P.27 GOOD JOB: BAYT REVEALS HOW AI IS TRANSFORMING TALENT SEARCH
P.33 FUTURE FORWARD: CORE42 IS FOCUSED ON LEADING DIGITAL INNOVATION
STANDING GUARD
MOHAMAD HASHEM ON WHY KASPERSKY IS COMMITTED TO FORTIFYING SAUDI ARABIA’S CYBER RESILIENCE
As part of the broader G42 family, we are collectively in the business of designing and developing capabilities to deliver augmented intelligence and are on a mission to bring what we call the ‘Intelligence Grid’ to life, the infrastructure that will redefine how AI is distributed, accessed, and utilised.”
KIRIL EVTIMOV, CEO at Core42
and CTO at G42
08 A SHIELD FOR SAUDI ARABIA’S DIGITAL WORLD
Mohamad Hashem, general manager of Saudi Arabia and Bahrain at Kaspersky, explains why the kingdom is a strategic market for the cybersecurity giant
SPOTLIGHT ON GCC’S AUTOMOTIVE, MOBILITY SECTORS
Gulf Business hosted its second Business Breakfast event on the future of automotive and mobility in the Middle East, highlighting digital shifts, sustainability and evolving consumer preferences
BRIDGING THE GAP
Navigate
INSIGHTS INTO THE MIDDLE EAST JOB MARKET
Bayt.com’s VP of Growth, Dina Tawfik, sheds light on the latest hiring trends and AI-driven recruitment advancements
ADVANCEMENTS IN IDENTITY PROTECTION
Isaac Young, VP and head of FARGO at HID, shares insights on HID’s latest advancements, their role in the UAE’s digital transformation, and the industry’s future direction
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BUSINESS BREAKFAST SHINES SPOTLIGHT ON GCC’S AUTOMOTIVE, MOBILITY SECTORS
GULF BUSINESS HOSTED ITS SECOND BUSINESS BREAKFAST EVENT ON THE FUTURE OF AUTOMOTIVE AND MOBILITY IN THE MIDDLE EAST, HIGHLIGHTING DIGITAL SHIFTS, SUSTAINABILITY, AND EVOLVING CONSUMER PREFERENCES
BY NEESHA SALIAN
Gulf Business hosted its second event as part of its ongoing Business Breakfast series on October 30 at The Westin Dubai Mina Seyahi Beach Resort & Marina.
Close to 100 attendees gathered to gain insights from industry leaders on the advancements reshaping the automotive and mobility sectors.
The morning kicked off with Gareth van Zyl, group editor and Manish Chopra, publisher at GulfBusiness, extending a warm welcome to the attendees, panellists and sponsors. “Today, we gather at a critical point in the evolution of mobility. With Dubai and the wider UAE as a backdrop – a hub known for pioneering digital integration and future-focused initiatives—there is no better place to discuss the impact of technology on transportation and mobility,” said van Zyl.
The event showcased the future of automotive dealerships, focusing on how traditional sales models are adapting to digital shifts, such as online platforms and direct-to-consumer initiatives.
“These evolving models are redefining how we engage with and purchase vehicles—a timely topic as the industry undergoes rapid transformation,” van Zyl added.
BUSINESS BREAKFAST PANEL ONE: E-MOBILITY IN THE REGION
The first panel discussion, themed The Future of E-Mobility in the Region, featured Egor Fedorov, head of Brand at RIDDARA; Lucy Aziz, regional head of PR & Communication at OMODA & JAECOO; and Rahul Singh, MD of the Car Rental Division at A.A. Al Moosa Enterprises (Thrifty and Dollar).
They shared key insights on developments in the regional auto industry, including the emergence of new brands, the rise of electric vehicles (EVs) and infrastructure challenges.
Aziz discussed OMODA & JAECOO’s recent launches and plans for the UAE market, highlighting the growing EV market and Dubai’s ambitious goals for EV adoption. Fedorov emphasised the demand for EVs, especially pickups, noting that their market strategy is tailored to meet both individual and commercial needs. Singh addressed EV adoption in the car rental market, citing infrastructure anxiety among tourists and potential leasing models to encourage usage. He also mentioned that government incentives similar to those in the US could boost EV demand in the region.
Aziz added that hybrids serve as a practical bridge until infrastructure is fully EV-ready, with the UAE’s strategic and regulated approach playing a significant role in green mobility’s growth. The panellists collectively emphasised the importance of range improvement and infrastructure expansion to address range anxiety, particularly for energy-intensive vehicles.
KEYNOTE ADDRESS: MERCEDES-BENZ’S COMMITMENT TO SUSTAINABILITY
Following the panel discussion, attendees learned more about Mercedes-Benz’s pioneering initiatives toward sustainable mobility from Selvin Govender, director of market management at Mercedes-Benz MEA, who delivered a keynote address.
Govender emphasised the extensive disruption within the automotive industry, from production to sales models. Against this backdrop, Mercedes-Benz is pursuing ambitious sustainability goals. He highlighted the brand’s Ambition 2039 plan to achieve carbon neutrality by 2039, aiming to cut CO2 emissions per vehicle lifecycle by 50 per cent by 2030. Notably, Mercedes-Benz is already carbon-neutral across its global production facilities and aims for 70 per cent of its energy needs to be met by renewables by the decade’s end.
To underscore Mercedes’ sustainability commitment, Govender introduced the Vision EQXX concept car, designed to be the most aerodynamic car on the market and capable of travelling 1,000 kilometres on a single charge, tested successfully in challenging climates like the Gulf.
BUSINESS BREAKFAST PANEL TWO: THE FUTURE OF DEALERSHIPS
Govender then joined Sebastian Fuchs, managing director of digital products and services at AutoData Middle East; Martin Victor Alva, founder of Carprices.ae; and Fedorov for an engaging discussion on TheFutureofDealerships:AdaptingtoaChangingMarket
The panel discussion highlighted the industry’s shift toward a hybrid model, balancing digital platforms with in-person experiences to meet evolving customer expectations. While most car research starts online, especially in the Middle East, the region’s current infrastructure limits full online transactions, making dealerships essential for final sales and financing.
Panellists observed a shift in brand loyalty, with Middle Eastern consumers increasingly exploring new and often unfamiliar brands, including Chinese automakers. Trust and transparency remain central, with many buyers seeking verification of accident history and mileage accuracy. Digital tools, like AI, are helping to facilitate this process, albeit gradually.
Participants noted that dealerships are evolving from mere transactional spaces to immersive experience centers, featuring amenities like cafes and daycare to enhance customer engagement. Additionally, premium brands, such as Mercedes-Maybach, are catering to personalsation demands, offering both online customisation options and in-person consultations to enrich the luxury buying experience.
EMBRACING CHANGE IN THE AUTO SECTOR
The discussions throughout the morning underscored a pivotal moment for the automotive and mobility sectors in the Middle East. As digital and physical interactions converge, the emphasis on premium, personalised services and sustainability will play a crucial role in building trust and loyalty among consumers. The collaboration between traditional dealerships and innovative digital platforms will be vital in navigating the complexities of the evolving market landscape.
The panel discussion culminated with a Q&A session and networking session, allowing attendees to engage directly with the experts. The breakfast meeting concluded with van Zyl thanking the participants and informing attendees of the upcoming Business Breakfast focused on the fintech industry in November.
FOR SAUDI ARABIA’S DIGITAL WORLD A SHIELD
MOHAMAD HASHEM, GENERAL MANAGER OF SAUDI ARABIA AND BAHRAIN AT KASPERSKY, SAYS THE KINGDOM IS A STRATEGIC MARKET FOR KASPERSKY, AND THE COMPANY IS COMMITTED TO BOLSTERING ITS DEFENCES AGAINST SOPHISTICATED CYBER THREATS
WORDS KUDAKWASHE MUZORIWA
Saudi Arabia has undergone a breakneck speed transformation in its socioeconomic reform agenda since the launch of its economic makeover, known as Vision 2030, eight years ago.
The kingdom’s unprecedented transformation is being driven in part by the National Transformation Program, an initiative that is driving the imperative for industries to transform digitally. From digitising government services to saving time to promoting an inclusive private sector that prioritises your financial security, the programme is creating a diversified, innovative, and world-leading nation.
“Saudi Arabia’s approach is visionary, and we are committed to supporting the country’s digital transformation,” Mohamad Hashem, general manager of Saudi Arabia and Bahrain at Kaspersky, says, adding that the company is committed to helping both public and private organisations protect their assets as the kingdom advances towards a highly digital future.
Saudi Arabia’s burgeoning tech ecosystem, fuelled by its young, tech-savvy population, widespread internet and mobile device access, e-government initiatives, robust infrastructure investments, and commitment to innovation, is solidifying the country’s position as a regional tech hub.
The government is pursuing smart city strategies through the adoption of innovative technologies such as artificial intelligence (AI) and the cloud while acknowledging that the increased digitalisation of various industries makes them more vulnerable to cyberattacks.
“Saudi Arabia faced a staggering 50 million cyberattacks last year alone, according to Kaspersky. This makes it one of the most targeted nations in the region,” Hashem shares.
“The attacks varied widely in terms of sophistication and intent, with some posing a severe threat. For instance, advanced persistent threats (APTs) are highly sophisticated attacks designed to infiltrate networks and steal sensitive data over extended periods.”
The majority of APTs are state-sponsored and are aimed at spying on or disrupting critical sectors such as government services, telecoms, healthcare, and aviation. Given the ongoing geopolitical tensions in the Middle East, APT attacks have become more common.
Hashem highlights that Kaspersky is actively tracking 20 APT groups operating in the region, highlighting the increasing risk to Saudi Arabia’s infrastructure.
The cybersecurity firm published a report in October that revealed that the Middle East is facing a multifaceted cyber threat landscape with a range of malicious activities, from ransomware attacks and hacktivism to data theft and breaches.
The report identified 19 ransomware groups active in the Middle East, with Saudi Arabia and the UAE being particularly hard hit. Similarly, 10 million stolen user account records were discovered in Egypt, Saudi Arabia, and the UAE.
“Kaspersky offers a comprehensive Threat Intelligence Portal to counter these threats. The portal monitors the dark web to protect clients’ digital assets, ensuring the confidentiality of their private data and enabling organisations in Saudi Arabia to defend against sophisticated attacks,” adds Hashem.
As the digital economy expands globally, so too does the prevalence of digital crimes, and Saudi Arabia is not immune to this trend. Cybercriminals are evolving their techniques at an alarming rate, and the stakes are only getting higher.
SAFEGUARDING SAUDI’S DIGITAL FUTURE
Kaspersky is leveraging its deep threat intelligence capabilities and local market knowledge to drive growth across the Middle East, Africa and Turkiye (META) region. Earlier in 2024, global cybersecurity and digital privacy firm Kaspersky made history by establishing its first Middle East headquarters in Saudi Arabia. The significant milestone marked a culmination of 17 years of substantial growth, driven by regional economic development, government partnerships, and strategic investments in research and development (R&D).
“Saudi Arabia is a strategic market for Kaspersky, and our growth reflects its significance. We have experienced substantial growth in the region, expanding by 70 per cent in 2023 and 22 per cent in the first half of this year,” says Hashem.
“With a 17-year presence and our regional headquarters in Riyadh, we are committed to providing comprehensive support to organisations and driving strategic development.”
The regional HQ builds on Kaspersky’s extensive global network, which includes 34 offices in over 30 countries and operations spanning 200 countries and territories. Since entering the Middle East market in 2008, the company has significantly bolstered its presence, including opening a new office in Riyadh in 2022 and the launch of its first Transparency Center in 2023.
“Our Kaspersky Academy plays a vital role in educating university students and IT graduates, helping to build a tech-ready generation of Saudi nationals,” Hashem explains while noting that the establishment of the Transparency Centre is setting a benchmark for openness and integrity, furthering trust with the company’s customers in Saudi Arabia and broader Middle East region.
Kaspersky’s Middle East HQ will provide comprehensive support for the operational activities of its group companies and ensure sustainable business development in Saudi Arabia and the broader region. The office will focus on strategic growth, threat research and analysis, and the delivery of region-tailored services such as Managed Detection and Response (MDR).
“To address the regional shortage of cybersecurity professionals, especially in Saudi Arabia, we’re investing in education and talent development,”
As cloud-based services and data localisation gain traction in Saudi Arabia, Kaspersky leverages AI and machine learning to stay ahead of evolving cyber threats. Our nearly two decades of experience using AI to analyse vast datasets and detect malware have enabled us to identify and counter new attacks accurately.”
Hashem shares while noting that research by Kaspersky indicates that more than 40 per cent of regional firms lack cybersecurity expertise, “a critical gap we aim to bridge”.
“Services such as Kaspersky MDR, which allow companies to outsource their cybersecurity needs to Kaspersky’s experts, are key to closing this gap.”
With several ongoing and planned initiatives to ensure future readiness with a digital-first approach, Saudi Arabia’s adoption of innovative technologies such as 5G, the Internet of Things (IoT), and artificial intelligence (AI) as part of its economic makeover will potentially increase cybercriminal interest in targeted attacks and cyber threats.
Furthermore, the cybersecurity giant launched its Industrial Control Systems (ICS) Security Assessment service in September, setting a new standard for safeguarding the kingdom’s critical industrial infrastructure, including construction and energy.
The ICS Security Assessment service provides a comprehensive evaluation of industrial control systems. It examines vulnerabilities at all levels, including physical and network security, as well as specific weaknesses in ICS components such as SCADA systems.
Despite Saudi Arabia’s ranking as one of the least exposed countries in the region during Q2 2024, Kaspersky identified construction, oil and gas, and financial services as highly vulnerable sectors due to insecure employee behaviour.
“To address these vulnerabilities, we’re collaborating closely with the Saudi government and local businesses. Our ICS Security Assessment service contributes to Vision 2030 by fostering local cybersecurity talent,” says Hashem.
Kaspersky offers a comprehensive Threat Intelligence Portal to counter these threats. The portal monitors the dark web to protect clients’ digital assets, ensuring the confidentiality of their private data and enabling organisations in Saudi Arabia to defend against sophisticated attacks.”
Kaspersky has been expanding its footprint in Saudi Arabia through strategic partnerships and initiatives aimed at reinforcing the country’s cybersecurity capabilities and offering state-of-the-art protection against evolving cyber threats.
“Robust protection for industrial networks and automation systems requires specialised solutions such as Kaspersky Industrial CyberSecurity. The platform supports IT-OT convergence and offers the scalability needed to adapt to an organisation’s evolving requirements,” notes Hashem.
The cybersecurity firm teamed up with the Saudi Esports Federation in October 2023, a partnership that facilitated the creation of a platform for Kaspersky to contribute towards the goals of the National Gaming and Esports Strategy. The esports and gaming sector is expected to contribute as much as $13.3bn (SAR50bn) to Saudi Arabia’s annual GDP and generate nearly 39,000 jobs by the end of the decade.
Kaspersky also partnered with Al-Falak Electronic Equipment & Supplies to distribute its full range of consumer products. The product lineup includes security solutions such as Kaspersky Standard, Plus, and Premium, alongside specialised tools such as Kaspersky Safe Kids and Password Manager.
The shift towards a digital-first approach in Saudi Arabia has significantly increased. businesses’ vulnerability to cyber attacks; a confident Hashem believes that Kaspersky will play an increasingly vital role in safeguarding the kingdom’s digital future.
FORTIFYING CYBERSPACE
Kaspersky is leveraging its extensive threat intelligence and regional expertise to grow its market share in Saudi Arabia and the broader GCC market. The firm has developed
several tailored cybersecurity solutions to address the region’s unique digital challenges and regulatory frameworks.
Kaspersky’s cybersecurity solutions and initiatives support national security strategies, enhance cyber resilience, and provide advanced tools for businesses and individuals. It introduced its MDR service in Saudi Arabia in November 2023, leveraging the public cloud infrastructure provided by Saudi Cloud Computing Company (SCCC) Alibaba Cloud.
The partnership with SCCC’s strategic move ensures compliance with Saudi Arabia’s data sovereignty and privacy regulations, a critical element of the country’s National Cybersecurity Strategy. By hosting the service locally, Kaspersky aligns with national efforts to enhance cybersecurity while addressing growing concerns around data control and regulatory adherence.
Kaspersky runs specialised training and internship programmes across the GCC, including Saudi Arabia, to develop local cybersecurity talent. The cybersecurity behemoth launched its Cyber Generation program in 2023 to enhance Saudi Arabia’s cybersecurity capabilities.
The educational initiative provides training and internships for young professionals, regardless of their IT or cybersecurity experience. By fostering cybersecurity awareness and skills, the programme seeks to equip individuals with the knowledge needed to combat emerging cyber threats.
“Education is fundamental, and the Kaspersky Academy helps to tackle the shortage of cybersecurity professionals directly,” says Hashem. “The academy has already trained over 500 students and is ever-expanding to offer further training programs, including internships, to help fortify national capabilities within the sector.”
Furthermore, Kaspersky’s tailored solutions align with the GCC region’s diverse regulatory landscape, such as Bahrain’s Data Protection Law and the UAE’s cybersecurity initiatives. The company’s cyber immunity approach is reshaping the future of cybersecurity and is gaining significant momentum
as more organisations in the region are recognising the need for inherently secure technologies.
Kaspersky’s Threat Intelligence portfolio provides a comprehensive view of the organisation’s security posture. It includes Threat Analysis, Threat Lookup, Threat Data Feeds, Threat Intelligence Reporting, Digital Footprint Intelligence, and Threat Infrastructure Tracking.
RETHINKING CYBERSECURITY
The rapid advancement of AI has revolutionised the cybersecurity landscape. As traditional threat-focused approaches become insufficient to counter the sophisticated and ever-changing nature of modern cyber risks, a paradigm shift is urgently needed.
“As cloud-based services and data localisation gain traction in Saudi Arabia, Kaspersky leverages AI and machine learning to stay ahead of evolving cyber threats. Our nearly two decades of experience using AI to analyse vast datasets and detect malware have enabled us to identify and counter new attacks accurately,” says Hashem.
However, he acknowledges that the growing adoption of AI by cyber criminals, as seen in deepfakes and AI-generated phishing, necessitates even more robust protection.
Data privacy also remains a major concern, especially in Saudi Arabia’s cloud and localised environments. A recent study by Kaspersky revealed that 95 per cent of C-suite executives acknowledge the use of generative AI tools within their organisations, with over half expressing concerns about potential data leaks.
To allay those fears, Hashem says Kaspersky is combining AI-driven threat detection with security measures to ensure that organisations in Saudi
Arabia are well-prepared to defend against both traditional and emerging AI-powered cyber threats.
The cybersecurity firm’s endpoint security solutions offer comprehensive protection for devices such as computers, laptops, and mobile phones – helping prevent malware infections, data breaches, and unauthorised access.
Similarly, Kaspersky’s network security solutions safeguard organisations’ networks from cyberattacks, including intrusion attempts, denial-of-service (DoS) attacks, and data exfiltration. As cloud adoption continues to grow in Saudi Arabia, Kaspersky’s cloud security solutions protect data and applications hosted in the cloud. The solutions help prevent data breaches, unauthorised access, and compliance violations.
Given the vast array of cybersecurity solutions in the market, Hashem advises organisations in the Middle East to adopt a holistic approach to cybersecurity. He explains that this includes ensuring the security of every component of an organisation’s IT infrastructure and optimising its investments.
“Kaspersky assists organisations by identifying their most critical needs and developing a customised strategy to protect all potential entry points,” says a confident Hashem. Giving an analogue of a house, Hashem explains that just as intruders can enter through windows, doors, or gates, cyber threats can exploit various vulnerabilities in an organisation’s digital infrastructure.
THE ACADEMY HAS ALREADY TRAINED OVER 500 STUDENTS AND
IS EVER-EXPANDING TO OFFER FURTHER TRAINING PROGRAMMES, INCLUDING INTERNSHIPS, TO HELP FORTIFY NATIONAL CAPABILITIES WITHIN THE SECTOR
“A holistic approach ensures that all entry points are protected. Kaspersky offers a comprehensive portfolio of solutions to safeguard every aspect of an organisation’s digital environment, tailored to meet corporates’ specific needs, including EDR Foundations, EDR Optimum, and XDR Expert,” he adds.
Detecting and responding to sophisticated cyber-attacks requires specific expertise, and a lack of resources can lead to delayed responses. Going forward, Hashem emphasises that protecting data, ensuring operational continuity, and maintaining customer and stakeholder trust are fundamental to Saudi businesses’ long-term success in the digital era.
IMPACT OF ON ENTERPRISE SECURITY
GENAI ADOPTION
WORDS: RANJITH KAIPPADA
LARGE SCALE AD-HOC ADOPTION OF GENAI, AND LARGE LANGUAGE MODELS BY END USERS, WILL COMPROMISE THE ENTERPRISE ATTACK SURFACE AND DATA PRIVACY. CYBERSECURITY ADMINISTRATORS WILL NEED TO INITIATE PROACTIVE MEASURES TO PROTECT, TRAIN AND ADVISE EARLY ADOPTERS ABOUT ITS USAGE
enerative artificial intelligence or GenAI covers all AI techniques that learns from artifacts of data, and uses it to generate brand-new, unique artifacts that resemble but do not repeat the original data. According to this definition by Gartner, this can service benign or nefarious purposes. GenAI can produce novel content including text, images, video, audio, structures, computer code, synthetic data, workflows and models of physical objects. Driven by the need to maintain competitive first mover advantage and to leverage possible gains generated from AI, enterprises are trying to develop their own GenAI applications around use cases specific to their business model.
BY 2027, GENAI WILL HAVE SUCCEEDED IN REDUCING THESE INCREASED FALSE POSITIVES RATES BY 30% IN THE AREA OF APPLICATION SECURITY TESTING AND THREAT DETECTION
GenAI and Large Language Models (LLms), defined by Gartner as a specialised type of artificial intelligence that has been trained on vast amounts of text to understand existing content and generate original content, are being adopted by business teams as part of their innovative experiments to build use cases and generate results.
The release of ChatGPT and LLMs are common visible signs of the capability of GenAI that has triggered the imagination of businesses at large. Soaring imagination, sometimes unrealistic, coupled with rapid early adoption and the dabbling of early use cases has triggered the warning lights for cybersecurity administrators.
Mandated from the top, business and IT decision makers are dabbling on how best to use GenAI and large language models to boost productivity and automation and improve operational processes across the enterprise. While the long term vision of GenAI is to automate process and reduce human intervention, it is the intermediate stages of development and adoption of GenAI that has cybersecurity administrators raising red flags.
While some of these experiments are sanctioned and known, many continue as ad-hoc under the enterprise radar as shadow IT, creating new attack surfaces, violating data compliance guidelines, and compromising sensitive data and enterprise intellectual property.
It is becoming imperative for security administrators to securely manage how their enterprise consumes GenAI and to proactively manage the impact on its cybersecurity framework.
The other side of GenAI is how threat actors will leverage GenAI in their attacks on enterprises. More sophisticated attacks using unknown threat vectors around life-like impersonation and phishing, at large scales and speeds, will require significant changes to enterprise cybersecurity practices and policies.
According to Gartner, these life-like threat impersonations using GenAI, will compel cybersecurity administrators to lower their thresholds for detecting
non-standard network behaviour and in return this will generate more false alerts, in 2025 and ahead. Managing increased incidences of false alerts will require human intervention to build new predictive models.
By 2027, GenAI will have succeeded in reducing these increased false positives rates by 30 per cent in the area of application security testing and threat detection, forecasts Gartner.
Here are some of the initiatives cybersecurity administrators need to initiate to become more proactive about the usage of GenAI and its impact on the enterprise.
BUILD use cases of GenAI for cybersecurity applications inside the enterprise around chat assistants, for example.
PARTNER with early adopters of GenAI inside the enterprise and other impacted departments such as legal, and risk and compliance, to create policies and guidelines for end user usage.
FORMULATE training programmes for active users of GenAI inside the enterprise about how privacy and copyright concerns need to be addressed.
APPLY various frameworks protecting trust and security when building GenAI applications inhouse.
FOLLOW trust and security frameworks when adopting new GenAI applications from ISVs and other software suppliers.
RELOOK at enterprise cybersecurity measures to protect from threat actors using GenAI with unknown attack vectors.
The benefits of GenAI for cybersecurity administrators are now available in the tools and solutions from Microsoft, Google, SentinelOne, Cisco and CrowdStrike. By using these solutions, through the services of trusted partners, cybersecurity administrators can benefit from additional productivity, increased skills, better communication, and highly improved outcomes for the enterprise.
The Author is the managing director at Cloud Box Technologies.
WHILE SOME OF THESE EXPERIMENTS ARE SANCTIONED AND KNOWN, MANY CONTINUE AS AD-HOC UNDER THE ENTERPRISE RADAR AS SHADOW IT, CREATING NEW ATTACK SURFACES, VIOLATING DATA COMPLIANCE GUIDELINES, AND COMPROMISING SENSITIVE DATA AND ENTERPRISE INTELLECTUAL PROPERTY.”
It is becoming imperative for security administrators to securely manage how their enterprise consumes GenAI
ACHIEVING SUSTAINABILITY GOALS IN THE ERA OF AI
ADOPTING ENERGY-EFFICIENT INFRASTRUCTURE IS A POWERFUL WAY TO ADVANCE SUSTAINABILITY AND IS ALREADY BRINGING ABOUT A RADICAL SHIFT IN HOW BUSINESSES APPROACH INNOVATION AND GROWTH
BY MOHAMMED AMIN
Have you ever wondered if artificial intelligence (AI) can help us build a more sustainable and equitable future?
Today, as AI seamlessly integrates into our daily lives, its adoption and impact are no longer a question of “if” but “when” and – most importantly –“how”. According to a GenAI Pulse study, 76 per cent of IT leaders believe that GenAI will be significant or transformative for their organisations. Meanwhile, McKinsey estimates that work automation using GenAI and other technologies will boost productivity by 60-70 per cent.
selection processes. As AI starts delivering on its enormous potential to increase productivity and power more efficient processes, forward-thinking businesses are faced with the challenge of adopting energy-intensive AI capabilities without compromising vital sustainability and energy efficiency objectives – all while maintaining data sovereignty and ensuring optimal return on investment. Let’s explore how businesses can adopt and integrate AI as part of an enterprise-wide transformation that’s focused on driving sustainability and energy efficiency priorities forward.
Of course, implementing AI is not as simple as flicking a switch. One of the major challenges is the energy intensity of the technology. According to a Gartner report, increasing adoption of GenAI will lead to dramatic increases in energy use, with annual ICT electricity increases of 25 per cent or more. These increased emissions and water consumption could result in vendors failing to meet environmental performance targets established in application
01. Accelerating efficiencies in the data centre
Adopting energy-efficient infrastructure is a powerful way to advance sustainability in an organisation’s data center. AI can support this by driving efficiencies while enhancing the company’s ability to monitor and control its carbon footprint. Net zero targets have come thick and fast in recent years. The European Union aims to cut greenhouse gas emissions (GHG) by 55
per cent by 2030 compared to 1990, and the ‘European Green Deal’ has mandated climate neutrality in the EU by 2050. With these ambitions, new corporate sustainability reporting standards have begun to come into force. More and more organisations operating in Europe are obliged to report on their ESG efforts, and these new standards may come to have significant global influence as well.
Energy-efficient technology has also evolved significantly over the years, rendering old hardware a burden. What took six servers in 2013 takes just one today. Meanwhile, innovative software and remote management solutions can provide an overview of the organisation’s energy usage and environmental impact. By carefully designing their IT environment in line with their priorities, businesses can find a balance between reducing their physical footprint, increasing efficiency and equipping themselves with the capacity they need to grow. However, as companies approach IT transformation, what they do with their data will have implications for future growth. Thirty-seven per cent of respondents to the GenAI Pulse survey indicated that their data and intellectual property are too valuable to be placed in a GenAI tool to which a third party might have access. By bringing AI to your data, you can maintain data sovereignty while embracing the benefits of GenAI.
02. The ‘as-a-service’ (aaS) model enables AI transformation while advancing sustainability Demand is growing for flexible consumption models, and the greater agility they offer is well-suited to optimisation for deploying AI workloads. As per a Forrester study, 88 per cent of businesses anticipate sustainability benefits from adopting an aaS model and 65 per cent expect savings of more than 10 per cent by doing so. An aaS model can ensure that companies continue to operate with the latest hardware that boasts the best energy efficiency and is produced to the highest sustainability standards. By opting for an aaS model, businesses can cut costs and reduce waste while gaining more control over their applications and data, thereby allowing them to modernise their IT environment and scale with AI where necessary.
03. Adopt AI without compromising energy efficiency to drive the future of work
Modern devices are increasingly being designed, manufactured and shipped with sustainability in mind, in addition to having intelligent AI-enabled features that
76 PER CENT OF IT LEADERS BELIEVE THAT GENAI WILL BE SIGNIFICANT OR TRANSFORMATIVE FOR THEIR ORGANISATIONS
WORK AUTOMATION USING GENAI AND OTHER TECHNOLOGIES WILL BOOST PRODUCTIVITY BY 60-70 PER CENT
keep users productive. For example, AI-based optimization software can learn and respond to how users work. It can adjust the device performance to meet peak worktimes and extend battery life through intelligent power-saving features, apply energy settings appropriate to performance requirements, and power down at the end of the day. In addition, it allows businesses to take advantage of regular refresh cycles to ensure that they operate with the latest energy-efficiency technology, reducing upfront costs and total cost of use (TCU) while driving operational benefits, thus supporting sustainability objectives.
LEVERAGING AI TO CHART A ROADMAP TO SUSTAINABILITY
Adopting energy-efficient infrastructure is a powerful way to advance sustainability and is already bringing about a radical shift in how businesses approach innovation and growth. However, adopting AI is a matter for the entire organisation, so to make the most of these opportunities, businesses must adopt a holistic approach, bringing leaders from across the organisation together to collaborate and integrate AI-led strategies into every facet of their operations. The era of AI has begun, and there has never been a better time to advance multi-faceted energy-efficient and sustainable priorities.
The author is the senior vice president, CEEMETA, Dell Technologies.
THE GOOD FIGHT
AS THE UAE TIGHTENS ITS AML AND CFT POLICIES, WE EXPLORE THE EVOLVING CRYPTO GUARDRAILS THAT ARE VITAL TO NAVIGATING COMPLIANCE, BOLSTERING SECURITY, AND BALANCING PRIVACY AMID DIGITAL TRANSFORMATION
BY ARUSHI GOEL
The UAE has made its tough stance on AML and CFT (anti-moneylaundering and combating the financing of terrorism) clear. The global Financial Action Task Force (FAFT) has removed the country from its grey list following a series of comprehensive reforms, including that of the virtual assets’ ecosystem. The UAE AML law was amended to include virtual assets, and regulators such as the Financial Services Regulatory Authority (FSRA) in Abu Dhabi Global Market (ADGM), the Virtual Assets Regulatory Authority (VARA) in Dubai, and the Dubai Financial Services Authority (DFSA) have followed the federal government’s guidelines for VASPs.
Additionally, the UAE Central Bank in 2023 issued guidance on AML/CFT risks for the BFSI industry, with particular focus on virtual assets and virtual asset service providers (VASPs). These guidelines were followed this year by the Central Bank’s Payment Token Services Regulations which laid down the licensing and registration regime for payment token services, including elaborate AML/CFT obligations of the payment-token service providers.
With these guardrails in place, VASPs and entities interacting with virtual assets and VASPs need to comply with the relevant rules and regulations, requiring them to assess their AML and CFT risks, conduct appropriate customer due diligence both at the time of onboarding as well as on an ongoing basis, maintain adequate transaction monitoring ability, and report suspicious findings to the Financial Intelligence Unit (FIU), among others.
As the crypto ecosystem evolves, the notion that cryptocurrencies and the related transactions are opaque and defy auditing is increasingly being debunked. This is because the blockchain technology on which these crypto assets are based is inherently transparent and traceable. Despite this, on-chain illicit activity in 2023
THE INTERPLAY BETWEEN BLOCKCHAIN INTELLIGENCE AND DATA-DRIVEN INSIGHTS IS THE CORNERSTONE OF RISK MANAGEMENT, COMPLIANCE AND CRYPTO INVESTIGATION
still accounted for about $23bn in transaction volumes. While less than 1 per cent of all on-chain transactions, this is a significant number. Mostly, illegitimate actors still use cryptocurrencies for laundering and other criminal activities because of their flexibility — cheap, cross-border transfers that are almost instantaneous. When we think of the link between crypto channels and criminal activity, we often picture on-chain activity like ransomware payments, scams, and hacks. But increasingly, ill-gotten funds from off-chain activity, such as narcotics trafficking and fraud, are also being laundered using crypto channels.
WINDS OF CHAIN
The off-chain trend presents some challenges for AML investigations, the most obvious being that expertise in cryptocurrency must extend beyond specialised cybercrime units. All investigators, law enforcement agencies and its personnel will need to be aware of evolving techniques of cybercriminals, including the shift from using only crypto to employing a mix of crypto and traditional assets for criminal activity.
The good news is that just as blockchain technology expands the toolkit of the traditional money launderer, it also expands the toolkit of the policymakers and the pursuers. From global-standard setting bodies to changes in national laws, numerous best practices are available from international organisations (such as FATF’s Red Flag guidance) and national authorities alike (such as Joint Guidance on Combating the use of Unlicensed VASPs in the UAE). These help describe behaviour patterns, enabling AML investigators to turn advice into heuristics. Data points such as surges in transactions at specific times of geopolitical change are given context by up-to-date intelligence. Blockchainbased data-driven heuristics are critical to the work of compliance teams and investigators, as additional tools to identify anomalous on-chain activity.
Now that money laundering in crypto encompasses all crime, such as narcotics trafficking and fraud, and not just that which is native to the crypto ecosystem, agencies must adapt if they are to detect wrongdoing. They need new approaches to AML and risk management that encompass blockchain technology, while enhancing traditional methods such as KYC. Know Your Customer and AML have gone hand in hand for many years in traditional financial spaces. KYC obligations are now extended to crypto exchanges where entities are required to be verified, and their transactions monitored.
A GLOBAL FIGHT
With appropriate attention to privacy, such monitoring can be crucial in flagging suspicious activity. Examples of this monitoring can be seen in traditional financial institutions and crypto exchanges around the world,
powered by advanced machine learning and artificial intelligence. AI is adept at sifting out, in real time, suggestive patterns from oceans of data. The volume of transactions screened by compliance products is on the rise — a testament to the global commitment to band together against money laundering. AMLnd CFT is a global fight with global stakes, and due to regulatory arbitrage between jurisdictions, criminals are able to exploit the gaps in cross-border collaboration between enforcement agencies. This cooperation can start with intelligence sharing and joint operations.
Collaboration will also be needed between public and private organisations to identify the best methods for overcoming today’s challenges. Private businesses have much to lose by failing to implement best practices. If they slip up in complying with mandated practices, they can incur regulatory penalties. But even where governments do not step in to regulate and penalize lax AMLnd CFT controls, an enterprise can fall foul of consumers who will no longer trust its brand. In extreme cases, a non-compliant business can find itself exiled from the financial system.
As such, the need for strong AML measures applies to both traditional and crypto-native financial institutions. Fortunately, technology has a strong track record of preventing money laundering. A manual crypto investigation can be thought of as a contradiction in terms. Auditing and compliance are now fundamentally driven by blockchain intelligence and the potential of underlying data to identify nefarious activity. Be it crypto-native or off-chain related crimes, identifying and analysing the activity of a single digital wallet can shine a light on entire networks of criminal activity. This is where technology is a key differentiator.
PRIVACY VERSUS SECURITY
However, implementation of adequate measures will involve finding a balance between privacy and security. BFSI businesses have an obligation to shield legitimate users, but they also have an obligation to prevent the misuse of their services. And while trying to find the balance, businesses must manage their compliance costs, based on their size, scale and complexity. Awareness of the risks, fed by a deep understanding of blockchain technology, will be vital if the UAE’s BFSI sector is to continue flourishing. This brings us back to technology.
The interplay between blockchain intelligence and data-driven insights is the cornerstone of risk management, compliance and crypto investigation. By leveraging advanced technology, managing compliance, and investing in education, the crypto ecosystem can achieve a sustainable and secure framework that fosters innovation while protecting against illicit activities.
The author is the policy lead – Middle East and Africa, Chainalysis.
ON-CHAIN ILLICIT ACTIVITY IN 2023 STILL ACCOUNTED FOR ABOUT $23BN IN TRANSACTION VOLUMES. WHILE LESS THAN 1 PER CENT OF ALL ON-CHAIN TRANSACTIONS, THIS IS A SIGNIFICANT NUMBER
NAVIGATING THE DIVIDE
WHERE DOES DATA GOVERNANCE END AND AI GOVERNANCE BEGIN? WE FIND OUT MORE
BY SID BHATIA
We all think about governance often in our daily lives. From our private living rooms to our boardrooms, we hope for a strong hand on the tiller. And what separates good governance from bad? Nuance. Leaders that exhibit attention to detail are most commonly the most effective. In the UAE, as digitalisation continues in the season of generative artificial intelligence (GenAI), enterprise leaders are gripping that tiller just a little bit more tightly, anxious about the details that may have slipped under their radar. Here, I explore just one example of nuance in governance: the difference between data governance and AI governance.
The UAE government has used its own tiller to navigate the reef edge between nurturing innovation and protecting private individuals. Federal Decree Law No. 45 of 2021, often referred to as the “Personal Data Protection Law”, is aimed at every aspect of data storage and handling, from collection and processing to any transfers within national borders. And while the country has yet to enact any formal regulations surrounding AI, media reports suggest that such regulations are in the pipeline. The UAE is already the first to establish an AI ministry; and Digital Dubai has
led the way on AI governance by publishing a set of AI Ethics Guidelines that call for the now-usual deliverables of fairness, accountability, transparency and explainability.
Data governance is all about availability, usability, integrity, and security, whereas AI governance concentrates on aligning AI initiatives with business goals through documentation and audit. These activities are designed to enable accountability, especially as it relates to the potential introduction of bias in machine learning (ML) models.
IT’S THE LAW
Both pursue the underlying goal of trust — the trust of the consumer and the trust of the regulator. We have seen the latter’s requirements in law for data governance, and in spirit (with laws potentially on the way) for artificial intelligence. In data governance, enterprises must also contend with their own industry standards and any international laws like General Data Protection Regulation (GDPR). As we wait for UAE government regulations on AI to take shape, we can reliably speculate on what that shape may be by looking at already published guidelines within the
country and the various regulatory and non-regulatory actions of other governments around the world.
For example, the US National Institute of Standards and Technology (NIST) published a range of frameworks, including the AI Risk Management Framework, and the AI Bill of Rights; the UK launched the AI Safety Institute; and Singapore’s Infocomm Media Development Authority (IMDA) released AI Verify. Even the European Union has an AI Act that empowers the levying of significant penalties for non-compliance.
Increasingly, businesses must be aware of and navigate external rules as they digitalise their operations. Understanding where data governance ends and where AI governance begins is vital to remaining on the good side of regulators. When implementing data governance, we look first to policies, centralised catalogs, and stewardship, and strive to maintain data quality. With AI, things become more complicated, but we can begin with Digital Dubai’s ethical guidelines and compose risk-assessment frameworks based on these. We can also review our operational efficiency and come up with ways to monitor the value-add of each project. Indeed, the effectiveness of AI governance will hinge on the level of observability of AI systems.
UNITING STAKEHOLDERS
It is in the implementation where we can see the starkest differences between AI and data governance. AI frameworks should stand apart from cataloging datasets. AI governance is about enforcing rules around the implementation of solutions to avoid a range of errors during development and deployment. In digitally competitive economies such as those found in the GCC, a misstep could have severe implications for a private business, both in terms of lost consumer trust and regulatory penalties. Additionally, GenAI brings in a host of concerns related to AI and data governance. Large language models, for instance, can lead to non-compliance with privacy and residency regulations, as well as hallucination effects emanating from subpar training data. In both these cases, data governance and AI governance become intertwined. Now let’s consider stakeholders. If we look at the stakeholders on the data and AI sides, we see significant differences. DB admins, maintenance teams, IT
admins, compliance officers, and business users can all be considered stakeholders in the organisation’s data. When we turn our attention to AI, though, we see a far broader range of experts and beneficiaries — from data scientists and ML engineers to risk managers and lawyers, not to mention ethics specialists and line-ofbusiness executives. It is vital that all these people collaborate under common leadership. AI governance must be consistent, especially as new models and use cases emerge. Critical to the process is a platform that unites IT, data science, and business management through comprehensive visibility into all projects. This platform must be transparent about performance and status so that information is appropriately actionable.
As we have seen, AI governance and data governance are both essential and distinctive and yet one can have great impact upon the other. Data accuracy and security build trust in different ways; the former relates to the trustworthiness of models, and the latter relates to guarantees of privacy. AI governance assures internal and external parties that models are being deployed, operated, and monitored fairly, accountably, transparently and in a way that allows those with questions to get answers to those questions in a timely manner.
HANDS ON TILLERS
As time goes on, and AI becomes more and more enmeshed in our everyday lives, AI governance will be the glue that holds everything together. Understanding it today (and how it differs from data governance) can prevent predictive and generative solutions causing problems tomorrow. Organisations in the UAE must strive to enhance the AI literacy of all their people and revisit the concept of governance for the good of all future projects. So, reach for the tiller and steer wisely.
The author is the regional VP and general manager, Middle East, Turkey and Africa at Dataiku.
DATA GOVERNANCE IS ALL ABOUT AVAILABILITY, USABILITY, INTEGRITY, AND SECURITY, WHEREAS AI GOVERNANCE CONCENTRATES ON ALIGNING AI INITIATIVES WITH BUSINESS GOALS THROUGH DOCUMENTATION AND AUDIT. THESE ACTIVITIES ARE DESIGNED TO ENABLE ACCOUNTABILITY, ESPECIALLY AS IT RELATES TO THE POTENTIAL INTRODUCTION OF BIAS IN MACHINE LEARNING (ML) MODELS.
DESIGNING HUMAN-CENTRIC
GENAI EXPERIENCES
WITH ADVANCED LANGUAGE MODELS THAT INTERPRET, CREATE, AND EVEN INTUIT, GENAI OFFERS BUSINESSES NEW WAYS TO BOOST EFFICIENCY AND ENGAGEMENT WHILE KEEPING PEOPLE AT THE HEART OF INNOVATION
BY FARES ASADI
Artificial intelligence has changed everything, it seems. Across the GCC, it has changed how we spend our free time, how we shop, how we invest, how we communicate… and how we work. In fact, according to a ServiceNow research study from December 2023, 74 per cent of UAE employees — a whole 26 percentage points higher than the EMEA (Europe, Middle East and Africa) average — agree that AI is the biggest opportunity for the future of the workforce.
HUMAN IN THE MIDDLE
Large language models (LLM) are outperforming our wildest expectations about AI – which is good news for regional businesses. There are already academic studies from reputable universities claiming some of these products have passed the famed Turing test*. While we shall have to wait for widespread consensus to build around such findings, we don’t have to wait to test the viability of Generative AI (GenAI) in enterprise use cases. This is already happening. LLM variants have proven extremely adept at parsing voice and text. Commands, queries, and other more complex interactions are
74 PER CENT OF UAE EMPLOYEES AGREE THAT AI IS THE BIGGEST OPPORTUNITY FOR THE FUTURE OF THE WORKFORCE
handled with poise. We cannot speak for Dr Turing but if he were present for some of these human-AI confabs, it is hard to imagine him being unimpressed.
The same quality that makes GenAI such a great creator also makes it a great interpreter. That quality is semantic understanding. The AI can generate a digital facsimile of human-like intuition. This allows it to discern human intent in a way which goes beyond keyword-matching to a more contextual approach to information processing. The approach allows all kinds of inferences, including deducing emotional states from tone or phrasing.
All that is left for us is to figure out how to integrate these technologies in ways that will put the employee front and center and unleash their productivity and creativity and ultimately result in improved employee satisfaction and exceptional customer experiences.
GENERATION NEXT
When we examine this interpretive side and notice the deep complexities at work, it will come as no surprise when GenAI gives us top-notch summaries from longform articles and 1,000-page documents. The labour hours saved in these use cases alone has an immensely positive impact on the employee experience. It is, of course, a short hop from summarisation to the creation of original content. LLM is just one area of GenAI that covers the interpretation and creation of text and audio. The broader field includes images and even videos. These can be used as learning or communication vehicles for employees.
You will note that all of this functionality serves humans. We have concentrated on employees but in serving these employees, GenAI can also tend to the needs of customers by handling standard, FAQ-type issues. Because of GenAI’s interpretive and creative prowess, many of the preferences of the region’s consumers
IMAGINE AN EMPLOYEE THAT HAS SPENT AN HOUR OR MORE TALKING A CUSTOMER THROUGH A COMPLEX ISSUE. A GENAI-POWERED VIRTUAL ASSISTANT MAY PROACTIVELY LOOK UP RELEVANT INFORMATION
AS THE CONVERSATION PROGRESSES, SHORTENING RESOLUTION TIME.
for human contact may melt away. But if they don’t, human help is only a click away. Either way, whether through GenAI or human interaction, the customer will have an experience that is individual to them — impactful and agile, leading to a positive impression and possibly even voluntary brand ambassadorship.
The role of GenAI in a successful experience ecosystem is complex. It might be a frontline customer attendant, a virtual assistant to an employee, a researcher, an analyst, or a stenographer. AI fits in with the vision of humans, doing what is required to deliver quality user experiences, at all relevant points in the business model, for each employee and every customer.
LIFT AND THRILL
Imagine an employee that has spent an hour or more talking a customer through a complex issue. A GenAI-powered virtual assistant may proactively look up relevant information as the conversation progresses, shortening resolution time. That same virtual assistant may then summarise the contact session so the employee can move on more quickly to the next customer. Internally, procurement is a complex process involving policy navigation, identification of the item required — a laptop, for example — and completion of the relevant information to raise a ticket. A GenAI assistant is the ideal candidate for walking the employee through this process. Through straightforward conversation it becomes as easy as a visit to the stationery cupboard.
These scenarios describe streamlined employee experiences. And for the customer, we can imagine all kinds of use cases, from troubleshooting and product-searching, to following up on an order or clarifying an invoice.
Every human breakthrough has found success in leveraging the discovery for the betterment of people. Steam gave us kettles and locomotives. Electricity gave us home heating and the lightbulb. The internet gave us new forms of communication and commerce. AI will also give us new realms of experience and convenience, provided we deploy it ethically and inclusively. For the enterprise, measurable ROI (return on investment) will also be part of the discussion. If GenAI is going to work for us, we must always be looking for ways to improve it — to support employees and engage customers.
*Mathematician, codebreaker and computer visionary, Alan Turing’s interest in artificial intelligence led him to develop the ‘Turing Machine’, which is still used as a basic teaching device in computer science.
The author is the Director of Solution Consulting MEA at ServiceNow.
THE AI CAN GENERATE A DIGITAL FACSIMILE OF HUMAN-LIKE INTUITION
HOW TCS IS DRIVING GENAI ADOPTION
In an exclusive interview with Gulf Business, Siva Ganesan, the global head of TCS’ AI.Cloud divison, shares how the company is guiding organisations through AI integration, overcoming implementation challenges, and paving the way for an AI-driven future
By Neesha Salian
&A
As artificial intelligence (AI) continues to reshape industries globally, Tata Consultancy Services (TCS) is helping businesses all over the world adopt AI solutions with speed and precision. In this interview, Siva Ganesan, the global head of TCS’ AI.Cloud business unit, reveals how the company is guiding organisations through AI integration, overcoming implementation challenges and paving the way for an AIdriven future.
Ganesan also showcases the company’s AI WisdomNext platform and how it empowers companies to streamline operations, enhance decision-making, and future-proof strategies in a rapidly evolving digital landscape.
Give us an overview of how rapidly AI is evolving and its overall effect on businesses globally.
Artificial intelligence is increasingly being integrated into various business processes, enhancing efficiency and automating repetitive tasks. AI technologies are reshaping industries by streamlining operations, enhancing decision-making, and fostering innovation. This widespread adoption is driven by AI’s ability to enhance customer experiences, improve employee productivity, and increase revenues. As per the recent TCS AI for Business study (2024), the following are some key insights into the global AI market scenario:
59 PER CENT of corporate functions have AI implementations in process or completed
The majority of executives (54 PER CENT) believe AI’s impact on their business model will be greater or at least equal to earlier disruptive technologies (like the internet)
55 PER CENT of organisations are making changes to their business model, stakeholders’ roles or changes to their product and service offerings and how to sell them in the AI world
Tell us how TCS is working with companies across the world to help them become early adopters of AI.
TCS provides end-to-end service in the entire value chain of organisations to implement AI interventions, starting from advisory services, framing the roadmap for adoption, exploring possibilities and pilot specific business scenarios, subsequently scaling these to production and then providing continuous operations support.
The company deploys various indigenous platforms, tools and technology offerings to accelerate this entire cycle of activities providing customers with a faster time to market, increasing operations efficiency along with consistently high customer satisfaction scores.
Tell us about TCS’ AI WisdomNext platform. How does it enable organisations to adopt next-gen technologies at scale, reduce costs, and stay within regulatory frameworks?
When businesses, globally, are grappling with the uncertainty and complexity of the paradigm shift brought forth by GenAI, TCS AI WisdomNext Platform promises to alleviate some of the challenges of GenAI adoption. It also helps enterprises seamlessly navigate the technology landscape to infuse Generative AI into the ‘here and now of business’, as well as fuel re-imagining business models of the future. This enterprise-grade orchestration and arbitrage platform enables rapid onboarding of business use cases that translate into tangible business value, responsibly. The platform is cloud-agnostic and supports multiple models, providing a unified user interface that is both secure and customisable.
The platform has several key features, including multimodal, multi-model, and multi-cloud capabilities. This allows for easy onboarding of business use cases using GenAI interventions and integration with existing IT applications. The platform further enhances productivity by incorporating GenAI into the software development lifecycle and application management operations. With excellent model evaluation and fine-tuning offered as a service, the platform helps organisations make informed decisions regarding the GenAI technology landscape.
The platform employs a local prompt-and-response store, termed ‘Knowledge House’, providing pre-aligned golden responses to existing queries. This helps optimise costs, improve platform performance, and ensure the accuracy and explainability of the GenAI output. Prioritising a human-first approach, empowers users to customise
SIVA GANESAN GLOBAL HEAD
TCS AI.CLOUD
generated content, ensuring it aligns with their preferences and standards. The core capabilities of the platform include aggregation, arbitrage, intermediation, data management, security, ethical guardrails and analytics. These capabilities enable seamless integration of AI-based services, comparison of AI models and costs, integration of in-house and third-party applications, data management, ensuring ethical and responsible AI practices, and providing insights into usage patterns, accuracy and cost.
How does the platform provide ready-to-deploy AI solutions? Could you share some examples of how these solutions have been successfully implemented in various industries?
WisdomNext provides ready-to-deploy AI solutions through a comprehensive suite of industry-specific, pre-configured templates. These templates jumpstart Generative AI implementations, significantly compressing the ideation to execution cycle. A few examples of successful implementations across various industries are outlined below:
For a leading media company based out of NY, we have infused GenAI augmentation in their sales process by creating a chat interface based on natural language. The solution helps them to inform customers of the availability of billboards at suitable locations that fulfil their requirements concerning proximity. The solution integrates with the existing system to generate suitable quotes and complete the enquiry process.
The ‘GenAI in SDLC’ module of the platform is used for a leading US-based global insurance company in its cloud migration programme. The platform augments the phases of the migration programme and helps the developers by generating a portion of code based on the specifications provided. This resulted in a 15-20 per cent productivity
boost, translating to significant cost savings for the customer.
We have showcased GenAI capability of the platform in the compliance domain for one of the leading global banks. The solution is configured to audit system control definitions on specified audit parameters like ‘5W’s and report non-compliance. The solution also suggests corrective actions to set right the identified discrepancies. The solution was extended to create definitions for new checks and controls from image or text input and ensure the same complies with the defined audit criteria. This helps the customer to keep their checks and controls updated with the latest compliance requirements and avoid hefty fines and penalties for non-conformance.
For a leading retailer and pharmacy, we have used the business solution module of WisdomNext to enhance the OTC experience of their customers. The solution created the ability to scan the bar code of any product to voice playback the detailed literature in terms of product suitability, price, similar products etc. It was extended to provide answers to any potential questions voiced by the customer on the product in an interactive manner. The voice-enabled solution was particularly useful for visually challenged customers but gained popularity with all others for having an automated bot assistant helping with the purchase.
Many businesses, particularly in the UAE, face challenges due to a lack of in-house AI expertise and outdated infrastructure. How does TCS’s platform help such organisations? We understand that many businesses in the UAE are eager to leverage AI but face hurdles due to a lack of in-house expertise and outdated infrastructure. WisdomNext is designed to overcome these challenges and empower organisations to embrace AI’s full potential, drive innovation and improve operational efficiency. Our high-quality advisory services guide clients through AI adoption and implementation by analyzing business data to identify high-impact areas and offering recommendations and best practices based on
THE PLATFORM EMPLOYS A LOCAL PROMPTAND-RESPONSE STORE, TERMED ‘KNOWLEDGE HOUSE’, PROVIDING PRE-ALIGNED GOLDEN RESPONSES TO EXISTING QUERIES
“WISDOMNEXT PROVIDES READY-TO-DEPLOY AI SOLUTIONS THROUGH A COMPREHENSIVE SUITE OF INDUSTRY-SPECIFIC, PRE-CONFIGURED TEMPLATES.
THESE TEMPLATES JUMPSTART GENERATIVE AI IMPLEMENTATIONS, SIGNIFICANTLY COMPRESSING THE IDEATION TO EXECUTION CYCLE.”
Getty Images
industry-specific use cases. TCS AI WisdomNext simplifies AI adoption by providing user-friendly interfaces and pre-built models and pipelines. These can be customised to fit specific business needs. Additionally, by using cloud-based hosting it provides scalability on demand, effectively addressing infrastructure limitations.
We leverage the platform to streamline development and deployment through end-to-end workflow management and collaboration tools. This fosters seamless alignment between data scientists, developers, and business stakeholders.
What are some key ways AI can boost productivity, reduce costs, and enhance customer experience?
The UAE is witnessing a rapid digital transformation, and AI is at the forefront of this change. Platforms like TCS’ AI WisdomNext can offer substantial benefits to businesses in the UAE. It orchestrates and aggregates multiple AI services, streamlining operations and enhancing customer experiences.
One of the key benefits of AI is its ability to automate routine tasks, freeing up valuable employee time for more strategic initiatives. In addition to this, AI can optimise multiple business functions, for example:
01. SUPPLY CHAIN MANAGEMENT – predicting demand, optimising inventory levels, and improving logistics. This leads to enhanced efficiency and reduced delays.
02. OPERATIONS PLANNING – AI-driven analytics provide valuable insights into market trends, consumer behaviour, and operational performance, enabling better decision-making.
03. CUSTOMER EXPERIENCE – analysing customer data, AI can offer personalised recommendations and services, improving customer satisfaction and loyalty. AI-powered chatbots and virtual assistants enhance user interfaces and interactions on digital platforms, making them more intuitive and user-friendly.
04. AI AUTOMATION - this reduces the need for manual labour and minimises errors, leading to cost savings. AI can also optimise energy consumption in buildings and industrial processes, resulting in reduced utility costs.
AI has industry-specific applications as well. In the retail sector, AI optimises pricing strategies, manages inventory, and provides personalised recommendations. In finance, AI detects fraud, assesses credit risk, and offers personalised financial advice. In healthcare, AI assists in diagnosing diseases, managing patient records, and personalising treatment plans. AI can also contribute to smart city initiatives in the UAE, assisting in urban planning, traffic management, and resource allocation.
What are the common obstacles businesses face when implementing AI solutions?
Businesses often encounter several obstacles when implementing AI solutions, and TCS is adept at addressing these challenges. One fundamental issue is the quality and availability of data. TCS supports businesses by assisting
them in collecting, cleaning, and structuring their data to make it suitable for AI applications.
Another significant challenge is integrating AI solutions with existing systems. We leverage our expertise in system integration to ensure smooth interoperability and minimise disruptions. Cost management is also a concern, and we help mitigate this by offering scalable, cloud-based AI services that reduce initial investment costs and demonstrate a return on investment strategy.
Furthermore, the lack of expertise in AI and machine learning is a common hurdle. We address this through its Center of Excellence (COE) services, which help customers build the necessary internal skills. Change management is another area where TCS provides support by developing strategies that include communication plans, training sessions, and support systems to facilitate a smooth transition for employees. Ethical and legal concerns are also taken into account, with TCS offering guidance on ethical AI practices and ensuring compliance with relevant regulations. Lastly, scalability is considered in the design of AI solutions, ensuring they can handle larger datasets and accommodate more users as the business grows.
What do you see as the future of AI in business?
How do you anticipate AI and cloud technology evolving over the next five to 10 years?
One prominent trend is the growing recognition of GenAI as a catalyst for creating new value. While executives anticipate substantial benefits within two years, there is also a caution against overemphasising productivity gains alone. Language models are expected to become more standardised, with smaller models proliferating and integrating seamlessly into products and services.
Another key development is the shift toward multimodal models, which incorporate various forms of input and output, enhancing the capabilities of generative AI tools and large language models (LLMs). We can also expect a rise in generative AI-augmented applications and services, with app developers increasingly adopting chat interfaces to boost customer engagement and improve user experience. AI-as-a-service (AIaaS) will continue to grow, offering pre-built AI models, tools, and APIs hosted on cloud platforms. This trend will enable enterprises to integrate AI functionalities without needing specialised expertise or infrastructure. Additionally, the advancement of edge AI computing, supported by 5G networks and energy-efficient processors, will enhance the ability to run AI applications directly at the edge.
Monitoring carbon intensity is becoming increasingly important, as larger generative AI models are more energy-intensive compared to smaller, task-specific models. Research is focusing on developing more energyefficient generative AI tools and scaling energy production to support this ecosystem. TCS will play a crucial role in this transformation by driving innovations in these areas, offering scalable AI and cloud solutions, and helping businesses navigate the complexities of integrating these technologies.
UNPACKING THE MIDDLE EAST JOB MARKET IN 2024
With a 17 per cent surge in job postings in the UAE and rising demand across Saudi Arabia and Qatar, the Middle East job market is evolving rapidly. Bayt.com’s VP of Growth, Dina Tawfik, sheds light on the latest hiring trends, AI-driven recruitment advancements, and the essential leadership skills for navigating digital transformation
By Neesha Salian
DINA TAWFIK VP OF GROWTH BAYT.COM
In H1 2024, the Middle East job market experienced a significant uptick in activity, with notable job growth in the UAE, Saudi Arabia, and Qatar. Sectors like real estate, retail, and technology are fuelling this demand, as employers prioritise candidates skilled in digital transformation. Gulf Business speaks with Dina Tawfik, VP of Growth at Bayt.com, who provides key insights into current trends, the role of AI in recruitment, and the evolving skill sets that today’s leaders must embrace to stay competitive.
How has the job market in the Middle East evolved during H1 2024 compared to the same period in 2023? Can you share any key trends you have observed in terms of job postings and hiring activity?
In 2024, the UAE witnessed a 17 per cent increase in job postings in the first half of the year compared to the same period in 2023. This surge has resulted in nearly 1.7 million job applications, leading to over 500,000 successful job matches, improving the match ratio to 34 per cent, up from 30 per cent last year. The private sector, including industries like real estate, retail, and construction, has been a key driver of this demand.
Which industries have shown the highest demand for talent in 2024 so far? What factors are driving growth in these sectors?
The private sector in the UAE has shown the highest demand for talent, particularly in industries such as real estate, retail, wholesale, and construction. Companies like Al Futtaim Group and Amazon have been actively hiring, driven by the dynamic needs of the market and growing opportunities in these sectors
What roles are currently in most demand, particularly at the executive or C-suite level? Are there specific skills or experiences employers are prioritising when hiring for these high-level positions?
There is a broader trend across industries emphasising leadership roles in sectors like real estate, retail, and technology. Employers are likely prioritising candidates with a proven track record of managing adapting to digital transformation, especially given the rise of artificial intelligence (AI) technologies. The increasing demand for talent in these specific industries would potentially lead to acquiring talent at the executive level or higher to manage them. Additionally, as AI continues to penetrate different industries, the demand for leadership qualities in change management, strategic decision-making, and the ability to lead organisations through technological advancements are increasing across several industries.
How has the average time-to-hire changed over the past year? Are employers making decisions faster due to increased competition for talent?
The growing integration of AI in recruitment processes is likely to have impacted the time-to-hire positively. Automated tools like AI-driven CV searches and job description generators allow employers to screen candidates more efficiently, and at Bayt.com there are continuous efforts to enhance current AI tools as well as develop additional innovative tools. This likely results in a faster hiring process, especially in competitive sectors where there’s high demand for talent and considering the fact that some job postings on online job sites receive job applications in thousands.
In which countries or regions of the Middle East are you seeing the highest job growth? Are any markets emerging as key employment hubs?
While the UAE was specifically highlighted for its job growth, markets like Saudi Arabia and Qatar are also emerging as key employment hubs, driven by major ongoing economic efforts to promote diversity in those markets, as well as government initiatives to attract talent globally. These countries are increasingly investing in sectors such as construction, technology, and healthcare, leading to a surge in job opportunities.
How is AI transforming the job market and the recruitment process at Bayt.com? Tell us about AI-driven tools or technologies that are currently being used to optimise recruitment.
At Bayt.com, AI has revolutionised the recruitment process. AI-powered tools such as automated job descriptions, CV writing assistance, candidate assessments, and AI-driven searches have transformed how employers and
job seekers interact. Tasks that previously took hours, such as CV screening and job description generation, can now be done efficiently with a few clicks.
How do you foresee AI reshaping the types of skills and roles in demand across industries? Are you seeing new job categories emerge as a result of AI advancements?
Artificial intelligence is already affecting job availability across sectors, particularly in areas such as creative content writing, software coding, customer service, and financial analysis. As AI continues to advance, there will be an increasing demand for roles requiring higher levels of education and advanced skills in AI, while other more repetitive tasks may decline.
What opportunities do you see for AI to create new jobs or enhance existing ones?
Artificial intelligence presents significant opportunities to enhance productivity and create new roles. It allows workers to focus on higher-level tasks while automating routine work. The key will be in upskilling workers to handle sophisticated tasks and work alongside AI.
What are some of the key challenges companies face today when hiring for C-suite positions? Has the demand for C-suite talent in the region changed over recent years?
One of the biggest challenges companies face when hiring for C-suite roles is finding leaders who can effectively manage digital transformation. The rapid adoption of AI and other advanced technologies has made it essential for executives to have a strong understanding of these tools and how to leverage them for the growth of their respective entities, as well as the development of their teams. Additionally, there’s a growing emphasis on finding leaders who can promote
innovation and adaptability within their organisations to keep pace with changing market demands.
Which leadership traits and skills are most sought after in the current market? How important is a leader’s ability to manage digital transformation, particularly with the rise of AI?
In today’s market, leaders who can manage digital transformation effectively are in high demand. This includes skills like strategic thinking, technological proficiency, and the ability to lead teams through change. With AI becoming increasingly integrated into business processes, the ability to guide organisations through these technological advancements is crucial. Leaders must also have openness to innovation to succeed in the current business landscape.
With many industries undergoing rapid change, what advice would you give to executives looking to future-proof their careers? How important is continuous learning for leaders at the C-suite level?
To future-proof their careers, executives must prioritise continuous learning, particularly in emerging technologies like AI. Staying updated on industry trends and embracing a culture of innovation within their organisations will be essential for long-term success. Executives should also seek out opportunities to enhance their leadership skills by focusing on managing and adapting to digital transformation and AI’s disruptiveness.
Are there any specific industries where you expect to see a higher demand for C-suite talent in the coming years?
The technology, healthcare, and renewable energy sectors are anticipated to experience a rise in demand for C-suite talent as these industries grow rapidly and require leaders skilled in innovation and technology. Insights from recent discussions suggest that while there is some debate about when exactly the hiring wave will begin, the focus on sustainability is driving a heightened need for executives with green leadership skills, particularly in renewable energy according to the Economic Times. Additionally, studies on the future of work underscore the importance of leadership that can adapt to evolving trends and drive growth in these dynamic according to McKinsey.
Given the rapid changes in the job market and technology, what do you predict the future of work will look like in the region over the next five to 10 years?
The future of work in the Middle East is expected to be significantly influenced by AI. AI is already reshaping recruitment and the types of jobs available. As organisations adopt more AI-driven tools, the demand for advanced skills and new roles will grow, transforming the labour market and necessitating ongoing learning and adaptation.
EMPOWERING INNOVATION IN THE REGION
Using advanced hardware and localised storage options, HyperFusion is providing the region’s enterprises with cost-effective, scalable computing tailored to regulatory and privacy needs
By Neesha Salian
What is the technology that HyperFusion uses and how do they offer access to GPUs?
At HyperFusion, we’re dedicated to providing local companies with access to the most advanced AI computing hardware and software, enabling them to innovate and grow using the latest tools.
We offer access to our state-of-the-art GPUs through both our cloud solutions and on-premises setups, depending on the specific needs of your business. For those tackling particularly demanding projects, such as large-scale AI training or high-performance computing (HPC) workflows, our solutions are equipped with Nvidia H100 GPUs. These GPUs represent a significant performance leap, delivering unparalleled speed and efficiency compared to the previous-generation A100 GPUs.
In addition to this, our infrastructure is designed with 10Gb/s symmetrical bandwidth and a modular build, ensuring a scalable AI environment that can be tailored to suit the unique requirements of various industries.
Why is it considered cost-effective to compute data locally as opposed to US-dominated public cloud offerings?
The major public cloud providers have leveraged their immense scale to impose a “me or nobody” approach, compelling local companies to carry out their computing offshore at a significant premium. This situation has led to annual cost increases of nearly 20%, with businesses feeling they have no other choice but to pay these escalating fees to access the latest computing technologies.
Moreover, the one-size-fits-all service model of these large public cloud providers lacks the flexibility needed to accommodate the unique requirements of
individual companies, particularly those involved in AI development. The commonly used cloud services often fall short of providing the computational power necessary for advanced AI technologies. Additionally, security concerns are mounting, as these platforms have been known to use private data to train their own AI models, putting sensitive information at risk. By contrast, local computing offers a more tailored and secure solution. It allows companies to maintain control over their data, optimise their computational resources, and avoid the rising costs associated with public cloud services.
What are the benefits of local companies choosing local storage solutions from a regulation and data privacy perspective?
From a regulation and data privacy perspective, local companies opting for local storage solutions stand to gain significant advantages. Firstly, local storage ensures data sovereignty and compliance with local data security regulations. By keeping data within national borders, companies can maintain full control over their information while still accessing cuttingedge technologies.
Moreover, when AI processes data locally, it does so directly on the device where the data is generated. This approach allows all computations, from data analysis to machine learning, to happen on the local hardware. As a result, companies benefit from quicker, more efficient processing, making their systems better equipped for real-time AI applications and enabling them to respond swiftly to changing conditions. In essence, choosing local storage solutions offers a robust framework for maintaining data integrity, enhancing operational efficiency, and ensuring compliance with both local and international standards.
THE FIRM’S INFRASTRUCTURE IS DESIGNED WITH
SYMMETRICAL BANDWIDTH AND A MODULAR BUILD, ENSURING A SCALABLE AI ENVIRONMENT THAT CAN BE TAILORED TO SUIT THE UNIQUE REQUIREMENTS OF VARIOUS INDUSTRIES
QUENTIN REYE CEO HYPERFUSION
“HYPERFUSION HAS BROUGHT STATE-OF-THE-ART COMPUTING TO THE MIDDLE EAST, RECOGNISING THAT AI TASKS DEMAND BESPOKE SOLUTIONS, WHICH GENERIC US PUBLIC CLOUDS OFTEN FAIL TO DELIVER.”
How close is the UAE and Saudi Arabia to achieving more stringent and enforceable data privacy laws and what would this mean for local companies?
In recent years, the UAE and Saudi Arabia have made progress in strengthening data privacy regulations, primarily driven by their free zones. However, aligning with GDPR standards should be the ultimate goal to ensure robust data protection.
For local companies, more stringent and enforceable data privacy laws would provide vital assurance that their data remains secure and under their control. This is essential in preventing data from being used to train foreign AI models, which could give external entities an unfair advantage. By advancing their data privacy frameworks, the UAE and Saudi Arabia can create a safer and more competitive
environment for local businesses, protecting their interests on the global stage.
How has HyperFusion been able to pioneer computing in the Middle East and which are their top clientele?
HyperFusion has brought state-of-the-art computing to the Middle East, recognising that AI tasks demand bespoke solutions, which generic US public clouds often fail to deliver. Since launching the project in 2022, we’ve focused on delivering tailored, use case-driven solutions, enabling us to establish the largest AI computing capability in the GCC region. Our top clientele includes medium to large enterprises and governmental entities, all of whom rely on our customised computing solutions to support their advanced AI initiatives.
EMPOWERING INNOVATION AND AI TRANSFORMATION
From its latest innovations to emerging tech trends and sustainability goals, Microsoft UAE's Naim Yazbeck offers insights into the company's continued support of the UAE’s ambition to become a global technology hub
By Neesha Salian
NAIM YAZBECK GENERAL MANAGER MICROSOFT UAE
Q&A
In a conversation with Naim Yazbeck, general manager of Microsoft UAE, we explore the tech giant’s recent initiatives and pioneering role in the UAE’s digital transformation journey. Following their dynamic presence at GITEX Global, where they unveiled the AI National Skills Initiative alongside the UAE Government to upskill 100,000 government employees, Yazbeck details Microsoft’s commitment to harnessing cloud, AI, and advanced cybersecurity to fuel the nation’s AI revolution.
What did you showcase at GITEX Global?
At the show this year, we presented a range of exciting announcements and cutting-edge innovations that align with the UAE’s AI transformation goals and reinforce its position as a leading global hub of innovation. We were particularly proud to launch the AI National Skills Initiative, in partnership with the UAE Government, which will upskill 100,000 government employees across federal and local institutions in Dubai, Abu Dhabi, and Sharjah over the next 12 months. This comprehensive AI training programme aims to address AI knowledge gaps, enhance AI fluency, and equip government employees with the skills necessary to drive digital transformation and elevate public service quality across the UAE.
Visitors to our stand at the show had the opportunity to experience an innovative Generative AI (GenAI) application, ‘Sawa’. This app is designed to help users learn more about the UAE, access essential government services, manage their health, and contribute to the upkeep
of public spaces. By fostering a sense of belonging and responsibility among UAE residents, ‘Sawa’ aligns with the nation’s Happiness Index objectives, supporting the UAE’s goal of being a preferred destination to live and work.
How are you contributing to the UAE’s digital revolution?
Microsoft is fully committed to supporting the UAE’s ambitious digital transformation agenda and vision to become a leading global hub of technology innovation and development. Our role is to empower organisations across all sectors by providing them with the latest cutting-edge solutions in AI, cloud computing, and advanced cybersecurity to overcome long-standing challenges, drive economic growth and accelerate digital transformation.
Our globally trusted cloud is the foundation for AI innovation and transformation across the UAE. In fact, the results of our latest Cloud Dividend Snapshot report for the UAE, which we have launched at GITEX showcase the significant economic benefits that our cloud ecosystem is set to bring to the UAE. According to the report, Microsoft, along with our partner ecosystem and cloud customers in the UAE will generate a staggering $74.4bn in revenue for the UAE economy over the next four years. In addition to this economic growth, the Microsoft cloud will also contribute to the creation of around 152,530 new jobs in the UAE during this period. Furthermore, Microsoft and its partner ecosystem will spend approximately $5.1bn in the UAE’s data centre regions for services and products in local economies. This investment will fuel the growth of enterprises, particularly those looking to harness the power of cloud and AI to stay competitive in today’s increasingly digital landscape.
Through our collaborations with the UAE government, we are supporting the country in transforming itself from a consumer of technology to a true hub of innovation, where technology is created and exported all over the world. We are achieving this by bringing our comprehensive portfolio of solutions, including Microsoft Copilot to enterprises across the country.
Our investment in local talent is equally critical. The recent announcement of our Global Engineering Development Center in Abu Dhabi, for example, underscores our long-term commitment to building a strong local tech ecosystem and pool of tech talent.
By fostering innovation and enabling organisations to effectively leverage the latest AI technologies, we aim to ensure that the UAE remains at the forefront of today’s ongoing AI revolution.
What major industry trends do you see shaping the tech landscape in the coming years?
The tech landscape is being shaped by several transformative trends. First, AI, particularly GenAI, is reshaping how businesses operate, offering powerful tools for automation, innovation, and customer engagement. Our research has shown that employees in the UAE, and around the world, are extremely excited about the potential of GenAI to help them enhance their performance at work, to the point that 78 percent are bringing their own AI tools to work. This is a trend that will accelerate as initial experimentation with AI continues to give way to strategic leverage and organisations across all sectors adopt GenAI solutions to grow, innovate, and get ahead of their competition.
Second, hybrid work and digital collaboration solutions are evolving, driven by the need for more flexible and efficient work environments.
Microsoft is at the forefront of empowering professionals across the current and future workforce for this new era of work: we recently expanded our hardware stack with Copilot+ PCs - the fastest, most intelligent Windows PCs ever built; and we also rolled out Wave 2 of Microsoft 365 Copilot, empowering organisations with new capabilities across the Microsoft Copilot stack to supercharge their productivity, collaboration, and innovation.
Third, cybersecurity is becoming increasingly important as the digital threat landscape continues to evolve and grow, with a focus on integrating AI into cybersecurity solutions to detect and mitigate threats proactively. To help combat the threat posed by malicious actors, Microsoft has launched Copilot for Security, a GenAIpowered security solution that helps increase the efficiency and capabilities of defenders to improve security outcomes at machine speed and scale.
Furthermore, as AI adoption across industries continues to accelerate, organisations must be cognisant of the risks that come with the technology’s use. Microsoft recognises the concerns that individuals today have regarding the use of AI particularly relating to data privacy and
"OUR RESEARCH HAS SHOWN THAT EMPLOYEES IN THE UAE, AND AROUND THE WORLD, ARE EXTREMELY EXCITED ABOUT THE POTENTIAL OF GENAI TO HELP THEM ENHANCE THEIR PERFORMANCE AT WORK , TO THE POINT THAT 78 PER CENT ARE BRINGING THEIR OWN AI TOOLS TO WORK."
security; and we remain unwavering in our commitment to the responsible development and deployment of AI. To achieve this, we recently, in collaboration with G42, announced the establishment of two AI centres in Abu Dhabi. The first is the expansion of our global AI for Good Lab into the Middle East, and the second is dedicated to identifying best practices in Responsible AI.
We are also expanding our Secure Future Initiative, a multiyear commitment aimed at enhancing the security of Microsoft’s products and services.
This initiative focuses on evolving the way Microsoft designs, builds, tests, and operates its technology to achieve the highest possible standards of security.
How important is sustainability for tech giants and what are some steps you have taken to ensure this?
Sustainability is not just a priority; it’s a responsibility for every organisation today. At Microsoft, we have set ambitious goals to become carbon negative by 2030 and remove all the carbon we’ve emitted since our founding by 2050.
We have also set a target to be zero waste across our direct waste footprint by 2030, and replenish more water than we consume across our direct operations.
In addition to greening our own operations, we are empowering customers and partners with cutting-edge tools that enable them to meet their own sustainability targets. Solutions like our Microsoft Sustainability Manager and Emissions Impact Dashboard allow organisations across the UAE such as Emirates NBD to track and reduce their environmental impact.
What are you plans for Q4 and the next year?
We will focus on expanding our partnerships with the UAE Government and private sector enterprises across all sectors.
By expanding the reach of solutions like Microsoft Copilot, we aim to help organisations unlock new efficiencies, drive growth and innovation.
Our commitment to talent development also remains strong as we continue to support the growth of the local tech workforce through initiatives like the AI National Skills Initiative.
We will also continue to accelerate cloud migration and build on the momentum of our recent AI research centers and Global Engineering Development Center in Abu Dhabi to drive AI transformation efforts and ensure that the UAE reinforces its position as a leading hub for AI innovation.
CORE VALUES
One year since its launch, Core42 is scaling up its AI, cloud, and digital infrastructure capabilities to support the UAE’s ambitions to become a global tech leader. CEO Kiril Evtimov discusses the company’s achievements, industry trends, and how Core42 is contributing to the UAE’s digital transformation
Since its launch at GITEX Global last year, Core42 has become a key player in the UAE’s digital infrastructure ecosystem, building advanced solutions in AI, cloud computing, and APIs. Celebrating its first anniversary, the company has shown strong growth and alignment with the UAE’s national digital and AI strategies. In this interview, Core42 CEO and G42 CTO, Kiril Evtimov, shares the latest developments, industry trends and Core42’s ongoing role in supporting the UAE’s ambitious vision for AI-driven transformation, sustainability, and innovation.
By Neesha Salian
What did you showcase at GITEX Global 2024?
Reflecting on GITEX Global, we celebrated Core42’s first anniversary by showcasing our latest advancements in next-generation application programming interfaces (APIs), cloud solutions, and AI computing. GITEX Global was a great milestone for us last year as our official launch platform, and this year it served as the perfect occasion to highlight our accomplishments over the past 12 months, including our expanding geographic footprint and a glimpse into our future plans.
At the event, we presented solutions tailored to empower enterprises and public sector organisations with the tools they need to thrive in the digital era. We also hosted a series of product demonstrations, key announcements, and partner activities to underline our contributions to the UAE’s AI landscape.
How are you set to contribute to the UAE’s digital revolution?
The UAE, with its ambitious vision to lead in AI and cloud innovation, stands at the forefront of the region’s digital transformation. Initiatives like We the UAE 2031 and the UAE Strategy for Artificial Intelligence underscore the nation’s commitment to leveraging advanced technology for societal progress. At Core42, we are proud to support this vision by delivering the digital infrastructure necessary for sustained innovation.
The impact of AI in the UAE and the broader region is already transformative. According to PwC, AI will contribute $320bn to the Middle Eastern economy by 2030. The UAE, in particular, is leading the charge with AI poised to make up 14 per cent of its GDP - the highest global proportion. This growth is largely driven by AI’s ability to transform sectors such as healthcare, financial services, education, and energy through enhanced diagnostic
KIRIL EVTIMOV
CORE42'S SOLUTIONS ARE TAILORED TO MEET THE UNIQUE NEEDS OF THE UAE MARKET, AIMING TO BECOME A GLOBAL AI HUB
accuracy, automated financial processes, personalised education, and optimised resource management.
At Core42, we are proud that our solutions are playing a key role in empowering organisations across these and other sectors to harness the power of AI to drive efficiency, innovation, and economic growth. Our solutions are tailored to meet the unique needs of the UAE market, supporting the nation’s aspirations to become a global AI hub.
Our primary goal is to develop cutting-edge, scalable, reliable, and resilient capabilities that address our clients’ changing requirements while contributing to digital transformation in the UAE, and beyond. Moving forward, Core42 remains committed to expanding the potential of AI and cloud technologies, consistently aiming to empower our partners and foster regional progress and prosperity.
As part of the broader G42 family, we are collectively in the business of designing and developing capabilities to deliver augmented intelligence and are on a mission to bring what we call the “Intelligence Grid” to life, the infrastructure that will redefine how artificial intelligence is distributed, accessed, and utilised, much like electricity is today.
What major industry trends do you see shaping the tech landscape in the coming years?
Several major industry trends are poised to reshape the technology landscape in the coming years. One of the most significant is the continued acceleration of AI adoption and its integration into various sectors. We anticipate significant advancements in areas such as generative AI, agentic AI, development of multimodal models, and accessibility, leading to more intelligent and autonomous systems.
Another key trend is the increasing emphasis on data privacy and security. As organisations collect and store vast amounts of data, the need for robust data protection measures and compliance with evolving regulations around data sovereignty will grow.
Finally, the rising energy demands driven by technology will increasingly become a critical consideration. With growing concerns about climate change and resource consumption, there will be a heightened focus on developing energy-efficient and environmentally friendly technologies.
We are closely monitoring these trends and are committed to developing solutions that not only meet the current market demands but also anticipate future needs. By staying ahead of these industry shifts, we aim to empower our clients to navigate the evolving tech landscape successfully.
How important is sustainability for tech giants, and what are some steps you have taken to ensure this?
Sustainability is a crucial priority for individuals and organisations, including those in the technology industry, due to the immense energy demands associated with AI and cloud computing.
We recognise the importance of addressing this challenge and are dedicated to minimising its environmental impact through several key initiatives.
We prioritise the use of clean energy across our operations, focusing on reducing the carbon footprint of data centers we use, and the digital infrastructure we deploy. To ensure transparency and traceability in our energy usage, Core42 also participates in the Energy International Recognised Energy Certificates (EI-REC) programme. This initiative certifies that the energy powering our data centers is derived from clean, renewable sources, aligning our efforts with global sustainability practices.
By setting a benchmark for responsible energy use, we are doing our part to address the immediate environmental concerns and lead the way in establishing industry standards for sustainable operations. Our commitment to clean energy reflects our broader mission to support the long-term health of our planet while advancing technological innovation.
What are your plans for Q4 and the next year?
In the upcoming quarter and into 2025, we will continue executing our strategy. We will focus on leveraging our core strengths and building on the achievements of our first year to redefine digital infrastructure, further establishing Core42 as a leading AI infrastructure provider.
Our priorities will include regional and international expansion, with a particular emphasis on enhancing our AI capabilities and sovereign cloud solutions, especially for compute intensive applications and data sovereignty use cases.
Additionally, we plan to scale our cloud and AI capabilities internationally by replicating successful models from the UAE. By exporting our proven approaches, we aspire to create a broader impact and drive innovation in diverse markets.
"AS PART OF THE BROADER G42 FAMILY, WE ARE COLLECTIVELY IN THE BUSINESS OF DESIGNING AND DEVELOPING CAPABILITIES TO DELIVER AUGMENTED INTELLIGENCE AND ARE ON A MISSION TO BRING WHAT WE CALL THE 'INTELLIGENCE GRID' TO LIFE, THE INFRASTRUCTURE THAT WILL REDEFINE HOW ARTIFICIAL INTELLIGENCE IS DISTRIBUTED, ACCESSED, AND UTILISED, MUCH LIKE ELECTRICITY IS TODAY."
A FOCUS ON AI AND CONNECTIVITY
By Kudakwashe Muzoriwa
How does Nokia’s participation at GITEX Global align with the company's strategy?
Nokia’s strategy focuses on driving growth within the telecom ecosystem. At GITEX, we emphasised vital areas such as private wireless networks, which introduce new use cases to support ecosystem expansion. Similarly, artificial intelligence (AI) plays a critical role, as it is integrated into many of our solutions. We are also fostering meaningful interactions with local customers and international stakeholders to align on common goals and drive innovation. Innovation
is essential for advancing autonomous operations and IT modernisation. These conversations and use cases are perfectly aligned with Nokia’s global vision, reflecting our commitment to shaping the future of connectivity and technology.
Tell us more about the products you are showcasing at GITEX. What are the key differentiators and value propositions for these offerings?
We showcased Nokia’s products across multiple domains, including radio, IP infrastructure, optical networks, private wireless, and core solutions. While we don’t focus on competition, we emphasise our key strengths and differentiators.
A significant aspect of our solutions is the integration of AI and machine learning (ML). The innovative technologies are embedded across our product portfolio, from radio solutions to security, enhancing performance
Samar Mittal, Nokia’s VP and head of Cloud and Network Services, says the company’s focus on AI and private wireless networks positions it well to address the evolving needs of the market
SAMAR MITTAL VP AND HEAD OF CLOUD & NETWORK SERVICES NOKIA
and addressing evolving security challenges both locally and globally.
Nokia is also highlighting innovative solutions such as private wireless networks for drone operations, “core-in-a-box” small core solutions, and use cases that allow operators to monetise spectrum in new ways.
Similarly, we are introducing quantum-safe networks to prepare for future developments in quantum computing. As quantum technology evolves, current encryption methods may become vulnerable. Nokia is proactively working on quantum-resistant solutions to ensure network security in the future.
Our comprehensive end-to-end portfolio covering radio, IP, optical networks, private wireless, core solutions, applications, and security sets Nokia apart from other industry players. Our global expertise, shaped by experience across diverse markets such as the Americas, Europe, and Asia, enables us to develop solutions that address regional challenges and adapt to geopolitical realities, driving innovation and growth.
How does Nokia envision its role in shaping the future of technology, particularly in the Middle East and North Africa region?
How is Nokia integrating AI into its products and services to enhance customer experiences?
Nokia offers a wide range of solutions, including 5G monetisation, which has become a central topic in discussions across the GCC, Middle East, and Africa. One key initiative in this space is API as a currency, which is aimed at simplifying networks for developers. Our integrated platform, available through a SaaS model, ensures low upfront investment and enables communication service providers (CSPs) to monetise various use cases efficiently.
We are actively working with private partners across multiple industries. We are making significant contributions to security, particularly in the defence, mining, and oil & gas sectors. For example, optimising oil fields in the GCC and enhancing mining operations in Africa are critical areas where we provide tailored private wireless solutions to improve efficiency and drive innovation.
We are also addressing the challenges posed by technological discontinuity as some markets transition directly from 4G to advanced 5G autonomous networks. Nokia is committed to shaping the future by helping industries grow through cutting-edge technology.
Our work spans multiple regions and sectors, ensuring that we not only respond to evolving market needs but also contribute meaningfully to the future of connectivity and automation.
"ARTIFICIAL
Artificial intelligence is a broad field, and Nokia integrates it across multiple areas to enhance operations and customer experience. A key aspect is establishing a network platform with autonomous operations, enabling simplified management and unlocking the full potential of AI across various domains. Nokia offers several AI-driven solutions, such as Recommendation Manager and Customer Experience Management, focused on delivering actionable insights. Within the market (GCC and Africa), AI enables targeted campaigns and improves customer care. When a customer contacts the care centre, AI empowers agents with relevant insights to provide personalised and efficient support, enhancing the overall customer experience.
We are also leveraging AI to drive sustainability efforts, particularly by reducing carbon footprints. Nokia has deployed live solutions in the market that utilise advanced algorithms to optimise energy consumption, achieving significant savings. On the private wireless network front, AI plays a vital role, especially in managing IoT devices with millions of interactions. As these networks evolve, AI-driven models help optimise performance and adapt through continuous learning. Nokia uses large language models (LLMs) and other algorithms to fine-tune network behaviour over time, ensuring seamless operations and scalability.At the core of all our solutions, AI and ML serve as foundational technologies, driving operations, customer insights, automation, and network optimisation. AI is not just a single-use case but a continuously evolving system, adapting to new data and market needs to ensure sustainable and efficient growth across all sectors we serve.
ELEVATING HYBRID WORK WITH AI
Holger Reisinger, senior vice president at Jabra, says AI will reshape the way knowledge workers operate by automating tasks and enabling faster decision-making
By Kudakwashe Muzoriwa
HOLGER REISINGER SENIOR VICE PRESIDENT JABRA
How is Jabra leveraging AI to enhance hybrid work experiences? What are the most exciting trends or opportunities that you see emerging?
The most exciting market trend is the integration of AI into UCC solutions. Applications utilising voice and speech recognition, such as meeting transcripts and summaries, are already prevalent and are expected to gain in popularity.
We see our products as the gateway to AI because the effectiveness of voice-based AI relies heavily on the accuracy of recognition and transcription, which is contingent
upon the quality of the audio technology employed. Consequently, this trend is driving investments not only in software but also in hardware.
Similarly, we are also integrating AI in our products – such as AI algorithms in our headsets or edge-AI processing in our video solutions, which power intelligent features such as the virtual director. We always use AI in our products with the intention of making remote and hybrid collaboration and communication clearer and more natural.
How do you envision AI reshaping the way knowledge workers operate in the coming years?
Artificial intelligence will significantly enhance the efficiency of knowledge workers by automating routine tasks, allowing them to focus on more creative or strategic activities. Workers will also be able to make more informed decisions faster with advanced tools for data analysis and insights generation. The collaboration will improve through AI-driven communication platforms
that streamline information sharing and project management. For us, one of the most critical transformations is connected to speech. Voice-activated AI lets users control systems, analyse data, and automate tasks just by talking. It makes workflows smoother and helps employees get things done more efficiently, especially in hands-free or urgent situations. So, no more typing – just chat naturally with AI that can listen, understand, and respond right away.
With the increasing adoption of hybrid work models in the UAE, how is Jabra tailoring its solutions to meet the unique needs of organisations and individuals in the region?
Our primary focus is on developing high-quality audio and video technology that enhances remote and hybrid collaboration. We offer versatile products designed for use in office and home environments as well as for working on the go. Our solutions emphasise flexibility, enabling organisations to scale and integrate technology as needed. Furthermore, our PanaCast video conference solutions feature advanced architecture and powerful Edge AI processors, allowing for regular software updates and thus making them future proof. Together with our very strong partners in the region, including distributors and resellers, we are committed to delivering the best service and support to our customers. We look at every customer’s needs from a holistic perspective, which means that we analyse their current situation: What collaboration platform and tools are they using? How do their employees work, with whom, and how do they communicate? What do their offices look like now, and how do they think they will look in five years from now? All these are questions we ask, and they are important details for deciding which solutions are best for them.
How does the company ensure that sustainability and ethical practices are integrated into its product development and business strategies? We focus on sustainable design by utilising life cycle assessments (LCAs) to minimise environmental impact. We ensure our products are TCO Certified and that our packaging is FSC-certified and free from foam and virgin
plastic. We are committed to decarbonisation, aiming to reduce carbon emissions in line with scientific guidelines through eco-friendly innovations. Additionally, we uphold supply chain responsibility by protecting human rights globally and adhering to UN Principles and RBA standards.
How does Jabra prioritise safety in its product design and development?
Health and safety are the highest priority in our product design. We are part of the GN Group and, therefore, can benefit from the expertise of our colleagues in medicalgrade hearing technology. We integrate various hearing protection features in our headsets such as Jabra PeakStop or Jabra SafeTone, which eliminate potentially harmful sound spikes and ensure a safe listening level meeting the EU and US safety requirements.
"HEALTH AND SAFETY ARE THE HIGHEST PRIORITY IN OUR PRODUCT DESIGN. WE ARE PART OF THE GN GROUP AND, THEREFORE, CAN BENEFIT FROM THE EXPERTISE OF OUR COLLEAGUES IN MEDICAL-GRADE HEARING TECHNOLOGY."
I was not aware that health concerns regarding wireless headphones are growing, but it is a recurring question and I think I can give you and end users some peace of mind: Bluetooth devices emit low levels of nonionizing radiation. Exposure to low amounts of this type of radiation is not harmful to humans. Let’s compare it to cell phone radiation, which is one thousand times stronger than Bluetooth radiation. The basic consensus is that current research does not point to any obvious link to health issues from cell phone use. However, Bluetooth headsets can actually substantially reduce exposure to cell phone radiation since the phone is kept away from the head while speaking.
PRIORITY ON SECURITY
Isaac Young, VP and Head of FARGO at HID, shares insights on HID’s latest advancements, their role in the UAE’s digital transformation, and the industry’s future direction
By Neesha Salian
Q&A
You were present at GITEX Global. Tell us about what you showcased. GITEX was an exciting experience for us. We saw incredible engagement at our booth, to the point where we needed more staff to ensure thorough coverage. We launched our latest ID card printer, the HDP 5000E, alongside some of our historical models. The HDP 5000 has been part of our portfolio since 2007, with updates in 2013, and now in 2024, we’ve further refined it. These changes are evolutionary, building on something we know works incredibly well in the market.
How are you contributing to the UAE’s digital revolution?
At GITEX Global, we showcased a range of solutions, from RFID to identity and access management. Specifically, for the FARGO line, we’re helping streamline identity issuance. I always say that cybersecurity begins with identity. Once you establish a base identity, you can control both physical and digital access – whether that’s entering a building or logging into a network. Our FARGO solutions allow for personalisation of credentials, ensuring that sensitive data is securely programmed and embedded into access cards, allowing two-factor authentication and other critical security measures.
What major industry trends do you see shaping the tech landscape in the coming years?
The tech landscape is evolving rapidly, especially with AI taking centre stage. We’ve made considerable strides in this space. For instance, we’ve partnered with a company in North America to use AI in identity creation. When capturing images for IDs or passports, AI can make corrective adjustments, like removing distractions or optimizing the photo without altering the identity. We’re also using a private GPT model to enhance our research
and decision-making processes, ensuring data privacy and security as we deal with highly sensitive information. How important is sustainability for tech giants, and what steps have you taken to ensure this?
Sustainability is a key focus for us, and the HDP 5000E is a great example. In our production process, we’ve managed to reduce CO2 emissions by over 30 per cent by streamlining our electronics platform. Additionally, we’ve committed to cutting 50 per cent of our overall emissions in the next five years. We’re also exploring alternative materials to traditional PVC cards, which aren’t environmentally friendly. Some promising options include materials derived from seaweed, algae, and corn, although we’re still working on optimising them for image clarity.
What are your plans for Q4 2024 and the next year?
In the next six months, we’ll be expanding our partner ecosystem, especially as HID has recently acquired EVOLIS. Now, we offer both the FARGO and EVOLIS brands, with FARGO as our premium line and EVOLIS as our value line. We’ll be working closely with customers to introduce them to our expanded strategy and product offerings, ensuring we finish the year strong and are wellpositioned for a successful 2025.
“IN OUR PRODUCTION PROCESS, WE’VE MANAGED TO REDUCE CO2 EMISSIONS BY OVER 30 PER CENT BY STREAMLINING OUR ELECTRONICS PLATFORM. ADDITIONALLY, WE’VE COMMITTED TO CUTTING 50 PER CENT OF OUR OVERALL EMISSIONS IN THE NEXT FIVE YEARS.”
ISAAC YOUNG VP AND HEAD OF FARGO HID
POWERING THE FUTURE OF IT MANAGEMENT
Abdul Rehman Tariq Butt, regional director for the Middle East at SolarWinds, shares insights on key industry trends and the company’s AI and cybersecurity frameworks
By Neesha Salian
What did you showcase at the recent GITEX Global?
At GITEX Global, we showcased our comprehensive suite of solutions designed to simplify complex IT environments and enhance productivity for organisations. This included the latest enhancements to the SolarWinds Platform, which integrated artificial intelligence (AI)-powered full-stack observability, security, database management, service management, and automation capabilities. Visitors experienced firsthand how these solutions worked together to
improve visibility across hybrid IT environments, quickly identify and resolve issues, optimise performance and reduce costs while enhancing operational efficiency.
We also highlighted our industry-leading frameworks, ‘Secure by Design’ and ‘AI by Design,’ which promoted the ethical and secure development of advanced technologies. Additionally, with our CEO Sudhakar Ramakrishna, in attendance, we hosted a reception at our booth on, celebrating 25 years of SolarWinds and our achievements in software innovation.
How are you set to contribute to the UAE’s digital revolution?
As part of the UAE Digital Economy Strategy, the government aims to double the contribution of the digital economy to the nation’s GDP from 9.7 per cent as of April 2022 to 19.4 per cent within 10 years. At SolarWinds, we see ourselves not only as a leading provider of solutions
ABDUL REHMAN TARIQ BUTT REGIONAL DIRECTOR FOR THE MIDDLE EAST
essential to the digital economy’s success but also as an organisation actively shaping the industry’s future.
Our initiatives, ‘Secure by Design’ and ‘AI by Design,’ reflect this commitment. Since January 2021, we have championed ‘Secure by Design’, setting the cybersecurity gold standard by focusing on people, infrastructure, and software development to enhance security frameworks. By releasing components of this system as open source, we aim to advance the cybersecurity maturity of the IT industry as a whole. Similarly, ‘AI by Design’ is based on privacy, security, accountability, fairness, trust, transparency, and accessibility, providing a foundation for implementing AI with maximum safety and effectiveness.
What major industry trends do you see shaping the tech landscape in the coming years?
Artificial intelligence will be one of the most transformative forces in the tech landscape over the next few years. According to the SolarWinds 2024 IT Trends Report, nearly 90 per cent of IT professionals across EMEA are either using or planning to use AI technologies. A key trend is the increasing adoption of AIOps (AI for IT operations), a driver of efficiency and productivity. However, concerns about data quality, security, and privacy are significant barriers to full-scale AI integration. Only 33 per cent of respondents fully trust the data used to train AI models.
IT professionals are also calling for stronger government regulations around security and privacy. The demand for ethical AI, supported by frameworks like SolarWinds’ AI by Design, is growing as organisations prioritise transparency, fairness, and trust.
Striking a balance between innovation and responsible AI adoption will be critical as companies implement AI in a smart, thoughtful manner.
In addition to AI, the continued evolution of hybrid on-premises and multi-cloud environments will shape the tech landscape. Observability and service
“ORGANISATIONS FACE INCREASING PRESSURE TO MEET TECHNOLOGICAL DEMANDS WHILE BALANCING SUSTAINABILITY. GARTNER PREDICTS
THAT BY 2027, 75 PER CENT OF ORGANISATIONS WILL HAVE IMPLEMENTED A DATA CENTER INFRASTRUCTURE SUSTAINABILITY PROGRAMME, DRIVEN BY COST OPTIMISATION NEEDS AND ENVIRONMENTALLY CONSCIOUS STAKEHOLDERS.”
management solutions will be essential in managing these complex systems.
How important is sustainability for tech companies and what are the steps the company has taken to adopt sustainable practices? Organisations face increasing pressure to meet technological demands while balancing sustainability. Gartner predicts that by 2027, 75 per cent of organisations will have implemented a data centre infrastructure sustainability programme, driven by cost optimisation needs and environmentally conscious stakeholders.
One approach is to use technologies like observability to reduce unnecessary energy consumption by providing visibility over underutilised IT infrastructure. SolarWinds observability solutions allow data centre administrators single-pane-of-glass visibility across infrastructure, making it easy to track the performance of applications and systems. This enables organisations to eliminate redundant or underused applications, reducing computing power and energy consumption – a positive step towards sustainability.
What are your plans for the upcoming quarter and 2025?
In the immediate term, we’re focused on expanding our presence in the Middle East, particularly in Saudi Arabia, where we’ve been steadily building momentum. For 2025, our strategy includes further refining and expanding our AI by Design framework to ensure secure, ethical, and aligned AI adoption with industry best practices.
Additionally, we aim to strengthen partnerships across the region, deepen customer relationships, and continue delivering powerful, scalable observability and IT management solutions that meet the evolving needs of modern businesses.
AT THE FOREFRONT OF AI-DRIVEN CYBERSECURITY
Trend Micro’s regional technical director for MMEA, Bilal Baig, shared insights on the company’s advancements in cybersecurity, including the AI-powered Vision One platform
By Neesha Salian
BILAL BAIG TECHNICAL DIRECTOR FOR MMEA TREND MICRO
Q&A
What did you showcase at GITEX Global?
At GITEX Global, we highlighted our flagship platform, Vision One. It’s a fully AI-augmented solution that goes beyond detection, response, and XDR (extended detection and response). The platform includes predictive capabilities, allowing users to foresee potential future cyberattacks and the pathways those attacks may take. Traditionally, cybersecurity has been reactive, but Vision One empowered our customers to predict and prepare for threats before they happened. This predictive AI functionality was the highlight of our showcase.
How are you contributing to the UAE’s digital revolution?
We’re proud to be the first and only vendor to bring Trend Micro’s SaaS technologies directly to the UAE. This includes a full portfolio covering email, endpoint, and server security – all hosted locally to meet data sovereignty and residency regulations, which are critical for key industries like finance and government. Our solutions, including Vision One, are built to support the UAE’s digital transformation by ensuring data security within the country.
What major industry trends do you see shaping the tech landscape in the coming years?
We’re living in the age of AI, and its influence will only continue to expand across every aspect of life – both consumer and enterprise. For the UAE, AI development is a central part of its vision for 2031, and we’re deeply invested in this future. In cybersecurity, AI plays a vital role, and we’re heavily focused on leveraging it to better defend against evolving threats.
One emerging concern is the rise of deepfake technology, which initially surfaced in social media and has now infiltrated the enterprise world, leading to substantial losses. For example, deepfakes can simulate a live CFO asking for a fund transfer, leading to financial fraud. To counter this, we’ve introduced a deepfake inspector for enterprises and consumers, enabling them to detect and respond to deepfake threats. We’re tackling this issue on two fronts: raising awareness and providing actionable technology to mitigate the risks.
How important is sustainability for tech companies, and what steps are you taking to address this?
Sustainability is at the core of our global branding, especially in cybersecurity. One of our key contributions to sustainability in the UAE was consolidating SaaS technologies. Previously, thousands of individual servers were consuming energy, but by centralising these operations, we’ve reduced the overall carbon footprint. Additionally, we focus on community-driven sustainability initiatives, such as raising cybersecurity awareness in universities, schools, and local communities.
What are your plans for Q4 2024 and the next year?
Innovation remains our top priority. We’ve made strides in deepfake, AI and AI driven sophisticated attacks. We are also engaging our predictive cyberattack technologies, where we will provide detailed potential attack paths an attacker can take within the environment.
We’re working on making them more proactive, especially for C-level executives who need to quantify risks for informed decision-making. Our attack surface risk management (ASRM) solution will help organisations assess their risk profiles and make data-driven decisions.
As we move forward, risk management is becoming increasingly critical, especially with the rise of cyber insurance, giving proactive risk indicators. Our solutions help businesses better manage their cyber security risks, ultimately improving performance across various operational layers.
“INNOVATION REMAINS OUR TOP PRIORITY. WE’VE MADE STRIDES IN DEEPFAKE, AI AND AI DRIVEN SOPHISTICATED ATTACKS. WE ARE ALSO ENGAGING OUR PREDICTIVE CYBERATTACK TECHNOLOGIES, WHERE WE WILL PROVIDE DETAILED POTENTIAL ATTACK PATHS AN ATTACKER CAN TAKE WITHIN THE ENVIRONMENT.”
