C
Car dealerships seem like they are a dime a dozen, don’t they? From Mazda to Dodge, Chevrolet, Volkswagen, Chrysler, Jeep, and BMW, consumers are never short on options on where to find their must-have makes and models. But when you consider superior and quality automotive services in Denton County, only one dealership has cornered the market. Classic of Denton, which was already the one-
amount of employee turnover, which means you
Authorized Chrysler, Jeep, Dodge, Ram and
have a great chance of working with the same
Mazda Dealer in North Texas.
smiling faces from the day you bought your
Beyond the business side of things, the folks at
vehicle to several years later when you bring your
Classic of Denton would be nothing without their
young teenager in for his or her first vehicle.
community outreach and volunteer efforts. This
“I’m a people person, and I love it when someone
is an organization that continues to give while
comes in and they say, ‘Hey Rick, this is my fifth car
partnering with such entities as Hope Denton,
from y’all.” Or they come in and say, ‘I’m bringing
Serve Denton, The Wheeler House, and Friends
my wife to you for her car because of the way
of the Family – just to name a few.
you’ve always taken care of us.’ It’s also cool when
Last Christmas, the dealership stepped up its
you drive around and you see that Classic logo
efforts by donating clothes and necessities to
on a car driving by. We know right then that it’s
67 homeless children who attend school in the
one of ours.”
Denton Independent School District. During
stop comprehensive shop for all Chrysler,
Rick added, “We believe in taking care
Jeep, Dodge, Ram, and Mazda enthusiasts,
of our customers and our employees. At
won three Best of Denton County awards
Classic, it’s customers, employees, and then
this year in the Auto Service, New Car, and
profitability. At other places, it’s profitability,
Pre-Owned categories.
profitability,
To put that haul into proper perspective, Classic
a difference.”
and
profitability.
It
makes
that stretch, Classic provided seven turkey dinners, $500 in gift cards, and essential items to Cumberland Presbyterian Children’s Home in Denton. The dealership also donated cash and bedding, blankets and towels, and toiletries to the Monsignor King Outreach Center, which opens its doors to the homeless every year.
of Denton was the ONLY dealership to win
The biggest gift of the season came in the
multiple awards.
form of a brand new 2016 Ram Promaster
And this was their first year to be involved in
15-passenger van for Denton
the competition. “We’ve
definitely
been
missing out all these years on Best of Denton County,” general manager Rick Wick said with a laugh. “This is what the customers in Denton County are saying
BEST
Family.
Friends That
of
the
organization,
which was founded in 1980, provides services to those impacted
by
rape,
sexual
abuse, and domestic violence, including
shelter,
counseling,
legal counsel, case management and a 24-hour crisis hotline. The
about us, and it’s huge. We
donation was presented on December 22 at
know the community already
Rick
knows about us, but it’s nice to know
is
a
perfect example of
all the customers and public are recognizing how hard we work for them.”
County’s
enter C e ic v r e S o Aut rship e l a e D r a C New alership e D d e n w O Pre
the tradition that Classic of Denton has established, and the car business
the dealership. “We do a lot for the community,” Rick said. “I remember Richard asking me if I’ve ever put a dollar amount on how much we give back to
With that type of attitude, it’s no wonder their
is in his blood. He’s been in the car business
catchy slogan has always been, “Relax ... and
since 1972 and started out as a porter making
enjoy the difference.”
and weeks to calculate, but I’d say it’s probably
$1.65 an hour. Now he’s the general manager
in excess of $500,000. And that’s straight to the
Since 2004, Classic of Denton’s goal has been to
for a company that, like Rick, has grown with
community. We don’t take expenses out of that.
make the vehicle buying experience second to
the times. Classic started out in 2004 with 35 to
It’s all volunteerism.”
none with prices and service that can’t be beat.
40 employees and now has 106. The company
Classic Chrysler, Jeep, Dodge, Ram, Mazda’s virtual
started off on five acres of land and since has
dealership offers a wide variety of new and used
mushroomed to 26 acres. In its first year, Classic
cars, incentives, service specials, and parts savings.
sold an average of 40 to 60 vehicles per month.
What’s more, Classic is family owned. For the customer and the community, that means you
Now, the dealership averages 350 to 400 per month – new and used.
can still walk in the front door and shake Rick’s
Classic Mazda of Denton was awarded the 2016
hand or meet owner, Richard Allen. Rick boasts
Dealer of the Year award by Dealer Rater, the
that he makes himself accessible as much as he
2016 Mazda President Cup Dealer award, and
can and even has his cell phone number on his
the 2017 Mazda Gold Cup Dealer honor. Classic
business card. Classic also doesn’t have a high
of Denton is the only Jerry Reynolds “Car-Pro”
www.BestofDentonCounty.com
the community each year. It’d take me weeks
Which is why at Classic of Denton, whether you are looking for a community partner or someone to sell you a vehicle, there truly is a difference.
Best New Car Dealership & Best Auto Service Center - Dealership Classic of Denton (940) 498-9800 4984 South I-35E Denton TX, 76210 www.classicofdenton.com
Best of Denton County 2017
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Automotive Services
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