DIGITAL STYLE EDITOR Sarah Joseph FASHION EDITOR Camille Macawili DESIGNER Vibha Monteiro
EDITORIAL ASSISTANT Londresa Flores
GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran ASSISTANT PRODUCTION MANAGER Venita Pinto
GROUP SALES MANAGER
Chaitali Khimji chaitali.khimji@motivate.ae SALES MANAGER Sarah Farhat sarah.farhat@motivate.ae
WEB DEVELOPER Firoz Kaladi
CONTRIBUTORS
Ahmed Abd El-Wahab, Mark Mathew, Sanoor Rasheed, Varun Godinho
HEAD OFFICE
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Editor’s Letter
Welcome to Emirates Man – The Summer Escape Issue.
This is your guide to being in the know. From grooming to tech, we’ll ensure you’re ahead of the curve when it comes to the latest gadgets. If you’re into watches, our resident watch geeks deliver all the detail you need to make the right investment, we interview the guys making moves on a global and local scale and tell you where the coolest places are to hangout. Welcome to the club.
the world’s most storied Maisons to keep your wrist game looking sharp this summer in Golden Hour on page 46.
We have exclusive interviews with those delivering excellence beyond expectation at every level, from entrepreneur Matt Haycox, who shares the journey of his Mount Everest climb in Peak Mindset on page 70 to Andy Mant, Co-Founder & CEO of BON CHARGE, on self-care through detoxing in Innovating Wellness on page 66.
LOOK SMART, LIVE SMARTER.
For the cover we are proud to have fitness entrepreneur and WHOOP brand ambassador, Mike Thurston, who discusses discipline, scaling a business and setting goals with integrity in Strong Gains on page 18.
Watch obsessives will enjoy the latest installment from The Watch Addict on page 14, and we curate an edit of timepieces from
The coolest kit you can buy is curated in The Boys Toys on page 12, the essentials for a modern man’s beauty regime in Well Groomed on page 16 and we have you covered when it comes to the smartest place to elevate your wellness game in Wellness Excellence on page 78.
Style and substance are intrinsically linked. Emirates Man delivers both.
Look smart, live smarter.
Amy Sessions PUBLISHER / EDITOR
CONTENTS
p.10
Monitor News
p.12
The Boys Toys
p.14
The Watch Addict
p.16
Well Groomed
p.18
Strong Gains – In conversation with Mike Thurston, Entrepreneur & Founder of THRST App
p.24
Beyond the Hands of Time – Michael Guenoun, CEO of Baume & Mercier, reflects on 20 years of horological mastery
p.26
Amalfi Pastels – Dress to live La Dolce Vita this summer
p.28
Summer Escape –Tastemakers share their summer plans and packing essentials
p.34
A New Ease – Tailoring is at the core of Tom Ford’s SS25 collection
p.40
La Piscina – Inspired by an eclectic, unexpected mix of art, music, and playful gatherings poolside in 1970s Palm Springs, Orlebar Brown launches its Spring’25 collection
p.46
Golden Hour –Timepieces from the world’s most storied
Maison’s to keep your wrist game looking sharp this summer
p.54
Kick Back – Daniele Pe and Alfredo Bandini, co-founders of Born Outside, on craft and creativity
p.60
Summer Minimalism –Intentional and effortless dressing with QASIMI SS25
Fitness & Grooming
p.72
Beyond the Lens –Founder & Creative Director, Muhammad Zohaib Parvez, shares how Stellar Studios has become Dubai’s Visual Powerhouse
p.74
Driven – Karim-Christian Haririan, Managing
Director at BMW Group Middle East, on leading with authenticity, individuality, and integrity to drive transformative change
p.78
Wellness Excellence –Dr. Jan Stritzke, Medical Director at Lanserhof Sylt, and Eva-Maria
p.64
Summer Scents –Fragrances to get you in the summer mood
p.66
Innovating Wellness –Andy Mant, Co-Founder & CEO of BON CHARGE on self-care through detoxing
p.68
Heal for Real – We discuss nutrition, scaling a business and not cutting corners with founder of Nourishing, Jeffery Zorn
p.70
Peak Mindset –Entrepreneur Matt Haycox shares the journey of his Mount Everest climb
Hasenauer, Chief Commercial Officer at Lanserhof Group, on how the property stays at the forefront of wellness
p.82
Beach Buddy – The Jacquemus summer essential
Monitor News
The latest launches, new openings, and hero buys
WORDS: CAMILLE MACAWILI
FLUID EASE
Homegrown brand The Giving Movement partners with premium leisure airline beOnd for a consciously made capsule with relaxed silhouettes designed for summer travels.
THREE TO OWN
THE HERO BUYS
Andiamo Maxi Intrecciato Leather-Trimmed Canvas Tote Bag Dhs33,152 Bottega Veneta
Tapered Jeans Dhs369 Massimo Dutti
Hugh Full-Grain Leather Sandals Dhs4,714 The Row
Beoplay HX Headphones Dhs2,725 Bang & Olufsen
Last Frontier VI Deaver Aviator Sunglasses Dhs11,368 Jacques Marie Mage
Logo Suede Baseball Cap Dhs2,774 Brunello Cucinelli available at Mytheresa
Knit Polo Shirt Dhs199 Zara
THE PÉTANQUE SET
Minimalist French fashion meets classic leisure sport in this beautifully tactile set of pétanque balls by Jacquemus. Finished in satin and engraved with the brand’s signature logo and graphic round-square motif, this limited-edition OBUT-crafted capsule collector’s piece blurs the line between accessory and objet d’art – game on. Dhs1,380 Jacquemus
MERCEDES-AMG F1 W14 E PERFORMANCE
MODEL
A tribute to technical brilliance where speed meets precision, this meticulously detailed LEGO set celebrates Mercedes-AMG’s championship DNA. Built for collectors and Formula 1 aficionados alike, it perfect for slow summer days and pairs perfectly with pitlane nostalgia. Dhs1,029 LEGO
THE BOYS TOYS
The latest gadgets to gear you up for summer
WORDS: CAMILLE MACAWILI
WH-1000XM6 WIRELESS HEADPHONES
The newest evolution of Sony’s iconic 1000X series, the WH-1000XM6 headphones are all about intelligent noise cancellation in real time – courtesy of twelve finely tuned microphones and the next-gen QN3 processor. It’s a cocoon of pure sound, whether you’re flying first class or working in open-plan chaos, it delivers an unparalleled audio solution for music enthusiasts and professionals alike. Dhs1,699 Sony
CHESS SET
With handcrafted materials and a design that rivals the marque’s motor cars, Rolls-Royce’s take on the timeless game is sculptural and entirely bespoke, featuring hidden drawers and magnetised pieces in
monolithic forms. A strategic masterpiece, it’s less a chess set, more a generational heirloom. Handcrafted using the marque’s signature materials and techniques, it offers numerous opportunities for individualisation. POA Rolls-Royce
MAPLE AND WALNUT RACKETS WITH BALL
A summer classic, craftsmanship takes centre court with this Italian-made set of rackets hand-carved from walnut and maple, complete with luxurious Pelle Frau leather inlays. A meeting of design minds, it’s as much a sporting essential as it is a conversation piece. Dhs3,918 Giobagnara x Poltrona Frau available at ABASK.com
RAY-BAN META SUNGLASSES
This wearable tech is the future of eyewear. Crafted in acetate, it seamlessly integrates cutting-edge functions within Ray-Ban’s classic Wayfarer frame. This updated style features Meta AI, hands-free and advanced audio and camera capabilities, a range of improved listening, call, capture and livestream functions for up to 30 minutes discreetly embedded into the frame, and design customisation opportunities. Dhs1,680 Ray-Ban
THE WATCH ADDICT
JOY IN SIMPLICITY
Chopard’s L.U.C Quattro Spirit 25 is a quiet revolution in high horology
WORDS: SANOOR RASHEED
In a world where watch brands often go to great lengths to pack in complexity, the Chopard L.U.C Quattro Spirit 25 (Ref. 161977-1001) takes a refreshingly different approach. This watch doesn’t need to shout for attention; it earns respect through subtle, simple elegance.
The L.U.C collection, named after company founder Louis-Ulysse Chopard, has always showcased the brand’s serious commitment to watchmaking. Since its introduction, this line has proven that Chopard is more than just a jewellery brand – it also creates world-class mechanical watches. The Quattro Spirit 25 continues this tradition with quiet confidence. At first glance, the watch appears almost plain, but this
simple design is precisely its strength. The clean dial, devoid of extra decoration, speaks the language of pure function, where every component serves a clear purpose. Chopard was so driven by simplicity here that they seemingly considered even a twohand display too busy.
So, how do you tell time with just one hand? The answer lies in a jump hour complication. If you’ve been following the watch world, you’d know that this is anything but simple, especially given its execution in this instance. The jump hour window at 6 o’clock features a rotating disc that ‘jumps’ an hour each time the minute hand reaches the 60-minute mark. What makes this iteration of the jump hour complication so unique is
that the movement still packs in an eightday power reserve, despite being an energyhungry complication (due to its need for a rapid release of accumulated energy). This is achieved through the use of four barrels, holding almost two meters of mainspring.
The rich black dial finish is created using a specialised enamelling technique known as Grand Feu (“great fire”). This process involves applying enamel powder and exposing it to extremely high temperatures to achieve the purest, glossiest finish. Choosing black was another daring decision by the watchmaker, as it’s unforgiving, revealing even the minutest imperfections. Yet, Chopard seems to have perfected even this challenging technique.
Powering the watch is the in-house L.U.C 98.06-L movement, a hand-wound mechanical calibre beautifully decorated with Côtes de Genève and meticulous handbevelling. The movement also proudly displays the Poinçon de Genève, or the Geneva Seal, which is a recognition awarded to only a select few watches for their aesthetic finishing and technical prowess.
The Quattro Spirit 25’s case, crafted from 18k white gold, measures a modern 40mm, striking the perfect balance between being noticeable and comfortable to wear. The size feels just right, achieving a harmony that makes it feel inherently part of the wearer’s wrist. It’s limited to 100 pieces and priced at USD 50,200.
In today’s world of increasingly complex and showy watches, the L.U.C Quattro Spirit 25 represents something truly bold: the courage to keep things simple. It reminds us that true luxury often comes not from what you add, but from what you wisely omit. To watch fans, this Chopard offers the ultimate reward – a perfect blend of technical skill and simple beauty that speaks volumes without being loud.
WORDS: CAMILLE MACAWILI
WELL GROOMED
Summer essentials for sun-soaked sojourns
From top left: The One SPF50 Invisible Sunscreen Gel 50ml Dhs215 Allies of Skin; The Sunscreen SPF 50 30ml Dhs540 Augustinus Bader; Cold Plasma Plus+ Daily Defense Moisturizer SPF 35 30ml Dhs345 Perricone MD; Sage & Zinc Facial Hydrating Lotion SPF15 50ml Dhs210 Aesop; Sun Skin Dhs325 Dr. Barbara Sturm; Cellular Swiss UV Sun Protection Veil SPF 50 50ml Dhs937 La Prairie; Ultra Light Daily UV Defense 60ml Dhs217 Kiehl’s; Pro Defence U.V. Protect SPF50+ Dhs375 pHformula; Protective Lip Balm SPF30 Dhs85 Aesop
STRONG GAINS
Fitness entrepreneur and WHOOP brand ambassador Mike
Thurston discusses discipline, scaling a business and setting goals with integrity
WORDS: CAMILLE MACAWILI
PHOTOGRAPHY: MARK MATHEW
What do the first 30 minutes of your day look like, your morning routine, and are there non-negotiable practices you do daily? I enjoy slow, relaxing mornings. Alarm clocks don’t exist in my world – unless I absolutely need to be up early (and for me, anything before 8 A M is early).
The first 30 minutes of my day are usually the same, no matter where I am. I drink a glass of water, make myself a coffee, take in the view, and then sit down to map out a plan of attack for the day.
What happens after that depends entirely on my schedule. My non-negotiables are getting in 10,000 steps and at least one hour of physical activity each day.
If it’s a training day (which it is five days out of the week), that means resistance training at the gym. On rest days, I’ll do some form of active recovery – usually stretching or a long walk. What was the catalyst to launch your brand? Was the goal always to start something of your own? Ever since I was young, I knew I wanted to be my own boss and have a business of my own. For years, the biggest challenge was figuring out exactly what that business would be. After graduating from university in 2011, I bounced from one job to another until I discovered my true passion: fitness. In 2016, I uploaded my first YouTube video, and it wasn’t long before I began building a strong online following. After working with numerous brands in the fitness space, I became more motivated than ever to create my own thing. Rather than continuing to pour my energy into growing other brands, I wanted to invest that effort into building something of my own. As my online community and personal brand continued to grow, I was able to step away from personal training and launch a fitness app. I poured over a decade of experience and knowledge into it – essentially giving people access to me as their personal coach, but at a fraction of the cost and on their device at all times. After the app launched, I no longer needed to rely on one-on-one coaching. With that freedom, I
leaned into my passion for travel and new experiences. I began vlogging my trips, sharing them with the world, and gradually transitioned into more of a lifestyle brand, instead of just fitness.
From that momentum, I launched THRST Clothing – designed for men who want comfortable, stylish pieces for travel to warm destinations. It was a natural next
“CONSISTENCY ISN’T ABOUT BEING PERFECT – IT’S ABOUT SHOWING UP, STAYING INTENTIONAL, AND DOING THE WORK WHETHER YOU FEEL LIKE IT OR NOT”
step, blending my love for fitness, fashion, and exploration into one brand.
You are driven by an entrepreneurial mindset, having multiple businesses. What are the core values that define your ventures, and how do you approach things differently? I’m driven by an entrepreneurial mindset that’s all about enjoyment, integrity, and impact. When I start a business or enter a partnership, it has to align with who I am, what
excites me, and how I want to live my life. I only take on things that genuinely excite me – stuff I’d happily do even if I wasn’t getting paid. I like to bring fun, creativity, and my own personal style into everything I create, which makes the process feel less like work and more like a passion project.
I’m not building a business to feel tied down – I’m building it to create freedom: financially, creatively, and with my time. That freedom is what gives me the space to live fully, travel, and keep growing. Integrity is at the heart of everything I do. For me, it’s about doing what’s right, not just what’s easy or profitable. I’ve built a community, and I see it as my responsibility to serve them with honesty and respect, not just look for ways to cash in. I want to look back at what I’ve built and feel proud, knowing I stayed true to my values and never took advantage of the people who support me.
At the end of the day, every project I take on needs to have a deeper purpose. Whether it’s helping someone get in shape, feel more confident, or take control of their life, I want my work to make a difference.
As a fitness coach and entrepreneur, where do you get the motivation to stay consistent, and what are the practices that support his?
As a fitness coach and entrepreneur juggling multiple businesses, I know motivation to stay in the best shape will come and go. What keeps me consistent is discipline, routine, and a clear sense of purpose. I build habits that support my goals and create a structure that keeps me focused, even on the tough days. My passion for what I do fuels me, but it’s the systems I’ve put in place – like non-negotiable training sessions, optimising my sleep and nutrition intake, along with surrounding myself with people who challenge me – that keep me showing up day after day. I also always tie everything back to my “why”. Whether it’s helping someone regain confidence or building a business that grants me freedom, that bigger vision keeps me moving forward – even when motivation fades.
Consistency isn’t about being perfect –it’s about showing up, staying intentional, and doing the work whether you feel like it or not. Don’t get me wrong, I have my fair share of bad days, but thankfully, it’s got to the point now where they don’t happen too often, and if they do, they’re usually followed by a lot of really good days.
In terms of fitness, how do you measure “optimal performance”? What are the key metrics you check to define this? For me, “optimal performance” isn’t just about how much you lift or how fast you run – it’s a balance of physical capability, recovery, mental clarity, and overall wellbeing. It’s about how well your body performs in rela-
“WITH ADVANCEMENTS IN AI AND BIOMETRIC TRACKING, MY APP WILL EVOLVE IN REAL TIME BASED ON EACH USER’S PERFORMANCE, RECOVERY, AND SLEEP, PUSHING THE SHIFT TOWARD SMARTER, MORE EFFECTIVE TRAINING”
tion to your goals, lifestyle, and longevity. Some of the key metrics I look at include:
1. Strength & Endurance Progression – Are you consistently getting stronger, faster, or more efficient in your training? This shows adaptation and growth (metrics you can track inside of my app).
2. Recovery Markers – Quality of sleep, heart rate variability (HRV), resting heart rate, and how quickly the body bounces back after intense sessions. Recovery is a huge part of performance and the data from Whoop helps me to plan my sleep and recovery days.
3. Mobility & Movement Quality – Can you move well without pain or restriction? Optimal performance includes freedom of movement, injury prevention and being able to walk without looking like you’re doing a permanent lat spread.
4. Body Composition – While not the only measure, tracking lean muscle mass, fat percentage, and weight can give insight into how training and nutrition are impacting the body.
5. Energy Levels & Mental Focus – If you’re constantly fatigued, unmotivated, or mentally foggy, that’s a sign something’s off –even if your numbers look good.
6. Consistency & Adaptability – Can you sustain your performance over time, and can your body handle new challenges? Sustainability is key to long-term performance. Ultimately, optimal performance is personal. It’s not about chasing perfection – it’s about aligning your physical output with your goals while maintaining health, balance, and mental sharpness.
How is your app, THRST, changing the fitness game? What sets it apart from other fitness apps, and what are the benefits? The THRST app is designed to cut through the noise and deliver straightforward, effective programming to help you achieve real results and hold you accountable. It focuses on body recomposition – building muscle while losing body fat – and offers a user-friendly platform that combines expert training guidance, nutrition tracking, and
education all in one place. With a clean, intuitive interface, the app makes it easy to log your workouts and track detailed metrics like sets, reps, and weights. Each program is fully customisable to suit your schedule, equipment access, and personal goals. You also get access to a Comprehensive Exercise Library, complete with instructional videos to support proper technique, add variety, and build confidence in your training.
Unlike many other apps on the market, everything inside of THRST has been carefully designed, written and filmed by me, with no third-party involvement. It’s exactly how I train myself and how I trained my clients to deliver real, long-term results. As a WHOOP brand ambassador, what have you learned about yourself in your own fitness journey? One of the biggest takeaways has been understanding the importance of recovery and sleep. I used to train with an intensity-first mindset, but WHOOP has taught me to be just as focused on how I sleep, how I recover, and how my body responds to strain. It’s made my training smarter, not just harder. I’ve learned to listen to my body more – and the data backs up what intuition sometimes misses.
The all-new WHOOP 5.0 delivers medicalgrade features such as the Heart Screener and WHOOP Age. What metrics do you look at that support your health and longevity goals? Heart rate variability (HRV) and sleep consistency are two I pay close attention to. HRV gives me insight into my overall resilience and stress levels, while tracking sleep and recovery metrics keeps me disciplined with my routines. The WHOOP Age feature is also a brilliant benchmark – it challenges me to live in a way that biologically keeps me younger than the calendar says. Wearable tech has been one of the biggest game-changing shifts in the wellness landscape. How has this changed the way you approach your own goals – personally and professionally? It’s shifted me from reactive to proactive. I used to assess how I felt and adjust from there. Now, I wake up with
clear, objective data that helps me plan my day – from when I train to how intensely I push. Professionally, it’s helped me lead by example – I’m not just talking about performance and wellness; I’m measuring it, sharing it, and improving it in real time. What’s been the key for you in building that authentic community around the projects you’ve worked on? Authenticity and consistency. I don’t try to be someone I’m not, and I’m transparent about my journey –the wins, the challenges, and the lessons. I think people connect with realness, and I’ve made a conscious effort to give value in everything I put out. Whether it’s content, coaching, or a business venture, I ask myself: “Does this genuinely help people?”
That’s what keeps people coming back. To you, what does it take in the current market landscape to succeed – and what has been the best tool that has helped you lead a life focused on positivity? To succeed now, you need clarity, adaptability, and discipline. The digital space is constantly evolving, so you’ve got to stay grounded in your purpose while being open to new ideas. For me, structure is the tool – having routines, setting goals, and staying physically active. Fitness gives me the mental clarity and confidence to handle whatever life throws my way. WHOOP is part of that structure – it keeps me dialed in and accountable, every single day.
What role do you see the brand playing in the future of fitness and how do you hope to innovate in the industry? Fitness apps are shaping the future of health by making training more accessible, personalised, and data driven. With just a smartphone, anyone can tap into workouts, coaching, and nutrition plans – anytime, anywhere – eliminating the need for rigid gym schedules or in-person sessions. I want my brand to be a major part of that movement. With advancements in AI and biometric tracking, my app will evolve in real time based on each user’s performance, recovery, and sleep, pushing the shift toward smarter, more effective training. Features like lead-
erboards and challenges will bring a sense of community and accountability, helping users stay consistent and motivated.
Through the community I’ve built on social media and within the app, my goal is to simplify the process of getting in shape, while making it fun, engaging, and accessible for everyone.
For those who are time-poor and looking to shape up, what can we still do in terms of fitness to achieve this? Being short on time doesn’t mean you can’t make progress. With the right strategy, even the busiest people can build muscle, burn fat, and stay in shape. I’m busier than ever, yet I still manage to maintain my physique without spending endless hours in the gym or starving myself, eating the same boring meals every day. It all comes down to maximising convenience and optimising the workouts.
Training just three to four times a week with real intent can deliver solid results. Follow a programme, lift heavy, master execution, and improve week on week. If you don’t like to lift weights, go and find another activity that you enjoy getting stuck into. Outside of the gym, I try to move my body and walk as much as possible. If you can’t get outside and walk, get a treadmill at home and make it a priority to walk on it at least 30 minutes per day.
Nutrition plays an even bigger role when your training time is limited. For years, I would food shop and prepare all of my meals, tracking each calorie meticulously. Life doesn’t need to be like that. To save time, I get all my meals delivered to my house. I keep it simple: high protein meals, unprocessed and nutrient-dense foods, staying hydrated, and avoiding mindless snacking. In fact, remove all snacks and temptation from your house. Will power alone will only get you so far.
Tech also helps streamline everything. Fitness apps such as THRST make it easy to plan, track, and stay consistent without needing to think too much about what to do next. Regular blood testing with Bioniq ensures that my customised supplements
are exactly what my body needs to tackle deficiencies and improve my overall health and wellbeing.
And lastly, I don’t overlook recovery. Prioritising sleep, getting in some movement during rest days, and managing stress all help boost results and keep energy levels high. At the end of the day, it’s not about doing more – it’s about doing what matters most, consistently. Progress doesn’t require hours a day, just a smart, focused approach that fits your lifestyle. Have you had any mentors along the way, and if so, what knowledge did they impart? I haven’t worked with any mentors directly, but thanks to my podcast and the evergrowing network of entrepreneurs and successful individuals in my circle, I’m thankful to be surrounded by so many people who I see as mentors. Before having a strong network, the early days in my career were quite lonely, so I would rely on audiobooks and podcasts to absorb all the wisdom I could, helping to guide me on my journey. What advice do you wish you had received at the beginning of your journey to success?
Just do the thing. Far too often, I’ve found myself hesitating, overthinking, or procrastinating when instead, I should have just done the task, which deep down I know needed to be done. Doing the thing is about cutting through the noise of excuses, doubts, or the need for everything to be perfect, and simply getting started.
Often, the hardest part of any task is taking that first step. Whether it’s going to the gym, launching a business idea, or
tackling an uncomfortable conversation, we tend to build it up in our heads until it feels overwhelming. “Just do the thing” is a mindset shift – it encourages action over analysis, progress over perfection.
This approach also builds momentum. Once you start, even in a small way, the task usually becomes easier. Action creates clarity and confidence. It breaks the cycle of delay and puts you in motion, which is often all you need to follow through.
At its core, “just do the thing” is about discipline, focus, and trust – trust that taking action, even imperfectly, is more productive than waiting for the “right” moment. It’s a phrase that simplifies the process: stop stalling, start doing.
This is The Summer Escape Issue – where will you be escaping to this summer? Instead of escapes, I like to see them as business trips, where I can create and collaborate in some way, shape or form. I don’t like to switch off for too long, I find it hard to get the rhythm back.
In June, I’ll be starting with Lagos and Lisbon in Portugal, followed by London, Marbella, Ibiza and Barcelona. In July, I hope to tick off part 2 of my America tour, visiting LA and Las Vegas this time around, interviewing guests for my podcast First Things THRST. No solid plans for August or September yet, but I’m pretty sure I’ll be visiting some places I’ve never been to before. Whether I’m with my team or travelling alone, there will be a camera with me, and I’ll be documenting the experiences for my audience.
“IT’S NOT ABOUT DOING MORE – IT’S ABOUT DOING WHAT MATTERS MOST, CONSISTENTLY. PROGRESS DOESN’T REQUIRE HOURS A DAY, JUST A SMART, FOCUSED APPROACH THAT FITS YOUR LIFESTYLE”
Beyond the Hands of Time
Michael Guenoun, CEO of Baume & Mercier, reflects on 20 years of horological mastery –lessons learned, industry shifts, and why the UAE remains a crown jewel for luxury watchmaking
You’ve had over 20 years of experience in the industry, what has been the most pivotal part of your journey? Looking back, the most pivotal part of my journey has been learning to truly understand and connect with end-clients. Our goal is not just about selling timepieces. It’s about understanding their aspirations, their milestones, and how a Baume & Mercier watch can be a part of their stories. This human-centric approach has guided my decisions and shaped my vision for the brand.
Baume & Mercier has been rapidly expanding in the GCC. Why is the region a key focus for the brand? The GCC region is important for Baume & Mercier and is a dynamic area with significant growth in the luxury market. I’ve just returned from Qatar, where we recently opened a beautiful new Baume & Mercier boutique in the Doha Villaggio Mall. This boutique is an opportunity to connect more closely with our customers, offering them a personalised experience in their timepiece purchase or in their search for a gift. Baume & Mercier is a Maison of celebration, and that resonates strongly in the GCC, where there are so many opportunities to celebrate important moments and events. We see a natural alignment between the region and our Maison values, and we’re excited to be a part of these celebrations. How does Baume & Mercier cater to the watch enthusiasts in the UAE? What makes the UAE a unique destination in the luxury retail market? In the UAE, we cater to watch enthusiasts by offering a diverse range of collections, from classic and elegant timepieces to sporty chronographs, ensuring there’s a Baume & Mercier for every taste and occasion. We also focus on providing exceptional customer service and personalised experiences. The UAE is unique because it’s a melting pot of cultures with a sophisticated understanding of luxury.
A new generation of luxury consumers has emerged in the local market. How does this impact the way Baume & Mercier presents itself? We’ve noticed that the new generation of luxury consumers is increasingly drawn to authenticity and the values of a Maison with a genuine story. Baume & Mercier has nearly 200 years of history and craftsmanship, and we’ve always remained aligned with our core values and our motto, ʻAccept only perfection.’ We believe this heritage and commitment to quality resonates strongly with younger consumers who are looking for something genuine and enduring.
What are the newest retail trends that are emerging in the region? Does Baume & Mercier plan on introducing creations that are exclusive to the region? We’re seeing that our young customers increasingly ask for distinctive pieces that perfectly match their
different moods and serve as the best companions on different occasions. This desire for personalisation is at the heart of how we balance our rich heritage with modern sensibilities at Baume & Mercier. We offer options like easily exchangeable straps to allow customers to express their individual style, while remaining consistent with the values that have guided us since the Maison’s creation in 1830. It’s about creating timepieces that are both deeply rooted in our history and heritage and continuing to innovate for today’s discerning customer.
What are 3 elements a first-time luxury watch buyer must consider? When considering a first-time luxury watch purchase, it’s essential to choose a timepiece that truly resonates with your personal style and comes from a Maison that embodies values you admire.
Baume & Mercier has a long history with first-time luxury watch buyers because we offer exceptional quality at a fair price, providing an entry point into the world of fine watchmaking. Our Classima collection, since its creation in 1996, has offered that perfect blend of craftsmanship and value for those embarking on their luxury watch journey.
What are some of your favourite new summer watch releases? This summer, I’m particularly excited about the new additions to our Riviera collection. We’ve introduced some stunning new quartz models in 33mm, featuring vibrant dial colours like a warm silver with a wave decor, a light blue, and a beautiful pink. These are perfect for adding a touch of summer flair to any outfit. What are the aspects you look for when picking out a watch for your summer soirées? Summer is the perfect time to enjoy the warmth and the outdoors at evening
“WE’VE NOTICED THAT THE NEW GENERATION OF LUXURY CONSUMERS IS INCREASINGLY DRAWN TO AUTHENTICITY AND THE VALUES OF A MAISON WITH A GENUINE STORY”
events. For more sophisticated cocktail parties, I’d opt for our new Clifton Baumatic 10802 in rose gold with a brown alligator strap for a truly chic look. For more casual evenings on the beach, I’d choose a Riviera Baumatic 39mm 10822. Its luminous, golden dial is reminiscent of a beautiful sunset, creating an ideal mix between the sportier side of the dodecagonal case and the elegance of the golden dial. What is your all-time favourite watch? I have a deep appreciation for the entire Baume & Mercier collection; each piece resonates with me in its own way, depending on the occasion. But if I were to single one out
among this year’s novelties, it would be the Riviera Chronograph Black & White 10827, because of its bold design and contrasting aesthetic which make it a unique and captivating piece. It perfectly embodies the spirit of Baume & Mercier, combining sporty elegance and watchmaking expertise. This is The Summer Escape issue – where will you be escaping to this summer? What watches will you be packing for it? I’m planning to escape to the Riviera this summer. It’s always a difficult choice, but I think I’ve narrowed it down. For daytime activities and sporty outings, I’d definitely pack our new Riviera Chronograph Black & White 10827. Then, for evenings, I’d switch to the Clifton Baumatic in rose gold, or the Riviera Baumatic 39mm 10822 with its gilded dial, for a more elegant and sophisticated style.
Embellished Leather Loafers Dhs4,334 Gucci; Straight-Leg Linen Shorts Dhs1,011 Boglioli available at MR PORTER
WORDS & STYLING: AMY SESSIONS
Above: 100% Linen Knit Polo Shirt
Dhs269 Zara
Left from top: Striped Crochet Shirt Dhs349 Zara; Slim-Fit Lyocell and Cotton-Blend Jersey T-Shirt Dhs1,231 Tom Ford; Textured Terry Shirt Dhs199 Zara; Ockley Suede Sandals Dhs3,377 Church’s available at MR PORTER
Right from top: Last Frontier VI Deaver Aviator-Style Gold-Tone Sunglasses Dhs11,478 Jacques Marie Mage; Suede Penny Loafers Dhs3,875 Brunello Cucinelli
SUMMER ESCAPE
Taking you on a journey from Alhambra to the Albanian Riviera, tastemakers share their summer plans and packing essentials
COMPILED BY: AMINATH IFASA
Joey Ghazal
WHAT TO PACK
JOEY’S PICKS
Crochet Polo Dhs595 Suit
Supply; White Navy Printed Swim Shorts Dhs1,119 Abtany; Baroque Protection Escapulario GoldPlated Chain Dhs693 Ballestrin
HADBAN TWIN’S PICKS
Rectangle Sunglasses Dhs1,225
Gentle Monster; Shoulder Bag in Nappa Dhs13,700 Prada
JOEY GHAZAL
Founder of The MAINE
Summers are always busy for me. Opening The MAINE Ibiza and Bodrum for the summer season has me travelling constantly between both. London has been unseasonably warm and sunny this year so summer is shaping up to be a busy one at The MAINE Mayfair and I am deep in construction on our newest MAINE and Canary Beach at Vista Mare slated to open in October 2025. Despite all of this, I still manage to carve out some time for myself to travel to see family in Beirut, friends in Comporta and visit other parts of Spain like Mallorca and San Sebastian.
MOHAMMED & HUMAID HADBAN
Fashion Content Creators
We’re so excited to be spending 2 weeks in the middle of June between Milan and Paris and after that we’ll come back to the UAE to relax and recharge. We tend to avoid travelling during the summer because everything is usually packed so we take the
opportunity to stay with our family. We’re excited to attend Fashion Week just like every season to see what the brands are doing for the upcoming seasons and the collections we are yet to see from designers with new Creative Directors.
DR. NAIM MADDAD
Founding CEO of Gates Hospitality, Dubai & partner at InterContinental Hotels Group
Albania has been on my radar for a while now – that perfect mix of beach, culture, and adventure I’m always searching for. The Albanian Riviera, along with the coastal towns of Saranda and Ksamil, look like they offer crystal-clear waters and sandy shores that rival any Mediterranean escape, but with a fraction of the crowds. At least for now.
What draws me most is the authenticity – that rare feeling that a place still belongs to its people, not just to tourism. I’ve heard incredible things from those who’ve visited – the warmth of the locals, the unspoiled
Mohammed and Humaid Hadban
landscapes, and the layers of history woven into daily life. For someone like me who loves to explore places before they hit the mainstream, Albania ticks every box. The weather, the sea, the stories – it’s all there, waiting to be uncovered. It’s a destination that feels both timeless and refreshingly new and I can’t wait to visit.
CALVIN SMITH
Co-Founder of Suited and Booted
This summer, I’m heading to Sicily. My holiday wardrobe is all about relaxed, casual tailoring crafted from lightweight, breathable fabrics. The beauty of summer tailoring is that it doesn’t have to be structured – it can be laid-back and comfortable, while still looking incredibly sharp.
RYAN SMITH
Co-Founder of Suited and Booted
I’m heading to Spain this year and my summer wardrobe is built around pieces that deliver both style and practicality. For travel, I always opt for custom tailored garments
in performance fabrics – they hold their shape, resist creasing, and still look sharp after a full day on the move. Tailored linen sets are always a go-to for holiday – light, breathable outfits which can be worn both as a set and separate pieces. Our By Smiths swimming shorts are a holiday staple, as well as our mercerised cotton t-shirts. Understated accessories – such as simple white trainers, neutral suede loafers and classic sunglasses bring a refined finish to casual summer looks.
HASAN ROOMI
Co-Founder of H2R Design
London moves at your pace – loud or lowkey, fast or slow. It’s a city that doesn’t just inspire; it supports the creative process. For interior designers, it’s a place where every street, gallery, and café can spark an idea. From historic townhouses and brutalist icons to cutting-edge concept stores and boutique hotels, London offers a rich design language that spans centuries. But beyond aesthetics, it gives you space – space
WHAT TO PACK
RYAN’S PICKS
Intrecciato Piccolo Passport
Case Dhs1,900 Bottega Veneta; Loom Weekender bag L42 Dhs20,940 Loro Piana
CALVIN’S PICKS
Baseball Cap Dhs1,920 Loro Piana; Dark Brown Orizzonte I Acetate and Metal Sunglasses Dhs1,650 Zegna; Dust White Cotton Linen and Leather Triple Stitch Sneakers Dhs3,925 Zegna
Calvin and Ryan Smith
to think, to wander, and just be. Whether you’re absorbing textures in a quiet museum room or sketching in a hidden courtyard, the city adapts to your energy. It’s that unique rhythm – constantly evolving yet grounded in heritage – that makes London more than a destination. It becomes a muse, a workshop, and a quiet escape all at once.
DANIELE PE
Co-Founder of Born Outside
This summer is all about the Mediterranean. I’ll be hopping between Amalfi, Mykonos, Ibiza, and Beirut – a mix of cliffside calm, island chaos, and coastal cities that never sleep. Each stop has its own energy, but they all call for the same thing: effortless pieces that move with you and hold their own. I’m packing light and sharp – things I can wear from beach to bar, from airport lounges to late dinners. Neutral tones, clean lines, and pieces that can keep up.
ALFREDO BANDINI
Co-Founder of Born Outside
This summer I’m moving between Northern Italy and the French Alps. It’s a juggling act – family time, mountain sports, moments to disconnect – and simultaneously closing our SS26 wholesale campaign from Europe. That duality is what I pack for: comfort, polish, and ease.
BUNYAMIN AYDIN
Founder of Les Benjamins
Bodrum is an every year classic as we gather there with friends and family. Places like Bodrum Edition, Mandarin Oriental, and our Les Benjamins pop-up store at Lucca Beach. And then we usually add 2 – 3 surprise trips, but we go with the flow. Maybe Spain or Italy can be a destination. We will be going to Copenhagen for an exciting global collaboration project with one of the world’s biggest car brands.
WHAT TO PACK
ALFREDO’S PICKS
Ascari Sunglasses Dhs3,195
Jacques Marie Mage; Boston 45 Bag POA Goyard
DANIELE’S PICKS
Fico di Amalfi Dhs990 Acqua di Parma; MC November Dhs2,050 Issey Miyake; Patent Leather Slippers Dhs3,900 Prada
Daniele Pe and Alfredo Bandini
WHAT TO PACK
TAMER’S PICKS
Protective Facial Lotion SPF50
50ml for Dhs245 Aesop; Pickle Ball Set Dhs404 Sunnylife
FAISAL’S PICKS
Metal Vent Tech 2.5 Stretch-Mesh Polo Shirt Dhs445 Lululemon; Reporter Wash Bag Dhs1,060 Aspinal of London
TAMER EL KHAYAT
Co-Founder of Kokoro
For the summer, I want to get as far away as possible from Dubai. I’m looking to visit a city or a country this year that offers something different, something we don’t always see here, hence Uruguay. Natural history and stunning nature. It’s great for the family too.
FAISAL YABROUDI
Co-Founder of Kokoro
I’m heading to the South of France, for a much needed getaway with the family. We try to escape the brutal desert heat every summer, and there’s no better place than the French Riviera. Sun, great food, and a slower pace of life is exactly what I need.
AQIB ANWAR
Photographer
This summer, I’m making my way to Spain for the first time. I’m heading to Barcelona first for my wife’s best friend’s wedding. She flies back soon after for work, but I’m sticking around to chase a little solo adventure through Andalusia. I’ve been dreaming of exploring this region for a while, its history, the Moorish architecture and stunning landscapes. I plan to visit Granada to see the Alhambra, walk through the streets of Ronda, and spend some time in Seville and Córdoba,
basking in the Andalusian rhythm. I’m also looking forward to scenic coastal drives along the Costa de la Luz and maybe even catching the golden light in places like Cádiz or the cliffs of Nerja. I’m hoping this trip gives me space to reset and a chance to capture some soulful photographs along the way.
IZU ANI Chef
I love the summer, everything feels more vibrant, colourful and more alive in the sunshine. During the summer months, I like to spend as much time as possible in Europe, visiting our restaurants there and supporting them during their busiest season. This year, I will start in Monaco, before travelling to London, Florence and Marbella, to spend time in GAIA, NYX, and La Maison Ani, as well as some new projects that we are currently developing.
In life, and in my cooking, I like to focus on authenticity – something that feels and tastes as good as it looks. Europe is filled with so many incredible flavours, it is simple, humble and so beautiful. I love to cycle, and when I am in Monaco I make time to cycle along the coast and across the border to Italy. I stop for a coffee and cake before turning around and cycling back. It is my meditation, something I always look forward to. It
Tamer El Khayat and Faisal Yabroudi
feels like a deep breath of fresh air, filling me with inspiration and energy to keep going.
OSCAR BADIBANGA
Co-Founder and Creative Director of Badibanga
This summer, I’m trading the noise of the city for the calm of nature. My wife and I are heading to Thailand, not the typical party circuit in Phuket, but somewhere quiet, rooted in wellness. We’ve both been craving a reset, so we’ve chosen a destination that allows us to detox physically and mentally.
The plan is simple: two weeks of clean eating, early mornings, meditation, movement, and rest. It’s less about indulgence and more about intention. I’m excited to sweat it out, reset, and return with more clarity. Physical training will be a core part of the journey. I’ll be dedicating time to fitness sessions, long outdoor runs, and diving
deeper into Muay Thai, one of Thailand’s most revered disciplines. It’s something I’ve wanted to focus on for a while, and this retreat offers the perfect setting to do so.
AJAZ SHEIKH
Group CEO – The Arts Club
This July, we are trading Dubai’s desert heat for a quintessential English summer. For me, the perfect summer escape is all about quality time with my family, spending time in the countryside with my wife, daughter and son.
We begin in London, staying at The Arts Club in Mayfair and attending the Wimbledon Women’s Finals, before setting off to the country. First, to Daylesford Village in the Cotswolds for long walks and relaxed farm shop afternoons, then on to Salcombe, Devon, for sailing, crab fishing, and coastal drives.
A newfound sense of ease. Tailoring was at the core of Tom Ford’s SS25 collection as always, yet there was and to a more relaxed summer vibe with short shorts appearing even under formal blazers. Oversized aviators and boat shoes were the key anchors for a summer of laid back, rock ‘n’ roll chic.
LA PISCINA
WORDS: AMY SESSIONS
Inspired by an eclectic, unexpected mix of art, music and playful gatherings poolside in 1970s Palm Springs, Orlebar Brown launches its Spring’25 collection. Designs are inspired by a dashing photograph of Bryan Ferry in 1978 leaning against palm wallpaper wearing a gorgeous, biscuit linen suit, and by the colours and creativity of David Hockney. Gentlemanly repeating, geometric prints lead the charge with Piscina in oranges, blues and greens for a summer full of spirit and fun
ALL AVAILABLE AT ORLEBAR BROWN; IMAGES: SUPPLIED
WORDS: CAMILLE MACAWILI
GOLDEN HOUR
AN EDIT OF TIMEPIECES FROM THE WORLD’S MOST STORIED MAISONS TO KEEP YOUR WRIST GAME
LOOKING SHARP THIS SUMMER
AUDEMARS PIGUET
ROYAL OAK OFFSHORE SELFWINDING
First introduced in 2021 and now iterated with a summer-friendly twist, this 43mm stunner is muscular but never overbearing. The stainless steel case and rubber-coated bezel offer water resistance – ideal for seaside escapades or long-haul jet-setting. The signature Méga Tapisserie dial in smoked blue is punctuated by gold hour-markers and luminescent Royal Oak hands, ensuring legibility for both sun-drenched terraces and candlelit dinners in Mykonos.
PARMIGIANI FLEURIER
TONDA PF GMT RATTRAPANTE
This 40mm steel wonder embodies quiet sophistication. Its genius lies in its complication: a split GMT function hidden beneath a deceptively simple façade – no clutter, no subdials. At just 10.7mm thick, it slips under even the finest silk sleeve under the cuff of a summer tuxedo or sits equally at home on a Riviera yacht. Water resistant to 60 meters and with a discreet power reserve of 48 hours, it is the ideal companion for weekend getaways that extend into Monday.
ROTH
EXTRA PLAT ROSE GOLD
Whether you’re navigating boardrooms across the globe or at a dinner terrace in Capri, this ultra-thin dress watch with a rose gold case and dial and khaki leather strap is the perfect plus one – beautifully dressed and always in step. What makes this novelty special is its versatility; it’s built to perform as well as it looks. Beneath it, the manual winding DR002 calibre, developed and assembled at La Fabrique du Temps Louis Vuitton under the supervision of Michel Navas and Enrico Barbasini, powers this masterpiece with 65 hours of reserve.
DANIEL
BREITLING
TOP TIME B01 RACING
LIMITED EDITION
Breitling’s Top Time B01 Racing
Limited Edition in Brown is a headturner with motorsport pedigree and sun-drenched flair. A part of Breitling’s sport-luxury evolution, this 38mm marvel delivers a rugged-minimalism style completed with a calfskin leather strap that balances performance and playfulness. At its heart is the COSCcertified Manufacture Caliber 01 - a movement renowned for reliability and a 70-hour power reserve, making it a jet-setter’s dream companion.
PIAGET
POLO PERPETUAL OBSIDIAN
This 42mm beauty, the Obsidian Blue, offers a fresh yet timeless update following the success of the Piaget Polo Perpetual Calendar Obsidian – a limited edition timepiece from 2023. It displays an understated aesthetic with an ultra-thin case that reveals polished and satinbrushed finishes for a more refined interpretation of timekeeping. Inside, it boasts a self-winding 1255P movement, a feat from the Maison since the 1950s, which is respected in the horology game for its technical innovation.
CARTIER
BALLON BLEU DE CARTIER AUTOMATIC
Cartier’s Ballon Bleu timepiece is a sleek blend of form, function, and Parisian cool – with just enough heritage DNA to keep it grounded. Crafted in Switzerland from stainless steel, the stars in this 40mm timepiece is the floating blue cabochon nestled in the crown, a silvered flinqué, a lacquered sunray-effect dial with a date window, and the signature Cartier Roman numerals. What’s striking is its restraint. Its pared-down aesthetic lets the silhouette and architecture shine – elegant, intelligent, and dripping in distinction.
ROLEX OYSTER PERPETUAL LAND-DWELLER 40
Rolex’s Oyster Perpetual LandDweller 40 is as functional as it is stylish. This summer-ready timepiece comes with a serious style pedigree. It sports Rolex’s signature fluted bezel, an Oyster case, and ice-blue dial with honeycomb motif that merges seamlessly with a brand-new metal bracelet – the Flat Jubilee. The dial features a Chromalight display, the luminescent open numerals and index hour markers grant optimal legibility in any situation. Under the hood, the calibre 7135 with a 66-hour reserve makes this watch as much about mechanics as aesthetics. With up to 100 meters of water resistance, it’s your power companion for summer, whether under a rolled-up Oxford sleeve or on a bare wrist under the scorching heat.
KICK BACK
Daniele Pe and Alfredo Bandini, co-founders of Born Outside, on creating a brand built upon craft over hype – one where sophistication meets low-key cool
WORDS: CAMILLE MACAWILI
“WE BUILT THIS FROM SCRATCH, WITHOUT SHORTCUTS. AND THAT OUTSIDER SPIRIT IS SOMETHING WE TRY TO KEEP ALIVE EVERY DAY, BOTH IN HOW WE OPERATE AND HOW WE DESIGN”
What do the first 30 minutes of your day look like, your morning routines? AB: I’m up early with my twin daughters, so the first 30 minutes are usually a mix of making breakfast, getting them ready for nursery, and sneaking in a moment of quiet before the chaos. After drop-off, it’s straight into training: some form of movement clears my head and resets my focus.
DP: For me, its coffee, no phones, and a long walk with my dog. I need that slow start before switching on. Once I’m at my desk, I’m fully in – usually sketching or reviewing product work before the calls and messages begin.
What was the catalyst to launch your own brand? AB: It started with a frustration –there wasn’t a sneaker that truly matched our standard for design, comfort, and quality. Most brands were either too logoheavy or felt disconnected from what luxury should be. So, we stopped waiting and built it ourselves.
DP: And the idea grew from something personal. We both come from Italy but live in Dubai. We wanted to create something that represents this in-between space – heritage and innovation, tradition and rebellion. Born Outside felt like the only name it could have.
What are the core values that define the DNA of Born Outside? Craft over hype. Character over conformity. We’re not trying to be louder than anyone else – we’re just obsessed with getting the product right. Comfort, materials, and silhouette. Then there’s independence. We built this from scratch, without shortcuts. And that outsider spirit is something we try to keep alive every day, both in how we operate and how we design. What sets Born Outside apart from the rest of the sneaker brands? We’re not riding trends. We’re building something lasting. The sneakers are 100% made in Italy, built with the same attention you’d expect from luxury dress shoes, but designed for everyday movement. There’s no loud branding,
no gimmicks. Just a clean aesthetic, comfort that surprises people, and details that reveal themselves over time. Also, we’re based in the GCC, which brings a different lens to what luxury and streetwear can be. Tell us more about your latest drops: Sneaker 003 and Sneaker 004. Sneaker 003 carries forward the attitude we’re known for – but with elevated detailing. A full leather and suede upper, crafted with premium materials. Vegetable-tanned calf lining for natural comfort and breathability. Subtle gold foil embossing on the tongue as a signature mark. A classic sneaker silhouette with the presence and structure of a formal shoe. Sculptural in shape. Tonal in palette. Built for both denim and tailoring. Sneaker 004 marks a real shift. It’s our most versatile silhouette yet – clean, comfortable, elevated. All-suede upper. Graphic hex nut sole. Elastic laces for ease and fit. It’s a step toward a more mature, wearable direction, without losing the edge. Low-key, but never low impact. Built for movement, built for the city. Whether you’re in jeans, tailored pants or local dress, it holds its own. How do you balance the creative and commercial sides of the business, and do you feel more drawn to one than the other? AB: I focus more on the commercial side –wholesale, positioning, partnerships, investments. Making sure what we do reaches the right people and moves the business forward. But I still see that as creative work – it’s just a different kind of creativity. DP: I lead on product and creative direction – shapes, colours, materials, how the brand comes across visually. I’m obsessive about the details, because that’s where people feel the brand. We see things differently sometimes, but that’s the point. One pushes to
grow, the other to protect the essence. That tension keeps us sharp.
You built everything yourself from the outset. What did this teach you? Everything takes longer than you think. And no one is coming to save you. We’ve packed boxes, driven deliveries, cold-emailed buyers, fixed production mistakes… There’s freedom in that, but also a cost. What we’ve learned is that the only way to survive is to care deeply –but also detach quickly when things don’t work. You need both.
What have you learnt in the brand-building process and what advice would you give to those wanting to carve out their own pioneering career path? AB: Don’t wait for permission. And don’t aim for perfect –aim for progress. Most people fail because they’re afraid to start small.
DP: Know who you are before you launch anything. Once you’re in the game, it’s easy to get distracted. Clarity is everything. Sneakers have become a worldwide investment tool for many. Tell us your thoughts on this. AB: If someone sees long-term value in what we make, great. But we design to be worn, not to sit in a box waiting to be appreciated. That’s where the real value is.
DP: It’s fascinating, but it’s not why we do what we do.
This is The Summer Escape Issue – where will you be heading this summer? AB: I’ll be spending time between Italy and the French Alps – disconnecting in nature with my family but staying within reach of our Milan showroom as we prepare for the upcoming wholesale season.
DP: A mix of the Amalfi Coast, Mykonos, and Ibiza. I need that energy boost – sun, music, and a change of pace to reset creatively before the next push.
“WE DESIGN TO BE WORN, NOT TO SIT IN A BOX WAITING TO BE APPRECIATED. THAT’S WHERE THE REAL VALUE IS”
SUMMER MINIMALISM
WORDS: CAMILLE MACAWILI
Intentional and effortless, QASIMI’s SS25 collection plays with fluid tailoring, sculptural shapes, and airy fabrics for avant-garde dressing this warm-weather season
WORDS: CAMILLE MACAWILI
01. Soleil Neige Eau de Parfum, 50ml Dhs1,105 Tom Ford; 02. Vie Eteree Perfume, 100ml Dhs1,150 Brunello Cucinelli; 03. Blanche Absolu de Parfum, 50ml Dhs914 Byredo; 04. Terre d’Hermès Eau de Parfum Intense, 100ml Dhs625 Hermès; 05. Eucalyptus 20 Eau de Parfum, 50ml Dhs790 Le Labo available at Harrods; 06. 7 Elixir, 100ml Dhs1,035 Loewe; 07. Neroli Nasimba Eau de Parfum, 100ml
Dhs915 Maison Crivelli; 08. Amyris Homme Eau De Toilette, 70ml Dhs845 Maison Francis Kurkdjian; 09. Colonia Il Profumo Eau de Parfum, 100ml
Dhs970 Acqua di Parma
“AS PEOPLE CONTINUE TO BE INCREASINGLY SHORT ON TIME AND FLEXIBILITY, WE NEED TO PROVIDE PRODUCTS THAT MAXIMISE THE BENEFITS OF AN AT-HOME SELF-CARE SESSION”
Innovating Wellness
Andy Mant, Co-Founder & CEO of BON CHARGE on selfcare through detoxing, red light therapy and the future of wellness powered by tech
WORDS: SARAH JOSEPH
What was the catalyst to launching BON CHARGE? Struggling to get a good night’s sleep, I discovered the negative impact of blue light and began experimenting with my own solutions to get a better night’s rest. Nothing that was available on the market really met my needs in terms of both function and style, hence I decided to develop my own. It was a long and sometimes difficult journey – but incredibly rewarding when my wife Katie and I realised we were growing a viable business that provides real, tangible benefits to people’s everyday lives. It wasn’t long before we started looking into the benefits of red light – and built out our ranges as you see them today across sleep, beauty, recovery and wellness. Can you explain how red and near-infrared light therapy works at a cellular level, especially in terms of skin health? Red light (wavelengths between 620–700 nm) and near infrared (wavelengths between 700–1100 nm) penetrate the skin, bone and muscle to stimulate cellular processes through what is called photobiomodulation. These wavelengths are absorbed by the mitochondria – the energy centres of cells, or our ‘batteries’ if you will – leading to increased production of the substance adenosine triphosphate (ATP), the main source of our cells’ energy. Near infrared penetrates deeper than red light, reaching tissues beyond the skin, so being exposed to both types can be beneficial for not just the skin but also
our muscles and joints. It’s also why we have integrated both into most of our product designs – to maximise these benefits and make them available for everyday use.
Skincare tech can feel intimidating. How do you approach educating customers on proper use and benefits? Simply making the information available in a way that people can easily understand – and giving examples or analogies where possible that might be relevant for our audiences. We are lucky to have technical writers and content specialists in the team, who take complex scientific detail and concepts, turning them into clear and digestible content – but at its core, we always aim to give straightforward guidance. This includes things like the basic premise of red light and how it benefits our bodies, to how to use specific products, including duration, frequency, and any important safety precautions. How has LED light therapy changed the at home skincare game? We believe that we’ve helped to democratise skincare. By making what used to be professional treatments accessible at home, devices like our Red Light Face Mask and Red Light Face Wand allow people to target specific skin issues without the need for frequent salon visits. Of course at-home treatments can be done at any time, fitting into busy schedules – but there’s a cost benefit as well in addition to the convenience. All of this is part of the bigger reason why there is increasing interest and demand for high-quality wellness and beauty tech products. Which product consistently drives sales? Our red light face mask. It was launched about two years ago and very quickly became our best-selling product globally.
Where do you see the future of at-home light therapy heading in the next 5 years? We love the way wellness is converging and integrating into everyday life. BON CHARGE™ is doing our part as well, such as integrating both red and near infrared light into our other products, such as our infrared PEMF Sauna dome, which is the culmination of three different types of cutting edge technology; PEMF, Sauna and Red Light Therapy. As people continue to be increasingly short on time and flexibility, we need to provide products that maximise the benefits of an at-home self-care session. There will be plenty more to come in the next five years from us, too – but I don’t want to be too specific and give anything away just yet.
How did you identify blue light as the first problem to tackle in the wellness space? It was a personal experience that started it all! Both Katie and I were experiencing sleep problems, and in looking into some possible solutions, we decided to try minimising the blue light in our evenings by using blue light blocking glasses and human centric lighting. Small changes had an immediate and noticeable impact, and from that day we wanted to make sure there were products available to people who were like us, and wanted a functional, but stylish solution that they could wear to improve their sleep quality as well. Our first range of products were blue
light blocking glasses, and it’s grown exponentially since then into many other areas of wellness.
What does your own wellness routine look like, and how do BON CHARGE products fit into it? I am an early riser. I love to get up just before the sun rises and take myself outside. This helps align my circadian rhythm for the day which fills me full of energy and also helps me sleep better later in the evening. I also ensure I walk barefoot on the grass whilst watching the sunrise to help my ground to the earth to boost my energy for the day. I have to work a lot in front of screens so I ensure I get regular sun breaks outside to keep my hormones happy and healthy. I balance the blue light
on my screen with red light, which is beneficial for the wellbeing of my eyes and energy levels. I then watch the sunset, practice breathwork and then perform 20 minutes of Red Light Therapy before putting on my Blue Light Blocking Glasses and relaxing into my evening. I also practice the 3.2.1 rule before bed to ensure optional sleep. That’s stop eating three hours before bed, stop drinking two hours before and no screen one hour before sleep.
Since launching in 2017, how has the wellness tech landscape changed –and how has BON CHARGE adapted? As with everything, the landscape has become more advanced and in line with this, customer expectations have also evolved to become more sophisticated. In 2017, at-home wellness devices were a luxury and to a degree, a bit of a novelty. Now however, products like our face mask or neck and chest mask are commonly seen as a key step in daily skincare routines, for example. The impact that blue light emitted by our screen use has on our bodies is also much more widely understood and recognised, so again blue light blocking devices are no longer unusual or uncommon like they used to be. In response to this evolution, we ourselves continue to innovate. This is why we’re looking at converging features to maximise benefits for modern daily life, and bringing other unique product offerings to market. It’s through innovation – and the really exciting products we have in the pipeline – that we’ll remain leaders in the global wellness technology space.
This is The Emirates Man Summer Escape Issue – how would you best describe your style? My style is understated quiet luxury. Visible brand names are out but so is fast fashion. I like a small amount of timeless pieces that shout elegance without being too in your face and brash. Give me Loro Piana over Louis Vuitton any day of the week.
“I BELIEVE LIGHT PLAYS AN INCREDIBLY IMPORTANT ROLE IN HUMAN HEALTH”
“THAT ONE ACT – CUTTING OUT GLUTEN, SEED OILS, SUGAR, AND ARTIFICIAL INGREDIENTS – WILL UNLOCK CLARITY, ENERGY, AND A STABLE MOOD”
Heal for Real
We discuss nutrition, scaling a business and not cutting corners with founder of Nourishing, Jeffery Zorn
WORDS: AMINATH IFASA
What’s pillars is Nourishing built on? Nourishing was built on the belief that food is medicine. Our core pillars are nutrient density, ingredient integrity, and deep personalisation. We focus on ancestral nutrition – prioritising meats, organ cuts, wild seafood, and seasonal produce – while being 100% free from gluten, dairy, and industrial seed oils. We don’t follow trends. We follow truth. The depth of knowledge you have in nutrition is vast. How has your business adapted as your knowledge has grown since Nourishing was founded in 2014? In 2014, we were considered radical for removing gluten and dairy – back then, few even knew what seed oils were. Now, it’s almost mainstream. What’s evolved is how targeted we’ve become – refining our protocols to support autoimmune conditions, metabolic health, and fertility. As the science deepens, so does our menu. We’ve gone from simply removing inflammatory foods to actively using ingredients that help the body repair, regenerate, and thrive. Are all meals gluten & dairy and industrial seed oil free nutritional powerhouses? Yes –without exception. Every meal is built from scratch with anti-inflammatory fats, grassfed meats, and produce chosen for function as well as flavour. There are no synthetic fillers, preservatives, or shortcuts. We serve meals that foster clarity, energy, and recovery. They’re delicious, but more importantly, they support long-term wellbeing. What challenges have you faced to date? Educating the market. For years, people associated “healthy” with low-calorie or plant-based. We had to reframe that narrative – showing that healing requires nourishment, not deprivation. Operationally, scaling without compromising quality has been our biggest hurdle. But we’d rather grow slowly with integrity than quickly with compromise.
“WE BUILT THE BUSINESS BACKWARDS: FIRST, DEFINE WHAT OPTIMAL LOOKS LIKE – THEN SCALE WITH THAT AS THE NON-NEGOTIABLE”
People sometimes look for quick fixes – what would be your suggestion to those wanting to change habits when their hit their goal, so they do not slip back? Build systems, not motivation. Once the goal is hit, the excitement fades – but habits remain. Anchor your routine to your identity, not your weight. Say: “I’m someone who prioritises health” rather than “I’m on a diet.” That mental shift makes consistency automatic. How important is diversity to clients when it comes to meal plans, and do you see this differ across genders? It’s very important. Our female clients often crave variety and
flavour – while men tend to focus on performance and portion size. We design for both: rotating menus, textures, and options like Meat & Nuts breakfasts or hormonefriendly meals for women. Variety prevents boredom and supports the goals – be it muscle gain, reducing excess fat, promoting fertility, or autoimmune support. Can you give us an example of some hero dishes that are popular on Nourishing and how do you cater to those with a sweet tooth? Our gluten & dairy free paleo lasagna is a client favourite – flavourful, satisfying, and low-inflammatory. For the sweet
tooth, we focus on gradual lifestyle changes that retrain the palate – reducing sugar cravings and helping clients rediscover the natural sweetness in real food. We offer a line of meatless breakfasts that includes lemon zest crêpes, pumpkin spiced waffles and a variety of smoothie bowls. They feel indulgent but are blood-sugar friendly and loaded with real ingredients.
What is your advice on nutrition when travelling? I’ve found you never need to compromise on exciting food while travelling – and that’s one of the reasons I love it. Prioritise protein and good fats, and don’t fall into the trap of “vacation eating” if it doesn’t serve you. I always scout restaurants with simple, real food and get recommendations from locals. On my last trip to London, the cheesemonger at Borough Market shared some phenomenal, underthe-radar restaurant tips.
How do you see Nourishing expanding? We’re building a tech-enabled ecosystem that brings healing food to more people across the GCC. Beyond the UAE, we’re preparing to enter Saudi Arabia. The vision is to make optimal nourishment the norm, not the exception – whether at home, work, or travelling.
If you could give one piece of advice to those wanting to overhaul their nutrition and diet, what would it be? Remove processed foods. That one act – cutting out gluten, seed oils, sugar, and artificial ingredients – will unlock clarity, energy, and a stable mood. From there, add in high quality meats, bone broth, and seasonal produce. Simplicity works. Your body knows how to heal when you stop interrupting it.
Your ingredients and meats come from optimal sources. How challenging is it to balance building a scalable business while delivering the best quality and do you find this is a very different practice to other subscription models? We built the business backwards: first, define what optimal looks like – then scale with that as the non-negotiable. Most companies do the reverse: scale fast, then figure out quality later. That’s why we source from the same farms year after year, make everything in-house, and only serve what we’d feed our own families. It’s slower – but far more sustainable.
This is The Summer Escape issue – where will you be escaping to this summer? We’re heading to Spain – starting in Madrid, then Valencia, Ibiza, and ending in Barcelona. It’s a mix of buzzing cities and peaceful coastal escapes. We’re excited to explore traditional markets, try local dishes, and revisit some incredible gluten-friendly spots. Travelling with family, we keep it relaxed: good food, sun, nature, and presence. That’s the real recharge.
Peak Mindset
WORDS: AMINATH IFASA
Entrepreneur Matt Haycox shares the journey of his Mount Everest climb, the lessons learned, and how it transformed his perspective on life
What does your morning routine look like? How does it shape your day? My mornings are sacred – they set the tone for everything that follows. I’m usually up around 6:30 or 7:00 AM and dive straight into an hour of focused work before the rest of the team wakes up. Then I spend some quality time with my daughter, which is a grounding part of my day. After that, it’s off to the gym – a non-negotiable. A solid workout, followed by a sauna, ice bath, and shower gets my body and mind fully switched on. By 11 AM, I’m ready to hit the ground running. For me, exercise isn’t just about fitness –it’s about mental clarity and showing up as my best self, in business and in life. You’ve faced extreme challenges in business. What does climbing Mount Everest symbolise for you personally? Everest is the ultimate symbol of challenge – there’s a certain psy-
chological and emotional pull just from the name alone. Even though we tackled Base Camp rather than the summit, the experience still carried that weight. For me, it’s not just about the physical test; it’s about the memories you create, the stories you come back with, and the people you share it with. Doing it alongside Ant Middleton, a former UK Special Forces soldier, who was also my partner on the hike, made it even more powerful – two very different worlds coming together for one incredible experience. How have your past experiences shaped your mindset for this climb? Honestly, I think it’s more of a mental battle than a physical one. I didn’t approach it as a race – it was never about speed or ego. It was about committing to the journey, step by step, and refusing to stop until we got there. Whether it took 10 hours or 110, the goal was simple:
don’t quit. That’s always been my mindset –once I commit to something, I’m all in. I’m not interested in letting myself – or anyone else – say I couldn’t finish what I started. That’s what’s driven me in business, and it’s exactly what drove me up that mountain. How did you prepare yourself physically for the climb? I keep myself in pretty good shape year-round – I’m active with cardio, weights, and sports on a daily basis. I didn’t follow any intense or specialised training plan for Everest, just added a few extra hikes and longer walks into the mix. I knew my physical condition was solid enough to handle it. For me, it was always going to be more of a mental challenge than a physical one. What did you do to make sure your physical and mental health was in check during the climb? Physically, I kept it simple – if I felt okay, I kept going. I had a couple of days where my legs were tight or my back was sore, so I focused on stretching and listening to my body. Luckily, we had a doctor as part of the climbing team, and I took advantage of a few acupuncture sessions, which made a big difference. Mentally, it was all about the team dynamic. We weren’t in competition with each other – we were there to support one another. If someone was having a rough day, the rest of us would lift them up. The goal was to get everyone to the end, together, and to make sure it was the successful journey we all set out for. How does leadership change at 8,000 metres and what challenges did you face? For me, leadership under pressure – whether in business or on a mountain – is about cutting through the chaos. You have a vision, a plan, a strategy, and tactics to get there. The key is not to let the extreme circumstances throw you off. It’s like being an athlete: if you focus too much on the score or every little mistake, the pressure will paralyse you. You lose your edge.
My job as a leader is to make people feel secure in the fact that I know where we’re going, and I’ve got the tools to get us there. I don’t want them stressing about the big picture – I want them to trust me, follow the process, and focus on the next step. That’s exactly how it played out on Everest. Ant had the vision, and it was our job to trust in his experience and plan. One foot in front of the other – that’s how you lead on the mountain.
You’ve spoken about how hardship sharpens discipline. Can you share a moment during the climb where enduring physical suffering translated into a mental or business insight? Building a successful business
means pushing through day after day, failure after failure, with no guarantee of when – or if – the success will show up. There are stretches where it feels like it never will. But if you give up too soon, you never get to see what’s on the other side. That was Everest, too. There were moments when I was cold, exhausted, hungry, and just over it. It would’ve been easy to stop, to turn around, to say “this is enough.” But the truth is, anything worth having is on the far side of discomfort. Just like in business, you need the mental resilience to push through the pain, the doubt, and the setbacks. That’s when the real beauty reveals itself – whether it’s a summit or a successful venture. What’s one irreversible change in your mindset or approach to challenges after climbing the Everest? Climbing Everest changed how I look at the size of challenges. If you’re going to chase something – whether it’s in life or business – why not make it big? Everest is the biggest mountain you can climb, and it made me realise that setting bold goals stretches you further. Aiming to grow your business 20% takes effort – but aiming for 200% pushes you to think and act on a whole different level. Even if you fall short,
you’ll get much further than if you’d played it safe. That mindset shift is permanent. Dream bigger, and you’ll grow bigger. What advice would you give to someone wanting to climb their own mountain, whether in business, fitness, or personal growth? Get the right training, find the right mentors, and learn the strategies that will help you succeed – because without those, the journey will be a lot tougher. But more importantly, remember this: no one can climb the mountain for you. You’ve got to be the one who puts in the effort, step after step. Support helps, but the work is yours alone. If given a chance, would you take up the challenge again? What would you do differently if you did? I wouldn’t do Everest again – I’ve ticked that box. But absolutely, I’m up for new challenges. The next one is Mount Vinson in Antarctica this November with Ant. It’s a completely different environment, with ice, extreme cold, and new obstacles to overcome. For me, it’s about exploring new parts of the world, pushing my limits, and collecting stories that last a lifetime. What is the best piece of advice that a mentor has given you? “No one’s coming to save you – so get up and do it yourself.” That advice
“EVEREST IS THE ULTIMATE SYMBOL OF CHALLENGE –THERE’S A CERTAIN PSYCHOLOGICAL AND EMOTIONAL PULL JUST FROM THE NAME ALONE”
stuck with me early on. It’s a reminder that success is never handed to you. Whether it’s building a business, rebuilding after failure, or climbing a mountain, you’ve got to take full ownership. People can guide you, but in the end, it’s on you to make it happen. That mindset has shaped everything I’ve done. This is The Summer Escape issue – where will you be escaping to this summer? I’ll be escaping to Bali. It’s a world away from the cold and altitude of Everest, but it’s a place I love. A slower pace, beautiful energy, and the perfect spot to recharge before the next challenge.
Beyond the Lens
Founder & Creative Director Muhammad
Zohaib Parvez shares how Stellar Studios has become Dubai’s Visual Powerhouse
WORDS: SARAH JOSEPH
What inspired you to launch Stellar Studios? Stellar Studios was born out of necessity. As a creative photographer, I initially designed the space to serve my own clients – a place that aligned with the standards and aesthetic I envisioned. What began as a personal workspace naturally evolved into a rental platform when I realised the gap in the GCC market: studios were seen as blank canvases, not creative environments. I wanted to shift that mindset – to build a space where minimal architecture, intentional design, and creative energy coexist. That vision became the foundation of Stellar Studios.
How would you describe your studio’s visual language or signature style? The visual language of Stellar Studios is rooted in clarity and intention. It’s a space de-
signed to inspire – not just to shoot in, but to think, create, and evolve. Every texture, tone, and layout choice is made to evoke a sense of calm and curiosity. It’s more than a studio – it’s a mindset. You walk in to create, and ideally, you walk out with something more: perspective, insight, and inspiration.
Talk us through the design layout of the studio and why was it important to create it this way? You enter Stellar Studios through REACH – our in-house café and concierge – which sets the tone for everything that follows throughout: warm, and curated. From there, five unique studio spaces unfold, each designed with a specific purpose and mood in mind. Their structure isn’t random – every angle was planned around the natural movement of sunlight. The layout flows with intention, allowing clients, crews, and equipment to move freely without disruption. It’s not just built for shoots – it’s built for creative rhythm.
What’s your approach to working with luxury brands – what do they seek, and how do you deliver beyond expectations? Our approach begins with structure. We’ve built departments that cover every aspect –from studio, equipment, and prop rentals to full-scale creative production and crew hire. Luxury brands come to us for visuals that feel elevated, intentional, and international in standard – and we meet them there with precision and restraint. But what sets us apart is how we work: not for them, not above them – but with them. Like an extension of their team, we bring care, clarity, and a shared vision to every project. Stellar Studios offers a comprehensive range of services, including studio rentals, equipment, prop rentals, and talent booking. How do you ensure a seamless experience for clients utilising these diverse services? It’s all about structure. We built internal systems that feel like Apple – minimal, intuitive, and reliable. Every client touchpoint is considered, from booking to shoot day. Our team is trained not just to execute, but to anticipate.
As a founder, what personal philosophies have shaped your approach to running a creative studio in Dubai? Stay grounded. Lead with clarity and build systems that outlive you. I believe in doing less but doing it exceptionally, whether it’s the layout of a studio or the mood of a photoshoot.
What advice would you offer to aspiring photographers and creatives looking to establish themselves in Dubai’s vibrant creative industry? Build like you’re serving a community – not just chasing bookings. Don’t copy or try to grab it all. Instead, create an ecosystem rooted in quality, standards and originality. Dubai moves fast – if you slow down, you’re already behind. Focus on consistency, communication and long-term value. That’s what lasts.
This is The Summer Escape Issue – how would you best describe your style? Contemporary with a grounded edge. I lean towards timeless cuts, functional design and subtle detail – much like the spaces I build.
“I BELIEVE IN DOING LESS BUT DOING IT EXCEPTIONALLY, WHETHER IT’S THE LAYOUT OF A STUDIO OR THE MOOD OF A PHOTOSHOOT”
Driven
Karim-Christian
Haririan, Managing Director at BMW Group Middle East, on leading with authenticity, individuality, and integrity to drive transformative change
WORDS: CAMILLE MACAWILI
What do the first 30 minutes of your day look like, your morning routine? My mornings begin early and deliberately. There’s something incredibly grounding about the rhythm of life here in Dubai, and I find that it aligns beautifully with my routine. The first 30 minutes are sacred: they set the tone for how I lead, decide, and communicate. I begin with a few moments of quiet reflection – no screens, no emails – just mindfulness and a space to gather my thoughts and focus on what truly matters. Living in the Middle East has only deepened my appreciation for starting the day with purpose and gratitude. It’s a ritual that has become the foundation of how I approach leadership, which starts with presence. You have over three decades with BMW across continents – from Frankfurt to Singapore, Athens to Dubai. How has this global perspective shaped your leadership approach? Spending more than 30 years with BMW across vastly different regions has been both a privilege and a masterclass in global leadership. Each market has challenged me to listen better, lead smarter, and respect the unique cultural fabric of its people. It taught me unique lessons and deepened my understanding of the connections between cultures, people, and strategies. Working in Frankfurt instilled the importance of structure and precision, fundamental to BMW’s DNA. In Asia, I learned agility and diplomacy. Eastern Europe offered lessons in human connection, quick actions and storytelling. And here in the Middle East, I’ve witnessed an extraordinary blend of tradition, ambition, and generosity, a mix of technological ambition and cultural richness. All these experiences have helped me develop what I would call “adaptive leadership” – an approach that respects global consistency but thrives on local nuance. You can’t apply a single playbook across every market. True leadership requires the humility to understand the cultural codes of a region, and the courage to translate brand values in a way that feels authentic to the people you serve. Under your leadership, what has been your biggest takeaway when it comes to the region’s customer mindset? Customers in the Middle East are incredibly sophisticated. They are global in their outlook yet deeply rooted in cultural values. That balance – between modernity and tradition – is what makes this region so fascinating from a leadership perspec-
tive. They expect excellence, but they also expect authenticity. It’s not just about offering a premium product – it’s about offering a relationship built on trust, consistency, and shared values. One of the most important insights I’ve gained is how important the experience around the car is. It’s not just the engineering, the ceremony of ownership plays an equally vital role – the handover experience, the ability to personalise, the pride of exclusivity. They expect an experience that is personalised and meaningful. Our customers value legacy, but they also crave innovation. That duality informs every decision we make, from model planning to how we train our front-line teams. BMW Individual plays a crucial role in fulfilling this desire allowing customers to express their character through individual design, curated materials, and exclusive craftsmanship. It’s the ultimate form of self-expression, turning a car into a personal statement. At the same time, BMW M Performance caters to a passion for driving that goes beyond numbers. It’s not just about power, it’s about precision, emotion, and control
– delivering an exceptional experience that resonates with those who value dynamic performance without compromise. The BMW 7 Series continues to redefine luxury. What, in your opinion, makes it more than just a flagship vehicle - and how does it reflect BMW’s broader philosophy of blending innovation with emotional resonance? The BMW 7 Series isn’t just a car – it’s a statement. A space where innovation meets emotion, and where every surface, stitch, and shimmer of light tells a story about modern luxury. Step inside, and you’re no longer in a traditional cabin – you’re in a curated environment, inspired by the textures and moods of high-end interiors, private lounges, even boutique hotels. The cabin is an immersive environment, more akin to a handcrafted boutique interior than a traditional car. Innovations like the BMW Curved Display and the 8K Theatre Screen transform the rear into a firstclass private lounge. The bi-colour finishes, carefully selected exclusive materials, and illuminated details showcase how form and function coalesce effortlessly. It’s this blend of technology and tactility, of bold presence
“LIVING IN THE MIDDLE EAST HAS ONLY DEEPENED MY APPRECIATION FOR STARTING THE DAY WITH PURPOSE AND GRATITUDE. IT’S A RITUAL THAT HAS BECOME THE FOUNDATION OF HOW I APPROACH LEADERSHIP, WHICH STARTS WITH PRESENCE”
and quiet elegance, that defines BMW’s vision today. The 7 Series doesn’t just move you – it connects with you. At its core, it captures BMW’s philosophy of driving pleasure infused with a human-first experience. Through materials that speak of responsibility, lighting that shifts with your mood, ambient fragrances and an atmosphere designed to engage all your senses to it’s luxury not as status only, but as experience. The Middle East has a unique affinity for bespoke craftsmanship. How integral is the BMW Individual program to customer satisfaction in this region and are we seeing a shift toward even more personalised luxury experiences? The BMW Individual program is, without question, a cornerstone of our success in the Middle East. The appetite for craftsmanship here is extraordinary. People here value stories – where something comes from, how it was made, what it says about them. They embrace the artistry behind every detail. The Individual program allows us to co-create those stories with our customers. We are seeing a clear shift towards a more expressive form of luxury. Today’s customer wants more than “premium.” They want to feel involved, to put their personal stamp on their vehicle. That’s exactly what BMW Individual Manufaktur offers – tailor-made solutions developed with creativity, precision, and an uncompromising focus on quality. Whether it’s bi-colour upholstery, custom embroidery, unique trim elements, or personalised door sills, every detail is crafted to reflect the owner’s style. And just as importantly, every component undergoes the same rigorous testing as our standard production parts, ensuring the highest levels of safety and reliability. This is not just customisation – it’s cultural alignment. In many ways, it reflects the same pride and attention to detail that you find in traditional Arabic architecture or calligraphy. It’s a different language, but the message is the same: individuality matters.
“YOU CAN’T APPLY A SINGLE PLAYBOOK ACROSS EVERY MARKET. TRUE LEADERSHIP REQUIRES THE HUMILITY TO UNDERSTAND THE CULTURAL CODES OF A REGION, AND THE COURAGE TO TRANSLATE BRAND VALUES IN A WAY THAT FEELS AUTHENTIC TO THE PEOPLE YOU SERVE”
it’s about building cultures, enabling people, and leaving something stronger than you found it. That’s my focus now: shaping an organisation that is future-ready, values-driven, and grounded in respect for its people and partners. On a personal level, I remain a lifelong learner. Each new market, each new challenge, teaches me something new. I’m still curious. I still ask questions. That’s what drives me. The world is changing rapidly, and the leaders who succeed will be the ones who adapt while remaining anchored in integrity. That’s the legacy I hope to build.
Technology is at the core of BMW’s DNA, but so is driving pleasure. How do you balance connectivity and innovation with the emotional thrill of driving – especially as the future moves closer to autonomous mobility? This is one of the most exciting challenges we face as an industry – and one we at BMW are proud to lead. Our approach is built on choice and balance. We are developing vehicles that offer state-of-the-art technology, from augmented reality displays to autonomous capabilities. Balancing connectivity and the sheer joy of driving is at the heart of our vision. But we are also fiercely committed to the emotional core of driving. The feel of the steering wheel, the responsiveness of the engine, the symphony of feedback between driver and machine – that is something no algorithm can replace. What we aim to do is offer both. For example, in traffic or long journeys, you can let the car take over. Autonomous features like iDrive or adaptive cruise control minimise effort. But on an open road – whether it’s the curves of Jebel Hafeet or the coastal roads of Fujairah – you can reclaim the wheel and reconnect with the joy of driving. That’s the essence of Sheer Driving Pleasure. It’s not about removing the human – it’s about enhancing the human experience. At BMW, we believe true driving pleasure comes from a seamless blend of performance, innovation, and emotional connection. BMW ConnectedDrive is a great example of how we integrate advanced technology without compromising the joy of driving. It enhances convenience, safety, and connectivity while keeping the driver at the center of the experience ensuring that technology serves the drive, not the other way around. What can car enthusiasts in this region look forward to from BMW in the near future that aligns with the needs of the Middle Eastern customer? There’s a powerful sense of momentum at BMW – and the Middle East is at the heart of it. Enthusiasts in the region can look forward to bold innovations like the BMW i7, BMW XM, and our all-new Neue Klasse –which will be launched later this year – each designed with the local climate, lifestyle, and expectations in mind. But it’s not just about the cars – it’s about the full experience. We’re expanding personalised offerings like BMW Individual, launching the Retail.NEXT showrooms and bringing BMW M Driving Experiences tailored to the region’s passion for performance. We believe the future of mobility here will be defined by emotional connection, technological excellence, and true customer focus with a touch of exclusivity. And with BMW, that future is already taking shape. You’ve led BMW operations in a diverse range of regions, but what personal milestone or ambition continues to drive you today, professionally or otherwise? At this stage of my career, my focus is on mentoring and elevating the next generation of leaders. Leadership is not just about delivering results –
As someone leading the charge for one of the world’s most forward-thinking automotive brands, how do you personally unwind, recalibrate, and stay inspired during the summer months? Summer is my time for reflection and recalibration. I usually take a step back to reconnect with my family and explore new places – whether it’s through travel, reading, or simply walking in nature. In leadership, you spend much of the year making decisions, guiding others, staying alert. The summer gives me a chance to listen more – to people, to silence, to my own thoughts. In the Middle East, there’s also a certain poetry to summer. Despite the heat, there’s stillness, beauty, and resilience in the landscape. It reminds me to slow down, breathe, and return to work with renewed purpose. Inspiration doesn’t always come from noise – it often comes from quiet.
With summer approaching, what destinations or desert drives inspire you the most when you’re behind the wheel –and what BMW would you choose for the journey? There’s nothing quite like driving through the desert at dawn. The shifting light, the silence, the sense of vastness – it’s deeply humbling and energising at the same time. I’m particularly fond of the Liwa Desert and the mountain passes around Hatta. These drives offer a reminder of the natural power and peace that define this region, offering tranquility with the raw beauty of nature. For such journeys, I would choose the BMW X7 or the BMW XM. Both combine power with serenity, capability and elegance. You feel in control, yet completely at ease. In many ways, these models reflect how I like to lead: strong but composed, confident but considerate. It’s a reminder of how driving is an adventure when paired with the right car.
This is The Summer Escape Issue – where are you heading to this summer? This summer, I’ll be spending time with family in Seychelles and the Black Forest region of Germany, its serene landscapes and deep heritage make it a favourite escape of mine. But I also plan to return to some of my favourite places in the Middle East. There’s something incredibly restorative about staying close to the region, even during the hotter months. Whether it’s a quiet escape in the mountains or a cultural visit to a heritage site, I find that these places remind me of why I chose to serve here. The Middle East has a unique ability to inspire you – not just with its ambition, but with its soul. And even when I leave for a short while, I’m always eager to return.
“WE BELIEVE THE FUTURE OF MOBILITY HERE WILL BE DEFINED BY EMOTIONAL CONNECTION, TECHNOLOGICAL EXCELLENCE, AND TRUE CUSTOMER FOCUS WITH A TOUCH OF EXCLUSIVITY”
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WELLNESS EXCELLENCE
Dr. Jan Stritzke, Medical Director at Lanserhof Sylt, and Eva-Maria Hasenauer, Chief Commercial Officer at Lanserhof Group, on how the property stays at the forefront of wellness
WORDS:CAMILLE MACAWILI
How is the concept of self-care evolving for men – and in what ways does Lanserhof help break the traditional stigma around men prioritising their wellbeing? JS: The concept of self-care for men has undergone a significant transformation in recent years. Traditionally, male wellbeing was narrowly associated with physical strength and endurance, often neglecting emotional, mental, and holistic health. Today, there is growing recognition that true wellness encompasses more than just fitness – it includes mental clarity, emotional balance, and preventive health practices.
Lanserhof is at the forefront of this shift. By offering integrative medical care, cutting-edge diagnostics, and personalised health programs in a serene and luxurious environment, Lanserhof helps redefine self-care as a sophisticated, proactive choice rather than a reactive or indulgent one. What are the most popular treatments among your male clientele, and what do they say about the way men are now engaging with health? JS: Among our male clientele, some of the most sought-after treatments include diagnostic assessments, intravenous nutrient therapy, stress management programs, physiotherapy, and performance-focused medical consultations. These choices reflect a clear trend: men are moving beyond reactive care and embracing preventive, data-driven wellness strategies. Rather than waiting for health issues to arise, many men now proactively seek deeper insights into their bodies, looking to optimise everything from energy levels and cognitive function to gut health and hormonal balance. Treatments that enhance vitality, resilience, and mental clarity are especially popular, signaling a broader cultural shift where wellbeing is linked to peak performance and longevity. This evolution speaks volumes about how men perceive self-care today: it’s no longer taboo, but a sign of self-respect, discipline, and personal responsibility. How does Lanserhof tailor programmes for men balancing high-stress careers, travel, and limited
downtime? JS: Lanserhof recognises the unique pressures faced by high-performing men, from demanding careers and constant travel to the challenge of carving out personal time. Our programmes are designed with this lifestyle in mind: time-efficient, resultsdriven, and deeply personalised. Each guest begins with an in-depth medical consultation and diagnostic screening to uncover individual health needs, stress markers, and performance bottlenecks. From there, we curate a programme that integrates targeted therapies, such as regenerative treatments, stress recovery modules, bespoke nutrition plans, and sleep optimisation – all aimed at rapid restoration and sustainable vitality. For time-poor individuals, the focus is on maximum impact in minimal time. That means streamlined schedules, conciergelevel flexibility, and access to cutting-edge therapies that deliver real outcomes –whether the goal is to improve focus, reset the nervous system, enhance immunity, or recover from burnout. Ultimately, Lanserhof creates a sanctuary where peak performers can recalibrate – not by stepping away from their ambitions, but by investing in the resilience needed to sustain them. What role do movement and physical training play in Lanserhof’s overall wellness strategy for men? JS: Exercise and physical training play a central role in our overall concept and also specifically in terms of men’s health.
They are not considered in isolation, but are specifically integrated into our holistic Lanserhof Concept. As part of the men’s health program, individually tailored training plans are developed - supplemented by modern methods for mitochondrial regeneration. These physical activities not only serve to build muscle or improve performance, but are also an integral part of prevention, stress management and long-term health promotion. Especially for male guests, who are often heavily involved in work, exercise creates an important balance and supports the sustainable regeneration of body and mind. How do Lanserhof’s nutrition protocols support men’s energy, cognitive function and physical performance – are they personalised across different goals or life stages? JS: Our nutritional concept for our male guests is specifically designed to boost men’s energy, cognitive performance and physical vitality. Our holistic fasting program is based on sustainable relief, cleansing and regeneration of the digestive system – a key factor for general wellbeing and mental clar-
ity. Through individually tailored nutritional recommendations – based on laboratory values, metabolic analyses or intolerances, for example – we take into consideration the individual and personal needs and life phases of each guest: be it stress reduction, performance enhancement, weight regulation or hormonal balance. In this way, nutrition is used to provide targeted support for occupational stress, sporting activity, or age-related changes. The focus is not only on the “what” but also on the “how”: more conscious eating, no snacking, longer breaks between meals, and a mindful approach to food are also part of the approach. Lanserhof Sylt offers a chance to fully disconnect. What kind of transformation do you see in men who embrace this slower pace and solitude? JS: At Lanserhof Sylt, the power of stillness and the Lanserhof Method becomes a catalyst for profound transformation, especially for men accustomed to highspeed, high-pressure environments. When they step away from the constant noise of responsibility and performance, something
“TODAY, THERE IS GROWING RECOGNITION THAT TRUE WELLNESS ENCOMPASSES MORE THAN JUST FITNESS –IT INCLUDES MENTAL CLARITY, EMOTIONAL BALANCE, AND PREVENTIVE HEALTH PRACTICES”
“LANSERHOF RECOGNISES THE UNIQUE PRESSURES FACED BY HIGH-PERFORMING MEN, FROM DEMANDING CAREERS AND CONSTANT TRAVEL TO THE CHALLENGE OF CARVING OUT PERSONAL TIME. OUR PROGRAMMES ARE DESIGNED WITH THIS LIFESTYLE IN MIND: TIMEEFFICIENT, RESULTSDRIVEN, AND DEEPLY PERSONALISED”
shifts: their nervous systems begin to reset, sleep deepens, and mental clarity returns. We often see men arrive tense, overstimulated, and running on autopilot. After a few days of structured therapy – physical detox, nature immersion, and mindful therapies – many reconnect with a version of themselves that had been buried under stress. They begin to reflect more openly, breathe more deeply, and become present in a way they haven’t in years. This slower pace and cleanse isn’t just restorative – it’s revealing. It allows them to re-evaluate priorities, recognise burnout patterns, and leave not just feeling rested and restored, but with renewed purpose and insight. By contrast, Lanserhof London is grounded in accessibility. How does it serve as a highperformance wellness hub for busy, urban men? EMH: Lanserhof London is purpose-
fully designed to integrate cutting-edge health optimisation into the rhythm of urban life. For men navigating demanding careers, intense schedules, and limited flexibility, it acts as a precision-focused wellness hub, delivering world-class care without the need to disconnect completely. Whether it’s a quick diagnostic scan between meetings, a personalised IV infusion after a long-haul flight, or a focused physiotherapy session to counteract desk fatigue, every service is tailored for efficiency, discretion, and measurable results. The club’s advanced medical capabilities are complemented by performance-enhancing therapies – from oxygen training to stress resilience coaching – all under one roof. What makes Lanserhof London truly unique is its fusion of clinical excellence with a private members’ club feel. It’s not just a place to “get well,” but to stay well – consistently, proactively, and seamlessly – in a way that fits the pace of modern urban living. For high-achieving men, it’s a strategic investment in stamina, clarity, and long-term performance. For men who might be new to wellness or hesitant to step into this space – how do each of your locations ease them into the experience? EMH: At Lanserhof, we understand that stepping into the wellness world – especially for the first time – can feel unfamiliar or even intimidating for some men. That’s why each of our locations is designed to meet guests exactly where they are, offering a seamless and approachable entry into a more intentional way of living.
At Lanserhof London, the experience is highly accessible and discreet. It’s a familiar urban setting where men can explore health optimisation in a results-oriented, no-frills manner. There’s no pressure to commit to a full retreat – just the opportunity to start
small with evidence-based diagnostics or expert consultations that speak their language of performance and productivity. At the Lanserhof resorts, the slower pace and immersive natural environment create space for deeper transformation, but always at the guest’s own rhythm. Newcomers are guided by experienced practitioners who personalise every step, helping demystify treatments and build trust through education and measurable progress. Across all locations, our focus is on clarity, comfort, and credibility – replacing wellness jargon with science-backed support, and encouraging men to see wellbeing not as indulgence, but as strength. Are there specific treatments or therapies that differ between Sylt and London, and how can men best choose which destination aligns with their needs? EMH: Our prospective male guests should make their choice according to whether they prefer a deep transformational experience, in which case the choice should fall on a resort like Lanserhof Sylt as a unique sanctuary in the heart of beautiful nature, or a quick, accessible health optimisation in the urban environment of Lanserhof at The Arts Club. Both locations are based on the same medical-scientific foundation and our unique Lanserhof Concept but differ in atmosphere and focus.
How do you see the male wellness space evolving in the next five years – and how is Lanserhof positioning itself at the forefront of that movement? JS: In the next five years, male wellness will become far more integrated, preventative, and performance-driven. Men will increasingly seek out data-led insights into their health, from genomics and hormone profiling to stress biomarkers and biological age tracking – not just to live longer, but to live better. The narrative will shift from treating illness to optimising health, energy, and mental clarity. We’re also seeing a cultural move away from the idea that wellness is purely physical. Emotional resilience, cognitive fitness, and nervous system regulation will become key pillars of male wellbeing. This evolution demands a holistic, personalised approach – and that’s where Lanserhof continues to lead.
At Lanserhof, we combine cuttingedge medical science with bespoke lifestyle strategies in environments that are both aspirational and deeply restorative. Whether through AI-enhanced diagnostics, longevity-focused therapies, or mental health integration, we are continually evolving our offering to meet the changing expectations of modern men. By redefining what it means to be well, not just fit, but focused, balanced, and fulfilled, Lanserhof is not only responding to the shift in male wellness, but actively shaping its future.
BEACH BUDDY
A chic summer essential for stylish beachside lounging
