Sweeping Magazine – September 2025 by National Chimney Sweep Guild

Leadership and Management

SWEEPING

THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

Inspecting Chimney Damage

After a Tornado

Chimney professionals play a critical role in helping homeowners identify and address chimney and vent damage after a tornado.

Protecting Energy Choice

Debbie Wiedwald advocated for consumer energy choice on behalf of the NCSG and HPBA.

Turn Up the Heat in Kansas City

Why this Midwest city is the perfect host for the 2026 NCSG Convention & Trade Show in February.

Tools on the Move

Understanding inland marine insurance.

Meet the Director: Gary Smalling

Get to know your NCSG At-Large Director and Education Committee Chair.

Member Spotlight: Heart and Hustle

How the chimney industry inspired Felicity Monsees to start her own company and give back.

The History of WETT in Canada: Part 1

Reflecting on the early days of WETT and the origins of its training program.

Building Connections

Tap into Jim Leslie’s experience in building scalable, sustainable businesses at the next NCSG Micro-Mentorship Roundtable.

Your Shiniest Day

Many leaders are most remembered for contributions shaped by their hardest moments.

Darwin Award

Have you seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

Classified Ads

Free Classified Ads for NCSG Members

National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, email marketing@ncsg.org.

Policy ACTION CENTER

Let us know what’s going on!

Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!

SWEEPI NG

Staff

Kailah Schmitz, CAE, Executive Director director@ncsg.org

Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org

Bob Ferrari, Director of Education education@ncsg.org

Sydney Kaizer, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org

Brittney Burton, Membership and Events Coordinator bburton@ncsg.org

Libby Almendarez, Membership and Certifications Coordinator office@ncsg.org

DISCLAIMER

The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.

ADVERTISING

To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.

PHOTOGRAPHY

Stock images by iStock, Adobe.

ARTICLE SUBMISSION

NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.

In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release.

LETTER FROM THE PRESIDENT

TIn this month's magazine, we highlight leadership and management within our trade and our companies. This differs for everyone since our industry includes single trucks, small family companies, and multi-truck operations.

I want to focus on how we, as a guild, can help you or your company succeed in these areas.

It starts off with our new apprenticeship program to get your new hires on the proper path to DOL-recognized journeyman. These are the employees we want to shape into leaders, even though they may not recognize our plan as a manager. We are there to guide them on this path.

Training our customer service representatives (CSRs) to manage constant changes in technology is another leadership resource we offer as a guild. Our CSR 360° training program was the forethought of Tom Hunkle, a past president, and originally taught by Brandi Biswell (now taught by Lauren Turnock). It has grown and changed with the times and is offered many times each year. We now have a CSR path of training at each National Chimney Sweep Guild (NCSG) convention!

Since 2023, we have offered three accredited certifications: Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), and Certified Chimney Journeyman (CCJ). Achieving these levels of certification showcases your leadership in this industry, no matter how large or small of company you work for.

We can help your company build leadership within your team by attending hands-on training events we hold throughout the year. They take place at company-sponsored locations and local guild events. The grand event of them all is our annual NCSG Convention & Trade Show. With the amount of knowledge in the sessions offered, you are bound to learn from the past and present leaders of our interesting trade. ■

By Bill Thornton, President, National Chimney Sweep Guild

On the Cover: The crew at Chimney Savers Inc. in Randolph, VT hosted a "Team Building Day" in July with scaffolding construction and bricklaying training.

ADVOCACY UPDATE

OProtecting Energy Choice

By Debbie Wiedwald, Region 4 Director and Advocacy Committee Chair, National Chimney Sweep Guild

On Wednesday, July 23, I had the opportunity to represent the National Chimney Sweep Guild (NCSG) in Washington, D.C. as part of a larger advocacy effort led by the Hearth, Patio & Barbecue Association (HPBA).

Along with fellow Government Affairs Leadership Academy (GALA) graduates, HPBA board members, and affiliate leaders, we met with more than 30 Congressional offices to advocate for the hearth, patio, and barbecue industries.

Our focus was the Federal Energy Choice Act (H.R. 3699/S. 1945), a bipartisan bill that protects consumer energy choice by ensuring that homeowners and businesses retain the right to select the energy source that best meets their needs, whether it’s natural gas, propane, biomass, or electricity. The bill is sponsored by Rep. Nick Langworthy (NY) and Sen. Jim Justice (WV).

I was grouped with Mark Calomino, HPBA board secretary, and Bryan Blasband, GALA graduate, to visit offices representing Pennsylvania and Ohio. We had productive conversations about the importance of energy diversity, small business protections, and access to affordable, efficient heating solutions.

Now, we need your help. Please take a moment to review the bill and check if your legislators are cosponsors. If they’re not, reach out and ask them to support it. Together, we can:

• Preserve consumer energy choice

• Protect small businesses and jobs

• Promote energy resilience and innovation

• Support rural and underserved communities

If you have questions or want to get involved, I’m always happy to connect. ■

Left to right: Jill McClure and Debbie Wiedwald

INSPECTING CHIMNEY DAMAGE AFTER A TORNADO

By Victor Imgarten, Owner, Clean Sweep Chimney Service

TTornadoes can be terrifying and destructive forces of nature, leaving a trail of damage that may not always be immediately visible. While many homeowners focus on roofs, siding, and fallen trees after a storm, chimneys and venting systems are often overlooked, despite the significant damage they can cause if compromised.

Chimney professionals play a critical role in helping homeowners identify and understand chimney and vent damage following a tornado. Here’s what to know about tornado-related risks and the steps to take once the skies clear.

Photo by Victor Imgarten

Why Chimneys Are Susceptible During Tornadoes

Chimneys—regardless of whether they are masonry or prefabricated—extend above the roofline, making them vulnerable to high winds and flying debris. While masonry chimneys may not be inherently more fragile, they often cause more damage to the home when they fail due to their mass and structure. On the other hand, wooden chases may be blown apart and scattered more easily.

Common types of tornado-related chimney and vent damage include:

• Dislodged or missing chimney caps

• Cracked or shifted bricks or mortar joints

• Flue liner damage

• Collapsed masonry structures or metal chase systems

• Debris clogging the flue, chimney, or direct vent termination

• Damage to siding or chase pans

• Shifting of the chimney structure

• Water intrusion from compromised flashing or caps

Signs of Chimney Damage After a Tornado

After a storm, watch for these visible and hidden signs of damage:

Visible Structural Issues

• Leaning or tilting chimney

• Cracks in the masonry or separation from the roofline

• Loose or missing bricks or stones

• Missing siding

• Debris on the roof

Interior Symptoms

• Water stains on walls or ceilings near the fireplace or chimney

• Carbon monoxide detector activation with no clear cause

• CO or smoke backup that appears hours or days later

Functional Problems

• Spillage of CO from gas appliances like water heaters or furnaces

• Overheating or automatic shutdowns of these systems during use

• Strange drafts or difficulty maintaining a fire

Roof and Cap Issues

• Damaged or missing chimney caps

• Chase pan deformation or detachment

• Compromised flashing

On May 16, 2025, an intense and destructive tornado tracked more than 20 miles through urban areas of Greater St. Louis.

Pictured is the tornado at peak intensity over St. Louis, as seen from the Gateway Arch, with the tornado hidden beneath the rain. It resulted in five deaths, 38 injuries, and over $1.6 billion in damage, among the highest figures for an individual tornado on record.

What Homeowners Should Do Post-Tornado

The following steps can help ensure safety and prevent further damage:

1. Don’t Use Any Chimney, Fireplace, or Direct Vent Appliance Until Inspected

Using a compromised vent system can lead to fire hazards, carbon monoxide leaks, or other dangerous conditions. Wait for a qualified chimney professional to assess the situation.

2. Schedule a Post-Storm Chimney Inspection

Even if your home appears undamaged, high winds can push debris into flues or loosen internal components. A certified sweep can use specialized tools like video inspection cameras to assess both visible and hidden damage.

3. Check

for

Gas Leaks

If your chimney services gas appliances, inspect for signs of leaks. If you hear a hissing sound or smell gas, evacuate the area immediately and contact your utility provider.

4. Have a Professional Secure the Area

Do not attempt to secure loose bricks, panels, or venting components yourself. Contact a professional who can evaluate structural safety and secure the area properly.

5. Address Water Intrusion Early

Water may travel from an entry point elsewhere on the roof and manifest near your chimney. This kind of indirect water damage is common. Repair flashing, replace damaged caps, and seal any gaps as soon as possible to prevent mold and rot.

There was plenty of chimney damage in the aftermath of the tornado. Photos by Victor Imgarten.

Preventing Future Damage

While no system is tornado-proof, homeowners in storm-prone areas can take precautions:

• Schedule annual chimney inspections and perform needed maintenance in line with NFPA and IRC codes

• Ensure all types of chimneys and vents—not just masonry—are properly braced or secured

• Replace deteriorating mortar and reinforce aging structures

• Add a cricket or saddle flashing to divert water

• Use a top-sealing damper with an attached chimney cap to protect against water and debris

• Be aware: “high wind” chimney caps are not a common solution for standard fireplaces— inspection and secure installation are more effective long-term

Final Thoughts

Tornadoes can cause both obvious and hidden damage, especially to chimneys and venting systems. Homeowners often assume that if no bricks are on the ground, everything is fine—but unseen hazards may remain. Chimney professionals are essential in identifying these problems early, preventing fire or CO risks, and guiding necessary repairs.

By taking a proactive approach and prioritizing a thorough inspection after storms, homeowners can maintain the safety, efficiency, and integrity of their chimney systems and avoid unexpected issues down the line. ■

Victor Imgarten, Owner, Clean

Sweep Chimney Service

Aerial view of Kansas City skyline at dusk, viewed from Penn Valley Park. Kansas City is the largest city in Missouri.

TURN UP THE HEAT IN KANSAS CITY

Why this vibrant Midwest city is the perfect place to fuel your professional fire this February

WWhen the National Chimney Sweep Guild (NCSG) rolls into Kansas City for the 2026 NCSG Convention & Trade Show, we’re turning up the heat. This year’s theme is all about pushing yourself: trying new techniques, sharpening your skills, and fueling the fire that keeps your business moving forward.

Kansas City is the perfect fit for a chimney sweep gathering. It’s a hardworking town that takes pride in where it’s been and doesn’t shy away from what’s next. A lot like our industry. We’re rooted in tradition, but we’re always learning, adapting to changes, trying out new tools, and finding better ways to serve our customers.

You’ll feel that same mix of tradition and progress all over the city. And while February can be chilly, there’s still plenty to do if you’ve got time between sessions or if you come in early or stay an extra day.

You can catch live jazz any night of the week at places like the Green Lady Lounge (11 minute walk from the convention venue) or check out the American Jazz Museum in the historic 18th & Vine district (32 minute walk/8 minute drive). Union Station is worth a visit too, especially in

the evening when it’s all lit up (8 minute walk).

If you’re looking to stay indoors, the National WWI Museum and Memorial (18 minute walk/4 minute drive) and the NelsonAtkins Museum of Art (8 minute drive) are both close by and highly rated. And if you’re into beer or bourbon, KC has a strong local scene with options like Boulevard Brewing Company (22 minute walk/5 minute drive) and J. Rieger & Co. Distillery (10 minute drive).

Of course, we can’t talk about Kansas City without talking about the food. The legend that is Kansas City barbecue began in

the early 1900s in an old trolley barn at 19th and Highland. His name was Henry Perry, and he created an aroma that attracted daily crowds to the back of the barn, where he slow-smoked ribs and sold them, wrapped in newspaper, for 25-cents a slab. KC boasts more than 100 barbecue restaurants, and you can taste it for yourself when you're here in February.

Kansas City’s airport recently opened a brand-new terminal, so getting in and out is easier than ever. Once you’re downtown, you can get around on foot or take the free streetcar.

Mark your calendar for the 2026 NCSG Convention & Trade Show on February 24-28, 2026. Like usual, registration will open on Black Friday (November 28) with the lowest pricing. The convention and hotel room block will both be located at the Sheraton Kansas City Hotel at Crown Center (2345 McGee Street, Kansas City, Missouri 64108). Learn more at ncsgconvention.org.

Whether you’re coming for the education, the connections, or the food, this year’s convention is the right place to turn up the heat on your business, your skills, and your future. ■

INSURED & INFORMED

TBy Chris Van Leeuwen, Vice President of Professional Development, Veracity Insurance Solutions Tools on the Move

Tools are your business—ladders, vacuums, brushes, inspection cameras, etc. They are a critical component of your business operations; they go everywhere with you. How are they covered? Just because your equipment is packed in a work truck or trailer doesn’t mean it’s covered by your auto insurance.

To properly cover your gear if it is stolen, damaged, or lost, you need a specific type of coverage called inland marine insurance. But inland marine insurance can be one of the most misunderstood parts of a commercial policy.

Inland marine insurance is designed to cover tools and equipment that are not designated to any one location. It is coverage for tools that are mobile, for gear on the move. If you rely on it to do your job, and it travels with you, you need this coverage.

But here is where it gets a little tricky. These policies are not the same and the exclusions and conditions may vary from one carrier to the other. That is where you can be caught off guard, especially when filing a claim.

Many inland marine policies may have one, or more, of the following exclusions:

• Unexplained Proof of Loss,

• Mysterious Disappearance,

• Shortage of Inventory or Property,

• No Physical Evidence to Show What Happened to the Covered Property,

• Items Left Unattended, or

• Item Not Secured in a Locked Vehicle, Trailer, or Building

Inland marine insurance covers tools and equipment that are mobile, like what you carry in your work truck.

Photo by Steve Scally.

Let’s say you stop at a local restaurant for lunch and when returning you notice that your vacuum, brushes, and cameras are missing out of the back of your truck. You file a claim with your insurance company hoping for a quick payout, but the questions start. Were the items locked in the vehicle? Was there evidence of forceable entry? If the inland marine policy had any of the above exclusions, the missing items may not be covered.

Inland marine insurance isn’t just about having coverage, it’s about understanding how your policy would respond to a claim. You need to know what the policy covers, how claims are evaluated, and what steps you—the business owner—are expected to take to protect your equipment for the insurance to respond.

Your focus should be on your business, not worrying about your insurance coverage. The best way to protect your business is to sit down with an insurance professional and discuss the details of your inland marine policy. Ask questions. Make sure your trailers and your tools are properly secured, and that you understand the conditions around theft or loss. The time to discover coverage gaps isn’t after something goes wrong, it’s now.

Insurance is not designed to cover every circumstance that can happen, but understanding the limitations of the policy will help you understand your exposures so you can make better decisions for your business.

For any questions or additional information please contact Insurance Canopy, a division of Veracity Insurance Solutions, at 888.600.0894. ■

Gary Smalling

At-Large Director & Education Committee Chair

What makes your company unique?

It would be easy to point to our team’s high level of education, our competitive benefits package, or our ability to manage entire projects—including coordinating subcontractors like plumbers and electricians—as what sets us apart. But honestly, those are things many companies can claim.

What truly makes Smalling Masonry unique is the way our team serves one another. Just last week, one of our crews ran into some challenges on their project. Another crew had finished their work early that day. Instead of taking on another small job to earn a bit more income—remember, our team is paid on commission—they chose to help their fellow crew. No one asked them to do it. They simply saw a need and stepped in.

That kind of camaraderie is rare. It gives everyone here the confidence to take on whatever challenge is in front of them, knowing they’re not doing it alone. It’s something I’m incredibly proud of—the level of care, dedication, and teamwork these guys show for one another and for our customers every day.

What does success mean to you as a business owner?

For me, success is being able to provide every member of our team with a living wage, a solid benefits package, and a retirement plan while delivering exceptional service to our customers. And at the end of it all, being able to retire with dignity myself. That’s the kind of business I’m proud to build. ■

Gary Smalling and his wife, Jenny, own Smalling Masonry in Indianapolis, IN. July marked 14 years in business for the company.

Heart and Hustle

Helping chimney companies grow with purpose and confidence

FFelicity Monsees got her start in the chimney industry in the early days of online retail, supplying homeowners during the first wave of e-commerce. After nearly a decade away, she returned in 2022 with boots on the ground, taking on nearly every office and operations role in a local chimney company. That deep-dive into day-to-day challenges and wins sparked something new.

“By the end of 2023, I launched into consulting full-time, helping chimney businesses across the country improve operations, elevate their teams, and build legacies they can be proud of,” Felicity said.

Today, she runs Hearthside Hustle, where she brings structure and support to chimney companies of all sizes, focusing on training, communication, and people-first systems. “It’s gone from wearing all the hats to helping others wear theirs with confidence and purpose," she said.

Felicity said being part of the National Chimney Sweep Guild (NCSG) has made a lasting impact on both her personal and professional growth.

“The sense of community and shared mission” stands out, she said. “Being part of the NCSG has connected me with people who are just as passionate about this trade as I am.”

That community came to life at her first NCSG convention. “I left feeling fired up, connected, and completely re-inspired. It was surreal—but so rewarding—to see lightbulb moments happen right in the room," she said.

Felicity continues to pay that inspiration forward by mentoring, speaking, and showing others what’s possible.

“[The] NCSG has given me a space to both contribute and grow. It’s helped me show others that you can have both heart and hustle in this business,” Felicity said. ■

REGION 1

PERSPECTIVES FROM THE NORTH

Editor's Note:

As part of a new collaboration between the National Chimney Sweep Guild (NCSG) and Wood Energy Technology Transfer (WETT) in Canada, we’re excited to introduce a regular column from WETT in Sweeping magazine.

To kick things off, WETT is sharing a multi-part conversation between George LeBlanc and John Gulland, reflecting on the early days of the organization and the origins of its training program. This first installment, originally recorded in 2022, dives into John’s personal journey and the foundation of what would become WETT.

The History of WETT in Canada: Part 1

By George LeBlanc and John Gulland, Wood Energy Technology Transfer

FFor the last few months I have been talking with members who were around in the formative years of the Wood Energy Technology Transfer (WETT), and we discussed some of the history and how it all began. One of the names that kept bending my ear was that of John Gulland.

For those of you who don’t know John, he was one of the most influential builders of what eventually became the WETT training program we still use today. I called John on a few occasions and went down memory lane, which was difficult for both us because it was some time ago. John agreed to write from his memories and, with the information he recalled, this article started to take form.

With such a long history, I have broken this into a series of articles that will hopefully allow National Chimney Sweep Guild (NCSG) members to see where we first started as well as who and what was going on during those formative years.

Here is one of those recent discussions with John Gulland:

George: Do you still burn wood and what type of wood stove are you heating your home with?

John: Yes, I do. I am happy to have a Jotul Oslo F500 V3, the hybrid non cat/cat. I like it, even though I’ve never been fussy on regular catalytic stoves.

George: Where does your passion for wood burning come from?

John: The short answer is moving to the bush in 1973. My first career was as a motorcycle mechanic and I was in the first community college class on the subject and earned my certificate in the 70s. I served my apprenticeship with a couple of Brits, one from Birmingham and one from Wales. In that shop you had to do everything: diagnostics, fabrication, welding, forging and so on. I welded up a stove at the bike shop and moved it to a hand-built cabin in the bush, 20 km south of Killaloe in eastern Ontario.

George: What are your fondest memories in the creation of the WETT training program?

John: There are too many to count. I can tell you, though, that watching course participants walk into the classroom carrying their WETT manuals and taking a course that I had developed was a very satisfying experience. That and the great people I worked with, of course.

George: Can you describe from the best of your recollection how the organization came about?

The Origins of WETT: Part 1

This article is based on the recollection of one person, starting more than 40 years ago. There are no convenient computer records for 20 of those 40 years, so this is a limited view and must be supplemented with other people’s memories to create an accurate history. A list of key people who helped in the creation of WETT should be compiled.

John: In 1973, the world price for a barrel of oil jumped from $2 to $11. Then later in the 1970s it rose again to over $60, which caused international panic, because oil was the foundation of the global economy. Tens of thousands of Canadian households chose to switch away from oil heating. Many bought wood-burning appliances, which seeded the modern wood-heating industry. A 1977 article in the Hotline newsletter of the newly-formed Canadian Wood Energy Institute reported: “Many dealers were unable to supply enough stoves, the demand for which had tripled in a few months. The situation,” said one dealer, “could become serious. Some problem!”

an operative inside the federal government during a time when home heating was a major focus of federal investments. It would have been much more difficult to influence federal policy on wood heating from outside government using lobbyists, which the industry has never been able to afford anyway.

After leaving a job in wood-heater manufacturing to work as a wood-heat writer and consultant, my first contract was to write the wood-heating chapter of Energy, Mines and Resources’ (EMR) planned book, The Billpayer’s Guide to Heating Systems.

Shortly after that work was completed, I was borrowed from my consulting company in early 1981 for a one year assignment by EMR under the terms of an “executive interchange” to help implement the wood-heating component of the Canada Oil Substitution Program (COSP). I was in the policy section where no one had any knowledge about wood heating. This was a fortunate turn of events because now the wood-heating industry had

I started the one-year term with EMR as the woodheat-policy advisor, which meant travelling all over Canada to meet provincial energy and regulatory bureaucrats and wood-heating-industry people to talk about what was needed before the feds could offer homeowners up to $800 to change out their oil furnaces. One important changeout option was to install an add-on wood furnace next to an existing oil furnace. I had to inform the program managers that there was no standard for the safety testing and certification of add-on wood furnaces, which would make them ineligible under COSP rules. I knew this because the main product of the company I had worked for was addons, which they made by the thousands. And I was aware of the status of the central heater safety standard because I was a member of the Canadian Standards Association (CSA) Committee, and part of my job had involved guiding other furnaces through the safety certification process. Under COSP, the feds would subsidize the purchase of wood-heating systems and they were worried about liability, since at the time wood heating was virtually unregulated and there were a lot of house fires. I wrote an internal proposal for a multi-step process to accelerate the development of an add-on supplement to CSA B366, which was completed in a record time of six months. I got quick approval in the form of three words scrawled across a copy of my memo: “Excellent, please proceed.” Along the way, I helped organize funding support to CSA and Underwriters Laboratories of Canada (ULC) for the accelerated development of solid-fuel standards, which remained in place until the early 1990s and was largely responsible for the flurry of standards development activity during that period. ■

Part 2 of this article will continue in the October 2025 edition of Sweeping magazine.

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BUILDING CONNECTIONS

Tap into Jim Leslie’s experience in building scalable, sustainable businesses at the next NCSG Micro-Mentorship Roundtable

IIf you’ve never joined a National Chimney Sweep Guild (NCSG) Micro-Mentorship Roundtable before, moderator Katie Poole describes it as “a can’t-miss, must-attend opportunity for anyone in the chimney industry.”

"This is a unique opportunity to have open discussions with people who have all levels of experience," Katie said. "No question is off limits."

On September 30 at 6:00 pm8:00 pm EST, all NCSG members and their employees are invited to gather online for two hours of candid, open conversation with featured mentor Jim Leslie. The format is simple but powerful: small groups, big ideas, and no off-limits questions. Whether you’ve been sweeping for six months or 30 years, you’ll walk away having both learned something new and shared your own perspective.

Katie described the roundtable as “a one-of-a-kind set up that allows people with all levels of experience to come together and learn and teach.” That exchange is what makes the program stand out from traditional training or networking events—both sides of the conversation are equally valuable.

Her favorite part of moderating is “helping people. People come with challenges they are facing and leave with great insight

and wisdom as to how they can overcome those challenges.” She believes the networking camaraderie in the chimney industry is something special, and these sessions provide a unique way to experience it.

Past roundtables have sparked everything from breakthrough business strategies to fresh approaches for tackling common challenges. In July, featured mentor Alan Rush led an open discussion on increasing sales, a topic some attendees had been hesitant to address. The session broke down barriers and created space for what Katie calls “healthy conversation and a lot of aha moments.”

Jim Leslie’s session promises that same mix of practical takeaways and encouraging community spirit. Investing two hours could mean leaving with an idea or connection that changes the way you work. ■

FEATURED MENTOR:

Jim Leslie is the Chief Operating Officer of Home Service Freedom, working alongside Tommy Mello to help members grow and scale their businesses. Previously, as Chief Marketing Officer at A1 Garage Door Service, he drove explosive growth by refining marketing, operations, and leadership systems. Also the CEO of several successful companies, Jim knows what it takes to build, lead, and sustain a thriving business. He’s passionate about helping owners create something scalable, sustainable, and truly successful.

A Leader Is Someone Worth Following

By Michael Boudart, President Emeritus, Lindemann Chimney Co.

LLeadership is a topic that captivates the imagination and fills countless shelves, airwaves, and conference halls. With over 50,000 books on Amazon alone bearing “leadership” in their titles, it’s clear that the subject is both vast and deeply compelling. Yet, despite the abundance of theories, frameworks, and strategies, the essence of leadership can be distilled into a simple yet profound idea: a leader is someone worth following.

The Merriam-Webster Dictionary defines a leader as “a person who leads: such as a person who has commanding authority or influence.” This definition highlights the traditional view of leadership, often tied to roles of authority in organizations like small businesses, where many of us work, manage, or even own. In these settings, leadership is typically assigned to a title—manager, supervisor, owner, or chairperson— carrying the weight of responsibility and accountability. These roles are critical, as they set the tone for operations, decision-making, and organizational culture. However, a title alone does not make a leader. True leadership transcends formal designations and manifests through actions, character, and influence. Most of us have encountered situations where the assigned leader failed to inspire or connect. Perhaps it was a manager whose directives felt misaligned with the team’s values, or a chairperson whose vision didn’t resonate. In such cases, the lack of personal connection or alignment can erode trust, leaving team members disengaged. These experiences reveal a critical truth: authority does not guarantee followership. Instead, followership is earned through qualities that make someone worth following.

Consider the moments when an individual, regardless of their title, emerges as a true leader within an organization. It might be an employee who steps up during a crisis, a team member who consistently models integrity, or a colleague who rallies others around a shared goal. This phenomenon is instantly recognizable and transcends the size or purpose of the organization,

whether it’s a small business, a community club, or a corporate boardroom. These individuals wield influence not because of a job description but because of their actions and character.

True leadership is rooted in leading by example. It’s about taking personal responsibility for the success of the mission, regardless of status or role. A leader worth following demonstrates accountability, not just to outcomes but to the people they serve. They show up consistently, act with integrity, and prioritize the collective good over personal gain. They listen, inspire, and empower others, fostering an environment where trust and collaboration thrive. Their influence stems from their willingness to “put themselves out there,” taking risks and making decisions that align with the organization’s values and goals.

everywhere. Authentic, credible, genuine and consistent every day.

In small businesses, where resources are often limited and teams are tightknit, this kind of leadership is especially vital. A leader who embodies these qualities can transform a workplace, driving innovation, loyalty, and resilience. They don’t need a corner office or a lofty title; they lead through their commitment to the mission and their ability to inspire others to follow.

Ultimately, leadership is not about commanding from above but about earning trust and respect from those around you. A leader worth following is defined by their actions—actions that reflect character, responsibility, and a genuine care for the success of others. In a world overflowing with leadership advice, this simple truth remains timeless. ■

A leader worth following is the same person on and off the job. They conduct themselves in their families and in their social life with the same level of integrity and ethical standards

Photos courtesy of Lindemann Chimney Co.

COACH'S CORNER

II’ve always been intrigued by the lyrics of an old country song I used to listen to growing up: “Your shiniest day might come in the middle of the night… that’s just about right.” As a young man, I enjoyed the music but never really stopped to consider the words until I was older.

I recently watched the movie "Sully" which tells the story of the “Miracle on the Hudson." It showcases the remarkable story of how Captain Chesley "Sully" Sullenberger mitigated the crisis of losing both engines shortly after takeoff and made a series of pivotal decisions that miraculously led to saving the lives of all 155 people on board.

Your Shiniest Day

By Phillip Stoller, President and CEO, SaverSystems

The crushing weight of a seemingly impossible situation, where every path forward appears blocked, and the very air feels thick with despair. The weight of knowing that the wellbeing of the people who depend on you hangs in the balance of the choices you make and the path you set out upon.

If we’re being transparent, most of us work hard to avoid the pressure of these moments; but it is in these moments where

I was struck by the realization that for many leaders, the contributions for which they are the most remembered are almost always framed by the moments of their lives that must have been the most difficult.

"Your shiniest day might come in the middle of the night... that's just about right."

Though maybe not to the extent of Captain Sully, we’ve all been in situations that give us some ability to relate.

greatness is forged.

As I watched the movie portraying what must have been one of Captain Sully’s darkest nights,

“Your shiniest day might come in the middle of the night… that’s just about right.” Like a picture being brought into focus, the words of the old song finally made sense. I believe true leaders are those that have come to understand this paradox in such a way that they can be present during crisis and courageously act in ways not driven by their primal instinct of self-preservation. They are those that have cultivated the discipline to act altruistically for the good of others despite any increased risk this creates for

The Coach’s Corner column was created by Jerry Isenhour, former president of the National Chimney Sweep Guild (NCSG) and founder of CVC Success Group. Jerry is an industry consultant, educator, and coach.

themselves in the moment.

Throughout history, these leaders have shown us that inspiring hope isn't about ignoring the grim realities facing the people that they lead, but rather it is about illuminating a path through them. It's about seeing possibility where others see only defeat, and then, with unwavering conviction, guiding their team towards that glimmer of light.

So what are some of the core takeaways that we can learn from Captain Sully and others?

• Remain calm under pressure: When a leader maintains their

cool in a crisis, it projects an aura of control that can calm the fears of those around them.

• Communicate clearly and decisively: Sully demonstrated no ambiguity in his commands. Everyone knew what needed to be done, even in the face of the unknown.

• Focus on solutions, not problems: Instead of dwelling on the catastrophic engine failure, he immediately shifted his focus to finding a viable alternative.

• Demonstrate unwavering belief: His actions showed an absolute conviction that a positive outcome was possible, even if it required an extraordinary feat.

Your "shiniest day" might not involve landing a plane on a river, but the principle remains the same. When faced with overwhelming challenges, look to be the leader who, even in the "middle of the night," works to illuminate a path forward.

It's not about ignoring the darkness, but about finding, and then bravely pursuing, the light within it. ■

Leading Through Uncertainty

By Darin Bibeau, CEO/Owner, National Chimney

TThis is the third article in a four-part series called "GSD Hacks" focused on quick tips and real-world strategies to improve efficiency and drive smarter decision-making. In this article, I'll share why, in the face of rising costs and market volatility, strong leadership means holding the line, and how stability can be one of the most powerful tools in your management toolkit.

Running a business today means managing a constant flow of unpredictable challenges: cost volatility, supply chain stress, labor shortages, and customer expectations that are higher than ever. In environments like this, leadership isn't just about steering the ship. It's about choosing how and when to hold the line.

Holding the line could mean keeping certain processes or policies consistent even when everything else feels in flux. For example, some companies decide to maintain stable pricing for a set period despite rising costs. Others might preserve long-standing supplier relationships instead of chasing

short-term deals. The common thread is making a deliberate choice to remove variables for the people who rely on you.

Here’s the hack: sometimes the best way to lead is to simplify. Stability, whether in pricing, policies, or operations, creates breathing room for teams and customers to plan, adapt, and grow. In a business where margins can shift quickly, knowing that one critical factor will stay steady can be a huge advantage.

And while these decisions might look like operational or financial choices on the surface, they’re ultimately people decisions. Leaders who can quiet the noise for those they serve build trust that lasts beyond the latest market swing.

So whether you're managing a small team, warehouse, or growing business, here’s this month’s GSD Hack: don’t just lead through the noise; quiet the noise for the people who count on you. ■

REGIONAL UPDATES

REGION 1

Robby Murphy Region 1 Director

LLeadership for me is something that seemed to come along with owning a home service business. It is not something I sought out to be the best in, rather something I found myself wanting to improve as time went on.

Leadership is not just about giving orders or managing tasks; it is about inspiring others, fostering collaboration, and bringing out the best in each team member. A good leader can transform a group of individuals into a cohesive and motivated team, driving them toward common goals and shared success.

Effective leaders possess qualities such as integrity, empathy, communication skills, and adaptability. They lead by example, demonstrating commitment and passion that inspires their team to achieve excellence.

In times of uncertainty or crisis, a good leader remains calm and decisive, providing direction and support to the team. This stability reassures team members and gives them confidence to face obstacles, knowing that their leader has a wellthought-out plan to guide them.

A leader’s ability to inspire and guide their team not only affects individual and team morale but directly impacts the overall success of the organization. Even though I am the guy in charge, I love seeing my team push to become better leaders for themselves and their peers. If you were an employee at your own business, would you like to be led by you? ■

REGION 5

Roland Perez Region 5 Director

SStrong leadership in the chimney industry isn’t just about managing a crew, it’s about setting the standard for safety, integrity, and excellence. Lead by example: show up prepared, stay updated on codes and certifications, and treat every home as if it were your own.

Great leaders in this field also know the importance of clear communication with customers and team members alike. Be the person who listens first, explains thoroughly, and remains calm under pressure.

Invest in your team’s growth. A good sweep can become a great one with mentoring and support. Encourage continued education, certification through organizations like the National Chimney Sweep Guild (NCSG), Chimney Safety Institute of America (CSIA), and/or National Fireplace Institute (NFI), and hands-on training.

Most importantly, lead with purpose. Your work protects families and homes. That responsibility should drive everything you do. ■

UPCOMING EVENTS

CSR 360° (Virtual)

September 15-16, 2025 | Online/Virtual

Tailored for the chimney industry, CSR 360° is a comprehensive, two-day training that equips participants with the knowledge and confidence to excel in their customer service representative roles.

"Since taking the CSR 360° course, I have seen so much growth in my ability to successfully book customers. My booking rate is consistently higher than it was before I started working with Lauren. She gives concrete tools and steps that I was able to put into place and utilize on a daily basis."

—Joana Bening, Rooftop Chimney Sweeps

Q4 Micro-Mentorship Roundtable

September 30, 2025 at 6:00 pm EST | Virtual/Zoom

This networking opportunity helps new chimney sweeps build their professional network while experienced members pay it forward by sharing their wisdom and life lessons.

2026 NCSG Convention & Trade Show

February 24-28 | Kansas City, MO

Let's turn up the heat together—whether it's pushing the limits of your business, embracing new techniques, or fueling your professional fire. Registration opens on Black Friday (November 28).