020 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.) FREQUENCY

1-2 x rate

3-5 x rate

6-8 x rate

9-10 x rate

11x rate

FULL PAGE – 8.625”w x 11.125”h Full Color Black

1118/1313

1060/1246

1027/1207

993/1168

970/1141

763/897

724/853

702/825

679/799

664/781

1225/1431

1198/1400

INSIDE FRONT COVER – 8.625”w x 11.125”h – 4 COLOR ONLY Full Color Only

1377/1610

Full Color Only

1216/1431

Full Color Only

1317/1551

Full Color

920/1083

863/1028

847/996

818/963

800/941

714/821

679/781

658/756

634/721

622/715

1308/1530

1267/1422

INSIDE BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1157/1359

1121/1316

1084/1273

1059/1244

1172/1381

1147/1349

BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1250/1473

1211/1427

2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h) Black

1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h) Full Color

724/852

709/810

666/784

645/758

630/741

Black

422/496

400/471

388/457

376/443

366/431

Full Color

557/656

530/618

514/604

496/584

485/571

Black

311/372

299/352

290/341

280/331

275/322

1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”)

1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h) Full Color

499/586

473/556

458/539

443/522

434/510

Black

263/309

249/294

241/284

234/275

228/269


AD SPECIFICATIONS Magazine Trim Size- 8.375”w x 10.875”h* Full Page

(Including back cover, back inside cover, and inside front cover) 8.625” w x 11.125” h

1/2 PAGE

VERTICAL (3.5” w x 10” h) or HORIZONTAL (7.35”w x 4.875” h)

2/3 PAGE

VERTICAL (4.5” w x 10” h) or HORIZONTAL (7.35” w x 4.5” h)

1/3 PAGE

VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5” w x 3.25” h) SQUARE (5” w x 5” w)

1/6 PAGE

VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25” w x 2.25” h)

* All images that go to trim should bleed/extend .125” past trim Any type including folio lines should be .25” inside of trim


eNEWSLINK eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes. eNewslink is published in three separate editions: Membership News, Government Affairs, and Business-Building. Membership News Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits. Government Affairs Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates are featured monthly. Business-Building Provides members with links to free business seminars included with their membership and timely news articles that promote and strengthen small businesses success. Advertise in One, Two or All Three! $150 NCSG members/$200 standard 1. Right Sidebar: Two available each issue. 206 x 206 pixels 2. Horizontal Banner: Two available each issue. 380 x 60 pixels 3. Product Spotlight: Four available each issue. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff.

January 2019 In this month's issue: Don't Miss Early Bird Registration on #NCSG2019 Register for a FREE Webinar exclusive for NCSG Members New Members

Right Sidebar 206 x 206

Register before prices go up! Get your registration in before February 15 for the best prices on convention registration! You won't want to miss our opening night celebration on the Spirit of Norfolk, our opening keynote Eric Chester or any of the other opportunities for education and fun at the 2019 NCSG National Convention in Norfolk, VA. www.ncsgconvention.org/register

Banner 380 x 60 Don't Miss Out! Free NCSG Member Webinar: "Want to Sell and Retain More Clients in 2019?" Presented by Market Hardware Buckle your seatbelts because 2019 will be unlike any other... And the most successful chimney care professionals are updating their marketing plan to make the most of the New Year. Google has become more competitive AND more complicated than ever and that is forcing everyone to think

Product Spotlight

These ads DO NOT ROTATE with other ads.

ALL editions have a 33 percent Open Rate —  nearly double the industry average


Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement. Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content. Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used. Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National

Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping. Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multiissue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages. Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection. Insertion Order No advertisement will be accepted without signed insertion order. (Revised January 2011)


COMPANY/AGENCY

2020 Insertion Order Form

S WEEPING

Advertiser’s Representative

Issue

Billing Address

Ad Size

January

City, State ZIP Phone Email Are you an NCSG Member? Yes! Discounts apply. No, please send info.

DISPLAY AD INDEX

Please note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company Name Phone Web OR Email Address

The Journal of Chimney & Venting Technology

B/W or 4/c

Cost Per Issue

$

February

$

March/April

$

May

$

June

$

July

$

August

$

September

$

October

$

November

$

December

$

INSERTION AUTHORIZATION

I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal. Advertiser Signature __________________________________________________ Date Accepted by NCSG __________________________________________________ Date

PAYMENT METHOD

Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card. Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG’s Associatin Manager, will call prior to artwork deadline for payment information.

eNewslink Issue Jan.

Bus. Gov.

Mem

Banner, Right Sidebar or Product Spotlight

Total Cost for Month

$

Feb.

$

March

$

April

$

May

$

June

$

July

$

Aug.

$

Sept.

$

Oct.

$

Nov.

$

Dec.

$

Contact Malisa Minetree at (317) 815-4688 for a custom quote.

Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.

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2020 Sweeping Magazine Media Kit  

2020 Sweeping Magazine Media Kit  

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