2021 Report

Page 38

Executive Summary Introduction Economy

HOUSING

Hamilton City Council - 2021 Hamilton Annual Economic Report

Central City

38

Generally, participants preferred larger houses and were prepared to choose a different type of home and location to have a larger house. Price was of course a key consideration and was the fundamental reason why participants changed their preference.

People

The study covered the Hamilton, Waikato and Waipaa districts, was undertaken by Market Economics and included responses from more than 800 residents. People were asked to rate the importance of certain location features, local environmental features, property features, and the facilities nearby. They were also given a set of choices that were constrained by their household financial situation.

Overall, the most important features were being safe from crime, being a standalone house and a freehold title. Being sunny and safe from natural hazards were also important.

Commercial

In late-2020 a housing choice study, The Housing We’d Choose, was completed to try and better understand the demand side of the housing equation in our region – what was important to people when buying a new home and what were the trade-offs that they would make when constrained by what they could afford?

Housing

Housing preference survey


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