Emirates Woman-May 2025

SLS Playa Mujeres

SLS Playa Mujeres

Designed for You, Wherever Life Takes You

Designed for You, Wherever

Life Takes You

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HYDE Bodrum

HYDE Bodrum

EDITOR-IN-CHIEF

Obaid Humaid Al Tayer

MANAGING PARTNER AND GROUP EDITOR Ian Fairservice

CHIEF COMMERCIAL OFFICER Anthony Milne

PUBLISHER/EDITOR Amy Sessions amy.sessions@motivate.ae

SENIOR ART DIRECTOR Olga Petroff

SENIOR REPORTER Aminath Ifasa

DIGITAL STYLE EDITOR Sarah Joseph

FASHION EDITOR Camille Macawili

DESIGNER Vibha Monteiro

EDITORIAL ASSISTANT Londresa Flores

GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran ASSISTANT PRODUCTION MANAGER Venita Pinto

GROUP SALES MANAGER

Chaitali Khimji chaitali.khimji@motivate.ae

GROUP MARKETING MANAGER Joëlle Albeaino WEB DEVELOPER Firoz Kaladi

CONTRIBUTORS

Joëlle Albeaino, Mark Mathew, Ahmed Abd El-Wahab, Varun Godinho, Alice Holtham-Pargin

HEAD OFFICE

Media One Tower, Dubai Media City, PO Box 2331, Dubai, UAE, Tel: (+971) 4 4273000, Fax: (+971) 4 4282261, E-mail: motivate@motivate.ae

DUBAI MEDIA CITY SD 2-94, 2nd Floor, Building 2, Dubai, UAE, Tel: (+971) 4 390 3550, Fax: (+971) 4 390 4845

ABU DHABI PO Box 43072, UAE, Tel: (+971) 2 677 2005, Fax: (+971) 2 677 0124, E-mail: motivate-adh@motivate.ae

SAUDI ARABIA Regus Offices No. 455 - 456, 4th Floor, Hamad Tower, King Fahad Road, Al Olaya, Riyadh, Kingdom of Saudi Arabia, Tel: (+966) 11 834 3595 / (+966) 11 834 3596, E-mail: motivate@motivate.ae

LONDON Acre House, 11/15 William Road, London NW1 3ER, UK, E-mail: motivateuk@motivate.ae

Welcome to The Discovery Issue.

Editor’s Letter

For our cover, we discover the magic of a freespirited summer with Fendi’s SS25 collection in A Greek Odyssey on page 14. Shot at the incredible Anantara Santorini Abu Dhabi Retreat, it is a reminder of the fact that some of the most beautiful discoveries can be closer to home than we think.

NEVER STOP LEARNING.

This month focuses on not only the external discovery of new places, brands, and ideas, but a journey of internal discovery –from self-reflection to how we heal our bodies for optimal health. We hone in on Christopher

Esber’s exclusive SS25 capsule collaboration with Mytheresa in Discovering Newness on page 44, and we spend 48 hours in Kuwait with founder of Fabric of Society, Raheel Al Roudhan in Driving Discovery on page 50. CEO and Co-creator of Noble Panacea, Céline Talabaza, discusses building a brand from the ground up in BoundaryBreaking Beauty on page 64, and we discover the best cultural spots and culinary must-visits in the third-largest Emirate in Best of Sharjah on page 114.

In this issue, we invite you to never stop learning and to always stay curious.

Amy Sessions PUBLISHER / EDITOR

Posh Balm Dhs118 Victoria Beckham Beauty

Ami shoulder bag Dhs6,690 Amina Muaddi available at LEVEL SHOES

THE HERO BUYS

Satin Waistband Trouser In Black Dhs2,865 Victoria Beckham

Atomic Habits by James Clear Dhs32 available at amazon.ae

Shawl Collar Tuxedo Jacket In Black Dhs5,620 Victoria Beckham

Boundary-Breaking Beauty –CEO and Co-creator of Noble Panacea, Céline Talabaza, on the business of boundary-breaking beauty p.64

The New Vanguards –Discover 12 regional rising labels bringing in a new kind of energy in the industry p.54

Discovering Newness – Christopher Esber collaborates with Mytheresa on an exclusive capsule collection for SS25 p.44

Fashion

The Edit p.26

Craft & Creativity –Bottega Veneta p.28

Discovering the Past to Create the Future – Dior goes back to the roots for SS25 p.32

Discovery Hour –Standout timepieces at Watches & Wonders 2025 p.36

The Real Deal – CEO of Luxury Promise, Sabrina Sadiq, on building a pre-loved luxury lifestyle platform p.48

Driving Discovery – 48 hours in Kuwait with Raheel Al Roudhan p.50

Beauty / Wellness

Hot New Buys – An edit of the latest beauty brands and products for a new beauty routine p.62

Gut Feel – Dr. Karima Arroud, Functional Medicine Doctor at Wellth, on how to

heal your gut from the inside out p.66

Scalp Detox – How Grainne O’Rourke, Founder of Glazed Aesthetics, has developed a deeprooted passion for pioneering skincare solutions p.68

Beauty Shelf – Butheina Hamed Kazim, Founder of Cinema Akil, talks us through her must-have beauty staples p.70

AM/PM Beauty –Founder of FEEYA, Hajra Tariq, shares her morning to evening beauty routine p.72

CONTENTS

May 2025

Lifestyle

Depth & Design – Louise Roe Andersen is the designer behind the coolest, contemoprary home collections. We discuss curation, keeping it simple and discover a depth of design like no other p.74

Sound Check – Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP on establishing your audio presence for discoverability p.80

Trend Watch – Joana Jamil, Strategic Partner Manager of Global Partnerships at META shares the newest content creators in the region and what they look for in the next big thing p.84

Scaling With Strategy –Discover the hacks with Emma Sinclair p.86

Level Up – Private jets taking your travel experience to the next level p.88

A Tap Away – Natasha Zone, founder and CEO of onezone app,

Best of Sharjah – Discover the best cultural spots and culinary must-visits in the third largest Emirate p.114

A New Icon, Unveiled –Completing an oceanicinspired trilogy on the desirable Dubai beachfront, Jumeirah Marsa Al Arab p.108

on harnessing the power of tech p.90

Artful Blooms – Two elegant collections celebrate Dior’s love for art and florals through bold design and timeless craftsmanship p.92

Personal Space – In the office with Dominique Laird, Founder and CEO of Blended p.96

Discover Your Senses –Adaline is DIFC’s hottest supper club, designed to awaken the senses p.102

Group, on crafting a culinary experience at La Niña that invites discovery p.104 Cultural Exchange – Saadiyat Cultural District p.106

The Science of Self-Discovery – Dr. Tal David Friedman, Naturopathic Doctor and Director of Wellness Operations at RAKxa, on art of longevity p.112

A Sense of Taste – Tim Newton, Executive Chef and Partner at Demind FENDI

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The Wellness Route

The latest launches, new openings and hero buys

WORDS: SARAH JOSEPH

REFORMER RITUALS

Plume Studio is a Pilates haven exclusively for women – a sanctuary where empowerment meets elegance and transformation is woven into every detail

THE HERO BUYS

Tam Dao Eau de Toilette 100ml Dhs580 Diptyque

Warrior Mat Espresso Dhs575 alo

Align high-rise Nulu shorts - 6” Dhs199 Lululemon

Serif Logo Tote Bag –Natural/Navy Dhs435 Sporty & Rich

Boston Braided Narrow-Width Clogs Dhs830 Birkenstock

Yoga Flow Y Nulu sports bra Dhs165 Lululemon

@glazedaestheticsdxb Korean scalp care designed to cleanse the roots.

@roxienafousi

Author, coach and motivational speaker with her new book launch.

@louiseroecph Cool, contemporary interiors.

A

@heavenlylondon Beautiful diamond alternatives crafted to perfection.

@jumeirahmarsaalarab A new lifestyle destination inspired by the allure of life by the ocean.

@rakxawellness

Integrative wellness programmes curated for a gut cleanse from the inside-out.

@adalinedubai

A live music haven in the heart of DIFC.

@noblepanacea Where deep-tech meets skincare.

@onezoneapp

The ultimate discovery app curating the best of London.

curated guide to the undiscovered accounts to #follow on Instagram

WORDS: SARAH JOSEPH

A GREEK ODYSSEY

DISCOVER THE MAGIC OF A FREE-SPIRITED SUMMER WITH FENDI ’ S SS25 COLLECTION

CREATIVE DIRECTION: AMY SESSIONS

PHOTOGRAPHY: ŽIGA MIHEL I

Previous page: White

page:

Swimsuit, Forever Fendi Earrings, Fendi First Crystal Sunglasses; All FENDI; This

White Swimsuit, Pink Silk Trousers, Forever Fendi Earrings, Fendi First Crystal Sunglasses, Fendi Fling Shoes; All FENDI

This page: White Swimsuit, Silk Poncho, Forever Fendi Earrings; All FENDI

Both pages: Beige Dress, Forever Fendi Earrings, Baguette Bag, Fendi Fling Shoes; All FENDI

Both pages: White Shirt, White Trousers, Baguette Bag, Nano Baguette Charm, Bandana Charm, Forever Fendi Earrings; All FENDI

Left page: Beige FF Jacket, Forever Fendi Earrings; All FENDI; This page: Beige FF Jacket, Beige FF Trousers, Fendi Fling Shoes, Peekaboo ISeeU Bag, Forever Fendi Earrings, Chain Charm; All FENDI

FASHION EDITOR: CAMILLE MACAWILI; MAKEUP & HAIR: KAROLINA KUROWICKA;

This page: Pink Dress, Peekaboo ISeeU Bag, Fendi Fling Shoes; All FENDI; Right page: Pink Dress, Forever Fendi Necklace, Forever Fendi Earrings, Peekaboo ISeeU Bag; All FENDI

THE EDIT

Reveal and conceal pieces to invest in for SS25

WORDS & STYLING: AMY SESSIONS

Cut Out rectangular sunglasses Dhs2,586 Gucci

Tong 90 mirrored-leather sandals

Dhs5,700 Alaïa

Cutout kaftan

Dhs2,165 Adriana Degreas

Orbit embellished ruched stretchjersey maxi skirt Dhs1,326

Christopher Esber

Arc Stone ribbed-knit tank top Dhs1,350 Christopher Esber available at Mytheresa

Tie-detailed gathered cut-out stretch-jersey gown Dhs4,299

Victoria Beckham

Cutout satin ballet flats Dhs5,486 Prada

Gold-tone cuff

Dhs14,400 Alaïa

CRAFT &

CR EA TI VI TY

WORDS: AMY SESSIONS

Representing the gold standard of leather artisanship, the new Ciao Ciao bag embodies Bottega Veneta’s craft and creativity. This new family features timeless signatures from the Andiamo family, while introducing a new archetypal function and attitude.

TO CREATE THE FUTURE

WORDS: CAMILLE MACAWILI

Maria Grazia Chiuri, Creative Director at Dior, goes back to the roots for SS25 to showcase rediscovered

IMAGES: SUPPLIED; ALL AVAILABLE AT DIOR

power ensembles for the new woman inspired from the archives dating back to 1951-1952.

WORDS: CAMILLE MACAWILI

DISCOVERY HOUR

From heritage watch houses to avant-garde ateliers, discover this season’s standout timepieces at the Watches & Wonders 2025

L’Heure du Diamant

With L’Heure du Diamant, Chopard embraces brilliance with unmistakable flair. Crafted in ethical gold and encircled by diamonds using the Maison’s signature crown-setting technique, each 26mm piece offers a dazzling rendition featuring vibrant coloured dials in striking hues that add a fresh pop to the timeless silhouette.

CHOPARD

HUBLOT Magic Gold

Hublot’s Magic Gold combines the resilience of ceramic with the gilded lustre of gold in a unique masterpiece. Scratchresistant, developed in-house and limited to 100 pieces, the Big Bang 20th Anniversary Magic Gold edition pairs this extraordinary metal with a carbon-patterned dial and gilt details for a fusion of innovation and style.

JAEGER-LECOULTRE

Reverso Tribute Monoface Small Seconds

The legendary Reverso turns heads once again with the Tribute Monoface Small Seconds. With a Milanese bracelet in pink gold and a matching grained dial, it radiates vintage elegance with a contemporary twist. Featuring an iconic swiveling case composed of 50 components, below the surface lies the Calibre 822 – a hand-wound movement that offers 42 hours of power and a whisper-thin profile – a testament to its confident modernity in the world of watchmaking.

PIAGET

Andy Warhol

Piaget takes a playful turn with the Andy Warhol timepieces that channel its artistic soul. The newly christened creations, now available in opal and sapphires, fuses bold design with precious materials to spectacular effect. The dial’s tiger’s eye version, with its golden shimmer and organic striations, is pure 1970s chic and a nod to Warhol’s own Piaget collection.

VACHERON CONSTANTIN

Traditionnelle Moon Phase

Vacheron Constantin’s Traditionnelle Moon Phase elevates the Maison’s watchmaking traditions. A masterpiece in understated luxury, the pink gold timepiece - limited to just 270 pieces – features a diamond-set 36mm case and a lustrous mother-of-pearl dial. The moon phase complication, powered by the Calibre 1410 AS/270, is accompanied by small seconds for ultimate precision and a power reserve display, a showcase of the maison’s mechanical prowess. With its Maltese cross motif and ‘côte unique’ finishing, this piece is history and horology, harmonised.

FREDERIQUE CONSTANT

Classic Perpetual Calendar Manufacture

The Classic Perpetual Calendar Manufacture by the Genevabased watchmaker proves that high complication doesn’t have to mean high price. Housed in a sleek 40mm steel case with a rich salmon dial, it combines sophistication with accessibility.

Inside beats the FC-776 calibre, Frederique Constant’s 34th in-house movement, now with a three-day power reserve. Elegant, functional, and finely finished, this watch is a quiet revolution in Swiss watchmaking.

ROLEX

The Oyster Perpetual

A muted lavender, a warm sandy beige and a fresh pistachio green – Rolex reinvents minimalism for the Oyster Perpetual collection, bringing a fresh perspective to the classic line. With matt lacquer dials and smooth Oystersteel cases, these watches radiate effortless cool. Each piece houses cutting-edge calibres (2232 or 3230) and offers the robustness and elegance Rolex is known for.

VAN CLEEF & ARPELS

Lady Arpels Bal des Amoureux Automate watch

The Lady Arpels Bal des Amoureux Automate tells a tale of romance under the Parisian stars. Showcasing a poetic complication, it brings two lovers together at midnight and noon, all at the push of a button. Stars mark the hours and minutes via a double retrograde display, adding another layer of magic and innovation. The cobblestone streets and lanterns are delicately sculpted in white gold, while a guinguette-inspired backdrop recreates the joy of an open-air Parisian soirée.

WORDS: AMY SESSIONS

DISCOVERING NEWNESS

Christopher Esber collaborates with Mytheresa on an exclusive capsule collection for SS25 and invites us to discover a fresh take on cool girl dressing

Founded in 2010, the Australian designer’s eponymous Sydney-based label is a go-to for minimalist-with-a-twist summer styles, partly due to the effortless cuts, but also due to the elevated fabrication process employed to create each and every garment. Esber has achieved a global following, with clients dedicated to his mastery of precision tailoring and his ability to create silhouettes that “whisper rather than shout”. This season Esber has collaborated with Mytheresa on an exclusive capsule collection, with each piece radiating a subtle confidence and strength that reflects the modern woman.

How does your morning routine set you up for optimal success and how does this change or not according to your travel schedule? This is one of the rare moments in the day when I’m alone, so I like to take a minute to myself over a double espresso to plan my day. I’ll respond to emails and texts for about an hour and then go to the gym, which helps me set my intentions for the day. In the summer, I go for an early morning ocean swim that feels rejuvenating before I spend long days in the atelier.

My morning routine completely changes when I’m travelling. Whether I’m in the US or Europe, there are typically urgent questions that have to be answered so I’ll take morning calls over breakfast. At night I’m more creative, which comes from working to late deadlines when I was younger, so I embrace the slow mornings.

How have you designed the life you want to live? Being able to travel and work has always been a goal of mine. As the brand continues to grow, it’s important to me to surround myself with beauty by investing in great art pieces and furniture that inspire me. Also having my partner Alex, who is an Art Director, work in the business with me, as it feels like we’re building something personal together. He’s my creative collaborator and the person who I trust most, so being intrinsically linked across all aspects of our lives, makes it more meaningful.

How did this collaboration begin and how has the relationship between the brand and Mytheresa grown over the years? We have been working with Mytheresa for over six years, and they have really invested into the brand by understanding our vision from the beginning by supporting our directional designs from

“We work with deconstruction and reconstruction, designing by subtraction to work an idea down to its purest form, creating a new take on relaxed glamour”

early on. The Christopher Esber customer at Mytheresa knows what she wants, and is intentional in how she curates her occasionwear looks. So for this second capsule collection with Mytheresa, we’ve come together to offer her a refined edit for the High Summer season. What core values do both brands share? We both put the customer first, show a unique point of view, and offer unique curation. I also think both of our customers are confident, courageous and have a unique perspective in how they style pieces together; she’s an individual. What was the inspiration behind the collection? For this capsule, I drew inspiration from the feeling of endless summers – those that capture a sense of freedom and modern style, pulsing with warmth and energy, and leaving behind a nostalgic longing for sun-soaked, carefree days.

You co-hosted a dinner with Mytheresa CEO Michael Kliger during Paris Fashion week where guests received a precious stone – why do you feel drawn to including these in the pieces you design? We’ve been including natural stones in our designs for over five years, working with this idea of bringing earth and nature closer to the wearer, because there’s something special about being connected to nature in your everyday life. Not only are these precious stones beautiful as individual objects, but they help ground us and restore balance, as life becomes busier. The way the body interacts with these natural elements is a connection that’s consistently explored throughout our collections. With social media constantly changing, how do you stay ahead of the curve? We’re constantly evolving our collections and how our visual communication reflects that, develops each season. We focus on the things that make us unique, and set us apart in the market, rather than looking at what others are doing. It’s also exciting to work with new collaborators in Paris as we continue expanding our footprint in the city, so this will no doubt continue the evolution of the brand. You’ve built a strong personal brand – what do you think are the key elements of a successful brand today? We have stayed true to the

brand’s vision from season to season, while still progressing creatively. It’s one thing to have a clear vision, but staying true to that, and pushing it forward is the challenge. How would you describe the CE signature style, and how has it evolved over time? We blend structured silhouettes with fluid drapes, subverting the notions of convention with design concepts informed by my background in tailoring, use of negative space and sculptural hardware, creating new silhouettes that inspire ideas of escapism and sensuality. We work with deconstruction and reconstruction, designing by subtraction to work an idea down to its purest form, creating a new take on relaxed glamour. We continue evolving brand signatures, while staying true to our foundations of structure and tailoring. What challenges have you faced as an entrepreneur and how did you overcome this? Still to this day my brand has been self managed and funded, so there have certainly been challenges along the way, especially considering the growth we’ve experienced in the last few years. Sometimes it can feel lonely navigating big decisions alone, however I am fortunate to be surrounded by a strong team, who are experts in their fields, so I learn a lot by collaborating with them and leaning on their knowledge.

If you could give one piece of advice to your younger-self, what would it be? Don’t sweat the small stuff and focus on the big picture. This is The Discovery Issue – here would you like to next discover on your travels and why? I’d love to visit Costa Rica or Cuba next because I’m always dreaming of my next tropical fantasy. How do you approach self discovery and how does this elevate your designs? I value solo time and making the space for that in my day. Over the last two years, I’ve been focused on new experiences – not going to the same places for trips, to exploring new coffee shops in my neighbourhood. Exposure to new things constantly keeps me curious and learning, and absorbing these new experiences has helped me evolve creatively.

WORDS: CAMILLE MACAWILI

The Real Deal

CEO of Luxury Promise, Sabrina Sadiq, on building a thriving pre-loved luxury lifestyle platform that holds curation, community and authenticity at its core

What are the core values of Luxury Promise as a brand?

1. Community-Driven Lifestyle: We’re not just selling luxury items – we’re selling a lifestyle. Luxury Promise brings people together through our global live shows, allowing individuals to connect and share wardrobes across continents. Our platform builds a vibrant, engaged community that’s passionate about sustainable fashion and storytelling.

2. Global Connection Through Live Commerce: Our live shows are the heartbeat of Luxury Promise. Broadcasting from major cities around the world, we offer a dynamic shopping experience that blends entertainment, education, and access to rare, curated pieces – all in real time.

3. Trust Through Triple Authentication: Our customers shop with confidence. Every item on our platform undergoes a triple-check authentication process, combining AI technology with human expertise to ensure 100 per cent authenticity and quality.

4. Curated Collections with a Story: We don’t just sell products – we share the history and craftsmanship behind them. Each piece we present is hand-selected for its uniqueness and heritage, allowing us to preserve the legacy of luxury fashion while making it accessible and relevant for today’s audience.

5. Upholding Brand Heritage: We honour the craftsmanship and legacy of the world’s most iconic fashion houses. By educating our audience during live shows and highlighting each item’s story, we reinforce the value of luxury and inspire thoughtful, sustainable purchasing.

How has Luxury Promise evolved since it launched in 2017 and what has been the biggest change? Since our launch in 2017, Luxury Promise has evolved from a traditional resale platform into a global leader

in live shopping and community-driven commerce. What started as a digital destination for authenticated pre-loved luxury items has transformed into a dynamic, interactive experience that combines content, community, and commerce.

The biggest change has been our shift to live show selling, which has redefined how customers engage with luxury resale. By building a loyal, global community and offering curated drops in real time, we’ve created an immersive shopping environment that blends storytelling, education, and entertainment. We’ve also invested heavily in technology – from our triple-check authentication system powered by AI and human experts to tools that enable seamless global shipping and payment. This has allowed us to scale internationally while maintaining trust and quality at our core.

Luxury Promise is the first re-sale platform to have live-shopping shows on the website. What are your other competitive advantages that set you apart from the rest? Luxury Promise is the first resale platform to pioneer live-shopping directly on our own website – and that innovation is just one of several key competitive advantages:

1. Community-Led Commerce: Our global live shows are more than just transactions –they’re interactive experiences. Customers tune in daily to learn, engage, and shop with hosts they trust. This sense of community fosters brand loyalty and drives repeat purchases.

2. Triple authentication processes: Trust is everything in resale. Our proprietary triplecheck authentication process combines AI tools with industry experts, offering unmatched accuracy and peace of mind.

3. Curated Inventory with Storytelling at the Core: We focus on quality over quantity. Every item is hand-selected for its uniqueness and heritage, and we highlight each piece’s story during our live shows, reinforcing its value and craftsmanship.

4. Global Reach, Local Relevance: Our team and hosts are based in major markets around the world – London, Dubai, Singapore, New York – allowing us to serve a global audience with regional insight, and source pieces from wardrobes across continents.

What is the live-shopping experience like – how does this work and was this the idea from the outset? The live-shopping experience at Luxury Promise is immersive, engaging, and community-first. It blends the excitement of a live auction with the intimacy of a personal styling session – all in real time. Our hosts – who are experts in luxury fashion – go live daily from cities around the world. They present curated collections, share the history and craftsmanship behind each piece, and engage directly with the audience. Viewers can ask questions, get styling tips, and purchase instantly with one click during the show. It’s interactive, entertaining, and educational, creating a deep sense of trust and connection.

With over hundreds of items available, how do you ensure a seamless shopping journey and product discoverability?

1. Curated Collections, Not Overwhelming Choice: We don’t flood customers with endless listings. Instead, we curate daily drops and collections, both on the website and during live shows, to highlight what’s most relevant, rare, and in-demand – keeping the experience focused and elevated.

2. Live Shopping Drives Real-Time Discovery: Our live shows act as an interactive discovery tool. Shoppers don’t have to scroll – they watch, engage, and purchase in real time, guided by trusted hosts who showcase items with expert insight and styling tips. Do you see buying/selling trends or habits on a global scale and how is this similar or different with Middle Eastern clients across generations? Yes, we see distinct global trends in how people engage with luxury resale – and the Middle East stands out as a particularly dynamic and influential market. Global Trends: Across the board, there’s a growing appetite for circular fashion and a shift toward value-driven luxury purchases. Buyers are becoming more savvy looking for rare, timeless pieces that hold or increase in value. Gen Z and Millennials dominate live shopping, drawn to transparency, sustain-

ability, and digital experiences. There’s also a rise in resale as a form of self-expression, with shoppers curating wardrobes from multiple eras and brands.

What is your approach to leadership, and how do you ensure your values filter across the organisation? At Luxury Promise, our leadership philosophy is grounded in authenticity, empathy, and empowerment. We believe in building a company where real women are selling to real women – meaning our business is not only by women, but for women, with a deep understanding of how they shop, connect, and grow.

1. Leading by Example: As a founder, I lead by living the values we stand for: community, trust, transparency, and confidence. I make it a point to be hands-on in everything from hosting live shows to supporting our team – showing that leadership isn’t about hierarchy, it’s about action and alignment.

2. Empowering Women at Every Level: Our team reflects our customer base – diverse, passionate, and driven. We invest in creating an environment where women feel sup-

ported, heard, and able to lead in their own right, whether that’s in authentication, styling, operations, or presenting on camera.

3. Community as Culture: We bring our customer-first mindset into our internal culture. Just like our community connects through live shows, our team connects through collaboration and shared purpose. Everyone at Luxury Promise knows we’re not just selling luxury, we’re building relationships. What should we be looking in when it comes to investing in high-value pieces with enduring power? When investing in high-value pieces, focus on iconic brands like Hermès and Chanel – brands that have consistently demonstrated strong demand and timeless

appeal. Look for models that are not only classic but also rare, such as limited-edition collections or discontinued items that hold significant value.

Additionally, always prioritise items in excellent condition. Pieces that show minimal wear and tear retain their value better and are more desirable to buyers. Lastly, seek out items that have a story – whether it’s a unique history, provenance, or association with notable figures or events. These elements add an extra layer of value and appeal, making the piece not just a purchase, but a collectible investment.

Community and social media are at the forefront of the brand. How do you leverage social media to engage with buyers and sellers? Our live-shopping shows on platforms like Instagram, TikTok, and our website allow us to engage buyers and sellers in real time. This interactive format lets us showcase curated luxury items while directly communicating with our community. Customers can ask questions, comment on products, and get immediate responses, making it a dynamic and personalised shopping experience. We use social media as a platform for storytelling – telling the history, craftsmanship, and value behind each item. Whether through Instagram posts, stories, or reels, we highlight the unique features of luxury items, educating our audience about the importance of heritage, quality, and sustainability. This helps buyers connect emotionally with the products they’re purchasing.

This is The Discovery Issue – what is your latest and greatest discovery? Our latest and greatest discovery has been the power of offline connections through our in-store activations. While we’ve built an incredible online community, we realised the importance of bringing that digital energy into the real world – connecting with our customers face-to-face and strengthening the bond we share with them. This year, we hosted incredible activations at our London and Dubai HQs, where we brought our community together for exclusive events, live shows, and networking opportunities. It was an unforgettable experience to engage with our customers on a deeper level, giving them the chance to connect with the Luxury Promise team, meet like-minded fashion lovers, and experience our curated collections in person. These activations allowed us to build relationships offline, showcase the luxury resale experience in an entirely new way, and expand our global network – from collectors to influencers, everyone came together to celebrate luxury, sustainability, and community.

The response was overwhelming, and we are excited to continue growing our presence both online and offline, creating a seamless blend of in-person and digital experiences that keep our customers at the heart of everything we do.

DRIVING DISCOVERY

48 hours in Kuwait with the founder of Fabric of Society, Raheel Al Roudhan

Founded in 2022, Fabric of Society was born from a desire to bring the most exciting streetwear-influenced labels, next gen brands and new international designers with an easy-to-wear, understated aesthetic, to modern style-focused women in the Middle East and beyond. A destination that gives brands the platform to share their creativity far and wide, and its customers an unrivalled experience and expertly curated edit of the best hard to find pieces and collections.

Fabric of Society celebrates unique artisan designers and next-gen labels, those who aren’t afraid to do things differently – from creating collections entirely from deadstock materials, to fusing ancient crafting technique with modern and cutting-edge fabric technology. Here we take a tour of the city and discover what Kuwait has to offer.

How did you know it was the right time to launch Fabric of Society and how did you define its point of difference in the market? Fabric of Society was born at a time when real cultural change was happening around me. I was inspired by the new generation of ambitious Kuwaiti women who were launching their own businesses and leading with confidence. Watching that shift unfold, it felt like the right moment to take a leap myself – combining my love for fashion with the drive to build something creative, meaningful, and relevant for today’s woman. I wanted to build something that wasn’t just a business – but a statement.

Coming out of the pandemic, I noticed a major change in the way people dressed. Style became more fluid. Tailored pieces were paired with casual looks or eveningwear – creating this effortless, expressive approach to fashion. That shift really sparked my vision for Fabric of Society: a new kind of retail destination that embraced this evolution and celebrated a more modern, global perspective on style. It was about curating a space that introduced next-gen international designers and cult labels – brands that lead, innovate, and set the tone, rather than follow the crowd.

What sets us apart is our energy. We approach luxury with a youthful lens, and that resonates deeply with the new generation of confident, style-driven women in the region. They see themselves in our world – in the way we curate, communicate, and create community. It’s not just about what we sell, it’s about how we connect. And because we’re still a young brand, we have the freedom to move fast. We’re not tied down by slow processes. If we want to launch a pop-up in a new market or curate a private dinner with our VICs, we make it happen! That kind of responsiveness is powerful in today’s market. It allows us to stay closely connected to our community and continuously evolve with them, which is something I truly value.

What do you look for in brands you have on the site? What excites me most is discovering brands that aren’t afraid to push boundaries. At Fabric of Society, we’re drawn to designers who take risks – those who challenge the rules, blur the lines between creativity and wearability, and offer something that feels genuinely new. Our ethos has always been about championing innovation. We look for labels that are bold, expressive, and uncompromising in their vision.

While we’re proud to spotlight trailblazing next-gen names – like London-based SRVC, whose energy is just electric – we also carry established designers that speak to modern luxury with a fresh, forward-facing lens. Magda Butrym and Blumarine

THE HERO BUYS

Clockwise from top left: Soft Baguette Bag Dhs1,267 Marge Sherwood; White Asymmetric Tailored Shirt Dhs1,836 Jade Cropper; Beige Colter Half Zip Midi Dress Dhs2,445 Nanushka; Blue Low Curve Fray Jeans Dhs880 AGOLDE

are perfect examples: effortlessly feminine, strikingly relevant, and perfectly in tune with our style-conscious clientele. Naturally, we source from the fashion capitals – Paris, Milan, London – but what really excites me right now are the newer style hubs. South Korea is having a major moment, and we’ve brought in standout labels like Osoi, Marge Sherwood, LVIR, and Dunst. A breakout brand from Copenhagen Fashion week, we’re so excited to be launching Cecilie Bahnsen soon, whose pieces are almost dreamlike. And Shanghai Fashion Week continues to surprise us – in the best way – with talents like Samuel Guì Yang and Shushu/Tong. Every brand we bring in is selected with our Middle Eastern customer in mind. Sometimes, a piece is almost perfect – but needs a slight tweak for our market. That’s when we go into collaboration mode, working directly with designers to adapt pieces in a way that feels true to both their vision and our customer. Our partnership with Stockholm-based Jade Cropper is a beautiful example of how that collaboration can come to life. And while we’re always looking outward for what’s next, we’re just as passionate about what’s happening closer to home. We’re proud to be supporting regional talent too – with Abadia joining our brand family for SS25. It feels like a

full-circle moment to celebrate homegrown creativity with the same reverence we give to international names.

What is the core DNA of the brand and how do you scale without compromising on quality? From the very beginning, I knew I wanted to create a space where people could come to be surprised. A place where shopping feels less transactional and more like uncovering something meaningful. At the heart of Fabric of Society is this spirit of style exploration – our community comes to us not just to buy clothes, but to be introduced to new designers, to engage with new aesthetics, and to connect with the stories behind the brands.

That’s why embedding an editorial voice into the fabric of the brand was non-negotiable for me. I didn’t want Fabric of Society to be just another retail platform. I wanted it to feel alive – with ideas, perspective, and purpose. Our editorial arm plays a huge role in that. It’s how we bring emerging and avant-garde designers into focus – not just by showing their collections, but by really telling their stories. Who are they? What drives their work? Why does it matter? That context creates connection, and I think that’s what makes fashion exciting.

One brand that stands out for me is Sydney-based Song for the Mute, who also collaborated with Adidas on a collection we’re proud to carry. We’re proud to be their exclusive Womenswear stockist in the GCC and introducing them to our market has been such a special journey – especially when you can tell that story in a way that truly resonates with our audience.

Service is another non-negotiable. In our region, luxury is defined by experience, and I knew from day one that we had to deliver on that in a meaningful way. That’s what led us to open our Private

THE HOT SPOTS: A 48-Hour Guide to Kuwait

BREAKFAST AT MADISON HEIG

There’s something about starting the day at Madison Heig that just feels right. It’s warm and refined without trying too hard, and always hits the mark. Their eggs are done to perfection, the pastries are just sweet enough, and the coffee is consistently great. It’s where I go when I want to ease into the day and actually enjoy my morning – not rush through it.

LEGREE WORKOUT AT SHIFT –ARRAYA COMPLEX

If I’m in the mood to move, Shift is it. It’s sleek, the energy is right, and the Legree class always delivers that deep, slow burn. It’s not a place where you go to be seen – it’s where you go to work, focus, and come out feeling just that bit stronger. Plus, it’s in Arraya, so it’s super central and easy to slide into your day.

COFFEE BREAK AT NOUGA –SALHIYA COMPLEX

I love a quiet moment mid-day, and Nouga is that space for me. It’s calm, refined, and their coffee is really good – like, you can taste the precision. Their chocolates are dangerously addictive (don’t say I didn’t warn you), and the design of the space makes you want to stay longer than you should. A hidden gem that feels a little like a secret.

LUNCH AT OVO – SHUWAIKH

OVO is one of those places that understands balance – on the plate and in the space – one of my favourite spots always. It’s simple but elevated, with food that’s clean, full of flavour, and always leaves you feeling good. Whether I’m grabbing a solo bite or meeting someone for a long lunch, it just works. The energy is grounded, the crowd is cool, and the playlist is always spot-on.

DINNER AT WHITE ROBATA –SHEIKH JABER AL-AHMAD CULTURAL CENTER

When it comes to dinner, White Robata is my non-negotiable. It’s refined without being stiff, and their Asian fusion menu is full of bold, addictive flavours that keep you coming back. The grilled skewers, sushi, that signature umami edge – it’s all there. Plus, it’s in one of the most architecturally beautiful spots in Kuwait, which makes the whole experience feel even more special.

Shopping Suite in Kuwait – it’s a calm, curated space where our clients can take their time and discover new pieces in person. And for those who prefer the comfort of home, we launched our At-Home Try-On service, where we send a personalised edit directly to the client. We courier the items, the customer gets 24 hours to try everything on, keep what they love, and send the rest back. It’s effortless, intimate, and very much in line with how our clients want to shop.

When it comes to growth, we’re intentionally taking it slow. I believe in scaling with care. We’re not trying to grow just for the sake of it – everything we do is rooted in maintaining the standards and values that define us. Quality, service, curation, storytelling – those are the pillars of Fabric of Society, and they guide every decision we make.

The New VANGUARDS

WORDS: CAMILLE MACAWILI

Discover 12 regional rising labels bringing in a new kind of energy in the industry –and which have mainstream potential, from sculptural tailoring to slow-crafted cool

MURIA

Muria, an Omani brand launched in 2024 by visionary sisters Fatma and Maryam Al Barram, is redefining fine jewellery through a distinctly modern, regionally rooted lens. Their pieces fuse organic shapes with precision, resulting in forms that feel both ancient yet modern and refined. @muriajewellery

AMAL AL MULLA

Amal Al Mulla’s pieces are soft-spoken but sharp – think airy fabrics, lived-in hues, and silhouettes that exhale. With an ethereal yet grounded approach rooted in storytelling and slow fashion, the Bahraini label crafts effortless designs with elevated ease. @amalalmullaofficial

MONERA AL MUDHAF

Clean lines, high-impact energy. Monera Al Mudhaf designs like an architect with a penchant for soft power. With a vision rooted in architectural minimalism, sculptural silhouettes and quiet luxury, Monera Al Mudhaf distills the essence of Kuwaiti sophistication into every collection. @moneraalmudhaf

NOUR ABDUL

Nour Abdul is all about sculptural femininity rooted in contemporary tailoring and fluid forms — think flowing lines, statement cuts, and a quiet drama that lingers. Founded by Kuwaiti native, Nour Abdul Husain, there’s a romantic sensibility threaded through her consciously crafted designs, but it’s one with an edge. @bynourabdul

NOMA

NOMA, the Kuwaiti label crafting pieces that are tailored to perfection. Their designs are richly textured, unapologetically bold, and exude contemporary elegance. From avant-garde cuts to sharp tailoring, every piece tells a story. @noma.kw

PURPURA

With exaggerated tailoring and experimental energy, Purpura is rewriting the Kuwaiti fashion playbook with a sharp, contemporary lens. The brand crafts bold, structured pieces with unexpected layering that delivers a heavy dose of style personality. @purpura.kw

YASMIN MANSOUR

Yasmin Mansour crafts couture with a cinematic flair. With her signature mix of structure and softness, she’s mastered the art of high drama without the fuss. Based in Qatar and established in 2020, she brings a bold romanticism to the regional fashion scene. @yasminmansourofficial

MARPHOLIO

Maximalist cuts, bold textures, and a rebellious spirit make this brand pure visual candy. Marpholio is what happens when experimental design meets fearless self-expression. Founded by Maryam AlBoainain, Marpholio’s designs feature oversized silhouettes and clashing textures, with a maximalist and boundarypushing aesthetic, dripping in visual attitude – anything but subtle. @marpholio

NORA AL SHAIKH

Global polish with Saudi soul, Nora Al Shaikh delivers pieces that reference the Kingdom’s diverse regions, craft traditions, and art forms blended with global cues in a refreshingly modern way. Launched in 2012, her tailoring is crisp yet fluid, detailing on point yet refined, and her vision quietly disruptive. Her SS25 collection, Abwab (a historic district located in the heart of Jeddah), takes references from the traditional architecture and motifs on its winding streets onto her signature long and lean silhouettes.

@noraalshaikh_official

APOA

APOA’s - which stands for “A Piece of Art” – bold graphic language and directional silhouettes stands at the forefront of Saudi fashion. Born in 2023 in the heart of Riyadh, Saudi Arabia, APOA features a cool, collected artistic chaos to their aesthetic injected in every accessory piece. @apoaofficial

SAMAR NASRALDIN

Samar Nasraldin is quietly becoming one of Saudi’s most compelling creative voices. Her aesthetic, which she calls Avant-Saudi, reimagines classic Saudi garments through innovative cutting, unexpected materials, and contemporary artistry. The results are sculptural creations that look like fine art – stripped of excess but rich with intent. With an emphasis on construction and form, her work redefines elegance through restraint. @samarnasraldin

AMAIA HOUSE

A multidisciplinary concept rooted in the ritual of dressing, AMAIA HOUSE blends fashion, design, and culture into a single elevated narrative. Founded by two Saudi sisters, their minimalist and mindfully cool pieces channel a poetic sartorial sensibility. @amaia.house

Hot New Buys

WORDS: SARAH JOSEPH

An edit of the latest beauty brands and products for a new beauty routine

Skin Deep

This combines suncare and skincare in a lightweight, fast-absorbing formula. The Sunscreen SPF50 30ml Dhs502 Augustinus Bader

A UNIQUE FORMULA

Crafted with sandy notes for an olfactive experience with a desertfueled touch. Odeur 53 Eau de Toilette 200ml Dhs615 Comme Des Garçons Parfums

BOOSTS FIRMNESS

Designed to gently stimulate the lymphatic system with this supercharged handheld roller. Skin Activator Hydrating Serum Dhs1,450 Westman Atelier

Smooth Finish

Densely packed bristles designed for a flawless application. Buffer Brush Dhs220 Victoria Beckham

Extreme

Hydration

This rich balm texture melts to a creamy oil when massaged on your body. RUB Solid Balm Dhs153 Mirror Water

POWERFUL CERAMIDES

This cushiony cream hydrates all day by strengthening the skin barrier.

Barrier Build Skin Protectant Cream Dhs259 ILIA

SUN-KISSED RADIANCE

A buttery-soft flow balm version for a naturally bronzed look.

Hoola Wave Bronzing Balm Dhs180 Benefit Cosmetics

ULTRA-PERFECTION

This intense colour stick encompasses a lightweight dewy texture to enhance any base. 419 Destroyer Colour Stick Dhs155 Byredo

BOUNDARYBREAKING BEAUTY

CEO and Co-creator of Noble Panacea, Céline Talabaza, on the business of boundary-breaking beauty and helming a science-led skincare powerhouse brand

WORDS:

CAMILLE MACAWILI

As you were developing the line, what aspects did you prioritise and how did you develop the concept? The brand’s founder and his discovery are at the very core and the reason we exist at Noble Panacea. Noble Panacea is the only skincare brand founded by a Nobel Laureate and it means the world. Professor Sir Fraser Stoddart was awarded the Nobel Prize for Chemistry in 2016 for his work on supramolecular machines. His discovery, The Organic Super Molecular Vessel (OSMV), is a radically unique, smart, programable, safe encapsulation system that multiplies the efficiency of a skincare product.

I was brought on board to co-create the brand with Professor Sir Fraser Stoddart himself and Audrey Bois Nicolai, now Brand VP. We sat down at Northwestern University learning about the power of the newly discovered OSMV and asked a lot of questions about its potential: “Can we do this? Can we do that?”. Most of the answers I heard were “yes” and I knew we were onto something completely unique. The true groundbreaking scientific advancement of the technology sets Noble Panacea apart from all existing brands; Noble Panacea is a Deep Tech company, commercialising for the very first time a piece of fundamental research which took years to see the light. The fact that I could apply my knowledge from the beauty industry and pioneer, in terms of market availability, this new disruptive patented active ingredient delivery system to be used in a daily product has been very fulfilling. Pushing the boundaries on status quo and collaborating with a brilliant team is probably my favourite part of Noble Panacea.

Skincare is not a soup where you drop ingredients, mix them together hoping they will act on your skin. Skincare that works is based on understanding the relationship and evolutive bonds between supramolecules. We code and program our formula, so they unfold their intentional dosage and sequence of actives for your skin. This is completely breakthrough in beauty. This is a new patented technology.

The brand harnesses the power of scientific research and innovative technology. How challenging was it to refine the formulations? The OSMV is a beautiful, serendipitous discovery. Throughout a process of crystallisation, Professor Sir Fraser Stoddart has created a very safe, predictable, sophisticated but tiny molecular sculpture that can encapsulate the active ingredients and release them in a preprogrammed sequence and dosage. Noble Panacea is the first brand to launch products with OSMV which means we produce small batches; everything is crafted with precision. It takes 10 to 12 weeks to produce one Noble Panacea product. We have our own team of scientists at the Noble Panacea Lab in Irvine, California. For a brand our size, it is unusual to have our own laboratory. This way we can control and respect the process of green chemistry and sophisticated testing protocol to deliver the most efficacious yet clean and eco-friendly formula. Working with a Nobel laureate in Chemistry implies the very high sense of responsibility we have when it comes to the quality and the commitment behind every single product. The Noble Panacea Lab will check the proven efficacy of the different actives on white papers before we consider using them. Once proven, we will source them from the most trusted suppliers, we will then dissect them and load the hardworking proteins into the OSMVs in order to provide a very specific sequence and dosage to optimise the best skin results. For instance, our Exceptional Vitamin C booster releases 20 per cent pure L ascorbic acid during the whole day in pre-programmed controlled micro-doses, something that has never existed before. Noble Panacea brings a line of performance-driven products with the groundbreaking OSMV Technology - a scientific discovery unique to Noble Panacea. What are the benefits that it adds to skincare? Think about it as Time Release Technology. The OSMV can release the active ingredients the whole day or night in a specific order, at a controlled release rate, micro dosed so your cream keeps on working for you while you wear it. This innovative delivery system, a system of encapsulation of active ingredients, has been proven to increase the potency of your normal skincare (non OSMV) by tenfold. It does not only play a key role in time released ingredients, but it also protects them against negative cross interactions and can bring the molecules of these ingredients way deeper into where it is needed (+200 per cent penetration lab data). The OSMV is so precise that it can release the actives within the therapeutic window of efficacy, avoiding irritation and optimising efficacy.

What do other beauty brands lack that you hope to provide with Noble Panacea? Noble Panacea is a Deep Tech organisation, which means we dedicate ourselves to bring first to market innovation. We are the only one in the world that provides this amount of precision for ingredient action on skin. Everything we do is data driven, cross tested and we recently announced Dr. Benjie Limketkai, MIT PHD, at the helm of our own laboratory in Irvine, California. I have been working with Ben since the inception of Noble Panacea and he is leading the future of the OSMV roadmap.

For example, the Exceptional Chronobiology Sleep Mask is an excellent illustration of what the OSMV can do. The skin has its own circadian rhythm, and the nighttime process follows three stages from detoxification, to repair to highest permeability. The same way your sleep/wake cycle typically follows the shifts in light from day to night, your skin also adjusts itself on a 24-hour cycle. During the day, it is a shield–a barrier to protect us from environmental aggressors. At nighttime, when protection is no longer a priority, the skin has the opportunity to “detox” in order to ensure that cellular renewal is healthy and skin repair takes priority. This is the first stage in the overnight biorhythm, taking place between 11pm and 4am, when our Overnight Chronobiology Mask gentles exfoliates and supports microbiomes with Polyhydroxy Acid (PHA) and a blend of

pre-, pro-, and post-biotics. The repair stage then happens within a smaller window between 2am-4am where we see cellular regeneration powered by retinol and peptides to boost collagen and elastin. The final stage sees peak skin blood flow and an increase in temperature resulting in higher skin permeability, reaching its maximum from 4am onwards. Whilst this increase in skin permeability results in a rise in trans epidermal water loss (TEWL), it also means that skin’s absorption potential is at its maximum. This is why the Overnight Chronobiology Mask releases nourishing ingredients Ceramide NP and dual-molecular-weight Hyaluronic Acid for deep hydration and skin barrier support at this time. It is like having three facial experts operate their treatment on you at night while you are sleeping. As a sustainable brand, Noble Panacea produces in small batches, single-dose and refillable packaging. Was this the idea from the outset?

Absolutely, when you build a new brand, it was essential for Sir Fraser and myself to build a routine which will limit waste while protecting the efficacy of the technology.

In terms of formulation, we have our own laboratory and this way we can control and respect the process of green chemistry and sophisticated testing protocol to deliver the most efficacious yet clean and eco-friendly formula. Our formulations are safe, clean and we are committed to using sustainably sourced active ingredients whenever possible. Not only are our formulas environmentally friendly, but our OSMV production process is also a closed-loop, renewable process with no waste. The OSMV structure is biodegradable and renewable. We also take pride in our sustainable packaging, including our infinitely refillable starch-based box that is plastic-free and all our packaging is 100 per cent recyclable, including our tertiary packaging made from FSC-Certified paper that comes from well-managed forests. To ensure optimal dosage and formula integrity, the formula must sit in our Active Daily Doses. We are committed to sustainability without compromising the efficacy of our products. Our doses are sent to our recycling partner in different regions of the World. With every purchase of our products comes a prepaid envelope to be delivered back to the organisation which recycles the doses. Building a successful beauty brand is a different beast. What do you think has been pivotal to the continued and quiet success of Noble Panacea? What is essential to the success of Noble Panacea is remaining true to our mission, which means never ever compromise on quality and stay laser focused on serving optimal skin health which is a synonym of making tough choices. My team is composed of very talented international individuals based around the world and none of this would be possible without them. We have also built a genuine community composed of experts, brand adepts and word of mouth is essential for us. As you hint, we are a small company with high ambition. The brand officially launched over five years ago globally and three years ago in the Middle East. Which products are selling out in the region? The top choices in the Middle East region are The Excep-

tional Chronobiology Sleep Mask, the Exceptional Overnight Peel, The Absolute Lift oil and The Absolute Serum. All these creations are absolutely unique. The Peel, for example, helps with deep yet gentle exfoliation and is synced to your skin biorhythm at night. The Oil is the only oil that is able to deeply hydrate. While water soluble ingredients and oil are not friends, we were able to encapsulate hyaluronic acid in an oil format. Thanks to the OSMV we are breaking the old laws of chemistry. Our clients in the region have very high standards and expectations, they travel quite a lot, and they know Noble Panacea skin results are unmatched.

“Pushing the boundaries on status quo and collaborating with a brilliant team is probably my favourite part of Noble Panacea”

Now that summer season is here, what should we be investing and adding to our skincare routine that will deliver long-term results? In summer, skin gets obviously dehydrated which can lead to all sorts of skin issues and premature aging is one of them. I would recommend adding The Elemental Hydrating Prep Lotion to any skincare routine as the first step post cleansing. The lotion releases hyaluronic acid during the whole day and that helps keep a hydrated healthy skin matrix which then allows all subsequent products to penetrate deeper. I would also recommend The Energist SPF 50, it is the only photo-ageing protector and corrector in the world to activate the release of ingredients triggered by UV light. Absolutely groundbreaking, it is a 100 per cent mineral filter which is essential to avoid finding chemical remains in the body (when using chemical UV filters). What’s on the horizon for the brand – are there any particular developments that excite you for the future of your craft? With our Chief Technology Officer, we are working on the OSMV roadmap, as a triggered technology there are multiple triggers that we can explore that can trigger the precise, intentional release of ingredients: time, water concentration, pH level, enzymatic activity, UV light etc. We are working on the next generation of OSMV in order to propose revolutionary solutions for the skin. Something very exciting is coming later this year. In the Middle East region, we are now distributed in Bloomingdales, Ounass and Harvey Nichols and we will be launching at Aeon Clinic at the iconic Royal Atlantis very soon. It is a state-of-the-art longevity clinic where they only adopt the most cutting-edge solutions, we are very honoured and excited to launch with them.

This is The Discovery Issue – what is your latest and greatest discovery? Noble Panacea is all about discovery. From the supramolecular invention of Professor Sir Fraser Stoddart to the endless future potential of the deep-tech OSMV. A great discovery recently was when I recently visited the Louvre in Abu Dhabi, and I was in awe of the architecture of Jean Nouvelle and the neuro synergy it creates in calming the soul. It is fascinating to learn how the roof is mimicking overlapping leaves where you can still feel the sun, but it is creating a gorgeous light as well as lowering the temperature. My favourite part was that we were surrounded by octagonal shapes, and this is the iconic shape for Noble Panacea as it mimics the octagonal structural shape of the OSMV.

GUT FEEL

Dr. Karima Arroud, Functional Medicine Doctor at Wellth, on how to heal your gut from the inside out

The gut is the second brain. How does it work? Your gut contains over 100 million neurons and produces around 90 per cent of your serotonin. It communicates with your brain via the vagus nerve, sending constant updates about your physical and emotional state. This gut-brain axis explains why gut health influences mood, memory, and even anxiety. What does good gut health look like? Good gut health means optimal digestion, regular and pain-free bowel movements (typically one to three times per day), absence of bloating, minimal gas, stable energy levels, clear skin, balanced mood, strong immunity, and a sense of lightness after meals. It’s not just about digestion – your gut impacts your entire system, including hormones and brain function. Alternatively, what are the symptoms of a bad gut? Common signs include bloating, constipation, diarrhea, abdominal discomfort, excessive gas, fatigue, brain fog, skin issues (like acne or eczema), food sensitivities, and mood disturbances such as anxiety or irritability. Recurrent infections or poor immunity can also be linked to gut dysfunction. With a heightened social awareness of gut health, is there such a thing as overdoing it with probiotics? Yes, more is not always better. Overuse of probiotics – especially without guidance – can lead to symptoms like bloating or imbalance, particularly if the strains are not tailored to the individual. The microbiome is like a garden: balance and diversity matter more than sheer quantity. What are the common issues women in the Middle East suffer from when it comes to gut health? Many women face bloating, sluggish digestion, and IBS-like symptoms due to high stress levels, sedentary lifestyle, poor sleep, frequent use of antibiotics, and a diet high in refined carbs and low in fiber. Vitamin D deficiency, common in the region, can also negatively impact gut function. What tests can one take to get a baseline gut health assessment? A comprehensive stool test such as the GI-MAP is a powerful tool – it identifies bacterial imbalances, parasites, inflammation, and markers of digestion and immune function. Other useful tests include food sensitivity panels, zonulin (for gut permeability), and organic acids to assess dysbiosis and yeast overgrowth.

kraut or kefir), polyphenol-rich fruits (like berries), and omega-3s. Avoid ultra-processed foods, artificial sweeteners, excessive alcohol, and refined sugars – all of which damage the gut lining and feed harmful bacteria. Food diversity is key for microbial diversity.

In terms of lifestyle, what habits can one do long-term to support a healthier gut? Daily habits include: managing stress (chronic stress alters gut function), prioritising quality sleep, moving your body regularly, eating slowly and chewing properly, limiting unnecessary antibiotics or acid-suppressing medications and fasting overnight for at least 12 hours to give the gut time to rest.

For those looking to add live culture into your system, what is the difference between probiotics and prebiotics? Probiotics are live beneficial bacteria that you can ingest through supplements or fermented foods. Prebiotics are the fibers that feed these bacteria – found in foods like onions, garlic, leeks, and bananas. Both are essential for a thriving gut ecosystem.

“A recent gamechanger is the discovery of how gut microbiome diversity can influence estrogen metabolism – especially in women”

There is a thin crossover between strains. For the consumer, what should we be looking out for on gut-supporting supplements? Look for clinically studied strains like Lactobacillus rhamnosus GG (immune and gut barrier support), Bifidobacterium lactis (constipation and inflammation) and Saccharomyces boulardii (helpful post-antibiotic or for travel). Choose supplements that list the strain (not just the species), contain at least 10–30 billion CFUs, and have been tested for shelf stability.

Do you suggest different dosages for those dealing with a gut-related issue – is there such a thing as overdoing it with probiotics? Yes. Therapeutic doses may be higher short-term, but they should always be customised. For example, post-antibiotic or during travel, you may need specific strains at higher doses. However, too many probiotics without addressing diet and lifestyle won’t solve the root issue – and can sometimes aggravate symptoms.

This is The Discovery Issue – what is your recent wellness discovery?

What are the nutritional dietary sources for rebalancing the gut? And what food should one avoid that disrupt the gut health foundation? Focus on a variety of fiber-rich vegetables, fermented foods (like sauer-

A recent game-changer is the discovery of how gut microbiome diversity can influence estrogen metabolism – especially in women. The “estrobolome,” a subset of gut bacteria, helps regulate estrogen levels. When this is out of balance, it may contribute to PMS, PCOS, or endometriosis. This has opened new doors in personalised female healthcare.

“Yes, more is not always better. Overuse of probiotics – especially without guidance – can lead to symptoms like bloating or imbalance, particularly if the strains are not tailored to the individual”

WORDS: CAMILLE MACAWILI

WORDS: SARAH JOSEPH

SCALP DETOX

Grainne O’Rourke, Founder of Glazed Aesthetics,

has a deep-rooted passion for pioneering skincare

solutions

Tell us about Glazed? Glazed Aesthetics is Dubai’s first Korean-inspired skin and scalp lab, designed to bridge the gap between beauty and science. We take a 360-degree approach to skin and scalp health, combining the latest technology with proven Korean techniques to deliver real, long-term results. Our focus isn’t just on treatments, it’s about creating bespoke experiences that address each client’s unique concerns, from scalp detoxification to achieving glass skin and hair. Whether it’s advanced facials, customised scalp therapies, or curated homecare routines, everything we do is tailored to help our clients look and feel their absolute best. What inspired you to bring a Korean scalp detox space to Dubai? Having spent years in the aesthetics skincare advance laser industry, I noticed a huge gap in scalp health awareness, especially in the Middle East. While Korean beauty has revolutionised skincare globally, its scalp care rituals remain underappreciated. I was personally drawn to Korean scalp detox techniques, which go beyond superficial cleansing to focus on long-term scalp health. After travelling to south Korea and learning from top Korean specialists and receiving my Korean trichology diploma in Seoul, I saw an opportunity to bring this innovation to Dubai, a city where heat, humidity, and product buildup can wreak havoc on the scalp.

What was your personal journey with scalp care, and how did it influence this business? I personally suffered from psoriasis, extreme dryness, inflammation, and hair thinning, which made me realise how overlooked scalp health truly is. Desperate for solutions, I tried countless treatments, both medical and alternative, but nothing provided lasting relief. This led me to explore alternative therapies, and that’s when I came across Korean trichology. Unlike traditional hair care, Korean trichology focuses on scalp health as the foundation for strong, healthy hair. Experiencing multi-step scalp detox treatments firsthand was life-changing, they soothed my inflammation, reduced shedding, and restored balance to my scalp. This discovery sparked my passion for bringing these highly effective, science-backed techniques to Dubai through Glazed Aesthetics, ensuring that others struggling with similar issues could finally find real, lasting solutions. Can you walk us through a typical scalp detox treatment? We begin with an in-depth scalp analysis using state-of-the-art software to assess scalp condition (dryness, oiliness, sensitivity, or inflammation), hair diameter and density, and hair growth phase, resulting in a detailed report that informs a fully customised treatment plan. Based on this analysis, the treatment starts with scaling the scalp to remove buildup, dead skin cells,

and excess oil, effectively resurfacing and resetting the scalp. It then progresses through advanced steps including scalp steaming to open follicles, deep-cleansing washes with customised therapeutic ingredients, nutrient infusions using targeted serums, LED light therapy to stimulate circulation and support hair growth, and a relaxing scalp massage with lymphatic drainage to enhance overall scalp health. A highlight of the experience is the Korean Dohi Spa Carboxy Scalp Nourishing Treatment, which delivers deep hydration and oxygenation to fortify the scalp barrier and encourage healthy hair growth. The session concludes with a beautifully styled blowdry, leaving the hair fresh, voluminous, and radiant – clients often remark that it feels like their first real hair wash, with the most common feedback being, “I can never go back to a normal wash and blow after this.” What role does technology or innovation play in your treatments? Innovation is at the heart of Glazed Aesthetics. We use 3D scalp and Skin scanners for in-depth analysis, oxygen therapy to nourish follicles, LED therapy for scalp rejuvenation, and microcurrent technology to enhance blood circulation. Combining traditional Korean scalp techniques with the latest advancements such as microneedling and exosomes, ensures faster results, deeper penetration of active ingredients, and long-term scalp health. What are some of the key services that Glazed Aesthetics offers? We specialise in Koreaninspired scalp detox treatments, advanced facials for glass skin working with Nuqy Korean bio peels and salmon DNA and PhFormula an amazing results driven pharmaceutical grade range to cater to all skin concerns and types, non-invasive skin rejuvenation using cutting-edge devices, scalp and hair strengthening programmes and personalised homecare consultations to maintain results. How do you customise treatments for different hair and scalp types? Every client starts with a detailed scalp analysis to determine their unique needs. We customise our treatments by adjusting, cleansing methods which include hydrating vs. purifying. Then we undertake serum selection for nourishing, balancing, or strengthening. This is followed by the us of technology, including LED, oxygen, or microcurrent therapies. We also educate clients on homecare routines to extend the benefits of their treatments. How does Dubai’s climate affect scalp health, and how do your treatments help? Dubai’s heat, humidity and other external factors can lead to excess oil buildup, dehydration and flakiness, increased hair shedding and blocked follicles from styling products. Our treatments deeply cleanse the scalp, restore hydration, and rebalance oil production. Regular scalp detoxing ensures stronger,

“Experiencing multi-step scalp detox treatments firsthand was life-changing, they soothed my inflammation, reduced shedding, and restored balance to my scalp”

healthier hair despite the harsh climate. We advise professional scalp detox once every six-eight weeks in winter and every four-six weeks during summer.

How does your knowledge of K-beauty influence the brand’s philosophy? K-beauty is built on the principles of prevention, hydration, and layering treatments to achieve long-term results, an approach we bring to both scalp and skin health at Glazed Aesthetics. We focus on customisation, innovation, and multi-step care, ensuring that every treatment goes beyond surface-level beauty to create lasting transformation. In

Korean beauty philosophy, a healthy scalp is key to youthful skin, as proper scalp care can slow down visible signs of aging on the face and enhance a radiant, glass skin complexion. This belief inspired me to bring both worlds together at Glazed Aesthetics Dubai’s first skin and scalp lab, where we take a holistic approach to treating skin and scalp concerns, delivering results that go deeper than just hair or skincare.

If you could change one thing about how people approach hair care, what would it be? I would love everyone to shift the focus from just hair strands to scalp health. Many people invest in expensive shampoos and treatments without addressing the root cause of their hair issues. Healthy hair starts at the scalp, and by treating it like an extension of skincare, we can achieve stronger, shinier, and longer-lasting results.

The Beauty Shelf

Butheina Hamed Kazim, Founder of Cinema Akil, talks us through her must-have beauty staples

AERIN Fleur de Peony Eau de Parfum Spray 50ml Dhs550

Estée Lauder

This scent feels like a fresh breath of elegance. I love spritzing it on my pulse points right after my morning skincare routine. It’s light, feminine, and effortlessly beautiful. The delicate blend of peonies and citrus instantly uplifts my mood.

Exfoliating Hand Wash with Dead Sea Minerals 500ml Dhs100 Salt & Mu d

As a fast-moving product at home, I was on the hunt for something regional that was more sustainable, smelled wonderfully fresh, and had exfoliating properties – then I discovered this Dubai-based Jordanian brand.

Code Red Laal Dhs135 Ctzn Cosmetics

I’m almost always in a red lip, and I have yet to find a competitor that comes close to their pigment – crafted by women of colour for women of colour. The long-lasting formula and rich palette from this female-founded beauty startup are unmatched.

Huile Prodigieuse Multi-Purpose Dry Oil 100ml Dhs158 NUXE

I’m not a perfume girl, so my scent-sphere comes from hair and body oils, candles, and agarbatti. This oil has become my long-lasting, subtle daily moisturiser and fragrance – with the added benefits of argan oil

Curls Shampoo 250ml Dhs113 Previa

Recommended and stocked by my one-and-only hair trustee, Sasha Panic, co-founder of UNIK – a Scandinavian hair studio in Zabeel House, The Greens – it’s easy on my sensitive scalp and a natural alternative to the harsher chemicals in other shampoos I’ve used in the past.

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Organic Hand Sanitizer

Dhs19 Dr.Bonner’s

A remaining staple from my New York days – I restock anytime I’m in the US, near a Whole Foods.

JARCH Nail Oil 30ml Dhs150

Sampled and purchased on the spot at a new startup nail studio

pop-up at Alserkal Avenue by filmmaker and entrepreneur Aysha – this is a quick happy place of rose and bergamot notes with healing powers for my cuticles.

Pro-Collagen Rose Cleansing Balm 100g Dhs259 Elemis

Pro-Collagen Rose Cleansing

Balm, when done right, is a scent that’s unmatched in my olfactory books. It gives me a smooth, moisturising start to the day –and a gentle send-off into sleep.

Beautopsy Artistry Palette Dhs276 Hindash

I travel a lot, and this palette has become my go-to for its range and versatility.

N.Y.M.P.H. GLAZE Skin Glowing Perfector Dhs152 Huda Beauty

Overall – Huda sure knows her highlights, so I need not look further for my face or anywhere

else it’s needed. My number one criteria for makeup is that it is long-lasting.

Jasmine of the Orient 230g

Dhs200 Dastaangoi

Anything Dastaangoi makes fills my home and heart with invisible forces that gloriously celebrate our regional memories and diversities through scent.

Whipped Body Butter – Lavender

Dhs85 Unwrapped

My sister Reem, a champion of all things sustainable, gifted me one of this Emirati startup’s lavender pots – and I’ve been hooked ever since. It’s the perfect non-greasy, calming lavender-scented hand and body lotion, with the bonus of doubling as a mosquito repellent during outdoor season.

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WORDS: SARAH JOSEPH

AM TO PM BEAUTY

Founder of Feeya, Hajra Tariq shares her morning to evening beauty routine

Talk us through your morning routine. I absolutely love my morning routine – it really sets the tone for the rest of my day. I’m naturally an early bird, and I always try to get some kind of movement in first thing, whether it’s Pilates or horse riding. It’s my way of connecting with myself before my busy day kicks in. I always begin my mornings with a facial lymphatic drainage massage – I’m obsessed with my gua sha routine. It’s a ritual at this point. After that, I’ll sip on some lukewarm water followed by bone broth. I truly believe that how we care for our bodies internally reflects outwardly, so I treat that part of my morning like a form of self-respect. Then it’s time for my probi-

otics – gut health is everything. And yes, I actually start my mornings caffeine-free. I save my matcha for after my workout, when I can really enjoy it. That post-workout matcha moment is sacred.

How does your evening routine differ? Evenings are quite early. I do like to be in bed early, it’s my favourite time to unwind. Depending on the day if I am or am not wearing makeup, I love to remove my makeup as soon as I get home. I turn the kettle on for a hot cup of peppermint tea while doing my night time skincare using gentle and very moisturising products, living in Dubai dry your skin out intensely. I also love to deeply moisturise my body before bed, the salt and

stone body moisture is my favourite. I’ve also introduced castor oil patches before bed, which helps with any kind of bloating, one of my favourite recommendations from TikTok and I have tried this for a few months now.

What are your go-to skincare products? One of my all-time favourite moisturisers is the Dr. Jart+ Skin Barrier – it’s a game-changer for keeping my skin nourished and balanced. I also never skip sunscreen; having grown up with acne and acne scars, I really wish I had understood its importance sooner – it makes such a difference. And for lips, Lano 101 Ointment is a must. It’s simple, but so effective – I always have it on hand.

Clockwise from top left: The Hydrogel Mask 6 Pack Dhs690 Augustinus Bader; The Original 101 Ointment Multipurpose Superbalm Dhs51 Lanolips; Body Lotion 450ml POA Salt & Stone; Tribiotic capsules Dhs155 arrae; Radiant Creamy Concealer Dhs132 NARS; Phases! Blush Stick Dhs106 Moon Glaze

Are you a fan of masks? Absolutely, I love a good face mask moment. The Biodance mask is a favourite – it leaves my skin feeling so refreshed and plump. I’m also obsessed with the Augustinus Bader Hydrogel Mask; it’s like a hydration boost in a sheet – perfect for when my skin needs that extra glow. How would you describe your approach to makeup? My approach to makeup is all about enhancing, not covering. I love keeping things minimal – fresh skin, soft tones, and a natural glow. A tinted base, fluffy brows, cream blush, and a glossy lip is my go-to. Effortless, refined, and always skin-first. What can always be found in your makeup bag? There are two things that always live in

my makeup bag: a good lip balm and a reliable concealer. I’m never without something hydrating for my lips – right now I’m loving the Summer Friday lip butter balm, it’s simple, clean, and so nourishing. And the NARS Radiant Creamy Concealer is a forever staple. It’s been with me for years – lightweight, seamless, and always dependable. Which fragrances are your current favourites? I like to choose my fragrance based on my outfit or the occasion. Right now, my favourite is Arabian Musk by Montale – it’s the one I get the most compliments on. Talk us through your hair routine. I’m someone who washes my hair quite often – every other day – especially with how active my daily rou-

tine is; my scalp definitely needs the refresh. Right now, I’m loving the Aveda shampoo for that clean, nourishing feel. Gisou’s hair oil is another favourite – it adds such a beautiful shine and softness. I’ve also been consistent with Mary Ruth’s multivitamin supplements, which have been amazing for hair growth. There’s no routine complete without a finishing touch of hair perfume – Swiss Arabian is my go-to for that final luxurious layer. What is the most unusual item in your makeup bag? I’d say it’s my Kajal (inner eyeliner). My eyes just feel bare without it – it’s a must-have for me. I apply it to my waterline, and when it comes to eyeliner, I always prefer brown over black; it’s softer but still bold.

Depth & Design

WORDS: AMY SESSIONS

Louise Roe Andersen is the designer behind the coolest, contemporary home collections. We discuss curation, keeping it simple and discover a depth of design like no other

By interpreting the shapes, stories and evocative characteristics of her surroundings, she produces elegant accessories such as vessels, lamps, cushions, ceramics, glassware and gallery objects. Louise Roe’s collections have been complemented with such furniture as tables, cabinets, rugs and mirrors.

Louise Roe holds a degree in fashion and concept development. Her hands-on experience in the fashion industry has made her comfortable with production processes from idea to final product, and appreciative when it comes to the art of mastering a craft. All items in Louise Roe’s collections are made from honest materials manufactured in Europe by skilled independent craftspeople who have mastered their profession throughout generations. Louise Roe, the design company, was founded in 2010. In 2018, the Louise Roe Gallery,

including a cafe which later turned into THE ROE BAR, opened its doors in central Copenhagen.

Founded in 2010, the Australian designer’s eponymous Sydney-based label is a go-to for minimalist-with-a-twist summer styles, partly due to the effortless cuts, but also due to the elevated fabrication process employed to create each and every garment. Esber has achieved a global following, with clients dedicated to his mastery of precision tailoring and his ability to create silhouettes that “whisper rather than shout”. This season Esber has collaborated with Mytheresa on an exclusive capsule collection, each piece radiates a subtle confidence and strength that reflects the modern woman.

How does your morning routine set you up for optimal success and how does this change or not according to your travel schedule? I am an early bird – up around 6am, walking our dog Alice and the neighbour’s dog Smilla in a park nearby our home (it’s almost like a small forest). It has become essential to my daily life to wake up and feel nature first. When I am travelling, I really miss it and look forward to it when coming home again. How have you designed the life you want to live? When you follow your passion and it becomes not only your work but also your life in general, I believe everything naturally aligns. I appreciate my life and feel “rich” in the sense of having the liberty to make my own decisions. When did you discover you had an eye for design? When I was a child, I wanted my room to feel like a hotel suite – asking my mom if I could move the fridge into my room, making up two beds, and wanting to colour-coordinate everything. I could also spend hours investigating antiques at my grandparents’ house when visiting them. I have always loved creating things with my hands and making them look beautiful. My favourite hours at school were always during cooking classes or carpentry.

How did you know it was the right time to launch your own brand and tell us about Roe Bar and how that evolved? The right time is when you feel it, here and now. Ideas are not always controllable; they shine through with their power when the moment is right. I felt that moment a few years after my fourth child was born – maybe it was time to focus and stop being a people-pleaser.

I have always loved food – creating it, making people happy by serving it, how it tastes, and how it looks. Just like with interiors, it’s about what you see and experience. This is why I decided to open a café alongside our flagship store, LOUISE ROE GALLERY, when we opened in 2018. The café later evolved into THE ROE BAR. For me, both interior and food are about taste.

What are the core values of your brand? Shapes and forms that complement and balance opposites: round and sharp, feminine and masculine, dark and bright. High-quality craftsmanship in natural and

“The only way to create a personal brand is by being personal – being your own original”

honest materials – like when an object is sculptural and heavy, and each product has its own personality. Colour tones are quite earthy. I design with the hope that my personality shines through and that my collection has its own distinctive look and character.

What was the inspiration behind the collection? Bringing aesthetics and higher quality into people’s lives. I think there was a need to focus on doing better – producing better quality and offering timeless design with an edge for people’s homes.

You’re available with exclusive pieces on NET-A-PORTER, how did that collaboration begin? My daughter Sophia works in the fashion industry, and both fashion and interior design are about taste and aesthetics – just like food and interior spaces. Since we are very close, we always know what is going on in each other’s lives. I knew about Net-A-Porter through her, and the people at Net-A-Porter also got to know about what I am doing through Sophia’s work and our family connection. With social media constantly changing, how do you stay ahead of the curve? For me, social media is about catching people’s attention while staying real, grounded and honest about what you do and believe in – not just following trends.

You’ve built a strong personal brand – what do you think are the key elements of a successful brand today? Being true to what you believe in, rather than simply following trends. Since my brand carries my name, it’s important that my personality shines through. The only way to create a personal brand is by being personal – being your own original.

How would you describe the Louise Roe signature? Sculptural and long-lasting designs with a strong, honest personality.

What is your best advice in terms for investing in pieces for someone newly discovering the brand? Find a sculptural centerpiece that can stand alone – not only about functionality, but about bringing something beautiful into your home and into your life. What challenges have you faced as an entrepreneur and how did you overcome this? Not having enough time and energy has been my biggest challenge. I have overcome it by being realistic, being good at decisionmaking, and trusting my instincts.

If you could give one piece of advice to your youngerself, what would it be? Ask for help from those around you instead of doing everything yourself…

This is The Discovery Issue – where would you like to next discover on your travels and why? I haven’t been to Japan yet, and I think the culture – so deeply rooted in tradition and ways of living – is incredibly inspiring. I believe interiors there tell a cultural story, which is fascinating. Why do we live the way we do? Why are some things more important than others? I’m curious about how culture influences life and, ultimately, our surroundings and how it ends up looking.

How do you approach self discovery and how does this elevate your designs? Self-discovery is essential to how I create and come up with ideas. My ideas often come unexpectedly and are often responses to something that feels unbalanced – or when a shape or form has a powerful presence and catches my attention. Self-discovery also means looking within your thoughts to find answers.

CAMILLE MACAWILI

SOUND CHECK

Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP on the evolution of the streaming platform in the region, establishing your audio presence for discoverability, and what’s shaping the future of audio

WORDS:

What do the first 30 minutes of your day look like, your morning routine? I’m a mum to two very early rising six-year-old twin boys, so the reality is that most days, my routine is whatever it takes to get us all out of the house on time, in one piece, fed and presentable! But over the last year, I have been very intentional about carving out 1-2 mornings a week where I do something for myself before the madness of the day begins. Right now, that looks like either a tennis lesson with my husband (part of my New Year’s resolution to learn something new) or an Engine class at The Den gym. Even though it’s not every day, having these moments for me during the week has made all the difference to my personal well-being. How has the regional market evolved when it comes to audio streaming? The way audio has transformed over the past 15 years or so has been nothing short of magical, and I feel lucky to have witnessed that evolution first-hand and to work in this fast-moving industry. I still remember going to the store, picking out CDs, and listening to tracks right then and there. That ritual felt so personal at the time. Fast-forward to today, and all of it – music, podcasts, audiobooks –is right at our fingertips.

In a region like the Middle East and North Africa, where we have one of the world’s youngest and most tech-savvy populations, it’s no surprise that audio is thriving. We were especially proud to see the latest IFPI report naming MENA the fastest-growing music market globally, with more than 99 per cent of revenues coming from streaming – the highest share in the world. It’s a powerful reminder that streaming is the backbone of the industry. What’s been equally exciting is seeing how governments, both in the UAE and Saudi Arabia, are actively supporting this growth – championing creativity, talent, and innovation in the audio space. From a Spotify lens, our journey started with a simple goal: to combat piracy and offer a legal, seamless way to enjoy music. Since then, we’ve moved into podcasting – now with 6.5 million titles –and more recently, audiobooks in select markets. It’s all part of a bigger belief we’ve always held: that the potential of audio is limitless.

ety show up in what people are listening to, everything from Taylor Swift to Desi tracks, Pinoy pop, and of course, Arabic pop. The taste is eclectic, and there is just something for everyone. And if you head towards North Africa, Morocco and Egypt really stand out for their local consumption. In Egypt, for instance, more than 70 per cent of Spotify’s Top 50 is made up of Egyptian artists. There’s something special about how strongly Moroccans and Egyptians connect with local talent and value local content.

Our annual Wrapped campaign is the perfect reminder of this, it gives you a real sense of the pulse of each market – what moved people and what stayed with them. Personally, I love digging into the differences each year. It’s such a fun way to explore how music continues to reflect the richness of this region.

“When done right, personalisation becomes the engine of discovery”

And today, our vision is clearer than ever – to be the go-to platform for everything you want to hear, all in one place, tailored to every moment of your day. With the Arab world’s young, connected population and its rising creative economies, MENA is well-positioned to help shape the next chapter of the global audio revolution. What are the nuances in how consumers in the different markets (especially Middle East) listen to content? The audio landscape here is incredibly diverse, and you really feel that in how people across the Arab world connect with content. Listening habits are shaped by culture, language, and identity. In many ways, what people listen to has become its own kind of self-expression.

Take Saudi Arabia – podcast listening continues to grow year on year. According to a 2024 YouGov survey, Saudi now has the second-highest proportion of regular podcast listeners globally. Egypt comes in at 56 per cent, and the UAE at 53 per cent. In Saudi, people are tuning into shows that reflect their personal growth journeys – whether that’s business, self-development, or conversations around social dynamics. On the music side, we’ve seen a real rise in Sad Khaleeji tracks and older catalogue hits – those classic songs that stir up a sense of nostalgia. There’s a deep connection to heritage here, and it’s something you can feel in the music people come back to time and time again. Gaming is huge in Saudi, as you know, and what’s really interesting is how much music streaming happens through consoles. We see a high number of streams coming from gamers who are listening while they play. In the UAE, it’s a different story. With such a blend of cultures, you see that vari-

How is Spotify enabling discovery for users for things like recommendation, connecting with other people, and audio discovery? Personalisation has been core to the Spotify experience for years. It’s how we connect millions of listeners around the world with the music and audio they love. I always come back to this fun fact: when our listeners are asked what they love most about Spotify, personalisation consistently tops the list. It’s what fuels so many of our most-loved features – from Blend to Discover Weekly, daylist, and so much more. But for us, good personalisation isn’t just about giving you what you already know and love – it’s about gently nudging you toward something new, something you didn’t even know you needed. When done right, personalisation becomes the engine of discovery. Every single day, we power nearly 2 billion music discoveries, helping listeners connect with artists, genres, and moments they may have never found otherwise. We’re also constantly learning from how people interact with the platform. Every small interaction helps us better understand what feels right for each person. And in today’s world – where everyone expects their experience to be tailored in real time – we’re thinking more holistically about what happiness and satisfaction look like. That means digging deeper into user signals and growing more sophisticated in how we respond to them. But it’s not just about data and algorithms. Human expertise plays a huge role in all of this.

Our MENA Editorial team knows local culture inside out, the bubbling sounds, and the stories behind the music. They don’t just curate playlists; but they also teach our machines to listen better using their knowledge, intuition, and expertise. The MENA Editorial team has been doing incredible work spotlighting artists from the region and championing new voices. And thanks to our Artist & Label Partnerships team, we’ve been bringing global music programmes to the region in ways that feel truly local. We introduced RADAR Arabia, focused on emerging artists; EQUAL Arabia, dedicated to amplifying Arab women and Fresh Finds Saudi Arabia – a residency that brought together homegrown Saudi talent for a week of musicmaking and mentorship with industry experts. What makes discovery on Spotify feel different is that it never feels forced. It’s more like a friend saying, “Hey, I think you’ll love this.” And sometimes, that one unexpected song becomes part of your forever soundtrack. That’s the kind of connection we aim to create every day.

On the creator side of things, what are the tools available for content creators, whether old or new, for support / new opportunities and to be discovered by a new audience? At Spotify, our mission is to unlock the potential of human creativity by giving millions of creative artists the opportunity to live off their art. That mission shapes everything we do – and our support goes far beyond streaming. We’re constantly evolving what we offer creators and building new tools to help them thrive. Through a platform like Spotify for Artists,

we offer music artists and their teams the tools and data they need to better understand their audience, grow their fanbase, and take control of their journey. From real-time stats to insights on where listeners are and how they discovered a track, we’re helping artists see what’s working – and build on it. But discovery today isn’t just about being heard –it’s about being seen and remembered. That’s why we’ve introduced features like Canvas, Clips, Music Video and Video Podcasting to help creators tell their stories in a more visual, engaging way. Whether it’s a looping visual that catches the eye mid-scroll, a short video message to introduce a new release, or full-on video content, these tools give artists more space to express themselves and connect authentically with fans. We’ve also been thoughtful in building Spotify for Creators – a dedicated platform we recently launched that gives podcasters and video creators the tools they need to grow, monetise, and manage their shows, whether they’re producing audio, video, or both. We know how personal the creative journey is, and this platform is designed to support creators by giving them flexibility, ownership, and clarity over their path. Of course, we continue to invest in local voices, too as mentioned earlier. Programmes like RADAR Arabia, and EQUAL Arabia, are designed to spotlight talent from the region, and they go beyond visibility, offering long-term support and unlocking audience growth. At the end of the day, it’s not just about numbers or going viral. It’s about helping artists and creators find the right audience at the right time and giving them the space to grow while staying true to themselves. We’re in it for the long run, supporting careers that are built to last – not just fleeting moments. How can Spotify’s discovery algorithm be leveraged for growth? How is Spotify supporting the discovery of new podcast talents in the region? Our recommendation system is powered by thousands of real-time signals – like what you add to playlists, skip, or replay – to deeply understand your taste and serve up what feels just right, at the right time. But we also know when to introduce something new. We blend data with cultural expertise and human curation to strike that balance, helping artists and podcasters grow by placing their content in front of the right audiences. When it comes to podcasts, we encourage exploration. Regionally, we spotlight emerging voices through dedicated pages that offer a mix of personalised suggestions, curated collections, and themed content – like our Ramadan Hub, making it easier for local talents to connect with listeners who are ready to hear them.

What are the emerging trends in the audio space, including podcasts? The audio space is moving fast – and listeners are shaping what’s next: exploring new formats and having an openness to discovering fresh perspectives and new creators.

In music, the world is tuning in to more global sounds – and Arabic was one of the fastest-growing languages last year on Spotify. It’s a clear sign that the appetite for Arabic music is only growing, with artists from the region making waves on our global charts.

For podcasts, it’s all about video. Globally, video podcast consumption is growing faster than audio-only, and listeners are sticking around longer. We now host over 300,000 video podcast shows, and the number of creators publishing videos monthly on Spotify has jumped by more than 50 per cent year over year. We’re also seeing rising demand for real-time connections. With our new Spotify for Creators app, podcasters can track key stats, see when they chart, and even reply to episode comments directly – a new way to build deeper bonds with fans. And globally, audiobooks are booming. In English-speaking markets alone, listening hours have grown by over 35 per cent year over year. What we’re seeing is a shift: audio is becoming more layered and more personal.

What would be your advice for content creators looking to start their path in audio streaming? Don’t overthink it – just get started. The great news is, it’s never been easier to begin your podcasting journey. With tools like Spotify for Creators, even beginners have access to everything they need to create, grow, and manage a show. What really makes the difference is consistency and clarity. Ask yourself: What’s your brand? What stories do you want to tell? Who is your audience? The more intentional you are about your voice and positioning, the stronger your connection will be. And don’t forget –promotion is key. Use your social channels to amplify your content, collaborate with other creators, and tap into new audiences. The most successful shows are built around a full-circle approach: from ideation, to creation, to promotion, to engagement, and ultimately – to building a real community. So, start where you are, keep showing up, and let your voice grow with you.

What’s on the horizon for the future of podcasts? What’s ahead for podcasting is exciting – it’s evolving into something far more dynamic, visual, and emotionally resonant. We’re moving beyond the traditional audio-only format into a multi-sensory space where video, storytelling, and shareable content all play a role. Expect to see even more bite-sized moments: short clips, behind-the-scenes content, and formats made to be discovered on social media. Podcasts are becoming easier to connect with – and easier to share – which is key for growth and discovery.

We’re also seeing brands lean into podcasting in meaningful ways, using the format to tell stories that feel honest and intentional. A favourite example of mine is Spotify: A Product Story, a miniseries by our Co-President, CPO, and CTO, Gustav Söderström. It gives a rare, candid look at the product decisions that shaped Spotify – showing how podcasting can make even complex ideas deeply relatable. Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections. That’s something worth holding onto and building on.

This is The Discovery Issue – what is your latest discovery? I’m obsessed with our Spotify daylist feature – one of our most personalised playlists that continues to add tracks as you go through the day based on your unique listening habits. What never fails to amaze me is how specific it is, from “Peaceful Angelic Friday Morning” to “Diss Track Standing on Business Monday,” they somehow always get my mood right, putting new artists and sounds that I never would have discovered otherwise on my radar. One of my favourite discoveries from my daylist playlist has to be Kaytranada, who ended up being my top artist of 2024, and gave me a lot of credibility with the cool kids in the office.

“Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections”

TREND WATCH

Joana Jamil, Strategic Partner Manager of Global Partnerships at Meta, shares the newest content creators in the region and what they look for in the next big thing

WORDS:

SARAH JOSEPH

Who are some of the most exciting emerging content creators in the region right now? I’m really inspired by the wave of creativity we’re seeing from emerging content creators in the region right now. There are lots of incredible emerging regional talents such as Raghad Zamell, Osama Chabbi, Taliaa Fawaz, and Jana Al Hafar, just to name a few. What’s so exciting is how diverse and innovative this new generation is – there’s a vibrant mix of storytellers, artists, and voices who are using our Meta platforms to share authentic perspectives and connect with audiences in fresh ways. From Reels that capture cultural moments to Threads diving deep into local issues, they’re not just creating content but building communities and sparking meaningful conversations. It’s less about names for me and more about the collective energy and passion driving this movement forward – it’s a dynamic time for creativity in our region. How is Meta supporting Arabic-first or culturally rooted content? Over the course of the last three years we have collaborated with dozens of Arabic-speaking creators from the region – both emerging voices and well-established talent – including the likes of Amina Hussein, Amro Maskoun, Yara Bou Monsef, Omar Farooq, Dolly Dib, Mina AlSheikhly, Eisa Al Habib, and many others. What we’ve seen time and again is that when creators are empowered to express themselves in ways that are authentic to this region’s culture and audience, the content resonates more deeply. We recently launched Meta AI in Arabic, a major step toward more inclusive and personalised digital experiences empowering our region’s Arabic-first creators with a tool that feels natural and relevant to their daily lives. What sets the new generation of MENA creators apart from global counterparts? What sets MENA’s new creators apart is their au-

thentic celebration of our rich culture, history, traditions, and diversity, which resonates globally and allows them to seamlessly weave these elements into their content. For instance, just last month, the spirit of Ramadan’s unity was beautifully woven into creators’ content, as seen in the work of Chef Leyla, Yusur AlKhaildi, and Cybele Haddad, among others who specialise in diverse content areas such as food, fitness, lifestyle, and fashion. Moreover, domestic tourism is experiencing an unprecedented surge across MENA countries, enabling travel and lifestyle creators like Dolly Dib to uncover hidden gems in their own coun-

tries and neighbouring ones. By leveraging Meta platforms, including Meta AI for creative storytelling, these creators skillfully blend Arabic heritage with a universal vibe, rendering their content both distinctly regional and globally relatable. What advice would you give to aspiring creators trying to stand out to the Meta team? Aspiring creators should show up with intent. Have a clear vision for the stories you want to tell. Be consistent, posting regularly to build your presence across Reels or Threads. Educate yourself about Meta’s tools – explore features like Meta AI to boost your creativity. Above all, find your unique voice, stay authentic, and bring original ideas. That dedication and know-how will make you shine.

How important is authenticity versus aesthetics in today’s creator economy? Authenticity and aesthetics both play meaningful roles – and finding the right balance really depends on the audience, the creator’s niche, and what they’re trying to achieve. For some communities, especially in areas like design, photography, fashion or film, aesthetics aren’t just about how content looks – it’s part of the creator’s craft, talent and self-expression. In those cases, a well-curated feed can be a powerful storytelling tool. At the same time, we’re seeing a clear shift on Instagram toward more authenticity. People are increasingly drawn to content that feels real and relatable rather than overly polished. This is reflected in the rise of trends like “photo dumps” and “Add Yours,” as well as features like Stories, Close Friends, and Remix, which make it easier for users to share everyday moments and connect on a more personal level. Ultimately, the beauty of today’s creator economy is that there’s room for both. Whether you’re a visual artist with a carefully curated aesthetic or someone sharing spontaneous, behind-the-scenes candid moments, Instagram is a platform where all types of creativity can thrive. How is Meta helping shape the future of content creation in the region? At Meta, we’re seeing incredible momentum in the creator economy across the Middle East, and we’re committed to supporting that growth. Content creation today is being shaped by a multitude of new tools, interactive formats, and ways to connect with the audience – and we are right at the center of that transformation. One of the biggest shifts is the rise of AI tools in the creative process which not only helps to massively accelerate the production and take care of the timeconsuming tasks but also takes creativity to the next level. With our recent launch of Meta AI in the MENA region, we’ve made it easier than ever for creators to brainstorm ideas, generate visuals, write scripts, and edit content – all directly within the platforms they already use, like Instagram and Facebook. With upcoming features like Imagine Me, Imagine Edit and Voice Translation right within Reels we hope to unlock new levels of creative freedom, allowing creators to be more expressive and productive, while reaching a global audience. We’re also constantly rolling out updates that give creators more ways to tell stories – with new fonts, stickers, editing tools, and experimental formats like Trial Reels which lets creators test their content’s performance before going fully live. These continuous updates are designed to help creators test content, engage their audience more deeply, and refine their voice. Beyond the tools, we’re focused on empowering creators as entrepreneurs –whether through monetisation features, branded content tools, or community-building campaigns like Trendships, which celebrate how creators foster meaningful cultural moments and connections through relatable content.

Are there initiatives, grants, or programmes Meta offers to help boost emerging voices? We always say that creators are central to our platforms – their creativity powers connection over content. We are regularly collaborating with both emerging and wellestablished creators to help them amplify their voices, grow their influence and spark new ideas within the Instagram community. For instance, we annually spotlight a number of resonant creators who are making a significant impact on Instagram through our global Creators of Tomorrow programme. We also support creators with programmes such as Creators for Purpose, which we’ve announced recently in partnerships with CreatorsHQ in Dubai with the goal to support and elevate 5 creators with their philanthropic missions. We also partner with global and regional brands to give regional creators exposure and opportunities to collaborate on a global scale. We understand that creators are entrepreneurs and want to turn their passions into a steady income, so building tools to help them make money on our platforms is a key priority for us. Advertisers are drawn to creators for their ability to authentically tell stories and engage audiences and we ensure that both creators and businesses know how to take full advantage of brand opportunities on our platforms. We’ve developed Instagram’s branded content tools and Creator Marketplace, where creators and brands can more easily connect and collaborate on a regular, sustainable basis. We are also constantly updating our learning resources like the Creator Lab, @creators, creators.instagram.com or Instagram For Business pages with best practices, product news and tips and tricks.

This is The Discovery Issue – what has been the most surprising discovery in your career? My biggest discovery is how a win-win mindset transforms everything. I thought career success meant outworking everyone. But I’ve found that serving others – giving my all, never halfway – ignites real magic. When I pour my heart into empowering creators, I win too. It’s not just work; it’s my fire. That ‘serve first’ spark has opened doors and changed me forever.

“I thought career success meant outworking everyone. But I’ve found that serving others – giving my all, never halfway – ignites real magic. When I pour my heart into empowering creators, I win too. It’s not just work; it’s my fire”

WORDS: AMY SESSIONS

SCALING WITH STRATEGY

Founder of The Social Cow, Emma Sinclair, discusses discovering the tricks of the social algorithm, how to keep up with the ever changing social climate and scaling with a clear vision

How does your morning routine set you up for optimal success, and how does this change or not according to your travel schedule?

I don’t think my morning routine is what people typically expect – and honestly, that’s the point. Over the years, I’ve tried it all, and if there’s one thing I’ve learned, it’s that the perfect morning routine doesn’t exist. What matters is finding what works for you and not putting pressure on yourself to tick every wellness box. My most productive mornings are the ones that feel spacious, where I’m not rushing or cramming in a long checklist of things. Sometimes, trying to fit in journaling, movement, hydration, vitamins, and everything else actually becomes more stressful than helpful.

I usually wake up around 5am and get out of bed straight away. I drink some water and give myself an hour just for me. That time looks different each day – some mornings I scroll, others I journal, clear emails, or go for a walk or workout. I keep it intuitive. I take my time getting ready, enjoy my matcha, and ease into the day in a way that feels calm and grounded.

How have you designed the life you want to live, and how did you know it was the right time to launch your brand? I’ve had an en-

when I knew it was time. I’d built something solid and sustainable, and I’d proven to myself that I could make it work. Nearly nine years on, that decision has shaped the life I live now, from the clients I collaborate with to the creative freedom I enjoy every day and the places I get to travel for work.

I’m proud of the foundation I built and grateful I had the courage to go all in.

What core values do both brands you’ve founded share? At the core of both brands is a commitment to strategy – we never create for the sake of it. Every piece of content or brand decision is backed by insight, intention, and a clear understanding of the bigger picture. We also believe in deep partnership. Our approach is always immersive – we work closely with our clients, becoming a true extension of their team. Trust and transparency are fundamental to how we build long-term relationships. By staying boutique, we’re able to offer a high level of care and attention to every brand we work with. We’re agile, forward-thinking, and not afraid to pivot to keep our clients ahead of the curve. Ultimately, everything we do is led by purpose, elevated by creativity, and rooted in delivering meaningful results.

With social media constantly changing, how do you stay ahead of the curve? We balance trend-awareness with strategy, so we’re not just reacting to the algorithm but using it intentionally. Since I launched, I’ve always used my personal brand as a testing ground. I will trial formats, lean into new features, and experiment creatively so I can bring real insight back to our clients. For us, it’s important to not just follow trends but instead aim to understand why they’re working and how we can elevate them for our clients.

trepreneurial mindset for as long as I can remember. While working full-time in a marketing role, I noticed a shift happening online – Instagram was evolving rapidly, and I saw the potential it held for building both a personal brand and a business. I understood early on that if people knew who I was, it would make launching something in the future that much more powerful.

I launched my agency while juggling a full-time job and a separate side hustle. For about 8 to 12 months, I dedicated every spare moment to building my business, working late into the night, early mornings, and weekends. There’s never a perfect time to make a leap, but I trusted myself. I waited until the moment I was earning more from my agency than from my 9-5, and that’s

You’ve built a strong personal brand – what do you think are the key elements of a successful brand today? Authenticity and consistency are at the heart of every successful brand, but above all, it’s about connection. People are drawn to stories, not just visuals. Whether it’s a personal brand or a business, audiences want to feel something real – that’s where trust is built. It’s something that takes practice. I was naturally good at it when I was younger and more carefree, but as you grow and evolve, it can feel harder to show up vulnerably online. My personal brand has been a journey, but what I’ve learned is that when you truly believe in what you’re doing, showing up becomes second nature. Confidence comes from alignment, and we could all benefit from backing ourselves a little more. What challenges have you faced as an entrepreneur, and how did you overcome them? One of the biggest challenges I’ve faced is caring too much about what other people think. From people in my small hometown to my team, family, and friends. It’s easy to lose sight of your ‘why’ when you start shaping your business around what you think others want to see. Another challenge was growing too quickly. At one point, I scaled fast because I thought that was what success looked like – but in doing so, I drifted away from the brand I actually wanted to build. It taught me the value of

“Whether it’s a personal brand or a business, audiences want to feel something real – that’s where trust is built”

intentional growth and building something sustainable, not just impressive from the outside. As a founder, there’s no manual –you’re learning everything as you go, and that can be overwhelming. But I’ve found clarity through slowing down, reminding myself it’s okay to make mistakes, and understanding that no one has all the answers. If you could give one piece of advice to your younger self, what would it be? It would 100 per cent be, ‘growth comes from doing, not from knowing everything upfront.’ A reminder for us all to enjoy and appreciate the process. This is The Discovery Issue – where would you like to next discover on your travels and why? Saudi Arabia is a place that really excites me right now. It feels full of momentum and possibility. There’s incredible growth

happening, with so much creativity, innovation, and opportunity emerging. I’d love to explore it further, especially from a business perspective. It feels like the perfect time to discover what’s possible there. How do you approach self-discovery, and how does this elevate your work? Self-discovery, for me, comes from slowing down. As a founder, it’s easy to get caught up in productivity and performance, but the real growth has always come when I’ve made space to reflect. Whether that’s through journaling or just creating white space in my day, it helps me reconnect with who I am outside of work. And when I feel more connected to myself, I show up more confidently, more creatively, and with clearer intention. That energy always reflects in the work we do for clients.

TIPS AND TRICKS

PERSONAL BRAND

Daily

Show up on Stories (IG): Talk directly to the camera, share your day, use polls/questions to engage. Post one TikTok or IG Reel: Focus on relatability, behind-the-scenes, or your POV. Engage: Reply to comments, DMs, and spend 10–15 minutes interacting with your audience.

Weekly

Batch film content: Spend a few hours recording multiple short-form videos. Share value: Whether that’s a tip, a quote, or your thoughts on a trend, share what you know. Use your voice: Trends are great, but people want to hear you. Keep your tone authentic.

Monthly

Review performance: Look at which content resonated most and why. Refine your bio and highlights (IG): Make sure your ‘first impression’ is working hard. Collaborate: Work with like-minded creators and brands to grow your audience.

BUSINESS BRAND

Daily

Post Stories and Reels: Focus on value, behind-the-brand moments, or quick tips. Engage with the community: Like, comment, reply. Social is social. Trendwatch: Stay up to date with trending sounds or formats (especially on TikTok).

Weekly

Share educational or value-based content: Tips, how-tos, client transformations, or FAQS. Show personality: Introduce your team, BTS clips, and the story behind your brand. Use content pillars: Rotate themes that relate to your business’s story

Monthly

Audit your strategy: What’s performing? What’s not? Use data to adapt. Plan content campaigns: Whether that’s a launch, promo, or story-led campaign. Invest in growth: Consider ads, influencer partnerships, or PR to reach new audiences.

FINAL TIP

People don’t just buy into what you do – they buy into who you are. Whether personal or professional, building a brand that lasts starts with knowing your message and showing up for it consistently.

WORDS:CAMILLE MACAWILI

LEVEL UP

Private jets taking your travel experience to the next level

JETEX FOR THE MODERN TRAVELLER

Established in November 2005, this awardwinning private aviation brand delivers next-level flying experiences for discerning travellers through exceptional hospitality standards that elevates luxury to a new cruising altitude (think: 5-star inflight meals from Michelin-starred restaurants and a chaffeur at ready to whisk you to and from the Jetex private terminals). Recognised for delivering bespoke and best-inclass trip support solutions including private terminals to global trip planning, the company caters to all kinds of travellers including owners, corporate, commercial or personal air travellers.

EXECUJET FOR THE BUSINESS TRAVELLER

ExecuJet’s Private Terminal at Al Maktoum International Airport sets a new benchmark in private aviation. As the region’s first truly elevated facility, it is purpose-built for those who value time, discretion, and seamless service offering a refined pre-flight experience – from tastefully-designed private lounges and luxurious suites to a serene spa. From start to finish, every detail and moment is looked after and tailored with intention. Whether you’re flying for business or slipping away for a summer escape, every detail is meticulously orchestrated down to the finest detail, handled by a team attuned to privacy, precision, and elevated service to ensure a seamless air journey. For last-minute travel, ExecuJet’s access to a global charter network is ready to mobilise within hours. With access to a diverse fleet,

the journey is customised – complete with expert crew, bespoke inflight dining, and ground transfers. Pricing is typically allinclusive, with full transparency around any optional enhancements.

Planning for summer holidays? Whether it’s culture, coastline, or complete seclusion, Execujet’s flight path is as inspiring as it is indulgent. London, the South of France, Italy’s sun-drenched coastline, and the Greek islands remain perennial favourites. For those seeking barefoot luxury, the Maldives, Seychelles, and Thailand offer blissful seclusion, while Tanzania draws the adventurous with private safaris and remote, design-led lodges.

JET LUXE FOR THE FREQUENT FLYER

Whether it’s a last-minute business flight or an impromptu weekend getaway, Dubaibased premier aviation company, Jet Luxe, delivers a fully bespoke experience for the elite frequent fliers. What sets it apart from the rest? “Our customer-centric approach begins well before take-off and continues long after landing. From our Flight Care Team, which follows up after every journey to ensure every detail meets expectations, to our cutting-edge technology like Passenger Situational Awareness Tools, everything we do is built around personalisation, precision, and excellence,” says Nicolas Castanheira, Chief Marketing Officer at Jet Luxe. With a global network of aircraft from light jets to ultra-long-range, Jet Luxe offers every type of private aviation need – whether that’s on-demand charter, full aircraft management, or our INVICTUS membership,

which offers exceptional benefits such as not having to pay repositioning fees or fuel surcharge. With summer being one of the busiest seasons, the company recommends planning in advance to ensure aircraft and landing slots, especially in the South of Europe, where slot availability is limited. “The Middle Eastern clientele tends to travel to a mix of luxury, culture, and comfort during the summer months. Popular destinations include South of France – Nice, Cannes, and Saint-Tropez remain top-tier for leisure; London and Paris are favourites for shopping, business, and family trips; Mykonos and Santorini for vibrant getaways; and Ibiza, for those looking for gorgeous sun-

sets and unforgettable parties. We also see a growing trend of travel to Spain, Portugal, and Northern Europe, especially among families seeking unique experiences in cooler climates,” adds Nicolas.

FOUR SEASONS FOR THE STYLISH JET SETTER

Elevated, immersive, and personal, the Four Seasons Private Jet experience reimagines the travel experience at 40,000 feet. Offering an entirely bespoke way to see the world, the journeys are designed for those seeking an elevated way to explore. The custom-designed Airbus A321neo-LR with 48 handcrafted leather flatbed seats and a spacious

cabin, the atmosphere and experience mirrors the brand’s legendary hospitality.

From the very first moment, guests are looked after by a dedicated Jet team – featuring a Four Seasons Concierge, Executive Chef, Journey Physician, and more – who attends to every nuance of the experience. Regional menus are tailored to taste and served at altitude with refined ease, while transitions between destinations are as seamless as the stays themselves. Each itinerary is a masterclass in curated travel. All flights, accommodations (exclusively at Four Seasons or handpicked luxury properties), onboard dining, ground transport, and immersive excursions are included. Even before

takeoff, a dedicated Guest Services Manager begins orchestrating every detail – while an onboard concierge ensures it all unfolds flawlessly, from takeoff to final landing.

Given the highly curated nature of each itinerary, planning is recommended. For those plotting their next great summer escape, popular itineraries include The African Wonders journey with stops in Mauritius, Rwanda, Victoria Falls, and the Serengeti, ideal for families seeking a deeper connection to nature and heritage. Meanwhile, International Intrigue invites travellers to experience the vibrancy of Marrakech, the tranquility of the Maldives, and the timeless beauty of Florence and Cap-Ferrat.

consistent standards that provide value to both users/ consumers and hospitality brands/businesses.

2. Community and Brand Value: The curated element of the brand fosters a valuable community on one side, and quality experiences on the other. This specialist curation is highlighted in our bespoke imagery, intentional organic growth, real-time content and intuitive app/platform.

3. Diversity and Sustainability: onezone is committed to supporting female-founded, Black-owned and sustainable businesses, alongside community heroes and minorities; editorially on the app, consistently on social media and through our team in real life.

4. Industry Support: onezone actively contributes to the hospitality industry, as recognised by industry leaders, operators and owners. The development of new features – including private dining/events to drive more incremental revenue to our partners – demonstrates onezone’s dedication to supporting the industry as a whole. These pillars collectively reinforce onezone’s commitment to quality, trust, community and diversity in the digital hospitality space.

What sets onezone apart from other city guide apps in the market? onezone distinguishes itself from other apps in several significant ways:

1. Curated Discovery: Unlike many social discovery apps that rely on influencers and friends for content, leading to unreliable and outdated information, onezone focuses on curated content. This approach ensures that users receive valuable, trustworthy and real-time recommendations as soon as they open the app.

A Tap Away

Natasha Zone, founder and CEO of onezone app, on harnessing the power of tech to create the ultimate curated lifestyle discovery app

What was the idea and catalyst behind building onezone? The idea and catalyst behind onezone is rooted in the observation of existing luxury concierge services and recommendation/discovery platforms, which either target ultrawealthy clients or are social media platforms lacking quality control and trust. This highlights a significant gap in the market for a digital hospitality marketplace that offers curated discovery for affluent individuals with high disposable income seeking out the best of hospitality in their city, who have no trusted brand or service available to them to do so. onezone fulfills the need of a trusted brand and reputable platform for this audience, as well as a new generation of digital-first consumers desiring to discover and book the best experiences. Additionally, onezone brings this valuable community, and new customers, to restaurants and hospitality brands who seek quality clientele that prioritise exceptional experiences.

WORDS: CAMILLE MACAWILI

What pillars of DNA define onezone as a brand? The pillars of DNA that define onezone as a brand include:

1. Curation, our USP: onezone prioritises curation on both sides of its digital hospitality marketplace, establishing a trusted brand and

2. Content Quality and Relevance: onezone offers bespoke content that is relevant to our specific audience/community and vetted for quality. This level of curation enhances user trust and satisfaction, setting us apart from competitors that may not prioritise these aspects.

3. Comprehensive Aggregation: onezone integrates discovery, booking and social features into a single platform. By curating across all verticals and price points, and integrating seamlessly with all traditional reservation softwares, onezone provides a unique holistic experience that allows users to discover, plan, book and trust the outcome, all in one.

4. Trustworthy Brand Alignment: onezone builds a brand that resonates with users, positioning itself as a trusted service in the crowded app/ discovery market. This alignment fosters a loyal user base that seeks a reliable and comprehensive solution for city discovery/exploration.

5. Addressing Distrust in Existing Platforms: Traditional discovery platforms often rely heavily on user reviews, which can lead to distrust due to the potential for negative bias. New-age discovery platforms often deliver hype and viral moments rather than authentic recommendations and trustworthy reviews. onezone’s curated approach mitigates these issues, offering a more enjoyable and reliable user experience. Overall, onezone’s emphasis on curated, highquality content, along with its comprehensive features, makes it a unique and valuable tool for discovering and booking.

How do you continuously refine the user journey experience and manage user retention? We’re obsessed with feedback. We see how users move through the app, where they drop off, what they save, and where they click out. Then we iterate and refine. We use hot tip hacks, curated content drops, industry insights and smart notifications to keep people coming back. We also run surveys, ask questions and trial quickly/adapt swiftly, until we get it right. Ultimately, people return because they trust us, and we work hard to earn that trust. onezone has the finger on the pulse on the coolest city hot spots. What does it take to curate each city? Curating the world requires a curated team with a unique set of skills:

1. Deep Hospitality Knowledge/Expertise: Our team possesses extensive knowledge of the hospitality industry, enabling us to identify and evaluate the best places that align with our vision for onezone.

2. Understanding of Audience Needs: We have a keen understanding of what our audience, community and users desire - be it the latest brands, culinary trends, ambiance or service standards. This insight helps us curate experiences and a platform that truly resonates with our users.

3. Unmatched Work Ethic: Our team is committed to excellence; willing to rise at any time to capture the best content for the app; spending hours with our partners/industry operators to listen and understand their challenges; and constantly revising, adapting and improving to create the best product and service for our users. This dedication reflects our desire to curate the best platform for both users and partner brands, always striving to do our utmost and whatever it takes.

How many people are in your team now and did you start out alone? I began this journey as a solo founder, with past experience making me aware that co-founders can sometimes introduce strife and turmoil in a business. Over the past three years, I have carefully built a lean team of five experts. Each team member has ownership of their respective department, allowing us to fill each other’s blind spots, and be accountable to one another, for our combined success. We passionately support each other, operate at a high level and continuously challenge each other to improve and aspire to be better. This collaborative spirit is instrumental to our growth and success. As a tech entrepreneur, what would you advise for those looking to follow the same path and those who are starting out?

Be grateful and stay humble – not everyone has the opportunity to do something extraordinary.

∙ Prepare yourself to sacrifice the “normal” – if you see this as your life, you’ll do good. If it’s a job, if it’s “work”, you probably won’t.

∙ Be obsessed with your industry. I live and breathe hospitality. Be outrageously persistent, knock down every door, and always find another way forwards.

∙ Stay scrappy, pivot quickly and make decisions; there is no right or wrong. Be careful who you take advice from and be extra careful who you take money from.

∙ Find your team – they will make every day better.

∙ Ultimately surrender. Do everything you can and then believe it will be. What were the challenges you overcame and how did you tackle this?

Being a female founder in the tech industry can be particularly challenging. Female founders often face disparities in securing funding and high valuations as males tend to favour male-led startups, leading to a significant gender gap in investment opportunities, from both angels and venture capitalists. Gender biases can also lead to stereotypes that undermine the credibility of female founders. This can affect how our ideas are received, how seriously we are taken in male-dominated environments, and it can be harder for us to establish connections, mentors and networks. Our company ethos does not allow bias and stereotypes to prevent progress. We have strengthened our business with an advisory board and strategic investors who share their expertise and experience to advance onezone’s mission.

This is The Discovery Issue – what has been a recent game changing discovery? We see a unique opportunity to develop an AI product based on our curated dataset. In an industry where artificial intelligence has struggled to deliver expert recommendations due to a reliance on broad data scraping, onezone can leverage its specific, high-quality, curated content to provide meaningful insights and recommendations that truly resonate with our users. This discovery enhances our value proposition and positions us for future growth and innovation in the hospitality sector.

Another exciting discovery has been the recent realisation that our platform is actively driving consumer trends. More users are exploring new places thanks to our app, which highlights incredible spots in their vicinity. We’ve received feedback from self-proclaimed foodies who initially downloaded the app skeptically, only to find themselves pleasantly surprised by the number of exciting restaurants they had never known existed nearby.

Additionally, we’ve discovered that the next generation of consumers lacks a centralised, curated source for private dining rooms and event spaces. By building a trusted brand, onezone has the opportunity to fill this gap in the market, meeting the needs of both our users and partners. This emphasises the value of building a twosided curated hospitality marketplace.

“Curating the world requires a curated team with a unique set of skills”

WORDS: SARAH JOSEPH

Artful Blooms

Two elegant collections celebrate Dior’s love for art and florals through bold design and timeless craftsmanship

Bloom Chic

A symbol of luck, joy, and renewal, the lily of the valley was Christian Dior’s cherished emblem – so much so, he secretly sewed it into every couture piece. Honouring this poetic legacy, Cordelia de Castellane unveils the Lily Dior line, where delicate florals bloom across plates, vases, boxes, and bowls. Two exquisite, mouth-blown glasses – one inspired by the Junon dress, the other echoing tulip silhouettes – elevate the collection with refined, organic beauty. A timeless tribute to Dior’s love of nature and haute craftsmanship.

PHOTOGRAPHY: LAORA QUEYRAS

Where Art Meets

Art de Vivre

In a vibrant tribute to Christian Dior’s artistic roots, Cordelia de Castellane reimagines the “CD” initials with painterly flair. Bold hues and graphic motifs adorn plaids, cushions, and boxes, while exquisite straw marquetry pieces highlight Dior’s savoir-faire. Available in limited editions at select boutiques, this collection is a refined ode to creativity.

PHOTOGRAPHY: EDUARD SANCHEZ-RIBOT

PERSONAL SPACE

WORDS: CAMILLE MACAWILI

In the office with

Dominique Laird, Founder and CEO of Blended, Partner and Creative Director of Solutions Group

“Every detail is layered with intention but leaves space for personal interpretation because I don’t believe wellness should ever feel prescriptive. It should feel open, spacious, welcoming –like an extension of home”

How long have you been in this space? I’ve been deeply involved in the wellness and hospitality industry for over a decade now. The journey with Blended began several years ago from something quite personal – the simple desire to enjoy massages at home, in my own space. That moment of craving comfort and calm sparked what would become a much larger vision.

Most recently, we proudly opened the doors to our newest home at W DubaiMina Seyahi in Dubai Marina. This marks an incredibly exciting chapter; a fullspectrum wellness and lifestyle hub, where beauty, movement, and deep rest exist in harmony. From state-of-the-art fitness studios to elevated spa and salon experiences, and exclusive access to premium hotel amenities, it’s a 360º space that serves the mind, body, and soul. We’ve brought our signature classes and treatments, including Pilates, yoga, sound healing and massages, and introduced new elements, like Mini Blends for mums and children.

This latest destination is more than just a wellness space; it’s experiential design in action. Every corner is intentionally crafted to evoke emotion, invite presence, and allow people to interpret the space in their own way whether that means movement, stillness, connection, or escape. For me, this evolution represents years of vision, growth, and an unwavering commitment to building a community grounded in well-being, confidence, and self-love. Have you custom-built any bespoke pieces?

At Blended, we’ve always believed that design should be as healing as it is beautiful. So, the space has been carefully curated –not just styled, but intentionally built to support the wellness journey in subtle and powerful ways. We’ve custom-built many

features throughout, from our signature treatment beds designed for optimal comfort and ergonomic support, to a grounding salt cave layered with three tiers of banquet seating that creates a deeply restorative atmosphere. Our multi-use suites are fitted with bespoke bi-fold doors, offering seamless transitions between individual and couple treatments, and everything from our sculptural lighting to our furniture pieces is created with intention.

The layout itself is an experience, following the natural flow of energy through the space, gently guiding guests from arrival into relaxation. Whether you’re entering from the ground-floor salon with its beauty bars and styling stations perfectly

“The entire space is designed to be felt as much as seen. It’s not static; it responds to the person within it”

positioned by the valet or ascending to the 30th-floor spa with its panoramic views of the Dubai Marina skyline, every element works in harmony to deliver both form and function. We’ve embraced neutral tones and natural textures to bring warmth and calm, punctuated by accent features and gentle curvature; not to jar, but to intrigue, to soften, to invite. The entire space is de-

signed to be felt as much as seen. It’s not static; it responds to the person within it. It allows guests to bring their own energy and take what they need from the space, whether it’s stillness, self-reflection, or renewal. It’s experiential design in its truest sense. How do you think the interiors reflect you? The interiors at Blended are a direct extension of my personality, my values, and how I see the world. I’ve always believed that true wellness is layered – it’s not just about what we do with our bodies or what we put on our plates. It’s about the way a space makes us feel. And, so, the design is a gentle reflection of that philosophy. It’s luxurious but never loud. Elevated yet grounded. It’s about clean lines softened by soulful details – tactile materials, soft ambient lighting, quiet corners that invite you to linger.

It reflects my love for serene environments that allow people to simply be. The neutral palette is warm, not stark.

The textures are earthy, comforting. Curves and arches bring in flow and femininity – just enough to catch the eye and stir emotion, but never overwhelm. Every detail is layered with intention but leaves space for personal interpretation because I don’t believe wellness should ever feel prescriptive. It should feel open, spacious, welcoming – like an extension of home.

At its core, the space mirrors my belief that wellness is not one-size-fits-all. It’s an ever-evolving experience. So, we created something fluid, something that moves with the individual. The interiors are part of that journey – holding space for the mind, body, and soul to reconnect, realign, and rise. That’s what Blended means to me. Describe your taste in three words: Sophisticated, serene, intentional.

DISCOVER YOUR SENSES

Adaline is DIFC’s hottest supper club, designed to awaken the senses

THE DINING

WORDS: AMY SESSIONS

Adaline is a new level of sophistication when it comes to seamlessly blending vibrant dining experiences with live music and timeless Italian cuisine. Created by Fundamental Hospitality, under the vision of Evgeny Kuzin, Adaline introduces a one-of-a-kind concept to the heart of DIFC, offering guests an elegant yet lively atmosphere where music, gastronomy, and celebration connect.

Under the direction of Chef Izu Ani, Adaline’s menu pays homage to Italy’s rich culinary traditions, offering classic Italian cuisine with a modern touch. “At Adaline, an experience is being crafted that brings the soul of Italy to Dubai. The menu is a tribute to the timeless elegance of Italian cuisine, where every dish tells a story. Every detail is made to leave a lasting impression,” says Chef Izu Ani. True to its Italian roots, Adaline embraces the art of aperitivo, offering an expertly curated selection of classic Italian cocktails with contemporary twists. Designed in collaboration with leading mixologists, the cocktail pro-

gramme strikes a balance between nostalgia and innovation, bringing elevated flavours that complement the night’s energy.

THE VIBE

Music is at the core of Adaline’s identity, with nightly live performances setting the stage for an immersive entertainment experience. Featuring exclusive resident singers, Adaline delivers a unique musical journey, with performers found only at Adaline, blending jazz, modern soul, and anthems from the 1990s and 2000s. Whether for intimate conversations or dancing the night away, Adaline’s curated live music creates an unparalleled ambiance.

A SENSE OF TASTE

Tim Newton, Executive Chef and Partner at Demind Group, on crafting a culinary experience at La Niña that invites discovery

WORDS: CAMILLE MACAWILI

Talk us through your career journey to date. My journey in the culinary world began when I was just 16. Since then, I’ve been working in some of the most respected kitchens globally, including Paris and London, experiences that deeply shaped my approach to food. In 2010, I made the move to Dubai, a pivotal decision that allowed me to contribute to the launch of successful brands and eventually take on the role of Executive Chef and Partner at Demind Group. Today, I oversee the culinary direction of concepts like La Niña, OPA, The Mad Greeks and Casa Myrra. Each restaurant is an expression of my philosophy: to respect tradition while embracing creativity, and to craft experiences that resonate on both a cultural and emotional level.

What led you to bring your culinary expertise to setting up La Niña? La Niña was born out of a desire to explore the rich interplay between Latino and Iberian cuisines, both of which have incredibly deep culinary histories and emotional resonance. After years of working across diverse concepts, I felt it was the right moment to channel that experience into something that felt both personal and exciting. We saw an opportunity to create a space that not only honoured traditional flavours but also reimagined them through a modern lens: something vibrant, layered, and full of soul. With Dubai’s dining scene constantly evolving, I wanted La Niña to bring something new to the table, both literally and culturally. Tell us more about the ambience of the restaurant. What can guests expect from their dining experience at La Niña? The ambience at La Niña is intentionally immersive: we wanted to create more than just a place to eat; it’s an experience that transports you. From the moment guests walk in, they’re enveloped in a warm, vibrant atmosphere that echoes the elegance of a grand Iberian home fused with the expressive spirit of Latin culture. Rich textures, bold colours, curated art, and lighting that evolves with the energy of the evening. Culinarily, guests can expect a journey through dishes that are soulful and refined. We focus heavily on storytelling through food, so every plate is rooted in tradition but elevated with technique and creativity.

of what we stand for: flavour-forward, culturally rooted, and crafted with intention. The Pulpo a la Gallega is close to my heart. We’ve taken inspiration from the classic Galician octopus dish but elevated it with beef chorizo, a paprika broth, silky potato mousse, and crispy onions. The Coco Lubina is another standout: our take on ceviche, using wild sea bass in a coconut-habanero dressing. It has this perfect interplay of heat, acidity, and creaminess, lifted by red onion and fresh herbs. Finally, Locrio de Langosta. It’s a celebration of bomba rice cooked to perfection with lobster, octopus, prawns, kale, beef chorizo, and Padrón peppers, finished with a silky crema. It’s soulful, festive, and packed with layers of flavour. Each of these dishes reflects our vision for La Niña: where bold traditions meet thoughtful innovation, and where every plate invites discovery. How would you describe your culinary style and what are the driving factors behind your approach to food? The driving force behind my food has always been a combination of curiosity, respect, and creativity. I have a profound respect for the craft, the techniques, the history, the cultures that shape cuisines. At the same time, I’m constantly curious about how we can evolve those foundations in ways that feel fresh and meaningful. And creativity is what ties it all together: finding that balance between restraint and boldness, simplicity and complexity, in a way that elevates the guest experience. At the end of the day, if a dish can spark emotion, conversation, or even a memory, then I know we’ve done something right.

“Each of these dishes reflects our vision for La Niña: where bold traditions meet thoughtful innovation, and where every plate invites discovery”

Being a chef-entrepreneur, what did this teach you about yourself, professionally and personally? Ultimately, it’s been a journey of growth: learning to lead with both instinct and intention and staying true to your vision while remaining open to evolution. You're not just thinking about flavour or technique: you’re leading teams, building brands, managing operations, and making strategic decisions that affect the bigger picture. It pushed me to develop a whole new set of skills. It also reminded me why I started cooking in the first place: to connect with people, to create experiences that leave a lasting impression. How has setting up restaurants with such different cultures influenced your approach to food? Working across such culturally distinct concepts has been incredibly enriching. It’s fundamentally shaped the way I approach food. Each restaurant we’ve built has required a deep dive into the essence of a culture: its ingredients, traditions, stories, and emotional resonance. That kind of immersion teaches you to listen more, research deeper, and cook with a greater sense of responsibility and respect.

How did you conceptualise the La Niña menu – can you tell us more about your creative process? Conceptualising the menu for La Niña was a deeply creative and collaborative process. I started by immersing myself in the culinary traditions of Latin America and the Iberian Peninsula: studying the heritage, the ingredients, the emotional weight certain dishes carry. But I didn’t want to simply replicate classics: I wanted to honour them while also bringing a fresh perspective. So, the creative process became about balance: how to stay rooted in authenticity while introducing unexpected elements that surprise and delight.

To you, what are the hero dishes that are worth discovering at La Niña? There are several dishes at La Niña that I consider true expressions

The culinary experience at the La Niña is exceptional. What is the recipe to this success in such a location? I believe the success of La Niña comes down to a few key ingredients: intention, integrity, and an unwavering commitment to the guest experience. From the very beginning, we knew we didn’t want to just open another restaurant: we wanted to create a space that felt transportive, where every detail, from the lighting to the plating, told a cohesive story. Being in a competitive and dynamic city like Dubai, it’s essential to offer something that’s not only rooted in quality, but also emotionally engaging. Our team plays a huge part in that: every person, from the kitchen to the front-of-house, is aligned with the vision and brings a real sense of passion to what they do.

This is The Discovery Issue – what is your latest culinary discovery? Discovery, to me, is about staying curious: never thinking you’ve mastered it all, and always being open to the next idea, the next flavour, the next evolution of your craft.

WORDS: CAMILLE MACAWILI

CULTURAL EXCHANGE

Saadiyat Cultural District is home to Louvre Abu Dhabi, Manarat Al Saadiyat, teamLab Phenomena and the future home of soon-to-open cultural destinations

Zayed National Museum, Guggenheim Abu Dhabi, and Natural History Museum Abu Dhabi that invite discovery and information exchange

Saadiyat Cultural District Abu Dhabi stands as a beacon of depth and diversity of UAE’s multi-cultural ecosystem with renowned institutions that support preserving the region’s heritage while embracing a forward-looking vision.

“Saadiyat Cultural District invites people from the UAE, the region and the world to experience the transformational, uniting power of art and culture, and how these pillars of human expression unite us all. Collectively, these museums are repositories for education, innovation, imagination, and possibility. Our goal is that the District’s impact will be felt for generations to come” shares His Excellency Mohamed Khalifa Al Mubarak, Chairman of Department of Culture and Tourism – Abu Dhabi (DCT).

LOUVRE ABU DHABI

Opened in 2017, the Louvre Abu Dhabi is the first universal museum of the Arab world.

Recognised for its breathtaking architecture, the museum continues its legacy in the region through stories of cultural connections across cultures through a line-up of well-curated exhibitions and performances in its programmes

Infinity Room by Yayoi Kusama, Guggenheim Abu Dhabi

that create a unique space that bring the community together. @louvreabudhabi

ZAYED NATIONAL MUSEUM

ABU DHABI

On track for completion this year, Zayed National Museum aims to celebrate the rich history, culture and stories that highlights the narratives of its people from ancient times to modern day. Exploring over 300,000 years of history, landscapes, languages, and culture, it also tells the story of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, whose enduring example still guides the nation and its people today. Through its exhibitions, research and public programmes, Zayed National Museum explores the legacy and cornerstone values grounded in solidarity, tolerance, among others that Sheikh Zayed embodied and their lasting influence on the country he founded. @znmuae

TEAMLAB PHENOMENA

ABU DHABI

If you haven’t heard of teamLab Phenomena yet, the multi-sensory experience by a

Japanese art collective that creates otherworldly immersive digital experiences with next-generation storytelling has opened in the capital’s cultural district. Officially launched on April 18, 2025, it comprises mesmerising interactive exhibits within the 17,000 square-meter space that play with light, sounds, shape, video, and movement. teamLab Phenomena Abu Dhabi resides at the intersection of art, theatre, technology and theme park. @teamlab_phenomena

NATURAL HISTORY

MUSEUM ABU DHABI

The Natural History Museum Abu Dhabi aims to put a spotlight on the evolution of the universe through engaging site-specific installations and immersive displays that serve as educational resources. Not only does it aim to ignite the minds, but the museum is also thinking ahead with initiatives set in place before the opening to encourage women to pursue careers in the fields of science, archaeology, and conservation. “We hope that through our programmes that highlight different characters and people from this region that we don’t normally hear about,

young girls and women will be encouraged to enter these fields. There is so much potential here and so many routes to go down, it is just a case of finding the area you are interested in and following that,” says Noora Abdulla Albalooshi, Assistant Curator at the Natural History Museum Abu Dhabi.

GUGGENHEIM ABU DHABI

With a big opening date set for 2025, Guggenheim Abu Dhabi will be the region’s enigmatic destination for contemporary art, showcasing artworks from across the globe housed under a floor area of 80,000 square meters designed by Pritzker Prize-winning architect Frank Gehry. This collaboration between DCT and Solomon R. Guggenheim Foundation, will comprise 28 galleries with an international collection of artworks commissioned for the exceptional spaces within the museum. Guggenheim Abu Dhabi will also serve as a thought-provoking forum for research and cultural dialogue amongst artists, scholars, curators and other like-minded creative thinkers through a dynamic programme that explores careers of individual artists and histories of art movements.

Zayed National Museum Abu Dhabi

A New Icon, Unveiled

Completing an oceanic-inspired trilogy on the desirable Dubai beachfront, Jumeirah Marsa Al Arab is a masterclass in luxury hospitality. Managing director Harun Dursun explains why this world-class experience is set to stand out

WORDS: ALICE HOLTHAM-PARGIN

It’s an architectural marvel of contemporary design, envisioned to look like a superyacht sailing serenely along the Arabian Gulf. But Jumeirah Marsa Al Arab, the hotly anticipated Dubai resort that has commanded the attention of luxury travellers worldwide, is about much more than just striking aesthetics. With culture, meaning, thought and attention carved into each of its experiences, Jumeirah Marsa Al Arab’s wellness, culinary and leisure offering is here to create a league of its own. Managing director Harun Dursun talks us through the resort’s visionary approach to luxury hospitality.

The resort is one of the most exciting hotel openings of 2025, what makes it unique? Jumeirah Marsa Al Arab is more than a hotel. It’s a transformative lifestyle destination that completes our iconic nautical trilogy alongside Jumeirah Beach Hotel and Jumeirah Burj Al Arab. Situated on one of Dubai’s most exclusive private peninsulas, it blends the sleek elegance of superyacht-inspired design with the warmth of Arabian hospitality. A key differentiator is how the resort integrates three dimensions: hotel, residences, and a marina into a unified experience. As a place where hospitality, wellness, dining, and cultural connection converge, it’s been thoughtfully designed as a modern global majlis – a meeting point for meaningful experiences. What truly sets us apart is our commitment to immersive and personalised experiences, whether it’s our intuitive butler service, wellness journeys at the next-generation Talise Spa, or cultural programming with regional artists. Every element has been carefully considered to deliver not just luxury but meaningful moments of discovery. Why is Dubai the right city for a hotel of this calibre? Dubai is a city that celebrates ambition, innovation, and cultural exchange. It’s a global hub that attracts discerning travellers who expect more than luxury, they seek experiences that are both enriching and extraordinary. Jumeirah Marsa Al Arab responds to that call. We’re building on a legacy that began with the

“As a place where hospitality, wellness, dining, and cultural connection converge, it’s been thoughtfully designed as a modern global majlis – a meeting point for meaningful experiences”

Burj Al Arab over 25 years ago, redefining what luxury hospitality means in this part of the world. As a homegrown brand, Jumeirah has grown alongside Dubai, helping to shape its global identity as a destination for world-class hospitality and bold, visionary design. How does Jumeirah Marsa Al Arab reflect the requirements of the new traveller in terms of wellness, personal service and immersive experiences? Today’s luxury traveller doesn’t just look for opulence, they seek meaningful, transformative experiences. Jumeirah Marsa Al Arab reflects this shift with a 360-degree approach to well-being, personalisation and cultural immersion. Our Talise Spa is a nextgeneration wellness destination spread across three floors, thoughtfully designed to support holistic well-being. At its core is Dubai’s first Remedy Suite, which offers a curated menu of advanced treatments including Cryotherapy, Hyperbaric Oxygen Therapy, ChromoSpace light therapies, and the iDome Infra-Red Triple Detox Treatment. These cuttingedge experiences are complemented by a 360-degree approach to wellness, integrating mindfulness, nutrition, and performance-driven fitness. Tell us a bit about one of your favourite places within the hotel? My favourite areas are the lobby lounges, which are intimate pockets framed by traditional mashrabiyas to evoke a sense of cultural richness and warmth. These spaces create small majlises for meaningful conversations, where guests feel as though they’re in the comfort of their own home. This element exemplifies the spirit of Jumeirah Marsa Al Arab, blending innovation with local tradition and creating an atmosphere of familiarity and effortless elegance.

“It’s a place that sets a new benchmark – not by being louder, but by being more thoughtful”

What do you hope Jumeirah Marsa Al Arab brings to the luxury hotel scene that isn’t already here? We’ve created a destination that redefines what luxury hospitality can be in this region. Jumeirah Marsa Al Arab brings together space, privacy, and storytelling in a way that is both contemporary and deeply rooted in heritage. It’s not just about aesthetics or service, it’s about creating a place where people from all walks of life come together to connect, share, and celebrate. Through our unique architecture, culinary innovation, and cultural collaborations, we’re offering something dynamic and ever evolving. It’s a place that sets a new benchmark – not by being louder, but by being more thoughtful. This is The Discovery Issue, what’s one thing you hope people discover at Jumeirah Marsa Al Arab? I hope people discover a sense of connection, whether it’s to themselves through our wellness offerings, to others through our communal spaces and cultural mo-

ments, or to the surroundings through the immersive design that brings the beauty of the sea indoors.

Jumeirah Marsa Al Arab is full of quiet surprises. Every corner invites exploration, from the superyacht-inspired lines of the Royal Suite to the curated art in our public spaces. But more than anything, I hope guests discover how luxury today is about feeling present, seen and cared for – an experience we’re proud to offer.

WORDS: SARAH JOSEPH

The Science of Self-Discovery

Dr. Tal David Friedman, Naturopathic

Doctor and Director of Wellness Operations at RAKxa, on the art of longevity

Can you expand on the principles that RAKxa is built on? RAKxa is a leading integrated wellness destination in Thailand that combines the latest medical science with alternative holistic medicine to deliver truly transformative and personalised wellness experiences. Our philosophy is rooted in the understanding that true well-being encompasses the harmonious balance of the mind, body, and lifestyle. At RAKxa, we go beyond simply treating symptoms; we guide individuals on deeply personalised journeys

towards wholeness, empowering them to achieve lasting well-being transformations. At RAKxa, how do you integrate science with traditional healing practices to personalise self-discovery journeys? At RAKxa, science and tradition come together across four key pillars – Therapy, Nutrition, Rest, and Lifestyle – to create a completely personalised

wellness experience. Each journey begins with comprehensive diagnostics – ranging from cellular age analysis to hormonal, metabolic, and microbiome profiling. These insights provide a detailed picture of each guest’s health and form the foundation of a bespoke treatment plan. This plan may include a combination of cutting-edge therapies such as Redcord neuromuscular activation, cryotherapy, hyperbaric oxygen, IV nutrient therapy, and infrared technology. These are complemented by traditional healing modalities including traditional Thai, Chinese and Ayurvedic therapies such as acupuncture, energy work, and massage. Whether it’s detox, stress management, sleep improvement, or gut health, our programmes offer a fully integrative experience to guide guests towards long-term vitality. What role does naturopathy play in helping individuals uncover their true physical and emotional needs? As a trained naturopathic doctor, I believe naturopathy plays a crucial role in this process. At its core, naturopathy emphasises understanding the individual as a whole, identifying the root causes of imbalances rather than just treating symptoms. Through comprehensive assessments, including lifestyle analysis, nutritional evaluations, and often specialised testing, we gain a deeper understanding of each guestʼs unique constitution and predispositions. This allows us to

uncover underlying physical stressors, nutritional deficiencies, and even emotional patterns that may be contributing to their current state. Naturopathic principles guide us in recommending personalised interventions that support the bodyʼs innate healing abilities, nurturing a greater sense of self-awareness and empowering individuals to connect with their true physical and emotional needs. Many ancient healing traditions emphasise self-inquiry – how does RAKxa integrate these into modern wellness? RAKxa integrates self-inquiry through guided consultations, mindfulness and meditation practices, body-focused therapies that encourage introspection, and personalised programme design that fosters self-understanding. We blend ancient wisdom with modern science to empower guests on their inner journey. What role does gut health play in cognitive and emotional self-awareness? Your gut is more connected to your emotions and mental clarity than most people realise. At RAKxa, our Gut Health Programme helps you understand and take care of your gut microbiome – the trillions of microorganisms in your digestive system. They influence neurotransmitters that affect your mood, memory, and ability to focus. When your gut is out of balance, it can lead to issues like brain fog, mood swings, or feeling disconnected. By improving gut health, we aim to support both emotional resilience and cognitive clarity.

How does movement (e.g., yoga, breathwork, qigong) facilitate self-discovery on a cellular level? Movement practices like yoga, breathwork, and qigong are powerful tools for selfdiscovery that extend beyond the physical. On a cellular level, these practices can influence various physiological processes that contribute to a greater sense of self-aware-

“By improving gut health, we aim to support both emotional resilience and cognitive clarity”

ness. For example, mindful movement and breathwork can reduce stress hormones like cortisol, which, when chronically elevated, can impair cognitive function and emotional regulation. These practices can also improve circulation and oxygenation throughout the body, including the brain, potentially enhancing mental clarity and focus. Over time, this increased bodily awareness can lead to a deeper understanding of oneʼs physical and emotional responses, leading to a more profound sense of self-knowledge. How does stress affect self-discovery, and what tools can people use to navigate it?

Stress can be a significant impediment to self-discovery. When we are under chronic stress, our bodies and minds are often in a state of high alert, making it difficult to engage in introspection and connect with our inner selves. Stress can cloud our judgment, narrow our focus, and trigger emotional reactivity, hindering our ability to understand our true needs and desires. At RAKxa, we recognise the profound impact of stress and offer a range of tools to help individuals navigate it effectively. These include mindfulness and meditation practices to cultivate present moment awareness and reduce mental clutter, breathwork techniques to regulate the nervous system, restorative therapies like massage and sound healing to promote relaxation, and personalised lifestyle guidance to build resilience against future stressors. By learning to manage stress, individuals create

the mental and emotional space necessary for genuine self-reflection and discovery. How do you see AI and technology influencing the way people approach self-awareness? I believe AI and technology have the potential to be valuable tools in supporting the journey towards self-awareness. For example, wearables and AI-based diagnostics give us useful insights, like tracking sleep or heart rate, which can reveal patterns affecting wellbeing. But ultimately, self-awareness comes from reflecting on those insights with guidance from wellness professionals. At RAKxa, we see technology as a partner, not a replacement – it enhances the personalised wellness journey but always takes a backseat to the human connection and deeper introspection. What innovations or emerging trends excite you about the future of self-discovery in wellness? Iʼm particularly intrigued seeing how ancient rituals are being revived and adapted for modern self-discovery. I’ve seen some resurgence of practices like vision quests, sweat lodges and grief ceremonies – but with contemporary psychological frameworks that make them more accessible. For example, grief rituals are being incorporated into therapy settings, and guiding substance-free plant medicine ceremonies to help people reconnect with nature. These traditions work for many because they create space for introspection through symbolic action rather than words, something that modern approaches often overlook. What fascinates me is how these ancient practices are being refined to meet todayʼs needs while maintaining their power to facilitate meaningful personal growth.

This is The Discovery Issue – what has been the most surprising discovery in your career? The most surprising “discovery” in my career, isn’t really a discovery per se, but it has been learning that all systems of medicine – whether conventional, naturopathic, Ayurvedic, Traditional Thai, or Traditional Chinese – function through the same fundamental mechanism: pattern recognition. Every modality, ancient or modern, relies on observing symptoms, identifying imbalances, and applying interventions/treatments. The diagnostic tools vary (from lab tests, pulses and tongue diagnosis), but the underlying process remains strikingly similar. This “discovery” reshaped the way I approach wellness. It dissolved the implied separation between complimentary and conventional medicine.

Best of SHARJAH

Discover the best cultural spots and culinary must-visits in the third largest Emirate

WORDS:CAMILLE MACAWILI

Previous page: Ethr ClubHaus; Below: The Chedi Al Bait

THE STAY

THE CHEDI AL BAIT

Nestled within the fulcrum of Sharjah’s vibrant landscape, this single-storey luxurious property with a collection of historic manor houses is your chic gateway to enjoy modern comforts and traditional Emirati culture in a tranquil and chic setting. @thechedialbait

THE MUST-VISITS

SHARJAH ART FOUNDATION

A pioneering space for enthusiasts to discover artists in the region and globally. Sharjah Biennial 16, one of the biggest international platforms for art and culture, showcases exhibitions that are on view until the end of June 2025. @sharjahart

MLEIHA NATIONAL PARK

This remote desert location with its rolling Barchan sand dunes, limestone outcrops, and alluvial gravel plains is a natural wonder in Sharjah. Bridging its rich cultural legacy with the community, the Mleiha experience ensures local traditions and stories are celebrated and

preserved. Ranging from outdoor adventures, guided tours to eco-luxury retreats, visitors can enjoy Mleiha’s unique desert ecosystem and are treated to a holistic experience.

@discovermleiha

HOUSE OF WISDOM

Designed by British design firm Foster + Partners, this cultural hub is a forward-thinking architectural haven that encourages reading and intellectual conversations. Built with a two-storey library, other facilities include lecture halls, reading lounges, exhibition spaces, a dedicated children’s educational area, a courtyard and restaurant with outdoor greenery including a landscaped garden area for relaxation, created with the intention of community building. @sharjahhow

This page (from top): House of Wisdom; Sharjah Art Foundation, Installation view Sharjah Biennial 16

BAIT ELOWAL

A two-storey heritage house envisioned by Her Excellency Sheikha Bodour Al Qasimi offers a blend of the culinary arts and heritage. “Bait” means house, while “Elowal” is a traditional Emirati word for a traveller who has been away from home and returns with stories, souvenirs and new flavours from other cultures. Nestled in

a restored district in the heart of Sharjah, visitors can expect to embark on a journey in each of the different areas adorned with artisanal craftsmanship from around the world, curated by Her Excellency Sheikha Boudour herself, as well as a culinary menu utilising locallysourced ingredients that showcase flavours inspired by the ancient Silk Road. @baitelowal

This page (clockwise from top): Lamma Space; Link by Mara; Bait Elowal; Right page: Ethr ClubHaus

THE DINING LINK BY MARA

With international fusion street food and a scintillating majlisstyle seating area with fairy lights, guests can lay back with the socially distanced seating arrangements for utmost safety. With a plethora of mouthwatering desserts and must-have beverages, this spot has a private bonfire option in an intimate setting to enjoy with all your loved ones. @linkbymara

ETHR CLUBHAUS

The Abu Dhabi-born coffee and eatery space brings its minimalistic concept to Muwaileh Commercial district in Sharjah. The aesthetic culinary destination boasts of contemporary visual codes stamped with a cultural identity that runs through the space. @ethr.clubhaus

LAMMAH SPACE

Enjoy a serene and productive environment to meet, chill, network, and dine at this co-working space designed with a minimalist aesthetic. @lammah.space

THE DIRECTORY

A

Accessorize (04) 3399098

Adidas (04) 2325690

Aerin (04) 4098888

Aesop (04) 3293030

Agnès b. (04) 3520391

Ahmed Seddiqi & Sons (04) 3398881

Aigner (04) 4341333

Alberta Ferretti (04) 3398957

Aldo (04) 2328162

Alex Perry +44(0) 2039622362

Alexander McQueen (04) 3398760

Alexander Wang +44(0) 2039622362

Alexandra Rich (04) 4098888

Alexandre Vauthier (04) 409 8888

Alexandre Birman (04) 3951200

Alighieri +44(0) 2039622362

Altuzarra Online at Farfetch

Anita Ko +44(0) 2039622362

Amina Muaddi (800) 5383573

Antik Batik (04) 4343080

Areej (04) 3405223

Armani Exchange (04) 3399472

Assouline (04) 4384546

Aquazzura (04) 3882367

Ayesha Depala (04) 5136415

B

Banana Republic (04) 3398462

Balenciaga (04) 3951769

Bally (04) 3231643

Balmain (056) 1883796

Bambah (055) 224 1538

Baruni (050) 4579249

Ba&sh (04) 3854557

BCBG Max Azria (04) 4340627

Benefit Cosmetics (04) 3951978

Blaze Milano (800) 044 5703

Bloomingdale’s Dubai (04) 3505333

Bottega Veneta (04) 3951201

Boucheron (04) 3410039

Boutique1.com (04) 3951200

Burberry (04) 3998243

Bulgari (04) 3308834

Byredo (800) 74676277

BySymphony (04) 3106900

C

Cartier (04) 3951000

Carolina Herrera (04) 3398132

Catherine Malandrino (04) 3398102

Céline (04) 3410585

Chanel (04) 3818400

Chantecaille (04) 4098888

Charles & Keith (04) 3398713

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FRAGRANT DISCOVERY

Loewe’s Ginger and Verbena outdoor candles join the fragrance family of Home Scents collection. Crafted from botanical inspirations, the new garden-scented additions capture the spirit of the Mediterranean summer and are meant to be enjoyed in the open air.

WORDS: CAMILLE MACAWILI

In Design With

One invention at a time

A.-L. Breguet redefined the art of horology with his inventions. His pursuit of perfection continues to inspire those shaping the future. To celebrate this legacy, Breguet introduces the new Classique Souscription 2025, crafted in the exclusive new Breguet gold.