SPONSORSHIP GUIDE
2021
2 Welcome Video Sponsor
When new members join, they will receive links to informational videos that welcome them, explain next steps, and top recommendations on what the new members should take advantage of first. The Welcome Video Sponsors will reach new members directly.
New Member Welcome Program Sponsorship The NATM New Member Welcome Program Sponsorship is a prime opportunity for associate members (suppliers and service providers) to raise brand awareness and market their products to newly joined NATM members. When a company joins NATM, they receive a confirmation email as well as a mailed welcome packet containing resources and forms.
Featured NATM New Member Welcome Sponsor Be the first to reach newly joining NATM members and dealer affiliates as the Featured New Member Welcome Program Sponsorship! This sponsorship opportunity grants only two (2) NATM members with the ability to be the first company to welcome new members to the Association and to market their products or services before any others. Limited to two (2) companies $7,500 annual sponsorship per company Sponsorship benefits include: • Welcome packet insert/brochure from sponsoring company included in all new member packets (material provided by sponsor) • One (1) article published in Tracks magazine annually (One page limit) • Logo branded cards for 1-year anniversary • Logo branded email for 6 month follow up • Sponsors receive monthly lists of newly joined members to reach out to and welcome • Quarterly social media post shoutout to sponsor combined with the announcement of new members for the quarter • Special ribbon at the Convention
$2,500 per sponsored video One company per video Video Sponsor Benefits: • Content to be created and feature NATM staff • Sponsor shoutout thank you with logo and email address at beginning and end of video • Sponsor’s website included in the email delivery of video • Sponsor is welcome to make an appearance in the video if desired Videos Available to Sponsor: • NATM Compliance Video: associate or trailer manufacturer • Trailer Manufacturer Welcome Video: associate member • Trailer Dealer Affiliate Welcome Video: trailer manufacturer or associate member • Additional videos available dependant on sponsorship
NATM Welcome Packet Sponsorship Items
The NATM Welcome Packet is an introduction to NATM benefits and helpful tips about making the most of membership. Companies can sponsor to insert flyers into the new member packets. *All materials subject to approval New Trailer Manufacturer Packet: Flyer Insert $1,500 per sponsorship Limited to 10 company sponsors Associate members can sponsor Flyers–provided by the sponsor New Dealer Affiliate Packet: Flyer Insert $1,500 per sponsorship Limited to 10 company sponsors Trailer manufacturers and associate members can sponsor Flyers–provided by the sponsor
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NATM Webinar Sponsorship Program NATM educational webinars take place online throughout the year with a live audience in attendance. The webinars will be housed on NATM’s Online Resource Library and accessible anytime by NATM members and dealer affiliates for free and non-members for a fee.
Sponsorship Benefits:
Sponsor logos featured on marketing of event and registration opening • Branded waiting room with sponsor logo • 3 Minute pre-recorded video or live presentation • Sponsor to introduce speaker (optional) • Sponsor logos featured on registration page • Sponsor logos featured on confirmation email • Slides branded for both NATM and the sponsor company* • Closing credits–thank you slide with shoutout to sponsor • Press release drafted by NATM for sponsor to submit to news outlets of their choice • Branded email post-webinar to provide materials or link to on-demand webinar. *Dependent on webinar speakers’ preferences. •
2020 Sponsorship Opportunities NATM Workforce Development Summit Official Sponsor Nov. 17-19, 2020 HOT DEAL: $1,500 Sponsorship for all three webinars
(Please note: this sponsorship is starting late and will not include all previously distributed marketing pieces. The cost has been discounted as such.)
Wheel Attachments 101 Dec. 10, 2020 $1,500 Sponsorship
2021 Sponsorship Opportunities Quarterly Webinars $1,500 Sponsorship per webinar Quarters 1-4: Dates and Topics TBD NATM Regulatory Roundup Webinar $1,500 Sponsorship for one webinar Dates and Topics TBD NATM Workforce Development Summit Official Sponsor $3,500 Sponsorship for all three webinars November 2021: Dates and Topics TBD
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4 TSW Sponsorship Items
Individual Trailer Safety Week items are available for sponsorship. In some instances, sponsors can select their audience and sponsorship reach.
Trailer Safety Week Sponsorship Program The mission of Trailer Safety Week (TSW) is to improve the safety of the nation’s roadways by raising trailer safety awareness through education of end-users, dealers, and manufacturers on safe trailering practices. Held the first week of June every year, Trailer Safety Week has reached 150,000+ individuals and is the first nationwide traffic safety initiative aimed at light- and medium-duty trailer towing. The National Association of Trailer Manufacturers (NATM) has developed sponsorship opportunities for companies interested in supporting goodwill initiatives in improving the safety of the nation.
Trailer safety week official sponsor
Limited to only one sponsor, the Trailer Safety Week Official Sponsor will be listed on all marketing pieces for TSW. In 2020, TSW reached over 90,000 people across the nation. Limited to one (1) company $30,000 annual sponsorship Sponsorship benefits include: • Logo featured with NATM’s Compliance Program Webinar during TSW • 3 minute pre-recorded video or live presentation during NATM’s Compliance Program Webinar during TSW • Featured logo on home page of TSW.com • Logo featured on email communications to membership regarding TSW • Social media thank you posts • Tracks coverage on TSW • Free Tracks magazine article on sponsoring company (2 page limit) • Special ribbon at the Convention
TSW Leaderboard Banner Ad on Towing Safely Page: • $5,000 annually • Limited to one (1) company • Audience includes all visitors to TSW.com which included 20,000 unique visitors since its inaugural year. • Please note: sponsor will be responsible for tracking analytics on this banner ad. TSW Postcards: • $2,000 per 500 cards • Limited to four (4) companies • Sponsor can select audience of choice: • NATM trailer manufacturers • Trailer dealers • Prospect members • Law enforcement • Associate members • Entire membership Complimentary Additional Benefits (choose one) • Commemorative thank you plaque • Free banner ad on online membership directory (One year) • Press release covering the sponsor’s support of TSW and thank you from NATM
TSW Webinar/Video Sponsorships
NATM will create webinars and/or informational videos to be launched during Trailer Safety Week that will be housed on TSW.com and NATM.com as a resource. Each singular webinar will be educational in content and focus on issues identified by the NATM staff and committees as top priorities for end-users. Limited to three (3) sponsors $2,500 per webinar/video TSW Webinar Sponsor Benefits: • Branded waiting room with sponsor logo/website • 3 Minute pre-recorded video or live presentation • Sponsor to introduce speaker (optional) • Logo branded registration page online • Logo branded confirmation email • Presentation slides branded for both NATM and the company • Closing credits–thank you slide with shoutout to sponsor • Press release drafted by NATM and submitted to news outlets of sponsors choice
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2020-2021 NATM Sponsorship Form I am interested in sponsoring the following: 1st Choice: _______________________________________________ Cost: ____________________ 2nd Choice: _______________________________________________ Cost: ____________________ 3rd Choice: _______________________________________________ Cost: ____________________ In case of co-sponsorship, please do not pair me with: _________________________________________ ________________________________________________________________________________________
Payment Information
Company Information Company Name:________________________________
Name on Card: _________________________________
Contact Name: _________________________________
Credit Card #: __________________________________
Address: ______________________________________
Expiration Date: _____________ Security Code: ______
City/State/Zip: _________________________________
Mailing Address: ________________________________
Phone: ___________________ Fax: _______________
______________________________________________
E-mail: _______________________________________
City: _________________ State: ____ Zip: __________
Signature: ________________ Date: ______________
Signature: _____________________________________
Questions? Please contact Meghan Ryan (Meghan.Ryan@natm.com) at (785) 272-4433. Please return form to: Meghan Ryan at Meghan.Ryan@natm.com National Association of Trailer Manufacturers, 2420 SW 17th St., Topeka, Kansas 66604 • Fax: (785) 272-4455 TERMS AND CONDITIONS • Sponsorships will be assigned on a first-come, first-served basis. • Sponsors from previous year will be given the opportunity to retain previous year’s sponsored event or item. • NATM reserves the right to approve and assign all sponsorships. • Full amount will be billed upon acceptance of application. • NATM reserves the right to create co-sponsorships for events. • For your convenience, payment may be made by credit card.
• Only applications which are accepted will be charged. • NATM reserves the right to withdraw or reject any • All payments must be received within 30 days of signed advertisement at any time without prior notice to the contract. advertiser when, in the sole judgment of NATM, it conflicts • Sponsor is responsible for providing NATM their company with board policy. logo and/or artwork in the required format. • Advertisements containing pictures, illustrations, or • Sponsorships will not be considered official, and promotion graphics deemed obscene, vulgar, racist or discriminatory of designated sponsors will not begin until the required or otherwise offensive or inappropriate with the character of remittance is received by NATM. the publication are prohibited. • All contributions are nonrefundable. • Sponsors and advertising agencies assume all liability for • The NATM’s recognition and promotion of sponsors in no advertisements printed (including text, representation and way constitutes the NATM’s endorsement of any sponsor, content) and also assume responsibility for any claims its products, services, or facilities. arising.
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