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How to Navigate the Top 3 Challenges of Energy & Infrastructure Development Projects in PA
RONALD J. REYBITZ, AUTHOR, FITZPATRICK LENTZ & BUBBA
Both infrastructure and energy are buzzworthy topics in the Commonwealth. Last year, Governor Josh Shapiro launched a $400M PA SITES (Pennsylvania Strategic Investments to Enhance Sites) Grant Program, inviting infrastructure, utility, and other improvements to the Commonwealth. More recently, the governor’s “Lightning Plan” seeks to attract private-sector investments with tax incentives and permitting improvements. If you are a developer or investor looking to be part of these efforts, here are some obstacles your energy or infrastructure project may face and how to navigate them successfully.
Challenge #1: Zoning & Land Use
Pennsylvania has over 2,500 municipalities, and in the Valley, we have 62. This means each of these governing bodies has its own zoning and land development ordinances, as well as a unique appetite for land use. Gaining approval for your project will require the ability to:
• Evaluate the current state of land use regulations as it relates to a particular project
• Review and negotiate documents associated with project approvals
Coordination with, and understanding the concerns of, the local municipal officials is a vital aspect of obtaining approval.
Additionally, you may face opposition at public zoning hearings. Often, objections allege public safety or environmental concerns, so you need to be prepared to address concerns. Should your zoning permit require a hearing, you may benefit from representation by a zoning attorney.
Together with a team of legal, environmental and engineering professionals, you can achieve zoning and related municipal approvals.
Challenge #2: Permitting & Interconnections
In addition to local zoning permits, energy and infrastructure projects require approval from state and possibly federal authorities before construction can begin.
Under Governor Shapiro's "Lightning Plan," the proposed Pennsylvania Reliable Energy Siting and Electric Transition (RESET) Board should expedite energy projects at the state level. However, obtaining state permits (such as NPDES permits and highway occupancy permits) still requires approval from state agencies.
If your project involves large-scale generation or the transmission (as opposed to distribution) of electricity or gas, the Federal Energy Regulatory Commission (FERC), an independent federal agency, may have jurisdiction over some aspects of the project.
Another hurdle to jump over for certain projects is the interconnection process and, ultimately, an interconnection agreement. An interconnection agreement is a contract between the generation owner and the local utility for projects that connect to either the electric transmission or distribution system, and it addresses operational terms and cost responsibilities. The interconnection process involves an analysis of the project on the existing electric system. Large projects impacting the transmission system require approval from the regional grid operator (in Pennsylvania, PJM Interconnection) and involve feasibility, system impact, and facility design studies, often taking several years for approval.
Challenge #3: Financing & Tax Opportunities
Does your project qualify for a grant or tax incentives?
The PA SITES funding is offering planning grants for feasibility studies, up to $250,000 per project, and construction grants and loans to serve as gap financing and help reduce development risk associated with project timelines and unknown costs. Applications will be evaluated based on need, marketability, community need, job creation and more and must be submitted through the PA Grants website.
As part of the “Lightning Plan,” your project may qualify for an EDGE Tax Credit, which includes a myriad of incentives and credits for reliable energy, clean hydrogen and more.
If you're seeking financing for your project, be prepared to perform due diligence, review complex financing arrangements and legal documents, and ensure compliance with relevant regulations. Partnering with an experienced attorney may allow you to mitigate potential legal issues and facilitate a more successful funding process.
Support For Your Energy & Infrastructure Development Projects
When Teddy Roosevelt said, "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty," he certainly never embarked on an energy or infrastructure project approval in Pennsylvania!
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For the Good of All: Are you Optimizing your Charitable Bequests in your Estate Plan?
JUDITH HARRIS, NORRIS MCLAUGHLIN | P.A. ATTORNEYS AT LAW
Leaving bequests at your death to charitable causes that are important to you is an option not limited to the ultra-wealthy. Many people, regardless of their level of wealth, prefer to direct assets to charitable causes meaningful to them through their wills, certain kinds of trusts, or qualified retirement plans or IRAs at their deaths rather than during their lives. Making charitable gifts at your death has the obvious benefit of allowing you full use and enjoyment of your assets during your life. Current federal and state laws offer various options to accomplish this, with favorable tax benefits.
A savvy estate planning and tax attorney will help you evaluate the best options for you, given your personal objectives and tax consequences, and carefully consider the scope and kinds of assets you own. Each planning situation is unique and deserves special consideration.
Strategies other than current cash gifts to desired charities allow you to make current or deferred gifts during your life. Examples include gifts of appreciated stock, charitable gift annuities, donoradvised funds, certain trusts such as charitable remainder trusts and charitable annuity trusts, and the creation and funding of a private
foundation. Though not the focus of this article, these are important options deserving consideration.
As with any bequest or other gift to a charitable organization, your attorney should confirm that the organization is, in fact, recognized as tax-exempt by the Internal Revenue Service (IRS) and by the Pennsylvania Bureau of Corporations and Charitable Organizations.
The most obvious vehicle by which to fulfill your charitable wishes at death is through your will, in the form of a bequest of a specific dollar value or a percentage of your residuary estate (that is, your estate after all applicable taxes and expenses are paid). Either kind of bequest will generate a charitable Pennsylvania Inheritance Tax deduction and Federal Estate Tax deduction in the amount of the date of death fair market value of the bequest. Including charitable bequests in your will would appear to be the simplest and most effective option. Butisit?
The following are recommendations that deserve your careful consideration before you include a charitable bequest in your estate plan.
1) Consider using your Qualified Retirement Plan or IRA to fulfill your charitable wishes at your death.
Too often, using your qualified retirement plan (for example, 401(k), 403(b), or other employer-sponsored plan) or your IRA is overlooked as an efficient and tax-savvy manner of giving to charity at your death. Naming the charity as a beneficiary of a portion of your retirement plan will, in addition to providing your estate with a deduction for PA Inheritance Tax and Federal Estate Tax purposes, maximize the amount passing to that charity because charitable organizations that are recognized as Tax Exempt by IRS and the PA Bureau of Charitable Organizations—unlike any individuals you name as beneficiaries of such retirement plans--will pay no Federal or PA income tax on such inherited plans.
In addition, bequests to charities through beneficiary designations of your retirement plan are highly efficient. They can be completed relatively quickly after your death, without the involvement of your estate and the probate process. Your charitable bequest will not necessitate review by the Charitable Trusts and Organizations Office (CTTO) of the Pennsylvania Attorney General.
2) Remember to include any restrictions on using your bequest by the charity.
Discuss with your attorney any specific wishes you have as to how your bequest will be used. If the bequest does not include such restrictions, the organization may use the gift as it desires for its general purposes.
3) Understand the legal process and timeline that will be required for any charitable bequests made through your will or a trust after your death.
Many, if not most, charitable bequests made through your will or trust will require your estate and trust attorney to notify the CTTO of the Attorney General of such bequests. Bequests of a specific dollar amount will require less documentation and legal work to be provided to the CTTO than will a gift of a percentage of your residuary estate. The latter will require the submission of detailed financial information for review by the Attorney General before allowing distribution of the bequests to any beneficiaries.
Judith A. Harris, LL.M (Taxation) is an attorney and equity member of Norris McLaughlin, P.A in its Allentown office. She co-chairs the Firm's Estate, Trust, and Tax Law practice group and focuses her work on wills, trusts and taxation, estate and trust administration, business matters, and tax-exempt entities.
Embrace Change While Honoring Your History
As I begin my presidential term with the Bar Association of Lehigh County, I am honored to continue the legacy of legal advocacy our organization has upheld for many years. Our Bar Association has long been a beacon of excellence within the community. As I reflect on the challenges ahead, I am reminded of the importance of balancing tradition with innovation. Not uniquely, our Bar Association faces the task of adapting to meet the evolving needs of a changing membership while honoring our rich history.
I have seen firsthand how embracing change and inclusion can strengthen and enrich the legal talent here in the greater Lehigh Valley. At Gross McGinley, for example, we have made significant strides in promoting progress through our leadership and activities, including substantial changes to our parental and family leave policies to best support both new moms and new dads within the firm. As we move forward, it's crucial that we here in the Lehigh Valley foster an environment that appeals to lawyers entering the profession.
To achieve this, we must be strategic in our approach. This includes embracing technology, invigorating mentorship programs that pair seasoned attorneys with newer members, and offering relevant programming that addresses cutting-edge legal topics. By respecting our past while embracing change, we can ensure that our Bar Association remains vibrant and relevant for generations to come.
As I look to the future, I am committed to creating opportunities for diverse voices to be heard and valued. Effective leadership involves listening to the perspectives of all members, from seasoned professionals to those just starting their careers. As the year unfolds, I am excited to see the impact our collective efforts will have on shaping the future of the Bar Association.
Ultimately, my goal is to create an environment where every member feels valued and supported. By working together, we can ensure that our Bar Association remains a pillar of excellence, fostering growth and innovation for all.
SARAH HART CHARETTE, GROSS MCGINLEY, LLP
Mom Was Right: Choose Your Words Wisely
STEPHANIE A. KOCHER, DICKIE MCCAMEY & CHILCOTE
First, the disclaimer: I am no grammarian. However, I am a lawyer who spends a significant portion of my day in Microsoft Word. So, grammar is an essential part of my livelihood.
I presume no need to lecture on the difference between “your” and “you’re.” If you are reading this article, odds are you understand basic grammar. However, grammar extends well beyond these basic principles. While we might not remember the nuances of verb tenses and punctuation learned in high school, those principles (and their application) could have a lasting effect on your life—or someone else’s.
In January of this year, the United States Supreme Court heard an oral argument in Hewitt v. United States of America, 23-1002. The petitioner in this case is Tony Hewitt, a criminal defendant convicted of conspiracy and bank robbery, among other crimes. Mr. Hewitt was convicted of his crimes and sentenced before enacting the 2018 legislation, the First Step Act. However, his sentence was vacated, and a Judge ordered him to be resentenced. When it came to his resentencing, Mr. Hewitt argued that the First Step Act should apply in his case, giving him the benefit of a reduction in sentencing.
The question before the Court was whether the sentencing reduction provisions of the First Step Act applied to those who had a sentence imposed but later vacated and were later resentenced after the Act was enacted. The First Step Act was a bipartisan attempt to promote rehabilitation for federal prisoners and lower rates of recidivism. Pursuant to the statute, the Act applies to
offenses if “a sentence for the offense has not been imposed as of such date of enactment.”
Counsel for Mr. Hewitt argued that based on the statute's language, those whose sentences were vacated and resentenced after enactment could reap the benefits of the Act. Mr. Hewitt argued that in drafting the statute, the legislature used the present perfect tense, “has not been," with the preposition "as of," which "connotes an ongoing condition." He argued that if Congress wanted those who had sentences imposed and later vacated to not reap the benefits, they would have used the past tense and a different preposition.
The opposition is that the statute's real meaning hinges on using the indefinite article "a ."In this case, the argument is that “a sentence” means a sentence that is imposed and ongoing, as well as a sentence imposed and later vacated. Under this interpretation, if an individual had a sentence imposed, they were not eligible to reap the benefits of the First Step Act, even if that sentence was vacated.
Many of us may not know the difference between past perfect, present perfect, or future perfect verb tenses or what an “indefinite article” is. Undoubtedly, Congress didn’t think about these principles at the time they enacted the First Step Act. But Congress’s word choice and grammar usage have led to hundreds of hours of research and writing time, many thousands of dollars in attorney’s fees, and (undoubtedly) ongoing stress for those criminal defendants whose future and freedom hinge on the outcome of this argument.
Taking the time to understand verb tenses, punctuation, and principles of grammar could save you, your company, or your client thousands of dollars and hundreds of hours of time and stress. It could mean the difference between five years in prison or fifteen years.
It’s not just verb tenses that can have this effect. One comma can completely change the meaning of a sentence. Compare: “Let’s eat friends,” with “Let’s eat, friends.”
Word choice can be just as important as verb tense or punctuation. For many, the words "will" and "shall" mean the same. However, in the legal community, there is debate over the subtle differences between "shall" and "will" and when each is appropriate. It is understood to many that "shall" implies an obligation, whereas “will” expresses a condition.
While grammatical errors will occur from time to time, we can and should limit the number and scope of those errors. One way to limit those errors is to brush up on verb tenses and punctuation. And, when you are dealing with matters of consequence, always remember to chooseyourwordswisely
MAHA, RFK, and What It Could Mean for Your Health
YULIYA SEMENOVYCH, ELIXIR HEALTH AND WELLNESS
MAHA (Make America Healthy Again) is at the top of everyone’s minds - and if it isn’t, it probably should be.
Robert F. Kennedy Jr. was recently confirmed as the U.S. Secretary of Health and Human Services (HHS). He has placed a huge emphasis on fighting the nation’s growing health crisis, specifically chronic diseases and environmental toxins.
The Link Between Environmental Toxins and Chronic Disease
Kennedy has always been vocal about the effects of environmental toxins on public health. In his inaugural address at HHS, he emphasized his commitment to "combat the chronic disease epidemic in America."
He has consistently linked the surge in chronic illnesses to environmental pollutants. In a speech at the Nixon Library, Kennedy said, "We know what’s causing it. It has to be an environmental toxin. Genes don’t cause epidemics."
Kennedy's concerns include "pesticides, antidepressants, and electromagnetic waves," which he plans to investigate for possible links to chronic illnesses. He has voiced his intention to identify and mitigate their potential contributions to diseases such as diabetes and obesity.
The Make America Healthy Again (MAHA) Movement
The MAHA movement, spearheaded by Kennedy, is an initiative targeting the root causes of America's health challenges. During his confirmation hearing, he described the movement's significance as "one of the most powerful and transcendent movements" he has encountered.
A cornerstone of MAHA is promoting transparency within the food and pharmaceutical industries. Kennedy advocates for clear labeling and eliminating harmful substances from consumer products.
He has criticized ultra-processed foods, particularly in school programs, and has called for educational reforms to prioritize healthier options. Kennedy has also expressed concerns about the widespread use of certain pharmaceuticals, such as selective serotonin reuptake inhibitors (SSRIs). He has questioned their safety and potential over prescription. In his view, addressing the root causes of mental health issues is preferable to reliance on medications, and he has initiated efforts to reevaluate current medical practices.
Why I Support the MAHA Movement
Firstly, let me clarify something for those who do not know me: I support issues, not candidates, and this is not my endorsement of any party or person. Now, onto the fun part…
Kennedy's approach is controversial because of this stance on other topics like vaccination and oversimplifying health, but there is enormous value in bringing all of this to the forefront.
Environmental factors have been scientifically proven to shift epigenetics and be the root causes of symptoms that, when mistreated, turn to diseases. Because of this, one of the foundational offerings at Elixir Health and Wellness is a Health Optimization program that tests things like heavy metal toxicity, vitamin deficiencies, gut imbalance, and absorption issues. We also go through an in-depth health habit questionnaire. We test all this and start making changes to your environment before making recommendations.
An environmental "toxin" most people don't think about is their sleep environment. Sleep is the most important thing you can improve for weight loss, immunity, and overall health. Sleeping pills act as a numbing agent for the brain and, for the majority of people, negatively affect sleep quality and recovery.
GLP-1 is another hot topic that is tied to MAHA's pharmaceutical transparency piece. Many practitioners who prescribe and administer these do not discuss the side effects with their clients in-depth, do not help clients make the necessary habit changes to make their weight loss sustainable, nor make a holistic plan for how to wean off the medication.
On the note of transparency, did you know that the same food brands on our supermarket shelves have completely different ingredients overseas? The same cereal you feed your child with Red-40, Blue-1, and Yellow 5 used to create colors kids are drawn to in food, have beets, blueberries, and sweet potatoes for those same colors in other countries. The additives, colors, and preservatives in most packaged food destroy our gut bacteria and immunity.
Because of how the medical system is designed, doctors have very little time to interact with patients, and the priority is relieving symptoms instead of getting to the root cause of the problem. The MAHA Movement gives me hope that more people will be able to understand how to prevent or even reverse certain conditions by having toxins removed from their food sources.
Even with having access to tech and supplements that give me unlimited energy, I would prefer to live in a country where I don’t have to read every label. As these initiatives unfold, their impact will be closely monitored, potentially setting new precedents in the pursuit of a healthier America.
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Jennifer Stephens, DO, Tightens the Lens on Quality for Jefferson and LVHN
Working toward better health, better care, and better cost for you
LORI MCFERRAN, LEHIGH VALLEY HEALTH NETWORK
What does quality really mean in health care? From the perspective of Lehigh Valley Health Network (LVHN), now proudly part of Jefferson Health, quality means providing the care you need to achieve and maintain optimal health, and when you are sick or injured, providing the best possible health care experience. You receive health care value by being kept healthy and helping to avoid chronic diseases that are costly to treat. This overarching goal is at the heart of what Jennifer Stephens, DO, does every day.
Taking on two challenges
A longtime primary care practitioner and Chief Medical Officer with Lehigh Valley Physician Group, Dr. Stephens recently stepped into the role of Chief Medical Officer, Ambulatory Quality and Population Health, with Jefferson Health. Her title describes her two categories of responsibility.
"Ambulatory quality involves care in outpatient settings. This is an opportunity to help individual people become healthier," Dr. Stephens says, noting that across the United States, 73 percent of people are obese or overweight, and over half are diabetic or pre-diabetic. "We reach out to those not seeking care and find ways to bring them in."
This is part of the process of improving health. The more a person participates in preventive care – seeing a clinician when needed, getting routine health screenings, and taking care of themselves – the better their chance of staying healthy.
“Population health is where we look through a 50,000-foot lens and ask, ‘How do we take better care of our community?’” she says. “Ambulatory quality care and population health dovetail together, sort of like peanut butter and jelly. One affects the other.”
A natural administrator
Dr. Stephens spent her youngest years in Pennsylvania and “grew up around medicine.” Her mother and grandmother were nurses, her sister is a pharmacist and many family friends were physicians. “I was a candy striper and then an EMT in college,” she says. “We would drop off the patient at the emergency department, but I always wanted to know what came after. I wanted to know how they were helped.”
Throughout her education and career, Dr. Stephens held administrative roles in addition to clinical practice. Greatly influenced by Donald
Berwick, MD, a professor at Harvard School of Public Health who founded the Institute for Healthcare Improvement (IHI), she took a turn toward healthcare quality.
"He taught me that we can learn how to continuously improve and direct a career toward improving patient health care," Dr. Stephens says.
Consequently, she dove deeper. Dr. Stephens earned an IHI Open School Quality Improvement Certificate (2012), Certificates of Achievement in the Physician Leadership Program through the VHA Mid-Atlantic/Jefferson School of Population Health (2014) and the Jefferson School of Population Health Academy Certificate Program (2015), and a Master of Business Administration from DeSales University (2021). These credentials further extended her long list of medical certifications, administrative appointments, awards and honors, board memberships, teaching experiences, and journal publications.
One recent award was the Lehigh Valley Women of Influence from Lehigh Valley Business, which she received in 2024, along with two other LVHN colleagues.
LVHN and Jefferson together
Now that LVHN and Jefferson are one organization, Dr. Stephens has found a productive and satisfying niche. There was always a shared purpose between the organizations, and increased quality and value continue to be fundamental. To ensure universal understanding, clinicians, staff and administrators have participated in retreats, where each part of the organization learns from the other.
“The back and forth is what’s so exciting,” Dr. Stephens says. “They ask how we do this, and we ask how they do that. It’s like bringing two puzzle pieces together.”
Dr. Stephens points out that, underlying their compatible vision for quality, value, and population health, Jefferson and LVHN have a singular focus: to keep everyone healthy and thriving.
“Our combination with Jefferson gives us opportunities we never would have had,” she says. “We can now leverage additional resources, skills, and health care professionals to help people in our communities live better lives.”
Many assume prenatal massage is a luxury, but it’s actually one of the most effective ways to support a healthy pregnancy. It improves maternal comfort and safety while fostering the baby's development and growth. Research shows that babies born to mothers with lower stress levels tend to have better overall development, and prenatal massage plays a key role in reducing stress, improving circulation, and minimizing the risk of pregnancy complications and injuries. By enhancing both the physical and emotional well-being, prenatal massage helps mothers feel their best while creating the ideal environment for their babies.
As a massage therapist practicing since 2008, I have worked with many pregnant clients and have seen firsthand how much relief and comfort regular massage can provide.
Pregnancy is a beautiful journey, but it also brings many physical and emotional changes. Many pregnant women experience symptoms such as insomnia, anxiety, stress, mood swings, aches, pains, and joint laxity, which can make them more vulnerable to injury. Other common concerns include belly sprains, swelling, low energy, fatigue, headaches, and brain fog. All of these challenges can make it difficult to feel comfortable and at ease in your body.
Fortunately, massage therapy can help alleviate these symptoms by improving circulation, reducing stress hormones, and promoting relaxation. Prenatal massage can be an essential part of your care plan, especially as your body releases the hormone relaxin, which helps loosen ligaments and joints to accommodate extra weight and shifting alignment.
One of the key benefits of prenatal massage is helping the body adjust to postural changes. As pregnancy progresses, the extra weight pulls the lower back forward, causing an anterior pelvic tilt that places stress on the hips, knees, and ankles. The added strain can contribute to lower back pain, sciatic discomfort, and overall tension in the body. Massage helps to release muscle tightness, allowing for better posture and improved mobility.
Massage can also be extremely beneficial for reducing swelling or edema, which is common during pregnancy. By encouraging better circulation and lymphatic drainage, prenatal massage can help reduce fluid retention, especially in the legs and feet.
Another key benefit is the impact on mental health. Pregnancy hormones can cause mood swings, anxiety, and increased stress levels. Regular massage can help balance stress hormones by lowering cortisol while boosting serotonin and dopamine, which improve mood and promote relaxation.
Traditionally, many massage therapists have their pregnant clients lie on their side during sessions, which is how I was originally trained. Side-lying can be a great option, but many clients feel it doesn't allow for complete relaxation, especially in later pregnancy.
Now, thanks to specialized pregnancy pillows, it is possible for pregnant clients to lie face down safely and comfortably—even up to 40 weeks. These pillows are designed to provide full support for the belly and chest, taking pressure off the lower back and allowing for a deeper relaxation, and more effective massage. I have had many clients tell me that being able to lie face down for the first time in months is one of the most relaxing and relieving aspects of their massage.
A common question I hear is: "How often should I get a prenatal massage?" My recommendation is at least once a month. Some clients come every two weeks, and as the due date gets closer, weekly sessions can be extremely helpful in preparing the body for labor.
The less tension and stress you carry in your muscles, the better your pregnancy, labor, delivery, and postpartum recovery will be. A relaxed body means better sleep, improved circulation, reduced discomfort, and even a smoother labor process.
Each session should ideally last one hour. Shorter sessions can still be beneficial, but an hour gives enough time to address multiple areas and provide full relaxation.
Beyond massage therapy, another tool I love to use for my pregnant clients is Kinesiotaping (KT Taping). This technique involves applying a flexible, therapeutic tape to areas of strain, such as the belly and lower back.
• Taping the belly helps support the extra weight and encourages better posture.
• Taping the lower back can provide additional relief by reducing muscle strain and supporting the spine.
Many of my clients find that KT taping helps them feel more supported throughout the day, and it can be a great complement to prenatal massage.
As a therapist, helping people feel better is my passion. I take a customized approach to every session, ensuring that my clients get the most out of their time on the table. I have worked with many women throughout their pregnancies, and it is always amazing to hear how massage has improved their comfort, sleep, and overall well-being.
Pregnancy is a unique experience for every woman, and no two bodies are the same. That’s why I listen carefully to each client’s needs and adjust my techniques to provide the most effective care. Whether you are dealing with sciatic pain, hip discomfort, or just need some stress relief, prenatal massage can be a powerful tool to help you feel your best.
Prenatal massage is more than just a luxury—it’s an essential part of self-care and wellness during pregnancy. By reducing pain, improving circulation, supporting posture, and easing stress, massage helps expectant mothers feel more comfortable and prepared for the journey ahead.
If you are pregnant and haven't tried prenatal massage, I highly encourage you to make it part of your care routine. Your body and mind will thank you!
Kerchner
SWING FOR A CAUSE
Cybersecurity Made Simple: Protecting Your Business from Threats
Tech Talk for SMBs helps small and medium-sized businesses be informed technology decision-makers. The goal of this column is to bust the myths and show SMBs how to make technology work for them. I'm Eric DiFulvio, Co-CEO of MCIT, a local Managed Services Provider (MSP). I'm here to share practical insights from over a decade of IT leadership and leading digital transformation at enterprise-level businesses. Through this column, I'm thrilled to extend that knowledge to you.
Cybersecurity can feel overwhelming for small business owners. With news of cyberattacks making headlines daily, it’s easy to assume that only large enterprises are targeted. But here’s the reality—small and medium-sized businesses (SMBs) are prime targets for cybercriminals. Why? Because they often lack the sophisticated defenses that big corporations have in place.
This is where Managed Services Providers (MSPs) come in. MSPs are IT service providers that help businesses manage their technology infrastructure, including cybersecurity. They offer proactive security measures, monitor threats, and implement best practices to protect your business. By partnering with the right MSP, SMBs can gain enterprise-level security without the need for in-house IT expertise.
Why SMBs Are a Target
Hackers aren’t just going after massive corporations—they’re looking for the easiest entry points. SMBs often become victims of cybercrime because:
• Limited Resources – Unlike enterprises with dedicated security teams, SMBs may not have the personnel or budget for advanced cybersecurity measures.
• Valuable Data – Even small businesses store sensitive information, from customer payment details to employee records, which can be exploited or sold.
• Weaker Defenses – Without strong security policies, SMBs become easy targets for ransomware, phishing scams, and data breaches.
Common Cyber Threats Facing SMBs
Understanding the risks is the first step to defending your business. Here are some of the most common threats:
• Phishing Attacks – Cybercriminals trick employees into clicking malicious links or giving up sensitive information through emails disguised as legitimate requests.
• Ransomware – Malicious software locks you out of your own data until a ransom is paid—often with no guarantee that your files will be restored.
• Weak Passwords – Easily guessed or reused passwords make it simple for hackers to gain access to business accounts.
• Unsecured Devices – Laptops, smartphones, and tablets used for work can be entry points for cyberattacks if they lack proper security measures.
How to Protect Your Business
Cybersecurity doesn’t have to be expensive or complicated. Here are straightforward, cost-effective steps that can make a huge difference:
1. Educate Your Team
Your employees are your first line of defense. Regularly train them on:
• How to identify phishing emails.
• The importance of using strong, unique passwords.
Use long, complex passwords and avoid reusing them across different accounts.
• Enable MFA wherever possible—this adds an extra layer of security by requiring a second form of verification, like a text message code or an authentication app.
3. Keep Software & Systems Updated
Cybercriminals exploit weaknesses in outdated software. Make sure your business is protected by:
• Regularly updating operating systems and applications.
• Installing security patches as soon as they become available.
• Using antivirus and anti-malware software.
4. Secure Your Network & Devices
• Use a firewall to protect your business network.
• Encrypt sensitive data to prevent unauthorized access.
• Ensure work devices are secured with passwords encryption, and remote wipe capabilities in case of loss or theft.
5. Backup Your Data Regularly
A cyberattack can wipe out essential data in seconds. Avoid total loss by:
• Creating automatic, regular backups of your business data.
• Storing backups in a secure, offsite location or cloud service.
• Testing your backups to ensure they can be restored quickly.
6. Have an Incident Response Plan
If a cyberattack happens, knowing what to do next can minimize damage. Create a plan that includes:
• Who to contact in case of a breach (IT support, legal, customers if needed).
• Steps to contain the threat and prevent further damage.
• A process for reviewing and improving security measures afterward.
Evaluate Your MSP: Are They Protecting Your Business?
Choosing the right Managed Services Provider (MSP) is critical for ensuring your cybersecurity is up to par. Here’s how to evaluate if your current MSP is truly protecting your business:
• Proactive Security Measures – Your MSP should implement firewalls, endpoint protection, and continuous monitoring—not just reacting to issues.
• Regular Security Assessments – They should perform regular vulnerability scans, penetration tests, and security audits to identify and mitigate risks.
• Incident Response Plan – A strong MSP will have a clear, documented plan to handle security breaches, minimizing downtime and data loss.
• Employee Training & Awareness – Does your MSP offer cybersecurity training for your employees? Human error is one of the biggest risks.
• Transparent Communication & Reporting – Your MSP should provide regular reports on security incidents, updates, and improvements.
• Compliance & Industry Standards – If your business handles sensitive data, your MSP should ensure compliance with GDPR, HIPAA, or PCI-DSS regulations.
If your MSP isn’t addressing these areas, it might be time to have a conversation—or explore other options.
What’s Next? Practical Steps for SMBs
Cybersecurity is an ongoing process, not a one-time fix. As you take steps to protect your business, keep an eye on emerging threats and best practices. Need help getting started? We can help. Email our team at info@mclvit.com to set up a chat where we can explore where you are and where you need to go.
In the next edition of Tech Talk for SMBs, we’ll dive into another essential topic: How to Build an IT Roadmap for Long-Term Success. Stay tuned, and let’s continue making technology work for your business—not against it.
Innovative Media Solutions for a Connected World
KATIE SANTANA, PRESIDENT OF ASR MEDIA & CREATIVE DIRECTOR OF FIG LEHIGH VALLEY
In a world where consumers are inundated with content, strategic marketing isn’t optional—it’s essential. The most successful brands make meaningful connections by showing up in the right places, with the right message, at the right time. A well-executed, multichannel marketing approach—blending print, digital, and video—ensures businesses engage their audiences in powerful, lasting ways.
Each medium plays a vital role. Digital marketing delivers datadriven precision, ensuring targeted outreach and measurable results. Print remains a trusted and credible platform, creating a tangible impact that digital advertising alone often can’t achieve. And video? It’s a game-changer—boosting conversion rates by up to 80% and bringing stories to life. By combining the power of print, digital, and video, ASR Media and Fig Lehigh Valley are innovative media partners across all these channels.
As a trusted local print publication and digital community, Fig Lehigh Valley creates authentic connections, celebrating the people, places, and businesses that shape our region. By telling compelling local stories, Fig provides businesses and nonprofits a platform to engage deeply with an invested local audience.
ASR Media takes that connection to the next level through exceptional video production that captivates and inspires. As pioneers in the industry, ASR Media crafts high-quality video and media projects for clients across Eastern Pennsylvania and the Lehigh Valley. From dynamic corporate videos to engaging commercials and compelling community features, ASR blends creativity with expertise to deliver visual experiences that resonate and drive results. With a steadfast commitment to innovation and excellence, ASR Media transforms ideas into powerful storytelling that leaves a lasting impact.
Why does this matter? Because consistency drives results. Studies show that brands with a cohesive presence across platforms see up to a 23% increase in revenue. In a world saturated with content, businesses that invest in thoughtful, strategic marketing don’t just stand out—they build lasting relationships and long-term success.
For brands looking to elevate their presence, partnering with local media experts who understand the power of integrated marketing is key. ASR Media and Fig Lehigh Valley are committed to telling stories in ways that are innovative, impactful, and designed to resonate.
KATELYN MACK | CEO, LINC
The Power of Values to Navigate Uncertainty NETWORK MAGAZINE'S EXECUTIVE EDGE WITH
Last month, I sat in a room with a group of executive leaders, and the mood was heavy. In addition to managing benefits, operations, and supply chains, they were fielding tough conversations about layoffs, navigating growing tensions around diversity, equity, and inclusion, and trying to ease the stress of economic uncertainty.
While each organization’s purpose and culture represented in this discussion were unique, a common theme emerged. Leaders across nearly every organization were leaning into their organizationalvalues to address the uncertainty weighing on employees.
When done right, values are more than a poster in the breakroom or a section on the company website. They act as a unifying force by providing a shared language that helps people make decisions, connect across differences, and find clarity in times of change.
Values Are a Compass in Uncertain Times
When people feel unsettled, whether due to economic headwinds, social tensions, or internal restructuring, they look for stability. Employees may dig in and resist change, disengage, or seek security elsewhere. Leaders often react by focusing on tactical adjustments to address employee disengagement: new policies, new messaging, or new initiatives. But the most effective leaders recognize that uncertainty isn’t just an operational or performance challenge—it’s an emotional one.
This is where values come in.
Organizational values remind people why they are here. They reinforce a sense of belonging and purpose. When decisions get difficult, values help answer the question, What do we stand for? And when employees feel connected to an organization’s values, they are more likely to trust leadership and stay engaged—even in times of disruption.
How to Tap Into Values to Strengthen Your Organization
If your team is feeling the weight of uncertainty, here’s how you can use organizational values to unify and support them:
1. Reconnect with Your Core Values
Are your values still relevant? Do they reflect what your company truly prioritizes? If they feel outdated or misaligned, update them. But if they still resonate, amplify them.
2. Make Values Visible in Daily Work
Employees shouldn't have to guess what your organization stands for. Values should be present in team meetings, leadership communications, hiring practices, and performance conversations.
3. Listen to How Employees Experience Your Values
Employees know when there's a gap between what an organization says its values are and what it does. Use surveys, focus groups, and even exit interviews to ask, Do you see our values reflected in your day-to-day work? Use the response rate as a barometer for employee engagement. If your organization lacks trust, you see a low response rate and limited responses to optional questions. In a high-trust environment, employees will be eager to share what is working and what is not.
Values Can Be the Steady Ground People Need
During times of uncertainty, it's easy for teams to feel fragmented and unsure of what's coming next. But strong, lived values can be a powerful stabilizer. Values give employees something concrete to aspire to and build a collective identity around. They don’t eliminate uncertainty, but they provide a sense of clarity and conviction that can carry organizations forward.
So, if your employees are struggling with change or the uncertainty of the present moment, don’t resort to a focus on tactics. Anchor your people in your values—and let that be the foundation for everything that comes next.
Discover Bethlehem’s Rich History on New Moravian Church Settlements World Heritage Tour
MARK DEMKO, DEVELOPMENT & COMMUNICATIONS
COORDINATOR HISTORIC BETHLEHEM MUSEUM & SITES
Thousands of people pass by the Central Moravian Church and the 18th-century buildings along Church Street in Bethlehem every day. Others walk and jog along the Monocacy Creek in the city’s Colonial Industrial Quarter. Yet, not everyone is aware of the origins of the city’s beautiful and charming historic district.
Now, visitors from across the region and throughout the nation have the opportunity to discover the history of Bethlehem’s early Moravian community and its enduring impact on the United States as they embark on the new World Heritage Tour presented by Historic Bethlehem Museums & Sites (HBMS). The 90-minute guided walking tour, a collaboration between Central Moravian Church and HBMS, takes place every Saturday at 2 p.m. and is led by a guide dressed in 18th-century Moravian attire.
"The City of Bethlehem and our World Heritage partners at Moravian University, Bethlehem Area Moravians, Central Moravian Church, and Historic Bethlehem Museums & Sites are thrilled to invite the residents of the Lehigh Valley to explore our World Heritage site," said the City of Bethlehem Mayor J. William Reynolds. "The World Heritage Tour celebrates our rich history, culture, and shared human heritage."
The World Heritage Tour, which focuses on an approximately twosquare-block area in Bethlehem where the Moravians established their settlement in the 1740s, allows attendees to go inside the 1741 Gemeinhaus, 1751 Old Chapel and 1803-1806 Central Moravian Church Sanctuary (based on availability), three of the buildings that are included in Moravian Church Settlements–Bethlehem, the newest World Heritage site in the United States. In addition, they will see all of the other buildings and sites included in the approximately 10-acre World Heritage site, the 26th in the nation.
World Heritage Tours, which begin at the Moravian Museum of Bethlehem, 66 W. Church St., Bethlehem, are led by an HBMS docent dressed in period attire and specifically trained to share the unique characteristics and innovativeness that led the Moravians to become a community of "firsts" in our fledgling nation. During the tour, attendees will visit the 1741 Gemeinhaus, the Moravians' community house and first place of worship in Bethlehem. The 1741 Gemeinhaus has the distinction of being the oldest building in Bethlehem and the only 18th-century Moravian Gemeinhaus still in existence in the world.
Tour attendees will also visit the 1751 Old Chapel, Bethlehem's second place of worship, and Central Moravian Church, whose sanctuary was completed in 1806. Plus, they will stop in the Bell House Courtyard to see the 1746 Bell House, 1744 Single Sisters’ House, and 1768 Widows' House, as well as visit God's Acre, the cemetery that was the final resting place for Bethlehem-area Moravians from 1742-1911.
“Central Moravian Church is thrilled to be a part of the living heritage of the Moravian Church Settlements-Bethlehem World Heritage designation as we actively worship and practice our Moravian faith in the 21st century,” said Rev. Janel Rice, Senior Pastor at Central Moravian Church. “These buildings represent a historic and living church that recognizes the 18th-century call to build community and
treat each other with love and respect, which is as necessary today as it was for our Moravian ancestors."
The World Heritage Tour concludes on Bethlehem's Main Street with a look at the 1748 Second Single Brethren's House and the Colonial Industrial Quarter's 1761 Tannery and 1762 Waterworks, the first pumped municipal water system in the country. Considered to be the United States’ first industrial park, the Colonial Industrial Quarter was a thriving community of approximately 35 crafts, trades, and industries during its height in the mid-1700s.
"The Moravians' approach to city planning, education, and industry were truly impressive for their time," said Historic Bethlehem Museums & Sites Vice President and Managing Director Lindsey Jancay. "This tour is designed to give attendees an inside look at life in Bethlehem during the mid-18th century while also shining the spotlight on all of the sites included in the Moravian Church Settlements–Bethlehem World Heritage site.
"From developing the first pumped municipal water system in America to providing the same educational opportunities for both women and men, the Moravians were influential in helping to shape our country. Their story is one that will fascinate anyone interested in history, architecture, regional culture, or heritage tourism."
The World Heritage Tour offered by Historic Bethlehem Museums & Sites and Central Moravian Church is the only guided tour that covers all the properties and sites included in the Moravian Church Settlements–Bethlehem World Heritage site. In addition to the World Heritage Tour, all attendees receive free admission and a guided tour of the Moravian Museum of Bethlehem.
Inscribed on the World Heritage list in July 2024, Moravian Church Settlements–Bethlehem is joined with the Moravian Settlements in Christiansfeld, Denmark; Gracehill, Northern Ireland; and Herrnhut, Germany as a single World Heritage site, making it the United States’ only transnational World Heritage site. The uniting of these four locations into a single World Heritage site is designed to highlight the outstanding universal value of these well-preserved Moravian communities and the Moravian Church's influence around the globe. The living cultural traditions of the Moravians, including their timeless values of education, equality, innovation, and spirituality, have helped shape their communities for centuries.
For tickets and more information on the World Heritage Tour, visit historicbethlehem.org.
Gemeinhaus
The 1741 Gemeinhaus, the oldest building in Bethlehem, is one of 10 buildings and sites that are part of the new World Heritage site.
Overview Shot Moravian Church Settlements–Bethlehem was inscribed as the nation’s 26th World Heritage Site in July 2024.
Photo credit for the Gemeinhaus photo is DurstonSaylor.
Elevating Your Wine Collection: The Art of Cellaring Exclusive Wines
KIM MCCULLOUGH, CO-FOUNDER OF CELLAR BEAST WINEHOUSE
There’s something truly special about opening a bottle of wine that has been patiently waiting for the perfect moment. Each swirl in the glass carries not only the vineyard’s aroma but also the essence of time passing. As a co-founder of Cellar Beast Winehouse, I’ve spent years crafting wines intended to be enjoyed now and in the future. Just imagine curating your collection of exclusive, limited-production wines—bottles that not only tell a story but also evolve beautifully with age?
This is where the art of cellaring takes on a crucial role. Whether you’re an experienced collector or just beginning your journey into fine wine, understanding how to build and maintain a curated selection is vital for enhancing your wine experience.
Why Collect and Age Wine?
Some wines are crafted for immediate enjoyment, but others develop complexity and depth when given time. Aged wines can soften in tannins, gain nuanced flavors, and express their entire character. Knowing which wines benefit from cellaring and how to store them properly is key.
Cellar Beast Winehouse focuses on producing small-batch, minimalintervention wines, many of which are ideal for aging. Our Private Reserve Program was created for those wanting exclusive access to these age-worthy wines, allowing members to build a unique, evolving collection.
Selecting Wines for Your Collection
Not all wines improve with age. Typically, wines that are high in acidity possess firm tannins, and have well-structured fruit profiles are excellent candidates for cellaring. Some of the top varietals for aging include:
• Cabernet Sauvignon – Known for its bold structure and tannins, this grape ages beautifully over decades.
• Syrah/Shiraz – Gains complexity with earthy and spicy undertones over time.
• Carmenere – A deep, rich varietal that develops layers of spice, dark fruit, and tobacco with age.
• Chardonnay (Burgundian Style) – These wines can develop into something spectacular with proper oak aging.
• Bordeaux Blends (Left-Bank and Right-Bank) – These structured, elegant blends gain complexity and nuance over time.
With our Private Reserve Program, members can access exclusive barrel selections and limited-production wines designed to evolve. Every vintage we produce is carefully crafted to be enjoyed now and to reward patience.
Storing Wine for Optimal Aging
The right conditions make all the difference when it comes to aging wine. Here are a few key storage factors:
• Temperature Stability – Ideally, wines should be stored at 55°F with minimal fluctuation.
• Humidity Control – Keeping humidity around 70% prevents corks from drying out and oxidation from occurring.
• Darkness – UV rays can damage wine, so keeping bottles in a dark place is essential.
• Positioning – Store corked bottles on their sides to keep the cork moist and airtight.
Unlocking Exclusive Wine Experiences
Beyond collecting, wine is meant to be experienced and shared. Being a member of our Private Reserve Program offers more than just access to rare bottles—it’s an invitation to be part of something special. Our members enjoy:
• Early access to limited releases and library vintages
• Private tastings with our winemaking team
• Exclusive events and curated food pairings
For those who love the idea of collecting wine but aren’t sure where to begin, our team at Cellar Beast is here to guide you. We curate selections tailored to each member’s preferences, ensuring you have a diverse and rewarding collection over time.
The Journey of Wine Collecting
Wine collecting isn’t just about having rare bottles—it’s about the journey. It’s about the anticipation of opening a bottle at just the right moment, whether to celebrate a milestone or enjoy an evening with friends.
At Cellar Beast Winehouse, we believe in crafting wines that tell a story, and we invite you to be part of that story. Whether expanding your collection or getting started, our Private Reserve Program offers an opportunity to discover, collect, and enjoy wines meaningfully.
So, the next time you open a bottle from your collection, take a moment to appreciate the years of craftsmanship, the careful aging, and the journey that brought it to your glass. After all, great wine isn’t just made—it’s curated, savored, and celebrated.
Interested in learning more? Explore our Private Reserve Program and start building a collection that’s uniquely yours.
Giraffe Manor
JENNIFER DONCSECZ, CTIE, PRESIDENT, VIP VACATIONS INC
CERTIFIED TRAVEL INDUSTRY EXECUTIVE
Beautifully positioned among 140 acres of indigenous forest in the suburbs of Nairobi, Kenya, Giraffe Manor offers a once-in-a-lifetime experience. This iconic boutique hotel is renowned worldwide for its resident herd of endangered Rothschild's giraffes, who gracefully interact with guests. After years of dreaming of staying here, my wish came true this past December.
The Giraffe Manor was built in 1932 and exudes the charm of a bygone era reminiscent of a classic 1930s Scottish hunting lodge. Its elegant façade covered with ivy, lush gardens, and refined interiors transport visitors back in time. The manor's history is deeply intertwined with conservation efforts, which adds a meaningful layer to its allure. Giraffe Manor has 12 main rooms, and every overnight stay includes all meals, alcohol, giraffe interactions, and full access to their newly built "Retreat," featuring a gym, swimming pool, art classes, and spa.
The Giraffe Experience
The highlight of a stay at Giraffe Manor is undoubtedly the close encounters with the resident giraffes. There are two opportunities to interact with the giraffes as an overnight guest. Morning breakfast is the time when the giraffes peak through windows and doors or even reach up to the balcony. Then, during afternoon tea, the giraffes appear across the great lawn and make their way to the guests sipping tea outside on the main patio. This extraordinary interaction provides guests with unique photographic opportunities and cherished memories.
Giraffe Manor is not merely a luxurious hotel; it plays a vital role in the conservation of Rothschild's giraffes. The 5-star property works in conjunction with the African Fund for Endangered Wildlife (AFEW) Giraffe Centre, which is located nearby. This collaboration contributes to the breeding and protection of this endangered species.
While giraffe encounters are the star attraction, Giraffe Manor offers a complete, all-inclusive, and enriching experience. Guests can enjoy:
• Luxurious Accommodations: The manor features beautifully appointed rooms, each with its own distinct character, providing a comfortable and elegant retreat. The names of the rooms signify a person in history who had a key role in the manor's history.
• Fine Dining: The hotel offers exquisite dining experiences, with meals prepared using fresh, local ingredients.
• Exploration of Nairobi: Giraffe Manor's location provides easy access to other Nairobi attractions, such as the David Sheldrick Wildlife Trust, where orphaned elephants are cared for, and the Karen Blixen Museum.
• The Garden Manor: In addition to the original manor, the garden manor provides additional rooms that still keep the theme and period feel of the original building.
Giraffe Manor has become a bucket-list destination for travelers seeking an extraordinary, interactive wildlife experience. Its blend of historical charm, luxurious accommodations, and intimate giraffe encounters creates a truly magical atmosphere. The dedication to conservation enhances the appeal of this remarkable property.
In essence, Giraffe Manor offers more than just a hotel stay; it provides an opportunity to connect with nature, witness the beauty of endangered wildlife, and create lasting memories in a truly unique setting. This highly sought-after boutique hotel sells out up to a year in advance. If you have always dreamed of a vacation or safari in Africa and want to include a stay at the Giraffe Manor, reach out to VIP Vacations, who are experts in Africa and can provide you with firsthand experience at the Giraffe Manor.
Make your milestone moments unforgettable with the elegant backdrop of Renaissance Allentown.
Host an unforgettable event in the heart of Allentown. From weddings to milestone celebrations, Renaissance Allentown offers elegant ballrooms, curated menus, and skyline views for your special moment. With expert planning, seamless service, and catering from The Dime, we’ll handle every detail—so you can focus on making memories.
