TABLE OF CONTENTS
6 Board of Directors Election: Meet the Nominees
Prepare to cast your vote for the 20262027 NCSG Board of Directors no later than January 26, 2026.
12
Meet Our Keynote Speaker: Dr. Kevin Elko
Find out why Dr. Elko is the perfect fit to motivate sweeps to turn up the heat for the year ahead.
14
Understanding NCSG's New Education Tracks
Some changes coming to convention this year, including a new session classification system.
16
A Year in Review of NCSG Certifications
Where NCSG's certification program is headed for 2026.
18
The Future of Gas Fireplace Training Is VR
A quiet hazard—and untapped opportunity—is heating up across the country.
22
Insurance Challenges and Solutions for Sweeps
Best strategies for reducing premiums and losses in today's market.
24 A Step Forward
Four Winds Chimney celebrates grand opening of new 1,900 sq. ft. showroom in Victor, NY.
26
My Thoughts on Chimney Industry Education
Everything you learn culminates in the conversations you have in your customers' homes.
33
Finding His Footing
Jim Fletcher's evolving journey to the chimney industry.
36
Sweeping Out the Bottom Feeders
How we can team up against fake Google
Business Profiles and bargain-bin lead sellers.
42
Upcoming Events
Check out the upcoming regional guild and industry events coming up soon.
Darwin Award
Have you ever seen some interesting things on the job?
Submit a photo with your name and location to marketing@ncsg.org.
SWEEPI NG
(317) 837-1500
December 2025, Volume 49 #11
Staff
Policy ACTION CENTER
Let us know what’s going on! Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!
Libby Almendarez, Membership and Certifications Coordinator office@ncsg.org Page 22
Kailah Schmitz, CAE, Executive Director director@ncsg.org
Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org
Jonathan Erdman, Director of Education education@ncsg.org
Sydney Kaizer, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org
Brittney Burton, Membership and Events Coordinator bburton@ncsg.org
On the Cover: Photo courtesty of Josh Gwinner, warehouse manager with Doctor Flue, Inc. in Tecumseh, MI.
DISCLAIMER
The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.
ADVERTISING
To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.
NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.
PHOTOGRAPHY
Stock images by iStock, Adobe.
ARTICLE SUBMISSION
NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.
In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release. © 2025 National Chimney Sweep Guild
LETTER FROM THE PRESIDENT
FFor the National Chimney Sweep Guild (NCSG), December is about reflection. This year, your Guild continued to serve members on many fronts. Here are just a few.
Publications
This year, we published two books that had been in the works for several years. Both are available for purchase on Amazon.
The first is “The Guide For Chimney Professionals: A Guild Handbook.” It offers insights into best practices, safety standards, maintenance inspection procedures, and professional guidelines for any chimney sweep. This was released in May.
Just released in October is our “Residential Chimney Service Safety Manual.” This manual is the result of 18 years of advocacy, legal action, and collaboration culminating in a historic agreement with OSHA in 2023. It’s basically a framework for employers to evaluate the knowledge and skills needed to prevent injuries due to work related hazards.
MOU Between NCSG and WETT
In June, Bob Ferrari and I traveled to Canada to meet with the Wood Energy Technology Transfer (WETT) Board of Directors to go over the memorandum of understanding (MOU) we signed in December 2024 at their board meeting.
We’ll continue consistent communication between our leadership teams and collaborate in several areas: providing speakers at each other’s events, strengthening chapter connections, coordinating on advocacy efforts, and sharing publications (every WETT member now receives a digital version of Sweeping).
We’re also exploring opportunities to expand education through our learning management system (LMS) and virtual reality (VR) training platforms.
Canada faces many of the same challenges we do, so let’s work together for the good of all sweeps in North America. A special thanks to Zigi and Matt for inviting us to the conference.
Education
In addition to welcoming Jonathan Erdman as the new NCSG Director of Education in October, the LMS and VR programs are expanding with new content. The board just approved a new VR gas training module. Find all of the details and sign up at ftfvr.com/ncsg-support/ ■
By Bill Thornton, President, National Chimney Sweep Guild
BOARD OF DIRECTORS ELECTION
WHY VOTE?
Later this month, you’ll be receiving a link in your email to vote for the 2026-2027 National Chimney Sweep Guild (NCSG) Board of Directors.
Your participation in this election shapes the future of our industry and helps set priorities that affect all members. By voting, you’re ensuring that the
HOW TO VOTE:
If you live in Region 2, 4, or 6, you’re electing ONE regional director for your region only. All members in all regions are voting for ONE at-large director. The board will appoint one additional at-large director per the bylaws.
voices and concerns of chimney professionals are represented at the leadership level. Your choice can impact decisions on training, advocacy, safety standards, and more, making a real difference in our work and industry. ■
1
Ballot:
You will receive an email with your ballot link on December 27, 2025. If you’ve unsubscribed from NCSG emails but want to vote, please log into your profile at ncsg.org/login to resubscribe.
2
Deadline:
Submit your ballot no later than January 26, 2026. Newly elected board members will begin their terms at the annual meeting on February 25, 2026.
Only one vote per voting member company will be counted. Email office@ncsg.org for a physical ballot. Mailed ballots must be postmarked by January 19.
QUESTIONS?
National Chimney Sweep Guild 317-837-1500 | office@ncsg.org VOTE NO LATER THAN JANUARY 26, 2026.
REGION 2 DIRECTOR
D.J. Cross, Inc. | Cross Break Sheet Metal
Media, Pennsylvania
30 years in the industry
Why are you interested in serving on the NCSG board?
It would be my honor to carry on the legacy of advocating for the chimney and venting industry, as the region 2 director for the National Chimney Sweep Guild (NCSG). Chimney sweeping has been part of my life for as long as I can remember! In 1981, my parents started their humble chimney sweep business and joined the Guild soon after. Without the educational opportunities, networking, and advocacy provided by the Guild over the years, I know that our business would be much different today. 44 years later, we now have over 30 technicians out in the field servicing, repairing and installing. Currently, I serve as a member of the technical committee for NFPA 211 and as the region 6 director of the PA Guild of Professional Chimney Sweeps. Previously I have also served as a board member for the Mid-Atlantic HPBA (MAHPBA) and the now defunct International Association of Fireplace & Chimney Inspectors (IAFCI). I would like to offer my time and expertise to help elevate the technical education and professional values of the industry as a whole.
REGION 6 DIRECTOR
UNCONTESTED
MICHAELE DEMPSEY
Professional Chimney Service
Visalia, California
45 years in the industry
Why are you interested in serving on the NCSG board?
I personally have a deep passion and life commitment for giving back to our chimney and venting industry/trade. Continuing my service on the National Chimney Sweep Guild (NCSG) Board of Directors would allow me to be part of a collective voice that shapes our industry’s policies, strengthens safety and training, and advances new codes, standards, and best practices, all while building greater unity for the future of our industry.
I bring industry experience, credibility, leadership, and a strong commitment to education, safety, and ethics. I strive to represent and support my fellow professionals while keeping a clear vision for continuous improvement.
In both my personal life and my businesses, I lead with honesty, integrity, and faith in God.
JONATHAN CROSS
AT-LARGE DIRECTOR
INCUMBENT
GARY SMALLING
Smalling Masonry
Cumberland, Indiana
14 years in the industry
Why are you interested in serving on the NCSG board?
I would like the opportunity to bring a couple of the initiatives we have been working on a little further down the road. We are in the process of tying together all the loose ends to create a specific learning path for our industry that will take you from brand new to journeyman in just a few short years. It has been an exciting journey so far, and I would love the opportunity to see it through.
Done Right Chimney Inc.
Haydenville, Massachussetts
27 years in the industry
Why are you interested in serving on the NCSG board?
I hope to serve on the National Chimney Sweep Guild (NCSG) Board of Directors because training and education have been central to my growth and to the success of my company. Throughout my career, I’ve benefited from the generosity of many in this industry through training programs, classes, and the mentorship of others who were willing to share their knowledge. Serving on the board would allow me to contribute my perspective and experience toward further developing and implementing strong educational and training programs.
I would contribute a strong commitment to integrity, teamwork, and education. As a business owner and field technician, I bring both practical, hands-on experience and the perspective of running and growing a company. I value open communication and collaboration. Most importantly, I am passionate about advancing training and mentoring within our industry, and I would bring that dedication to the board to help strengthen the guild’s educational mission.
CORY MCGILL
The Chimney Guys
Pataskala, Ohio
25 years in the industry
Why are you interested in serving on the NCSG board?
I’m committed to bringing meaningful benefits to our members. My first priority would be to hold a discovery conversation, or a community-wide poll, to clearly understand what resources and support our members value most. Based on early input, I envision opportunities such as on-site safety and access training, as well as hands-on technical training events across the country.
With deep experience in the chimney industry, particularly in chimney business operations, my goal is to help our community of primarily technicians become confident and capable business owners. I’ve seen firsthand—watching my dad work himself to death—how challenging this profession can be. I believe every chimney professional deserves the opportunity to build a business that becomes a true asset, one that supports their families and allows them to retire on their own terms.
REGION 4 DIRECTOR
Blackburns Chimney Services
Columbus, Ohio
23 years in the industry
Why are you interested in serving on the NCSG board?
Board service is one way to give back to the industry for all of the support that the National Chimney Sweep Guild (NCSG) has shown to Blackburns Chimney Services staff over the years. I am very thankful that the NCSG has been available to our company over the years to answer technical and business questions.
Over the past 3.5 years, I have served as the NCSG Region 4 Director. I am currently the board vice president and the advocacy committee chair. In addition, I previously served as board secretary and a member of the governance committee. I also served as a subject matter expert for the Certified Chimney Professional exam. I completed the HPBA Government Affairs Leadership Academy in 2025.
I would be honored to continue serving the NCSG as the region 4 representative by contributing my time and knowledge to further industry cohesion, educational opportunities, and advocacy partnerships.
KATIE POOLE
DEBBIE WIEDWALD
"A MUST-HAVE FOR EVERY CHIMNEY PROFESSIONAL. IT'S CLEAR, COMPREHENSIVE, AND PRACTICAL."
THE GUIDE FOR CHIMNEY PROFESSIONALS
A GUILD HANDBOOK
An essential resource for those in the chimney industry, this handbook offers insights into best practices, safety standards, maintenance, inspection procedures, and professional guidelines. It is a go-to reference for inspectors and technicians seeking to enhance their expertise, stay compliant with industry codes, and provide top-quality service.
Whether you're new to the trade or a seasoned professional, this guide equips you with the knowledge and skills necessary to excel in the field.
MEET OUR
KEYNOTE SPEAKER 2026
Dr. Kevin Elko
EVENTS UPDATE
ADr. Kevin Elko To Give Convention Keynote
By Brittney Burton, Membership and Events Coordinator, National Chimney Sweep Guild
As you push through another demanding busy season, the long days in the field and constant calls can make it hard to look beyond the next job.
At the 2026 National Chimney Sweep Guild (NCSG) Convention & Trade Show in Kansas City, keynote speaker Dr. Kevin Elko will bring a message built for these moments. His talk ties directly into this year’s theme, Turn Up the Heat, a reminder to push yourself, sharpen your skills, and fuel the fire that keeps your business moving forward.
Dr. Elko is a nationally known performance coach who has worked with championship teams like the Philadelphia Eagles, Dallas Cowboys, Pittsburgh Steelers, and the University of Alabama football program, as well as major companies including FedEx, Coca-Cola, and State Farm. His message centers on mental toughness, leadership, and the idea that success comes from focus and consistent effort every single day.
His keynote, “To Do the Impossible, You Have To See the Invisible,” challenges audiences to stop simply going through the motions and start growing again. He’ll talk about setting goals, visualizing success, and speaking those goals into existence, especially when times are tough.
For an industry balancing rising costs, staffing challenges, and shifting customer expectations, his message couldn’t come at a better time.
Dr. Elko will deliver the keynote during the opening general session on Wednesday, February 25. Registration is open now. Register by December 31 to save $100 per person and get a bottle of our oneof-a-kind Sweep & Smoky barbecue sauce, only for early birds. ■
Register by Dec. 31 to save $100 and get this 'Sweep and Smoky' KC style BBQ sauce.
EVENTS UPDATE
WWhen I headed to my first convention in 2023 as a newly minted Certified Chimney Professional (CCP), I was excited and honestly, a bit overwhelmed. Looking at the agenda, I wanted to go to every single class. Of course, the simplest way to start prioritizing is by checking which CEUs you need and picking classes from there. But that’s not always the full story.
If you’re attending the 2026 National Chimney Sweep Guild (NCSG) Convention & Trade Show and are not yet certified, or if the CEU requirements don’t quite fit your needs, you’re not alone.
In recent years, the NCSG Events Committee has taken great care and intention in expanding and refining the education classification system to be more relevant and useful. Let’s break down how our new education tracks, content fields, and tags can help you make each learning hour count.
Four Main Tracks
Similar to previous years, each agenda session lands in one of these four main buckets:
• Technical: Systems, inspection tools, repairs, troubleshooting, hands-on training
Understanding NCSG's New Education Tracks
By Felicity Monsees, Volunteer, Events Committee, National Chimney Sweep Guild
• Codes and Standards: Industry rules, compliance, NFPA guidelines, certification essentials
• Health and Safety: Workplace best practices, team wellbeing, PPE, emergency response
• Business and Administration: Office and leadership, finance, HR, customer experience, brand-building, documentation
Content Fields and Tags
Every track gets sliced into content fields (big themes like Heating Systems, Safety Gear, Finance, or Marketing).
Then we add tags to identify the specific focus: Flue Liners, Documentation, Compliance, Customer Retention, Leadership Strategy).
This multi-layered approach lets attendees efficiently sort sessions by both general interest and relevance.
For example, if you're a field technician, look for sessions tagged "Sweeping Methods" or "Diagnostic Tools." Office managers can zero in on "Reporting" or "Customer Experience."
Pro tip: Build a spreadsheet to map every team member’s
top tracks, content fields, and tags for the week. It keeps your whole crew covered and your trip intentional.
Final Tips for Convention Success
To get the most out of every session, here are a few tools and techniques I recommend:
• Use a recorder or AI notetaker. I swear by Fireflies for both inperson and virtual meetings.
• Don’t hesitate to ask presenters for their slides and resources after the session.
• If there’s a presentation you wanted to attend but couldn’t (the hard truth of being a solopreneur), reach out to presenters for any resources or wisdom they're willing to share.
• Strategize CEU and topic balance.
Here’s one last tip, especially if you’re just sending two team members for your entire company: be intentional about splitting up. Spread out over as much diverse content as possible and glean everything you can from the convention. Stay open, stay teachable, and remember: lifelong learners grow. Lifelong learners are walking legacies. ■
Build Real Skills For
From The Comfort Of Your Own Home.
From the Future’s seven VR training modules cover the core skills chimney professionals need: masonry repair, prefab fireplace systems, house pressure testing, and more.
Practice hands-on procedures in a realistic 3D environment. No travel required. No equipment costs. Just focused training that helps you learn faster, retain better, and show up to jobs with confidence.
• Masonry inspection and basic repair steps.
• Prefabricated fireplace inspection and fault checks.
• House pressure testing and draft diagnostics.
Whether you’re entering the trade or sharpening your skills, this training breaks down complex procedures into clear, repeatable steps you can practice until they stick.
Step into VR training developed by From the Future and the National Chimney Sweep Guild.
Start learning at www.ftfvr.com/ncsg-support
CERTIFICATIONS UPDATE
AA Year in Review of the NCSG Certification Program
By Jessica Thornton, Associate Director and Certifications Coordinator, National Chimney Sweep Guild
As the year winds down, it’s a good time to take stock of what we’ve accomplished together and where the National Chimney Sweep Guild's (NCSG) certification program is headed next. This has been a year of refinement, recognition, and growth.
Highlights From the Past Year Accreditation Achievement
NCSG’s certification program earned continued accreditation from the ANSI National Accreditation Board (ANAB). This means our certifications—the Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), and Certified Chimney Journeyman (CCJ)—remain recognized as meeting rigorous, third-party standards.
Education and Resources
Earning and maintaining certification means staying current. NCSG continues to expand its study guides, online resources, and exam support materials to help candidates prepare with confidence. These tools reflect our ongoing goal to raise standards and make certification more accessible for every professional in the industry.
A Growing Certified Community
Today, 354 professionals hold active NCSG certifications across the CCP, CCR, and CCJ programs. Each one represents skill, integrity, and dedication to the trade. The number continues to grow as more sweeps recognize certification as a mark of competence and trust in the field.
Why It Matters
• Credibility and Trust: Certification helps you stand out. It signals to customers and peers alike that you’ve met nationally recognized standards
for knowledge and safety..
• Safety and Best Practices: Staying current on codes, technology, and techniques means safer work for you and peace of mind for homeowners.
• Business Value: Certified professionals gain access to marketing tools, directory listings, and recognition in Sweeping magazine and other NCSG communications.
• Professional Growth: From the CCP to the CCR, CCJ, and ultimately the Master Chimney Professional (MCP) designation, certification provides a clear path for continued learning and advancement.
What's Ahead
More Options and Flexibility
Candidates can continue to choose between online, remote-proctored exams or in-person testing sessions at events and regional guild gatherings. If your region doesn’t currently host exams, consider partnering with NCSG to help make it happen.
Strong Governance and Integrity
Accreditation requires consistent oversight and fairness. The Certification Committee continues to uphold these standards through established policies and transparent procedures that ensure the program’s integrity.
Recertification Begins in 2026
For the first time since NCSG’s exams earned accreditation, certificants who passed in 2023 will be eligible to recertify in 2026. To stay current, certified professionals will need to complete 36 continuing education units (CEUs) and submit the recertification fee (or opt to retake the exam).
How To Stay on Track
• Already certified? Check your renewal date and review your CEU progress now so nothing slips through the cracks.
• Thinking about getting certified or moving up? Visit the NCSG certification website at certifiedchimneyprofessionals.com to learn about exam eligibility, study materials, and application steps.
• Stay active and engaged. Certification isn’t a one-time achievement. Keep learning, uphold ethical practices, and use your credential to strengthen your reputation and your business.
In Closing
This has been a meaningful year for NCSG certification: renewed accreditation, clearer career pathways, and a growing network of certified professionals. Each step strengthens our trade and the trust homeowners place in it.
As we move into a new year, there’s plenty to look forward to: more flexibility, more recognition, and
"Today, 354 professionals hold active NCSG certifications. Each one represents skill, integrity, and dedication to the TRADE."
more ways to grow. Whether you’re just beginning your certification journey or continuing to advance, your commitment to excellence makes a difference every day.
Here’s to another strong year ahead: safe sweeping, steady growth, and continued professionalism across our industry. ■
EDUCATION UPDATE
IThe Future of Gas Fireplace Training Is VR
Mike Christian, CEO and Co-Founder, From the Future
In neighborhoods built during the early 2000s, behind every stone hearth and decorative mantel, a quiet hazard is heating up. Gas fireplaces, once sold as “maintenance-free,” are now reaching the end of their service life. Components are corroding, sensors failing, and vent systems wearing out. Millions of units across the country are entering the danger zone, and homeowners are only now discovering that “maintenance-free” does not mean “risk-free.”
That growing realization is about to drive one of the biggest service surges the chimney and venting industry has ever seen. The challenge is that there are not enough trained professionals to meet it.
Industry sources estimate that most gas fireplaces last 15 to 20 years before requiring major service or replacement, yet many in operation today were installed two decades ago. As those systems age, the risk of leaks, backdrafting, and carbon monoxide exposure rises sharply, along with the liability for anyone inspecting them without proper knowledge of gas appliances. For business owners, that is not just a safety concern; it is a wide-open market.
A Shortfall and a Shift
Across the country, companies are struggling to keep up with inspection requests, retrofits, and replacements. An aging workforce and limited training opportunities have created a skills gap just as the need for gas expertise grows. Those who step up now, to learn diagnostics, pressure testing, and leak detection will define the next era of the sweeping trade.
That is where the National Chimney Sweep Guild's (NCSG) upcoming Gas Fireplace Training Program comes in. Built around the tools and safety
protocols every technician needs, it is designed to meet this moment by combining virtual reality (VR) with a structured Learning Management System (LMS) for the best of both worlds.
Cognitive Meets Hands-on
The training follows a hybrid model. Immersive VR simulation covers the physical and procedural skills, while the LMS builds the cognitive foundation. In VR, learners step into realistic service environments, practice pressure testing with a manometer, calibrate an electronic gas sniffer, and apply leak detection fluid to pinpoint invisible hazards. Each session builds confidence in safe, repeatable methods before a student ever touches a live appliance.
Through the LMS, students explore gas behavior, electrical dynamics, professional conduct, and documentation standards. Together, the two systems form a complete learning loop: experience, understanding, and safe application in the field. As Gary Smalling says, it is “the safest way to get a basic understanding of popular gas fireplace systems.”
The Road to Greater Opportunity
No one in the industry currently offers a gas-service certification, but this training opens a new path to advancement. It provides practical skills that translate directly to the field, qualifies for CEUs, and counts toward apprenticeship progress. More importantly, it expands a technician’s business skill set, helping sweeps and companies take on highervalue service work and earn more while raising industry standards.
You can learn more about the NCSG's VR Gas Fireplace Training Program in February at the 2026
NCSG Convention & Trade Show in Kansas City. Until then, there is plenty to learn and practice. Six fireplace and chimney inspection modules, a house pressure VR training, and web-based courses are already available, including more than 150 lessons covering carbon monoxide, respiratory protection, combustion 1-3, electrical safety, and photography.
Why Now?
The timing could not be better or more important. The number of gas fireplaces nearing the end of their lifespan is climbing fast. Insurers and homeowners are increasingly aware of safety liabilities, and the sweeping industry faces a shortage of qualified professionals to handle both routine and high-risk inspections.
VR and LMS training together solve both problems: safety and scalability. They make it possible to train more people faster without cutting corners. We are preparing technicians before sending them into homes to work on live systems.
A Safer Future, and a Smarter One
Every aging gas fireplace represents both a risk and a revenue opportunity. The difference lies in preparation. Those who understand gas systems, not just how to clean them but how to test, measure, and document them, will lead the next wave of service, safety, and trust.
For business owners, that means more than safety. It means new income streams, faster employee readiness, reduced liability, and the ability to market advanced gas-system expertise that most competitors cannot yet offer.
For those ready to take that step, the upcoming Gas Fireplace Training Program marks the beginning of a new journey—a path to stronger safety, confidence, and profitability for the industry’s future. ■
Learn Gas Service The Smart Way.
Troubleshooting gas systems has never been easier or safer. With From the Future’s Gas Fireplace VR Training, you can practice diagnostics, testing, and troubleshooting procedures inside a realistic, hands-on 3D environment.
Master thermopile testing, valve calibration, ignition systems, and full safety checks all without travel, risk, or wasted parts. It’s bold, innovative learning designed for today’s technicians and tomorrow’s experts. Step into VR training developed by From the Future and the National Chimney Sweep Guild. Start learning at www.ftfvr.com/ncsg-support
FEATURE ARTICLE
T2025: A Year of Digital Ascent and Professional Mastery
By Trent Simmons, Owner, Top Hat Chimney Sweeps
The year 2025 was a landmark period for the chimney and fireplace industry, defined not by any single event, but by the collective decision of professionals to embrace digital innovation and commit to deepening specialized training. Sweeps nationwide solidified their role as integrated homeheating experts, driving significant market growth through enhanced efficiency and safety services.
The Hyper-Focus on High-Value Education
Throughout 2025, the industry witnessed a powerful, decentralized surge in professional education. Rather than relying on a single large gathering, the National Chimney Sweep Guild (NCSG) and regional associations strategically increased targeted training initiatives.
Rise of Hands-On Training (H.O.T.)
Regional workshops and specialized hands-on training events took center stage, focusing on critical, practical skills. Key among these was mastering house pressure and drafting diagnostics, essential for resolving venting issues in modern, tightly sealed, energy-efficient homes.
Next-Generation Learning Tools
The industry saw increased utilization of virtual reality (VR) and digital learning platforms. These tools provided immersive, repeatable training for safe chimney inspections, furnace venting, and structural diagnostics, offering a flexible and highly effective way for both new and experienced sweeps to sharpen their skills.
Bridging the Workforce Gap
Business education centered on talent management
and generational leadership. The focus was on helping companies successfully recruit, train, and retain the next generation of sweeps, ensuring a strong, continuous future for the trade.
Technological Integration: Safety and Efficiency First
Technology moved out of the showroom and into the tool bag, making inspections more accurate and repairs more durable.
Advanced Flue Restoration
Durable, non-invasive relining solutions became standard. Methods like ceramic-based coatings gained significant traction as a viable alternative to traditional liners. These coatings provide a seamless, fire-resistant seal, drastically improving the integrity and efficiency of older masonry chimneys.
Digital Diagnostic Mastery
For Level 2 inspections, high-resolution cameras and 3D visual documentation transitioned from a premium offering to a professional requirement. This technology empowers sweeps to provide indisputable evidence of flue condition, enhancing safety compliance and building trust with the customer.
The Smart Hearth
The continued rise of Wi-Fi-enabled and appcontrolled fireplaces broadened the professional's scope. The modern sweep is now expected to understand the intricate venting, safety clearances, and operational diagnostics of these integrated smart-home heating systems.
Market Trends: The Demand for Modern Comfort
Consumer buying habits in 2025 rewarded sweeps who specialized in high-efficiency and aesthetically current installations.
The Efficiency Mandate
Demand for EPA-certified wood stoves and high-efficiency gas and pellet inserts remained exceptionally strong. This trend highlights the professional sweep's role as a trusted consultant for homeowners looking to reduce heating costs and improve environmental performance.
Year-Round Service
The booming popularity of expanding to outdoor living spaces helped flatten the industry’s traditional seasonality. Custom-built outdoor fireplaces and linear fire pits became central to high-end patios, solidifying the chimney professional's involvement in year-round installation and maintenance.
The success of 2025 proves the vitality of the chimney and venting industry. By focusing intensely on specialized education and embracing tools that enhance safety and efficiency, professionals have ensured a path of continued mastery, market relevance, and strong business growth for the years to come. ■
INSURED & INFORMED
CChimney sweep and furnace contracting companies serve a vital role in protecting homes and businesses, but this specialized work comes with unique insurance hurdles. As members of the National Chimney Sweep Guild (NCSG), we are here to help you understand why insurance can be a struggle and the best strategies for reducing both premiums and losses in today’s marketplace.
Insurance Challenges and Solutions for Chimney Sweeps
By Gordon Sheucraft, Risk Advisor, SouthPoint Risk
Unique Insurance Struggles for Chimney and Furnace Contractors
Few trades face the blend of risks inherent to chimney sweep and furnace work. Daily exposures include falls from heights, contact with hazardous materials like soot and creosote, and liability for fires potentially traced back to completed work. Insurers know these exposures lead to claims
that can be both frequent and severe, so many carriers either avoid the sector altogether or price coverage at a premium. Beyond general liability, chimney contractors must grapple with requirements for workers compensation, commercial auto, and often property coverage for tools, equipment, and facilities. Increasingly, customers—especially HOAs, property managers, and general
Darwin Award
On an installation, we thought this was a true masonry fireplace. To my surprise, it had a wood chase instead of a proper brick interior. We removed the clay flue tiles and installed class A pipe. Just a side note- they burned the fireplace every year a lot!!!
SUBMITTED BY: Pete in Mansfield, TX
Have you ever seen some interesting things on the job? Submit a photo with your name and location to marketing@ncsg.org.
contractors—demand additional insured endorsements or higher limits for proof of professionalism and to secure jobs. Fulfilling these demands while managing costs and compliance across different state regulations adds another layer of difficulty.
The Premium Squeeze and Claim Pitfalls
Every claim matters in this industry, and a poor loss history quickly drives up premiums or limits market options. Workers compensation claims are particularly common due to slips, trips, burns, and respiratory injuries. Even seasoned companies can face large general liability claims if a fire, ventilation problem, or carbon monoxide complaint is traced to their work. The result? Premiums can jump at renewal, or coverage may even be non-renewed if the loss ratio worsens.
Complicating matters, many smaller businesses struggle to document safety procedures, keep up with inspection protocols, or maintain best practices for equipment upkeep and employee training. This lack of documentation can catch up with companies at audit time, often leading to increased premiums or uncovered losses.
Proactive Strategies for Reducing Premiums and Losses
Fortunately, NCSG members can take significant steps to turn the tide. Here’s how to help stabilize premiums and minimize losses:
• Invest in rigorous safety programs. Insurers look favorably on businesses that provide detailed, ongoing safety training focused on fall prevention, PPE usage, and safe handling of hazardous materials. Document training and incident reviews, as this
can win underwriting credits and support claims defense.
• Upgrade documentation and maintenance. Maintain thorough records of equipment inspections, ladder checks, and vehicle maintenance logs. Well maintained tools and vehicles reduce breakdowns and accident risk, enhancing safety and loss history.
• Seek professional certifications and membership. Evidence of NCSG or Chimney Safety Institute of America (CSIA) certification, plus active Guild involvement, reassures insurers that best industry practices are followed. Certification demonstrates professionalism and may open doors to insurance markets with better policy terms.
• Monitor and learn from loss runs. Regularly review claims history to identify trends or recurring losses. Address root causes with targeted policy or
procedure updates, such as refresher safety training after a rash of ladder falls.
• Make smart deductible and coverage choices. Carefully select deductibles and coverage levels that align with risk appetite and contract obligations.
• Risk-transfer practices. Require subcontractors to carry their own proper coverage and secure additional insured status when possible; this can deflect claims and help keep your own loss ratio low.
Building an Insurable, Resilient Business
While premiums may always be a significant expense, focused risk management, professional development, and working with the right insurance partners can deliver better rates, broader coverage, and peace of mind to help chimney and furnace contractors thrive. ■
FFour Winds Chimney, a leading provider of chimney and fireplace services in Central and Western New York, officially celebrated the grand opening of its new showroom located in Victor, NY, on Thursday, October 2, 2025.
The new showroom spans 1,900 square feet and features a sophisticated display of 19 functioning fireplace models from a variety of top vendors, including Valor and Regency. The space is designed to allow homeowners to see the units operating on a wall, making it easy to envision how a new fireplace, insert, or stove will look in their own homes. The showroom also displays other essential products, such as chimney caps. Adding to the specialness of the space, each unit was installed and the entire décor and painting were completed by the Four Winds Chimney team members themselves.
The Grand Opening event drew a diverse crowd of supporters, including representatives from key partners like Valor, Regency, and Copperfield, local media, members of the FLX Chamber of Commerce, and friends and family. The celebration was highlighted by a special appearance from Spikes, the beloved mascot of the Rochester Red Wings.
"We're thrilled to open this new showroom; it gives us a fresh way to serve our neighbors and bring warmth and comfort to their homes," said Anthony
A Step Forward
Four Winds Chimney celebrates grand opening of new 1,900 sq. ft. showroom in Victor, NY
By Joe Schwartz, Marketing Coordinator, Four Winds Chimney
Valerio, Four Winds Chimney owner and a fourthgeneration mason. "This represents a milestone moment for our company and is the continuation of the dream I had eight years ago when I started Four Winds Chimney. That dream was to build a company I could be proud of, one that provides the best service, supports our community, and gives our employees the ability to create happy and secure lives for their families. This showroom is that dream coming to reality." ■
Good-Bye 2025
2025: A Year of Change, Connection, and Growth
For the Chimney Safety Institute of America, 2025 was a year of transformation — a time to adapt, connect, and look ahead with renewed purpose. Change was evident in how we educate, operate, and support the professionals who make up our industry.
At the HPBExpo in New Orleans, Jesse Doucette was sworn in as Chairman of the Board, marking the start of a new chapter in collaborative leadership.
A major highlight came when we welcomed the ESCHFOE delegates and their families to Chicago, Illinois. The event brought together 70 attendees from 14 countries, fostering learning, friendship, and global connection — a reminder that our community extends far beyond borders.
Throughout the year, CSIA enhanced training and education offerings to meet the evolving needs of chimney and venting professionals and launched a redesigned website to make resources and registration simpler and more accessible. Behind the scenes, we continue to modernize internal systems to simplify processes for certified individuals, making it easier than ever to manage certifications and continuing education.
Through it all, one thing remains constant — our dedication to the industry and the people who keep homes safe. As we look to 2026, we do so with gratitude, optimism, and excitement for what’s ahead.
www.CSIA.org
EDUCATION UPDATE
TMy Thoughts on Chimney Industry Education
By Jonathan Erdman, Director of Education, National Chimney Sweep Guild
The chimney industry is flooded with educational opportunities. What an incredible thought! Those pioneers who worked to raise the standards in our industry made it their passion to provide professional training so we could hone our craft and deliver a great product to our customers. A product that is, well, YOU. The well-informed chimney sweep. The professional chimney mason. The well-equipped liner install crew. The customer-savvy office manager.
We are seeing a generation of leadership begin to retire from the industry, and they are passing the torch to us. The men and women who served as our industry “elders” have invested their lives in building the industry we benefit from every single day. And they did it because they were passionate about what they do. They knew that there are people all across this country who are literally putting fire in their homes, and should probably make sure it doesn’t destroy their home.
These pioneers devoted themselves to making sure the technical aspects of our trade were rock solid. Not because they wanted to get rich, but because they care. Yes, some built successful businesses along the way, but after spending time with a portion of the leaders in our industry who are retiring, I can attest it is clear they all have this one thing in common: they really do care.
Now it’s our turn. It’s my turn and it’s your turn to pick it up and run with it. As we see a generational transition taking place, here is my approach to education in our industry and it is governed by this single principle—the customer’s living room is the most important space in our industry.
The board room is important. There are lots of board rooms in our industry. These rooms are where
big decisions are made. But if the board room loses sight of the living room, then it becomes a vacuum of ideas that shape an industry who can easily become out of touch.
The classroom is important. This is where technicians, installers, owners, and office personnel gain knowledge and grow. The classroom can be at a convention, in a lab, on an iPad or smartphone, or now even in a virtual reality (VR) headset. And the classroom can be difficult. There is so much technical information that can make the subject challenging to learn, but the reason we press on is because we know at some point we will be in the living room. Even if not us directly, those individuals we are training will be in the living room.
The warehouse is important. If we don’t have the materials to perform our tasks and deliver results, then we definitely won’t make money, and we certainly won’t help the homeowner a single bit. Our vendors and suppliers have been very creative with ways to make sure our warehouses have exactly what we need to provide for… the living room.
The living room is where the chimney magic happens. It’s where we learn who the homeowner is and what sort of systems they want us to service. The living room is where we discuss our findings and offer solutions. It’s where the customer hands us a check for a job well done. The living room is where that homeowner will light their fireplace every Thanksgiving and Christmas and make memories because we helped them get to that point. We helped that family make those memories. The customer living room is why we do what we do.
And what exactly does this have to do with education in our industry? Take a moment and think about the educational opportunities available to you
right now. There is a lot of good stuff out there. And it’s being offered with you in mind. We know you cannot always send a team to another part of the country for training, so we are all working to bring the training to you. We also know that going away for focused training is important, so we make those options available as well.
But here is where keeping the living room as the focal point really makes a difference in education. Your focus as a business owner or operator is the customer living room for all those reasons I just mentioned. The customer home is your bread and butter. The education we provide in the industry must also keep that in mind. Everything you learn over the years culminates in the conversations, inspections, and installations you have in the homes of your customers every day.
It’s my estimation that as an industry, the educational opportunities being made available are hyper-focused on practical application in the content we are delivering. Every classroom in our industry teaches with a goal of practical application. That also means, however, if there ever becomes a disconnect between the classroom and the customer living room, it’s worth determining why. It begs the question, are we delivering the content in a way that makes it more effective? Or, are the
participants fully engaged? I think it’s both. Many participants are passionate students who want to perfect their craft. There are some participants who were told they had to attend the class, and may not put as much into the class. In a way, that’s on them, but we should still try to draw them in.
The most effective way to learn anything is one-onone, hands-on education. That isn’t always possible, so we have to get a little creative sometimes. We have a really good grasp on the content we deliver, but we are seeing a shift now to focus more on how that content is being delivered.
I’ll leave you with this—the customer’s living room is our greatest educational litmus test. We can put together great conventions, network at meetings, and spend money to either attend or host classes, but if we don’t deliver in our customers’ homes, then what was it all for? I will do whatever I can in my position to keep the chimney magic happening in the customer’s living room for years to come by making sure the way we deliver educational content is just as effective as what we deliver. I know all the educators in our industry will do the best job they can to deliver quality education so you can do the best you can at delivering professional chimney service. ■
Pellet
Gas Wood Oil
AMERICAN MADE
Bill Thornton
President and Region 2 Director
How do you envision the chimney industry 50 years from now?
Well, I’m more of a history buff than a science fiction writer. I do think we will still be burning our renewable resource, wood. The appliances and open-hearth designs may change, as well as cleaning methods. The weather will have beat up the crowns we are pouring today; mortar will fail and will need to be fixed. It’s hard work, so someone will need to fix and maintain it.
What’s something people usually don’t know about you?
In my life before sweeping, I developed electrical troubleshooting manuals for the transit and automotive/motorcycle manufacturers. I really liked that work, and it took me all over our nation, from the PATH subway cars in the World Trade Center to the sunny beaches of Los Angeles and American Honda in Torrance, CA. I developed the Honda GL1200 ETM for 7 years in good old Ohio too. I ended when our CEO’s plane crashed, then the company was sold to our competitor in Detroit. Then I started my sweeping career after I met a guy named Bob—Sooty Bob from Iowa.
Do you have a favorite NCSG memory or event?
Well if you know me, you know I like to hit the rivers and streams wherever I go to do a little fishing. Back in 2018, I booked a trip to Washington before the Portland convention. I had it all planned, mostly on the Lewis River in Washington. When my family got word, they all wanted to tag along (fishing was put on hold). The best part was I had already booked the motels in small towns and on the ocean. We ended up travelling on the 101 to Seattle to catch a ball game and visit the town and all the attractions like Mt. Saint Helens and Mt. Rainier. It was a memorable trip for all! Since that trip, I add time to visit the area around at every convention and the family enjoys it too! ■
Bill Thornton owns Wissahickon Chimney & Fireplace in Ambler, PA.
Chase Davis Certification Spotlight
Which certification(s) do you hold?
Certified Chimney Professional When/how did you get your start in this industry?
I started in November of 2024 by chance. I wanted to work in the trades after moving to Asheville, and this was the first opportunity that came up. I took the job also because I wanted to learn something new.
What would you say to someone who is thinking about getting certified through the NCSG?
I would say, "Do it!" It can open doors for you in the industry and also make you a better chimney sweep.
What is one piece of advice you have for fellow industry professionals?
One piece of advice would be: never stop learning. You can learn from everyone around you. Getting input from different people will help you solve problems more easily and ultimately give you more knowledge.
What's something that people usually don't know about you?
Something people may not know about me is that I am an avid Dungeons & Dragons player. I have been for years. ■
The CCP exam is offered throughout the year online, as well as select dates in-person. Choose a date that fits well with your schedule and allows you time to prepare. Visit certifiedchimney professionals.com to learn more about the CCP!
Price Lock 2025
We Wrapped Up the Best Gift of the Season: Locked-In Pricing Through 2025
The season’s in full swing — and National Chimney is ready. We’ve locked in pricing through 2025 and packed the shelves for quick shipping all winter long.
Finding His Footing
Jim Fletcher’s evolving journey to the chimney industry
SSometimes a career starts with a single unexpected question. For Jim Fletcher of Fletcher Chimney Service LLC in Plover, Wisconsin, it happened while standing on a roof.
“After graduating college, I was working part time jobs while hoping that perfect career job would fall into my lap," Jim said. "Little did I know I’d be working a seasonal job as a pesticide applicator, and one of our clients was a chimney sweep. I was on his roof taking care of some wasps nests when he asked if I was scared of roofs. I lied and said no. I was then offered a job."
That spontaneous answer led to a 15-year career in the chimney industry, one that Jim admits has been full of lessons learned the hard way.
“I started off not knowing what I didn’t know,” he said. In the early years, he focused on sweeping as many chimneys as possible, with little emphasis on inspections. Everything changed the day he saw an ad for a class and decided to drive six hours to attend.
“That introduced me to a whole new world, including the [National Chimney Sweep Guild (NCSG)]," Jim said. "From that day forward I took a whole new approach. I got certified and studied everything I could get my hands on."
He earned his Certified Chimney Professional (CCP) certification in 2022 and became a member of the NCSG that same year. That education opened doors to professional growth and community, including serving on the board of directors for the North Central Chimney Guild (NCCG).
“The connections with other members has been invaluable," Jim said, referring to his NCSG membership. "Having a brotherhood of people who are willing to help has been number one. I have also acquired more and more skills. Masonry, installations, and inspections have now overtaken the business and sweeping is just a small part." ■
Jim and his wife grew up two blocks apart and had known each other since age 12, but it took online dating in their 30s to reconnect.
REGION 5
MARKETING UPDATE
ISweeping Out the Bottom Feeders
By Taylor Hill and Carter Harkins, FutureNow Marketing
If you’re in the chimney and venting industry, you’ve probably noticed that the digital marketing landscape has gotten a little… grimy. Between fake Google Business Profiles (GBPs) popping up like whack-a-moles and cheap lead-generation websites flooding Google Ads with “$89 Chimney Sweep Near You!” offers, it’s getting harder to tell who’s real and who’s running a scam from their couch.
Let’s call it what it is: bad actors are gaming the system, and Google’s not catching all of them fast enough. But the good news? You can fight back and win without stooping to their level.
Bad Actors Abusing Google Business Profiles
GBPs are the beating heart of local marketing for chimney pros. They’re how homeowners find you, read reviews, get directions, and, if you’ve set things up right, call or message you directly.
Unfortunately, they’re also how bad actors have learned to cheat the system.
Have you seen any of these?
• Fake Locations: Competitors (or shady “companies”) create fake GBPs in your service area. Sometimes using UPS Stores, unmarked coworking spaces, or random parking lots and street corners.
• Keyword-Stuffed Names: “Best 24/7 Chimney Cleaning Nashville” or “Cheap Chimney Repair Near Me” instead of the actual business name.
• Duplicate Listings: One company creates five or more fake profiles to dominate the map pack. Chances are, if they are doing it in your area, they are doing it across the country).
• GBP Sabotage: Some even “suggest edits” on competitors’ profiles to change hours, categories, or phone numbers, which is basically digital vandalism.
It’s underhanded, it’s common, and it’s absolutely against Google’s guidelines.
Why It Matters
This isn’t just about “fair play.” It’s about survival. When fake listings flood the map, legitimate companies like yours get buried.
Those bad actors steal real customers who should’ve been calling you, not some out-of-state broker pretending to be local.
Even worse, when homeowners end up with a bad experience (or no-show scammer), it doesn’t just hurt them. It damages trust in the entire chimney industry.
You Can Do Something About It
Here’s how to clean up your digital neighborhood, and make sure your GBP shines like a freshly swept flue.
But before you do, make sure you have a verified Google email address that IS NOT associated with your company! You will be using that email address to report the fake listings.
Report the fakes.
If you find a suspicious profile:
• Go to the GBP listing, click “Suggest an edit,” “Close or remove,” and choose “Spam, fake, or duplicate.”
• For repeat offenders, use Google’s Business Redressal Complaint Form. Include screenshots,
photos, and proof.
If a business name is stuffed with keywords, flag it under “Business name is incorrect.”
Rally the locals.
Ask your team, your loyal customers, even your family to report fake listings too. Multiple people confirming the same spam gives your report more weight. This is also not the time to shun the legit chimney companies in your area. Band together and have as many people as possible turning these bad actors into Google. Just remember to NOT USE an email address associated with your company.
Protect your company profile.
• Audit your GBP every month.
• Add new photos or posts weekly. Most fake listings never bother.
• Respond to every review (yes, even those ones). It signals activity and authenticity.
• Keep your info 100% accurate: service areas, hours, categories, and phone number.
Play the long game.
• Keep your citations consistent (same name, address, phone across directories).
• Encourage your customers to post pictures with their reviews.
• Make sure the service areas, hours, categories, and phone number on your GBP is the same on your website.
If your GBP gets suspended because of a spam
wave, don’t panic. Submit reinstatement with clear proof (business license, utility bill, signage, photos, video). Legit businesses will win that appeal, though it may take a couple of tries.
The Bottom Feeders: Cheap Lead-Gen Websites
While the fake GBPs are clogging up Maps, a different breed of hustler is flooding Google Ads and Local Services Ads (LSAs). These aren’t chimney companies—they’re lead brokers pretending to be one.
They run ads under fake names like “24/7 Chimney Pros” or “Chimney Sweep Deals Near Me,” and sometimes the same name all over the country to collect the homeowner’s info, and then sell that lead to a few contractors to make a few bucks on every lead.
They look local. They sound local. But they’re nothing more than middlemen who have never laid hands on a flue brush.
Why are these lead sellers dangerous?
• They drive up ad costs. They flood auctions with cheap bait ads, forcing real companies to pay more per click.
• They confuse homeowners. Customers think they’re calling a real business, only to be resold like merchandise at a thrift store.
• They poison the market. When a homeowner buys an $89 “chimney sweep” and gets ghosted, or sold down a river, yes we have spoken to a lot of you that see this all the time, they assume the
Carter Harkins and Taylor Hill are the authors of Blue Collar Proud: 10 Principles for Building a Kickass Business You Love, and co-owners of FutureNow Marketing with Brad & Shannon Good, a home services marketing company specializing in human-centered AI that will optimize your business and generate leads. They’re trusted thought leaders in the industries they serve, so you’ll find them regularly speaking at service industry trade shows and conferences and writing for trade magazines.
whole industry is shady.
• They burn your margin. Competing on “cheapest price” is a race to the bottom, and no legitimate company wants to win that race.
How To Fight Back
• Spot the lead brokers. Check your Google Ads “Auction Insights” to see who’s consistently bidding in your area. Click their ads and go to their website. If there’s no address, no About page, and vague copy like “We’ll match you with a local pro,” that’s a lead broker.
• Report misrepresentation. Google lets you report advertisers who pose as businesses. Use the How to Report an Ad Form for ads that disguise their true nature. For LSAs, report directly through your LSA dashboard.
• Own your brand (and defend it). Run branded search ads for your own business name. If someone searches “Smith Chimney Service,” make sure your ad, and your GBP, show first, before any broker. Write ad copy like: “Official Smith Chimney Service – Local Techs, No Middlemen.”
• Compete on trust, not tricks. Promote real value: “Full Chimney Sweep + Safety Inspection –Licensed, Local, and Guaranteed.” Homeowners aren’t dumb. They’re tired of bait-and-switch ads. Be real, and they’ll choose you.
• Dominate LSAs (the legit way). Google’s LSAs favor verified, background-checked businesses. Complete every section, upload your licenses, and respond fast—speed impacts ranking. Unfortunately, the chimney industry is under home inspectors, and in certain states, you are required to have a home inspector license to be able to participate in LSAs or find a licensed home inspector that can be associated with your company.
• Educate your market. Create a short article or video for your website or social media: “How to Spot Fake Chimney Service Ads (and What Real Companies Do Differently).” It builds trust and authority while helping your community avoid scams.
• Tighten your lead handling. Every real lead should get a callback or text within five minutes.
"Fake [GOOGLE BUSINEss PROFILES] and bargain-bin lead sellers are the termites of local search. They are quiet, persistent, and Destructive if ignored."
The faster your response, the less chance that customer gets poached by a broker ad. There are a lot of tools now that can help to automate and track response times.
The Big Picture
This digital mess isn’t going away overnight. But chimney businesses that stay alert, proactive, and professional will rise above the noise.
• Bad actors rely on laziness, they count on you not checking your local map often.
• Lead sellers rely on confusion, they count on homeowners not knowing the difference.
As an industry, let’s not give them the satisfaction.
I don’t have time to do this.
If you don’t have time to follow through on what is required to take fake GBP listings down, send them to us at taylor@futurenowmarketing.com. We are helping to combine a list of these bad actors so they can be reported. Fake GBPs and bargain-bin lead sellers are the termites of local search. They are quiet, persistent, and destructive if ignored. But unlike termites, they’re easy to expose, and if we all do our part, we can send a signal that they won't be tolerated here.
Stay visible. Stay active. Protect your brand like your trucks, your team, and your reputation depend on it, because they do.
Remember this:
The local map isn’t a democracy; it’s a battleground. The winners aren’t the ones shouting the cheapest offer. They’re the ones proving they’re real — every single day. ■
COACH'S CORNER
IIn December 1783, George Washington walked into the Maryland State House with the weight of a nation on his shoulders. The war was won. He had the loyalty of soldiers, the love of the people, and enough power to make himself king. Most men in history would have reached for the crown.
But Washington didn’t. He stood in front of Congress, handed in his commission, and walked away. He gave up the very thing men fight their whole lives to gain. He surrendered and willingly chose to take on the role of farmer instead of king.
That moment told the world something louder than all his victories: this is not about me; and in so doing, he gave a fledgling republic the chance that it needed to grow into the world’s most powerful nation.
Our “Crown”
in the Chimney Industry: Ego
Those of us that grew up in “grit under the nails” professions don’t usually like the word surrender. In our world, surrender feels like weakness. We climb ladders in snow, get soot in our faces, and fight against the odds to keep our businesses intact. We’ve
Strong Leaders Surrender
By Phillip Stoller, President and CEO, SaverSystems
been taught our whole lives that only the strong survive, that our competition will strike if they perceive weakness, and that if you want to keep what you’ve built, you must hold onto it with an iron grip.
In the chimney world, the “crown” we can be tempted to grasp is not the same as Washington’s but it’s just as real. If you own a sweeping company or manage a crew, you know the pull of ego. It sneaks in when you start thinking things like:
• “This business is about me. I built it. My name’s on the truck.”
• “I have to get the credit, or my guys won’t respect me.”
• “I can’t admit mistakes. I’ll look weak.”
Surrender in the Sweeping World
Here’s the truth: unchecked ego is a silent business killer. It narrows vision until every decision bends back toward protecting your image instead of growing your company. Your techs notice, your customers notice, and so will the people waiting at home.
It doesn’t rot overnight. But over time, loyalty, when exposed to
unchecked ego, curdles into suspicion. You start losing good people, not because of pay, but because they don’t feel trusted or valued. The tighter we grip our “crown,” the weaker our business becomes. But we can learn to surrender just as Washington did. We can learn to love being a farmer instead of aspiring to be a king. We can choose to surrender. Here’s where it starts:
• Give away credit. When a crew knocks out a tough rebuild or gets praised in a review, put their names out front. Tell the customer exactly who did the work. When your people feel seen, they’ll give more.
• Relinquish control. Too many owners hover over every job. Strong leaders let their techs make calls in the field without micromanaging from the office. When you trust them publicly, they’ll step into that trust.
• Admit mistakes. A customer hears you say, “We missed that, and we’ll make it right,” and suddenly you’ve got more credibility, not less. The same is true with your crew. Pretending you’ve never been wrong doesn’t make
you strong. It makes you unrelatable and irrelevant.
The Hope and Challenge
Here’s the hope: you don’t have to carry everything. You don’t have to be the smartest, the strongest, or the savior of your business every single day. When you surrender ego, your people rise up. When you surrender control, your company breathes. As we look towards 2026, we all need to catch our breath.
Become a Contributing Author!
Share your expertise by joining our author community. NCSG members and industry partners are encouraged to submit informational/ educational articles for publication in Sweeping magazine at no cost.
Find out how at https:// ncsg.org/chimneypro-center/sweepingmagazine
So, here’s the challenge. Pick one spot where ego has crept in. Just one. Maybe you’ve been hoarding credit. Maybe you’ve been steering decisions to protect your image. There are hundreds of ways, big and small, ego can creep in and cloud your vision. But none of us have to be blinded by it.
Washington chose to surrender his crown and take up the plow. What will you choose to lay down so your business, and your people, can grow stronger? ■
• Vacu-Stack® works with single wall, double wall, triple wall, or masonry.
• Solves draft problems related to hills and mountains, tall trees, and tall buildings near the chimney.
• Sizes available from 3” to 30”+; custom and oversize available. Air cooled and non-air cooled.
• Standard construction is 100% austenitic stainless steel; also available in other alloys including copper and Type 316 for marine/coal appliances. Improved Consumer Products, Inc. PO Box B Attleboro Falls, MA 02763 (508) 695-7000 Fax: (508) 695-4209 www.chimneycaps.com
Although there have been many attempts to copy it over the last 40+ years, there is only one Vacu-Stack® .
Always ask for it by name and look for the seal of authenticity on top of the cap.
100% made in USA
UPCOMING EVENTS
PA Guild Winter Training Days, Board Meeting, and Holiday Party
January 23-24, 2026 | State College, PA
Join the Pennsylvania Guild of Professional Chimney Sweeps for two days of training, holiday banquet, and board meeting.
North Central Chimney Guild (NCCG) Winter Workshop
February 4-6, 2026 | Merrill, WI
Classes include AhrenFire and PriorFire installation demonstrations, chimney inspections class, creosote identification, and more. Details can be found on the NCCG website.
Q1 2026 Micro-Mentorship Roundtable
February 4, 2026 at 6:00 pm EST | Virtual/Zoom
This networking opportunity helps new chimney sweeps build their professional network while experienced members pay it forward by sharing their wisdom and life lessons.
2026 North Carolina Chimney Sweep Association (NCCSA) Winter Meeting
February 6-7, 2026 | Asheville, NC
This year's event offers two educational tracks: leadership and technical. The technical track includes NCSG's Under Pressure course on day two.
Under Pressure: How Air Moves Through a Home
February 7, 2026 | Asheville, NC
This course breaks down how air movement and pressure affect combustion appliances and what you should be measuring during inspections. CEUs available for attending!
2026 NCSG Convention & Trade Show
February 24-28, 2026 | Kansas City, MO
Let's turn up the heat together—whether it's pushing the limits of your business, embracing new techniques, or fueling your professional fire. Registration opens on Black Friday (November 28).
REGIONAL UPDATES
REGION
1
Robby Murphy Region 1 Director
HHappy December, fellow sweeps!
As the busy season begins to ramp down and the new year is in sight, Region 1 reflects on a full and productive year—particularly a busy fall that kept our members working hard across the region.
Last winter’s wrath of cold and snowy days led to an early busy season in the Northeast. A comforting feeling after a strange year for many. We’re grateful for the dedication, professionalism, and service shown by everyone who answered the call to keep homes safe and warm and continue to do so.
With peak work easing, many of us look forward to much needed rest and rejuvenation. This off-season is a great time to catch up on equipment care, business planning, and reconnecting with family and colleagues.
We’re also excited to see members at the 2026 NCSG Convention & Trade Show in Kansas City in February, an excellent opportunity to learn, network, and return refreshed for the 2026 season. This convention will be bigger and better than ever!
Enjoy a restorative winter and we’ll see you all soon in KC! ■
AT-LARGE
Brian Barclay At-Large Supplier Representative
LLooking back at 2025, I can truly say it has been a year of progress for me and the great company that I work for.
Let me start with myself. I must admit that I was voted onto the National Chimney Sweep Guild (NCSG) Board of Directors in sort of a blind fashion, as I had no real gauge of what I was getting myself into. Now that I have served for nearly a year, it has been a great opportunity to get to know the chimney sweep industry on a deeper level and the great people that make it happen, both inside the board and outside from their shops and vans. I cannot possibly thank all the people that have reached out to teach and guide me around the craft of being a professional chimney sweep.
When it comes to my employer, we have had a great year with some exciting milestones, including the launch of a new product designed to support better performance in the field. We also had the fortunate opportunity to begin a new distribution relationship.
When it comes to progress, this has been a great year. May we all continue with this momentum into the future. Go NCSG! ■
NEW CERTIFICATIONS
Javier Montes Master Chimney Sweepers
Troy Isaacson 2nd Generation Chimneys
Earned the Hard Way
By Sydney Kaizer, Director of Marketing and Communications, National Chimney Sweep Guild
YYou've been on enough roofs to know this job doesn't hand out shortcuts.
Every skill you've learned, you earned the hard way—by doing it, fixing it, figuring it out.
That's what the Certified Chimney Professional (CCP) stands for.
It's not just another piece of paper. It's proof that your experience and knowledge hold up—not because someone says so, but because you proved it.
In the development of the exam, more than 600 chimney sweeps decided this is the standard that represents what it really means to be a professional in this trade.
The CCP is for sweeps who’ve spent 1-3 years in the industry and are ready to put their experience to the test. Most people who’ve earned their CCP say the exam simply confirmed what they already knew from time on the job.
You know what it takes to do this job right. The CCP simply puts that on record.
Get started with CCP certification at certifiedchimneyprofessionals.com. ■
2025-2026 Board of Directors
President; Region 2 Director
Bill Thornton Wissahickon Chimney & Fireplace wissahickonvalleysweep@yahoo.com
Region 6 Director
Michaele Dempsey Professional Chimney Sweep prochimneymichaele@gmail.com
Vice President; Region 4 Director
Debbie Wiedwald Blackburn’s Chimney Sweeps debbie@blackburnschimney.com
At-Large Director
Gary Smalling Smalling Masonry gary.smalling@smallingmasonry.com
Treasurer; At-Large Director
Steve Scally
Fireside Sweeps firesidesweeps@comcast.net
Secretary; Region 1 Director
Robby Murphy
Hudson Valley Chimney Service rmurphy@hudsonvalleychimney.com
Region 3 Director
Drew Stein
Chimspector drew@chimspector.com
Region 5 Director
Roland Perez
AAA Home Services and Aaron's Chimney Services roland@myaaahomeservices.com
Advocacy
Debbie Wiedwald
Blackburn’s Chimney Sweeps
Bylaws
Brett Conklin
Chimney Monkey
Certification
Steve Sobczak
Total Chimney Care
Education
Gary Smalling
Smalling Masonry
At-Large Director
Brett Conklin Chimney Monkey brett@chimneymonkey.com
At-Large Director
Lee Roff
Lords Chimney leeroff@lordschimney.com
At-Large Supplier Representative
Brian Barclay KW DRAFT brianb@rmmanifold.com
2025-2026 Committee Chairs
Ethics
Roland Perez
AAA Home Services
Events
Brian Barclay KW DRAFT
Governance
Robby Murphy
Hudson Valley Chimney Service
Marketing
Lee Roff
Lords Chimney
Brett Conklin
Chimney Monkey
Membership
Michaele Dempsey Professional Chimney Sweep
NFPA 211; NFPA 54
Jim Brewer
SureFire Training Academy
NFPA 31; Tech. Advisory Council
Steve Scally
Fireside Sweeps
UL 1390; UL 1391
Dan Freeman
Freeman Fire
National Chimney Sweep Guild
1255 SW Prairie Trail Parkway
Ankeny, Iowa 50023-7068
