Maximize Your NATM Membership Series: Social Media
Tracks
Maximizing Your NATM Membership Series: Social Media By Elizabeth Moore, NATM Tracks Editor This article is the second in the Maximizing Your Membership series. Each article focuses on one lesser-known benefit of NATM Membership and gives tips, tricks, and explanations on how to make the most of these benefits. Every issue of Tracks in 2021 will feature an installment. NATM offers no shortage of member benefits, but some are more well-known than others. This article will cover how members can capitalize on NATM social media. It is no secret that social media is vital to marketing, brand awareness, and connecting with customers, but there are so many ways to utilize these tools that it can be overwhelming. NATM is here to help with member-only social media benefits, including campaigns, posts, and member spotlights.
Follow NATM on: •
Facebook: @NATMPage
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Instagram: @NATM_Trailers
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LinkedIn: www.linkedin.com/company/national-associationof-trailer-manufacturers
NATM has profiles on all major social media platforms such as Facebook, Instagram, and LinkedIn. On these platforms, the Association posts the latest news, updates, and important information for members, as well as Association announcements. The posts go far beyond the typical updates seen on every profile though. The Association actively promotes members’ companies in various ways. For example, both the Women Crush Wednesday campaign the Where in the World campaign both focus on boosting member companies through posts, relevant tags, and snappy captions. Submitting to these social media campaigns is free advertising. Companies who submit increase their chance of exposure and crossing paths with potential customers. To submit to any of these campaigns, please visit www.NATM.com/get_social. In addition, social media is a perfect networking hub. Comments, likes, and sharing all help facilitate interaction with potential suppliers, customers, and peers. Being included and active on NATM’s social media profiles is a great jumping off point for these types of communication.Working relationships can be established on these platforms.
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March/April 2021
An example Woman Crush Wednesday post.
www.NATM.com
