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★ SPRING2018
Features 10 Captivating Hats
The all-American ball cap is hitting new highs in styles and brand sales.
32 Vaquero Street Style
Spanish chic meets hip streetwear at a California mission.
56 Designs for the Times
Three young designers express their distinct styles in new lines.
79 Put Data to Work
Use these three strategies to gather and use customer data.
Departments 2 Up Front
It’s fashion fun when you combine Zorro’s black horse with Western style.
4 The Savvy Retailer
Stidham Outfitters and Custom Leather’s fashion and leather goods and antiques cause men and women to stop in the Texas Hill Country store.
20 New & Novel
Our annual showcase features the best of Western and crossover products.
50 Taking Care of Business
Use these 10 tips to maximize your brick-and-mortar store’s Internet reach.
68 Western Home
Experts weigh in on adding furniture to a store for a great return on that investment.
74 Trendspotting
Mobile boutique owners show how to make the most of a traveling store.
86 Social Scene
Three experts define a good brand influencer beyond social media likes.
88 Events
Check out our retailer’s guide to 2018 shows and markets.
Spring 2018 Directory of Companies
91 Your go-to resource listing of suppliers in more than 100 Western product categories.
ABOVE: Double D Ranchwear velvet dress; BEX Sunglasses; Chelsea Collette Collections turquoise necklace; XOXOart & Co. turquoise squash blossom necklace; Al Zuni earrings and rings; Barbosa Collection large cuff; Al Zuni small cuff; Miss Macie boots. Photo by DARRELL DODDS
ON THE COVER: Wrangler dress; Double D Ranchwear hat by Greeley Hat Works; Al Zuni earrings; Barbosa Collection beaded necklaces; Montana Silversmiths feather necklace; LEFT ARM: Montana Silversmiths gold cuffs; RIGHT ARM: Barbosa Collection ring and cuff. Photo by DARRELL DODDS. SPRING 2018 ★ WESTERN LIFESTYLE RETAILER
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