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Deal or Disaster?: Common Contracting Mistakes Businesses Make
When was the last time you dusted off your business contracts? These documents govern various corporate relationships and are not something to treat lightly. Avoid these three contract mistakes to reduce risk and ensure smooth business operations.
Contract mistake #1: Using AI or online templates
"Generate a [contract type, e.g., Influencer Marketing Agreement] for the [industry, e.g., fashion] industry focusing on [specific areas, e.g., content ownership, usage rights, exclusivity]." AI can be a really useful starting point for contracts, but it shouldn’t be your endpoint. Why? While this might seem like a savvy use of technology, AI continues to generate inaccurate content, which is particularly concerning for a legally binding document.
Misusing language in a contract can add liability and risk to your business, especially when it comes to heavily regulated industries like healthcare or real estate. For example, there are language requirements of residential leases under Pennsylvania's Landlord-Tenant Statute. AIgenerated documents are likely to fall short of these. Relying solely on AI output is a dangerous tactic.
Similarly, picking up a DIY online contract template and customizing it for your business (another potential AI task) can leave you vulnerable. Imagine implementing a generic contract only to find it's not even valid in your business state!
While technology can save you time, its mistakes can also cost you huge amounts of money. Should you completely abandon using AI and contract templates? Not necessarily. However, having an attorney review what you have in place can help ensure your contract accomplishes its intended purposes and doesn't cause needless harm to your business in the form of a dispute, financial loss, or costly litigation.
Contract mistake #2: Entering a “battle of the forms”
Let's say you and another established business want to enter into an agreement. You both have your attorney-approved documents sent to each other. You then begin conducting business assuming that YOUR document, terms, and conditions are the ones controlling the agreement, such as a purchase order. What happens when there's an issue with the relationship or one party breaches the contract. Whose terms and conditions apply?
During litigation, courts will look at:
• Overlapping Provisions - any provisions that are the same or similar will remain part of the contract.
• Conflicting Provisions - any provisions which are opposing or conflict with each other will be canceled out and thus not be binding on either party
• Default Provisions - the court will then insert Uniform Commercial Code (UCC) provisions in as default placeholders for any terms which are missing or have been canceled out by conflicting provisions
A smart approach is to have an attorney review both documents and help you negotiate upfront before a problem arises. Hashing out contract terms can feel like war, but in reality, it’s a very diplomatic way to ensure a solid foundation for what could be a longstanding relationship or multi-figure transaction, either of which should be governed adequately by a well-constructed agreement.
Contract mistake #3: Not reading a contract
We all know business deals are done in various places, such as the golf course or over dinner and drinks, culminating with a handshake. It’s tempting to want to seal the deal quickly by just glancing at a contract, signing, sending, and looking forward to the work coming your way.
Understanding what you are signing is one of the most important things for a business owner. Those Ts and Cs likely contain critical information on issues like indemnification (when you have to pay someone else's losses), something you don't want to overlook when working with a contractor, vendor, or supplier. Should the relationship go awry and go to court, your signature denotes your alignment with the words found there. Be sure to review diligently and consider having your legal counsel do the same BEFORE you sign on the line.
Using legal counsel to draft every word of a contract every time you use it may prove costly. Sometimes, just using a legal mind to review anexistingdocumentmaybeamoreprudentinvestment.Thebottom line is words matter, so put your money where your mouth—and contract—isandprotectthebusinessyou’veworkedsohardtobuild.
JORDAN M. OHL, FITZPATRICK LENTZ & BUBBA
The Corporate, Business & Banking Practice at Fitzpatrick Lentz & Bubba has been growing alongside Lehigh Valley businesses, helping to form the region into the thriving economy it is today. Our experienced attorneys collaborate to fiercely advocate for our clients’ interests in local, If you can dream it, WE
We’re here to guide you with:
• Commercial Contracts
• Corporate Governance
• Entity Formation & Business Reorganization
• General Counsel
• Intellectual Property
• International Trade Law
• Mergers & Acquisitions
• Project Development & Finance
• Succession Planning
• Taxation
Personal Injury Lawsuits: What Is My Case Worth?
HON. EMIL GIORDANO (RET), NORRIS MCLAUGHLIN ATTORNEYS AT LAW
A common lawsuit filed in Pennsylvania is the personal injury suit.
According to the 2023 Pennsylvania Crash Facts & Statistics report by the Pennsylvania DoT, while the overall number of crashes decreased annually, the number of fatalities increased. The overall annual total is still significant, with around 1,200 fatalities and around 67,000 total injuries.
Thousands of slip and fall lawsuits are filed yearly in Pennsylvania, caused by wet or icy conditions, precarious pavement, rug placement, and staircases.
Personal injury cases can also cover the following:
• Medical Malpractice
• Animal/Pet Attacks
• Product Liability
• Wrongful Death
• Workplace Accident
Injuries from near-fatal car crashes may differ from minor injuries obtained in a slip and fall. The details of the event and injury will affect the case's monetary value or otherwise the case's worth
Case worth is dependent on multiple factors, including the severity of the accident, insurance (or lack thereof), physical vs. emotional pain, and the cost of care post-accident, among others. Determining the case's value involves keeping comprehensive documentation of the steps taken moments before the accident to the present.
Historically, most personal injury cases are settled outside of court, meaning the suit does not go to a jury but is negotiated between the lawyers, insurance companies, defendants, and claimants. Keep in mind that Pennsylvania’s Statute of Limitations has a two-year lookback from the date of the injury. For injuries that occur to minors, the statute of limitations will always start when the claimant turns 18. It is crucial to keep documentation of everything related to the injury. This can include photographs of the injury or healing process, doctors’ evaluations and bills related to the injury, any missed time or alterations in one’s work schedule resulting in lost income, etc. Consulting an attorney sooner rather than later can help with organizing and recollecting memories.
Pennsylvania’s Comparative Negligence
In Pennsylvania, personal injury or death cases are evaluated to determine the percentage of fault between the claimant or defendant (42 Pa. Cons. Stat. § 7102(a)). If you were found to be more than 50% at fault (51% or more), you will not recover any compensation for your lawsuit.
Personal Injury Mediation (Insurance and Lack
Thereof)
Insurance companies should be among the first points of contact
following any emergency or medical services. Your insurance policy may require you to report your injury to your insurance as soon as you are able. The role of the insurance company is pivotal to one’s case worth. The responsible party’s insurance company is responsible for defending the claim or negotiating a settlement. This is where the lawsuit may require a mediator.
In mediation, representation for the defendant and claimant work to negotiate a settlement outside of court prior to trial. In the chance of an impasse, the parties may proceed to litigate in court.
Faux Results from Case Worth Calculators
While the internet is a great place to learn new information and get a better understanding of your case, most claimants rely too much on the tools provided to estimate their case worth. Some sites, and even law firms, provide a free-to-use calculator to estimate one’s case worth. This can create a misunderstanding between the client and the lawyer. Often, that value is only an estimate and is not indicative of the actual settlement.
These calculations may provide a ballpark estimate of your case’s worth. They could determine if the case is worth seeking at all, but there is inevitably no real way to calculate damages in a court of law. Judges and juries are not provided with an equation and fill in the blanks to calculate a settlement. Rather, a series of indicators are considered to determine the case’s worth.
Some cases are based on age and how personal injury has affected the individual:
• Loss of Future Earnings
• Work-Life Expectancy
• Seriousness of Injury
• Medical Treatment Received
• Future Medical Expenses
These values will all change depending on location, age, life expectancy, medical expense estimations, etc. Unfortunately, older clients close to retirement who are pursuing a personal injury lawsuit may find that a younger counterpart would receive a higher settlement. There are too many factors that affect case worth to rely solely on a free calculator online.
When considering whether to pursue a lawsuit for your personal injury case, it is always best practice to consult an attorney first. While case-worth calculators may provide a rough estimate, one should not expect the settlement to be the exact same.
I once found myself spending an unexpected day in court for a custody hearing. The process was at first slow and tedious— the attorneys were sure we could reach an agreement without having to face the judge, and we kept ping-ponging between our clients and each other, swapping offers and rejections. Of course, we could not reach a perfect agreement, and I had to suggest we go before the judge.
My eagerness to avoid the courtroom was not because I feared an outcome left up to a judge. In fact, I really believed it would be better for the judge to hear from my client; I thought our case was strong and the judge would understand our position. But it was not just me and my client in the courthouse that day. My client's child had come along and was expected to speak to the judge if a hearing occurred.
I had spoken to the child that morning, letting them know that I would be in the room if they spoke to the judge and that they should not be nervous. Despite my assurances, I could tell they were a little frightened— which is really the appropriate feeling! Knowing they would be speaking to a judge, I could understand a young child's nerves. It was the reason I had tried so hard to avoid that outcome. Nonetheless, my client and I encouraged them to stay calm and be honest.
Interviews between a judge and a minor child are strictly confidential. I, therefore, will not disclose the content of that interview. However, I can share that when the time came for everyone— attorneys, judge, court reporter, and child— to convene, I was very impressed with the child's behavior. They were calm, well-spoken, and clear about their feelings. The child was so impressive, in fact, that opposing counsel asked to speak to the judge without the child present.
"The child has clearly been coached! Somebody has obviously told the child what to say and how to feel." Opposing counsel was sincere in his angry frustration. It was unthinkable to him that a child of this age could speak so articulately and reasonably about a complicated situation. At first, I took blind offense: what a crude tactic! It felt as though he was attacking the child. However, as he outlined his complaint, it occurred to me that he did not know the child. He had
no information to distinguish this child from any other. With that realization, I turned to the judge myself.
“I know this child well. I did not prepare them, and I know my client did not. This child is extraordinarily intelligent and sensitive. I was not surprised by their responses, and I believe those are the child's sincere, personal feelings."
The judge made no indication of his belief in either position— but I was pleased, at the close of the day's proceedings, to hear him speak highly of the child. I cannot say whether the child's conversation with the judge influenced his decision. Still, the experience reminded me of an important element of cases like these.
In typical custody cases, it is less likely that you will represent the child than it is that you will represent a parent or guardian. You advocate for that client's wishes, support their position, and do what you can to achieve their desired outcome. However, custody is also guided above all else by one principle: the best interest of the child (BIOC) standard. Children are, obviously, at the heart of custody, but often, they can be lost in the abstract facts of the case. The time you may get to speak with those children, compared to the time you spend with their caretaker, is remarkably limited.
My experience that day emphasized the crucial significance of learning about that child. I represented their parent and sincerely believed our request was in that child's best interest, but part of that BIOC standard rested on the child's conversation with the judge. If I had not known that child's intelligence and thoughtfulness, the judge might have been unconvinced of the child's sincerity. My conviction in that child's ability allowed the judge to see the child more clearly— not only legitimizing the child's feelings and experience but making my client's case stronger.
Taking the time to get to know the children in custody cases allows you to set the child at ease when they are made to speak to the court, argue for the child’s ability in conjunction with other arguments in your client’s favor through the BIOC standard, and advocate more competently and sincerely for your client.
HANNAH E. BETZ, ESQUIRE, DAIGLE COOPER & ASSOCIATES
Frequently Asked Questions For Personal Injury Lawyers
ISAAC A. HOF, ESQ., PARTNER AT HOF & REID, LLC
The attorneys at Hof & Reid, LLC have handled thousands of personal injury cases, including car, tractor-trailer, motorcycle, construction, and pedestrian accidents. In each case, we devote our full attention to the people we serve. We have seen first-hand how severe injuries can be life-altering, causing significant emotional, medical, personal, and financial challenges.
Over the years of that representation, we have received countless questions about different areas of our practice and how the case is pursued. The three most common questions, however, typically include the following: (1) Do I have a case? (2) How much is my case worth? (3) Will the case settle before trial? Below is a glimpse into how those questions generally are answered:
“Do I have a case?”
In determining the potential success of a personal injury case, there is a focus on three different aspects of the matter:
1. Liability
2. Damages
3. Source of payment
The case will likely be successful if all three of the above-listed elements are present.
Liability — Liability means fault. Whose careless or reckless actions caused the accident or injury? More than one person could be responsible for any particular injury. If so, the negligence of each person is compared to all others responsible and used in the determination of your recovery.
Damages — Damage is another word for injury. The injury could be physical or nonphysical in nature. In assessing damages, the jury will determine what you have lost as a result of the accident. Often, damages include past and future medical bills, lost wages, pain, suffering, and inconvenience due to your physical or mental condition, which resulted from the accident.
Source of payment — Is there an available source of payment? Who or what entity will reimburse you for the injuries you have sustained? Typically, payment for compensation of personal injury damages is made by an insurance company on behalf of its insured, the negligent person or corporation. In the case of an automobile accident caused
by an uninsured or underinsured driver, payments may be made by your own insurance company if you maintain that type of coverage. If a responsible party or a corporation does not have insurance, it may be necessary to pursue recovery from the personal assets, if any. If there is no insurance and no assets, a lawsuit may not be worth the expense of pursuing.
“How much is my case worth?”
While each case is unique, an injured person may be eligible for compensation for "economic" and "non-economic" damages. Economic damages include past and future medical expenses, past and future lost wages, vehicle or property damage, and expenses incurred as a result of the accident. Non-economic damages are commonly known as "pain and suffering," including physical pain, mental anguish, discomfort, inconvenience, and distress. Other noneconomic damages include embarrassment and humiliation, loss of enjoyment of life, and scarring or disfigurement. When determining the extent of the non-economic damages, factors to be considered include severity and permanency of the injuries, impact on daily life, pre-existing conditions that may have contributed to the injuries, and the extent of the scarring or disfigurement.
“Will my case settle before trial?”
Statistically speaking, the answer is yes. An overwhelming majority of cases are settled before trial. The more important question is whether the amount and terms of that settlement will be in the client’s best interest. Ironically, achieving that goal typically comes by presuming the case will not settle and instead preparing as if it will go to trial. A well-prepared case with sufficient support to confront and counter the opposing side’s position is the best strategy for a favorable pre-suit resolution. It means immediately gathering critical evidence and having the most reliable medical experts, engineering experts, economic experts, or other experts who are professionals in their field, as dictated by the circumstances of each specific case.
In determining whether a settlement is in the client’s best interest, the strength of the case must be evaluated against the risks associated with going to trial. That evaluation should be discussed at length with the client and a settlement offer should not be accepted or rejected unless and until the client consents one way or the other.
The Hidden Link Between Compliance and Profitability in Life Sciences
NATHAN ROMAN, DIRECTOR OF MARKETING & GLOBAL BRAND AMBASSADOR, ELLAB
When most people hear the word compliance, they think of checklists, audits, and regulatory hoops. But for life sciences companies, compliance isn’t just a box to check—it’s a strategic lever that protects profits, safeguards product integrity, and unlocks long-term growth.
One of the most overlooked areas where this connection plays out is in the realm of temperature mapping and equipment validation. These aren’t just technical exercises performed in sterile environments— they’re essential components of quality systems that protect patients and reduce business risk. Done correctly, they become profitability enhancers, not just cost centers.
Why Temperature Mapping Matters
At its core, temperature mapping is the process of evaluating the thermal profile of a controlled environment—such as a freezer, incubator, warehouse, or cleanroom—to ensure it maintains a consistent and compliant range. It's required for regulated environments storing temperature-sensitive products like vaccines, biologics, and specialty pharmaceuticals.
What many leaders outside of quality and validation roles don't realize is how much is at stake. A single undetected hot or cold spot can lead to product loss, compromised data, or worse—regulatory action.
By proactively validating equipment performance and verifying uniform temperature distribution, companies protect themselves from the following:
• Costly product spoilage
• Failed audits or 483 observations
• Unnecessary downtime due to equipment failure
• Reputation damage from non-conformance reports
Each of these outcomes has a direct impact on the bottom line.
The Cost of Getting It Wrong
In my 25+ years in validation and GMP compliance, I’ve seen the difference between reactive and proactive organizations. The reactive ones treat compliance like an obligation, often rushing through qualifications or using outdated monitoring systems. When something goes wrong—and it always does eventually—they scramble to investigate root causes, write CAPAs, and respond to auditors. It’s expensive, time-consuming, and stressful.
By contrast, proactive companies view validation and temperature mapping as business-critical processes. They invest in accurate, traceable equipment. They follow Good Engineering and Good Documentation Practices. They simulate real-world scenarios—like door openings and power failures—to stress-test their systems before a regulator ever walks through the door.
And guess what? They spend less over time. They experience fewer deviations, less waste, and more predictable operations. Their investments in quality pay dividends in operational excellence.
Validation as a Strategic Investment
Validation isn’t about being perfect—it’s about being prepared. When a system is qualified correctly, you have confidence in the data it
produces. When monitoring equipment is calibrated and validated, you reduce risk. And when you maintain those systems over time, you create a culture of quality that supports every business unit—from R&D to manufacturing to logistics.
Here's the shift: Compliance should be a byproduct of well-executed operations, not an afterthought. When your processes are robust, documented, and repeatable, compliance follows naturally—and profitability improves as a result.
What Local Leaders Should Know
In the Lehigh Valley, we're fortunate to have a growing ecosystem of life sciences, biotech, and healthcare organizations. As these companies scale, leaders will face decisions about managing compliance, especially around controlled temperature environments.
My advice? Don't wait for a regulatory deadline or an inspection notice
to start thinking about validation. Build it into your capital planning, equipment onboarding, and facility expansions. Involve quality and validation teams early. Leverage service providers with the experience and tools to get it right the first time.
Even beyond life sciences, these practices can benefit sectors like logistics, specialty food manufacturing, and hospital systems. Wherever temperature matters, so does validation.
Final Thought
I often say that validation isn’t about paperwork—it’s about proof. It’s the assurance that what you built works the way it’s supposed to. It’s how you safeguard both your product and your reputation.
For companies in regulated industries, that assurance is priceless. But more than that, it's profitable—if you know where to look.
health & sciences
Gabrielle Wilby Shares Her Experience of LVHN and Jefferson Health Coming Together
LINDA BANDURA, LEHIGH VALLEY HEALTH NETWORK
Combined, the health system offers enhanced patient access, collaborativeinnovation,andopportunitiesforstudents.
Just a few months before beginning her career as a physician assistant at Lehigh Valley Health Network (LVHN), Gabrielle Wilby, PA-C, learned the health network was becoming part of Jefferson Health. As a graduate of Thomas Jefferson University, she immediately saw the benefits this would provide to students, organizations, and the people of Philadelphia, the Lehigh Valley, and beyond.
“The collaboration between these two great health systems creates better outcomes for clinicians, medical students, and the community,” she says. “I’m happy to see it bringing more accessible care to where I call home.”
Growing up in the Lehigh Valley and graduating from Parkland High School, where she played soccer, Wilby was already very familiar with LVHN. Early in her high school days, she took an interest in both science and health. After a lot of research and shadowing clinicians, Wilby knew being a physician assistant was the career path she wanted to pursue.
Educating the next generation of healthcare professionals
When she was looking for a school to attend, the Health Sciences BS/Physician Assistant Studies MS dual-degree program at Thomas Jefferson University was the perfect fit. The program offers a combined undergraduate and graduate degree that students can complete in just five years instead of the traditional six years.
“As a recent graduate, I value being part of such a comprehensive health system," she says. "This merger provides students with more
opportunities to branch out, connect, and gain experience in diverse settings and specialties. It’s fostering a new generation of well-rounded health care professionals.”
Wilby says the many connections already existing between Thomas Jefferson University, Jefferson Health, and its affiliated partners have given her ample opportunities to visit and study different specialties. Outside of the classroom and clinical rotations, Thomas Jefferson University emphasized teaching professionalism and that helped her tremendously as she prepared to enter the workforce.
Urology was a rotation she’d completed at Thomas Jefferson University, and it was a specialty she really liked. She expresses gratitude to the university for the education she received, both clinically and beyond medical knowledge. She admits it was a challenging program, but learning to rise to meet challenges is an essential part of becoming a physician assistant.
From the Lehigh Valley to East Falls and back
After graduating from Thomas Jefferson University’s East Falls campus, Wilby remained open-minded about where she might find her first position as a physician assistant.
“I considered all my options, knowing I was just starting and needed to gain experience. Finding where I'm at now is the result of so many stars aligning at the right time,” she says. “At LVHN, I found an opening in urology with a surgical specialty at Lehigh Valley Hospital–Muhlenberg.”
In highly innovative fields like urology, where procedures and technologies are rapidly evolving, the partnership between LVHN and Jefferson Health helps ensure they remain at the forefront of advancements and continue to deliver exceptional care.
Improving access, convenience, and clinician relationships
Most importantly, Wilby is excited about the benefits to people seeking care.
She notes that the combined Jefferson Health and LVHN systems will increase access to care and specialists across Philadelphia, Lehigh Valley, and Northeastern Pennsylvania. Delivering high-quality and cost-effective care and managing the health of these communities remains fundamental to the mission.
“Additionally, the merger allows people to build strong relationships among clinicians in the same network,” she says. “I’m grateful to Thomas Jefferson University for the education I received and to LVHN for giving me my first professional position.”
Wilby’s philosophy of care: listen first
Wilby describes her philosophy of care as one that prioritizes listening to her patient's concerns and working with them to create a personalized treatment plan. Outside of work, she is a member of St. Joseph the Worker Catholic Church. She enjoys traveling, reading, tennis, and yoga.
“I chose to enter medicine because it offers the unique opportunity to combine lifelong learning with the ability to make a meaningful difference in people's lives,” she says. “There’s nothing more rewarding than seeing a patient leave feeling better and more confident in their health than when they arrived. The ability to help others live healthier, fuller lives is what motivates my work in this field.”
About Jefferson
Jefferson is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicatedtoprovidingthehighest-quality,compassionateclinicalcare forpatients,makingourcommunitieshealthierandstronger,preparing tomorrow’sprofessionalleadersfor21st-centurycareers,andcreating new knowledge through basic/programmatic, clinical, and applied research.
ThomasJeffersonUniversity,homeofSidneyKimmelMedicalCollege, Jefferson College of Nursing, and the Kanbar College of Design, Engineering & Commerce, today comprises 10 colleges and three schools offering 200-plus undergraduate and graduate programs to more than 8,300 students.
Jefferson Health, nationally ranked as one of the country's top 15 not-for-profit healthcare systems and the largest provider in the PhiladelphiaandLehighValleyareas,servespatientsthroughmillions ofencounterseachyearat32hospitalsandmorethan700outpatient andurgentcarelocationsthroughouttheregion.
Jefferson Health Plans is a not-for-profit managed healthcare organization providing a broad range of health coverage options in PennsylvaniaandNewJerseyformorethan35years.
Lehigh Valley Health Network is now proudly part of Jefferson Health, and together, we’re bringing you more. More clinical trials. More research breakthroughs. More ways to access tomorrow’s treatments—today. Innovating for better outcomes and healthier futures. All for you.
Together for the future of care.
Understanding the Tenets of Addiction
VANCE P. FARRELL, M.S., NEW LEAF SUPPORTS
Tobacco and nicotine, alcohol, drugs (illegal and prescriptions), coffee and other caffeinated beverages, gambling, the internet and social media, sex, food, video games, work, and shopping are all common addictions seen within the United States today. What is it about these things that make people keep coming back for more, even if continued use or engagement could lead to death? While some of these highly addictive substances share some commonalities, others couldn’t be any more different from one another except that they find themselves on this list of common/highly addictive substances. That’s because it is not about what the addictive substance is made of; instead, three tenets need to be considered when discussing addiction and a person's susceptibility to becoming ensnared in this vicious cycle.
The first tenet that can be explored contains numerous categories that can each play a role in determining the likelihood of a person’s susceptibility to addiction. This tenet is the person’s environmental factors, especially during their years of development, and includes concepts like family dynamics, social stressors, and cultural norms. Factors within the family dynamics category focus on the different aspects of a person’s home life. They can include things such as the socioeconomic status of the family, dysfunctional familial relationships, and early exposure to potentially addictive substances. Additionally, the social stressors category contains factors revolving around a person's interactions with others during their formative years of development. It consists of concepts like peer pressure to engage with addictive substances and media representation of the addictive substances. Finally, the cultural norms category focuses on the ideals, views, and practices within the person’s culture when they are growing up and can include changes in societal norms present throughout the person’s developing years as well as the common religious beliefs and practices that might be present and the various views that can be obtained regarding certain addictive substances and their potential uses.
The second tenet to be considered is a person’s genetic predisposition to addictive tendencies. As our understanding of addiction has grown over the years, it has become more evident
that there is a genetic component that can be impactful in a person’s susceptibility to becoming addicted to a substance and/or increasing the likelihood of displaying addictive tendencies. Within the last few years, scientists have been able to identify at least 19 singlenucleotide polymorphisms (SNPs) that are associated with general addiction risk, which could be passed down through DNA. These 19 SNPs have been linked explicitly with areas of the genome known to control the regulation of dopamine signaling within a person's brain. They can have a dramatic impact on the way a person perceives a substance and the associations of that substance with their experience(s).
The third and final tenet to be discussed is the brain's rewards system, which is responsible for taking the factors from the other tenets into consideration as this system is responsible for regulating the release of specific hormones, such as dopamine, that help to determine whether an experience is pleasurable or unpleasurable. When determining what experiences are considered pleasurable or unpleasurable, the brain’s reward system will utilize neural pathways created during previous experiences within a person’s life and draw connections to this current experience. As a person’s brain’s rewards system associates specific experiences as pleasurable, the release of dopamine will become more strongly desired and associated with the specific current experience and/or substance. As this process continues, the brain feels a stronger desire and/or need for the release of dopamine. It will begin to cause desires and compulsions for the person to engage in specific experiences and/or with specific substances.
Just as our understanding of addiction has grown, further research into the components of addiction, as well as the factors that can impact a person's susceptibility to addiction, are necessary to gain a better understanding and potential methods to address these concerns proactively and reduce the impact addiction can have.
health & sciences
Thrive in the Heat: The Hydration and Nutrition Blueprint for a Healthy Summer
DALE R. WILSON, SR., COMMUNITY LIAISON, BRIGHTSTAR CARE OF STROUDSBURG & ALLENTOWN
As temperatures rise and the sun lingers longer in the sky, summer brings with it a renewed sense of energy, activity, and movement. It’s a time when outdoor events fill the calendar, vacations beckon, and routines shift with the season. But as we embrace the spirit of summer, it’s also a time when our bodies require extra attention. Hydration and nutrition become essential elements of well-being, especially for busy professionals, business owners, and employees trying to stay productive and energized in the heat.
Hydration: More Than Just a Summer Suggestion
Water is the foundation of all bodily functions. Hydration plays a critical role in how we feel and function, from regulating temperature to lubricating joints and delivering nutrients to cells. Higher temperatures and increased perspiration mean we lose more water faster during the summer months. Without proper replenishment, we risk fatigue, headaches, dizziness, and a dip in cognitive function.
Yet, many of us still forget to drink enough water throughout the day. Coffee meetings and busy schedules often take precedence; by the time we feel thirsty, we're already mildly dehydrated. For professionals constantly on the move, dehydration can quietly erode productivity and focus.
The general guideline of “eight glasses a day” is a solid start, but summer demands more. A better rule of thumb is to drink half your body weight in ounces and even more if you're active, working outside, or in air-conditioned environments that can still dehydrate the skin and body.
To make hydration a habit, keep a reusable water bottle on hand flavored with lemon, mint, or cucumber for variety. Use apps or reminders to track intake, especially if your schedule is full. And remember, not all hydration comes from beverages. Fruits and vegetables like watermelon, cucumbers, oranges, and strawberries are water-rich allies for staying cool and replenished.
Nutrition for the Season: Light, Fresh, and Functional
Nutrition in summer should be just as intentional as hydration. Heavy meals, processed snacks, and sugary treats bog down your energy and can lead to sluggish digestion and even more water loss as your body works harder to metabolize poor food choices.
Instead, focus on light, nutrient-dense meals that nourish and refresh. Seasonal produce is not only more flavorful but also more hydrating and nutrient-packed. Think salads loaded with leafy greens, tomatoes, berries, avocados, and grilled lean proteins. Smoothies with Greek yogurt, spinach, banana, and a splash of coconut water make for a perfect post-workout or midday snack.
It's also wise to avoid excessive alcohol and caffeine, both of which contribute to dehydration. If you enjoy iced coffee or an occasional cocktail, balance them with plenty of water and hydrating foods.
For business owners and corporate leaders, consider how your workplace supports summer nutrition and hydration. Is fresh water readily available? Are employees encouraged to take breaks for hydration or healthy snacks? Do company events include light, healthconscious catering options? A culture that supports wellness through small but intentional choices contributes to better morale, energy, and engagement.
The Summer Wellness Mindset
Hydration and nutrition go beyond physical needs. Paying attention to what you drink and eat shapes your mental and emotional well-being, too. When we are well-fed and hydrated, our minds are sharper, our moods are more stable, and our stress levels decrease. Summer is a great time to cultivate wellness habits that support whole-body health, from hydration and clean eating to outdoor movement and rest.
Embrace the season with early morning walks, evening bike rides, or mid-day stretching breaks. Take advantage of farmer’s markets and fresh seasonal ingredients. Use this time to reset habits, not abandon them. Summer is not an excuse to “take a break” from health; it’s an invitation to renew your commitment in a lighter, more joyful way.
Conclusion: Your Blueprint for a Healthier Summer
Wellness can often fall by the wayside. Summer reminds us that thriving isn’t just about pushing harder. It's about fueling smarter. We create the foundation for better health, stronger performance, and a more energized life by prioritizing hydration and seasonal nutrition.
Let this be the summer when you thrive in the heat. Hydrate well, eat mindfully, and build habits that carry you through the seasons ahead. Your body, your mind, and your work will thank you.
Understanding and Overcoming Why Homes May Not Sell: Location, Condition, and Pricing
JODY KARAM , MORGANELLI PROPERTIES
Throughout the home listing process, I remain conscientious about building trust with my clients through empowerment, transparency, and communication. Including the seller in the listing strategy is crucial to empowering them. It's pretty simple, and these are the three primary reasons homes do not sell or remain on the market longer than sellers anticipate.
Location still remains one of the top criteria for homebuyers when searching for a new home. While agents may hesitate to discuss safety and schooling due to real estate regulations, these topics often arise in conversations. Environmental factors such as air quality and noise pollution are nearly as significant as traffic congestion when considering location. Since the location of a home is fixed and sellers cannot alter environmental factors, they are essentially limited in this aspect. It is important for the agent to quickly establish an understanding of the value of their property's location with the sellers — or any concerns that impact it.
The condition of a home is another critical factor that sellers can significantly influence. Curb appeal and the basic cleanliness, organization, and appearance of the interior of a home are vital for effective marketing. Attention to what buyers first feel or sense is crucial; aroma, foul odors, and front door appeal make a substantial difference in how a property presents itself. Sellers should be mindful of Return On Investment (ROI) before investing in expensive repairs and cosmetic updates that may not add value to the home. An experienced real estate agent can guide sellers to invest wisely in repairs and updates. Simple tasks like trimming shrubs, mulching, and power-washing gutters and the exterior can make a significant difference to buyers at minimal cost. As a listing agent, I offer to have my team perform many of these tasks to alleviate the stress that sellers experience when listing a home. The agents who provide the manpower or womanpower to prepare the property for showing will typically secure the listing. My listing philosophy is to always deliver more value to the consumer than they pay me for; this approach is invariably successful.
Pricing: The third and probably most important consideration. It is easy for sellers to become caught up in the selling frenzy and the high prices that homes are garnering. It is common to work with sellers who have inflated perceptions of their home's worth. Setting realistic expectations is an integral part of maintaining a pragmatic view of home value. The ideal strategy to develop realistic sale prices is to appear at the listing appointment prepared with valid comparable sales. However, being mindful of estimates from real estate technology companies regarding the subject property is an important part of our work. Think about it, almost every buyer will look up the value of any home they are touring beforehand on Zillow or Redfin. Although the algorithms vary between these two companies, if the listing price does not align closely with the Zestimate or RedFin estimate, it might impact the buyer's motivation to even visit the home. Pricing is the ultimate solution; if the location and/or condition are not ideal, effective pricing will make a difference. Overpricing a home can lead to a frustrating relationship between the seller and the real estate agent. I always advise my sellers that it is nearly impossible to underprice a home; the market will generally determine the sale price.
Ultimately, the seller decides whether to accept an offer. Guiding our sellers in selecting the most suitable offer is a key aspect of our role. The optimal offer is one that has the greatest likelihood of successfully reaching a settlement. An attractive offer is of little value if it fails to reach a settlement, and the property must be re-listed. It is crucial to remind sellers that the highest offer may not always be the best offer!
Author background
Jody Karam currently holds the position of Associate Broker at Morganelli Properties and serves on the Board of Directors for the Greater Lehigh Valley Realtors Association. With a background encompassing 35 years as an educator and high school wrestling coach, Karam has swiftly ascended to the top echelons of Lehigh Valleyrealtors.
WITH KATELYN MACK | CEO, LINC
Winning the Talent War: Insights for the Lehigh Valley NETWORK MAGAZINE'S EXECUTIVE EDGE
I often hear leaders in the Lehigh Valley ask, “Where did all the talent go?” Instead, I'd flip that question and ask, “Whywouldtalentwantto liveandworkhere?” With competition for talent expected to intensify over the next decade, every employer must have a strategy for making their workplace and the Lehigh Valley an appealing destination for the next generation of talent.
Several factors are contributing to a tighter job market. The primary drivers: more Baby Boomers are retiring and fewer young people are entering the workforce. By 2030, the global labor shortage is expected to reach 85 million unfilled jobs (Business Insider, 2025).
In the U.S., industries like finance, professional services, and leisure and hospitality are expected to face the most significant shortage of workers (U.S. Chamber of Commerce, 2024). Healthcare, projected to be the largest and fastest-growing industry over the next decade, is forecast to have a deficit of more than 100,000 workers in the U.S. by 2028 (Mercer).
Meanwhile, several important trends are reshaping the workforce.
• Immigration, typically a critical source of talent for American businesses, has slowed relative to the decade preceding the COVID-19 pandemic.
• Women, though a smaller share of the U.S. labor force, are outpacing men in entering the workforce, particularly in sectors like healthcare and education.
• The U.S. workforce is becoming more diverse overall, though underrepresentation persists in certain fields such as STEM.
At LINC, we have seen firsthand how these national trends impact local hiring across various industries like healthcare, manufacturing, education, and professional services.
So, what can employers do to prepare for the challenges ahead? Here are a few considerations.
1. Showcase quality of life – Having a better quality of life was the most commonly reported “primary trigger” causing a relocation for talent in 2024 in DCI’s 2025 Talent Wars report. Your future employees who are considering moving want to know they can live within their means, rent/purchase a home, and access great healthcare in a safe environment. The Lehigh Valley offers this and more, and employers can showcase this clearly and consistently in recruitment efforts.
2. Consider expanding paid family leave – Making Pennsylvania a more supportive place for workers with caregiving responsibilities, whether for children or aging parents, will be critical to attracting a growing share of the U.S. workforce and retaining talent.
3. Champion immigration – Immigration remains vital to offsetting the decline in U.S.-born prime-age workers. The Lehigh Valley has been noteworthy in its ability to attract and retain workers who move here from across the United States and internationally. Let’s build on this momentum.
4. Ensure inclusive access to upskilling – Many Lehigh Valley employers already partner with colleges and trade schools to train and reskill workers. Expanding these efforts can ensure that all workers can develop competitive skills to remain in the workforce and thrive.
These shifts in the labor market make the battle for talent more competitive than ever. For the Lehigh Valley and surrounding areas to win, we must be a place where people want to live, work, and build their futures.
LINC is a Lehigh Valley-based nonprofit that envisions communities and workplaces where everyone feels welcome, gets rooted, and thrives.LINCpartnerswithemployerstoattractandretaintalentfrom diversebackgroundsfromallovertheworld.Tolearnmore,visitwww. linc-lv.org.
NETWORK MAGAZINE TECH TALK FOR SMBS
With Eric DiFulvio, Co-CEO, MCIT
Your Business GPS: Building an IT Roadmap That ActuallyWorks
Imagine trying to grow your business without a plan. Sounds risky, right? Now, imagine trying to grow your business without a technology plan. It's just as risky—but often overlooked. Someone once said, “We’realltechnologycompaniesnow—wejusthappen toselldifferentthings.” And it stuck with me. Whether you run a construction firm, retail shop, or professional services business, technology is at the heart of operating, serving your customers, and growing. Today, technology is not a luxury or an add-on—it’s the foundation. It’s not just about the tools you use; it’s about making sure your technology supports where you’re going next.
This is where an IT Roadmap comes in. Think of it like a GPS for your business technology—it helps you move forward with clarity, confidence, and control.
For many small business owners, the thought of creating a long-term tech plan is overwhelming. You're busy running the business, not deciphering IT lingo. That's exactly where a Managed Services Provider (MSP) can help.
An MSP is your dedicated technology partner. At MCIT, for example, we work with small and mid-sized businesses to evaluate their current systems, identify gaps, recommend tools, and build a tailored IT roadmap that evolves as the business grows. We don’t just fix tech—we help you plan for the future with it.
Let’s walk through how to build a simple, practical IT roadmap—with or without an MSP—so that your technology supports your long-term success, not just your day-to-day needs.
What Is an IT Roadmap?
An IT roadmap is a strategic plan that outlines how technology will support your business over time. It answers key questions like:
• What technology do we currently have?
• What’s working—and what’s not?
• What do we need to support our goals next year? In three years? In five?
It’s not just a to-do list. It’s a living strategy that connects your IT investments to your business goals.
Why You Need One
If your approach to IT is “we’ll fix it when it breaks,” you’re not alone— but that mindset can cost you time, money, and peace of mind.
Here’s what a solid roadmap helps you avoid:
• Surprise expenses from outdated or broken systems
• Missed opportunities because you're stuck with the wrong tools
• Security vulnerabilities from patchwork solutions
• Frustrated teams because the tech just doesn’t work the way it should
And here’s what it helps you unlock:
• Smart investments, not tech guesswork
• A more productive team
• A business that’s ready to scale
How to Build an IT Roadmap (No Tech Degree Needed)
Here’s a simple 5-step process any business owner can follow— especially when guided by an MSP:
1. Take Inventory of What You Have
Start with a list: computers, software, phones, cloud tools, servers— everything your team uses to get work done.
At the end of the day, your IT should feel like an asset, not an anchor. A well-built roadmap doesn’t just prepare you for the future—it puts you in control of it.
Whether you’re just starting out or scaling fast, the right plan—and the right partner—ensures that your tech grows with you, not against you.
In the next issue of Tech Talk for SMBs:
“Is IT Staffing an Option?” – Explore how hiring the right kind of tech help—full-time or flexible—can support your growth and simplify your day-to-day operations.
Making a Positive from a Tragedy
RAY BRIDGEMAN, PRESIDENT
MANAGING
DO IT FOR DOM, CO-FOUNDER NETWORK MAGAZINE &
PARTNER BRIDGEMAN STRATEGIC CONCEPTS
A quick recap for those we don't know. On June 14th, 2021, we lost Dominic Bridgeman to Cancer. While in the hospital going through treatment, Dom came up with the concept of this foundation. “Dad, I know what I want to do with my life when I beat this thing and get out of the hospital. I want to find a way to help others and their families who are going through this. Encourage people to get early and often check-ups and motivate those going through this journey." So, we took over what he started!
This year will mark the 4th year of our signature event, the Do It For Dom Music Festival, on July 20th at the Steel Pub in Bethlehem. This is a day of raising awareness, raising funds for research and service organizations & of course, celebrating what Dom created. Some of the organizations that have benefited in the past few years are Star Treatments, Pediatric Cancer Foundation of the Lehigh Valley, The V Foundation, Angel 34, Battle Borne, Movember, American Cancer Society & Cancer Support Community Greater Lehigh Valley.
Early detection clearly saves lives. My own personal scare, as shared in a previous article, after a not-so-routine colonoscopy, a polyp removed, and then waiting for the results. To hear your doctor say it's not cancer, but it would have been cancer in the future, and to realize what waiting on having those preventive exams can cost you. If Dom was here today, he would tell you not to put off that exam and tests. Cancer isn't always preventable but is often beatable, especially when caught early.
Raising Awareness
• Did you know the 5-year survival rate for breast cancer is as high as 99% when detected early?
• When detected early, the cure rate for testicular cancer is as high as 95%.
• When caught early, colorectal cancer has a 90%+ survival rate.
• Thyroid cancer has one of the highest cure rates of 98%+.
Advancements in Cancer Treatments
There have been many advancements recently; Car T-cell therapy for solid tumors has been shown to increase survival rates by 40% with those with gastric cancer, and some of those with Glioblastoma have experienced rapid tumor regression.
A new technique, an ultrasound device, is implanted in the skull that temporarily opens the blood-brain barrier, allowing treatments to reach brain tumors more effectively.
AI is now used to help analyze complex genetic data, allowing for more personalized treatment and improving diagnostic accuracy. What is clear is that we can't find a cure without more research, and that costs money. You should find a cause or an organization to help support by donating and volunteering.
Again, Do It For Dom Music Festival, July 20th at the Steel Pub! We have a great lineup of music, Lilly Moss, Cunningham & Associates, Melody Cruz, and Starting Tomorrow, along with a silent auction.
So, please come out and support us on July 20th, and if you can't, please consider donating so that one day soon, no other family has to go through this. As Dom would say goodbye to those he just met or those he knew for years, Love & Appreciate You So Much!
Healing Through Horses: Local Nonprofit Brings Transformative Equine-Assisted Services to the Community
JESSIE SHAPPELL, EXECUTIVE DIRECTOR, EQUI-LIBRIUM
If you were to drive down Jacobsburg Road in Nazareth, Pennsylvania, right at dawn, you’d spot a humble sign reading Equilibrium; behind it, 18 rolling acres of farmland just waking up for the day. Horse care staff would be arriving to prepare the stables with fresh hay, water, and bedding before fetching the horses from their pastures, which line the farm's perimeter. It's a quiet and unassuming routine, but by 8:30 am, the farm is transformed, abuzz with activity that has been described for over 40 years as nothing less than magical.
Equi-librium is a nonprofit organization that has called the Lehigh Valley "home" for over a decade but whose history dates back to a collaboration between Monroe County organizations in the 1980s. The nonprofit's mission is to provide individuals the opportunity to reach their highest potential through the benefits of horse-related activities. However, many close to the organization would point to its unofficial tagline, "healing through horses," to illustrate what exactly happens behind the Equi-librium gates. As the Lehigh Valley’s premier provider of equine-assisted services, colloquially known as therapeutic riding, Equi-librium harnesses the healing power of horses to help individuals of all ages with physical, developmental, and behavioral challenges and disabilities.
Equine-assisted services are not limited only to therapeutic riding. According to the Professional Association of Therapeutic Horsemanship (PATH) International, equine-assisted services can refer to a variety of services in which professionals incorporate horses to benefit people. There are many cognitive, physical, social, and emotional benefits of working with horses through riding, therapeutic carriage driving, and unmounted programs, especially for people with disabilities. Simply experiencing the horse's motion can be therapeutic, building flexibility, muscle strength, and balance. Additional benefits can include increased confidence, problemsolving skills, independence, decreased anxiety, cortisol levels, and feelings of loneliness.
Programs at Equi-librium, a PATH Int'l. Premier Accredited Center is as diverse as the individuals who participate in it, but every program is based on the connection between humans and horses. Equilibrium serves approximately 250 unique individuals annually through its weekly programs; over 70% of these individuals present with two or more diagnoses, the most common including Autism, ADHD, intellectual disabilities, Down Syndrome, and mental health diagnoses such as anxiety, depression, and PTSD.
In addition to weekly participants, Equi-librium offers educational opportunities to over 1,000 public school students annually as a PA EITC-approved program. Other specialized programs include collaborations with other local nonprofits to provide services to individuals who have experienced trauma, such as domestic violence. One growing program is Silver Saddles, which is specifically geared toward adults over 55 years of age with physical, cognitive, and social-emotional goals. The Silver Saddles program may include riding but employs unmounted activities such as grooming and caring for the horses.
While participants are reaching milestones and experiencing life-changing outcomes on the farm, other organization members are hitching up the truck and trailer to bring the benefits of equineassisted services on the road, along with the organization’s traveling miniature horses. Standing only 32-38 inches tall, these horses are specially trained to visit schools, nursing homes, and events, bridging transportation barriers for potential program participants.
While Equi-librium’s miniature therapy horses are perhaps the most visible in the community, the horses on the farm range in age, size, breed, and training to meet the diverse needs of those who attend programs. Horses are carefully selected and trained for equineassisted programs; current Equi-librium horses include a retired police horse, two former renaissance faire performers, and a handful of horses who have retired from competition circuits. To keep the horses physically and mentally conditioned, Equi-librium employs an equine care team to maintain their health and wellness.
Volunteers also assist in the horses’ daily care and play a crucial role in programs. While lessons are led by PATH Int'l. Certified Therapeutic Riding Instructors and volunteers are vital to lesson operations. They lead and prepare the horses for lessons and remain with the riders to provide physical or social-emotional assistance. Nearly 300 volunteers make a difference at Equi-librium annually, with over 80 unique volunteer needs every week. Volunteers also contribute to facilities maintenance, community outreach, and special events.
Special events, including the organization’s largest annual fundraiser, Lehigh Valley Polo, are imperative to the programs and operations of Equi-librium. Maintaining the pastures, barns, and program spaces is not without cost, especially when combined with horse care, specialized adaptive equipment, and staff training and certifications. Corporate sponsorships, along with tailgate spot and ticket purchases for Lehigh Valley Polo, allow Equi-librium to offer these one-of-a-kind services to the Lehigh Valley community while keeping costs manageable for program participants and their families. This event, held on September 14 this year at Braden Airpark, brings in over 700 attendees for food, shopping, and divot stomping. Additional funding to Equi-librium comes through private grants and charitable donations.
If you are interested in visiting the farm or becoming involved in the mission of Equi-librium, please visit www.equi-librium.org or contact Jessie Shappell, Executive Director, at jessie@equi-librium.org.
E-bikes Bridge
All Gaps
CHRIS BRIGGS, COMMUNITY MECHANIC AND ADVISOR, FEAT PA
The eBike world is booming—but not always for the right reasons. First, what is this “eBike world,” and how does it work? Well, it’s one of those “beauty is in the eye of the beholder” situations. For some, eBikes are…
• A low-cost transit solution
• A way for older folks to feel youthful again
• A reason for young people to get outside with friends
• A way to bring generations together
• A passion for devoted riders
Across the Lehigh Valley, more people are turning to eBikes, scooters, and similar vehicles as affordable transportation options. They’re here because, like everywhere else, the question of “How are we gonna get there?” is a big one—and always has been.
But then comes the big trap: Price.
We convince ourselves that cheaper is smarter. The lowest price feels like a win—until it isn't. Many folks buy the cheapest and end up with something that breaks before the first season ends.
I've been there. I’ve repaired hundreds of eBikes. The truth is, the “affordable” ones are often the most expensive—just not at the register. They use the cheapest parts money can buy, sourced in a race to the bottom where every cent saved means a compromise in quality.
And when someone relies on their eBike to get to work, school, or a medical appointment, a breakdown isn’t just inconvenient—it’s devastating.
Why “Cheap” Often Costs More
Budget eBikes are usually built with parts made for traditional bikes— not the higher torque and speed of electric ones. Brakes wear down fast. Tires go bald quicker. Wires shake loose. Batteries die without warning. One bump in the road and… Argh.
What happens? More repairs. More downtime. More money. Sometimes, the entire bike becomes a loss.
At FEAT PA (Fostering Equitable Access to Transit), we see this story every week. Someone buys an eBike with high hopes, and weeks later, they’re asking us for help. Sadly, not every eBike can be fixed— and not every company even provides parts.
What Makes a Smart eBike Buy?
Here’s what I tell folks looking to buy a budget-friendly but reliable eBike:
• Set your budget above the lowest tier. Dirt cheap is a trap.
• Check part availability. Does the brand support older models? Are replacement parts even a thing?
• Test their support. Do they have a phone number? Do they respond to emails?
• Substance over style. Spend the extra $500 for a brand that backs up their product.
• Fixability matters. If you can’t change a tire or throttle without a specialist, that’s a red flag.
• Do your homework. YouTube and reviews are your best friends.
• Ask: “What kind of riding do I want to do?” Honor your needs, not just the price.
An eBike is a machine—and every machine needs support.
FEAT PA’s Mission: Mobility That Matters
I’m proud to be part of FEAT PA. We’re more than a donation program—we’re a hands-on community solution.
Here’s what we do:
• Access: We provide donated or low-cost eBikes to those without reliable transit.
• Repair: We run on-site maintenance and diagnostics through trained mechanics.
• Education: We teach every rider safety, battery care, and basic upkeep.
• Empowerment: We help people take control of their mobility— and their future.
We’ve helped job-seekers get to interviews, parents take kids to school, and older adults stay active and independent. A reliable eBike can change a life. That’s what keeps us turning the wrenches. Every bike we donate is built with care—and when things go wrong, we don’t just shrug. We show up.
Final Thoughts: Buy Smart, Ride Far
Cars are out of reach for many in our region—but transportation shouldn't be.
If you're considering an eBike, think long-term. Focus on serviceability, safety, and how easily the bike can be maintained. And if you already have one giving you trouble—don't give up just yet.
Reach out to FEAT PA. Stop by our shop. Or check out our growing library of online repair tips.
Everyone deserves a ride they can count on. We’re here to make sure they get one.
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The Rise of Boutique Wineries: Why Small-Batch Wines Are the Future
KIM MCCULLOUGH, CO-FOUNDER OF CELLAR BEAST WINEHOUSE
As a co-founder of Cellar Beast Winehouse, I’ve seen firsthand how the wine world is shifting. A new generation of wine lovers isn’t just reaching for labels with prestige or legacy—they’re seeking connection, authenticity, and something crafted with care. This movement is fueling the rise of boutique wineries, and I couldn’t be more thrilled to be part of it.
So, what exactly is a boutique winery? At its core, it’s a winery that prioritizes quality over quantity. We’re talking about small production runs, hands-on techniques, and a relentless focus on character and craftsmanship. These aren’t wines mass-produced for the supermarket shelf. They’re wines with a soul.
Why Consumers Are Leaning Small
There's a growing appreciation for wine's origin, process, and personality. People want to know the story behind the bottle. Who grew the grapes? How was it made? What inspired the blend? At Cellar Beast, these are questions we're always eager to answer.
This shift parallels the larger trends in food and drink—think farmto-table dining or craft brewing. Consumers want transparency, sustainability, and an intimate experience. A boutique winery can offer all of that and more.
We produce wines in small batches because it allows us to be precise and intentional. We hand-sort grapes, ferment with minimal intervention, and barrel-age in small lots to let the varietals speak for themselves. That level of care is what today's wine drinkers are hungry for.
The Cellar Beast Approach
When we started Cellar Beast Winehouse, we did so with the conviction that wine should be expressive, unique, and accessible. We didn’t want to copy what’s already out there—we wanted to contribute something new to the conversation. We’re inspired by traditional French winemaking, but we work with premium fruit from the West Coast to craft bold, elegant wines that feel fresh and distinctive. Take, for example, our limited-run Syrah or our Left-Bank Bordeaux blend—each vintage is a snapshot of the year’s character and our creative intent. We don’t rush the process. We let the wine evolve, and we make decisions based on taste and timing, not quotas.
And our Private Reserve Program is an extension of that ethos. It’s designed for those who want to go deeper—members receive access to micro-lot releases, early tastings, and a window into our barrel room experiments. It’s about community, not exclusivity.
A Personal Relationship with the Bottle
One of the most rewarding aspects of being part of a boutique winery is the opportunity to build meaningful relationships with our guests and members. We host intimate tastings, barrel previews, and pairing dinners that aren’t just about sipping wine—they’re about storytelling and shared experience.
Our guests often tell us how different it feels to drink a wine when they've met the people who made it. And that's the secret of boutique wineries—we're not just selling a product but inviting people into our process.
We believe that the best wines come from close collaboration between nature and people, and that's what our members experience firsthand. They're part of our journey from harvest to crush, from barrel to bottle.
The Future Is Boutique
As more consumers look for meaning behind what they consume, boutique wineries are well-positioned to lead the charge. We're nimble, passionate, and free to innovate. We’re not bound by tradition, yet we respect it. We blend old-world methods with a new-world mindset.
Wine should never feel impersonal. It should feel alive, rooted in a place and a philosophy. That’s what we strive for at Cellar Beast. And if the demand we’ve seen for our small-lot wines and Private Reserve offerings is any indication, the future belongs to those who dare to make wine with intention.
So, next time you're choosing a bottle, consider the hands that crafted it. Consider the vineyard, the vintage, the vision. And know that when you support a boutique winery, you're supporting a story worth telling—and tasting.
Explore the heart of small-batch winemaking. Discover our Private Reserve Program and join us in shaping the future of wine, one meaningful bottle at a time.
Italy’s Must-See Area
JENNIFER DONCSECZ, CTIE, PRESIDENT, VIP VACATIONS INC
CERTIFIED TRAVEL INDUSTRY
EXECUTIVE
Are you considering a vacation in Italy? Travelers often request that they visit Rome, Venice, Florence, or the Amalfi Coast; however, 90 minutes north of Milan lies the Lombardy region, which should also be on your list to visit.
Italy's Lombardy region is home to two of the most enchanting lakes in the world: Lake Como and Lake Maggiore. Both lakes offer a captivating blend of natural beauty, historical grandeur, and quintessential Italian charm, making them ideal destinations for a truly unforgettable vacation.
Lake Como: A Playground of Grandeur and Romance
Often hailed as the most beautiful of Italy's lakes, Lake Como is a dramatic Y-shaped expanse of water fringed by verdant mountains and dotted with picturesque towns. Its enduring allure lies in its unique combination of stunning landscapes and opulent villas, many of which have graced the silver screen.
The most iconic town on Lake Como is Bellagio, often called the "Pearl of the Lake." This quaint village can be crowded in the summer, so visiting Bellagio requires that you arrive in this town early in the morning or around dinner time. This iconic village is perched on the promontory area where the
lake's three branches meet. Bellagio is a labyrinth of cobbled streets, charming boutiques, and delightful cafes. Comfortable shoes are a must as you stroll through its narrow cobblestone alleys. Be ready to climb several steps as you weave through the alleyways. Once at the top of the town, you will see that
the hike up the steps reveals breathtaking vistas at every turn. Don't miss visiting the beautiful gardens of Villa Melzi and Villa Serbelloni, which offer a glimpse into the lavish lifestyles of past inhabitants.
Across the lake from Bellagio lies Varenna, a vibrant fishing village known for its colorful houses clinging to the hillside. Its romantic lakeside promenade is called the "Walk of Lovers." It is perfect for a stroll that leads to the medieval Castello di Vezio.
On the western shore of Lake Como is the village of Tremezzo, which boasts the magnificent Villa Carlotta. This villa is a neoclassical masterpiece renowned for its botanical gardens and impressive art collection. Entry to every historical villa requires pre-booked tickets that start at $10 Euros per person.
From Tremesso, a short ferry ride will take you to Menaggio. Menaggio is a lively town with a charming piazza and a good base for exploring the surrounding area.
Activities on Lake Como are as varied as its scenery. Ferry hopping is a must, allowing you to appreciate the lake's grandeur from the water and easily explore different towns. There are several options for a ferry, including high-speed, car transport, and the traditional ferry, which stops at every town throughout the day. Beyond visiting the villas and gardens, there are lovely shops, incredible dining options, charter boat rentals, and historic museums. For those seeking adventure, hiking trails abound in the surrounding mountains provide unparalleled views of the lake and its majestic surroundings.
Lake Maggiore: Serenity, Islands, and Botanical Wonders
Just a short distance west of Lake Como lies Lake Maggiore. This lake is a longer and narrower lake than Lake Como, and
it stretches into Switzerland. While less overtly glamorous than Como, Maggiore offers a more tranquil and understated elegance and is famous for its picturesque islands and stunning botanical gardens.
The undisputed highlights of Lake Maggiore are the Borromean Islands. These picturesque islands can easily be accessed via ferry from the village of Stresa. The Borromean Islands comprise three small islands. The first island is Isola Bella, which is dominated by the opulent Baroque palace of the Borromeo family and complete with a terraced garden that descends in a series of ten ornate steps, adorned with statues, fountains, and white peacocks. It's a truly spectacular sight, and advanced tickets are a must in the summer months.
The next island is Isola Madre, the largest of the three. This island is a botanical paradise and home to a magnificent English-style garden boasting rare plants, vibrant flowers, and free-roaming peacocks and pheasants. The 16th-century palace on the island offers a glimpse into the Borromeo family's private life.
Finally, the last island is Isola dei Pescatori (Fishermen's Island), a charming and authentic village with narrow alleys, traditional restaurants serving fresh fish, and a relaxed atmosphere.
Beyond the islands, the town of Stresa is Lake Maggiore's most popular resort town. It features grand hotels, a lovely lakeside promenade, and access roads leading up to the Alps.
Whether you choose the star-studded allure of Lake Como or the serene beauty of Lake Maggiore, both offer an unforgettable Italian experience. These glamorous lakes possess a unique charm that promises a journey filled with breathtaking landscapes, rich history, and the timeless magic of the Italian Lakes. If you are interested in visiting this region, contact the experts at VIP Vacations, who offer first-hand knowledge of Europe and everything Italy.
