Network Magazine | Issue 40 | Fall 2025

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FALL 2025

CONNECTING LEADERS | CREATING BUSINESS

Join the Lehigh Valley's first ever. high end, business leader driven, B2B magazine.

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• Accounting • Construction • Consulting • Engineering • Financial • Human Resources • Legal • Marketing • Medical • Real Estate • Technology

NETWORK MAGAZINE™ Summer 2025 Release Party at Olde Homestead Golf Club PHOTOS BY KATE LYNN OF K8 PICS

contents

06 Attorney Perspective: AI in the Legal Industry 08 Selling Your Lehigh Valley Business?

What to Know When Family is Involved

10 What Employers And Employees Need To Know

24 From the Ground Up: Two Leaders Shaping the Future of Development in the Lehigh Valley

26 Leading Through Workforce Disruption: A Framework for Resilience

12 Bankruptcy and Divorce:

28 Is IT Staffing an Option?

30 Why Succession Planning is Your Most Important

14 Breast Cancer’s a TKO for Kickboxer

32 Discover Explora Journeys:

16 Autumn’s Wake-Up Call:

34 Simplifying the “Complexity” of the Golf Swing 36 Where Business Meets the Barrel:

About No Tax On Tips And Overtime

Setting up the Best Possible Fresh Start Kalliope Dontas

Leadership Strategy

Redefining Luxury Cruising

Why Workplace Mental Health Matters More This Season

18 St. Luke’s ExecuHealth:

One Day. Total Wellness.

20 Why You Should Use a Local Agent for Medicare

Hosting Client Engagements at Cellar Beast

38 "You have cancer."

40 Remembering an Icon of Historic Preservation

and Pennie Enrollment

22 Taylor Made: Why a Simple Economic Equation May Not Be the Perfect Fit

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27 Alcom Printing 01 Anthony Limousine 25 ASAP Business Support Services, Inc.

31 ASR Media/Fig Lehigh Valley 21 Bridgeman Health 23 Buckno Lisicky & Company 03 Civic Theatre of Allentown 37 Cellar Beast Winery 05 Daigle Cooper & Associates 07 Fitzpatrick Lentz & Bubba 2

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11 Gross McGinley LLP 41 Historic Bethlehem Museums & Sites

Back Cover

Historic Bethlehem Museums & Sites

09 Lehigh Financial Group 15 Lehigh Valley Health Network 29 MCIT

13 Olde Homestead Golf Club

17 Punch Garage 33 Rich Mar Florist 39 Richter Total Office 19 St. Luke's University Health Network

27 The Barristers Club 35 The Seltzer Group

35 Morganelli Properties

13 Tim Harakal Music

09 Norris McLaughlin

11 TWG Security

Attorneys at Law

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The partners of NETWORK MAGAZINE™ proudly present the latest edition of the Lehigh Valley's first ever, high end, business leader driven B2B magazine. Our goal is to continually present our readers relevant content to build your organization, from the region's top business leaders and experts on today’s industry news and trends.

Our leading contributors will continue to change quarterly, sharing information that stays fresh and current. The opinions, tips, and insights on how to best navigate business pitfalls are all provided by the Lehigh Valley's best thought leaders. Our writers are un-censored giving you profound insight from their years of experience from their given field of expertise.

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All Materials © 2025 Network Magazine, LLC. NETWORK MAGAZINE™ is a trademark of Network Magazine, LLC. All rights reserved. Reproduction in part or in full is strictly prohibited. NETWORK MAGAZINE™ is a quarterly publication. The views and opinions expressed in this publication are those of the authors and do not necessarily reflect the official policy or position of NETWORK MAGAZINE™. NETWORK MAGAZINE™ assumes no responsibility for content of advertisement. No representation is made as to the accuracy hereof and is printed subject to errors and omissions.

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Attorney Perspective: AI in the Legal Industry STEVEN T. BOELL, FITZPATRICK LENTZ & BUBBA ATTORNEYS AT LAW

In my role overseeing the firm's technology committee, I am frequently asked two questions: What impact will generative AI have on how lawyers practice law? What effect will its use have on potential clients?

Benefits and Risks of AI in the Legal Industry Generative AI products, such as ChatGPT, represent a significant shift in the legal industry. As these tools continue to develop and refine, they will help attorneys become more efficient, responsive, and ultimately achieve a better work-life balance.

However, even in their current form, these products pose significant risks without proper training. It is well documented that generative AI can hallucinate, meaning it may invent legal principles and citations entirely when asked to research the law. Additionally, these tools raise significant privacy and ethical concerns, sprinkled with a risk of bias in the generated work product.

What Lawyers Need to Know about Using AI When training lawyers on effectively utilizing these powerful tools, my response is straightforward: use them, but do so carefully. Leverage the skills acquired in law school and through our experience as attorneys to benefit from the efficiency of generative AI, while verifying and refining the work product to meet the level of competence and excellence our clients expect from us.

Lawyers must thoroughly understand the terms of service regarding how generative AI developers use their clients' information. This understanding is vital to uphold our profession's cornerstone: the obligation to maintain client confidentiality. If I receive a subpoena for my client's files, I respond that a well-established privilege protects the information from disclosure. However, if the generative AI company receives a subpoena, it likely must disclose that information. I advise attorneys and clients the same: whatever you input into one of these systems should be equivalent to handing it to a stranger on the street.

AI Competence?

Another crucial risk to consider when using generative AI is competence. While I am somewhat impressed with the quality of the content generated—such as drafting a paragraph for a contract—my subjective assessment places its work product on par with that of an average first-year law firm associate.

albeit basic, writing skills. An attorney's value as a "scrivener" cannot be overstated; as the law school dean said at my orientation, "Congratulations, you are now a professional writer."

The risk associated with generative AI is that competent legal representation transcends putting words on paper. If that were all that was required, anyone could rely on a form. Many lawyers use the title "attorney and counselor at law." My role often involves being a trusted counselor. Beyond being a competent writer, my job encompasses understanding the specific factual context of each case, knowing the goals, recognizing the risks, and considering the applicable jurisdiction's laws. For example, a contract in Pennsylvania is subject to different laws than one in New Jersey. What are the implications of federal law on a contract's enforceability?

If I ask generative AI to draft a rent provision for an equipment lease between two doctors, where one agrees to pay the other a percentage of their revenues from use of the machine. In that case, it may produce a seemingly competent provision. However, it may fail to inform the user that such a fee-splitting arrangement could violate a complex array of federal and state fraud and abuse laws.

My value as an attorney lies not only in what I write but also in my hard-earned ability to identify issues, know the right questions to ask, and look beyond the initial prompt.

Attorney > AI Every day, I am entrusted to handle significant transactions in my clients' lives—selling and buying properties, homes, and businesses. In the coming years, I expect some individuals will turn to generative AI to save money, but they do so at their peril. I believe I have already negotiated agreements with parties relying solely on generative AI, and those individuals have been "penny-wise and pound-foolish," as my clients have emerged in a better position due to my skills.

My favorite show about being a lawyer is "Better Call Saul." In one memorable scene, Michael McKean's character says, "Slippin' Jimmy with a law degree is like a chimp with a machine gun!" That reflects my view of laypeople using generative AI in significant business transactions or formal legal proceedings. As the old lawyer joke goes: Why do lawyers cost so much? Because they are worth it.

Why a first-year associate? Because it demonstrates competent, 6

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Selling Your Lehigh Valley Business?

What to Know When Family is Involved S. GRAHAM SIMMONS, NORRIS MCLAUGHLIN ATTORNEYS AT LAW

For many Lehigh Valley business owners, their company is more than just a financial asset. It represents years of hard work, risk, sacrifice, and dedication. In many cases, it is a family legacy.

As an M&A lawyer, I’ve had the privilege of guiding local entrepreneurs through one of the most significant chapters of their lives: selling their business.

More Than Just a Deal Selling a business isn’t simply a transaction; it’s a transition to a new chapter. In many cases, the owner will no longer be “calling the shots,” and in some cases, may even be working alongside their family members who previously answered to them.

Most, if not all, of the owners I work with feel mixed emotions. They feel pride in what they’ve built, uncertainty about what’s next, and sometimes even some grief in letting go. For some, a sale marks retirement or a well-earned sabbatical. For others, it may be the start of a new venture, or an opportunity for the next generation to spread their wings and build upon that business legacy. Understanding those motivations is just as important as negotiating deal terms.

Defining Success on Your Terms No two business sales look the same. Some owners want to maximize value to secure their family’s financial future. Others want to find the right buyer to protect their employees and preserve their culture.

I see my role as more than structuring a deal. In concert with the client’s other trusted advisors, like accountants and financial advisors, I help owners define and achieve their personal vision of success and set the table for what is next. For example: • Suppose a seller wants to ensure long-term stability for employees (some of whom might be family members). In that case, those expectations should be communicated and established early in the negotiations.

• If their goal is philanthropy, I ensure the transaction's tax consequences will support that mission.

My job is to advocate for owners’ best interests both in the numbers and in the legacy they leave behind, meaning: • First and foremost, understanding the owner’s goals and objectives, as well as any sensitivities around family members involved in the business • Explaining complicated terms in plain language and advocating, where required, for better or “market” terms • Protecting against risks and liabilities • Keeping the deal aligned with the seller’s personal goals When the proper legal guidance is in place, business owners can focus on the bigger picture: what this transition means for them, their families, and their employees.

Closing Thoughts for Lehigh Valley Owners For Lehigh Valley entrepreneurs, selling a business is more than a financial decision. It’s the culmination of a dream, a chance to secure the future, and an opportunity to celebrate what they’ve built.

Entrepreneurs are remarkable. They take risks, create jobs, and shape communities. Here in the Lehigh Valley, we’ve seen family-owned businesses grow into regional anchors, startups thrive in Bethlehem’s innovation and tech hubs, and companies contribute to revitalization projects in our downtown centers and beyond.

A successful sale is a celebration of that impact. It’s recognition that years of effort produced something enduring—an enterprise with new opportunities for growth under the next generation of leadership. I feel privileged to be part of these stories by helping owners achieve smooth, meaningful outcomes that respect both their hard work and their aspirations. Whether it is unveiling new ventures, ensuring employees are cared for, or safeguarding a family’s legacy, my mission is to make the process as rewarding as possible and in alignment with the business and its goals.

If you're considering selling your business, please do not hesitate to contact me at gsimmons@norris-law.com.

Every decision should serve the seller’s long-term goals, not just the immediate sale price.

How Counsel Makes All the Difference The sale process can be overwhelming. Beyond the complex financial and legal terms, emotions can run high, especially when family is involved from an ownership or management perspective. The right M&A counsel provides clarity, confidence, and care.

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Graham Simmons, a member of the firm’s Management Committee and Co-Chair of the Business Law Practice Group, advises businesses and municipalities on M&A, credit facilities, real estate, leasing, and land use, with a leading role in Easton, Allentown Neighborhood Improvement Zone (“NIZ”) and the Bethlehem City Revitalization & Improvement Zone (“CRIZ”).

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What Employers And Employees Need To Know About No Tax On Tips And Overtime IAN REILLY, ESQ., GROSS MCGINLEY, LLP On July 4, 2025, President Trump signed the "One Big Beautiful Bill Act" (OBBBA) into law. Tucked within this sweeping legislation are two significant, temporary, tax deductions for income earned from tips and overtime, which are especially impactful for service industry workers, who rely heavily on tips, and hourly workers who depend on overtime to help bridge the gap between wages and cost of living. Both tax deductions expire at the end of 2028.

OBBBA allows individuals to deduct up to $25,000 in "qualified tips" each year from their taxable income. The deduction amount is gradually reduced by $100 for each $1,000 an individual earns over an adjusted gross income of $150,000, or $300,000 for married couples filing jointly. Married individuals can only take advantage of these deductions if they file a joint return. OBBBA defines "qualified tips" as those received from customers (whether in physical cash, from credit/ debit cards, or as part of a tip-sharing arrangement) in an occupation that customarily received tips as of the end of 2024. While positions like servers, bartenders, and hair stylists are clearly included, the federal government is expected to issue more detailed guidance on all qualifying occupations by the end of October 2025. In most cases, the elimination of federal income taxes on tips will be realized by tipped employees when they file their annual tax return, and they shouldn't expect to see an increase in their regular paychecks. Employers will continue to withhold federal income tax, Social Security, Medicare, and state and local taxes from tips as they always have.

When qualifying tipped employees file their federal tax return, they will first report their total tip income separately from other income and then take a deduction equivalent to that tip income, lowering their overall federal income tax liability and resulting in a larger refund. This deduction applies only to federal income tax. It does not affect an employee’s obligations for Social Security, Medicare, or any state and local taxes on tip income.

OBBBA also provides a new deduction for "qualified overtime compensation,” defined as the extra half-time pay for hours worked over 40 in a week under the Fair Labor Standards Act. As with the tip provision, the tax relief for overtime is similarly claimed as a deduction on an employee’s tax return, and this deduction is exclusively for federal income tax. It does not alter what is owed for Social Security, Medicare, or any state and local taxes on overtime pay.

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Employees may deduct up to $12,500 annually for individuals and $25,000 for married couples filing jointly from their taxable income.

The same income-based phase-outs that apply to the tip deduction also apply here.

While “No Tax on Tips or Overtime” was intended to benefit employees, there are also direct and indirect benefits to employers. First, OBBBA permanently expands the Federal Insurance Contributions Act (FICA) tip credit for the portion of payroll taxes that an employer pays on certain tips, previously only available to employers in the food and beverage industries, to include payroll taxes paid on tips received in connection with beauty service businesses, including barbering, hair care, nail care, esthetics, and spa treatments.

In addition, OBBBA makes jobs that offer untaxed tips and overtime more attractive. This especially helps employers in the restaurant and hospitality industry attract and retain talented service professionals, who in recent years have been forced to leave the service industry for higher-paying, but in many cases less rewarding, jobs in places like fulfillment warehouses. It also helps all employers appropriately staff their businesses, as employees are more willing to take on extra shifts or work longer hours, given the direct benefit they now receive from untaxed overtime.

Contrary to popular belief, “tips” is not an acronym for “To Insure Prompt Service”. Nevertheless, employers will also benefit from the enhanced customer satisfaction resulting from the prompt, attentive service provided by tip-based employees. Better service leads to more tips, and when those tips aren’t taxed, employees are further motivated to deliver excellent customer experiences, which directly benefits the employee and indirectly helps the employer keep customers happy and grow their brand.

“No Tax on Tips or Overtime” is a win-win-win scenario for employers, employees, and the economy. Businesses, especially small businesses, can better manage labor costs while providing competitive earning opportunities and attracting and retaining a more dedicated, stable, and productive workforce. Employees are motivated to work harder and longer, with the satisfaction that what they earn from such extra effort is theirs to keep, and increased disposable income always leads to greater consumer spending, which further stimulates the economy.

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Bankruptcy and Divorce: Setting up the Best Possible Fresh Start ERIC J. FILER, ESQ., KINGSPRY There is an interesting relationship between bankruptcy and divorce. Divorce is one event that leads many to consider bankruptcy, and financial troubles are one of the leading causes of divorce. While consulting with a bankruptcy attorney about debt relief may not save a marriage, it can relieve couples of one primary source of stress and help position them for the best possible future, together or on their own. These are some basic considerations for individuals contemplating bankruptcy and divorce.

Couples Discount The Bankruptcy Code allows married couples to file for bankruptcy as individuals or as a joint marital unit. One of the benefits of this option is that both spouses receive bankruptcy relief for about the same amount it would cost a single individual.

The bankruptcy courts' petition fees do not differentiate between single and joint petitions. Additionally, attorneys who charge a flat rate tend not to distinguish between a single and a joint petition. In essence, married couples get a two-for-one discount.

Yours, Mine, and Ours… At Least For Now Just because you can file jointly does not necessarily mean you should. Another primary consideration for bankruptcy is asset protection. This consideration is not limited to married couples but to anyone suffering from a financial crisis. There are few things more saddening for a bankruptcy attorney than hearing a client has drained their 401k/I.R.A./retirement accounts before they came to the attorney for help. The client likely could have retained these assets after the bankruptcy case concluded. In fact, a list of assets can be protected under federal or state law, and a person's marital status affects these exemptions.

For instance, a benefit of jointly filing with a spouse is that the 12

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federal exemption amounts apply separately to each spouse in the case. This means couples can protect twice the value of the same exemptible property that a single filing individual could protect. An example is the exemption for a debtor's residence.

A single filer can protect up to $31,575.00 in their home's equity, whereas a married couple can protect up to $63,150.00 in their home.

Conversely, there may be situations where it is best if only one spouse files. If most of the debt is in a single spouse's name and the assets are jointly owned, then Pennsylvania exemptions would allow the filing spouse to free themselves from the debt, while protecting the joint assets. This approach would also leave the bankruptcy off the non-filer's credit report.

There may be reasons to wait until after your divorce to file for bankruptcy protection. Eligibility to file for a Chapter 7 is based on the means test, which is determined by family size and household income. The household income is based on both spouses' income, regardless of whether it is an individual or joint petition. As a result, dual-income households where both spouses earn a decent living can result in a debtor not qualifying for Chapter 7 relief. This situation could result in the Debtor being forced into the more prolonged and costlier Chapter 13 process.

I Have Not Yet Begun to Fight!

Another consideration that individuals should consider is the concept of equitable distribution. This concept is part of the divorce process, where the couple's assets and liabilities are distributed between the couple. If the couple has filed a joint petition before divorcing and received their discharge, then that debt is one less point of contention. However, individuals should know that bankruptcy does not discharge their obligations under a property settlement agreement in divorce.

Bankruptcy cannot be used to avoid paying your ex-spouse.

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Is Time On My Side?

The Fresh Start

One question that most first-time bankruptcy filers want to know is how long the bankruptcy process takes and how soon it can be started. The time it takes to file a petition usually depends on how quickly the client can get their financial documents to their lawyer. The bankruptcy rules allow petitions to be filed without the schedules and supporting documents, but the rules require this missing information to be supplemented quickly.

These emergency petitions are usually to stop the immediate sale of the client's property and are not the ideal approach.

This is partially because the information required for preparing the petition and schedules is usually the exact information the lawyer needs to properly advise their clients of all their options.

The end goal of the bankruptcy process is to give Debtors a fresh start, free from the stress and pressure of their current financial burden. This is how some may view the divorce process as well. As everyone's situation can be unique, seeking legal advice as early as possible is best. People can avoid losing assets and protecting wealth if they file before divorcing. On the other hand, there are situations where a spouse's income can limit a client's options, and waiting until after the divorce could be beneficial. Experienced bankruptcy and family law lawyers can help identify these issues and advise their clients on which options would be most advantageous to them.

The duration of the process can vary, but it usually depends on the chapter of the bankruptcy filed. A normal Chapter 7 Bankruptcy can be over in as little as six months. The Chapter 13 bankruptcy requires the debtors to make payments over the course of a bankruptcy plan. These plan payments can take up to five years to complete.

Eric Filer is an attorney at KingSpry with over 10 years of bankruptcy experience. He works with some of the Lehigh Valley's best family law lawyers, and together they can assist with your bankruptcy and family law problems.

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health & sciences

Breast Cancer’s a TKO for Kickboxer Kalliope Dontas A whole new life unfolds along with the results of a routine mammogram LORI McFERRAN, LEHIGH VALLEY HEALTH NETWORK, PART OF JEFFERSON HEALTH Kalliope Dontas, 49, is a full-time proprietary and derivatives trader who kickboxes for fun. With her dog, Apollo Creed, by her side, she is a “different kind of happy,” since a battle with chronic disease set the stage for a self-fulfilling “Rocky” story.

Mastectomy plus reconstruction

An unexpected diagnosis

Dontas had cancer in more than one quadrant of her breast, requiring surgery. She opted for a bilateral mastectomy (removal of both breasts), which is a choice for women, even though the lifetime risk for getting breast cancer in the opposite breast without a gene mutation is less than 5 percent.

Back in 2022, when Dontas noticed pain in her breast, she attributed it to normal hormonal changes. Then she received a reminder from Lehigh Valley Health Network (LVHN) that she was due for a routine OB-GYN exam. She made an appointment with obstetriciangynecologist Ann Marie McDermott, MD, with LVPG Obstetrics and Gynecology.

“We ordered a test called Oncotype DX to determine the benefit, if any, of chemotherapy for her type of tumor,” Dr. Alfonse says. “The score came back as 2, which is very low, and the benefit of chemotherapy would have been less than 1 percent. Her lymph nodes were also negative. Because Kali’s tumor was hormone receptor positive, she is taking endocrine therapy to reduce her risk for cancer recurrence.”

Dontas saw the clinician's eyes widen during the exam and knew something was wrong. Dr. McDermott had found three masses in Dontas’ right breast. Due to their location, she referred her to Lori Alfonse, DO, Deputy Physician in Chief, Lehigh Valley Topper Cancer Institute. Dr. Alfonse performed a surgical biopsy, and the pathology indicated stage 1 breast cancer.

In January 2023, Dontas began breast reconstruction surgery with Randolph Wojcik, MD, Chief, Division of Plastic Surgery, Lehigh Valley Institute for Surgical Excellence, and came out of surgery freestyle rapping. “There’s no doubt that Kalliope is a fighter,” Dr. Wojcik says.

“Throughout her journey with cancer, surgery, and reconstruction, she encountered numerous challenges and emerged victorious. Her struggle, like that of many others, was not only physical but also mental. Addressing the mental aspects of this disease played a crucial role in her triumph.”

“When I got the diagnosis, I felt numb, like I was in bubble wrap,” says Dontas, who has no family history of breast cancer. “Luckily, I have a great team of doctors at LVHN that caught it,” she says.

Her last of five surgeries was completed in 2024.

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Investing in herself Before her illness, Dontas became interested in the financial markets.

She worked hard at trading but continued to take every mistake to heart. When she looked closer at successful traders, she realized they see loss as an opportunity, and this takes them to the next level.

That’s when she “pulled out all the stops” and got serious about trading professionally.

"Trading is performance-based. It's close to being a professional athlete without playing a sport," she says. "Your psychology, diet, sleep, exercise, and who you surround yourself with matter. I learned that those rules also apply to life and my battle with cancer."

“We women in the Lehigh Valley are fortunate to have this great team fighting for us. But we have to fight for ourselves, too. And that starts with how you think and live your life."

Schedule your mammogram today.

Visit LVHN.org/mammo or call 888-402-LVHN (5846).

If you were saved by the bell …

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Time flies. Things change.

Once you hit 40, you’re ready for an annual mammogram.

Let us help you schedule yours today.

Call 888-402-LVHN | Visit LVHN.org/mammo

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health & sciences

Autumn’s Wake-Up Call: Why Workplace Mental Health Matters More This Season DALE R. WILSON, SR., COMMUNITY LIAISON, BRIGHTSTAR CARE OF STROUDSBURG & ALLENTOWN

As the air becomes crisp and the days get shorter, autumn marks a time of change. Trees lose their leaves, routines shift after the summer, and the end-of-year rush approaches. For many, this season brings a subtle but meaningful change in mental well-being. The workplace, reflecting our shared energy, feels these seasonal impacts too.

Seasonal Shift, Emotional Drift The transition from summer to fall can spark a variety of emotional and mental responses. For some employees, it’s a welcome time for reflection and renewed focus. For others, it triggers the onset of seasonal symptoms such as lower energy, disrupted sleep, trouble concentrating, and feelings of sadness. This makes fall a crucial time to discuss mental wellness in the workplace and to implement strategies that support employees through this transition.

Workplace leaders who understand and prepare for this seasonal change are better positioned to maintain a positive and productive work environment. Instead of viewing seasonal mood changes as individual issues, forward-thinking companies are embedding mental wellness into the core of their employee experience. This starts with awareness, continues with support, and leads to a culture that values emotional health alongside productivity.

Breaking the Stigma, Building the Support One effective way to foster this is by normalizing discussions around mental health. This doesn’t require a complete overhaul of the company structure. It can start with leaders showing vulnerability, creating opportunities for open talks, and reminding employees that it’s okay to not feel okay. These simple gestures help break down stigma and pave the way for real support.

Flexible work arrangements are also important during this season. As daylight wanes, energy levels can dip. Allowing employees to modify their hours or work from home a few days each week gives them the freedom to better manage their well-being. A flexible schedule allows time for self-care, whether that means a morning walk in the cool autumn air or a quiet afternoon to recharge.

Wellness in Action: Light, Movement, and Mindfulness Encouraging time outside is particularly helpful in the fall. Getting natural light helps regulate sleep cycles and boosts serotonin levels. Organizing walking meetings, promoting step challenges, or encouraging outdoor breaks can help companies fight seasonal sluggishness while supporting activity and mood improvement.

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Mental wellness initiatives can also take the form of internal campaigns.

Consider starting a “Fall into Balance” initiative that includes mindfulness sessions, wellness resources, and content focused on managing stress during transitions. Encourage journaling, meditation, or weekly reflections that help employees navigate changes in season and workload.

Compassion Through the Holidays Another important consideration is recognizing the emotional burden associated with the coming holiday season. For some, fall brings excitement for celebrations. For others, it heightens feelings of loneliness, family stress, or financial concerns. Organizations that acknowledge these realities with empathy-driven leadership and strong Employee Assistance Programs (EAPs) are likelier to keep a healthy and engaged workforce.

Autumn is also a good opportunity to assess internal culture. Does your organization support wellness only during Mental Health Awareness Month, or is it part of an ongoing approach? Are employees regularly informed about available mental health resources? Is the workload checked as the year-end approaches to ensure people aren’t overwhelmed? These questions form the foundation of a mental wellness audit that helps companies keep their employees at the heart of their operations.

Year-Round Wellness Starts Now It’s clear that promoting emotional well-being isn’t just seasonal, it’s strategic. When employees feel supported, understood, and valued, their resilience improves. Teams become more collaborative. Leaders show more compassion. And the organization as a whole becomes more adaptable and ready for the future.

As the leaves fall, let this be the time for businesses to step up. This doesn’t only mean stepping up in terms of goals and performance, but in caring for the people who make the mission possible. Mental wellness in the workplace shouldn’t be an afterthought in autumn; it’s a year-round responsibility that becomes more apparent and necessary as seasons change.

So, this fall, check in with your teams. Prioritize emotional safety. Offer support. Offer flexibility. Offer understanding. By doing this, you won’t just be helping your employees; you’ll create a workplace where everyone can thrive, no matter the season.

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health & sciences

St. Luke’s ExecuHealth: One Day. Total Wellness.

ST. LUKE’S UNIVERSITY HEALTH NETWORK When Vincent Sorgi took over as president and CEO of PPL Corporation in 2020, he made it a priority to balance the needs of the role in leading the energy giant with maintaining his health. Part of that balance includes the St. Luke’s ExecuHealth program, which Vince has participated in multiple times.

St. Luke’s ExecuHealth, launched in 2015, is a one-day, one-stop executive health and wellness program customized to those who never have enough hours in the day and whose health concerns often end up at the bottom of the priority list.

This one-day, comprehensive physical is tailored to fit demanding schedules, sparing busy executives the daunting prospect of scheduling 15 separate medical appointments. With just one phone call, participants schedule one appointment to receive a full-body evaluation with the region’s top medical professionals. In addition to routine checks, participants can access more sophisticated screenings that they otherwise wouldn't receive unless they were showing symptoms.

"From a health perspective, especially around disease, you want to ensure you're catching things early,” Sorgi said. “The great thing about St. Luke’s ExecuHealth program is the quality and convenience of the check-up. They do extremely comprehensive testing all in one day, including blood tests. You review the test results and a full report with a panel of specialist doctors at the end of the day. Even though it all happens in one day, it is very comprehensive and a high-quality assessment of your health.”

"ExecuHealth transforms the traditional executive physical from a data gathering exam into a fully integrated, head-to-toe evaluation – in just one day," says Director of Strategic Operations Sarah Weimer.

"ExecuHealth provides each client with a clear, comprehensive understanding of their health, along with a personalized plan to maintain or enhance their well-being."

St. Luke's ExecuHealth begins with a focused, evidence-based, and comprehensive assessment of your physical condition, nutritional and 18

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fitness status, health history, and health concerns. You can expect to: • Undergo a physical exam and necessary studies/screenings, including audiology, cardiology, and radiology, along with routine bloodwork • Consult with our fitness and nutrition experts • Participate in a same-day wellness review with your personal wellness concierge and ExecuHealth care team. During this review, the team will discuss your results and the path forward to maintaining your optimal health.

Throughout the ExecuHealth experience, you’ll have a dedicated physician concierge coordinating your itinerary, ensuring you get the services you need during your one-day evaluation.

“I really appreciate the quality and convenience of the program,” Sorgi said. “Another benefit of this program is that it is part of the St. Luke’s University Health Network, an award-winning network that offers highquality, comprehensive care. The ExecuHealth doctors are the top experts in their fields. I ended up changing my primary care physician to one of my ExecuHealth doctors. St. Luke's is just a phenomenal health network here in the Lehigh Valley, especially with the quality of award-winning services you get, and ExecuHealth is a great extension of its care."

St. Luke’s ExecuHealth has helped numerous participants discover hidden health issues. In the first year alone, three patients had serious coronary issues, one of whom required immediate hospital care. Two had aneurysms in their thoracic aorta, the main artery extending from the top of the heart.

Examinations have also detected autoimmune diseases and other significant health issues, such as sleep apnea, that could be addressed with early intervention.

"Give us one day, and St. Luke's ExecuHealth will create a strong foundation on which you can build a future of health and wellness," says Weimer.

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THE REGION’S

FIRST & ONLY MEDICAL SCHOOL Maya Kunsman - Class of 2028 Allentown, PA Emmaus High School Muhlenberg College Temple/St. Luke’s student Maya Kunsman recalls the day, prior to medical school, when she was shadowing in the emergency room and a patient interaction made an indelible impression on her. “Watching a patient light up when he realized someone could speak his language and communicate with him, I saw that twinkle in his eye and how much that moment meant to him. It really hit me.” Now, training to treat the community she lives in, she’s more aware than ever that human emotion and connection are a big part of medicine. “We get to interact with patients at the rawest level,” she says. “We get to experience all levels of human emotion.”

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accounting & finance

Why You Should Use a Local Agent for Medicare and Pennie Enrollment RAY BRIDGEMAN, MANAGING PARTNER, BRIDGEMAN HEALTH

When it comes to health insurance, whether enrolling in Medicare or through Pennie (Pennsylvania's state-based health insurance marketplace), the process can be confusing & overwhelming. That’s why working with a local, licensed agent can make all the difference.

in your area and which plans work best with local hospitals, which is the kind of insight you can't find with national websites or call centers.

Here’s why choosing a local agent for Medicare and Pennie enrollment is one of the smartest decisions you can make.

Most importantly, local agents are available for face-to-face meetings or local calls. They are nimble and able to act quickly with important life and income changes, instead of spending valuable time on hold with a 1-800 number.

1. Expertise You Can Trust

5. Help with the Entire Process

Health insurance is complicated. Medicare alone includes multiple parts—what seems like an alphabet of choices for supplement plans and tons of private plan options under Medicare Advantage. On the other hand, Pennie involves income-based subsidies, plan levels (bronze, silver, gold), and annual changes in coverage rules or premiums.

Medicare and Pennie both involve more than just picking a plan.

There are deadlines, documentation requirements, income estimates, and application forms to worry about. A local agent is there to help you through the process, which can include uploading documents, helping you look for subsidies and extra help with prescription costs, understanding letters from Medicare or insurance companies, and helping you switch plans during Open Enrollment and/or Special Enrollment Periods.

A local agent understands the ins and outs of these systems. They’re trained, licensed, and certified annually to stay up to date with changes in regulations, plan details, and enrollment rules. You get access to someone who knows the language of insurance and can translate it into clear, personalized advice.

Without help, it’s easy to miss a step that could delay your coverage or cost you hundreds of dollars. With an agent, you have a guide who walks you through every phase of the process.

2. Personalized Service, Tailored to Your Needs

6. Support During and After Enrollment

Online marketplaces and national call centers might provide general information. They often lack the depth to understand your specific health needs, budget, or doctor preferences. Additionally, you may be talking to an operator in another country. A local agent takes the time to get to know you.

Your relationship with an agent doesn’t end once you choose a plan.

They’re there for you year-round. Did your plan drop your doctor? Did your prescription move to a higher tier? Your local agent can help you through these changes and even file appeals. During the next Open Enrollment Period, a local agent can help you make a better choice.

A local agent will work to find plans that include your current doctor and the plan for your specific medication needs, no matter what budget you are on.

7. Protection Against Scams and Misinformation

3. Free Help That Doesn’t Cost You a Penny One of the most common misconceptions is that working with an insurance agent costs extra. It doesn’t.

Agents are paid by insurance companies, not by you. If an agent tries to charge you a fee for this service, run!!!

4. Local Knowledge, Local Support Healthcare is local. Networks of doctors, hospitals, and specialists vary by region. A plan that works great in one county may not be a good fit just one zip code over. Local agents know which plans are strongest

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Unfortunately, Medicare and Pennie are both targets for scams— especially around enrollment season. Fraudulent websites, unsolicited calls, and misleading advertising can trick people into making bad choices or sharing personal information.

Final Thoughts Health insurance is one of the most important decisions you’ll make, impacting your care, finances, and peace of mind. Trying to navigate Medicare or Pennie alone can lead to costly mistakes, coverage gaps, or missed savings. The agents at Bridgeman Health, a division of Bridgeman Strategic Concepts, can hold your hand through the entire process. Schedule your consultation today.

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H E A L T H

A Division of Bridgeman Strategic Concepts

The greatest wealth is health Annual Enrollment for Medicare and Pennie start 10/15 & 11/1.

Call us today!

610.614.6007 ~ www.bridgemanhealth.com

accounting & finance

Taylor Made: Why a Simple Economic Equation May Not Be the Perfect Fit SAMANTHA CUNNINGHAM, CFA, CORNERSTONE ADVISORS ASSET MANAGEMENT, LLC If you have ever taken a course in economics, chances are you’ve probably encountered this deceptively simple formula:

If you haven’t encountered it before, this formula is known as the Taylor rule – a basic framework designed to define the ideal level for interest rates based on economic conditions. It reflects the Federal Reserve’s dual mandate to promote maximum employment while maintaining price stability.

In a textbook world, the Taylor rule is a very simple exercise.

Simply plug in a few key variables: the nominal neutral rate of interest (the rate at which monetary policy is neither expansionary nor contractionary), the output gap (the difference between actual and potential GDP), and the deviation of inflation from its target. The result? An A+ on your exam and a perfect estimate for future interest rates.

However, we don't live in a textbook world. For starters, the inputs are never as clearly fixed as in a classroom setting. What exactly is the ideal level of GDP and inflation, and what is the 22

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neutral rate of interest? These figures have been estimated using historical data, assumptions, and models, but consider that interest rates are typically adjusted in terms of 25 basis points, or just 0.25%, which means the precision of these estimates can significantly impact the output of the Taylor rule. In addition, the real neutral rate of interest has been historically estimated around 2%; however, Federal Reserve Chair Jerome Powell recently remarked that the "neutral level may now be higher than during the 2010s, reflecting changes in productivity, demographics, fiscal policy, and other factors."

This acknowledgment underscores the challenge of applying formulas to dynamics that may not be static.

Also, consider that the measures used in the Taylor rule are known as lagging indicators. In other words, any shifts in the state of the economy will already be underway before the impact is reflected in these measures. This delay introduces an additional layer of complexity that arises from the need to forecast future conditions instead of relying solely on historical data.

This is a vast oversimplification of the many questions weighing upon the members of the Federal Reserve, and the complexities are not lost on financial markets. Investors closely monitor the Fed’s language, decisions, and even tone, trying to infer future policy moves. Throughout this calendar year, we’ve seen dramatic shifts in market expectations for the federal funds MyNetworkMag.com

That said, volatility can test the depth and durability of markets.

Every trade has two sides, and sharp swings in either direction can expose vulnerabilities. Liquidity, for instance, is often mispriced – undervalued in bullish markets and overvalued in bearish ones. Therefore, we remind investors of the importance of controlling the controllables within their portfolios – things like risk exposure, diversification, and cash availability.

We live in a world that loves measurable inputs and outcomes.

All you must do is turn on a football game to see how likely (or better yet, unlikely!) it was for a spectacular catch to occur –right down to the decimal point. Baseball broadcasts highlight the improbability of a hit turning into a home run. Analytics have, no doubt, revolutionized the way sports are played and have unlocked new strategies and a world of new insights.

Yet, the overemphasis of these measures, and the portrayal of perfect precision where it perhaps does not exist, can lead us to overlook the human element that brings about the unexpected.

rate, reflecting both economic uncertainty and the evolving sentiment of the Federal Reserve. At Cornerstone, we’ve observed similar uncertainty and shifting expectations among our clients, from non-profits and corporations to individual investors.

One key takeaway is that, despite the noise, markets have remained surprisingly resilient. Headlines change daily, forecasts fluctuate, and yet the financial system continues to function.

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Economics is called a social science for a reason. It is grounded in data but shaped by human behavior. As much as we need metrics to frame our thinking, expectations, and decisions, there is an element of the unknown that drives markets. This unknown continues to necessitate qualitative analysis, no different in the esoteric world of monetary policy than in the world of sports. In this light, the Taylor rule is not a prescription but a guidepost that we can use to frame monetary policy decisions, all while understanding that though the formula is simple, its application is anything but.

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leadership

From the Ground Up: Two Leaders Shaping the Future of Development in the Lehigh Valley J.G. PETRUCCI COMPANY, INC. In a region defined by growth and transformation, few people understand the Lehigh Valley’s evolution better than Peter Polt and Joe Correia. As Executive Vice Presidents at J.G. Petrucci Company, Inc., both bring a rare combination of local knowledge, long-term perspective, and deep experience in Design/Build development—making them key players in shaping the commercial and industrial landscape of the area.

Together, Peter and Joe have spent more than 30 years helping drive the success of one of the region’s most active and respected real estate development firms. But what sets them apart isn’t just tenure. It’s their ability to translate complex challenges—site constraints, permitting hurdles, shifting tenant needs—into practical, well-executed projects that work for both clients and communities.

Rooted in the Lehigh Valley Both Peter and Joe are lifelong residents of the Lehigh Valley, a fact that informs how they lead and how they build. Their careers at J.G. Petrucci began in the early 2000s (Joe in 2004 and Peter in 2008), at a time when the Lehigh Valley's industrial market was beginning to take off. Since then, they’ve helped guide the company through multiple real estate cycles, market expansions, and hundreds of successful projects.

“Having leaders who are truly embedded in this community makes a difference,” says Greg Rogerson, Principal at J.G. 24

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Petrucci. “They don’t just know the market—they understand the nuances of the municipalities, the infrastructure, and the workforce. That’s invaluable when you’re trying to develop in a region with this much momentum.”

That local knowledge helps the team identify opportunities others might miss. Whether it's understanding why a seemingly underused parcel has development potential or navigating township approvals with insight into historical concerns, Peter and Joe bring a strategic lens grounded in experience.

The Power of an Integrated Approach As advocates for the Design/Build model, both executives emphasize the importance of delivering a seamless client experience—from concept through completion. In today's development environment, where speed to market and cost certainty are critical, an integrated approach isn't just a competitive advantage—it's essential.

“Design/Build gives us the ability to control every part of the process," explains Joe. "It eliminates the disconnects that can happen when a project is handed off between multiple parties.

We can adjust quickly, respond to client needs in real time, and keep projects on track."

Peter notes that this approach is particularly valuable on complex sites. “We’re often working with land that’s not development-ready. Maybe it's a brownfield, has limited access, MyNetworkMag.com

or needs major utility upgrades. Having full visibility into design, permitting, and construction helps us create solutions that work across all phases."

Balancing Client Goals with Community Needs One of the ongoing challenges in commercial development is striking the right balance between private investment and public impact. Peter and Joe have built a reputation for doing both—delivering projects that meet client objectives while supporting broader community goals.

"Good development isn't just about the building," Peter has said. "It's about how that building fits into its environment—how it supports growth, adds value, and can evolve over time."

That philosophy was evident in Peter’s leadership as project executive on the St. Luke’s University Health Network HospitalAnderson Campus in Bethlehem Township. The 250,000 sq. ft., LEED-Certified campus transformed 500 acres of farmland into the first new acute-care hospital built in Pennsylvania in more than 40 years. The project required navigating a complex approval process, coordinating with PennDOT on corridor improvements, and meeting an aggressive schedule—all while ensuring the hospital would serve the region’s long-term healthcare needs.

Joe has applied the same mindset in the industrial sector, most notably as project executive on several developments in the Forks Township Industrial Park. Projects like the first U.S. location for French bakery brand Norac S.A. of Rennes,

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France, operating under the brand Bakerly—a 79,000 sq. ft. food manufacturing facility that created more than 60 jobs in the Valley —as well as facilities for Silbrico and TSW Alloy Wheels on Braden Boulevard, have brought new employers, tax revenue, and economic momentum to the area. Since 2017, Joe has also led five phases of expansion for Bakerly, including adding a new Brioche line and an office renovation to accommodate the company's rapidly growing U.S. operations.

These projects showcase how strategic industrial development can generate lasting community benefits alongside business success.

Looking Ahead As the Lehigh Valley continues to attract interest from industries like logistics, life sciences, and advanced manufacturing, the demand for modern, flexible space isn’t slowing down. But the complexity of delivering that space—on time, on budget, and in the right locations—is only increasing.

That's where leaders like Peter Polt and Joe Correia provide real value. Their understanding of the local landscape and their ability to lead integrated teams put them at the forefront of development in one of the Northeast's fastest-growing regions.

They may not often seek the spotlight, but their impact is visible throughout the Valley—in healthcare campuses, manufacturing facilities, and industrial parks that support jobs, strengthen communities, and shape the region’s future.

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NETWORK MAGAZINE'S EXECUTIVE EDGE WITH KATELYN MACK | CEO, LINC

Leading Through Workforce Disruption: A Framework for Resilience The Lehigh Valley is a hotbed for talent competition. Whether you're in healthcare, construction, energy, or life sciences, you know that hiring and retaining top talent is what sets your business apart.

undermine the economic vitality of our region. The risk is a Lehigh Valley with fewer opportunities for both businesses and families.

A shortage of workers is a result of broad trends that show no signs of slowing anytime soon, such as an aging labor force and technological disruptions. Pennsylvania is one of 11 states where adults over 65 now outnumber children, a demographic shift that reduces labor supply and increases demand for healthcare services. There are also sectorspecific challenges like healthcare burnout and education attrition, in which “great resignation” effects linger. In agriculture, a critical industry in Pennsylvania, the average U.S. farm industry operator is 58 years old, and reliance on H-2 visa workers has surged.

A Workforce Resilience Agenda

Our region currently experiences low unemployment, hovering around 3.8%, and has a workforce projected to grow from 345,000 to 430,000 over the next decade. That growth will intensify the competition for top talent, making workforce resilience a business-critical priority.

This competition for talent is playing out in several ways.

1. Workers are seeking higher compensation 2. Workers are demanding increased flexibility in where they work.

3. Workers are less likely to relocate for a job.

4. Benefits and perks matter.

What can leaders do to ensure that their workforce is resilient to impending change? The people who power these industries are experiencing disruption, and the choices we make now will determine whether our communities remain resilient and competitive.

Today vs. Tomorrow Today, our workforce appears strong, despite challenges. Hospitals keep their doors open with overtime and traveling nurses. Manufacturers run training programs to upskill employees. Construction crews push through backlogs with skeleton teams. Farmers rely on seasonal labor to keep crops in the ground.

But tomorrow could look very different if communities do not act.

Longer wait times for healthcare, stalled infrastructure projects, delayed manufacturing investments, and farm consolidations could all 26

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Business leaders play a critical role in shaping a resilient future. Four priorities rise to the top: 1. Grow talent locally. Expand dual-enrollment programs, apprenticeships, and on-the-job training linked directly to employers.

2. Retain experienced workers. Offer flexible roles, create mentoring opportunities, and institute phased retirement options to preserve institutional knowledge.

3. Reduce barriers to participation. Invest in childcare and transportation solutions, and work collaboratively across industries to address systemic barriers to workforce participation.

4. Support adaptation. From automation in agriculture to AI in healthcare, leaders can invest in helping workers adapt alongside new technology.

Resilience Results in Strong Communities Resilience is not just about the individual worker or a single organization. Workforce resilience strengthens the fabric of our communities. When regions invest in the systems and structures that make the workforce more resilient, such as affordable childcare, new pathways to employment, and transportation infrastructure, everyone benefits. Families have stability, employers have the talent they need, and newcomers who relocate here feel a genuine sense of belonging. At LINC, we believe building workforce resilience and strong communities are inseparable goals. When people feel welcome and rooted, they contribute more fully, and our entire region grows stronger together.

LINC is a Lehigh Valley-based nonprofit that envisions communities and workplaces where everyone feels welcome, gets rooted, and thrives. LINC partners with employers to attract and retain talent from diverse backgrounds from all over the world.

To learn more, visit www.linc-lv.org.

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tech

NETWORK MAGAZINE TECH TALK FOR SMBS With Eric DiFulvio, Co-CEO, MCIT

Is IT Staffing an Option?

For years, Managed Service Providers (MSPs) have been the go-to technology partner for small and midsize businesses. An MSP provides outsourced IT services—managing networks, cloud systems, and cybersecurity. But modern MSPs, like MCIT, have expanded their role beyond support. Today's MSPs often include a staffing model that places IT professionals directly into your business, whether part-time or full-time or for a specific project. This blend of outsourced expertise and embedded staffing gives SMBs flexibility that didn't exist a decade ago.

In this issue of Tech Talks for SMBs, we’ll explore IT staffing— what it is, how it works, and whether it might be the right fit for your business.

Why Consider IT Staffing?

When small business owners think about staffing, they usually picture sales, operations, or customer service teams—not IT. Technology often feels like something you outsource or only address when it breaks. But in today’s world, where IT is tied directly to revenue, efficiency, and security, having dedicated talent on hand is worth a closer look.

Most businesses share the same pain points. Computers crash at the wrong time, new software overwhelms teams, security risks feel endless, and inefficient processes drag down growth.

Outsourcing everything to an MSP is still a solid solution, but 28

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there are situations where embedding IT talent within your business gives you an extra layer of responsiveness and insight.

Different Approaches IT staffing isn’t limited to hiring a full-time engineer. It can take the form of short-term contracts, where you test a professional before bringing them on permanently; fractional leadership, where a part-time CIO or IT manager guides strategy; or projectbased engagements, where specialists oversee initiatives like cloud migrations or security upgrades. Some businesses choose a co-managed model, combining their own staff with the support of an MSP. The common thread is flexibility. These arrangements let you access the right level of expertise when you need it, without committing to the cost of a full in-house department.

What Businesses Gain The advantages of IT staffing go beyond having someone nearby to fix a computer. A dedicated professional becomes familiar with your systems and your people, which speeds up problem-solving and makes solutions more tailored to your needs. They can also identify opportunities to improve efficiency, recommend tools, and automate repetitive tasks— turning IT from a “support function” into a driver of growth.

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Perhaps most importantly, IT staffing allows you to scale. As your business opens new locations, hires more staff, or takes on new technologies, IT talent can grow with you.

What to Keep in Mind Of course, IT staffing isn't the right move for everyone. Costs are higher than a purely outsourced model, so you'll need to weigh ROI carefully. It's also important to hire the proper skill set—someone great with servers may not be the right person to train your team on software. And like any employee, an IT staffer requires goals, accountability, and leadership support.

Many SMBs strike a balance by pairing internal staff with a trusted MSP that provides oversight and specialized expertise.

Is It Time for You? How do you know if IT staffing is worth considering? If your company has grown to 50 or more employees, relies heavily on technology, or is in the middle of a major transition like an expansion or merger, the answer may be yes. It's also worth exploring if you're dealing with frequent downtime, if cybersecurity risks keep you up at night, or if you want IT to do more than "keep the lights on."

The best way to start is with a simple needs assessment. Look at your recurring IT challenges, consider whether you need daily support or project help, and ask what faster response times or better planning would mean for your bottom line. From there, a conversation with a trusted MSP or staffing provider can help clarify the right fit.

Your business technology should help you grow.

Stay secure while reaching your goals.

We can help.

MCLVIT.COM | Allentown | Bethlehem

The Bottom Line For many SMBs, IT staffing isn’t just an option—it’s an opportunity.

It brings IT closer to the heart of the business, aligns technology with growth, and ensures systems don’t just keep up but actively drive success. Whether you need a fractional CIO, a contract engineer, or just advice on structuring IT, there are models designed to meet you where you are.

Technology shouldn’t be seen only as a cost—it should be a competitive advantage. And with the right staffing approach, it can be.

What’s Next?

In our next Tech Talks for SMBs issue, we'll introduce a new concept: the Fractional AI Officer. Just as fractional CFOs or CIOs provide part-time leadership, a Fractional AI Officer helps businesses harness artificial intelligence strategically without the cost of a full-time executive. We’ll explore how this role can guide decision-making, streamline operations, and give SMBs a competitive edge in today’s AI-driven world.

media & entertainment

Why Succession Planning is Your Most Important Leadership Strategy ASHLEY RUSSO, FOUNDER, ASR MEDIA | CEO, MAGNAPLATE When I first stepped into leadership, I was building something brand new—ASR Media, a creative production company founded in 2012, while producing The PEAK TV in partnership with St. Luke’s University Health Network. I had fallen in love with storytelling and felt called to share powerful, purpose-driven stories about our community.

By creating transparency, encouraging open dialogue, and fostering trust, I built an environment where team members felt empowered to contribute ideas, take risks, and step into leadership.

Years later, in 2019, I stepped into a very different kind of leadership role—one shaped by heritage and responsibility. My family's business, Magnaplate, was founded by my grandfather in 1952. After decades of observing from the sidelines, I took on an active role in its operations and long-term planning.

Succession planning is more than identifying who might step into a role. It’s about preparing them to succeed.

Leading both companies in tandem—one a fast-paced, founderled creative agency, the other a multigenerational manufacturing business—taught me a critical lesson: no matter how passionate or capable you are, a business cannot thrive if its success depends solely on you.

Though I spent childhood summers helping out at Magnaplate— shredding marketing materials, walking the factory floor, and tagging along to trade shows—it wasn’t until I had grown ASR Media into a thriving team that I truly understood what it meant to nurture a business beyond your own leadership.

That contrast between founding and inheriting gave me a unique perspective. Building one business from scratch and stewarding another with decades of history forced me to think deeply about continuity, growth, and long-term leadership—especially when I realized that the future of both would depend on more than just me.

Building and leading ASR Media while honing my role at Magnaplate has reinforced for me the value of preparing the next generation of leaders, fostering collaboration, and ensuring that the mission and vision of any organization can thrive beyond my own tenure. That required intentional planning, foresight, and the strategic development of a business succession plan.

With that perspective, I’ve distilled the key lessons I’ve learned about succession planning into actionable tips for any person or organization looking to build lasting success.

TIP #1: START EARLY Succession planning should begin as soon as you start scaling your business. Don’t wait for a crisis to force tough decisions.

Transitioning from a founder's mindset to a legacy leader demands intentionality, foresight, and a commitment to nurturing the next generation of leaders.

For me, this meant looking at the company as a whole and asking hard questions: Which processes are essential to preserve? Where does innovation need to take root? Who on my team has the potential to grow into roles of greater responsibility?

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TIP #2: EMBED GROWTH INTO BUSINESS STRATEGY

That means having clear development paths, regular coaching, oneon-one meetings, and even retreats to help future leaders understand how decisions are made and operations run. At the same time, it's essential to empower your team to speak up, take risks, and make decisions on their own.

Leadership thrives in an environment where structure meets trust.

TIP #3: IDENTIFY & MENTOR TALENT Spot the potential in your employees and guide them. By nurturing talent early, you can ensure your team is ready to step up when the time comes.

I’ve learned that different skillsets and personalities can create incredible leadership cohesion. One of my earliest hires grew into the role of president. Our approaches are different, but they complement each other perfectly.

Investing in your people is the key to building strong, sustainable leadership for the future.

TIP #4: STEP BACK TO LET LEADERS LEAD True succession planning requires taking a step back from the daily hustle and only works if you give future leaders space to take ownership.

Early in ASR Media's growth, I was fully immersed in the work, driven by passion and urgency. I realized that thinking only in the moment wasn't sustainable. Once I took a step back, I was able to apply structure and processes, consider the long-term viability of the business, and give my team the space they needed to grow.

The most rewarding part of what I do is watching others do it better than I could. That's what drives me.

Succession planning is a mindset. Start early, embed growth into your strategy, mentor your team, and step back to let others lead. Doing this ensures your business not only survives, but it thrives. Blending lessons from a legacy company with the energy of a growing business has taught me that thoughtful succession planning lets your vision, values, and innovation flourish long after you've moved on. That's a legacy worth leaving.

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lifestyle

Discover Explora Journeys: Redefining Luxury Cruising JENNIFER DONCSECZ, CTIE, PRESIDENT, VIP VACATIONS INC CERTIFIED TRAVEL INDUSTRY EXECUTIVE

The upscale Explora Journeys cruise line, launched in 2021 by the MSC Group, has quickly established itself as a premier luxury cruise line. Explora blends its maritime heritage with modern elegance and aims to be known as a floating 5-Star resort at sea. Its first ship, Explora I, set sail in August 2023, and in September 2024, the Explora II was christened. The cruise line has plans to launch 4 more ships by 2028. The Explora Journeys line offers an intimate, all-inclusive experience for up to 922 guests per ship. It boasts a high 1.25 guests to 1 crew member ratio to ensure for unparalleled service.

Each vessel is designed to evoke the feeling of cruising on a private yacht. There are 461 ocean-front suites with private terraces that start at a spacious 377 square feet. The allinclusive fare comes with high-speed Starlink Wi-Fi, gratuities, most beverages (including alcohol and specialty coffees), and access to wellness facilities such as the thermal suite. Unlike large cruise lines, Explora includes 6 specialty restaurants. It also has 2 optional dining experiences that come with a small extra fee. Their global cuisines include Pan-Asian at Sakura to fine dining at Anthology, and all feature menus by celebrated chefs. One of their unique experiences is the Chef's Kitchen, offering an intimate cooking class for 12. Explora's beautiful ships each have four pools. There is the adults-only Helios Pool & Bar, the Conservatory Pool & Bar with a retractable roof, the aft Atoll, and the Astern pools that provide different 32

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atmospheres. The ships also have 12 bars and lounges, a spa, and curated entertainment.

Explora Journeys has distinctive itineraries that blend iconic ports with hidden gems. Several of their itineraries offer an overnight stay in port, which allows for a more immersive destination experience. One of their standout journeys has exclusive access to the Formula 1 Grand Prix de Monaco in 2026.

Sustainability is also a core focus onboard Explore. Both ships are equipped for future alternative energy solutions.

Having recently sailed aboard Explorer 1, I found this cruise line to have a luxurious, country club vibe that caters to highend honeymooners, couples, families, and solo adventurers.

Explora Journeys has earned praise from Condé Nast Traveler and Forbes for its refined ambiance and exceptional service.

Celebrate LIFE'S OCCASIONS We are a full-service florist for any event or occasion, large or small. Our retail stores offer a wide variety of gift items and fresh flowers. If you are planning a wedding or special event, we have an entire showroom of displays to fit your needs.

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Call 610-437-5588 or visit RichMarFlorist.com PROUD PARTNER OF

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Simplifying the “Complexity” of the Golf Swing JASON WILSON, GOLF PROFESSIONAL, JW GOLF LIFE Having spent years helping clients and friends, and most recently, two years teaching golf professionally, the golf swing is far simpler than it's often made out to be. While I acknowledge the many moving parts and the benefit of athleticism, the truly essential elements are the hands and a basic understanding of body movement. Everything else—drills, trends, and buzzwords—is secondary. Although countless drills exist for common issues, and different ones suit different individuals, the primary focus for almost every student of mine is how they use their hands.

Your hands are paramount in the golf swing. You might already be thinking of others who would vehemently disagree, advocating for concepts like "shallowing on the downswing" or "rotate, rotate, rotate." I understand these actions occur in a golf swing and need to be addressed eventually. However, I consistently observe students failing to properly use their hands, which leads to poor ball striking and a lack of clubface control.

Let me be clear: golf is incredibly challenging, and consistently playing well is even harder. I've always believed this difficulty is what makes golf special. If you can't embrace the struggle, you won't fully appreciate all that golf offers. Players of all skill levels experience the full spectrum of highs and lows. Finding fulfillment lies in loving that process. While no one enjoys the lows, they make the highs so much more rewarding.

Now, back to your hands. They are our sole connection to the golf club. Our hands generate speed, control the clubface, and provide the feel through impact. All other body movements merely support hitting shots with our hands. One of my favorite drills involves a small half-swing motion with feet together, loose arms, and a proper release through impact (this is a simplified description; more detail and demonstration are provided in person). You don't need significant body movement to hit the ball solidly and on target. This drill effectively demonstrates the critical importance of utilizing your two best assets: your hands.

From this foundation, we can build a complete swing motion.

This encompasses key elements such as swing plane, setting of the hands and proper motion in the torso and hips so we can establish a solid backswing structure at the top. From there, we create an efficient downswing involving a precise sequence of events, like proper weight shift and rotation in conjunction with what the hands need to do through impact, culminating in a balanced finish. The application and emphasis of these and many other factors will vary for each student, depending on the specific challenges at hand.

Certain aspects of the golf swing can be looked at as nonnegotiable. However, there is plenty of room for bending and even breaking “the rules” depending on the situation and the person. I was taught that really good instruction is deeply personal, tailored to the individual rather than rigidly adhering to a method—I believe that wholeheartedly.

Learning any skill, particularly golf, hinges on focused practice, patience, and enjoying the journey. My instructional philosophy simplifies the golf swing by emphasizing athletic movements, tempo, balance, and the fluid engagement of your arms and hands. This approach ultimately leads to improved results and a deeper appreciation for the inherent artistry of the golf swing.

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lifestyle

Where Business Meets the Barrel: Hosting Client Engagements at Cellar Beast KIM MCCULLOUGH, CO-FOUNDER & OWNER, CELLAR BEAST WINEHOUSE

In today’s competitive business landscape, the spaces where we connect matter more than ever. At Cellar Beast Winehouse, we believe that nothing brings people together like wine.

Professionals from various industries are seeking ways to foster deeper connections with clients in spaces that feel less transactional and more personal. That’s where we come in.

Why a Winery Beats the Boardroom Boardroom lunches and traditional event spaces can feel stiff and forgettable. However, the most impactful meetings often occur in unexpected settings—places that foster openness, curiosity, and genuine conversation. Our winery offers a refreshing alternative: a refined yet relaxed atmosphere, elegant but unpretentious.

Picture your guests walking through rows of vines, sipping wine crafted on-site, and engaging in meaningful discussions while surrounded by warm lighting, rustic beams, and curated music.

It's an immersive experience that fosters both comfort and connection.

An Environment that Reflects Professional Values Hosting a client event at a winery may sound unconventional, but it speaks volumes. It signals sophistication, attention to detail, and a deep appreciation for quality, values that resonate with high-caliber clients. Whether you're planning a milestone meeting, a thank-you celebration, or a networking event, Cellar Beast offers a setting that naturally elevates your message.

We offer guided tastings that double as engaging icebreakers.

Our team can lead your group through a flight of wines, explaining their origins, characteristics, and the winemaking process. This shared experience sets the tone for more meaningful conversations.

Looking for something more curated? We also offer private barrel tastings, pairing menus developed with our in-house sommelier, and opportunities to create custom labels. Every detail is designed to make your guests feel seen, valued, and inspired.

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Seamless from Planning to Pour We understand that as a professional, your time is valuable.

That’s why we’ve designed our event process to be as seamless and supportive as possible. From the moment you inquire, our team works closely with you to understand your goals and vision. We then curate a personalized experience, from layout and flow to wine selection and menu options.

On the day of the event, you can focus entirely on your guests while we handle the rest. Afterward, we provide you with branded materials, such as tasting notes, wine recommendations, or follow-up gift options, to help you continue the relationship.

A Perfect Fit for Elevated Occasions Cellar Beast is not just a venue; it’s an extension of your brand.

Whether you're celebrating a client’s milestone, hosting a quarterly strategy meeting, or simply creating a memorable touchpoint, the experience we offer leaves a lasting impression.

And while we specialize in wine-forward events, our flexible space is equally suited for bridal showers, birthday celebrations, executive retreats, and more.

Our setting provides the intimacy and sophistication that today’s clients crave. When guests feel comfortable, the conversation flows—and so do the opportunities for authentic engagement.

Make Your Next Move Memorable In an age where emails and video calls dominate our calendars, face-to-face time has never been more valuable. Hosting an event at Cellar Beast shows clients that you go the extra mile— that their relationship with you matters beyond business.

If you’re ready to reimagine what a client event can look like, we invite you to visit us at Cellar Beast Winehouse. Let's raise a glass to deeper connections and shared successes.

To learn more or to start planning your private event, email me at kim@cellarbeastwine.com or visit www.cellarbeastwine.com/ private-events. At Cellar Beast, we’re not just pouring wine— we’re helping you craft moments that matter.

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philantropy

"You have cancer."

JAMES J. PEPE, DIRECTOR OF DEVELOPMENT & MARKETING, CANCER SUPPORT COMMUNITY OF THE GREATER LEHIGH VALLEY Those are some of the most impactful words that can be spoken. For the person who hears them, it shakes them to their core. For their family, the litany of questions and the action plans for treatment begin to form. For friends and colleagues, those words create action in the form of support in various ways.

In the Lehigh Valley, we have excellent health systems that provide information about cancer, plans for treatment, and top-level care for those who receive a cancer diagnosis. Rightly so, the goal is to remove the cancer in the best way possible to ensure their patient can be cancer free. But the thing about cancer is that the impact is not reserved just for the person who receives the diagnosis. Consider the list above: family, friends, colleagues. They are also impacted by a cancer diagnosis. A diagnosis creates feelings: anger, sadness, fear, and anxiety; responsibilities and roles change.

A cancer diagnosis impacts every person differently, and the Cancer Support Community – Greater Lehigh Valley is here for every person impacted by those words.

diagnosis. Oftentimes, the need to talk provides an outlet to help with the mental strain of a diagnosis. For some, one-on-one counseling provides the avenue to a healthy mind amidst the chaos. For others, it's a support group with individuals going through a similar experience. At CSC GLV, we offer sessions for both those with cancer and those in the support system.

In addition to support groups, we strongly focus on the

The Cancer Support Community – Greater Lehigh Valley (CSC GLV) provides psychosocial support for all people impacted by a cancer 38

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healthy mind and body concept. From art and gardening therapy to yoga and self-care series for patients and caregivers, we consistently strive to find those places where members can find their center of health and well-being.

hosting some of our own, to fund our programs and services.

This is why partnering with community members like the Bridgeman Family and the Do It For Dom Foundation is so important to us.

Finally, the CSC GLV Wig Salon is one of our most important programs. As we all know, if you like what looks back at you in the mirror, you can take on the world. Unfortunately, for many during treatment, the side-effects of hair loss are too well known. That can have a knock-on effect as people stop feeling like themselves, they don't like what they see in the mirror, leading to issues in confidence, seclusion, and unhealthy habits during treatment. Therefore, it is paramount to allow a cancer patient to visit our Wig Salon, where they can select a wig of their choice, have it fitted, and learn wig care from a retired hairdresser. If our members look good, they are going to feel good.

While Dominic Bridgeman was going through cancer treatment, he wanted to help others who were impacted by cancer. Think about that…Dominic heard the words "you have cancer," and he wanted to help others even while he faced his own mortality. It is a testament to Ray Bridgeman that he picked up the torch that Dominic lit, and this past July, we honored Dominic and his wish for the 4th consecutive year.

As a beneficiary of the event, we will work hard to bring support to members of our Lehigh Valley cancer community in honor of Dominic and for all of those who have faced a cancer diagnosis.

One of the special things about the Cancer Support Community – Greater Lehigh Valley is that every program and service mentioned (and not mentioned, as there are many more) is free of charge. We do not bill insurance companies, and there is no out-of-pocket expense for members of our community. As an organization that does not receive government funding, we rely on foundations, corporate partners, donors, and third-party events, as well as

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The Cancer Support Community – Greater Lehigh Valley proudly serves Lehigh, Northampton, Carbon, and Monroe counties in PA and Warren County, NJ. If you, a loved one, a friend, or a colleague has been impacted by cancer, our community is here for you, because we all believe that community is stronger than cancer.

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philantropy

Remembering an Icon of Historic Preservation NEW OVERLOOK ON HISTORY IN BETHLEHEM TO HONOR RALPH GRAYSON SCHWARZ HISTORIC BETHLEHEM MUSEUM & SITES

Thousands of people visit Bethlehem’s Colonial Industrial Quarter (CIQ) annually to enjoy outdoor activities and learn about the beautiful 18th-century structures that are now part of the Moravian Church Settlements—Bethlehem World Heritage Site. Sixty years ago, however, the site was a collection of deteriorating buildings and a salvage yard filled with old cars and trucks.

Thanks largely to the vision of community volunteers led by Ralph Grayson Schwarz, that all changed. A Bethlehem Steel employee, Schwarz envisioned restoring the historic buildings and united the community around the goal of preserving the city’s rich Moravian history.

“Ralph was a true visionary who combined engineering, architecture, preservation and leadership skills with a love of history that transformed Bethlehem,” said Jim Miller, who served on nonprofit boards with Schwarz in the 1990s and also collaborated with him on restoration projects when Miller served on the board of Historic Bethlehem Partnership, a nonprofit formed in 1993 to consolidate the operations of several museums and historic sites in the city. "His ability to unite people at all levels in a quiet manner to achieve the unthinkable was extraordinary."

A longtime Bethlehem resident, Schwarz was a driving force in preserving Bethlehem’s Moravian heritage and rich industrial history.

During his time in the city, he served in leadership roles with historic preservation organizations such as Historic Bethlehem Inc., Bethlehem Visitors Collegium, the Moravian Museum of Bethlehem, Burnside Plantation, and Historic Bethlehem Partnership. His efforts also played a key role in the city being designated Pennsylvania’s first National Register Historic District in 1961.

Now, the nonprofit Historic Bethlehem Museums & Sites (HBMS) is honoring Schwarz’s vision with the development of the Overlook on History, a dynamic glass-and-steel classroom, exhibition, and event space that will reconnect two buildings in the CIQ — the recently restored 1782/1834 Grist Miller’s House and 1869 Luckenbach Mill — much like they were in the 19th century. The Grist Miller’s House will also be home to the Ralph G. Schwarz Center for Colonial Industries, where students and the community can visit to learn about the site’s significance as the nation’s first industrial center.

“Historic preservation has been a cornerstone of Bethlehem’s revitalization over the past half-century,” said HBMS President and CEO LoriAnn Wukitsch. “From the vision of early leaders like Ralph Schwarz and Historic Bethlehem Inc., to the many groups that have joined together to protect the city’s historic buildings and structures, the work that has been done has laid the foundation for helping to make Bethlehem one of the leading small cities in the nation.”

The Overlook on History is being designed by nationally renowned architect David Scott Parker, a protégé of Schwarz whose credits 40

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Ralph Grayson Schwarz

include National Historic Landmarks ranging from the U.S. Treasury in Washington, D.C. to the Mark Twain House and Greenwich Historical Society in Connecticut. In addition to serving as an educational space, the Overlook will offer panoramic views of the CIQ, making it the perfect spot for community celebrations and events such as weddings and receptions.

“Quite innovative when he introduced the concept, Ralph Schwarz viewed history as an iterative continuum with preservation as a key component in community revitalization,” said Parker, who collaborated with Schwarz on the Tourism Master Plan that eventually led to the formation of Historic Bethlehem Museums & Sites and worked with Schwarz on projects related to the 1750 Smithy, Luckenbach Mill, 1762 Waterworks and 1761 Tannery in the CIQ. “Ralph taught us how to look backward and forward simultaneously — always with a respectful, altruistic sense of purpose, pride, and posterity. The Overlook will be both a beacon and a lens that continues this shared vision for Bethlehem's future."

In July, crews began the initial construction phases on the Overlook on History, focusing on stabilizing and restoring the historic walls that will serve as the foundation for Overlook. HBMS is in the process of raising funds to complete the $1.5 million construction project, with a goal of having it done by July 2026, which would mark the 60th anniversary of a lease being signed between the City and Historic Bethlehem Inc. to begin restoration work in the CIQ. “HBMS greatly appreciates the efforts of the City and everyone who has invested in Bethlehem and its future through historic preservation efforts over the decades,” Wukitsch said. “We look forward to working with our partners and the community to write the next chapters in Bethlehem’s history over the years to come — starting with the opening of the Overlook on History.”

Learn more about the Overlook on History and how to get involved — visit HistoricBethlehem.org.

Overlook on History The Overlook on History in Bethlehem’s Colonial Industrial Quarter will bring the site’s rich history to life through exhibitions, community events, educational programs, and a panoramic view of the nation's first industrial center.

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Experience the Magic of the

Holidays in

Historic Bethlehem Trees of Historic Bethlehem Exhibition Showcasing the most popular Christmas trees and themes from the past 20 years

November 14, 2025 - January 11, 2026 Includes admission to three historic sites!

Make your visit unforgettable with these experiences: Bethlehem by Night Motorcoach Tour Christmas City Stroll Spirits of Christmas Pub Tour Christmas City Combo (includes admission to Christkindlmarkt Bethlehem)

Tickets: HistoricBethlehem.org 800-360-TOUR

Trees of Historic Bethlehem is funded by the Bealer-Greene Christmas Endowment