Strategies and Tools to Attract New Talent: Employee Recruitment
Tracks
Strategies and Tools to Attract New Talent: Employee Recruitment By Elizabeth Moore, NATM Tracks Editor
In the trailer manufacturing industry, a successful business is dependent upon an educated, skilled workforce. Attracting top talent though is difficult under normal circumstances, and the global pandemic as well as the pre-existing workforce crisis have only exacerbated the issue. Recruiting new employees can be daunting at best and overwhelming at worst, but there are strategies to put in place to make it easier. NATM recognizes this and has instituted an industry specific job board on NATM.com. Refer to the next article to learn how to best utilize it.
Strategy: Branding Efforts Branding includes the company website, social media accounts, LinkedIn, Indeed, and any other platform on which job posts are going to be advertised. These places will often be the first interaction that a potential employee will have with the company. Questions to ask about the website and social media include:
Although recruitment strategies are not one-size-fits-all, they do provide a launching point for companies to start the hiring process. Below are top tips gathered from experts who spoke at NATM’s second annual Workforce Development Webinar Series this past November.
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Is there an active presence on social media?
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Is there a social media campaign to attract attention?
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What does the website look like when someone is searching for opportunities?
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Does the website prominently feature job postings?
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Does the website prominently feature employee testimonies and successes?
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Does the website/job postings show up in search engines? Is search engine optimization (SEO) being used?
If the answers to any of these questions are no, these may be strategies to implement during the hiring period to expand the reach of the company. Strategy: Job Descriptions Job descriptions are a powerful tool when it comes to recruitment. Often times, descriptions can be too vague, resulting in a wide array of applicants, some of which may not even be qualified for the listed position. Having accurate job titles can help narrow the talent pool. Job descriptions should tell candidates exactly what the job is like and should also include detailed requirements. Creating job descriptions helps the company fully consider their needs as well as document them; in turn, job descriptions can be used as a standard against which candidates are measured. Strategy: Networking Networking is a fantastic way to recruit new talent, and there are plenty of resources available to do so, including the company’s own employees. An employee referral program may be beneficial for the company; great people tend to hang out with other great people. Even if a program like this is not feasible, there are plenty of other ways to network, including job boards, job fairs, career centers, etc.
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March/April 2021
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