THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY
TABLE OF CONTENTS
12
Training the Next Generation With Virtual Reality
Why virtual reality is becoming the chimney industry's most powerful new training tool.
6
NCSG Seeks New Education Director
As Bob Ferrari moves on, NCSG is looking for a new education director to fill the void.
7
Register Now for Chimney Expo
Insight into this year's Chimney Expo, including major updates and the agenda.
16
Fighting To Be Found
When Google erased Next Level Chimney's online presence in March, they had to get creative to find a resolution.
19
The Value of Certification
After nearly 30 years, certification still made a difference for Damon Reed.
20
Changing With the Times
How Lords Chimney uses AI to enhance customer experience and operations.
23
Removing Pumice Flue Tile
Tips from a pro on this challenging task.
26
New England and New York Continue to Disincentivize Fossil Fuels
Key policies driving this transition and early impacts on small businesses.
30
How To Use NCSG Logos the Right Way
It’s important to know how to use NCSG's trademarked logos correctly.
32
Use AI Tools To Grow Your Business
Real-world AI-use examples you can try for your chimney sweep business today.
39
Call for Speakers
Speaker proposals for the 2026 NCSG Convention in Kansas City are due August 22.
Darwin Award
Have you ever seen some interesting things on the job?
Submit a photo with your name and location to marketing@ncsg.org.
Classified Ads
Free Classified Ads for NCSG Members
National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, email marketing@ncsg.org.
Policy ACTION CENTER
Let us know what’s going on!
Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!
SWEEPI NG
Staff
Kailah Schmitz, CAE, Executive Director director@ncsg.org
Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org
Bob Ferrari, Director of Education education@ncsg.org
Sydney Kaizer, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org
Brittney Burton, Membership and Events Coordinator bburton@ncsg.org
Libby Almendarez, Membership and Certifications Coordinator office@ncsg.org
DISCLAIMER
The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.
ADVERTISING
To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.
NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.
PHOTOGRAPHY
Stock images by iStock, Adobe.
ARTICLE SUBMISSION
NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.
In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release.
© 2025 National Chimney Sweep Guild
LETTER FROM THE PRESIDENT
II hope you all are enjoying your summer with trips planned to vacationland and wherever your travels take you this month. Our message for this month's Sweeping magazine is generational thinking in our trade.
It just so happens that our most recent convention covered this topic in detail, from our opening keynote speaker Phil Gwoke to the very last session of the week, our past presidents panel.
Here is a little information from Mr. Gwoke’s webpage in case you weren't there to hear him in person: Phil is a firm believer that with the proper motivation, training, and support system, members of any generation can become capable of remarkable accomplishments. I recommend that you check out some of his videos online.
The past presidents we heard from on the final panel discussion conveyed that they were all still willing to assist any National Chimney Sweep Guild (NCSG) member with advice and that they are all just a single phone call away.
While generational differences can sometimes create friction in any company, the best chimney sweep business will use the strengths of both old and new approaches. The wisdom of an experienced sweep, combined with the innovative thinking of younger professionals, ensures a balanced business that honors tradition while adapting to new tools/procedures. Sometimes it’s a newer technician's suggestion to add a service that the business owner may have never considered.
The NCSG offers a virtual mentorship program each quarter, and it remains a powerful tool for passing down knowledge and new ideas to our members. We do send out an invitation to these meetings, and all NCSG members are welcome to participate.
Remember, have patience with young technicians and teach rather than criticize. Maybe get to know their slang and have fun with it! ■
By Bill Thornton, President, National Chimney Sweep Guild
On the Cover: (Left to right) Buck Marsters with Fireplace Services Denver Flame, Tanner Shank with Midtown Chimney Sweeps, and Rylan Smith with Southwest Kansas Chimney complete the NCSG training program on residential chimney service roof safety on May 31.
Photo courtesy of Byron Schramm, Midtown Chimney Fireplace Store, Conifer, CO
Watch a recap video of this class!
The NCSG Board of Directors met at headquarters in Ankeny, Iowa in mid-May for our annual strategic planning and quarterly board meeting.
EDUCATION UPDATE
ANCSG Seeks New Education Director
By Kailah Schmitz, CAE, Executive Director, National Chimney Sweep Guild
After two years of pushing the National Chimney Sweep Guild's (NCSG) education programs to new heights, Bob Ferrari is stepping back from his role as director of education to enjoy a slower pace and more time on his mountain bike.
During his time with the NCSG, Bob helped shape the future of chimney education. From launching the virtual reality training program to growing hands-on training opportunities nationwide, his contributions have left a lasting mark on the industry.
Now, the NCSG is looking for a new education director to carry that momentum forward.
This is a full-time, contract position that offers a unique opportunity to lead professional development programs for chimney professionals across the country. The ideal candidate is a subject matter expert in the chimney, hearth, and venting industry, with a passion for coaching others, strong
project management skills, and experience in training or education.
Key responsibilities include:
• Leading NCSG’s overall education strategy
• Managing in-person and online training programs
• Overseeing CEUs, the Manual Library, and volunteer Education Committee
• Representing NCSG at national industry events and on codes and standards committees
This role is remote, with travel required in the United States up to 30 percent of the time. Compensation is competitive and based on experience.
To apply, please submit your cover letter, resume/ CV, and references to Kailah Schmitz at director@ ncsg.org. You may also apply through Indeed by scanning the QR code below. ■
JOB OPENING: NCSG EDUCATION DIRECTOR
To apply, scan the QR code below to submit your application through Indeed, or send your cover letter, resume/CV, and references to NCSG Executive Director Kailah Schmitz.
GET HANDS-ON AT THE 2025 CHIMNEY EXPO
By Sydney Kaizer, Director of Marketing and Communications, National Chimney Sweep Guild
TThe 2025 Chimney Expo is moving to a new location and introducing several major updates designed to make the event more hands-on, more comfortable, and more connected to the work chimney sweeps do every day.
Hosted by the National Chimney Sweep Guild (NCSG), the Expo will take place August 12-14 at the Greater Philadelphia Expo Center in Oaks, PA.
Everything Under One Roof
One of the biggest changes for 2025 is the venue. After several years with outdoor tents, this year’s event will be entirely indoors.
“The new venue allows us to streamline everything, including education sessions, the trade show, and the new demo stage," said Brittney Burton, NCSG membership and events coordinator. “It’ll be easier for attendees to navigate and more comfortable for everyone.”
Unlike traditional classroom sessions, demo presentations are intentionally hands-on and interactive—and yes, promotional. Vendors can sell their products and talk openly about their benefits during their stage time.
Attendees can expect continuing education opportunities, with CEU-eligible sessions on technical skills, business operations, safety, and customer service.
Supplier/Vendor Demo Stage
This year’s biggest addition is the new equipment demo stage located on the trade show floor. It’s a chance for suppliers to move beyond static displays and actually show how their tools, products, or systems work in the field.
“We’ve always focused on hands-on training for this event, but this year we’re taking that a step further,” Brittney said. “This new Expo is about showing, not just telling.”
“We wanted to give suppliers more space to share their tools in action,” Brittney explained. “And for attendees, it’s a chance to ask questions, compare products, and connect with the people who actually build and support the gear they use.”
Attendees can expect everything from tool walkthroughs and system installs to before-and-after case studies. Limited seating will be available, but the format is casual—people are encouraged to gather, move around, and get a closer look.
Registration & Pricing
Pricing is structured to support team attendance:
• NCSG Members: $175/person for the first 4 attendees, $75 for each additional
• Non-Members: $225/person for the first 4 attendees, $100 for each additional
• Trade Show Only: $125 (members), $175 (nonmembers)
Registration is open now at https://na.eventscloud. com/website/85187/
Getting to Philadelphia
The Greater Philadelphia Expo Center is located in Oaks, PA, about 30 minutes from the Philadelphia International Airport (PHL). Discounted hotel rates and travel information are available on the 2025 Chimney Expo website. ■
TUESDAY, AUGUST 12
8:00 AM – 4:00 PM CSR 360°– Day 1
This course goes beyond the basics, diving into key customer service skills, office systems, phone etiquette, handling difficult situations, and strategies for working with different personality types.
1:00 PM – 5:00 PM Attendee and Exhibitor Registration
2:30 PM – 5:30 PM NCSG Certifications Exam
4:30 PM – 5:30 PM Networking Social Event
WEDNESDAY, AUGUST 13
8:00 AM – 5:30 PM Attendee and Exhibitor Registration
8:00 AM – 4:00 PM CSR 360°– Day 2
This course goes beyond the basics, diving into key customer service skills, office systems, phone etiquette, handling difficult situations, and strategies for working with different personality types.
9:00 AM – 10:30 AM Gas 101
Rich Sedgwick, Executive Director, National Fireplace Institute
9:00 AM – 10:30 AM What's Their Superpower? Unlocking the True Potential of Your Team
Kathy Nielsen, Owner, Chicken Lady Speaks/Operations Excellence
10:00 AM – 4:00 PM Trade Show – Day 1
10:45 AM –11:00 AM Demo Stage – SureFire Training Academy
2:30 PM – 2:45 PM Demo Stage – RBG, Inc.
2:45 PM – 3:00 PM Demo Stage – A.W. Perkins
3:00 PM – 3:15 PM Demo Stage – SaverSystems
3:30 PM – 5:00 PM Ventilation and Make-Up Air: What It Is and Why It Matters for Hear th Systems
Brian Barclay, Vice President of Sales – Hearth, KW USA
3:30 PM – 5:00 PM Developing SOPs
TBD
THURSDAY, AUGUST 14
8:30 AM – 1:00 PM Attendee and Exhibitor Registration
8:30 AM – 10:00 AM Systems, Automation, and Virtual Help for Chimney Pros Who Want To Scale Without Burning Out
Luis Vanderhorst, Founder, Outsource My Life
8:30 AM – 10:00 AM Field Readiness: A 3-Factor Practical Skills Class for Technicians
Dennis Dobbs, Owner, CHAR Training
9:30 AM – 2:30 PM Trade Show – Day 2
10:15 AM – 10:30 AM Demo Stage – New England Chimney Supply
10:30 AM – 10:45 AM Demo Stage – Cross Break Sheet Metal
10:45 AM – 11:00 AM Demo Stage – Chimspect
11:00 AM – 12:30 PM NIOSH-Sponsored Respirator Standards
Bob Ferrari, Director of Education, National Chimney Sweep Guild
Model WSA-TDW for air cooled chimney
• The industry standard for keeping out squirrels, birds, leaves, and other debris.
the authentic
Available from leading distributors nationwide.
• Works with single wall, double wall, triple wall, or masonry chimneys.
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11:00 AM – 12:30 PM
Improved Consumer Products, Inc. PO Box B Attleboro Falls, MA 02763 (508)695-7000 Fax: (508) 695-4209 www.chimneycaps.com
Although there have been many attempts to copy it over the last 40+ years, there is only one Weathershield® Always ask for it by name and look for the seal of authenticity on top of the cap.
100% made in USA
Hands-On Techniques for Telling the Story: Better Photos, Better Reports, Better Sales
Kurt Matthews, Owner, Midtown Chimney Sweeps
2:00 PM – 3:30 PM Preventing Moisture Entry Through a Chimney Wash or Crown
Shawn Wright, Business Development Manager, Lindemann Chimney
Russ Dimmitt, Director of Product Development, Lindemann Chimney
2:00 PM – 3:30 PM Selling Inspections Instead of Sweeps
Katie Poole, Owner, The Chimney Guys
Why VR is becoming the chimney industry's most powerful new training tool
Training the Next Generation With VR
By Sydney Kaizer, Director of Marketing and Communications, National Chimney Sweep Guild
The chimney industry has always taken pride in passing knowledge from one generation to the next. But as the workforce changes, so do the ways we teach and learn. Hands-on experience is still essential, but now we have new tools to deliver it faster, safer, and more effectively.
Photo by Jillian Stewart
That’s exactly what the National Chimney Sweep Guild (NCSG) set out to do over a year ago when we partnered with From the Future, a leader in immersive training technology. Since then, we've been steadily building and refining a virtual reality (VR) training platform designed specifically for chimney professionals.
Today, most of the foundational modules are complete, and the results are proving that VR is more than a new way to train. It’s a better way.
The idea to develop a VR program for the chimney industry came from Bob Ferrari, NCSG director of education, who has guided the project from day one. His inspiration came from watching his own grandkids connect and engage through headset-based gaming platforms.
“Though I was uncomfortable in their world, they were at home and enthralled,” Bob said. “They are the new and upcoming workforce. In addition, many new and young job applicants for the trades today are not readers. They respond to experiences and relationships.”
What the Platform Covers
The VR platform’s core offering, Chimney Sweep Inspection Foundations, brings inspection scenarios to life in a way traditional training can’t match. Trainees navigate a full 3D
environment, complete with realistic chimney systems, fireplaces, smoke chambers, and venting setups. They learn to identify defects, perform inspections, and follow industry standards, all within a fully immersive setting.
Modules are designed to be flexible and accessible. Most can be completed in 15-minute segments, making it easy for technicians to train during downtime or between jobs. And because it's digital, the experience is consistent every time, no matter where or when someone logs in. The program is available in both English and Spanish, making it even more accessible for a diverse workforce.
Built for Savings: Smarter Investment, Lower Costs
One of the biggest advantages of the VR platform is the cost. Traditional in-person training often involves travel, hotel stays, meals, and missed work— expenses that add up fast. With VR, those costs are virtually eliminated.
“We business owners count [traditional training] as an investment, but it's only a good investment if the new hire stays with the company and if they retain what was taught," Bob said.
That’s where the immersive nature of VR makes a difference. While classroom learning has
an average retention rate around 40%, studies show that VR can achieve retention rates upwards of 80%.
“There are no distractions— checking phones, looking out windows, or multi-tasking—going on when you are in VR,” Bob said.
The VR program is offered as a subscription, with flexible pricing options to fit different company needs. For NCSG members, the cost is $149 per month per trainee when billed annually, or $169 per month when billed quarterly. That includes access to hours of immersive instruction, with no travel required. All that’s needed is a VR headset (Meta Quest 2 or 3).
When compared to the average cost of sending a tech to a multiday class or conference (often well over $1,000 per person), VR training is a fraction of the price. And because trainees can revisit modules over and over anytime, the value extends long after the first session.
Designed for the Way People Learn Today
Today’s workforce includes more digitally fluent technicians than ever before. These are learners who expect interactive, visual tools and who learn best by doing. VR meets those expectations while delivering the depth of training our industry demands.
"[VR] is another tool in your training belt. It will not replace classroom or hands-on learning, but it will lay a foundation for making those classes more productive."
It also supports repeatable, on-demand learning. A new technician can revisit a module as many times as needed, building confidence before they ever step foot on a customer’s property. For employers, that means fewer callbacks, stronger performance, and a faster path to independence for new hires.
Bob pointed out that other industries, from HVAC to welding to even Formula One racing, have already adopted simulation-based training with great success: “If you look beyond sweeps trying VR for the first time… you’ll realize that this is not a fad."
What’s Next
With the foundational training nearly complete, NCSG and From the Future are already looking ahead. Additional modules will dive into advanced inspection techniques, safety protocols, and potentially even installation procedures.
“Next in VR, I think we will take on gas service and sales, and we would like to see manufacturers put their specific product use training on it,” Bob shared.
Fall protection training is also on the horizon—as soon as the technology catches up.
“We are also waiting for 'virtual hands' that can tie knots to come down to our price range," Bob said. "When they get to trade organization affordability, we will be able to bring a foundation for fall protection in."
Each new scenario is being developed in close collaboration with industry professionals to ensure accuracy, relevance, and practical value.
So, Why Is It Taking So Long?
Building the NCSG VR training program has taken a long time— and for good reason. The initial
launch in January 2024 got things off the ground, but completing the full vision has required patience, iteration, and plenty of learning along the way.
As Bob put it, “If you've ever played a team-building game where one person describes a figure and another, blind, tries to reproduce it—always amazingly inaccurately—it is like that. Computer guys with zero construction experience, let alone chimney knowledge, are trying to reproduce what they see in their minds from my words and photos. And since it is new developmental territory, we were learning and correcting mistakes as we go.”
Looking Forward
Virtual reality isn’t a novelty anymore; it’s a serious, scalable tool for workforce development. By investing in this platform, NCSG is helping chimney and venting professionals meet the demands of a changing industry and prepare the next generation with the tools they need to succeed.
"Most of us who did not grow up with [VR], myself included, are skeptics," Bob acknowledged. "You have to get in a headset to begin to understand the power of this medium. It is another tool in your training belt. It will not replace classroom or hands-on learning, but it will lay a foundation for making those classes more productive."
Training is evolving. With VR, we’re making sure our industry evolves with it. ■
Available VR Training Modules:
Module 1: Inspection Foundation
Train to perform safe, thorough chimney inspections to NCSG standards in a virtual residential setting. Learn VR controls, PPE, hazard assessment, chimney system basics, and complete realistic simulations with guided checklists.
Module 2: Masonry Wood Insert
Learn to inspect and maintain woodburning fireplace inserts to NCSG standards. Navigate VR safely, assess hazards, identify insert types, and complete guided inspections in realistic virtual scenarios.
Module 3: Masonry Wood External
Master the inspection of wood-burning freestanding stoves to NCSG standards. Identify stove types, assess hazards, and perform guided virtual inspections in realistic residential environments.
Module 4: Factory Wood Chimney
Train to inspect factory-built fireplaces and chimney systems with accuracy and safety. Learn hazard assessment, system components, and follow NCSG checklists in immersive VR simulations.
Module 5: Factory Wood External
Learn to inspect freestanding wood stoves with factory-built chimneys. Identify common hazards, follow safety protocols, and conduct detailed VR inspections using NCSG guidelines.
Module 6: Furnace & Water Heater Inspection
Inspect furnaces and hot water heaters connected to masonry chimneys. Identify hazards, assess systems, and follow NCSG standards in hands-on VR simulations for safer, code-compliant inspections.
Module 7: House Pressure
Identify and diagnose common home pressure issues through immersive VR simulations. Learn to assess, document, and communicate findings while following safety protocols and inspection standards.
Inspection Item Breakdown:
The VR training system includes a comprehensive catalog of inspection scenarios, covering damage identification, improper installations, and safety risks.
Structural Issues
Surface cracks, missing mortar, leaning chimneys, spalling bricks
Rust and Corrosion
Rusted liners, caps, flashing, masonry connectors
Improper Installations and Clearances
Incorrect liner paths, missing storm collars, improper flashing
Firebox and Smoke Chamber Issues
Cracked firebox material, excessive soot buildup, smoke shelf debris
Liner and Venting System
Disconnected liners, warping, lack of insulation
Flashing and Water Damage
Efflorescence, peeling masonry, water stains, loose flashing
Hearth and Stove Issues
Improper stove clearance, incorrect hearth pad dimensions
Obstructions and Safety Concerns
Blocked air intakes, improper vent hood installation, combustion risks
Scan to learn more and sign up!
Fighting To Be Found
A sudden Google suspension erased Next Level Chimney’s online presence and launched a fight to be seen and heard.
By Sydney Kaizer, Director of Marketing and Communications, National Chimney Sweep Guild
SShannon and Dan Huck started Next Level Chimneys in October 2020, combining Dan’s 25 years of field experience with Shannon’s background in customer service.
Based in Kirkland, Washington, their business offers full masonry services and wood-burning fireplace work throughout the National Chimney Sweep Guild's (NCSG) Region 6. In just five years, they built a strong local reputation, anchored by more than 350 five-star Google reviews.
“Our Google Business Profile was by far our most important source of new customers,” Shannon said. “While we also rely on Google Ads, word of mouth, and lead generation platforms, most people start their search for a
contractor on Google—I know I do. That’s why we put so much effort into collecting reviews there and building a strong website.”
That strategy worked—until their entire profile vanished without warning.
“We found out our profile was suspended on March 20, 2025,” Shannon said. “The only explanation Google gave was: ‘Content that violates our policies on deceptive content and behavior isn't allowed. Deceptive content intentionally misleads or deceives others.’”
Next Level Chimneys filed an appeal immediately, but didn’t receive a review until April 5. It was denied. So was their followup request. Multiple support tickets led to the same result: generic replies, no specifics, and no path forward.
“We submitted multiple support requests, but every time we received the same generic response: that our profile is suspended, they can’t fix other issues while it’s suspended, and we can’t appeal again,” Shannon said. “We asked to speak with supervisors, but the calls usually ended
with them repeating the same information before hanging up.”
With no visibility in search results, new leads evaporated. The company lost its online presence and its momentum.
“It’s had a devastating impact,” Shannon said. “We used to be the go-to chimney company in our area, backed by over 350 five-star reviews that really established our credibility. Now, that’s all gone. Some days we don’t get a single call, and when we do, they’re from previous customers or word-ofmouth referrals.”
To stay afloat, Shannon and Dan printed flyers and started going door-to-door.
“We’ve even resorted to going door-to-door with flyers, but we don’t want to come across as pushy,” she said. “Most people don’t answer, and we’re not seeing results from the door hangers either. The truth is, people want to find and choose a company on their own, and right now, we’re not even showing up as an option.”
After weeks of getting nowhere, the Hucks decided to protest outside Google’s Kirkland office.
“After being hung up on repeatedly by Google support and feeling completely ignored, my husband said we should protest right in front of their offices— which are only a few minutes from our house,” Shannon said. They brought signs. They stood outside. At first, it felt like no one noticed.
“At first, it felt a little hopeless. It was just the five of us standing out on the sidewalk,” Shannon said. “We got some honks, waves, and encouraging gestures from passersby, but we didn’t feel like we were really making an impact."
But the moment everything changed was when KING 5 News showed up. A crew aired their story that evening. After the crew
Media attention from KING 5 News proved to be the turning point for Next Level Chimney. Shortly after their story aired, Google acknowledged the mistake and reinstated the company’s profile.
left, a Google employee stepped outside to say internal requests to escalate Next Level Chimneys' case had been submitted.
“Six hours later, our story aired on the evening news. That’s when we saw Google’s official response, saying our profile had been ‘mistakenly removed’ and would be reinstated,” Shannon said. “We spent that whole night refreshing our listing, and by the time we woke up the next morning, we were back online.”
Now, Shannon wants other chimney professionals to know they’re not alone.
“We want other businesses to know that we’re not powerless, and it’s okay to speak up,” she said. “Our own issue may be resolved, but there are so many small businesses still going through the same thing. We’ll continue to advocate for them.” ■
Certification Spotlight
The Value of Certification
After nearly 30 years, certification still made a difference.
WWhen Damon Reed saw a classified ad for Ye Olde Chimney Sweepe back in 1997, he was working full-time as a firefighter in Conway, Arkansas. The chimney business, originally established in 1978, seemed like the right fit for his off-duty hours and turned into a career nearly three decades strong.
“I saw Ye Olde Chimney Sweepe for sale in the newspaper classifieds,” Damon recalled. “Said a couple prayers, did some research, and bought the business.”
Nearly three decades later, Damon still owns and operates the company. And in March 2025, he earned his Certified Chimney Journeyman (CCJ) certification through the National Chimney Sweep Guild (NCSG), a move he wishes he’d made sooner.
“I delayed my certifications due to the cost and the commitment to study,” he said. “That's a regret I now have.”
Damon had always valued education and training, but for years, certification wasn’t a high priority. Running a solid business and doing quality work seemed like enough. But in hindsight, he says certification “brings everything up a notch.”
What’s changed? For one, his perspective on learning. “There is so much more education available now than there was 25 years ago," Damon said. "Take advantage of it. When you learn something new, utilize it.”
Damon is just as passionate about the chimney industry’s tight-knit culture. “Embrace the culture of chimney sweeps,” he said. “The brotherhood/ sisterhood in our industry is real.”
He encourages collaboration, even among local competitors. “If all the companies in your area are certified and recommending the same repairs, it's better for everyone.”
And if you ever find yourself in Central Arkansas? “My shop... is open to any sweep that wants to drop by,” Damon said. “Ye Olde Chimney Sweepe is not a perfect company. But, the door is always open.” ■
Based in Conway, AR, Damon Reed has been in the chimney industry for nearly 30 years.
What is the CCJ?
The Certified Chimney Journeyman (CCJ) recognizes advanced chimney professionals with at least three years of prior certification from NCSG, CSIA, and/or NFI. It covers chimney physics, repairs, and business operations.
AAt Lords Chimney, we know that every call and message matters, especially during busy seasons when homeowners need our services the most. Before adopting artificial intelligence (AI), we knew that after-hours calls were going unanswered, but we didn’t realize just how important those missed opportunities were. Once we implemented AI, the difference became clear. The technology allowed us to improve efficiency, enhance customer care, and guarantee we never missed a chance to help. By integrating AI into our phone answering, website chat, and scheduling systems, we’ve been able to improve how we communicate with customers and handle bookings without losing the personal touch that sets us apart from other businesses.
Answering Calls, Day and Night
One of the most noticeable improvements has come from our AI-powered phone system. Prior to implementing the system, we were aware that after-hours calls went unanswered, but we didn’t fully realize how much those missed opportunities were affecting our business. Now, when our office is closed or our team is already on the line, the AI system steps in to handle the overflow. Instead of sending callers to voicemail, the AI provides real-time assistance, ensuring we never miss an opportunity. It doesn’t matter if it’s after hours or we’re just too busy to answer immediately. The AI takes the call, gathers the necessary information, and makes sure
Changing With the Times
How Lords Chimney uses AI to enhance customer experience and operations
By Lee Roff, At-Large Director, National Chimney Sweep Guild
the customer is helped right away. Importantly, the system announces at the beginning of the call that it is AI, ensuring full transparency with the customer.
The AI also doesn’t just take messages, it can book appointments directly into our schedule, making sure that no matter the time, a customer’s needs are met without delay. It checks availability, confirms service details, and inputs appointments into our calendar just like a live staff member would.
Smart Chat on the Website
The same technology is in place on our website. Previously, we struggled to respond to website
Lords Chimney, located in Houston, TX, is embracing AI to streamline certain areas of the business.
chats quickly enough, resulting in missed opportunities. Customers often had to wait longer than expected for a reply, leading to frustration and potential lost business. Now, with the AI-powered chat assistant, we can respond to website visitors in real time, answering their questions and booking appointments directly.
AI makes it easy for customers to schedule inspections, cleanings, or repairs at any time—day or night—without needing to wait for a call back. Homeowners are busy and often want to get something on the books when they think about it, not when we’re available to answer. AI makes that possible, providing them with a seamless experience whenever they’re ready.
This tool has helped us reduce missed leads and speed up the booking process, especially during high-volume periods when every call matters.
Extended Hours and Increased Visibility
Because we now answer calls 24/7, we've been able to extend our hours on Google Maps. This gives us increased visibility after normal business hours, allowing potential customers to find us when they need us most. For a service business, being available when customers are searching for help is crucial, and our AI-powered system plays a key role in making sure we're reachable at all hours, improving our overall visibility and customer reach.
AI That Supports, Not Replaces
While AI plays a key role in helping us stay responsive and efficient, we do not intend for AI to replace real people. Instead, we use the technology to handle routine tasks like answering basic questions, scheduling, and reminders—giving our team more time to focus on what they do best: delivering hands-on, high-quality service.
We’re not looking to replace our staff with machines. AI is a tool that supports our team, not takes their place. It handles the simple stuff, so our people can focus on the complex, personal interactions that are essential to our service.
Interestingly, some of our older customers, who may not be as familiar with the technology, don’t always
realize they’re speaking with a machine, but the AI always announces itself at the beginning of the interaction for transparency.
As the technology evolves, there may be future opportunities to explore AI in more areas. The goal is to ensure that the personal touch remains central to our operations.
Managing AI Like an Employee
One of the most important lessons we've learned is that AI needs active management, just like a real employee. It doesn't just run perfectly on its own—you have to monitor how it's performing, make adjustments, and train it on the specifics of your business.
We routinely check transcripts from calls and chats to ensure the AI is providing accurate, helpful responses. When something doesn’t sound quite right or a customer has a unique need, we update the AI’s responses or logic to better handle similar situations in the future. It's a hands-on process that requires attention and intention.
Just like any team member, AI performs best when it's supported by people who understand the business and care about the customer experience. The better we manage it, the more useful it becomes and the more our customers benefit.
Addressing Common Concerns About AI
We understand that some customers might be hesitant to interact with an AI system, but we ensure that every interaction is clear, friendly, and as human-like as possible. AI allows us to deliver quicker responses and maintain high availability, but it’s never meant to replace the warmth of a personal touch. If a customer prefers speaking with a human, the AI transfers them to the next available team member.
AI is changing the way many service businesses operate, but at Lords Chimney, we use it with care. By focusing on customer communication, appointment booking, and support, we’ve found a way to serve more homeowners, more efficiently, while keeping the heart of the business intact. ■
"AI is a tool that supports our team, not takes their place. It handles the simple stuff, so our people can focus on the complex, personal interactions that are essential to our service."
•
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TECHNICAL INSIGHT
IRemoving Pumice Flue Tile
By Steve Scally, At-Large Director and Treasurer, National Chimney Sweep Guild
I saw a discussion post on Facebook in late April about pumice flue tile removal. If you’ve never dealt with this issue, consider yourself lucky. In my time working for my uncle in Massachusetts, we encountered many of these chimneys, and tile removal was always an issue.
Removing pumice tiles isn’t easy. They crumble and break differently than clay tiles. Pumice tends to fall apart in small pieces, almost like sand, and it takes a while to get them out. Plan for an extra day of work, because it goes slow.
You’ll need multiple tile removal tools. We didn’t have the “Johnny Knocker,” as I call it (the chainsand-balls-on-the-end system).
Back in the day, Pete Luter devised a tile removal tool called the Rokleen system. It had multiple styles. One was a single square offset on a drill. The other was two metal squares welded together and offset; we called it "the Star of David." Then there was a bigger one for larger tiles.
One piece of advice I can give you: get the Star of David and have a welder put tips on all the corners. We’ve found that system works the best. If the tiles are cemented in, then you’ll need to open holes all over the place; these tiles soak in the mortar and won’t let go at all.
Another tool to have (from Golden Flue) is a set of metal rods that connect to a compressor requiring high PSI and high flow rate. We called it the chamber chipper. This system comes in a wooden box and connects ¾" steel pipe sections every four feet, with a pneumatic chisel on the end. This tool saved our butts many times. It’s almost a must if you have cemented-in pumice tiles. The rods are heavy to use, especially as you continue to add length.
Every time we needed to take these out, we added time and money to the cost of the job. It’s not an easy job to do. ■
This photo by Eron Armour (2018) shows the aftermath of pumice flue tile removal—a stubborn, timeconsuming task many chimney sweeps know all too well.
Debbie Wiedwald meet the director
Region 4 Director and Vice President
What makes your company unique?
Blackburns Chimney Services’ goal is to educate and partner with homeowners on fireplace and chimney solutions in a long-term relationship. Our staff listens to what homeowners want for their fireplace/ chimney and provides options to meet their needs. Our company isn’t the best match for homeowners who only want a band-aid type of repair.
Blackburns Chimney team members are well-trained and are always learning. Many of our team members are related to each other and/or friends outside of work. I’m grateful our company is a place where staff members recommend people to join the team. We fully understand that employees have lives outside of work and provide flexibility so staff members can handle family needs during the work week.
How do you envision the chimney industry 50 years from now?
People like to gather, and fireplaces are a natural setting for get-togethers. We have adapted to having televisions installed above a fireplace to promote group seating around the fireplace. There are many people who use fireplaces as an alternative heat source and do not want to be reliant only on electricity for heat. There are many chimneys that will continue to need service in the next 50 years, and fireplaces will be used for ambiance and heat. I believe our industry will continue to adapt and take care of homeowners’ chimney and fireplace service needs.
What's something people usually don't know about you?
I own a car I cannot drive. When my dad moved from Cleveland to Florida, my first husband Steve (founder of Blackburns Chimney) and I bought my dad’s 1957 Red Chevy Bel-Air. The car has a manual transmission—“three on the tree." I cannot drive a manual car. After Steve passed away, the car sat in the shop and was driven on occasion by my brotherin-law. When I met my now husband Mike, we learned that we both have '57 Chevy Bel-Air cars. Mike’s Blue '57 Chevy has an automatic transmission, so now I drive Mike’s car and he drives my car. My kids are also glad that I will not sell the '57 Chevy now that the car is being driven more regularly. ■
Debbie Wiedwald and her husband, Mike, both own 1957 Chevy Bel-Air cars.
New England and New York Continue to Disincentivize Fossil Fuels: Let’s Count the Ways
By Karen L.
Shifting Toward Electrification Through Policy
Across New England and in New York, legislators and regulators are moving quickly to reduce—or outright eliminate— natural gas, propane, and heating-oil use in buildings. The stated goal is lower greenhouse-gas emissions; the result is an accelerated push for all-electric heating, cooling, and cooking. Below is a snapshot of the key policies driving this transition and the early impacts on small business, builders, consumers, and the regional power grid.
Regulatory & Legislative Measures
In May 2023, New York became the first U.S. state to pass legislation banning natural gas and propane heating and cooking systems in most new buildings. This legislation requires drafting a new All-Electric Building Code. The Northeast Hearth, Patio & Barbecue Association (NEHPBA) reviewed the draft plan and issued
comments in opposition. We are waiting on the final language to be disclosed.
Key Provisions:
• Effective Dates: The ban applies to new buildings under seven stories starting January 1, 2026, and taller buildings on January 1, 2029. The legislation does not affect existing buildings; it focuses solely on new construction.
• Scope: The law prohibits gaspowered stoves, furnaces, and propane heating in most new residential constructions.
Additionally, in July 2022, Massachusetts passed An Act Driving Clean Energy and Offshore Wind, launching a pilot program called the 10 Town Fossil Fuel Free Demonstration Program, which bans fossil fuel infrastructure in new construction and major renovations in 10 towns throughout the state.
There have been significant consequences to these actions:
• Higher construction costs
• Elimination of energy choice for consumers
Arpino, Executive Director, Northeast Hearth, Patio & Barbecue Association
• Greater vulnerability during power outages
• A 38% decline in single-family building permits in MA (2024) vs. 3.4% nationwide. (Realtor. com/Boston.com)
Worse, newly implemented building codes such as the Specialized Stretch Code and the Green Building Code make mixedfuel construction nearly impossible, threatening the future of natural gas and propane appliances in both new builds and renovations.
Phase-Out Plans
fuel use in heating systems over the next decade. These plans involve bans on new gas hookups in certain municipalities and a shift towards electrification.
Connecticut and Rhode Island are considering similar measures, focusing on updating building codes to favor electric systems over fossil fuels.
Similarly, several New England states are adopting energy efficiency standards that make it more difficult for natural gas, propane, and heating oil systems to meet compliance requirements. Some states in the region have introduced plans to gradually phase out the use of natural gas and heating oil in residential and commercial buildings. For instance, Massachusetts has launched programs under its Clean Energy and Climate Plan to reduce fossil
Both Vermont and Maine have set ambitious climate goals and are promoting the adoption of electric heat pumps and other renewable energy technologies in residential and commercial buildings. In the Northeast, the regional trend is toward electrification and reducing greenhouse gas emissions from the building sector.
Public Awareness Campaigns
In addition to regulatory and legislative efforts, “public awareness” campaigns play a critical role. States in the Northeast region are investing in “education” to inform residents about the supposed environmental and financial
benefits of switching to cleaner energy sources. These campaigns often highlight long-term savings, health benefits, and the role of individual actions in combating climate change.
Legal Challenges and Industry Pushback
New York's fossil fuel bans are facing legal challenges from industry groups including NEHPBA. In 2023, trade associations representing gas and construction industries filed a lawsuit arguing that the state's ban on gas stoves and furnaces in new buildings conflicts with federal energy policies. We await the outcome of this lawsuit which could influence similar policies in other states. Who knows, let’s see if any legal challenges pop up in the other northeast states!
The transition away from natural gas, propane, and heating oil is very challenging, if not impossible. The rapid push for electrification will absolutely place a strain on the already overburdened electric grid, especially during peak winter months as well as peak cooling months.
More importantly, the upfront costs of transitioning to electric systems will be cost prohibitive for lower-income households, even with the subsidies and incentives. As we’ve also seen across the northeast and across the country, these incentives and subsidies also come with the cost of excessively high electric bills. All of these concerns need to be addressed, and this is what the NEHPBA has been discussing with legislators across the region. Addressing these concerns is critical to ensuring an equitable transition. ■
The NEHPBA promotes, fosters, and advocates for the heart, patio, and barbecue industries in the northeast.
Generational Thinking
TThe Owens Chimney brand has a rich history spanning nearly 36 years. Throughout this time, we've gained invaluable insights that have enabled us to effectively connect with diverse generations of both our clients and employees.
We recognize that understanding the varied backgrounds and perspectives of different generations is key to both individual and collective success. By embracing these diverse viewpoints, we've enhanced our operational processes and cultivated a stronger understanding of our younger team members and customers.
Ultimately, this highlights the enduring importance of relationships within our industry. Generational diversity prevents stagnation and encourages fresh perspectives, which we believe is essential for fostering innovation. We deeply value the wealth of knowledge and experience that our long-tenured team members bring to Owens Chimney. ■
MEMBERSHIP UPDATE
LHow To Use NCSG Logos the Right Way
By Kailah Schmitz, CAE, Executive Director, National Chimney Sweep Guild
Logos are more than just eye-catching symbols, they represent credibility, professionalism, and commitment to high standards.
At the National Chimney Sweep Guild (NCSG), we take our trademarks seriously because they help uphold the integrity of our industry. Whether you're proudly displaying your NCSG Member℠ logo or showcasing your hard-earned Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), or Certified Chimney Journeyman (CCJ) certifications, it’s important to know how and when to use these logos correctly.
Using the NCSG Member℠ Logo
As an active NCSG member, you have the right to use the federally registered NCSG Member℠ logo. This logo signifies that your company is committed to our Code of Ethics and the professional standards we stand for.
Where you can use it:
• Company websites
• Social media pages
• Business cards and stationery
• Vehicle signage
• Advertising and promotional materials
One important note: If your company’s membership lapses for any reason, the logo must be removed from all materials, including websites and vehicle wraps. Only active members who have signed the Code of Ethics are authorized to use it.
Also, make sure to use the logo exactly as we provide it. Resizing is okay, but don’t change the colors, crop it, or modify the design in any way.
Using the Certification Logos (CCP, CCR, CCJ)
If you’ve earned a certification from NCSG, like the CCP, CCR, or CCJ, congratulations! That’s a big accomplishment. And you’re welcome to show it off using our official certification logos.
But here’s the key: These logos represent individual achievements, not your entire company.
So if you’re using a certification logo on your website or marketing materials, make sure it’s clear that the certification applies to you or the specific team member who earned it.
For example, saying, “John Smith, CCP” is perfect. But using the CCP logo without context might unintentionally imply that the whole business is certified.
A few more tips:
• Certification logos should never be larger than your company logo. They're meant to be a secondary visual.
• Don’t alter the logos other than resizing them to fit your layout.
Old Logo
Current Logo
• If your certification expires and you choose not to renew, please remove the logo from your materials.
• If you're still using an older logo (pre-June 2021), it’s time to update! The current versions are available (for free) through the NCSG. Log into your member portal at ncsg.org to download, or contact marketing@ncsg.org with questions.
Why It Matters
Using our logos properly isn’t just a legal requirement, it’s a matter of professional ethics. When you follow these guidelines, you’re protecting the integrity of your brand and the credibility of the NCSG community. It shows clients and peers that you take your profession seriously and that you’re committed to doing things the right way.
Have questions about logo usage or need updated files? Reach out to the NCSG office by email at office@ncsg.org or by phone at 317-837-1500.
We’re here to help! ■
MICRO-MENTORSHIP ROUNDTABLE
July 16 | 6:00 pm – 8:00 pm EST Virtual (Zoom)
Having the right connections with the right people is a major key to professional success. The NCSG Micro-Mentorship Program is a free member benefit to help new AND experienced chimney sweeps share knowledge and ideas.
All NCSG members & their employees can attend. Apply as a mentor or mentee to receive the Zoom link.
Moderator
Katie Poole,
Alan Rush
Old Logo
Current Logo
Old Logo Current Logo
USE AI TOOLS TO GROW YOUR BUSINESS
By Eric Ebbert, Vice President of Marketing, SaverSystems
LLet’s be real: chimney sweeping isn’t exactly known for being high-tech. Most days you're wrestling with soot, weather, and homeowners who “forgot” you were coming (even though you texted them twice).
But here’s the good news: artificial intelligence (AI) isn’t just for Silicon Valley types who build robot dogs. It can actually help you grow your business, save time, and maybe even get home before dark.
Here’s how you can use AI today to make your business smarter, faster, and easier to manage.
1. Automate Scheduling, Invoicing and Reminders
You know what’s more frustrating than a third-story chase cover with wasps under it? Chasing down payments and no-shows.
With tools like Housecall Pro, Jobber, or even a simple AI-powered Google Calendar + text reminder system, you can:
• Let customers book appointments online
• Automatically send “we’re coming tomorrow” texts
• Follow up with invoices or receipts without lifting a finger
Got a client who always forgets their dryer vent cleaning every spring? Set up an automated text reminder with their name on it: “Hey Barb, it’s that time again—lint waits for no one!”
2. Get AI to Write Your Blog, Emails and Social Posts
Staring at a blank screen trying to write a Facebook post about chimney caps? AI can help.
With tools like ChatGPT or Jasper, you can:
• Whip up blog articles like “5 Signs Your Chimney Needs Cleaning”
• Create monthly newsletters reminding customers about spring maintenance
• Post quick social content like:“Creosote: Flammable, sneaky, and living rent-free in your flue. Let’s fix that.”
You don’t need to be Shakespeare. Just feed the AI a few bullet points and let it do the heavy lifting.
3. Chatbots: Your New 24/7 Office
Assistant
Customers expect instant answers, even if you’re currently crawling under a prefab fireplace insert. Tools like Tidio or Intercom can put a chatbot on your website that answers FAQs like:
• “Do you service gas fireplaces?”
• “How much is a chimney inspection?”
• “Can I book online?”
It’ll collect customer info and shoot you a summary while you’re on another job. No more missed leads because you couldn’t answer the phone on a ladder.
4. Smarter SEO, More Google Love
You want to show up when someone Googles, “chimney sweep near me.” AI tools like Surfer SEO or even a little help from ChatGPT can:
• Optimize your Google Business profile
• Suggest better keywords to incorporate on your site
• Help you respond to reviews without sounding like a robot
Example: Instead of replying “Thanks!” to a 5-star review, have AI help you write:
“Appreciate the kind words, Jason! Glad we could get your wood stove cleaned up before winter hit.”
5. Make Data Work for You (Without Needing a Spreadsheet Degree)
You’re probably already collecting job info—types of cleanings, areas serviced, upsells made. But are you using it?
“If IT SAvES YOU TImE, BOOkS YOU mORE jOBS, ANd hELpS YOU LOOk mORE pROfESSIONAL, IT’S WORTh A ShOT."
AI + Google Sheets can help you analyze trends like:
• Which neighborhoods call you most often (hint: target them with postcards or ads)
• What services tend to get bundled together (chimney cleaning + cap replacement = easy upsell)
• When your slow season hits hardest (great time for promos)
AI Won’t Sweep the Chimney, But It’ll Help You Do More of It
Look, you’re still going to need brushes, ladders, and a solid spine. AI’s not climbing a roof anytime soon.
But it can:
• Write better marketing
• Automate the boring stuff
• Help you stay top of mind with your customers
Bottom line? If it saves you time, books you more jobs, and helps you look more professional, it’s worth a shot. ■
COACH'S CORNER
IWho You Really Are
By Phillip Stoller, President and CEO, SaverSystems
I was recently having a conversation with a talented and driven young business owner. We were discussing some of the challenges of leadership and how it often leads to burnout and exhaustion.
At one point in the conversation, he made the comment, "It is who you are because you're the president."
My response was, “But I am not the president.”
He looked at me quizzically, so I went on to explain, “Phillip is WHO I am; president is just WHAT I do.”
He looked at me with an expression that signified that he wondered if I was making a distinction without a difference.
So, I elaborated. "Perhaps the distinction is subtle, but I have found it important to recognize that the titles we are given in life aren't 'who we are,' they're just descriptions of the kind of work that we can do to help the people around us. These descriptions are temporary, they come and go in phases of life. I make the distinction now, because there was a time in my career that I did not. In fact, there was a time when I allowed my title to be a core piece of my identity. I believed falsely that it was who I was and why I was valuable."
Then I paused, and took a deep breath, before I continued... "And then I lost that title. I left the
company I founded because of extreme burnout. And as a result of the unhealthy way I looked at my own identity and sense of worth; I felt a sense of hollowness so profound that it almost crushed me. What's worse, is I have seen countless others harmed by this mindset as well."
He gave me a look of understanding and smiled. So, I continued, "The paradox of allowing our professional titles to shape our identity is that we inherently know there is a day coming when we won't be able to hold on to it. The insecurity and fear this creates within us causes us to drive ourselves to exhaustion in a vain attempt to try to hold on to something that we are only meant to carry for a little while. When we drive ourselves this way—rather than prolonging how long we can be effective in a role—we often cut it short."
Then I said, "Friend, can I offer you some advice?" He said, "Absolutely."
"Look at your title just as a description of the kind of work that you can do to help others. Don't let it tell you something about who you are and don't let it become a part of your identity. Let it be a vehicle that you ride to do good for others, and then on the other side, when you no longer have it, you will still be whole." ■
The Coach’s Corner column was created by Jerry Isenhour, former president of the National Chimney Sweep Guild (NCSG) and founder of CVC Success Group. Jerry is an industry consultant, educator, and coach.
Member Spotlight
From Soot to Solutions
MMy name is Trent Simmons, and I'm a second-generation owner of Top Hat Chimney Sweeps, a company my parents started the year before I was born. Growing up, they instilled in me an incredible work ethic. Though we were often poor, their dedication
REGION 3
built an incredible reputation based on honesty, integrity, and always doing what's right. My first "job" was at five years old, laying footers for a hearth extension, a sign of things to come.
Despite dabbling in architecture during college, I soon realized traditional higher education wasn't for me. I returned to my roots, becoming a chimney sweep. In those early days, our focus was simply how many chimneys we could sweep daily, with occasional sales of chimney caps or wood stove inserts.
As my knowledge grew, so did my intrigue. I started proposing changes to our business
model, shifting our focus from just sweeping to becoming comprehensive chimney specialists.
This evolution, coupled with my parents' unwavering belief and our steadfast commitment to our customers, is why Top Hat Chimney Sweeps continues to thrive and grow today. We've transformed from a basic service to a solutions-oriented business, always honoring the values that built us. ■
Trent Simmons, second-generation owner of Top Hat Chimney Sweeps in Auburn, AL, with his family.
REGIONAL UPDATES
REGION 5
Roland Perez Region 5 Director
IIt’s easy to sign up for a membership but harder to know if you’re truly getting your money's worth. But the truth is, your National Chimney Sweep Guild (NCSG) membership offers tools that can make a real difference in your business.
If you haven’t explored the “Membership” section of the NCSG website lately, start there. You’ll find six active committees looking for fresh voices. This is a chance to share your perspective and help shape the future of our industry.
While you’re there, check out the Ethics Committee page. The Code of Ethics isn’t just talk; it protects our trade from what I call “fly-by-nighters” who damage our reputation and put homeowners at risk. If you see something unethical, use the online form to report it.
Don’t forget the Technical Advisory Council (TAC) Line: 866-283-8667. This members-only benefit connects you with experienced sweeps for real-time advice on difficult jobsite problems.
In short: the benefits are there. But you’ve got to take the first step. Get involved, stay informed, and take pride in what we’re building together. ■
AT-LARGE
Brett Conklin At-Large Director
WWhen we talk about learning from other generations, it is typically about learning from previous generations.
I have found that if you are paying attention, you can learn a lot from the generations after you as well.
I grew up as an “old soul,” hanging out with the adults instead of the other kids, so I developed an older outlook on life—a very black-and-white view, some would even say an overly rigid right-and-wrong view of things. This has served me pretty well over my career, but it has also hurt me in many ways.
I have learned from the younger generations, especially, that you can and should work to understand yourself and make changes for your own improvement.
You can be less rigid, and it still works out just fine. You can learn to understand others’ points of view and find ways to meet them on common ground. It does not have to be “my way or the highway” all the time.
I would have a hard time calling out any one person or listing all the people I have learned from in other generations. I am always open to learning, and now I am open to making changes that are needed and letting go of the rigid ways—thanks to the younger generations. ■
UPCOMING EVENTS
Q3 Micro-Mentorship Roundtable
July 16, 2025 at 6:00 pm EST | Virtual/Zoom
This networking opportunity helps new chimney sweeps build their professional network while experienced members pay it forward by sharing their wisdom and life lessons.
Residential Chimney Service Roof Training
August 7, 2025 at 8:00 am–6:00 pm | Haydenville, MA
This one-day course meets the NCSG/OSHA roof safety training requirement and prepares you to deliver in-house training to your team.
Under Pressure: How Air Moves Through a Home
August 8, 2025 at 8:00 am–4:00 pm | Haydenville, MA
This course breaks down how air movement and pressure affect combustion appliances and what you should be measuring during inspections. CEUs available for attending!
2025 Chimney Expo
August 12-14, 2025 | Greater Philadelphia Expo Center, Oaks, PA
Chimney Expo is the hub of hands-on training for all levels of chimney sweep. This year, we have a new indoor venue, new demo stage, technician-focused education, and team-friendly pricing.
CALL FOR SPEAKERS
TThe National Chimney Sweep Guild (NCSG) is now accepting speaker proposals for the 2026 NCSG Convention & Trade Show in Kansas City.
This year’s theme is Turn Up the Heat, and we’re looking for presenters who bring energy, insight, and useful takeaways to the classroom. Whether you’ve been in the industry for decades or have a fresh perspective to share, we want to hear from you.
Teaching at convention is a great way to give back to the industry and connect with chimney professionals from across the country. Many past speakers say it has opened the door to new business and valuable professional relationships. Plus, selected presenters receive free convention registration (a $500 value) and one complimentary hotel night per speaking day.
We’re interested in a wide range of topics—everything from chimney construction, relining, flue liners, sweeping techniques, and system installations to safety, codes and
standards, customer service, and business development. We also welcome sessions on emerging tools and technology, including artificial intelligence, marketing strategies, and communication skills.
Whether your expertise is highly technical or geared toward running a better business, your knowledge could make a big impact.
Proposals are due Friday, August 22. Submissions should include your session title and description, speaker bio and headshot, A/V needs, and contact information. The NCSG Speaker Selection Committee will review all proposals in September.
Submit yours at ncsgconvention.org or scan the QR code above. Let’s turn up the heat in Kansas City!
If you're interested in joining the Speaker Selection Committee, please contact Brittney Burton, NCSG membership and events coordinator, at bburton@ncsg.org. ■ Scan to apply!
NEW CERTIFICATIONS
from May 2025
You Might Be More Ready for Certification Than You Think
By Jessica Thornton, Associate Director and Certifications Coordinator, National Chimney Sweep Guild
John Jacobs
Hercules Chimney
Joe Mannino Chimney Solutions of Central PA
Taylor Thielen
Owens Chimney Systems
If you've never looked into certification, the Certified Chimney Professional (CCP) exam might feel like a big step. But the truth is: if you've been in the field, learning and doing the work, chances are you probably know more than you think.
The CCP was created by sweeps, for sweeps, and the exam is designed to test real-world knowledge—not textbook memorization.
You'll be tested on things like chimney construction, appliance venting, safety practices, tools, inspections, and troubleshooting— the things you deal with every day.
Here are some other things to know about the CCP:
• There are no prerequisites. No classes to take, no books to buy—just you and your experience (and a solid review of the content outline).
• It's flexible. You can take the exam online from anywhere or in person on select dates.
• It's common sense. This exam isn't built to trip you up. It's built to confirm you know the job.
• No membership required. You don't need to be an NCSG member to take the CCP exam—but if you are, you'll save $200 on the exam fee.
Getting your CCP is a smart move if you want to grow professionally, stand out from local competition, or just feel more confident in the work you do every day.
You’ve already got the experience—now back it up with certification. ■
Dennis Hearth & Home LLC
Clarklake, MI
Join Date: 5/7/2025
JB Chimney Bolingbrook, IL
Join Date: 5/16/2025
Davis Brothers Chimney Sweep and Masonry
Egg Harbor Township, NJ Join Date: 5/21/2025
All Season Chimney Cream Ridge, NJ Join Date: 5/21/2025
ECC Chimney Service East Killingly, CT Join Date: 5/28/2025
MEMBERSHIP UPDATE
ATime To Renew Your NCSG Membership
By Libby Almendarez, Membership and Certifications Coordinator, National Chimney Sweep Guild
As we head into the second half of the year, it’s time to start thinking about renewing your membership with the National Chimney Sweep Guild (NCSG)! Renewal invoices will be going out soon. Just like last year, you can expect to see them hit your email inbox in early July.
Auto-Renewal
If you’re already enrolled in autorenewal, you’re all set! Your membership dues will be processed automatically on September 30 using the card we have on file. Just make sure your payment information is up to date. If you’ve recently gotten a new card or need to make changes, please call the NCSG office at 317837-1500 or email office@ncsg.org so we can help. If you would like to set up autorenewal for your membership, please contact the NCSG office using the contact information above.
• Voting Member ($549 annually): Chimney service companies; includes one vote in NCSG elections
• Affiliate Member ($329 annually): Non-sweep companies affiliated with the industry
This is what your membership renewal invoice will look like. The email will come from office@ncsg.org.
For members on auto-renew: you’ll be automatically entered into our 2025 SweepStakes drawings! Everyone who renews their membership in the month of August will be entered into a weekly drawing to win one of several big prizes. Those of you on auto-renew are already automatically entered!
Membership Types
NCSG offers a variety of membership types to meet the needs of our community:
• International Member ($329 annually): Chimney service companies outside the U.S. (nonvoting)
• Retired Member ($229 annually): Retired chimney professionals who want to stay connected
• Supplier Member ($779 annually): Companies that provide goods or services to the industry
• Dual Member ($779 annually): Companies that are both service providers and suppliers
No matter your membership type, your dues go directly toward advancing the industry through education, safety standards, advocacy, and connection. Members also enjoy discounts on events and training, access to a network of industry professionals, and a voice in shaping the future of our field.
Questions?
If you don’t receive a renewal invoice by mid-July or have any questions, don’t hesitate to reach out. We’re here to help make the renewal process as smooth as possible. You can reach us by phone at 317-837-1500 or by email at office@ncsg.org. ■
2025-2026 Board of Directors
President; Region 2 Director
Bill Thornton Wissahickon Chimney & Fireplace wissahickonvalleysweep@yahoo.com
Region 6 Director
Michaele Dempsey Professional Chimney Sweep prochimneymichaele@gmail.com
Vice President; Region 4 Director
Debbie Wiedwald Blackburn’s Chimney Sweeps debbie@blackburnschimney.com
At-Large Director
Gary Smalling Smalling Masonry gary.smalling@smallingmasonry.com
Treasurer; At-Large Director
Steve Scally
Fireside Sweeps firesidesweeps@comcast.net
Secretary; Region 1 Director
Robby Murphy
Hudson Valley Chimney Service rmurphy@hudsonvalleychimney.com
Region 3 Director
Drew Stein
Chimspector drew@chimspector.com
Region 5 Director
Roland Perez
AAA Home Services and Aaron's Chimney Services roland@myaaahomeservices.com
Advocacy
Debbie Wiedwald
Blackburn’s Chimney Sweeps
Bylaws
Brett Conklin
Chimney Monkey
Certification
Steve Sobczak
Total Chimney Care
Education
Gary Smalling
Smalling Masonry
At-Large Director
Brett Conklin Chimney Monkey brett@chimneymonkey.com
At-Large Director
Lee Roff
Lords Chimney leeroff@lordschimney.com
At-Large Supplier Representative
Brian Barclay KW DRAFT brianb@rmmanifold.com
2025-2026 Committee Chairs
Ethics
Roland Perez
AAA Home Services
Events
Brian Barclay KW DRAFT
Governance
Robby Murphy
Hudson Valley Chimney Service
Marketing
Lee Roff
Lords Chimney
Brett Conklin
Chimney Monkey
Membership
Michaele Dempsey Professional Chimney Sweep
NFPA 211; NFPA 54
Jim Brewer
SureFire Training Academy
NFPA 31; Tech. Advisory Council
Steve Scally
Fireside Sweeps
UL 1390; UL 1391
Dan Freeman
Freeman Fire
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