Open Skies Media Kit

MEDIA INFORMATION 2012

How we are different ◗ We go deeper than other in-f light magazines Longer features, more in-depth writing

◗ We are collectible – you will want to take us off the plane

◗ We use the world’s best creative talents to produce the content – writers, photographers, artists and illustrators

◗ Our themed issues are collector’s items ◗ Our covers are works of art in their own right ◗ We provide a multi-platform interactive experience – digital media, content featured and extrapolated on ICE programmes and channels [ digital coming soon ]

IN EVERY ISSUE COVER STORY In-depth articles from the world’s best writers about the people, places and trends that are shaping our world. Featuring a new destination each issue, we offer insight, advice and relevant information to all travellers.

Destination feature We examine the world’s most interesting places in a

Columns

new way; always surprising, never clichéd.

The best writers in the world focusing on the topics that matter to the reader.

UP FRONT A mixture of opinions, destinations, interviews and imagery from around the world.

TARGET MARKET

Curious, intelligent and well travelled ◗ Quality editorial appeals to both genders and all ages ◗ Multinational with an international perspective ◗ Avid consumer of news, digital media, literature and magazines

ADVERTISING BENEFITS Facts & Figures

◗ Every issue reaches approximately 3 million Emirates international passengers

◗ 31.4 million passengers flew on Emirates in ‘10/11

◗ Delivers to a captive audience of discerning brand-aware consumers

◗ Emirates flies to 117 destinations in 69 countries

◗ Commands the attention of its readers through exceptional production values

◗ Emirates operates 160 passenger aircraft ◗ 80% Passenger seat factor in ‘10/11 ◗ BPA 89,391 December 2011 ◗ Print run 94,000

THE YEAR AHEAD The Movie Issue

JAN

◗ Robert de Niro’s fall from grace ◗ Adventures in the Bollywood screen trade ◗ London’s secret cinemas

FEB

The Technology Issue ◗ John DeLorean and his magic car ◗ The day tripper’s guide to Palo Alto ◗ First to market - Prototype photos

MAR

The London Issue ◗ The rise and fall of Soho ◗ An illustrated guide to the city’s football ◗ The city’s hidden museums

APR

The Animal Issue ◗ The counting herons of Guilin ◗ Africa’s secret gorilla wars

MAY

2012 isues

The Underground Issue ◗ The last days of the Yakuza ◗ The world’s most stunning metro stations

JUN

The Dubai Issue ◗ Inside the Burj - How history was made ◗ The last pearl divers

The Power Issue

JUL

◗ Mike Tyson keeps it real ◗ The Chinese warrior CEOs revere ◗ The world’s longest serving dictator

The Water Issue

AUG

◗ David Foster Wallace takes a cruise ◗ Magical underwater photography

The Italy Issue

SEP

◗ Rome modern-day centurions ◗ A weekend in Europe’s most interesting city ◗ The greatest team ever made - Milan 1988

OCT

The Design Issue ◗ The Rise and Fall of Architecture ◗ West Africa’s mud cities

NOV

The Mumbai Issue

DEC

◗ Mahatma Gandhi’s secret history ◗ On Mumbai’s fashion frontlines ◗ 48 hours in the city’s busiest station

The Urban Issue ◗ The world’s best cities revealed ◗ Down and out with George Orwell

new routes 2012 JANUARY

FEBRUARY

MARCH

JUNE

◗ Rio de Janeiro ◗ Buenos Aires ◗ Dublin

◗ Lusaka ◗ Harare ◗ Dallas

◗ Seattle

◗ Ho Chi Minh

PASSENGER DEMOGRAPHICS Passenger Destination

Passenger SPLIT

28%

68%

Africa 11%

FeMale

Age 25 to 34

28%

Age 45 to 54 6%

Age 55 To 64 13% Indian Subcontinent 20%

Australasia 6.5%

Male

Economy class

28%

18%

72%

Passenger AGE

Europe

Middle east

Passenger SPLIT

Far east 12%

Business Class

Age 65 plus 6%

25%

Age 24 & Lower 7%

first Class 7%

Americas 2.5%

Age 35 to 44

27%

RATES AND SPECIFICATIONS ADVERTISING RATES

TECHNICAL SPECIFICATIONS

Regular Position US$ Full page (ROP) 14,000 Double Page Spread (ROP) 26,500 Half Page 9,500 Half Page Solus 10,500 Premium Positions US$ Outside Back Cover 31,000 Inside Front Cover Spread (2 pgs) 55,000 Inside Front Cover 27,500 Page-1 27,500 Inside Back Cover 28,500 Front Cover Reverse Gatefold (2 pgs) 57,250 Inside Front Cover Gatefold (3 pgs) 74,250 ROP gatefold (3 pgs) 40,600 Full Page (opposite contents) 16,100 DPS positions US$ 1st Double Page Spread 39,750 2nd Double Page Spread 38,425 3rd Double Page Spread 35,775 4th Double Page Spread 34,450 5th Double Page Spread 33,125 6th Double Page Spread 30,475 7th Double Page Spread 29,150 8th Double Page Spread 27,825 9th Double Page Spread 26,500 Special Requests US$ Book Mark 42,000 Belly Band 40,000 Bound Insert 42,000 Advertorial Full Page 17,500 Advertorial Double Page Spread 31,500

(mm) H

DIGITAL MEDIA FORMAT x

W

PDF (Portable Document Format) ■ The artwork should be a press ready PDF file (version 1.3)

DPS Trim:

generated through Illustrator/ Quark Xpress or InDesign,

260 x 390

Bleed: 266 x 396

saved o n maximum resolution (300 dpi) in actual size with

Type: 224 x 370

bleed and crop marks.

■ All files must be CMYK format and all black text as over print.

Full Page

■ A colour printout of the saved artwork should be sent for

Trim: 260 x 195

reference along with the CD. However, please note

Bleed: 266 x 201

that colour prints/digital proofs supplied will be used only as a

Type: 224 x 173

guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD.

Half Page Horizontal

■ For bleed size add 3mm extra on all four sides after the

Size: 106 x 173

trim marks.

■ Image loss in the gutter 3mm either side.

■ For full page ads ensure that the text is 10 mm away from the

Half Page Vertical

crop marks on all four sides.

Size: 224 x 80

■ If text runs across a DPS please ensure that the text is 10 mm away from the gutter on either side.

DEADLINES

SERIES DISCOUNT

■ Booking 10th of month prior to publication

■ 3-5 insertions 5%

■ 12 issues per year

■ Material 12th of month prior to publication

■ 6-9 insertions 10%

■ Standard agency commission rates apply

■ Cancellation 5th of month prior to publication

■ 10+ insertions 15%

■ Release date 1st of the month

GENERAL INFORMATION

For advertising enquiries contact: +971 4 282 4060 or sales@motivate.ae

INTERNATIONAL MEDIA REPRESENTATIVES

Dubai PO Box 2331, Dubai, UAE Tel: +971 4 282 4060 Fax: +971 4 282 4436 sales@motivate.ae

Dubai Media City Motivate Publishing FZ LLC, Building 8, Dubai, UAE Tel: +971 4 390 3550 Fax: +971 4 390 4845

Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: +971 2 677 2005 Fax: +971 2 677 0124 motivate-adh@motivate.ae

London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae

MPMK_os:16-jan-2012

AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 89 447 2734, okeeffekev@bigpond.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@mps-adv.com china Publicitas Advertising; Tel +86 10 5879 5885 FRANCE Intermedia Europe Ltd; Tel +33 15 534 9550, administration@intermedia.europe.com germany IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/malaysia/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in ITALY IMM Italia; Tel +39 023 653 4433, lucia.colucci@fastwebnet.it JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandeminc.com NETHERLANDS GIO Media; Tel +31 6 2223 8420, giovanni@gio-media.nl sOuth Africa Ndure; Tel: +27 84 701 2479, dale@ndure.co.za spain IMM International; Tel +331 40 1300 30, n.devos@imm-international.com TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@ spafax.com USA Totem Brand Stories; Tel +212 896 3846, brigitte.baron@totembrandstories.com