Page 1

Welcome to

FORTUNA!

www.fortunachamber.com

735 14th Street, Fortuna, CA 95540 (707) 725-3959

Your Guide to Living, Working, and Playing in the Friendly City

COMMUNITY • FESTIVALS RECREATION • FAMILY

fortunachamber

| fortuna visitor guide 1


Ray's Food Place "Fortuna" mural. See more public art on page 15.

CONTENTS

History . . . . . . . . . . . . . . . . . . . . . . . 3 Fortuna, at a Glance . . . . . . . . . . . 4 California Conservation Corps . . 6 Parks & Recreation . . . . . . . . . . . . 7 Outdoor Activities . . . . . . . . . . . . 10 Annual Events & Festivals . . . . . . 12 Entertainment . . . . . . . . . . . . . . . 14 Public Art Map . . . . . . . . . . . . . . . .15 Fortuna City Map . . . . . . . . . . . 16-17 Dining . . . . . . . . . . . . . . . . . . . . . . . 18 Dining and Lodging Map . . . . . . . 19 Lodging . . . . . . . . . . . . . . . . . . . . . 20 Event Venues & Planning . . . . . . 22 Doing Business In Fortuna . . . . . 23 Community Guide . . . . . . . . . . . . 24 Shopping . . . . . . . . . . . . . . . . . . . . 25

FORTUNA CHAMBER OF COMMERCE AND VISITOR’S CENTER The Fortuna Chamber of Commerce office welcomes visitors all year to the Friendly City. Our office is located at 735 14th Street at the corner of Main. Summer Hours: May – September, 9:30 a.m. to 4:30 p.m. Winter Hours: October – April, 10:00 a.m. to 4:00 p.m. Find visitor information at discovertheredwoods.com

The Fortuna Visitor and Relocation Guide is a publication of the Fortuna Chamber of Commerce. Entire contents are copyrighted ©2021. No reproduction may be made without publisher's written permission.

Cover photo: Main Street, by Renee Lindsay

2 fortuna visitor guide |

fortunachamber

735 14th Street, Fortuna, CA 95540 (707) 725-3959 www.fortunachamber.com


history

” y t i C y l d n e i “The Fr

F

ortuna is nestled inside Humboldt County which boasts a scenic 110-mile coastline, more than 160,000 acres of majestic redwoods, and an unspoiled terrain of valleys and rolling hills. Fortuna is approximately 254 miles north of San Francisco and 425 miles south of Portland, OR. The Pacific Ocean is just seven miles away at Centerville Beach in nearby Ferndale.

Early settlers started fishing, farming, and raising livestock in the fertile Eel River Valley in the 1800s. Not long after, the Springville Mill and the Newburg Lumber Company set up shop in Fortuna’s early incarnation, Springville. The town became a hub of the local timber industry and officially changed its name to Fortuna, meaning “fortune,” in 1888. In the years following, the completion of a rail line from San Francisco to Eureka boosted Fortuna’s growth, opening it to commerce and a steady stream of loggers, who found good paying jobs and a safe place for their families to live. Many of Fortuna’s early industries continue to define the city, as fishing, farming, and lumber are still mainstays for the community. Now, the city of Fortuna is one of the fastest growing incorporated areas in Humboldt County. It provides a diversity of goods, entertainment, health care, banking, community facilities, and professional services, and combines a moderate climate with a rural lifestyle for those looking to settle down. If this is your first visit, we hope it won’t be your last. We hope each new visit brings another enjoyable experience that will make Fortuna one of your favorite places to Eat, Shop, and Stay!

 Fortuna, circa 1907.  Downtown Fortuna on Main Street, circa 1890s.

Photo courtesy of Fortuna Depot Museum.

fortunachamber

| fortuna visitor guide 3


FORTUNA , At A GL ANCE

F

Humboldt County, California, which boasts a scenic 110-mile coastline, more than 160,000 acres of majestic redwoods, and an unspoiled terrain of valleys and rolling hills.

Area

4.85 Square Miles POPULATION

12,259 Residents 71.1% White, non-Hispanic 2.9% American Indian 21.4% Hispanic or Latino

HOUSING 46,193

BUSINESS

283,400

$

$

Median Household Income

Median Sales Price of Single Family Home

912

$

Median Rent

4,769 Total Households

4 fortuna visitor guide |

ORTUNA is nestled inside

fortunachamber

1,612

$

Median Mortgage Cost

824

Number of Businesses in Fortuna (approx.) 199 Women-owned 135 Minority-owned 97 Veteran-owned


TOP 15 PRODUCERS 1. Ace Hardware & Garden 2. Beverage Plus Foods 3. Cigarette Payless 4. Dollar General 5. Eel River Brewing 6. Eel Valley Appliance 7. Forbusco Lumber 8. Fortuna Chevron

160

$

Fortuna is approximately 254 miles north of San Francisco and 425 miles south of Portland, Oregon. The Pacific Ocean is just 7 miles away at Centerville Beach in nearby Ferndale.

9. Fortuna Gas 4 Less 10. Fortuna Grocery Outlet 11. Friesen Design 12. Hummel Tire & Wheel 13. Les Schwab Tire Center 14. McDonalds 15. Mercer Fraser Data provided by HdL Companies

CITY

Median Business License Fee

8.5% City Sales and Use Tax

Fire Department With a full-time fire chief, the Fortuna Volunteer Fire Department is made up of over 60 people and divided into five companies.

Police Department The Fortuna Police Department has more than 25 police officers, community service officers, and volunteers.

All statistics, unless otherwise noted, are from U.S. Census data.

fortunachamber

| fortuna visitor guide 5


California Conservation Corps

T

he California Conservation Corps (CCC) is a department of the government of California established in 1976. The CCC is a voluntary work development program specifically for men and women between the ages of 18 to 25, offering work in environmental con-

servation, fire protection, land maintenance, and emergency response to natural disasters. Fortuna is home to two successful CCC programs – The Salmon Restoration Project and the Watershed Stewards Program. The Eel River watershed is one of many to benefit from these programs,

which have restored or enhanced nearly 1,800 miles of streams and estuary habitats and planted more than two million trees. The Watershed Stewards Program (WSP) is dedicated to improving watershed health by actively engaging in restoration science, civic service, and community education while empowering the next generation of environmental stewards. The primary focus of WSP is to assist communities and organizations with habitat restoration for salmonids (Chinook salmon, Coho salmon, and Steelhead trout) to rehabilitate these threatened and endangered species to healthy and historic populations. Since 1980, the Salmon Restoration Program has been the core of the CCC’s work in riparian and watershed restoration. The Fortuna center serves as one of the bases for work focused on watershed restoration. This work includes instream habitat improvement, invasive species removal, stream-bank stabilization, bioengineering, habitat and barrier assessment, livestock exclusionary fencing, fish passage barrier removal/ modification, and native riparian planting. Restoration work is focused on streams and watersheds that have the greatest ability to increase threatened and endangered salmonid populations over the long term.

 © California Conservation Corps

6 fortuna visitor guide |

fortunachamber


PARKS & RECREATION

T

he City of Fortuna owns, maintains, and operates two parks—Rohner Park and Newburg Park. Both parks are intensively managed for multiple recreational activities and special events. There is a second growth redwood forest in Rohner Park that is managed to protect its natural features and where hiking trails are available.

CITY PARKS Rohner Park is a 55-acre park located in the center of Fortuna. It has a large Pavilion that is used for roller skating, basketball, dances, parties, and other special events. Other facilities include a Rodeo Arena, three Little League baseball fields, batting cages, a recreation softball field, an outdoor basketball court, bocce ball courts, horseshoe pits, a volleyball court, a pistol range, a cook shack, a deep pit barbecue, two playgrounds, a recreation hall, a large picnic area, several smaller picnic areas, public restrooms, various hiking trails within a 14-acre redwood forest, and the Depot Museum. The museum is housed in Fortuna’s historic train station, built around 1889. In 1974 the City of Fortuna purchased the old depot and moved it to a new home in Rohner Park. The Depot Museum is a great place to take your family to see displays and investigate Fortuna’s past, as well as the history of the Eel River Valley. Featured displays include railroad and logging artifacts, a collection of local Native American artifacts, a general store display, a fishing collection, a large copper Swiss cheese cauldron, and a large collection of barbed wire, tools, locks, and antique spark plugs. There are also 4-6 seasonally changing exhibits each year, as well as month-long temporary displays installed by members of Fortuna’s Relic Accumulators’ Continued on next page

 Depot Museum today in Rohner Park.

 Depot Museum building being moved to its current

location in Rohner Park in 1974. © Fortuna Depot Museum.

fortunachamber

| fortuna visitor guide 7


Pa rk s a nd Re cre at ion Continued from previous page

Club. You can also access the Humboldt Beacon archive for articles from the past. In 1979, the City of Fortuna purchased 25 acres of pastureland and created Newburg Park. Newburg Park has a variety of recreational facilities including: two regulation hardball fields, two regulation softball fields, one regulation soccer field, seven additional soccer fields of varying sizes, a bicycle skills course, a picnic area, a playground, permanent cornhole sets, an all-weather walking path, public restrooms, and a newly-improved bike pump track. For information, call (707) 725-7620. Right off U.S. Highway 101 on Dinsmore Drive, you and your four-legged friend, big or small, will find tons of fenced-off space to play in Fortuna’s Dog Park. After a good game of tug-of-war, take refuge under the park’s shaded gazebo area or head downtown where you will find lots of dog-friendly restaurants with patio seating for you and your pup.

STATE PARKS Headwaters Forest Reserve Fortuna boasts one of two access points to the nearly 7,500 acre Headwaters Forest Reserve. The Salmon Pass Trail is an old logging road adjacent to

 Rohner Park.

 Newburg Park. Photo courtesy of Fortuna Parks and Rec Department

8 fortuna visitor guide |

fortunachamber


Salmon Creek. Reserve rangers offer guided hikes to see the magnificent old growth redwood forest. It is a four-mile round-trip, moderate-to-slightly-difficult hike, and takes approximately 3-4 hours to complete. Hikes are generally limited to 20-30 people, and are conducted May 15 through November 15, weather permitting. For reservations and driving instructions call the Bureau of Land Management Arcata Field Office at 825-2300. Avenue Of The Giants Immortal Tree, Redcrest, (707) 722-4396 Eternal Tree House, Redcrest, 26510 Avenue of the Giants, (707) 722-4262. Grab a souvenir at Burl N’ Drift Gift Shop located next to the Immortal Tree in Redcrest or Burlwood Gallery located at 26540 Highway 254 in Redcrest. After taking in the sights, head south to experience Shelter Cove and the Lost Coast. Humboldt Redwoods State Park Humboldt Redwoods State Park spans 53,000 acres with nearly 17,000 acres of old-growth redwood forest—the largest expanse of ancient redwoods left on the planet. The park offers more than 250 family campsites in three different campgrounds, plus environmental camps, group camps, trail camps, and a horse camp. A hundred-plus miles of trail await exploration by hiking, biking, or horseback riding. The South Fork Eel River provides fishing, boating, and swimming opportunities with several-day use areas that are ideal for that perfect picnic or family activity. The Visitor Center at Burlington is located between the towns of Weott and Myers Flat.

 Rohner Park trail. © Chris Louie  California Federation of Women’s Clubs Hearthstone designed in 1931 by famed architect Julia Morgan. © Mary Bullwinkel.

fortunachamber

| fortuna visitor guide 9


OU TDOOR ACTIVITIES FISHING

 Fortuna Riverwalk Trail. Photo by Amy Kumler

GOLFING Redwood Empire Golf and Country Club A private club that welcomes members of other clubs. A clubhouse serving breakfast and lunch is the perfect end to a day of golfing. For information, call (707) 725-5194. Benbow Valley Golf Course Public golf course located near Garberville. This nine-hole golf course features two sets of tees allowing golfers to play 18 holes. There is a putting green and sand trap where you can hone your putting and chipping skills. For information, call (707) 923-2777 or visit benbowrv.com.

WALKING, HIKING AND BIKING TRAILS Gene Lucas Community Center Trail Take a walk around the backside of the property to experience protected wetlands. Leashed dogs are welcome. Riverwalk Trail Enjoy an easy stroll or bike ride alongside the Eel River on Riverwalk Drive. Rohner Park Trail Nearly two miles of forest trails featuring second growth redwoods, wild shrubs, and herbs including evergreen huckleberry, red

10 fortuna visitor guide |

huckleberry, salal, oxalis, Clintonia lily, and many other species. Humboldt Redwoods State Park has hundreds of miles of trails • Founders Grove Nature Loop Trail • Rockefeller Loop Trail • Bull Creek Trail North • Canoe Creek Trail Hammond Coastal Trail Enjoy a hike, bike ride, or jog along this fivemile stretch of trail that runs along a portion of the historic Little River and Hammond Railroad property from Arcata to Clam Beach. The Arcata side of the trail starts by crossing over the Mad River at the location of an old railroad bridge, first installed in 1905. Enjoy gorgeous views of the Pacific Ocean and Mad River. Off Highway 101. For information, call (707) 445-7651 or visit humboldtgov.org/2761/Hammond-trail.

HORSEBACK RIDING Johnston Stables , 6766 CA-36, Carlotta, (707) 683-6817 Korobi Stables, 2316 Sandy Prairie Rd, Fortuna, (707) 496-6004

fortunachamber

The Eel River Valley and nearby beaches have some of the best fishing if you know when and where to fish. The Eel River is known worldwide for incredible steelhead and salmon fishing with a backdrop of old growth redwood forest. There are many access points for bank fishing or to launch a boat for drifting. The best time to catch Chinook salmon is in late October until December and steelhead fishing is usually best from November to March. The Eel River is generally open year round for fishing but is often subject to low flow closures after October if there has not been enough rain to bring the river levels up. Ocean fishing is also an option nearby and is productive for salmon, halibut, rockfish and crab. Our local guides are top notch and can set you up with different types of fishing adventures ranging from drifting the Eel River for steelhead or salmon to kayaking or charter fishing offshore for rockfish and lingcod. Make sure to reach out in advance to plan your trip! You can pick up bait and tackle at the family-owned outdoor store Sport & Cycle, located at 495 S. Fortuna Blvd. in Midtowne Plaza (725-9405). Loleta Eric’s Guide Service – Ocean and River Trips, Eric Stockwell, (707) 845-0400, loletaeric.com Sea Hawk Sport Fishing - Ocean, Jake Mitchell, 707-223-1600, seahawksporfishing.com John Klar Sport Fishing – River, (707) 498-1707, scratchhandicap@yahoo. com, johnklar.com Fishing the North Coast – River, Kenny Priest, 707-496-8671, fishingthenorthcoast.com/guide-service


BIRD WATCHING Redwood Region Audubon Society offers birding and other natural history trips at the Arcata Marsh and Wildlife Sanctuary. For information, call (707) 822-5666 or visit rras.org.

HUMBOLDT BAY NATIONAL WILDLIFE REFUGE The refuge boasts Aleutian cackling geese, Pacific brant, terns, cormorants, pelicans, egrets, herons, and migratory songbirds such as warblers, sparrows, and swallows. The park offers two interpretive trails, Shorebird Loop and Hookton Slough, where you can view seasonal wetlands, freshwater marsh, shorebirds, waterfowl, and harbor seals. For information, call (707) 733-5406.

TENT/RV CAMPING Riverwalk RV Park, 2189 Riverwalk Dr, Fortuna, (707) 725-3359 Humboldt County Fairgrounds, 1250 5th Street, Ferndale, (707) 786-9511 Grizzly Creek Redwoods State Park, 16949 Highway 36, Carlotta, (800) 444-7275 Van Duzen County Park, 12 miles east on Hwy 36, Carlotta, (707) 445-7651 Redcrest Resort & Gift Shop, 26459 Avenue of the Giants, Redcrest, (707) 722-4208 Ancient Redwoods RV Park, 28101 Avenue of the Giants, Redcrest, (707) 722-4396 Benbow KOA, 7000 Benbow Drive, Garberville, (707) 923-2777 There are several campgrounds located inside Humboldt Redwoods State Park. For more information, call (707) 946-2263.

SWIMMING The South Fork of the Eel River sits along the eastern edge of Humboldt Redwoods State Park. Here you will find a slow-moving stream that provides natural pools and swimming holes. Inside Van Duzen County Park is Swimmers Delight and Pamplin Grove. For more information, call 946-2263.

 Rohner Park Trail

CANOEING/KAYAKING

Optimum viewing months are SeptemberJanuary and March-June. Early morning hours are the best. The southern migratory season is September - January as the whales make their way to Baja. Between March and June, whales return to their northern waters. Lost Coast Table Bluff, just south of Humboldt Bay at Hookton Rd in Loleta offers 4.5 miles of beaches where you can observe hang gliders, surfers, and whales.

Summer hours: (Apr-Oct) Wed-Sun 10:00 am to 4:00 pm. Winter hours: (Nov-Mar) Wed-Sat 10:00 am to 2:00 pm, Sun 11:00 am to 3:00 pm. River Lodge Garden 1800 Riverwalk Dr The River Lodge garden offers a variety of native plants and a gazebo for relaxing and enjoying the fresh air with views of the Eel River. Fortuna Community Garden 1200 Ross Hill Rd The community garden began nine years ago when a local resident contacted Seventh-day Adventist Community Services and presented the idea to them. Many years later and with the support of the community, the garden has expanded and now provides for the families who participate in it as well as providing food for St. Joseph’s Catholic Food Pantry and the Seventhday Adventist Community Service’s food pantry.

GARDENS

SPORTING EVENTS

There are several river access points just south of Fortuna. • High Rock • Dyerville Bar • Lansdale Bar • Alexander Bar • Gould Bar

WHALE WATCHING

Humboldt Botanical Garden From Hwy 101 take exit 698 to the north College of the Redwoods entrance where you will see signs leading you to the garden. For information, call (707) 442-5139 or visit hbgf.org. The Gardens are constructed on a 44.5 acre site adjacent to the College of the Redwoods and features eight themed gardens, hiking trails, plus picnic tables and benches. The garden is a great place to see native plant species, take a nature walk, or experience the fresh air and natural beauty of the area. Leashed dogs allowed.

Humboldt Crabs Baseball Founded in 1945, the Humboldt Crabs are the oldest, continuously operated, collegiate, independent, wood-bat, summer baseball team in the country, celebrating their 77th year in 2021. The Crabs’ roster is made up of NCAA eligible collegiate players mostly from the West Coast. The team plays at the F Street ballpark in Arcata from June until early August. For information, call (707) 826-2333 or visit humboldtcrabs.com.

fortunachamber

| fortuna visitor guide 11


ANNUAL EVENTS &

M

usic, art, beer, rodeos, festivals, and more. Whatever your interest, Fortuna has you covered with events throughout the year. For up-to-date information on what is happening in Fortuna visit www.fortunachamber.com/ events.

JANUARY Wedding & Event Faire. The River Lodge Conference Center hosts this annual event featuring local and regional vendors for all your wedding and event needs. Attendees can find gift registries, photographers, venues to rent, florists, caterers, bakers, coordinators, travel locations, formal wear, décor, and more. Admission $10. Second Sunday in January.

MARCH

Daffodil Festival. The Fortuna Garden Club’s annual Daffodil Show features more than 600 stems of the sunny flowers on display. Fourth Saturday in March. For information, call (707) 725-7572 for dates. Home-Based Business Expo. A showcase of some of Fortuna’s 170+ home-based businesses. Hosted by the Fortuna Business Improvement District. Call (707) 725-9261 for details.

JUNE

Farmers’ Market. Fresh local produce, live plants, fresh baked goods, local handmade products, and more. First Tuesday in June until last Tuesday in October. For information, visit northcoastgrowersassociation.org. Lemonade Day. Celebrate and encourage the empowerment of young entrepreneurs. First Saturday in June. For more information, visit lemonadeday.org/humboldtcounty. Citywide Yard Sale. Centered in Downtown Fortuna, Main Street and adjoining side streets are filled with sellers of antiques, collectibles, and rummage. The rest of town joins in with yard and garage sales all over. First Saturday in June. Art and Wine in the Park. A perfect way to start the summer, this event in Rohner Park features hundreds of wines from local and regional vintners, a fine arts area, and a crafts market to browse and shop. Second Sunday in June.

JULY

3rd of July Fortuna Fireworks. Independence Day a little early in Friendly Fortuna with family fun, a BBQ, music, and fireworks from 5:30 -10:30 PM on July 3, in Newburg Park. Fortuna Rodeo. Celebrating its 100th year in 2021, the rodeo itself culminates a week of fun and games for the family. Beginning Monday, enjoy the annual Chili Cook-Off sponsored by the Fortuna Chamber of Commerce in Downtown Fortuna. There are daily activities throughout town, including the Junior Rodeo on Wednesday and Thursday. On Friday night, catch the popular event “Bullfighters Only.” Saturday

 Hops in Humboldt  Redwood AutoXpo

12 fortuna visitor guide |

fortunachamber


& FESTIVALS

brings a parade, carnival, and shows inside the arena and out. Sunday brings more broncos, bulls, a deep pit BBQ, and barrel racing. For information, visit fortunarodeo.com. Third week in July. Redwood AutoXpo. Throw it back to a cooler time, with vintage cars, hotrods, antique tractors, and farm equipment. The weekend activities include a cruise through town, sock-hop, Deep Pit BBQ, burnout contest, and an artisans’ faire. For information visit redwoodautoxpo.org. Fourth full weekend in July.

AUGUST

Hops in Humboldt. Beer, beer, and more beer! More than 45 microbreweries from all over the nation converge in Rohner Park for beer tasting. For information, visit hopsinhumboldt.com. Fourth Saturday in August.

OCTOBER

Apple Harvest Festival. Enjoy the fruits of fall harvest all over town at six different venues. There’s free apple and cider tasting and orchard tours at Clendenen’s Cider Works, a Downtown Street Fair, activities for the kids at Redwood Village and Strongs Creek, hay wagon rides, a variety sale, and more. First Saturday and Sunday in October. For information, visit fortunaappleharvest.org. Grave Matters and Untimely Departures. Murder! Mystery! Intrigue! Held the Sunday of/or before Halloween, Grave Matters brings haunting tales of both the obscure and the infamous buried in Fortuna’s Sunrise Cemetery to life. For information, please call (707) 725-7645.

NOVEMBER

Annual River Lodge Holiday Craft Fair. Jump start your holiday shopping with this free two-day fair, featuring quality, handmade crafts. Held at the River Lodge Conference Center. For information, visit riverlodgeconferencecenter.com.

DECEMBER

Al Gray Electric Lighted Parade. Hosted by Redwood Village Merchants. Bundle up and watch the big rigs, floats, and other vehicles decked out in festive lights. Leaves Redwood Village Shopping Center at 6:30 PM and travels through town to Downtown Fortuna. First Friday in December. For information, visit fortunabusiness.com. Fortuna Garden Club Christmas Home Tour and Tea. Enjoy some tea and cookies at the Monday Club before touring holiday decorations in lovely, local homes. Locations vary. Held at the Fortuna Monday Club and throughout Fortuna in December. Sponsored by the Fortuna Garden Club. For more information, call (707) 725-7862. Fortuna Christmas Music Festival. Free day of music performed by nearly 400 musicians in a variety of ensembles, choirs, and bands. Second Sunday in December. For information, visit fortunabusiness.com.

 Apple Harvest Festival Photo by Mark McKenna  Fortuna Rodeo Photo by Carol Niles

fortunachamber

| fortuna visitor guide 13


 © Bear River Casino Resort

ENTERTAINMENT PERFORMING ARTS

BEAR RIVER CASINO RESORT

Fortuna Concert Series The Fortuna Concert Series is an eight-performance event that runs September to May. These professional musical programs feature talented local groups and individuals, as well as nationally and internationally known performers. The rich and diversified programming includes classical, jazz, folk, ethnic, vocal, and instrumental music. All concerts begin at 7:30 pm at the Monday Club located at 610 Main Street. Admission $10. For more information, visit fortunaconcertseries.com.

From the newest and friendliest slots in Humboldt County, to Poker, Blackjack, Roulette, Baccarat and live-action Craps, Bear River Casino Resort has it all. Take your pick, and then take your place at the center of the excitement. This is 24/7 casino action at its wildest and winningest. We even have a non-smoking gaming lounge inside our Pump & Play gas station and convenience store located next to the resort. It’s no wonder we’ve won the Best Casino Award year after year! Be sure to take your winning to the next level by joining The Club at Bear River Casino Resort. Membership is free, and you’ll enjoy monthly reward offers, comps, and points for free play. Live Music and Night Life The newly remodeled Thirsty Bear Lounge features local and regional live music almost every weekend, as well as Karaoke, comedy shows,

CINEMA Fortuna Movie Theater, 1241 Main Street Featuring the latest movies on six screens. For showtimes, visit cinemawest.com.

14 fortuna visitor guide |

fortunachamber

and DJ music. Or grab some pub grub while catching your favorite sporting event on the big screens. Choose from a number of beers on tap, as well as a wide selection of whiskey, wine, and just about every cocktail you can dream up! It is good food and good times in Humboldt’s favorite place for sports, spirits, and sounds. Concerts and Events Located just across the street from the resort is Bear River Recreation Center, a 23,000 sq. ft. facility with an outdoor sports complex, indoor gym, and workout facilities that is an activity palace by day and easily transforms into a major event venue featuring headliner concerts, MMA fights, sporting events, and much more. Bear River Family Entertainment Center Gather the family and friends! With 10 bowling lanes, laser tag, an arcade, and snack shop, age is irrelevant because everyone is bound to have a great time!


Public Art and sculptures around town.

Fortuna is home to several murals

1 Ray’s Food Place “Fortuna” Mural

11th St

12th St

3

N St

12

13

2

Office rotating art installation

Park St

St

8th St

Main

14th St

2 Fortuna Chamber Main Street Exit

3 Fortuna

MAIN STREET

14 “Fortuna” Mosaic

9

L St

Ro h

9th St

ne

Fortuna

6

North

7

FORTUNA

16 River Lodge

Otter Sculpture

4 101

8

10

11 Alder & Willow Drive

Rd

Newburg Rd

Fortuna Blvd

Realty Art Pole

12th St

© North Coast Otter Art Project

15 Landmark

Creek Plaza Art Pole

5 Lifehouse

12th Newburg Rd Street Exit

Riverw alk Dr

12 Green’s Pharmacy

lle

4 Strongs

5

11

15

rvi

1

Blvd

101

13 Bull Sculpture

Monday Club Art Pole

RIVER LODGE CONFERENCE CENTER

16

14

Redwood Village Shopping Center

6 La Chaparrita Market

Strongs Creek Plaza

Kenmar Rd

7 Redwood Way & So. Fortuna Blvd.

Kenmar Exit 0 0

10 Fortuna River Walk

0.5 Kilometers 0.5 Miles

9 Deer Sculptures

8 Redwood Riverwalk Hotel

fortunachamber

| fortuna visitor guide 15


Q

Harlan Way

 

Ln

ow o ll

  



Sandy

Loni Dr

d e r Ln

t

Way

  

Fortuna High School

t 

  

Prairie C

River Lodge Conference Center

Alamar

J St

I St

H St

California Conservation Corps

Fortuna Dog Park

lk Dr

Alley

Main St

Pond St

6th S t

   

O St

Su

n ny b r o o k Dr



Home A ve

7th S t

Pa r

kS

t

Firemens Pavillion

Rohner Park

Rd

Northern Loop

ht s

 

1st St

Wesco Ln

Fortuna Fire Dept

c h St

Renee Ave

W ay

E New

urg

Rd

Shamro

t

Cre e k A

Sw

ie w

Rd

s Loop

Sh ay C

Valley V

e

urg C

wb

Ne

b N ew

Jenny L n

2nd Ave

  

Redwood Village Shopping Center

S 3rd St Redwoo d Way

Strongs Creek Plaza

Mid Town Plaza

Walker Elementary School

CAL FIRE

Willow Dr

Alder Dr

East High School

Fortuna Southern Loop Fortuna Depot Downtown Museum Shopping District Library Parksid e Dr Fortuna Chamber L St Scenic D of Commerce r Fortuna City Hall USPS o Fortuna & Police Dept Arn Stillman Middle K St Way Ash School St

N St

8th S t 9th S t

Riverwa

11th S t 12th S t

Meadow Brook L n

13th S t

h Way

R andolp

t S 15th S

t S 16th S

Fortuna Monday Club

D

High S

t

Su m mer S

Dennis Wendt Memorial Trail

Ch

Spring S t

S For tu na Blvd

N Fortun a Blvd

P St

Garden Ln 9th S t

t

rt S

wa

S te

10th S t

Rd

ge R id

Vista

12th S t

n

er L

t Vancil S

14th S t

Carson W o

o ds R d

Mtn View Villlage Lawnda le Dr

ua i l H

Holly St

   

t

Ivy Ln

Barry St

ld Lane

Br y

15th S t

n ris t i a

W ay

Shu el

16th S t

ei g

ny H S un n hL Sm it

Orchard Ln

Emara

Wood Crissy W ay

r

w e ll S

Ri ve

Ma x

Eel

e

t

nC

ck Dr

t

t

Second Ave

t

Dun

a

Barcus

Way

Su n r

F e rnw o o d Dr

Dr

Creekside Pl

Rohner

St

Open Door Community Health Center Norman G Ro hner Dr Ambrosini Elementary

Renner

Ariz zi Ct

Dr

Fortuna Cemetery District

ise C t

Nelson

L ood n

Penny Ln

Humboldt Senior Resource Center Gene Lucas Community Center Newburg Park /   Dennis Wendt Sports Complex

Ave

Ln

Elizabe th

den

lin nk Fra

B oy

Shults D r

Shady L n

Joseph S

Virginia C

Providence Redwood Memorial Hospital  

ne V iew D r

il

 

l

alk Tra Riverw

  

ood P

ld

ll D

r

pres

Virginia Dr

Ave Springvil le

n pt s

St

Fern w t

eld Pl

Meado wL

Ct et

d e Dr Hillsi

Berry Cre ek Ave

Ct Corina

hn

wC

Joseph D r



y Ct wa

Rd

Guido Av e Senestra ro Way

Dinsm ore D r

o Pl

fortunachamber Ro

le

Frances c

Be e

L oo

p Rd

er wb

Gulliksen Dr

Hilltop D r



Dav i d



Dr

 

Al

hts C t H e ig

Cy

16 fortuna visitor guide | nt Ln

a r

Pa r k

ell

Fra n k li

il erv

Stra

New

urg Newb Way Park

Rid ie ge V

Emil Ct

ry

Ln


0

fortunachamber Prairie

0.125 Rd

FORTUNA 

t a te

Ln

n

Old S

Fowler

Hansen L



 

Blair Ln Becker L n

Robinho

Samal S

od L n

Kirby St

C amp to

n Ln

t Wo o d S

Campto

n Heigh

Rohnerville Airport (KFOT)

n

t

ts Dr

ie L

C h e r yl Ln

Ma gg

Remie C

She

i l ds

We s

r

Church

Ln

e Lib

Kenwood Rd

Covey C

Fr

t

E Colleg e St

Palomin o

n

C lifton Way

Bax ter L

St

son Ct

Larsen Ln

Alli

St

Ln

Tony Dr

Bartlett

Tami Dr

Rebecca Ln

Pl

Hillras W ay

Ct

O s p re

t

Rd

sa

yo

Ct

View Dr

y Te r

Grace Ct

Dr

Triplek Pl

nV

To y o k

Mt

i ew R

Susan Dr

Mill St

1st St

Woo d

coc

Rohnerville Rancheria

n Wa y F o r e s t Hi l l s Dr Brid ge V iew Ea gle Vie w Ln

Jones C t

Nele

Kestrel S

Cedar Trinity S t

School

Jordan S t

S L o op

H u ff ma

View

 

l Rd

Dan a C t W Scho ol St

Redwood Preparatory Charter

May St

ve Pe n n A

Eel River Rd

Mahan Ln

ve C la ra A

C o le C t

6 5 1 Crown Dr Matthew L n 2 Royal Dr 2 7 11 W Schoo Myrtle l St 4 3 Queens Row Dr S t 3 L a 4 Kings Row Dr urel Ln 9 5 Kings Rd 8 Dennis Thomas St 6 Princess Ln C t Royal Crest 7 Imperial Toddy Thomas Murray 12 Ct 8 Empire Ln Mobile Middle School C 10 O ollege 9 Monarch Dr Estates leary St St Highlan 10 Cas Le Ct n L d Dr d o 11 Empire Dr o L w in dley St er 12 Crest Dr pp Way Pe

1

Fortuna Junior Academy

Acacia D r

Ln

Hannah Ct

Atterberr y

r

Tay lo

Ave res t Hil lc

Drake H il

     

St Boone

r Rd

t

w Dr C re s tv ie T h e lma St

P

e k Wa y M il l C re

ay K e ll i W

Laur e l

Ln Skylark

C

K enma r Rd Av e

R onald

Gre e n f

We b

Kenma

Bri d le C re e k A ve

ve C e c il A

Airport R d

Ct i Ln e e

Bra nd

Tami C t

Lee C t

ty

h is m C t

do m C t Justice C t Mead owlar

E v e ly n Ct

ber St

St Bro w n t Roan C

d lle R rvi ne h Ro

set

t

Sandy

E n d Pl

n Su

Traci Wa y

Ct

Dr

M e rl in

Ct Loop en

Hilra s W Lexy Ln y

t

d O l s en C t Jo n e s S

Baird Ct Be

o Ln

R Hill

Ln

s R os an Dr

d

Ln

t

Rohnerville Rd

kC

dge Rd e Ri Pin

Hi gh

0.25 miles

| fortuna visitor guide 17

Fox Hill

yC Blue Ja Hu ff m

Wind fall

t

Ranc h e ria

Rd

way


DINING

F

or a small town, Fortuna has quite the menu, offering an array of dining options to suit any taste and any occasion. You will find everything from mom-and-pop sandwich shops to fine cuisine. Local favorites include Hot Brew Bistro, featuring omelets, benedicts, wraps, burgers, and salads for breakfast or lunch and is dog friendly. Iconic Bob’s Footlongs is the perfect stop for a burger, hush puppies, and hot dogs. For Asian-inspired cuisine, grab a table at Kome, Humboldt’s premiere sushi house. Craving savory and sweet? Fresh on Main Street does it all - hot and cold sandwiches, pastries, and custom cakes. Pick up a fork (or a cold one) at Eel River Brewing Company, an organic microbrewery and pub with a beer garden, which serves up finger-licking burgers, sandwiches, and tasty daily specials. Are you a foodie on

the go? Swing by Clean Queen Meal Prep for delicious, pre-packaged healthy food. Enjoy authentic Mexican cuisine at Las Cazuelas or Taco Loco. If you are craving a juicy steak and cocktails, head over to Double D Steak, which offers a full bar, choice steaks, pasta, and seafood. Finish off your culinary adventure with a cold treat from Hoppy’s FroYo. All this and more awaits, so bring your appetite.

OFF THE MAP Bear River Casino Resort 11 Bear Paws Wy, Loleta, (800) 761-2327 Rivers Edge Grill and Bar Open for breakfast, lunch and dinner. This is casual dining at its finest. Mouthwatering steaks grilled to perfection. Fresh locally sourced seafood entreés and savory pastas. Specialty cocktails

  Double D Steakhouse   Eel River Brewery Photos by Amy Kumler  Clean Queen Meal Prep © Clean Queen Meal Prep

18 fortuna visitor guide |

fortunachamber


L Bear River Casino and Ridgetop Café

DiNING AND LODGING

N St

5 10 21

26

Blvd

16

ne

Fortuna

12th St

I

Ro h

19

24 6

Newb

Newburg Rd

12th Street Exit

rvi

lle

Rd

ur

G North

17

Blvd

18

FORTUNA

B RIVER LODGE CONFERENCE CENTER

H D

Village

23 Shopping

25

12

22 29 34

Fortuna

8

30 Redwood

4 33 32

9

Center

Strongs Creek Plaza

101

2

A

Kenmar Rd F

Kenmar Exit K To E

To Rio Dell 6.5mi 10.5km

0.5 Kilometers

0

30 Safeway Deli, 701 S. Fortuna Blvd., 725-5104 31 Shotz Coffee, 167 Main St., 725-8000 32 Smokin Barrels BBQ, 1095 S. Fortuna Blvd., 725-9100 33 Starbucks, 1095 S. Fortuna Blvd., 726-7870 34 Subway, 741 S. Fortuna Blvd., 725-6218 35 Taco Loco, 955 Main St., 725-5546 36 Trish’s Out of the Way Café, 2865 School Street, 726-7885

fortunachamber

To 28 J

Rd

0

ll Hi

*Phone numbers not available at time of printing

31

3

ss Ro

Riverbar Pharms B&B 355 Riverbar Rd. (707) 726-1170 riverbarpharms.com Enjoy a relaxing stay at Riverbar Pharms B&B where cannabis consumption is allowed. This beautiful, renovated Victorian farmhouse built in 1904 has 4 cozy rooms. Enjoy a gourmet breakfast before taking a tour of the 30,000 sq. ft. on-site cannabis greenhouses, the first in California attached to a licensed Bed & Breakfast. Connect with nature as you consume cannabis surrounded by plants and wildlife in their outdoor cannabis garden and patio. Or indulge in one of their CBD massages or facials before retiring to their smoke lounge.

1 Aztec Grill, 875 Main St. (inside 101 Chevron), 725-4269 2 Bella Italia, 1875 Riverwalk Dr., 725-1600 3 Bob’s Footlongs, 505 12th St., 725-2016 4 Burger King, 925 S. Fortuna Blvd., 725-1706 5 Clean Queen Meal Prep, 758 10th St., 223-8815 6 Clendenen’s Cider Works, (farm stand), 96 12th St., 725-2123 7 Double D Steak, 320 Main St., 725-3700 8 Eel River Brewing Company, 1777 Alamar Way, 725-2739 9 El Paisano Mexican Taqueria, 1095 S. Fortuna Blvd., 617-2490 10 Fresh on Main Street, 1044 Main St., 616-6447 11 Hoppy’s Fro-Yo, 1151 Main St., 682-6187 12 Hot Brew Bistro, 904 S. Fortuna Blvd., 725-2361 13 Hot Deli Burgers & Dogs, 939 Main St., 362-1976 14 Humboldt Auction Yard Café, 603 Third St., 725-5188 15 Hunan Village, 1468 Main St.,725-3459 16 Jitter Bean Coffee Drive Thru, 466 N. Fortuna Blvd., 725-4594 17 Kome Sushi, 679 S. Fortuna Blvd., 725-8899 18 La Costa, 664 S. Fortuna Blvd., 725-9416 19 Las Cazuelas Restaurant and Cantina, 435 N. Fortuna Blvd., 725-2431 20 L’s Kitchen, 1260 Main St., 726-7779 21 Little Caesar’s Pizza, 898 Main St.* 22 McDonald’s, 761 S. Fortuna Blvd., 725-9530 23 Papa Murphy’s Pizza, 705 S. Fortuna Blvd., 725-9391 24 Paul’s Live From NY, 101 12th St.* 25 Pepper’s Restaurant, 703 S. Fortuna Blvd., 725-5580 26 Ray’s Food Place Deli, 2009 Main St., 725-3835 27 Redwood Cafe, 1206 Main St., 725-3998 28 Redwood Empire Golf and Country Club, 253 Country Club Dr, 725-5195 29 Round Table Pizza, 759 S. Fortuna Blvd., 725-4459

11

River walk Dr

Ridgetop Café and Coffee Barn 623 Fernbridge Dr, Fernbridge, 786-3900 Open for breakfast and lunch.

DINING

L St

STREET

9th St

and decadent desserts. All made even more delicious by incredible views overlooking the lush Eel River Valley. It is the perfect place for a romantic evening, celebration, or just a simple night out to dine with good company. Express Café Hungry but want to get back to the action fast? Enjoy a fresh pizza or a burger. Our award-winning chili is always a flavorful favorite. And for you night owls, deli sandwiches, desserts, and other choices are available.

13 35

15

27 20

gR d

C 1

MAIN

Park St

St

14th St

Main

12th St

14

8th St

Main Street Exit

11th St

7

School Rd 36

0.5 Miles

LODGING A B C D E F G H I

Best Western Country Inn Comfort Inn & Suites Fortuna Redwood Inn Redwood Riverwalk Hotel Riverbar Pharms B&B Riverwalk RV Park Six Rivers Motel Super 8 by Wyndham Travel Inn

| fortuna visitor guide 19


 Riverwalk trail along the Eel River.

lodging

F

ortuna has several lodging options for any budget. Check into the luxury boutique Redwood Riverwalk Hotel, where you are a stone’s throw from Fortuna’s Riverwalk. This dog-friendly hotel also features an indoor swimming pool. The ever-reliable Comfort Inn and Suites, Best Western Country Inn, Fortuna Redwood Inn, and Super 8 by Wyndham are clean, hospitable, and conveniently located. Looking for something a little different? Book a stay at Riverbar Pharms “Bud” & Breakfast, the first cannabis-friendly B&B (see page 19). Dishing out hospitality, locally sourced breakfasts, and beautiful pastoral views from a charming Victorian, you will get a taste of the extraordinary. Brought along your RV or trailer? Set up camp at Riverwalk RV Park, which is near the Eel River and within walking distance of local eateries. BEAR RIVER CASINO RESORT 11 Bear Paws Way, Loleta, CA Call for rates (800) 761-2327 bearrivercasino.com Just a short drive North from Fortuna, Bear River Casino Resort offers you premier

20 fortuna visitor guide |

entertainment, relaxation, and recreation. Enjoy exciting gaming action in our casino, delicious dining options in any of our three dining outlets, and luxurious guest rooms. Be sure to take a photo with “The Guardian” Bear, the tallest bear sculpture in California standing at 17 feet just outside our main hotel entrance when you visit. Share your photos on social media using #TheGuardianBearatBRCR. After you have wined, dined, and won, it’s time to relax in comfort in our 4-Star Hotel. Our 104 luxurious guest rooms offer everything from affordable mountain view rooms to upscale executive suites. Sweet dreams come easy as you fall asleep on a premium pillowtop mattress. Enjoy high-speed internet, large HD flat screen TV, and microwave and refrigerator are also standard. Designed to be your home away from home – you can also take a refreshing dip in the indoor pool, hot soak in the whirlpool, or get your morning workout in at our fitness center. Traveling for business? Our full-service business center with computer, printer, and wi-fi connectivity provides a place for you to take care of business so you can get back to playing!

fortunachamber

BEST WESTERN COUNTRY INN 2021 Riverwalk Drive, Fortuna, CA 95540 Call for rates (707) 725-6822 or (800) 679-7511 bestwestern.com Affordable luxury accommodations including King Bed, Jacuzzi, or Double Queen Suites, Best Western Inns on the North Coast are dedicated to cleanliness and comfort. All rooms have a refrigerator, microwave, coffeemaker, ironing board, and hairdryer. Most rooms are non-smoking and there are designated pet rooms. Services and amenities include work desks, dedicated breakfast room, guest laundry facility, heated indoor and outdoor pool and spa, first run inroom movies and DVD players, and more!! COMFORT INN and SUITES 1583 Riverwalk Drive, Fortuna, CA 95540 Call for rates (707) 725-7025 or (800) 228-5150 choicehotels.com Indoor pool, hot tub, exercise room, and meeting facilities. The Comfort Inn Hotel has interior corridors and an elevator. Large 2-room family suites are available. Some rooms include a great view of the Eel River and rolling hills. Just 20 minutes to beaches. Restaurants within walking


distance. Amenities include continental breakfast, guest laundromat, microwave, modem lines in rooms, in room movies, indoor pool, radio, refrigerator, safe deposit box, cable television, and more! FORTUNA REDWOOD INN 819 Main St, Fortuna, CA 95540 Call for rates (707) 725-5136 Everyone needs a place to lay their weary head. For travelers visiting Fortuna, Fortuna Redwood Inn is an excellent choice for rest and rejuvenation. Well-known for its budget friendly environment and proximity to great restaurants and attractions, Fortuna Redwood Inn makes it easy to enjoy the best of Fortuna. You’ll enjoy relaxing rooms that offer air conditioning and a refrigerator, and you can stay connected during your stay as Fortuna Redwood Inn offers guests free Wi-Fi. The motel features a 24-hour front desk. For guests with a vehicle, free parking is available. REDWOOD RIVERWALK HOTEL 1859 Alamar Way, Fortuna, CA 95540 Call for rates (707) 725-5500 or (800) 483-9446 theredwoodhotel.com On the iconic Redwood Highway (Hwy 101) and near giant trees, rugged California coast and national parks, we saw an opportunity to create a sense of place. In Humboldt County almost all franchises are represented and there was no hotel to check into and continue your redwood experience. We changed that! As your independent hotel choice in Fortuna, we strive to give “boutique hotel” service and exceptional hospitality. Our central location serves as the ideal base camp to visit the many state parks and enjoy other outdoor activities in Humboldt County. We think of hospitality as friends taking care of friends. You can expect a small-scale, independent hotel that offers an experience with a proud sense of place.

RIVERWALK RV PARK and CAMPGROUND 2189 Riverwalk Dr., Fortuna, CA 95540 Call for rates (800) 705-5359 or (707) 725-3359 riverwalkrvpark.com The Riverwalk RV Park and Campground lies nestled by the side of the beautiful Eel River. Stands of picturesque giant Sequoia Redwood forests fill the surrounding hillsides. Immaculately maintained grounds and facilities add to the beauty and relaxed atmosphere of our park. The friendly management and staff help to make this a perfect base to visit the surrounding areas of The Redwood Coast. Enjoy camping and lodging in the redwood forest. Our services for RV campers include free high-speed wireless internet, power, water, sanitation, 60+ Cable TV channels, shower facilities, seasonal pool, year-round spa, and more. Log Cabin Rentals. Sleeps 4 or 6. Guests in our camping cabins share the amenities of the exceptionally clean restrooms and camping kitchen facilities, with the campground. All cabins include: a front porch swing, electricity, heater, small table and chair, beds. (Bring your own bedding.) Conveniently located near each cabin: a water faucet, your own picnic table, and BBQ stand. 6 RIVERS MOTEL 531 S Fortuna Blvd, Fortuna, CA 95540 Call for rates (707) 725-1181 Located close to fuel, restaurants, and shopping, 6 Rivers offers family rooms, free wi-fi, and friendly staff. SUPER 8 BY WYNDHAM 1805 Alamar Way, Fortuna, CA 95540 Call for rates (707) 725-2888 or (800) 800-8000 wyndhamhotels.com All Super 8 Motels offer consistently clean and friendly accommodations and services. Super 8 properties provide guests with complimentary coffee in the morning until 10:00 AM. During your stay we are sure that you will find that one of our rooms will satisfy your corporate requirements or leisure needs. We have

various room types available for you to choose from. This Super 8 is a great place to stay and enjoy Redwood Coast lodging. TRAVEL INN 275 12th Street, Fortuna, CA 95540 Call for rates (707) 725-6993 Located in Sunny Fortuna, just 20 miles north of the Avenue of the Giants and only minutes away from the Victorian Village of Ferndale. We have 25 guest rooms, all with telephone and cable/satellite television, and our friendly and helpful staff provide clean and well cared for accommodations. Groups welcome, ask for Travel Inn group bookings and group travel packages, a deal for group travel, or a group travel discount. The Travel Inn is also the perfect place to hold a corporate event such as team building, sales meetings, board of director meetings, or just corporate hospitality.

 Riverbar Pharms. Photo by Amy Kumler

fortunachamber

| fortuna visitor guide 21


 Fortuna River Lodge Photo courtesy of Carol Niles Photography  Fortuna Monday Club and FBID office

EVENT VENUES & PL ANNING

I

f you are planning a wedding or a business meeting, our award-winning River Lodge Conference Center is an ideal location. Overlooking the scenic Eel River, Fortuna’s River Lodge is a convenient meeting place with panoramic views of the surrounding mountains. This beautiful facility seats up to 500 and is designed to accommodate large and small events including conferences, weddings, reunions, and banquets, as well as musical and theater productions. The commercial kitchen is equipped with four ovens, refrigerators, a freezer, ice machine, cookware, and serving utensils. The kitchen construction makes food preparation, serving, and clean up a snap. Rental of the kitchen includes use of all kitchen equipment and cookware, as well as tableware, glassware, and flatware for up to 300 people. Catering can be provided by the staff at River Lodge. For information, call (707) 7257572.

22 fortuna visitor guide |

The Monday Club boasts a small stage, excellent acoustics, and a charming setting. The Monday Club is the perfect event venue for baby and bridal showers, small weddings, birthdays, memorial services, meetings, musical performances, and more. For information, call (707) 725-7572. The Gene Lucas Community Center is located adjacent to Newburg Park. This 22,000 square-foot facility provides an event space and houses the Humboldt Senior

fortunachamber

Resource Center, Paso o Paso, the McLean Foundation offices, and others. For information, call (707) 725-1722.


Veterans Memorial Building 1426 Main Street Fortuna Veteran’s Memorial Building hosts Walker Bailey American Legion Post 205 and VFW Post 2207. The building is also available for rental for events. For rental information, call (707) 725-4480. Firemen’s Pavilion 5 Park Street Located inside Rohner Park, the Fireman’s Pavilion is available for large events, weddings, receptions, basketball games, and craft fairs. For rental information, call (707) 725-7620.

CATERING C.C. Catering, (707) 764-5202 Dorris & Daughter Catering, (707) 725-9626 Dragonfly Catering, (707) 616-6447 Moonlight Catering, (707) 725-3254

 Gene Lucas Community Center Photo by Mary Bullwinkel

ACCOMMODATIONS See Lodging options on pages 20-21.

PHOTOGRAPHERS/ VIDEOGRAPHERS

FLOWERS Garcia’s Florist, 1741 Main Street, garciasflorist.com, (707) 725-6792

Jesse Gabriel Photography, (707) 726-1336, CaRe-3D.com

DOING BUSINESS IN FORT UNA

T

he Fortuna Business Improvement District is assisting businesses in doing business organically. What does it mean to do business organically? It is the course of gradually or naturally developing your business. Whether it’s a small retail shop on Main Street, working remotely from home, a large manufacturing company along the river’s edge, or a commercial lot with freeway access. The purposes of the Fortuna Business Improvement

District are to promote retail and service businesses located within the City of Fortuna, to promote tourism as a large and growing contributor to economic growth, and to stimulate economic development. The Fortuna Business Improvement District office acts as the first stop for businesses starting up or looking to relocate to Fortuna. Fortuna has over 500 businesses, and fosters ample opportunities for individuals and

companies to grow quality connections with consumers, clients, and do their business organically. Start or relocate a business to Fortuna, California, and help improve our already diverse business community. FBID is also a tool for established Fortuna businesses to utilize up-to-date information regarding questions or services available to help retain businesses, community event support, and other business services. FBID helps entrepreneurs

fortunachamber

and home-based businesses find locations, gives referrals to other economic development resources, and aids in promoting their new venture. A listing of available commercial space and job opportunities can be found at fortunabusiness.com The FBID office is located inside the Monday Club at 610 Main Street and can be reached by calling (707) 725-9261 or visiting fortunabusiness.com.

| fortuna visitor guide 23


Communit y guide Area Code is 707 unless otherwise noted.

ASSOCIATIONS & ORGANIZATIONS Eel River Freemasons Eel River Empire Lodge #147 was founded in 1861. The mission of the lodge is to encourage personal growth and improve the lives of others, guided by the principles of their fraternity: Brotherly Love, Relief, and Truth. Meetings are the first Wednesday of the month at 7:30 pm. For more information, please call (707) 7252335. Fortuna Garden Club The Garden Club is dedicated to beautifying Fortuna. They have sponsored parade floats, hosted tea parties, assisted victims of the 1964 flood, put in landscaping at the River Lodge, City Hall, and the Fortuna Chamber, held garden contests, and organized Junior and High School gardening programs. Their volunteers lovingly maintain all of the flower beds in Downtown, host potlucks and picnics, put on the Annual Daffodil Show and Holiday Home Tour and Tea, plant trees on Arbor Day, and much more! The Fortuna Garden Club meets at 1:00 p.m. on the second Wednesday of the month at the Monday Club, 610 Main Street. For information, attend an upcoming meeting or visit facebook.com/ FortunaGardenClub. Kiwanis Club Kiwanis is a global organization of volunteers dedicated to changing the world, one child and one community at a time. For information, visit fortunakiwanis.com. Native Sons of the Golden West Native Sons are 18 years of age and older and committed to making their community a better place while preserving the great heritage of California. Being a Native Son is more than camaraderie; it is being involved with your community and exercising the precepts of Friendship, Loyalty, and Charity while  Fortuna Theater Photo courtesy of Andra Stringer

24 fortuna visitor guide |

fortunachamber


interacting with friends. For more information, visit nsgw.org. Rotary International Organization of businesses and professional leaders united worldwide who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Rotary is an international organization with a strong community presence. Fortuna is home to two rotary clubs – Fortuna Sunrise and Fortuna Noon. For information, visit fortunarotary.org or fortunasunriserotary.org. Soroptimists of the Eel River Valley A driven group of professional women dedicated to helping women and children in the community. They spend volunteer time and money as well as organize community projects and fundraisers for opportunities such as: scholarships, education, or even lending a hand through their sisterhood. For information, contact sieelrivervalley@outlook.com.

EPT Physical Therapy & Wellness Center 1095 S. Fortuna Blvd., 725-6995 eptphysicaltherapy.com Their Fortuna office is a conveniently located and well-equipped facility, with private treatment areas that provide a comfortable environment for outpatient therapy. Their center offers an open gym space that includes free weights, weight machines, mat tables, and cardiovascular machines.

independent physicians, dentists, optometrists, podiatrists, physical therapy, and counseling services for all your health needs. Humboldt NeuroHealth Therapeutic Services 3429 Renner Dr, 296-9295 humboldtneurohealth.org Humboldt NeuroHealth specializes in trauma, anxiety, depression, and neurological disorders for children and adults.

Continued on next page

SHOPPING

HEALTH CARE

Fortuna is home to a variety of private practice medical professionals in the fields of dentistry, orthodontia, chiropractic, massage therapy, behavioral health, and pediatrics. Redwood Memorial Hospital 3300 Renner Dr, 725-3361 Located in the heart of Fortuna, Redwood Memorial Hospital is a full-service, 25-bed critical access hospital that features a 24-hour emergency room and OB/GYN services. Fortuna Open Door Community Health Center 3750 Rohnerville Rd, 725-4477 A state- of-the-art, 32,000 square-foot facility that provides medical, dental, tele-medicine, and behavioral health services. The Health Center has a total of 30 medical exam rooms, 7 dental operatories, a diagnostic laboratory, a medication dispensary, and much more. There are also

 Downtown Fortuna. Photo courtesy of Mary Bullwinkel.

F

ortuna’s retail stores, building suppliers, and professional services make it an important shopping place for Northern Humboldt. Four main shopping areas include Downtown Fortuna, Redwood Village Shopping Center, Mid-Towne Plaza, and Strongs Creek Plaza (see city map on pages 16-17), which features boutiques, professional services, restaurants, bars, groceries, coffee houses, pharmacies, video rentals, antique stores, thrift stores, banks,

fortunachamber

a post office, movie theater, and City Hall. Be sure to dip into Wild Cactus Clothing or Blend Boutique for the latest trends, Strehl’s Family Shoes for beautiful footwear, Redwood Thrift for unique, upcycled finds, or Ferndale Jewelers for elegant rings, necklaces, and more. Find your next gem at Chapman’s Gem and Mineral Shop or visit their museum for a unique collection of prehistoric fossils and gems. Located four miles south of Fortuna off the 101.

| fortuna visitor guide 25


communi t y guid e Continued from previous page

 Welcoming home the state high school football champs.

Redwoods Rural Health Center 930 S. Fortuna Blvd, 353-2162 Redwoods Rural Health Center was established in 1976 as a healthcare provider focused on delivering responsive, preventive, high quality primary health care services, through a variety of healing disciplines, to all people without regard to social or economic status. Fortuna Family Medical Group 874 Main Street, 725-3334 Nestled in the heart of Redwood Country, Fortuna Family Medical Group is one of a very few privately owned medical practices in Humboldt County. First opened in 1948, FFMG provides a lifestyle focused, spiritually based model of medical practice.

HELPFUL CONTACTS Area Code is 707 unless otherwise noted.

ANIMAL/VET CARE SERVICE Barky Dogz Bath House, 725-7902

26 fortuna visitor guide |

Deb’s Bark Avenue Grooming, 726-9111 Fortuna Veterinary Group, 725-6131 Riverwalk Veterinary Hospital, 725-6154 Stephanie’s Doggie Detailing, 725-6900 CABLE/INTERNET SERVICE AT&T, (888) 729-5323 Suddenlink Communications, (877) 443-3127 CEMETERIES Fortuna Cemetery District, 725-6459 Sunrise Cemetery, 3315 Newburg Rd Kenmar Pioneer Cemetery, 3150 Church St Rohnerville Cemetery, 1715 S. Rohnerville Rd Rohnerville Masonic Cemetery, 5254 Rohnerville Rd Rohnerville I.O.O.F. (Odd Fellows) Cemetery, 5266 Rohnerville Rd GOVERNMENT California Department of Fish and Wildlife (fishing/hunting licenses), 445-6493 City Hall (business licenses, sewer, water, permits), 725-7600

fortunachamber

Fortuna Business Improvement District (FBID), 725-9261 Parks and Recreation General, 725-7620 Skating rink info, 725-7622 Police Department (non-emergency), 725-7550 Public Works, 725-1464 River Lodge and Monday Club (reservations), 725-7572 ENTERTAINMENT Bear River Casino, 800-761-2327 Ferndale Repertory Theater, 447 Main St., Ferndale, 786-5483 Fortuna Concert Series, 610 Main St., Fortuna (Sept. thru May) 725-3959 Fortuna Movie Theater, 1241 Main St., Fortuna 725-3010 EMPLOYMENT AGENCIES CalJobs, 800-758-0398 Express Employment, 268-1866 Dark Staffing Solutions, 630-5090 Sequoia Personnel, 445-9641 The Smart Center, 444-2222 FIRE DEPARTMENT Fortuna Volunteer Fire Department, 7255021 GAS/ELECTRIC/TELEPHONE SERVICE AT&T, (866) 597-0927 Pacific Gas & Electric Emergency and Customer Services, (800) 743-5000 Residential Services, (800) 310-2355 Commercial Services, (800) 750-2355 Redwood Coast Energy Authority, 269-1700 Sequoia Gas Company (propane sales) 725-4465 GROCERY STORES Campton Heights Market, 2915 School St., 725-2675 El Buen Gusto Market, 1640 Main Street, 725-8880


Fortuna Grocery Outlet, 1085 S. Fortuna Blvd., 725-7010 La Chaparrita Market, 461 S. Fortuna Blvd., 617-2570 Ray’s Food Place, 2009 Main Street, 725-3835 Safeway, 701 S. Fortuna Blvd., 725-5104 HOSPITAL/AMBULANCE SERVICE Redwood Memorial Hospital, 3300 Renner Drive, 725-3361 City Ambulance, 139 S Fortuna Blvd, 725-8020 MUSEUM Fortuna Depot Museum, 3 Park Street, 725-7645 NEWSPAPERS Ferndale Enterprise, (weekly), 786-4611 North Coast Journal, (weekly), 442-1400 Times-Standard, (6x week), 442-1711 POST OFFICE Fortuna Branch, 699 13th Street, 725-9306 PUBLIC LIBRARIES Eureka Main Library, 1313 3rd Street, Eureka, 269-1900 Fortuna Branch, 775 14th St., humlib.org, 725-3460 RECREATIONAL VEHICLE PARKS Ancient Redwoods Resort, 28101 Avenue of the Giants, Redcrest, 722-1910 Benbow KOA, 7000 Benbow Dr., Garberville, koa.com/campgrounds/benbow, 923-2777 Redcrest Resort and Gift Shop, 26459 Avenue of the Giants, Redcrest, 722-4208 Riverwalk RV Park, 2189 Riverwalk Dr, 7253359 REALTORS Action Realty, 725-1820 Coldwell Banker Six Rivers, 725-9376 Cornerstone Realty, 725-7940 Humboldt Equity, 682-8100 Landmark Realty, 725-2852 Ming Tree, 725-7500

SENIOR LIVING First Choice Assisted Living, 845-1102 Lutheran Home for the Aging, 725-5923, LHAHC.com Sequoia Springs Senior Living, 726-0111, sequoiasprings-sl.com SENIOR SERVICES Area 1 Agency on Aging, 442-3763 Fortuna Senior Bus, 725-7625 Fortuna Senior Center, 726-9203 Humboldt Senior Resource Center, 725-6245 Visiting Angels, 725-3611 TRASH/RECYCLING SERVICES Recology, 965 Riverwalk Drive, 725-5156 WIRELESS SERVICE Verizon Wireless, (800) 9220204 New Trend Wireless (US Cellular), 1095 S. Fortuna Blvd., 726-7782 MetroPCS, 715 S. Fortuna Blvd., 726-9400 AT&T, (866) 597-0927 T-Mobile, 1095 S. Fortuna Blvd., 726-8293

ae-fesd-ca.schoolloop.com Redwood Preparatory Charter School, 682-6149 redwoodprep.org Toddy Thomas Elementary School, 725-5197 tts-fesd-ca.schoolloop.com Fortuna Union High School District Academy of the Redwoods, 476-4577 ar.fuhsdistrict.edlioschool.com East High School, 725-4461 x3021 easthighfortuna.org Fortuna Union High School, 725-2244 fuhsdistrict.org New Life Christian School, 725-9136 Continued on next page

EDUCATION Fortuna Elementary School District Fortuna Junior Academy, 725-2988, fortunajunioracademy.org Fortuna Middle School, 725-2293 humboldt.k12.ca.us/fortuna_un/5-8 Linell K. Walker Elementary School, 725-2519 sfe-fesd-ca.schoolloop.com Norman G. Ambrosini Elementary School, 725-4688

 Main Street Fortuna

fortunachamber

| fortuna visitor guide 27


communi t y guid e Continued from previous page

HIGHER LEARNING Humboldt State University 1 Harpst St, Arcata, CA 95521 826-3011 humboldt.edu The Perfect Place to Live and Learn. Surrounded by ancient redwoods and near the Pacific Ocean, HSU is an extraordinary college experience. A small residential campus located about a 30-minute drive north of Fortuna in Arcata, HSU was founded as a teacher’s college in 1913. Today, we are the northernmost campus in the 23-campus California State University system and considered one of the best higher education values in the country. We offer dozens of majors and minors, including programs in natural resources that are nationally renowned. Faculty members are among the top teachers and researchers in their fields. Hands-on learning is also woven into much of what students do here. You will often find them in the community, the forests, the coastal dunes and everywhere in between applying what they learn in the classroom to research experience as an undergraduate, plus internships and volunteer work. We are also proud of our longstanding commitment to environmental responsibility and social justice. That shows in the curriculum, student-led grassroots projects, and campus programs and activities. We acknowledge that the land on which Humboldt State is located is unceded territory of the Wiyot people who continue to live and thrive today. It is surrounded by the traditional, ancestral, and present homelands of several indigenous nations including the Hupa, Karuk, Mattole, Tolowa, Wailaki, and Yurok that make up Humboldt County.

 Humboldt State University campus and students. Photo courtesy of Humboldt State University

28 fortuna visitor guide |

fortunachamber


College of the Redwoods 7351 Thompkins Hill Rd., Eureka, CA 95501 476-4197 redwoods.edu "A Hidden Gem, Up in the Trees," with towering redwoods across the campus and a redwood forest as a backdrop, College of the Redwoods (CR) has one of the most stunning campuses in the country. And if you’re looking for value, CR is unparalleled. We offer low costs, small class sizes and exceptional, accomplished faculty who work hard to connect with students and to connect students to their potential. We award Associate of Arts and Associate of Science Degrees as well as a wide variety of career technical certificates for vocational and professional development. CR is an accredited, two-year institution that has articulation agreements with major four-year universities and we are committed to the success of each student. We strive to create a safe and inclusive environment that promotes and values diversity among students, faculty, and staff. We partner with the community to contribute to the economic vitality and lifelong learning needs of our service area. We continually assess student learning and institutional performance which leads directly to the continuous improvement of our curriculum, programs and services. College of the Redwoods is dedicated to our mission enabling all students to experience an educational journey that is intellectually, socially, and personally transformative. We inspire participatory citizenship grounded in critical thinking and an engaged student body. Continued on next page

Area Code is 707 unless otherwise noted.  College of the Redwoods campus and students. Photo courtesy of College of the Redwoods

fortunachamber

| fortuna visitor guide 29


communi t y guid e Continued from previous page

SOCIAL & SENIOR SERVICES Area 1 Agency on Aging 434 Seventh St, Eureka, CA 95501, a1aa.org Helps seniors find community resources and publishes the Senior Information Guide, a categorized phone and internet directory of programs and services relating to seniors. For information, call 273-3659. Breast and Gyn Health Project 987 Eighth St, Arcata, CA 95521, hcbhp.org Community resource of support and education for those facing a breast health concern,

gynecologic cancer concern, or a diagnosis of breast or gynecologic cancer. For information, call 825-8345. Fortuna Adventist Community Services 2331 Rohnerville Rd, Fortuna, CA 95540 fortunaacs.com Serving the Eel River Valley, provides info on community resources and operates a thrift store, community garden, clothing closet, and food pantry. Bilingual staff available. For information, call 725-1166.

Fortuna Family Resource Center 2089 Newburg Rd, Fortuna, CA 95540 sfe-fesdca.schoolloop.com/frc Services and/or referrals include food assistance, health services, student and family support, counseling, clothing vouchers, tutoring, playgroups, free internet/fax, computer, community events and activities and job support. For information, call 725-9082. Fortuna Rehabilitation Center 2321 Newburg Rd, Fortuna, CA 95540 fortunarehabwc.com Offering short-term and long-term care with programs that include various forms of therapy including Physical Therapy and Speech Therapy. High quality, 24-hour nursing care. They also provide bereavement support for families with a local hospice agency. For information, call 725-4467. Fortuna Senior Bus 5 Park St, Fortuna, CA 95540 Reservation and dispatcher-based system, which means you call dispatchers to schedule the times you need the bus. Buses servicing seniors and persons with disabilities (disability  Humboldt Senior Resource Center. Photo © HSRC  Rohner Park.

30 fortuna visitor guide |

fortunachamber


under 50 with doctor’s note) $2.50/ride or 15 trips for $22.50. For information, call 725-7625. Fortuna Senior Center 3800 Rohnerville Rd, Ste. B, Fortuna, CA 95540, fortunasenior.org Links seniors with health and fitness, educational, social, recreational, financial, legal, and other necessary service organizations, primarily in the immediate Fortuna area. Most are free of charge. For information, call 726-9203. Humboldt Literacy Project 922 N St., Fortuna, CA 95540, facebook.com/HumboldtLiteracyProject Teaching adults the literacy skills they need on the job, at home, and in the community. For information, call 725-0655. Humboldt Senior Resource Center 1910 California St, Eureka, CA 95501 humsenior.org This licensed, therapeutic day program offers comprehensive care, activities, health monitoring, therapies, social services, meals, and transportation for adults age 18 and older with chronic conditions or disabilities. The program is designed to help participants stay mentally and physically active, reduce isolation, improve or maintain their health, and prevent decline of their abilities. Locations in Eureka and Fortuna. For information, call 443-9747. Visiting Angels 1719 Main St, Fortuna, CA 95540 visitingangels.com/eureka/home A national network of elder care agencies committed to providing families with the best possible in-home care. Serving Fortuna and Eureka. For information, please call 725-3611. Wood Street Chapel Foster Closet 1649 Wood St., Fortuna, CA 95540 725-5507 woodstreetchapel.org Area Code is 707 unless otherwise noted.  Heather garden at River Lodge.  Making friends in the Friendly City.

fortunachamber

| fortuna visitor guide 31


ity” C y l d n e i r F “The

32 fortuna visitor guide |

fortunachamber

Profile for North Coast Journal

Fortuna Chamber of Commerce City Guide  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded