Western Lifestyle Spring 2018 by Morris Media Network

Vaquero Street Style

Streetwear Meets Old California for a Modern Western Look

Meet a Super Savvy Retailer in the Texas Hill Country Boost In-Store Sales With Your Digital Storefront

Ways to Put Customer Data to Work

RETAILER

SPRING 2018

★ SPRING2018

Features 10 Captivating Hats

The all-American ball cap is hitting new highs in styles and brand sales.

32 Vaquero Street Style

Spanish chic meets hip streetwear at a California mission.

56 Designs for the Times

Three young designers express their distinct styles in new lines.

79 Put Data to Work

Use these three strategies to gather and use customer data.

Departments 2 Up Front

It’s fashion fun when you combine Zorro’s black horse with Western style.

4 The Savvy Retailer

Stidham Outfitters and Custom Leather’s fashion and leather goods and antiques cause men and women to stop in the Texas Hill Country store.

20 New & Novel

Our annual showcase features the best of Western and crossover products.

50 Taking Care of Business

Use these 10 tips to maximize your brick-and-mortar store’s Internet reach.

68 Western Home

Experts weigh in on adding furniture to a store for a great return on that investment.

74 Trendspotting

Mobile boutique owners show how to make the most of a traveling store.

86 Social Scene

Three experts define a good brand influencer beyond social media likes.

88 Events

Check out our retailer’s guide to 2018 shows and markets.

Spring 2018 Directory of Companies

91 Your go-to resource listing of suppliers in more than 100 Western product categories.

ABOVE: Double D Ranchwear velvet dress; BEX Sunglasses; Chelsea Collette Collections turquoise necklace; XOXOart & Co. turquoise squash blossom necklace; Al Zuni earrings and rings; Barbosa Collection large cuff; Al Zuni small cuff; Miss Macie boots. Photo by DARRELL DODDS

ON THE COVER: Wrangler dress; Double D Ranchwear hat by Greeley Hat Works; Al Zuni earrings; Barbosa Collection beaded necklaces; Montana Silversmiths feather necklace; LEFT ARM: Montana Silversmiths gold cuffs; RIGHT ARM: Barbosa Collection ring and cuff. Photo by DARRELL DODDS. SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

BETH MAITLAND

Streetwear Meets the Vaquero FOR THIS SPRING'S FASHION SHOOT, K a t h r y n B a r k e y, Western Lifestyle Retailer’s creative director and stylist, took the magazine to La Purisima Mission in Lompoc, California. Founded in 1787, the Spanish mission was a perfect setting for the fashion feature, “Vaquero Street Style,”beginning on page 32. Barkey put together The Western Lifestyle Retailer crew gathered at La Purisima Mission a daring mix of hip, in Lompoc, California, for this year’s fashion shoot. Many thanks to Duek, modern streetwear and the black Friesian gelding who starred in the 1998 blockbuster movie The Mask of Zorro, for his guest appearance. He wore an authentic Edward H. vintage Spanish and Bohlin parade saddle and bridle courtesy of Sally Freeman. vaquero styles, for a fresh Western look you won’t find anywhere else. In the mission’s shadows, bomber jackets met mantilla-like crowns, and sneakers topped off Wrangler jeans and squash blossom turquoise. “I was trying to capture how much youth and pop culture changes fashion trends, even in the Western industry,” Barkey says. “We’re still doing the same things we’ve always done in this lifestyle—riding colts, roping and rodeoing, feeding cattle and listening to country music—but now you see people doing that in fringe sneakers, flat-bill caps and bomber jackets.” In it you’ll find several must-haves for spring; the resource guide is on page 48. Once again, we give you tools to build your business in-store or online. “Put Data to Work,” on page 79, has innovative tips on gathering and using customer data in practical ways. In “Tackling a Digital Storefront” on page 50, find 10 strategies for ensuring your online presence enhances your store’s brand and sales. Our Western Home department on page 68 covers moving big-ticket furniture off your floor. Get insight on merchandising ball caps in “Cap-tivating Hats” on page 10; and find out what makes a true brand-influencer versus just a social media diva in the Social Scene department on page 86. Discover sales strategies from two mobile boutique owners in the Trendspotting department on page 74. Don’t miss advice on attracting repeat shoppers from this year’s Savvy Retailer, Stidham Outfitters and Custom Leather, on page 4. And learn what three young designers advise retailers to do when looking for new lines in “Designs for the Times” on page 56. Catch our annual New & Novel spotlight on upcoming products beginning on page 20, and the updated Directory of Companies begins on page 91. All of our sources are proven experts and successful retailers from inside and outside the Western retail industry. We hope this helps you wherever you live your Western lifestyle. —Christine Hamilton 2

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

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hill Country Fusion

Blending traditional leather crafting with trendy home goods and fashion, Stidham Outfitters and Custom Leather draws in men and women to stop and shop in tiny Johnson City, Texas. STORY AND PHOTOGRAPHY BY KATE BRADLEY BYARS

stidham OutFitters and CustOm leather

Stidham Outfitters and Custom Leather has become a must-stop shop in the well traveled Texas Hill Country. 4

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

201 E Main Street, Johnson City, Texas 78636 Open Monday through Saturday 10 a.m.-5 p.m.; Sunday noon-4 p.m. 830-225-8181

t’s a two-stoplight town, not much more than a slowdown for travelers headed west from Austin toward the Texas Hill Country, searching for wineries, scenery and an escape from urban life. But little Johnson City, Texas, is home to a unique store that offers shoppers trendy fashions, unique home goods and a glimpse into the traditional craft of custom leatherwork— Stidham Outfitters. Originally from Georgetown, Texas, longtime sweethearts Seth Stidham and Jasmin Arpin eventually settled in Johnson City. Seth’s mother, who frequented estate sales and sold antiques, gave him a set of leather tools when he was a child, sparking an interest in leather carving. Seth rodeoed at Hill College in Hillsboro, Texas, and then repaired tack and saddles for Martin Saddlery. When the couple moved to Johnson City, Stidham had a strong desire to pick up leatherwork in Seth Stidham and Jasmin Arpin are the creative forces behind their store. earnest. When his work filled their kitchen counters and open areas, Arpin pushed him to find a storefront in town. How has Stidham Outfitters and Custom Leather evolved In 2014 they used the money made from selling Seth’s team roping through the years? horse to open Stidham Outfitters and Custom Leather, a 900-squareJasmin Arpin: Neither Seth nor I had retail experience [before foot retail shop off the beaten path in Johnson City. Today, the store opening in 2014], though Seth is a third-generation retailer. His is in a new building with more than 2,000 square feet along Highway family had a dry goods store in Georgetown, and his mom and sister 290/Main Street, the busy tourist corridor running through town. have a shop in Del Rio. We didn’t study the market, look at data Arpin designs elaborate store displays, inviting shoppers to slowly or demographics; we opened the original store strictly on what felt meander through the goods. Stidham creates leather goods in the store, right to us. After a year, we moved closer to the main street going providing a shopping experience that can also be educational as shop- to Fredericksburg, added women’s apparel, home and gift [items], pers watch him work. Browsing shoppers are given something to sip some antiques, you name it. It evolved based on the [retail] trends from a built-in shelf that houses complimentary cocktails and infused around us. water. On busy weekends, a beverage cart shows off local spirits. Seth and I feel really strongly about standing by the level of craftsWith a unique clientele that is a mix of the 2,000-person local manship. We are kind of a throwaway society where we buy the next population and the bustling tourist traffic, the store’s challenge is how greatest thing and the handcrafted goes by the wayside. We wanted to retain a strong repeat clientele. We spoke with Arpin to find out to bring the craft to the people. With an open space, it made sense to how they work to do that. have the workshop be part of the store itself. SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

CLOCKWISE FROM LEFT: Browsing shoppers are given something to sip, from complimentary cocktails and infused water to local spirits and area wines. • The store offers men's and women’s apparel, home and gift items, and some antiques, in addition to Stidham’s leatherwork. • Arpin creates eclectic displays that “tell a story” to slow down customers and engage them.

When you opened the store, what was your greatest challenge? Is it the same today?

Arpin: It was definitely wondering if people would like it. You do something that is true to yourself and you just hope people like it. We put a lot of time and resources in to it. Since then, it has been a lot of [worry about] retaining customers. The Hill Country is all about taking the back roads and stumbling on a place like our shop, [or others like] Albert Ice House [in Stonewall, between Johnson City and Fredericksburg] or Alamo Springs Café [in Fredericksburg] that are off the beaten path. Getting customers to return, online or in the store, is our biggest hurdle now.

are a stop when they are visiting. Commanding people to stop on their way to some of the larger Hill Country draws is a challenge for everyone in town. Our second client base is people who live in the area.To support our community, we are constantly doing things to stay involved. When the small-town parades come through, we sponsor a Bloody Mary bar. We sponsor a rodeo queen and donate to the local Little League. It is such a small market.

What demographic do you serve?

Arpin: We identified our market in our second year in business. It is predominantly Hill Country tourism, a 30-something-year-old wine drinker out for the weekend who has the disposable income to pick up their wine membership. They are definitely out for the weekend or out to their second homes here. I think the majority of our buyers are from Houston. We 6

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

ONLINE

Instagram: @stidhamoutfitters Facebook: Stidham Outfitters and Custom Leather / @stidhamoutfitters Website: stidhamoutfitters.com Email: stidhamoutfitters@gmail.com

How do you use digital space to enhance your brick-and-mortar store?

Arpin: We have slow days as a result of being a small town. To kind of balance that, we have tried to do more to bring attention online to our website and increase social media interest. It has helped sustain us. For me, on the retail side, I use [social media] to collaborate with other shops. As the [various platform policies and] algorithms change, and you’re trying to increase social media visibility, the best way to maintain a presence is to stay in people’s feed by posting often. We utilize both Facebook and Instagram.

Stidham makes leather goods in the store where shoppers can watch him work.

I also realize that most people are not in our store to see us, but are here for the beauty of the Hill Country. I am not always forcing apparel down their throats, but sharing the beauty of our area with a sunset photo, or another local tourist spot depicted. This keeps [our feed] diverse and interesting, and not so sales-based, providing followers with more of the Hill Country lifestyle. We also use Instagram to find and source brands that aren’t necessarily in our area or aren’t readily available at the larger gift and market shows—[like] Paloma Loco, an independent men’s shirt line that has Seth’s stamp of approval. We found the Paloma Loco lifestyle brand on social media. When someone finds a shirt in our shop, they will buy it in three colors because it has a great fit. The customer base loves the product and we are one of a handful of shops in Texas that carry it. While Seth is a cowboy, he has a little flair to him. We also have crossover lines like Howler, that is out of Austin, and more tapped into the outdoor market. Seth wears it 90 percent of the time now. While it can be too urban for some, it is crossing into the Western market. When he wears a shirt working or at a team roping, we will post a photo of it and tag the company, which allows more eyes to see [our post] and builds that partnership.

When selecting merchandise, what factors do you consider?

Arpin: The store is still very much who Seth and I are. It is a larger footprint, so we have to buy more as a result. I like to stock things unique to the Hill County. We do follow trends to an extent, but when I’m buying things, I ask myself if this is something someone would wear to a Hill Country wine tasting or at the Fredericksburg horse 8

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

races or the Stonewall Peach Jamboree Rodeo. How will our customers use our products? A lot of it is vintage décor. It is a mix of a southwest Hill Country style that you can’t ordinarily find at big box retailers. I love antiques, personally. If I like it, I know it will do well in the store.

How do you partner with other local vendors to boost traffic?

Arpin: We "slow shop" our customers, meaning we make a display where someone can use the display themselves at the store. It slows them down in the shop and engages them. For example, instead of having table of recipe books, we will have a cheese pairing book open, a cheese plate with locally made cheese and a local wine, and tell a story. This helps the customer leave with multiple items instead of just one. That is the part of the business that I like: the psychological dynamics. On the weekends we have infused water and share a few different bottles of wine from regional wineries. The Hill Country is really [into] spirits. There are craft brews, spirits, and also rum and even moonshine. Since day one, we have had a complimentary bourbon bar. Having AC, a place to sit and the bourbon itself is key to getting the men to slow down and shop. The shop is laid out in a way that reveals itself slowly, so you have to slow down to explore. We will also do events like trunk shows. We have had bootmakers come in, because Seth doesn’t make shoes. So at that event we had a cigar bar and boot fitting. We are always looking for ways to engage with our shoppers and introduce them to other makers.● KATE BRADLEY BYARS is a freelance writer based in Texas.

Cap-tivating Hats

WESTERN LIFESTYLE RETAILER â&#x2DC;&#x2026; SPRING 2018

This all-American wardrobe staple is hitting new highs in style and brand promotion.

BY ABIGAIL BOATWRIGHT

SPRING 2018 â&#x2DC;&#x2026; WESTERN LIFESTYLE RETAILER

ABIGAIL BOATWRIGHT

Crisp styles and a variety of cutting-edge materials keep ball caps at the forefront of casual fashion.

ASEBALL CAPS HAVE ADORNED AMERICAN HEADS FOR DECADES. NOT JUST FOR TH E PLAYER ON THE FIELD, BALL CAPS ARE WORN BY PEOPLE OF ALL AGES AND IN ALL WALKS OF LIFE.

With distinctive colors, patterns and materials, and often featuring slogans or logos of favorite brands, caps show the wearer’s personality like no other piece of apparel. Western companies know the value of this ubiquitous accessory, and some are wisely capitalizing on incorporating caps into merchandising strategies. Learn what’s hot for hats right now and get advice for retail sales from these experts. Jason Adams is the president of BEX Sunglasses, and his company, based in Las Vegas, Nevada, also produces high-quality ball caps. He says baseball caps are an evergreen trend for a number of reasons, such as the excellent price point and small size—two factors that allow the wearer to own a number of caps. “You can color-coordinate caps with a lot of different outfits,” Adams says. “In America, the ball cap is more of a fashion statement 12

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

ABIGAIL BOATWRIGHT

GROWING POPULARITY

Interesting material can make a hat feel luxurious, even if it’s at an affordable price point.

ROSS HECOX

A ball cap is a great alternative to a cowboy hat for casual wear.

than a tool to keep the sun off of your head. The category has always been consistent in popularity regardless of the economy.” Adams is a former Wrangler National Finals Rodeo competitor, and he says BEX hats started as a marketing vehicle to spread awareness of the company’s logo. “Cowboys in the Western crowd love ball caps—it’s evident based on sales and historical data,” Adams says. “Our ball cap business has grown 200 percent every year for the last four years, and the last two years it’s grown at a rate of 250 percent each year.” Joey Austin started HOOey Brands 10 years ago in Spring Branch, Texas, and says the low price of ball caps makes it easy for wearers to collect a variety of hats. “Ball caps carry a tremendous value, if you think about how many times you get to wear them, versus another piece of apparel that you may wear once a week or so. You’ll probably wear your favorite ball cap every day for a long period of time,” Austin says. For men, Austin says, caps are appealing because they may only want to address their hair once a day, so throwing a hat on the rest SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

ABIGAIL BOATWRIGHT

ABOVE: New materials and iconic logos make these caps a fun and comfortable choice for all-day wear. LEFT: Patch logos up the style on traditional trucker hats.

ABIGAIL BOATWRIGHT

“In the last 12 months, we’ve sold about 4,400 ball caps—it is approximately 6 percent of our store sales, which is a huge part of our business,” Martin says. Martin Boot Co. has a floor-to-ceiling hat display, and Martin says customers are always standing in front of it, choosing hats to buy. “Most of our typical customers pick out two or three, head to the register and don’t bat an eye or worry about price—it’s a really easy sale,” Martin says. She adds that the company’s customers are rarely seen without a ball cap—particularly the younger men. “It’s definitely become part of the culture of the younger generation. It’s like a statement piece—they’re never without a cap, and they have tons of them. I think they’re an inexpensive way to change your look.”

INNOVATIVE MATERIALS

of the time is convenient. Some cowboys are finding ball caps easier to wear while driving than a cowboy hat. “Most importantly, a cap is one of the only ways that a man can express his interests or beliefs through his wardrobe,” Austin says. “Hats allow you to do that in many ways.” Danielle Martin is the buyer for Martin Boot Co. in Hobbs, New Mexico. The company offers all of the traditional Western brands, such as CINCH and Ariat, but the company also carries mainstream brands like Hurley and Fox. The company stocks several cap brands, including HOOey and BEX. 14

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

HOOey Brands works with Flexfit (one of the world’s largest manufacturers of custom caps) to produce most of its caps, but HOOey also owns its own factory in Crowell, Texas. The company’s Texas factory only produces about 5 percent of HOOey’s caps, Austin says. It also produces caps in partnership with Western companies such as Resistol. The location is one of only four American-based cap factories, and it’s the only one in Texas. “Owning our own factory made me recognize firsthand how difficult it is to actually make a cap,” Austin says. “There are 33 skilled steps to make one, and it’s not something you can just line up with robots.” The majority of caps from HOOey are made with innovative fabrics, which he says is a signature for the company’s products.

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“We have access to so many great fabrics that provide comfort and performance attributes such as moisture wicking and advanced fit technologies,” Austin says. “In our experience, performance fabrics drive trends with caps.” He points out that Western customers offer a unique challenge to hatmakers. “Western clients are very hard on ball caps—these are folks who sweat in their caps and get them dirty.They put a cap to the test,”Austin says.“I think that’s another reason we’ve been able to last in this category—we’ve been able to produce a really high-quality cap, and people know it can stand up to anything the working cowboy is going to do to it.”

EDGY STYLE

Adams says market research has helped BEX drill down its line to cap shapes and styles its customers prefer, and the company closely monitors feedback. “When we change a feature, we can tell when it’s well received or not,” he says. “People love the fit, they love the shape, so for us, you see a little bit of change, but we don’t steer away from the fit they love and have come to appreciate and count on.” HOOey’s Flexfit caps allow wearers to choose a closed-back cap that will fit their head, without having to purchase a specific size. Other styles that are popular for the brand include snap-back and mesh-back trucker styles.

CELEBRATING 35 years

ON THE TRAIL

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WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Austin says HOOey has always tried to maintain authenticity of its brand, while still providing innovations for the customer. Whether it’s revolutionary material or a logo placed where it’s never been done before, HOOey is constantly coming up with new designs. “The life cycle of a trend in the Western industry has changed because of social media,” Austin points out. “At one time, Western companies were thought to be two to three years behind mainstream trends. But we throw that out the window. We feel that with instantaneous access to styles that our consumers have, if we’re ever chasing a trend, we’re too late. That’s not who our brand is. So we try to think about what will appeal to our customers specifically.” Martin says mesh-back trucker-style hats are extremely popular at her store, in addition to those with patchwork and checkered materials.

ATTRACTIVE BRANDING

Adams says BEX caps with the company’s iconic logo on the front deliver its strongest sales, but the company also produces hats with the logo in several variations. The goal with all of them is to offer a quality feel at an affordable price. “We want to make a hat that feels like it has quality,” Adams says. “It’s cool, it’s classy, it’s clean and it just fits our brand. That crossover appeal [between mainstream and Western] has to be there for

our caps just as much as our sunglasses, because the sunglasses are a luxury item. So the hats have to fit that, too.” Martin says caps with patch logos have been incredibly popular at her store. “Pretty much any of the hats with a logo on top of a patch sewn on the hat have been flying off the shelves,” she says. “HOOey has gotten the look down so well that it doesn’t matter what it says on the front—customers are picking it up and buying it. They just like the look of it.”

MERCHANDISING ADVICE

These experts all sing the praises of caps as a great product for retailers, citing low price point and customer interest. Adams recommends offering a variety of options for customers in an eye-catching location. “It’s a great product to have merchandised front and center,” Adams says. “Caps will attract eyes daily, especially if it’s hot outside. Everybody is looking for a gift for a brother, cousin, sister, in-law—and a cap for $25 or $30 is a cool product that makes for an easy purchase.” Adams cautions against selling caps at a higher price point, as he feels there’s a ceiling on how much customers will pay for them. If you’re going to carry a variety of brands, Austin says, don’t mix them up haphazardly on the same display. Instead, organize them by brand or with separate displays.

“Let each brand that you carry tell its own story,” Austin says. “I think the customers really appreciate a brand’s story, and the more you can concentrate on each brand in its own right and allow the merchandise to shine that way, I think that will ultimately improve your return.” He adds that while replenishment of the same style has its place, HOOey cap buyers prefer new products on a regular basis. “I think today’s customer wants new and innovative,” Austin says. “My advice is not to be afraid to be progressive, and while you want to keep an eye on good replenishment, don’t be afraid to bring in new fashion styles and push the envelope, because I think that matches the behavior of today’s consumer.” Martin Boot Co.’s huge display of caps is eye-catching, and Martin says it helps sell a lot of hats. “We display them where customers can get to them—they can pick caps up, feel them and touch them,” she says. “That big wall of caps is a bold statement, and we are constantly getting comments about how many hats we have. “Don’t be afraid of including other brands your customers are already wearing, even if they’re not a traditional Western brand,” she adds. “Don’t be afraid to carry a variety.” ● ABIGAIL BOATWRIGHT is a freelance writer based in Texas.

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products and new brands for 2018 as Western Lifestyle Retailer offers an exclusive sneak peek to what will be trending in retail this year. Compiled by KATHRYN BARKEY

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IT’S RODEO TIME Now you can include a piece of The Legend, Dale Brisby, in your store assortment. “Rodeo Time” includes caps, T-shirts, hoodies and Aztec print backpacks (pictured) for every ranch hand, bull rider, cowgirl and cowpuncher. As Brisby says, “You ain’t no cowboy” until you have “Rodeo Time” in your retail space. CONTACT: Dale Brisby; dalebrisby.com; dalebrisby@gmail.com

BUCKLE UP

TRENDY LIL’ TYKES Cowboy Hardware and Cowgirl Hardware apparel is designed for the next generation of cowboys and cowgirls. Featuring trendy jeans, shirts and outerwear, it is available in sizes 12 months to 16 youth. All toddler sizes feature an adjustable built-in elastic band to ensure a good fit that grows with your little one. The jeans also feature just enough stretch so they can handle any amount of work or play. All jeans come boot-cut to fit right with any boot or shoe.

Naughty Monkey heels make an excellent accessory to any wardrobe by adding a touch of class combined with on-trend styles. This playful block-heel sandal features dramatic perforations that pair perfectly with the open toe. These comfortable shoes have just the right eye-catching ornamentation. CONTACT: Naughty Monkey; naughtymonkey.com; tamaraaf@kiainc.com

CONTACT: Cowboy Hardware; cowgirlhardware.com; 602-404-0203; info@cowboyhardware.com

BOHEMIAN COWGIRL Designed to appeal to the authentic cowgirl, music festival-goer, or free-spirited bohemian woman, Cowgirl Confetti jewelry is handcrafted in San Diego, California, by artisans who meticulously paint, distress, and layer conchos, rivets and hand-set stones to create one-of-a-kind treasures. CONTACT: Cowgirl Confetti; cowgirlconfetti.com; 877-294-0727

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COWGIRL FANTASY OUTBACK COUNTRY The Shirley shirt is as flirty as it is functional, and is made from moisturewicking, UV-protective and non-pilling fabric. The bold, purple plaid is accented with whipstitch detail, and when topped with the Mesquite straw hat, it is a summer essential for any cowgirl.

A company that prides itself in manufacturing high-quality tops for all, including missy sizes, Fantazia designs fashionable shirts and jackets from quality fabrics for a gentle feel that appeals to all ages. CONTACT: Fantazia Apparel; FantaziaDany@earthlink.net; 213-746-2200

CONTACT: Outback Trading Co; wholesale.outbacktrading.com; info@outbacktrading.com; 610-932-5141

RANCHERO DE LA QUATRO The Quatro Ranchero is the new waterproof rubber chore boot for the horse enthusiast. Featuring the Quatro Comfort System footbed and a stirrup-friendly, toe-toheel, no-snag safety rail outsole, this boot allows people to do chores and ground work with all-day comfort, and be able to jump in the saddle and ride without having to change boots. CONTACT: Bag Man, LLC; customerservice@afsbagman.com; 800-796-5333

BLING, FLANNEL AND SASS Bling-A-GoGo offers one-of-a-kind artwork apparel, such as this handbleached flannel shirt with a “Gone Ridin’ ” patch. All pieces are designed, printed and stitched in-house in Fayetteville, Texas. Bling-A-GoGo also specializes in creating store-specific custom pieces. CONTACT: Bling-A-GoGo; sales.blingagogo@gmail.com; 979-249-2564

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

NEW ECO TWIST

RODEO JOE, HE OUGHT TO KNOW New in the personal, high-end hair-care market is a shampoo and conditioner developed and designed around a real Nevada cowboy named Rodeo Joe. Incorporating centuriesold organic ingredients from Native American and Western traditions, Rodeo Joe hair-care products combine the cleansing and detangling properties of wild desert sage with the tingle and fragrance of lemongrass. Rodeo Joe also uses the hydrating moisture of Panthenol, which soothes the scalp and heals dry skin. Rodeo Joe shampoo and conditioner are found in Western retail boutiques and at your favorite rodeos, priced at $6.95 for a 4-ounce bottle; $10.95 for 8 ounces; and $17.95 for 16 ounces.

A brand that started in cowboy boots, Twisted X is launching its new ECO TWX, a collection of shoes comprised of recycled water bottles, collected from land and ocean waste. For every product purchased, the company will plant a tree in the United States through the organization OneTreePlanted. The line includes women’s and men’s moccasins, clogs, sandals, boots and more, and retail from $49.99 to $114.99. CONTACT: Twisted X Brands; twisted.com; 888-894-2668

CONTACT: Rodeo Joe; rodeojoe.com; 855-205-7292

ELECTRIC COWGIRL The new Miss Macie Boots offer quality, handcrafted boots for the woman with a country soul and bohemian edge. The Miss Macie line offers a collection of unique vintage styles for trendy customers, like these new “Dadgummit” boots that feature neon embroidery on a black boot. CONTACT: Miss Macie Boots; missmacie.com; customerservice@missmacie.com; 303-816-5455

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Big Country Toys offers realistic ranch and rodeo toys for little cowboys and cowgirls. Brand new is the Big Country Toy Tractor that comes with an interchangeable hayfork and tractor bucket. The set also features a unique hay bale with holes that the hayfork fits into so kids can move hay around the farm, just like the real thing. CONTACT: Big Country Toys; farmandranchtoys.com; 888-801-4391

COWGIRL CERTIFIED Elevate your Western style with stunning boots from Dan Post. The uppers feature a hand-painted, multicolored leather with a soft, jewel-tone finish, and Western stitching and heart design inlays. For premium style, quality and craftsmanship, you can rely on Dan Post. CONTACT: Dan Post; danpostboots.com; 931-645-4466

ICONIC WESTERN AndWest is launching its Iconic Collection with six timeless buckle designs. Each style features intricately engraved motifs accentuated by a hand-painted patina finish. The buckles are packaged in elegant boxes to create unique gift options for all special occasions. CONTACT: AndWest; andwest.com; 877-294-0727

BE A GODDESS

URBAN COWGIRL Corral is considered one of the world’s premier fashion bootmakers, offering handcrafted quality boots. New from Corral Boots is the “Urban Collection,” which transfers Western style values into urban, high-fashion trends. The result is electric and contemporary, with craftsmanship at its optimum point. CONTACT: Corral Boots; corralboots.com; 866-426-0001

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Graffiti Glammed, by renowned makeup artist Ernesto Robledo, introduces Goddess Lashes, beautiful and lavish eyelashes that style every eye to the max. The line features 12 styles of lashes handmade with real mink hair, with a 3D design for a natural, fuller look. With proper care, the lashes can be worn up to 20 times. Each pair comes in a durable, uniquely designed box to help prolong wear. Offer something a little unique on your counter, and contact Graffiti Glammed for wholesale options. CONTACT: Graffiti Glammed; graffitiglammed.com; 916-501-5932

Western Man OUR HEROES HAVE ALWAYS BEEN COWBOYS When it comes to conquering the weekend, Nocona Boots take you everywhere you want to go. Nocona Boots have the ready-for-anything, rugged durability rodeo champions trust, with style and swagger that’s the essence of the Western lifestyle. Whether you’re riding, roping, relaxing or heading out for a little two-steppin’, step out with Nocona, the style of the West for more than 90 years. CONTACT: Nocona Boots; nocona.com; 800-548-1021

24-HOURS Whether you're in the woods for hunting season or riding fresh powder on the mountain, the BEX Twenty-Four jacket and pant is the perfect outer layer for any adventure. Lined with polar fleece for warmth, the exterior comes with an allover camo print perfect for standing out on the slopes or blending in with fall terrain. CONTACT: BEX Sunglasses; bexsunglasses.com; info@bexsunglasses.com

HOOEY WITH A TOUCH OF RESISTOL ORIGINAL MAN SPRAY Introducing a new collection by Tru Fragrance— Oil Can Hancock’s Man Spray in Cool Powder, Xtra Fresh and Supreme Edge. From wood, citrus and mint notes to cedar, cognac and leather, this line of body care is inspired by America’s rugged handcrafting heritage. CONTACT: Tru Fragrance; trufragrance.com; 800-443-3000

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

HOOey and Resistol have partnered to offer new straw hats, colorful sweatbands and matching tip stickers, all with a bold and modern southwestern flair. Available in more than a few hat shapes and styles, you won't find anything else like this on the market or with the HOOey name on it. CONTACT: Resistol; 800-347-7434

800-548-4511 800-446-0233 Fax

www.montanasilversmiths.com orders@montanasilversmiths.com

COWBOY COCKTAIL PARTY Vagabond House introduces new Western liquor decanters—The Lawman/Texas Ranger, The Outlaw, and The Native Chief—available in three intricately detailed pewter tops and three different body styles. The tops and decanter bodies are sold separately for the fun ability to mix-and-match. CONTACT: Vagabond House; vagabond-group.com; 800-446-7806

FANCY DIDN’T LET US DOWN! Meet REBA by Justin! The folks at Justin poured their hearts into creating a unique footwear collection that reflects iconic singer Reba McEntire’s life story, as well as the company’s historic Western legacy as master bootmakers. Keeping comfort in mind and using only the finest leathers, Justin created a line that Reba is proud to wear.

WESTERN SETTING True West Home offers a line of vintage-inspired dinnerware, with patterns like Rodeo; Boots & Saddle; Longhorn; and Christmas themes. Built for everyday use, the designs hearken back to classic 1940s Wallace china patterns, feature artwork by Till Goodan, and are licensed through Goodan’s daughter, Betty Goodan Andrews. CONTACT: True West; truewesthome.com; 888-636-7922

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

CONTACT: Justin Boots; justinboots.com; 800-548-1021●

Vintage Spanish elegance meets a street-savvy style in the shadows of an old California mission. Under the eye of a magnificent black horse, a wild mix of mantilla crowns, bomber jackets, roses, lace and graphic tees blend into a hot new Western look for spring. Photography by DARRELL DODDS Creative direction and styling by KATHRYN BARKEY Makeup and hair design by ERNESTO ROBLEDO

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Tasha Polizzi kimono layered over XOXOart & Co. T-shirt | Barbosa Collection heart earrings (in hair) and layered silver necklaces with pendants | Al Zuni long silver beaded necklaces | Kimes Ranch jeans | Miss Macie boots LEFT ARM | Vestige Jewelry by Double J Saddlery beaded bracelets RIGHT ARM | Barbosa Collection gold cuff 34

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Rockin’ B Clothing bomber jacket | Wrangler dress | Al Zuni earrings and silver beaded necklace | Barbosa Collection layered heart pendant necklaces and crown | Durango Boots

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Corral Boots STS Ranchwear bag

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Morris Kaye & Sons fur vest layered over Vintage Collection embroidered top and The Cowboy Lady & Co. tank | Cruel Denim “Abby” skinny jeans | Barbosa Collection crown, layered necklaces and earrings | XOXOart & Co. pearl necklace with Mexican motif pendant | Rodeo Quincy belt and buckle | Nocona boots LEFT ARM | Barbosa Collection horse head wrap bracelet and ring | Chelsea Collette Collection bolo tie RIGHT ARM | Barbosa Collection gold cuff

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Al Zuni Global jewelry CoFi Leathers backpack, clutch and boots

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Resource Guide AL Zuni | alzuniglobaljewelry.com

Durango Boots | durangoboots.com

Rockinâ&#x20AC;&#x2122; B Clothing | rockinb.clothing

Ariat | ariat.com

Greeley Hat Works | greeleyhatworks.com

Rodeo Quincy | rodeoquincy.com

Barbosa Collection | coleccionbarbosa.com

Kimes Ranch | kimesranch.com

STS Ranchwear | stsranchwear.com

BEX | bexsunglasses.com

KurtMen Designs | kurtmendesign@yahoo.com

BrazilRoxx | brazilroxx.com

L&B Apparel | landbapparel.com

Silver Creations of the Southwest by Gundi | 505-888-8994

Bronte Collection | thebrontecollection.com

Liberty Black | liberty-black.com

Charlie 1 Horse | charlie1horsehats.com

Livewire Clothing | livewire.style

Chelsea Collette Collections | chelseacollettecollections.com

Miss Macie Boots | missmacie.com

CoFi | cofileathers.com Corral Boots | corralboots.com Cowgirl Tuff | cowgirltuff.com Cruel Denim | crueldenim.com

Montana Silversmiths | montanasilversmiths.com Morris Kaye & Sons | morriskayefurs.com Nativa | nativashop.com Nocona Boots | nocona.com

Double D Ranchwear | ddranchwear.com

Original Cowgirl Clothing Co. | originalcowgirlclothingco.com

Double J Saddlery | doublejsaddlery.com

Resistol Apparel | hat-co.com

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ABIGAIL BOATWRIGHT

Your own website is not subject to rules that a social media platform might impose.

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Tackling a Digital Storefront

Want to extend the reach of your brick-and-mortar store? Here are 10 surefire ways to make a well designed website work for you. By ABIGAIL BOATWRIGHT

ODAY, YOU NEED A WEBSITE if you have a physical storefront— preferably with the ability to sell your wares online. If you find the thought of setting up a website and e-commerce intimidating, you’re not alone. David Valentine, founder of the marketing and advertising firm Rethink Creative, says 90 percent of his business clients felt the same way before working with his company. But we’re here to help. Western Lifestyle Retailer spoke with Valentine and Carlos Baldominos, e-commerce manager for Pinto Ranch, a high-end Western retailer specializing in boots, clothing and accessories, with four brick-and-mortar locations. They recommend 10 things to consider when building your own digital storefront.

ESTABLISH YOUR OWN INTERNET REAL ESTATE

EXTEND YOUR BRAND’S PRESENCE

Valentine says having a website versus just social media accounts means that you won’t be subject to the rules Facebook, Instagram and other social media platforms are notorious for imposing on businesses. “At any time, any of these free channels could demand money for your visibility—they can and they do,”Valentine says. “You don’t really own your likes, you don’t own your Twitter followers’ [information]—but you do own your website. It’s the only place where you can offer a great, controlled, branded experience for your customers.”

In Valentine’s words, your brand can be defined as “a desired perception.” Even if you have a small boutique storefront, you want your customers to have a certain type of experience and lasting impression of your company and your shop. “Just like you set up the physical location and design of your store to reflect your company’s brand, there are digital elements to a website that allow you to convey those same values,” Valentine says. Pinto Ranch has had a website with e-commerce since 2004, and Baldominos helped launch the latest version in August of 2016. The website for Pinto Ranch was carefully designed to make the user experience match Pinto Ranch’s high-end Western style and values. “We ask our [in-store] customers how they found out about our brand, and most of the time, it’s because they’ve seen an ad or they were Googling and they found our webSPRING 2018 ★ WESTERN LIFESTYLE RETAILER

EXPAND YOUR CUSTOMER BASE

Your lifeblood comes from not only keeping current customers, Valentine says, but also from acquiring new ones. “A lot of businesses believe that their customer service and knowing their customers are their greatest assets, but if you have a great e-commerce site, you’ll find you can transfer that value to the digital space,” Valentine says. “You can provide excellent customer service

numbers listed, or employees listed that are no longer with your company. These oversights send an undesirable message about your brand and give a bad impression of your store. Keep your website updated and with active content; check it often for technical glitches that interfere with visitors’ experiences with it.

SIMPLIFY PURCHASING AND INVENTORY

Valentine says integrating e-commerce to your website gives customers more options to purchase from you. For example, if a customer visiting from out of town selects a large item that won’t fit in a travel bag, you can easily satisfy your customer and encourage the sale by offering shipping—something already built into a good e-commerce system.

Your lifeblood comes from not only keeping current customers, but also from acquiring new ones. online, too. It’s a beautiful way to thrive in both the brick-and-mortar space and online.” Baldominos says the Pinto Ranch website serves the physical store, and vice versa. Features such as a chat function allow staff to interact with online customers in a way that fits with the company’s customer service values. "The online store introduces our brand to shoppers who don’t know about Pinto Ranch, and it is the first step in the Pinto Ranch experience,” Baldominos says. “The physical store also helps promote the online store. "Customers who already know us use the convenience of online ordering, and travelers visiting the store know they can shop with us after they return home." Valentine says including testimonials from happy customers on your website is another valuable feature.

AVOID POOR ONLINE CONTENT

A poorly designed site gives the wrong perception of your store. Avoid incomplete content— the dreaded “under construction” message visible anywhere on your site, for-sale items that are no longer offered, incorrect hours or phone 52

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Payment processing services like Shopify or Square allow businesses to house all inventory information for online and in-store products in one system. Whether a customer purchases online or from your store, you’ll always know how many of that item you have in stock. Pinto Ranch offers real-time inventory information to online shoppers—you can instantly see in which of the stores the items are available. Bridging between social media and the company site, the company has also integrated its e-commerce with Instagram, so customers can buy directly from the photos they see on Instagram.

EARN SALES ON MULTIPLE FRONTS

In the age of giant online storefront Amazon, many consumers like to compare prices and features online before they ever venture out to a store. Having a smoothly running e-commerce element on your site allows you to quickly inform your customers, who will then make a more educated purchase either online, or in your store. Baldominos says e-commerce comprises about 12 percent of the company’s total sales— up 10 percent from the previous year.

“Our website is really important because in addition to sales online, customers that are uncomfortable ordering online will visit one of our stores to try on boots and feel the clothes,” he says. Valentine says many smaller retail stores are worried about Amazon’s effects, but the biggest takeaway he sees from the mega company is the consumer’s desire for free shipping. “No one wants to pay for shipping anymore,” he says, and stores need to work that into their pricing. Drop-shipping straight from the manufacturer is another way to capitalize on your e-commerce platform. Offering certain items on your site as online exclusives, Valentine says, is a great way to increase options for your customers, without adding the inventory, “You aren’t paying for the product up front and it’s not taking up space in the back of your store—you are literally just having more products available for your users,” Valentine says. “So if a customer comes to you and asks if you have a certain item, but you don’t have it in your store, if you have it on your website, you can just ship the item to them. “You may not be able to stock that item on a regular basis, but if you have a drop-shipping agreement, you did not lose that sale.”

GENERATE CONTENT FOR SEARCH ENGINE OPTIMIZATION

Search engine optimization means your site has built-in features and strategies that improve how it is found by search engines like Google. Valentine says consistent, targeted content generation—blog posts, podcasts and videos—can drive customers to your site through key words and hyperlinks. If you combine regular new content on your site, getting your content to appear on other sites (such as fashion or design blogs) with great content on your social media platforms, you’re well on your way to optimizing your visibility on search engines. “The largest portion of Google’s search engine optimization algorithm is content creation such as blogs, podcasts and videos—25 percent,”Valentine says. “Twenty-four percent of the algorithm is social media stats. So 49 percent of your Google algorithm is content creation and social media, posted on a regular

C I N C H J E A N S . C O M

L E A D ,

D O N ’ T

F O L L O W®

photos that customers have tagged wearing Pinto Ranch products.This allows website visitors to see the clothing on real people—a feature Baldominos says has been really popular for customers. Another feature introduced in the company’s site is a powerful search engine that

Online marketing and advertising done right can not only give you increased online exposure, but you can also measure your true return on investment and even increase foot traffic in your store. working on your own, you can start small— with a blog, for example—and build a bank of content before publishing it on your site. Pinto Ranch has a blog, and Baldominos says this element has brought new email subscribers and visitors to the business because readers don’t want to miss a post. “The blog allows us to educate our customers and expand on the unique aspects of Western life,” Baldominos says. “It’s gotten excellent feedback.”

USE ONLINE MARKETING FOR A MEASURABLE RETURN ON INVESTMENT

Many smart companies send promotions by email to previous clients. If they can buy online, you’ll tap into that impulse buy tendency and make some additional sales. Valentine says online marketing and advertising done right can not only give you increased online exposure, but you can also measure your true return on investment and even increase foot traffic in your store.

WHEN IN DOUBT, HIRE A PROFESSIONAL

Pinto Ranch’s site was originally designed inhouse, but with the current version the Western retailer worked with a professional web developer to migrate to an enhanced e-commerce platform. This latest iteration includes custom features, such as the ability to aggregate Instagram 54

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can anticipate what types of products the user might want to see next. It determines users’ preferences and helps predict other items they might like. Baldominos says the “review” feature has been really influential for online shoppers. “When an item has a review, we can see that the product sells much more,”Baldominos says. “People care about what real people say about our products and [that makes them] more confident in buying.” Building a site by yourself can work, but if you’re not versed in web design, Valentine says you’ll probably struggle and achieve less-thandesirable results. “You get what you pay for,” Valentine says. “I recommend paying a professional.There are thousands of affordable web builders across the country and the world that can build you a site for a great price, and then you can have a better branded experience, easier workflow and you can really achieve your goals.”

DESIGN WITH PURPOSE

Valentine says regardless of the developer you choose, you need to make sure you address two questions before you begin work on a site. “First, what is the desired perception you want for your brand; and second, what is the goal of your website?” Valentine says. “If the goal of the website is to get more customers, for example, you need to have a website that is built to drive e-commerce. If you’re building

a site to attract more foot traffic, it’ll probably have a different look.”’ Your goal affects the website development and payment platforms you choose, Valentine points out. He recommends “if you’re going to do an e-commerce site on your own, go with Shopify; it’s the best commerce-focused platform out there.”However, if your focus is “SEO and visibility, and e-commerce is secondary in your mind, then SquareSpace is the way to go.” Another benefit to hiring a professional web developer is giving your branded content and logo a cohesive look across platforms. Valentine says the simpler and clearer your message is—through content and aesthetics that work together—the easier it will be for your customer to respond the way you want. Whether you decide to hire a professional or strike out on your own—Valentine stresses the importance of having a good website for your business. “I implore every business owner to take your digital assets as seriously as you take your storefront and the products you buy and sell,” Valentine says. ● ABIGAIL BOATWRIGHT is a freelance writer based in Texas.

MEET THE EXPERTS DAVID VALENTINE is the CEO of Rethink Creative Group, a -marketing and advertising firm based in Fort Worth, Texas. Rethink Creative specializes in working with growing businesses to increase their revenue by creating quality online content. Find more information at rethink.agency. CARLOS BALDOMINOS is the e-Commerce manager for Pinto Ranch, a premier purveyor of fine Western lifestyle apparel, boots and accessories in the United States. Pinto Ranch has four locations: Houston, George Bush Intercontinental Airport and Dallas, Texas, and Las Vegas, Nevada. Find more information at pintoranch.com.

DESIGNS FOR Meet three young designers expressing their distinct styles in new lines ready to roll out for spring, and learn about the business savvy behind designing Western fashion that performs in retail. BY JENNIFER DENISON 56

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FROM LEFT: JENNIFER DENISON, CHRISTINE HAMILTON, JENNIFER DENISON

THE TIMES 1

Rockin’ B Clothing is a reflection of designer Jess Snell’s fascination with vintage cowgirl looks.

Paige Callaway, from Alberta, Canada, recently launched a new line of shirts and a vest inspired by the Wild West.

Rachel Clark has worked as a designer and in product development for Justin Boot Company for more than five years.

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COURTESY OF ROCKIN’ B CLOTHING

JENNIFER DENISON

VINTAGE VOGUE

Jess Snell

Owner and designer, Rockin’ B Clothing

SPECIALTY: vintage-inspired women’s apparel and tailored jackets

CONTACT: rockinb.clothing; Facebook—Rockin’ B Clothing; Instagram—@rockinbclothing

ESS SNELL COMES FROM A LONG LINE OF SEAMSTRESSES.Growing up in Danville, Indiana, the 30-year-old fashion designer learned to sew from her mother and grandmother. Vintage 1940s to ’60s Western wear, old-school country music, punk, rockabilly and classic cowgirls inspired her. By the time she was in high school, she was making her own clothing and style statements. After college graduation in 2007, she started Rockin’ B Clothing—the “B” stands for “Bombshell.” In 2014, she and her husband moved to Los Angeles, California, and she worked for two years as a creative director for Nudie’s Rodeo Tailors. Today her focus is on designing and producing lined, heirloom garments with Western vintage flair that are made entirely in the United States. Now based in Colorado, the designer is best known for her lined, tailored jackets with detailed embellishments. Musicians such as Kacey Musgraves and Aubrie Sellers wear her custom clothing. She sells direct to the consumer, but has started expanding her wholesale market. Her new lines feature a “1970s does ’40s” look with soft blouses, structured jackets, bomber jackets and blazers. “I pack in a lot of details and embellishments, which speaks to me,” she says. “Western wear has the freedom to be bold and loud. I’m into bright, high-contrast looks with intricate embroidery and embellishment. I’ve always been a flashy person; minimalism isn’t for me.”

WLR: As a designer, how do you help retailers sell your products? Snell: I want to make things easier for a retailer by having fresh product on a regular, 58

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rather than seasonal, basis. I don’t want to stick to a traditional market calendar. I want to pump out new products every eight weeks or so. I also produce high-quality images for my

COURTESY OF ROCKIN’ B CLOTHING

DESIGN INSPIRATIONS: classic cowgirls like Dale Evans, and companies like Double D Ranchwear, Ralph Lauren and TOTeM Salvaged

CLOCKWISE FROM TOP LEFT: Snell keeps a collection of patterns and spec sheets in her basement studio from previous and current designs and custom orders. • The Lost Horse Mine jacket has a vintage cowgirl look with a contemporary, tailored fit. • The Silver Queen Concho jacket from Rockin’ B Clothing’s Mojave Collection has a classic tailored look with colorful details for which the company is known.

retailers to use in their marketing materials and on social media. We’re a small, flexible company, so we also can create exclusive lines for a store if they want certain hand-painted or embroidered designs on their clothing. I mostly do private appointments with retailers, but I’d like to move toward having traveling reps to expand my wholesale reach. I’m careful to allow zip code exclusivity for

Showroom 4482 for appointments call: 888-512-0886

kimesranch.com

WILD WEST STYLE retailers so they don’t have to compete with other stores in the area, and it creates designated shopping opportunities. I put a list of our retailers on the website organized by state with live links to drive customers to their websites.

Owner and designer, Pursue Victory and Paige 1912

SPECIALTY: performance Western shirts, a hat line made by Smithbilt Hats, and a new line of clothing inspired by the Wild West DESIGN INSPIRATIONS: Coco Chanel and the Western lifestyle CONTACT: pursuevictory.com and paige1912.com; Facebook—Pursue Victory and Paige 1912; Instagram—@pursuevictory and @thebrandpaige1912

WLR: How does a retailer find new lines from emerging designers? Snell: A lot of it is on the designers to get their product out there. Posting daily on Instagram is the way to go. Most of my customers, stylists and retailers have found me on Instagram. You have to be prolific and post something relevant to your business at least once a day. Even if I don’t have something personal to post from Rockin’ B, I’ll repost from other brands, designers and photographers I follow. Even a personal photo is nice to post sometimes. I want to be authentic and show people where I work. 60

CHRISTINE HAMILTON

WLR: What is the best way for retailers to introduce a new line to their customers? Snell: Trunk shows are a great way to introduce a new line and to see if it’s something customers would buy without investing in a lot of inventory. They bring the designer into the store to tell the backstory of the design and product, and the customers get to connect with the designer and that adds value to the products. WLR: What sets your clothing apart from other designers? Snell: I’m really passionate about the basics of pattern and fit. I love the craft of a master tailor, and I was lucky enough to take tailoring classes from an Italian master tailor. I learned about what a good jacket should fit like, and how to make a lined garment that will fit well and hold its shape. I’m creating a heritage brand inspired by road trips and old-school cowgirls who were out there doing things before women could vote. I draw from a diverse range of influences to create vintage-inspired Southwestern wear with elements of rock ‘n’ roll and rockabilly.

Paige Callaway

Paige Callaway's hat and apparel lines offer customers fit and function.

TRICK RIDER AND BARREL RACER, Paige Callaway searched for a Western shirt that stayed tucked in when she rode horses. That led her to pursue her passion for fashion, attending Ecole Holt Couture, and then designing her own line of performance shirts under the Pursue Victory label in 2015. Last year she took her business to the next level by introducing Paige 1912, an offshoot brand offering shirts and a vest with the same fit, function and styling. The shirts are named after major rodeos and fashion cities of 1912: Calgary, Cheyenne, London, Paris, Pendleton and Salinas.The line debuted last June at Hotel Arts in Calgary, Alberta, in a runway fashion show with attendees ranging from working cowboys to media and boutique buyers. “If I lived in 1912, this line would be what I had in my trunk as I traveled to rodeos or Europe with a Wild West show,” Callaway says. “Since I was a kid I loved the Wild West, and the Calgary Stampede has always had a special place in my heart. My grandpa rode in the first Calgary Stampede in 1912, and I later trick rode there.” Callaway’s clothing is designed and made entirely in North America, and she has started marketing it to boutiques in Canada and the United States. WLR: How does your line of clothing enhance a boutique’s inventory? Callaway: The biggest asset these lines bring to a boutique is the tailored fit and quality. That sets them apart from other arena shirts and dress shirts. We have a large return client base due to the functional fit and quality of these shirts. My lines, Pursue Victory and Paige 1912, offer something different that’s not in every Western

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

store. I offer a variety of colors in my shirts, so customers can’t get the same color at every store, and I don’t repeat textiles except black. When a color sells out, it’s gone. WLR: What do you find your customers want in a Western shirt? Callaway: Beauty is great, but beauty is much better when it's functional. When I started

COURTESY OF PAIGE 1912

CHRISTINE HAMILTON COURTESY OF PAIGE 1912

we tend to discount the confidence we get from our clothing.

CLOCKWISE FROM TOP LEFT: In 2016, Callaway debuted a hat line in collaboration with Smithbilt Hats. • Callaway designs shirts made for riding and or working at the office. • The Paige 1912 line is inspired by the looks of the old West.

WLR: How have fashion bloggers helped the Western apparel market? Callaway: The Western fashion industry is growing and diversifying exponentially with the help of fashion bloggers and rodeo wives. I’ve worked with fashion bloggers who wear and promote my clothes, and it’s a reasonable marketing option and an amazing way to reach your demographic on social media. It is giving Western fashion widespread attention and people are seeing more options than ever. It has created demand for online boutiques and Western fashion. It makes it

FOOTWEAR WITH FLAIR Pursue Victory, the first year all the sales were direct to the client so I could hear feedback firsthand and create the most functional shirt on the market. Then I craved more creativity and felt the clients and fashion industry alike would appreciate some diversity, and that's why I created Paige 1912. For a while, there was a trend toward a rebel, outlaw look in Western ladies’ fashion. Now we’re coming back to a classic, simple look. My customers want a solid-colored, functional ladies’ riding shirt that can also be worn while sitting at a desk typing on a keyboard. I’ve designed my shirts for a Western or urban look.They’re great for women who ride on the weekend and work in an office on weekdays. When I have clothes that fit me properly it gives me self-confidence. I thought, “What if everyone felt that confidence and took it into their day-to-day lives, whether they’re riding in the arena or working in a boardroom?” I think 62

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Designer, Justin Boot Company

exciting to build a brand during this time, in this market, and provide customers with something they’re looking for. WLR: How can social media help retailers sell your apparel lines? Callaway: People are becoming more brandsavvy and are spending more time looking at fashion on social media. Retailers who have a prominent presence on social media can capitalize on instantaneous buyers looking for a particular brand. We live in a society where buyers want a click-through process and have their purchases shipped directly to them. You want to be the retailer who can provide that sale.

Rachel Clark

SPECIALTY: footwear DESIGN INSPIRATIONS: Western fashion, music and fine arts, Double D Ranchwear, Tasha Polizzi, Ralph Lauren, working cowboys and cowgirls CONTACT: justinbrands.com; Facebook—Justin Boots; Instagram—@justinboots_

HEN RACHEL CLARK GRADUATED from Tarleton State University in Stephenville, Texas, and interviewed for a job at Justin Boot Company, she didn’t realize where her career would take her. “I initially wanted to be a sales rep for the company and have my own territory,” she recalls. “Instead, they hired me in product development and design.” Clark grew up in Weatherford, Texas, riding cutting horses and rodoeoing. Her aunt worked for James Leddy Custom Boots in Abilene, Texas, and she spent a lot of time in the boot shop and learned about the process of making custom boots. Clark is one of seven people involved in Justin’s product development, and her focus is developing core Western products and women’s fashion footwear. She worked more than five years at Justin’s corporate headquarters in Fort Worth, Texas, before relocating to central South Dakota last year and setting up a home-based studio where she designs today.

JENNIFER DENISON

COURTESY OF JUSTIN BOOT COMPANY

JENNIFER DENISON

LEFT: Clark still designs the oldfashioned way on paper, but she also embraces technology and sketches on a digital tablet that allows her to digitally share her designs. RIGHT: Clark designed this classic women's boot with colorfully stitched arrows for Justin's Bent Rail line.

A newlywed, she and her husband, Ty Kennedy, raise Black Angus cattle on his family’s ranch. Being around working cowboys who wear boots every day gives her plenty of feedback for future designs. She recently worked on developing the collaborative footwear project between Reba McEntire and Justin Boot Company. The REBA by Justin Footwear Collection, launched last fall, features Western boots, booties and casual styles inspired by the country singer’s life.

WLR: How do retailers influence your designs? Clark: It’s fun to meet with retailers and learn what their customers want and what sells well in their stores. It’s always nice to have a retailer open to providing feedback on what their customers are asking for. When we have something new coming out, a lot of times we pick one or two retailers to get their feedback on the product. WLR: Where do you find inspiration for new designs? 64

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Clark: It’s beneficial to me to know what’s going on with mainstream footwear and apparel. I subscribe to several fashion blogs to see what’s going on in our industry and the mainstream fashion industry. You never know where an idea will hit you. A lot of times the footwear and handbag trends come around to the Western industry a year or two later [than mainstream fashion]. We meet with leather tanneries and view their spring and fall lines and color forecasts. Sometimes we see a leather and it sparks an idea, and we can collaborate with the tanneries to make exclusive concepts with hides.

WLR: What do consumers want? Clark: We have a mixture of people wanting a classic looking boot, but at the same time they expect more comfort and new styling. The broad, square toe is still our most prominent silhouette, but we’ve seen younger customers wanting other styles. They want something different that doesn’t look like everyone else. ●

COURTESY OF JUSTIN BOOT COMPANY

WLR: How long does it take to get a design from concept to completion? Clark: It can take up to nine months for a product to be developed, and a lot of the development time goes into preparing the factory for production. It starts with a sketch and that goes to the pattern makers, and they scale everything and go over the concept with the developer. Then we create spec sheets for the factory of leathers, thread colors and other details.The factory makes the prototype based on the spec sheet, and from there we refine the design and it goes into production.

WLR: How can retailers capitalize on fashion bloggers? Clark: Retailers are really catching on to fashion bloggers and how they can influence styles in their stores. I’m on social media quite a bit and Instagram is where it’s at in terms of promoting styles. Retailers need to find bloggers who have large followings and partner with them; it helps tremendously with merchandising.The blogger can take items and style them in unique ways a retailer hasn’t seen. It draws new customers into stores and to websites.

Clark helped develop the new footwear line inspired by country-music star Reba McEntire.

YEFURS.CO MORRISKA

PLAY TO

WIN!

Winner of the 2018 Showroom Run at WESA hosted by Western Lifestyle Retailer will receive this custom fur from Morris Kaye & Sons.

GUIDELINES: • BUYERS/RETAILERS ONLY (with BUYER Credentials) • Participating manufacturers are listed with their respective showroom/booth number. • Visit each manufacturer and view their latest line of products. • Manufacturer will stamp your card. • Visit as many showrooms as you can. • Showroom Run ends at 11:00 AM on Monday, January 15. • Drop Showroom Run card off at Western Horseman showroom, #MB3241 OR at the front entrance of the Mart Building. • Watch live stream on Western Lifestyle Retailer facebook page for winner announcement! • Winner is not required to be present to win Morris Kaye & Sons fur.

Furniture that Fits

Adding furniture to a store’s sales floor requires time and money. With these tips, retailers can confidently include pieces worth that investment. BY KATE BRADLEY BYARS

Tanner Dipple, store manager at Adobe Interiors in Fort Worth, Texas, knows that his store is not the only one selling Western furniture. However, he invests in big-ticket items because he knows “Western” will never go out of style. Because of that, Adobe is a popular go-to for homeowners and interior designers across the country. “It is timeless! Designers are incorporating Western elements into other styles, too,” he says. “It continues to sell consistently throughout the years.” In addition, Dipple looks for unique pieces to include in his stock so they attract attention and sell fast. He is among other successful retailers who focus on “boutique” finds. Blue-Eyed Buffalo has four locations in Texas: Big Spring, Gainesville and two stores in Stephenville. Space is a consideration for Gainesville store manager Patricia Bennett when adding furniture to display. Bennett knows that pieces that make a statement move quickly. “The look I desire for the store is a ‘furniture boutique,’ ” Bennett says. “Western furniture is warm and inviting. It takes fun and funky and blends in style and elegance. Use leathers, fringe, animal prints, and then throw in some reclaimed wood pieces, and you have Texas Western style.” The “wow” factor is also a must for Gwen Hudson, owner of Santa Fe Ranch in Okeechobee, Florida. Hudson has sold Western-style furniture and décor for more than 25 years. She stages and sells furniture from her guest lodge, Quail Creek Plantation, and also from her storefront. 68

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

KATE BRADLEY BYARS

estern retail stores that include furniture, like sofas or bedroom sets, provide more than a place for a customer to rest their feet while shopping; they provide a window into the lifestyle. From hacienda styles to traditional cowboy motifs, Western-themed furniture can fit almost any store’s look.

Accessories such as plants or flowers can give a piece a new look. “When displaying a piece of furniture, make sure to accessorize, but not so much that you overwhelm the customer,” says Gwen Hudson of Santa Fe Ranch.

COURTESY OF ADOBE INTERIORS

”[Western] is timeless! Designers are incorporating Western elements into other styles, too,” says Tanner Dipple of Adobe Interiors. “It continues to sell consistently throughout the years.”

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

BIG-ITEM STRATEGIES

“Be a student of design—look at design books and articles, and for ways to arrange and group pieces and accessories,” says Patricia Bennett of Blue-Eyed Buffalo.

As with any item, the average time for moving furniture off the floor and home to a customer greatly varies. Here are some strategies to keep the furniture—from coffee tables to armchairs—flying out your store’s door, whether you focus on furniture or use it to merchandise other goods.

Mix it Up—A mix of custom and stock pieces keeps customers exploring at Blue-Eyed Buffalo and coming in to any of their four store locations. “One thing that sets me apart from other furniture stores in town is that I do custom living room groups, bedding and window treatments,” says Patricia Bennett, manager. “Also, I do not group similar pieces together, such as beds, tables, sofas, etc.” The custom/stock mix helps her make a sale without selling the floor piece. She keeps eye-catching pieces in the front of the store to attract potential customers walking by. Keep Fresh Inventory—The inventory at Santa Fe Ranch changes weekly. The store adds pieces or delivers sold merchandise, allowing for new displays. “Turn and burn in a day is the goal, but not reality,” Gwen Hudson says. “Furniture does not typically sell as quickly or as well as accessory items, but the monetary rewards are greater.” Hudson says she adds flavor and gives a piece a new look with floral arrangements and different accessories.

KATE BRADLEY BYARS

Nothing adds “Western” to your style as well as a cowhide rug.

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

KATE BRADLEY BYARS

Sell Off the Floor—“We sell furniture directly off the floor, so it is always changing,” says Tanner Dipple of Adobe Interiors. “This gives the store a fresh and different look. Always rotate the furniture and accessories around the floor.” Dipple says that if a piece isn’t selling, move it somewhere else on the floor.

“I love Western-style furnishings because it is [about] more than just a look; it is about the feelings that the style evokes,” says Hudson. “Sitting in an over-stuffed, distressed buffalo leather sofa, wrapped up in a colorful throw with twisted leather fringe and lying back on a down pillow with a Western theme brings a sense of nostalgia and security of days gone by.”

Secrets to Success

With furniture that evokes warm emotions, a proper display is vital. Adding accessories places the piece in a home-like setting, aiding customers in visualizing how it will fit in their own homes. Unique pieces are important, but pairing stock with your store’s ideal customer is rule No. 1 for Dipple. “Buy furniture pieces that fit the look of your store and the price point of your average customer,” he says. Bennett agrees it could be a gamble to add a high-priced piece. Understanding that selling furniture requires an investment up front and patience once it is in store sets up the retailer for realistic expectations. “Price does not seem to be a problem for some folks, but others will comment that they will come back when they win the lottery,” she says. Use your imagination and hunt for inspiration, our experts also advise, when deciding on furniture to add and how to display it. “Be a student of design—look at design books and articles, and for ways to arrange and group pieces and accessories,” Bennett says. Dipple also encourages retailers not to be "afraid to experiment and try new things. “Inspiration can be found in anything. When rearranging a display, don’t overthink it, just do it,” he says.

CINCHJEANS.COM

The big-ticket item might be the table, sofa or other furniture piece, but accessories can make the sale. Our experts weigh in on their must-have items to help push a furniture piece. “Changing the look and location of a particular vignette is a common practice we employ often,” says Gwen Hudson of Santa Fe Ranch in Okeechobee, Florida. “Adding a rug or a well-worn pair of boots lying beside a piece can help set the stage. We utilize cowhide rugs in almost all of our displays.” Be sure to accessorize with items that fit the piece and the store. Here are the most utilized items to stage furniture, and they also sell themselves when paired with furniture. 1. Art—Be it a Western landscape or a modern twist on an Old West theme, artwork paired with furniture can set a tone.

KATE BRADLEY BYARS

DRESS IT UP

Artwork, from paintings to sculpture, can put a modern twist on an Old West theme.

2. Pillows—They add a splash of color and comfort to the furniture. It’s also good to have a setting to sell pillows in your furniture display. 3. Rugs—Nothing says “Western” like a cowhide rug. A dark piece of furniture can pop when placed on top of a light rug, or vice versa.

“Display a mix of custom-looking pieces and those with mass appeal,” Hudson adds. “When displaying a piece of furniture, make sure to accessorize, but not so much that you overwhelm the customer.” The choice to invest in stocking a store with furniture that fits can be daunting. With the right inspiration, furniture can add flavor to floor displays and new clientele for a business. ●

KATE BRADLEY BYARS

4. Lamps—Ambience can be created using the right light. Make a cool leather sofa feel homey or make a comfortable bench look chic with the right light fixture.

Pillows add a splash of color and comfort to furniture.

KATE BRADLEY BYARS is a freelance writer based in Texas.

OUR EXPERTS

SANTA FE RANCH Okeechobee, Florida santaferanch.com 863-824-3389 ADOBE INTERIORS Fort Worth, Texas adobeinteriors.com 817-294-0053

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

KATE BRADLEY BYARS

BLUE-EYED BUFFALO Locations in Big Spring, Gainesville and Stephenville, Texas. blue-eyedbuffalo.com 254-918-2015 (Stephenville)

Adding accessories places the piece in a home-like setting, aiding customers in visualizing how it will fit in their own homes.

Mobile Boutiques

WESTERN RETAILERS ARE HITTING THE ROAD and setting up shop at festivals, rodeos, open-air markets and even customers’ homes. Don’t confuse mobile boutiques with pop-up stores. Pop-ups are seasonal and inspired by special occasions. Once the celebration passes, the store closes. Mobile boutiques are trucks, RV’s or campers that are repurposed and used as a regular sales outlet for retail businesses. COMPILED BY KATIE NAVARRA “It’s so funny to see people’s reactions to trucks,” said Tierney Perkins, president of Wild Bleu boutique. “They don’t know the protocol—if they can walk right in or if they need to knock first.” Western retailers are embracing the idea. We asked two successful owners of these stores on wheels for perspective and advice on how to design, market and hit the road with a mobile boutique.

WILD BLEU

Tierney Perkins and Leslie Welles-Hale, self-named "sister friends," launched Wild Bleu in 2011 in Clarksville, Texas. Both women grew up around cattle and horses. It is only natural that the brick-and-mortar store with online boutique features handcrafted leatherwork, apparel and accessories that stem from their Western heritage. The women live in Texas and Florida, making it difficult to co-own a business, so Perkins bought the business in 2013 and continues to consult with Welles-Hale on special projects. As the business expanded, Perkins contemplated a second location. The logistics were challenging and no clear option presented itself. “Then it connected with me that if we had a truck, we could hit all of those locations,” Perkins says. “The truck offered so many more possibilities than being boxed into another location.” Inspired by the food trucks concept, Tierney purchased a delivery truck in 2015. It took two years to plan and renovate the vehicle. Vehicle: “Beulah Bleu,” a retired Wonder Bread and Twinkies delivery truck. Venues: “Music festivals, street fairs, rodeos, charitable functions, bridal showers, private parties and just about anywhere good times are to be had.” Design: “We hired an interior designer who created a few different floor plans.” Favorite features: “The sliding barn doors. These doors give us three to four different set-up options depending on the event we’re doing. We can open them up to create a foyer or close them to create a dressing room. “The truck includes two air conditioners. Summer is hot in Texas. People will come in soak up the A/C and shop for a few minutes.” If she could do it over: “I was really concerned about storage. We have so much storage it seems like we can fit the entire store in that truck. The cabinets are wonderful, but I wish we had more room for clothing racks.” Business advantage: “When we arrive at a show, we’re ready to go. The interior set-up is made to ride down the road well so we can show up later and be ready to go in a half-hour or less. “It’s also great for photo shoots. We have everything we need—a dressing room with air conditioning, the clothing and accessories—all in one place.” Advice: “Plan a soft launch to walk through the truck before everything is complete.This way you can get a feel for the mechanics of having people in and moving through the space. Testing the set-up before it’s finished means there is time to go back to the drawing board if needed.” 74

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

COURTESY OF WILD BLEU

shopwildbleu.com

TOP TO BOTTOM: Wild Bleu opted for "Beulah Bleu" instead of a second store location. The mobile boutique was a food delivery truck. Air-conditioning is a must for a good shopping experience, Perkins says.

SOUL REVIVAL BOUTIQUE shopsoulrevival.com

Brooke Carman of Willard, Ohio, a registered nurse, grew up riding horses and watching her grandmother barrel race. Influenced by a rural childhood, she prefers a fashion style that blends rustic country and glam. “My husband encouraged me to share my fashion sense, which I describe as a southern chic vibe with Western flair,” she says. In October of 2015, she launched Soul Revival, a women’s apparel and jewelry boutique. The items are available online and at events. When she participates in larger shows she “picks junk,” like antique tractor ornaments, and upcycles furniture and decor. The faith-focused, fashion-forward boutique supports Carman's desire to serve others. “We give back 10 percent of the proceeds to missions,” Carman says. At first she set up shop at local rodeos using a pop-up tent. She was rained on enough that she decided it was time for a camper. It took a year of searching to find the right vehicle, but the mobile business has been a hit. Carman left nursing in early 2017 to focus on growing it. Vehicle: “Loretta,” a 31-foot 1973 Airstream Land Yacht. “I’ve always loved Airstreams; they are flashy and Americana.” Venues: Whatever fits her rustic glam style: “Rodeos, private parties, vintage markets and barn sales.” Design: “I designed it, and my husband and I gutted it. I had a vision of what I wanted from the second we purchased the Airstream. It needed new flooring and windows. There were leaks and electrical issues. It was too much to take on ourselves, so we hired a local outfit to help.” Favorite features: “We have oak flooring, antique tin-pieced wheel wells and a barn-wood storage closet. Crisp white columns support the clothing rods. A lace curtain hangs in front of the dressing room. Accents include a turquoise and gold sideboard for displaying jewelry, cowhide rugs, and a handmade cashier stand made from aged wood and rusted tin. We receive the most compliments on our glitzy chandeliers that make the entire inside sparkle.” If she could do it over: “It was a learning process, but I can’t say we would change anything because the final product [has become] really special.” Business advantage: “We are able to give customers a one-of-akind experience. It gives us the opportunity to travel and reach women that may not have found us online.” Advice: “Save, especially if you want a vintage trailer or truck. Repairs and build-outs can be costly. Make sure you get something to fit your current needs and allow for growth. Be ready to work unconventional days and hours. We do a lot of work in the evenings and on weekends.” ●

TOP TO BOTTOM: Brooke Carman chose an Airstream for its Americana style. The mobile boutique expands Carman's customer base beyond online. Good lighting inside enhances the shopping experience. SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

INTERNATIONAL WESTERN/ENGLISH APPAREL & EQUIPMENT MARKET

Future Show Dates

September 7 – 9, 2018 & January 11 – 14, 2019 September 6 – 8, 2019

Charge into the Future with WESA in Denver! WESA Markets offer the most comprehensive trade show experience for retailers of any Industry! Featuring more than 1,200 product lines, educational seminars and entertainment; the Denver Market is where savvy retailers shop to be educated and inspired!

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Hotel and Market Information: 888-933-9372 or 303-295-1084 or Fax: 303-295-0941 Online: denver-wesa.com • Email info@denver-wesa.com Download WESA’s mobile app at the Apple Store or Google Play Follow us on:

Put Data to Work

Don’t just collect customer data. Put it to work in your store to help you merchandise, purchase inventory and retain customers.

ARTICLE BY KATIE NAVARRA

UNNING A SUCCESSF UL RETAIL BUSINESS IS A LOT LIKE GOING FISHING, SAYS KEITH MUNDEE, PRESIDENT OF AMERICAN HAT COMPANY.

MERCHANDISING

Brick-and-mortar stores are trying to mimic advantages online retailers enjoy through web tracking. Geospatial and eye tracking technology can help.

AUSTIN MCAFEE

“When you go fishing, you don’t take just one piece of bait or one lure,” he says. “You take several so that if the fish don’t bite you have something else in the tackle box to try.” Like fishermen, Western retailers need a selection of products to reel in customers, and the customer data you collect can help you select the best bait. As online and mobile shopping options continue to expand, brick-and-mortar retail shops must do more to leverage the power of that data to remain competitive. “The evolving customer is looking for relationship, experience, service and urgency from a brand,” says Cristina Ceresoli, senior vice president for retail strategy at the National Retail Federation, the world’s largest retail trade association, based in Washington, D.C. She points to statistics from GlobalData Retail (globaldata.com) showing that more than 50 percent of consumers report the stores they visit are uninspiring.

“Entertainment and experience in retail are nonnegotiable,” Ceresoli says. Retailers that are successful in creating experiences are taking a deep dive into their customer data to understand what motivates a purchase and create strategies that encourage repeat business. Eric Bradlow, PhD, chairman of the Wharton School of the University of Pennsylvania marketing department and K.P. Chao Professor at the school, points out that “50 years ago you knew what you sold, but not who was in the store, how much time that customer was in the store and the products that people were looking at while they were in the store.” That’s not the case today. Retailers can learn much more about what customers are doing in their stores. These experts have a lot to say about three areas where you can effectively use customer data you collect in your store.

Savvy use of purchasing data can make inventory planning and purchasing much easier and more cost-effective. SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

“When a customer’s cell phone has Wi-Fi enabled and they connect to your network, that data is available,” Bradlow says. “Using the tracking software and a cell phone allows you to understand how customers move throughout your store.” That information can provide insight into where to place certain displays and products. Eye tracking software can even track the duration customers view an item. “Retinal scanning devices that are embedded in store shelving can read where people’s eyes are looking,” he adds. At Walt Disney World Resorts, considered the leader in wearable technology, the MagicBand wristband has a radio-frequency identification chip that transmits the wearer’s identity and movement throughout the park. This information enables the resorts to deliver a customer-centric experience during their stay. This type of technology may sound futuristic, but entertainment venues and other businesses are coming up with ways to incorporate wearables into customer experiences.

PURCHASING

Buying the right inventory mix can be challenging, but data can make the planning process easier. At American Hat Company, Mundee uses years of aggregate or trend-level sales data to guide retailers in creating stocking orders. Using data to decide on what hat sizes to stock is a good example.

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

“The data history we have shows that [size] 7⅛ makes up 21 percent of the business and 7¼ makes up 26.6 percent of the business,” he says. “That’s nearly half. I call these the gut sizes. There is a sweet spot like that in jeans and boots, too.” Add in sizes 7 and 7⅜, and those four sizes represent 76 percent of yearly sales. Hats that are smaller or larger than the gut sizes sell slowly and tend to be discounted heavily once a style goes out of favor. When customers come in looking for one of the most common sizes, they expect to find it, and if you don’t have it, they know they can get it somewhere else, Mundee says. Customers that fit the gut size won’t likely return if you don’t have it, whereas shoppers that fall outside that size range are conditioned to expect a product to be ordered or custom made.The data helps you pinpoint what customers expect to find at your store. On the other end of the spectrum is individual data, which is equally powerful. “Any data that gives insight into customer preferences and allows your company to better deliver on a combination of experience, ease and urgency is the right data,” Ceresoli says. Surveys are one tool to gather that kind of individual customer level data. “Surveys are not dead,” Bradlow says. “They provide valuable opportunities to interact with customers and understand why they are purchasing the products they are.”

Think about the last time you went shopping. Many bigbox stores offer an entry into a drawing for your feedback. Ask your customers to complete a brief survey after a shopping experience to glean ideas for creating positive shopping experiences. Frequent shoppers who haven’t made a purchase in six or eight months are another ideal group to survey. If you’ve gathered email addresses via a newsletter signup or contest entry at the cash register, you can access these shoppers with a survey.

RETENTION

The primary drivers of overall business and brand health are retention and loyalty—when shoppers return to a store or increase the frequency of their visits. Three levers that encourage that are price, product and personalized (or customized) content. The Content Marketing Institute defines content personalization as a strategy that uses customer data to deliver any kind of content to a target audience based on its interests and preferences. “To a customer, frequency is about much more than a sale,” Ceresoli says. “This is where your customer is looking to you for relationship-building entertainment—experiences [that] surprise and delight.” In other words, their experience at your store is personal.

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

Strategies from surveys to sophisticated point-of-sales software can help you gather the kind of information that offers insight into a customer’s preferences. The data can also come from simple observation and conversation. For example, Mundee watches what youth are buying and how they react to products. “I see how they have their hats shaped and the color,” he says. “The kids travel in groups of four, five, or six, and there is always one who is out in front and looking at what’s cool. The group will take the lead from that kid.” He admits there’s not an exact science to collecting and analyzing data, especially when it comes to women’s fashion. “A trend in women’s fashion will take off like a bottle rocket and come back down at the same pace,”he says.“On a Wednesday at 2 p.m. women will stop buying that item, and no one will call to tell you.” The key to riding the wave is to strategically stock the Top 10 selling items in your store and supplement with enough trendy items to satisfy your trendsetting audience. “Ask your [wholesale] sellers for proven sellers and don’t try to reinvent the wheel,” he adds.

INTO THE FUTURE

Gathering the right data can be overwhelming to sort through and put into action. Bradlow recommends starting with the problem

WESA Booth # ER-F-32-43 Sales Rep: Brenda Fambro email: jmfambro@sbcglobal.net ph: (817) 395-2715

*Boots *Apparel *Tack *Kids

CHRISTINE HAMILTON

“Surveys are not dead. They provide valuable opportunities to ... understand why [customers] are purchasing the products they are.” —Eric Bradlow Tracking software can help you evaluate how you merchandise products and place displays according to how customers move through your store.

you’re looking to solve. If you’re concerned with how shoppers move through your store, tracking them through Wi-Fi might be the tool to use. A survey can give you individual feedback on the overall shopping experience. Or explore what you can do with point-of-sale software options and the data they can collect. Data security and privacy are considerations in any customer data collection. “Hyper- or over-personalization could be considered creepy,” Bradlow says. “Retailers must exhibit a delicate balance 84

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

between delivering a personalized experience and invading a person’s privacy.” From a service and efficiency perspective it’s time for retailers to stop thinking about technology as simply a cost, and start thinking about it is a competitive weapon, Ceresoli says. Embrace technology, employ it and compete to win. “We are not the Jetsons yet,” she says, “but we don’t want to be the Flintstones.”● KATIE NAVARRA is a freelance writer based in New York.

CHRISTINE HAMILTON

“ When you go fishing, you don’t take just one piece of bait …. You take several so that if the fish don’t bite you have something else in the tackle box to try.” —Keith Mundee

The customer data you collect can help you select the best bait to use to reel in customers.

THE EXPERTS ERIC BRADLOW, PhD, is the K.P. Chao Professor and chairman of the marketing department at Wharton School of the University of Pennsylvania. He specializes in customer analytics, economics and applied statistics. CRISTINA CERESOLI is senior vice president for retail strategy at the National Retail Federation in Washington, D.C. Prior to joining NRF, she was the vice president of e-commerce and merchandising at Express, where she grew the online business from single-digit penetration to 21 percent of sales. She also launched an exclusive apparel business for Express. KEITH MUNDEE currently serves as president of American Hat Company. Previously he worked for Miller International Corporation, a Denver, Colorado-based Western-wear company. His first role there was vice president of Western brands and, after 10 years, he became president.

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

Maximum Influence A reputable brand influencer can drive a buyer to move from liking a photo on social media to making a purchase online or in a store. COMPILED BY KATE BRADLEY BYARS

TODAY, SOCIAL MEDIA STARS drive as much retail as supermodels who walk the runway. Brands that partner with a social media-savvy fashionista find new customers and push retail both at in-store locations and online. But what identifies someone as a genuine fashion influencer versus just someone who has a high number of followers or “fans?" Authenticity is key—top influencers work with brands they genuinely like. “A fashion or style influencer is going to be someone who others look to for fashion advice or inspiration,” says web content manager Jessie Jarvis of The Boutique Hub, who has a style following of her own. Exactly how does that leverage into sales? We find out from two social media fashionistas and one major brand manager as they discuss the benefits of brand influencers.

ThE BOuTIquE huB

STETSON

For Jessie Jarvis, fashion is business. She is the content manager of The Boutique Hub, a website connecting boutiques to those who love small-scale fashion businesses. On Instagram, the Idaho rancher has more than 13,000 followers that tune in to her Boho Western style. She focuses on fashion that connects with her followers and also speaks to their purchasing habits.

You would not think that a 150-year-old iconic Western brand like Stetson needs much push to reach buyers. However, Marketing Director Daryl Carr says that heritage brands still want to attract new customer bases through website blogs and social media platforms like Instagram. One way is to partner with social media influencers that fit their brands but have a young, hip following.

Style, defined: “Successful style influencers maintain good working relationships with the businesses they work with, are honest with their followers about the products they’re posting about, and aren’t simply posting because they’re getting paid to do so. An influencer’s followers are quick to catch on, and they want to follow someone who has authenticity in their style and what they’re promoting.”

Style, defined: “The most important thing to consider when selecting influencers to partner with is authenticity. Would this person actually wear our product? Or does the whole campaign seem forced? Someone could have 1 million followers on Instagram, but if it doesn’t seem natural, it could do more harm than good.”

theboutiquehub.com @mrsjjarv

Identify influence: “What better way for a business to market than by using someone they feel fits their brand, and has a large following of individuals with similar tastes? The people who follow fashion influencers do so because they feel they have similar tastes and interests.” Bringing in new eyes: “I recommend a business choose someone who fits their key or ideal demographic and allow them to choose their own piece(s) from your inventory list so they can put their own stylish spin on it, and can remain authentic to their audience. If you’re willing to go the extra mile, have them post real experiences they are having with you. A business will get the most return out of an influencer relationship if they take time to decide how said influencer fits into their overall marketing plan, and create a campaign around it, rather than [make] a single post and hope for any return.”

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

stetson.com @stetsonusa

Identify influence: “Our roster spans many walks of life, from photographers to rodeo athletes, style bloggers to artisans/makers, and pit masters to bikers. [Regardless,] the qualities we always look for in influencers are authenticity and individuality.” Building a reputation: “Social media is really key in controlling the narrative of a brand. If someone sees or hears about us for the first time, the natural next step is to look us up online. This process of researching something prior to making a purchase is commonly referred to as the ‘zero moment of truth,’ so having well-rounded social media platforms with high-quality content is crucial in informing the purchase decision.” Bringing in new eyes: “The most important thing to keep in mind when capturing a new customer base as a heritage brand is to avoid doing anything so off-brand that the current customer feels left behind.”

She and TurquoiSe sheandturquoise.com @shondinalee

Shondina Yikasbah Lee has amassed approximately 11,000 Instagram followers who track her style and love of travel. Lee doesn’t just pose in a product; she takes it on a road trip or out to an event, from Window Rock, Arizona, to San Diego, California. She promotes products but “stays true to myself,” which goes to her love of fashion and appreciate of the Navajo and Western lifestyle. Style, defined: “When I am working with companies I think about what audience to target [for each item], and picking the right environment for the product I am trying to promote.” Identify influence: “A style influencer is someone who does their best to capture a product to where their audience is inspired to purchase that particular item. It definitely took a while to establish myself as a fashion blogger. I really love the following I have grown over the years. They’re so positive about the things that I do.” Building a reputation: “It seems like social media is essential to all businesses. Fortunately, with social media you have the ability to reach anywhere in the world. I see it all the time on Instagram. Someone starts a small business, they work with brand influencers, hold giveaways, they grow a following over time, and then they’re not a small business anymore. Social media is very, very powerful.” Bringing in new eyes: “Older brands can re-identify by incorporating current trends using influencers because they bring a new perspective on an established brand. An influencer with a fresh, unique outlook that complements the brand can accomplish this with style.” ● SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

JANUARY 12-15 DENVER, COLORADO Denver International Western-English Apparel & Equipment Market The Denver Mart 800-295-1041 303-295-1040 denver-wesa.org

JANUARY 15-17 LOS ANGELES, CALIFORNIA

LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

JANUARY 25-27 PHOENIX, ARIZONA

Oasis Gift Show Phoenix Convention Center 800-424-9519 oasis.org

JANUARY 25-28 DENVER, COLORADO

Outdoor Retailer Snow Show Colorado Convention Center 866-221-7934 outdoorretailer.com

JANUARY 27-29 OAKS, PENNSYLVANIA

AETA International Trade Show Greater Philadelphia Expo Center 717-724-0204 aeta.us

JANUARY 28-30 CHICAGO, ILLINOIS Stylemax The Merchandise Mart 312-527-4141 stylemaxonline.com

JANUARY 31-FEBRUARY 1 SAN FRANCISCO, CALIFORNIA CALA Show Fort Mason Center calashows.com

FEBRUARY 1-3 BILLINGS, MONTANA Billings Market Association Expo Center of MetraPark 406-652-6132 billingsmarketassoc.com

FEBRUARY 10-12 TORONTO, ONTARIO

Canadian Equestrian Equipment & Apparel Association International Centre 519-821-9207 ceeaamarket.ca

FEBRUARY 12-14 LAS VEGAS, NEVADA MAGIC International Las Vegas & Mandalay Bay Convention Centers 877-554-4834 218-740-7092 magiconline.com

FEBRUARY 16-18 MINNEAPOLIS, MINNESOTA

Mid-States Rendezvous Minneapolis Convention Center msdist.com/trade-shows/

FEBRUARY 21-26 DENVER, COLORADO

The Rocky Mountain Gift Show The Denver Mart 303-292-6278, ext. 5296 rockymountaingiftshow.com

FEBRUARY 23-26 DENVER, COLORADO

Denver Apparel & Accessory Market The Denver Mart 303-292-6278 denverapparelmarket.com

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

MARCH 12-14 LOS ANGELES, CALIFORNIA

LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

MARCH 21-24 DALLAS, TEXAS

Dallas Western Market Dallas Market Center 214-655-6100 214-744-7444 dallasmarketcenter.com

APRIL 8-10 CHICAGO, ILLINOIS Stylemax The Merchandise Mart 312-527-4141 stylemaxonline.com

APRIL 8-10 DENVER, COLORADO

Denver Apparel & Accessory Market The Denver Mart 303-292-6278 800-289-6278 denverapparelmarket.com

APRIL 9-10 DENVER, COLORADO CALA Show The Denver Mart calashows.com

APRIL 14-18 HIGH POINT, NORTH CAROLINA

High Point Market High Point Market Center 800-874-6492 336-869-1000 highpointmarket.org

APRIL 23-24 DELRAY BEACH, FLORIDA COAST Shows Seagate Hotel & Spa info@coastshows.com coastshows.com

APRIL 27-29 BILLINGS, MONTANA Billings Market Association Expo Center of MetraPark 406-652-2531 billingsmarketassoc.com

JUNE 3-4 DENVER, COLORADO

Denver Apparel & Accessory Market The Denver Mart 303-292-6278 denverapparelmarket.com

JUNE 11-13 LOS ANGELES, CALIFORNIA

LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

JUNE 11-13 CHICAGO, ILLINOIS NeoCon The Merchandise Mart 800-677-6278 neocon.com

JUNE 19-20 DELRAY BEACH,FLORIDA COAST Shows Seagate Hotel & Spa info@coastshows.com coastshows.com

JULY 23-26 DENVER, COLORADO

Outdoor Retailer Summer Market Colorado Convention Center 866-221-7934 outdoorretailer.com

JULY 29-31 CHICAGO, ILLINOIS Stylemax The Merchandise Mart 312-527-4141 stylemaxonline.com

AUGUST 7-11 ATLANTA, GEORGIA August Atlanta Apparel America’s Mart Atlanta 404-220-2848 americasmart.com

AUGUST 19-21 MINNEAPOLIS, MINNESOTA

Mid-States Rendezvous Minneapolis Convention Center msdist.com/trade-shows/

AUGUST 22-27 DENVER, COLORADO

The Rocky Mountain Gift Show The Denver Mart 303-292-6278 ext. 5296 rockymountaingiftshow.com

AUGUST 24-27 DENVER, COLORADO

Denver Apparel & Accessory Market The Denver Mart 303-292-6278 denverapparelmarket.com

SEPTEMBER 7-9 DENVER, COLORADO Denver International Western-English Apparel & Equipment Market Denver Merchandise Mart 800-295-1041 303-295-1040 denver-wesa.org

SEPTEMBER TBD PHOENIX, ARIZONA

Oasis Gift Show Phoenix Convention Center 800-424-9519 o oasis.org

SEPTEMBER 14-16 BILLINGS, MONTANA

Billings Market Association Show Expo Center of MetraPark 406-652-2531 billingsmarketassoc.com

SEPTEMBER TBD TORONTO, ONTARIO

Canadian Equestrian Equipment & Apparel Association International Centre 519-821-9207 ceeaamarket.ca

OCTOBER 9-12 LOS ANGELES, CALIFORNIA

OCTOBER 13-17 HIGH POINT, NORTH CAROLINA

High Point Market High Point Market Center 800-874-6492 336-869-1000 highpointmarket.org

OCTOBER 14-16 DENVER, COLORADO

Denver Apparel & Accessory Market Denver Merchandise Mart 303-292-6278 denverapparelmarket.com

OCTOBER 21-23 CHICAGO, ILLINOIS Stylemax The Merchandise Mart 312-527-4141 stylemaxonline.com

OCTOBER 30-31 DELRAY BEACH,FLORIDA COAST Show Seagate Hotel & Spa info@coastshows.com coastshows.com

NOVEMBER 4-7 GATLINBURG, TENNESSEE

Smoky Mountain Gift Show Gatlinburg Convention Center 800-318-2238 678-285-3976 smokymtngiftshow.com

NOVEMBER 8-11 DENVER, COLORADO

LA Fashion Market California Market Center 213-630-3600 californiamarketcenter.com

Outdoor Retailer Winter Market Colorado Convention Center 866-221-7934 outdoorretailer.com

2018 Anniversaries Congratulations to these companies celebrating landmark anniversaries in business.

Lane Boots – 10th Resistol – 90th Montana Silversmiths – 45th

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

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★ directory of companies ACCESSORY BAGS

Purses & Handbags Briefcases, Billfolds & Wallets Luggage, Bags, Gear & Travel

ACCESSORY GENERAL

Gloves Buckles Western Accessories, Miscellaneous Chaps, Chinks & Cuffs Wildrags, Bandannas & Neckties Caps Belts Braided Horsehair Accessories

ACCESSORY JEWELRY Jewelry Jewelry, Therapeutic Watches & Watchbands

APPAREL CHILDREN’S Children’s Apparel

APPAREL GENERAL

Shirts, T-Shirts & Sweatshirts Skirts Western Apparel, General Vests Men’s Western Blazers & Suits

APPAREL LEATHER Leather Apparel

APPAREL OUTERWEAR Outerwear, Coats, Dusters, Jackets & Slickers

APPAREL PANTS/JEANS Pants/Jeans

ART COLLECTIBLES Collectibles & Antiques

ART GREETING Greeting Cards, Notes & Stationery Calendars

ART PROMOTIONAL Promotional Items

ART WESTERN Prints, Photography Pencil Drawings & Posters Art, Western Sculpture

AUDIO-VIDEO HUMAN INTEREST Humor, Western Poetry, Cowboy Dance, Western Entertainment, Western

AUDIO-VIDEO LIFESTYLE Lifestyle, Western

AUDIO-VIDEO MUSIC Music

BOOKS HUMAN INTEREST Humor, Western Human Interest Poetry, Cowboy

BOOKS LIFESTYLE Lifestyle, Western Collectibles, Western Cookbooks

APPAREL SHIRTS

BOOKS RODEO

APPAREL SPECIALIZED

BOOKS WESTERN

Shirts, Western

Australian Apparel & Oilskins Hunting Apparel Underwear, Thermal, Riding Old West-Style Clothing Wedding Apparel, Western

APPAREL WORK Work Clothes

Rodeo Adventure, Western Art, Western & Equine

FOOTWEAR ACCESSORIES Boot Accessories & Boot Repair

FOOTWEAR BOOTS Boots, Western & Packer

FOOTWEAR FASHION Western Fashion Footwear & Moccasins

GIFTS Coffee Mugs Toys, Models, Games & Puzzles Christmas Items Western Gifts, Novelties Key Chains & Souvenirs

HAT ACCESSORIES Hat Cases Hat Cleaners Hatbands Hat Racks Hat Covers Stampede Strings Hat Accessories, Miscellaneous

HATS Hats

HOME DÉCOR GENERAL Tableware & Dinnerware, China Lighting Skulls, Decorative Home Decorations, Western Furniture, Western Picture Frames, Western Clocks

LEATHER CARE Leather Care, General

MISCELLANEOUS Foods Reproductions, Folklore & Cowboy Gear Sheepskin Products Sunglasses & Eye Protection Knives Perfumes & Colognes Creams & Lotions

MISCELLANEOUS BUSINESS Market/Expo Software, Retail Gift Wrap & Packaging Signs, Decals & Silhouettes Retail Fixtures & Displays

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

3-D BELT COMPANY, LP

ALBERTA BOOT CO.

ALPINE PUBLICATIONS

ANGELUS SHOE POLISH CO.INC.

APPAREL LEATHER, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, GIFTS, HATS, LEATHER CARE, MISCELLANEOUS

ART GREETING/ WESTERN, BOOKS LIFESTYLE

LEATHER CARE

ACCESSORY BAGS/ GENERAL, HAT ACCESSORIES, HOME DÉCOR

1001 Huser Boulevard PO Drawer E Schulenburg, TX 78956 800-622-3998 contactus@3dbelt.com www.3dbelt.com

8241 RANCH DESIGNS

8241 W FM 455 Celina, TX 75009 972-382-2140 a8241ranch@aol.com www.facebook.com/8241Ranch ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWLERY, GIFTS, HATS, HOME DÉCOR GENERAL

AAOR RUGS, DBA LEWIS BOBRICK ANTIQUES

1213 East 4th Avenue Denver, CO 80218 303-744-9203 lbashop1713@gmail.com www.lewisbobrickantiques.com

#50 - 50th Ave SE Calgary, Alberta T2G 5N3 403-263-4623 sales@albertaboot.com www.albertaboot.com

ALL BARNWOOD ENTERPRISES 1550 N 300 W Spanish Fork, UT 84660 801-372-4702 allbarnwood@gmail.com www.allbarnwood.com

HOME DÉCOR GENERAL, GIFTS

ALL THINGS EQUINE

P.O. Box 333 Zebulon, GA 30295 770-567-0347 info@allthingsequine.com www.allthingsequine.com

ART COLLECTIBLES

ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, ART PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

AIGLE BOOTS/ FRENCHFOOTWEAR.COM

ALLIGATOR LEATHER BUY KINNAMON

3121 Gardenbrook Drive Farmers Branch, TX 75234 866-966-9602 972-386-6500 CustomerService@FrenchFootwear.com www.frenchfootwear.com

8736 Longhorn Drive Lakeland, FL 33809 863-858-6971 alligatorleather@tampabay.rr.com www.alligatorleather.com

FOOTWEAR BOOTS

ACCESSORY BAGS/BELTS,ACCESSORY GENERAL, GIFTS, LEATHER

AL ZUNI GLOBAL JEWELRY

ALLWAYZ MFG.

1603 West Highway 66 Gallup, NM 87301 505-863-9345 alzuniglobal@gmail.com www.alzuniglobaljewelry.com ACCESSORY JEWELRY

ALAMO SADDLERY

220 RR 693 Box 648 Brackettville, TX 78832 800-687-7624 830-563-3255 alamosaddlery@sbcglobal.net www.alamosaddlery.com ACCESSORY GENERAL/ JEWELRY, LEATHER, AWARDS, GIFTS

6290 I-80 Service Road Pine Bluffs, WY 82082 307-245-3649 allwayzmfg@rtconnect.net www.allwayzmfg.com FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES,ART WESTERN, HOME DÉCOR GENERAL, MISCELLANEOUS

ALPHA OMEGA WESTERN FURNISHINGS, INC. 13421 Grass Valley Avenue P.O. Box1781 Grass Valley, CA 95945 800-959-7320 530-272-9254 sales@alpha-omegawf.com www.alpha-omegawf.com

ART COLLECTIBLES, ART WESTERN, HOME DÉCOR GENERAL,

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

38262 Linman Road Crawford, CO 81415 970-921-5005 customerservice@alpinepub.com www.alpinepub.com

AMERICAN FASHION ACCESSORIES / ANDWEST

5933 Sea Lion Pl. Suite 101-102 Carlsbad, CA 92010 760-444-0050 info@andwest.com www.andwest.com ACCESSORY GENERAL, FOOTWEAR FASHION

12060 Florence Avenue Santa Fe Springs, CA 90670 562-941-4242 paul@angelusshoepolish.com www.angelusshoepolish.com

ANNETTE'S TOUCH OF CLASS 2758 West Feeder IH 45 New Waverly, TX 77358 936-344-6900 atoc.gina@yahoo.com www.annettestouchofclass.com

ACCESSORY GENERAL/JEWELRY, APPAREL PANTS/ JEANS/GENERAL, GIFTS, HOME DÉCOR , MISC

AMERICAN HAT COMPANY

ANNIE OAKLEY PERFUMERY STUDIOS

HATS

GIFTS, MISCELLANEOUS

AMERICAN SADDLERY, INC.

ARIAT INTERNATIONAL, INC.

ACCESSORY GENERAL/ JEWELRY, LEATHER CARE

ACCESSORY BAGS/ GENERAL, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL GENERAL/ OUTERWEAR, FOOTWEAR ACCESSORIES/ BOOTS/ FASHION

8031 HWY 81 N P.O. Box 1288 Bowie, TX 76230 800-392-4197 information@americanhat.net www.americanhat.net

1001 East 37th Street Chattanooga, TN 37407 800-251-7288 423-867-7655 info@americansaddlery.com www.americansaddlery.com

AMERICAN WEST

290 Southwest 12th Avenue, #3 Pompano Beach, FL 33069 888-367-2383 954-785-3155 info@americanwest.cc www.americanwest.cc ACCESSORY BAGS, ACCESSORY GENERAL, HOME DÉCOR GENERAL

ANDERSON BEAN BOOT COMPANY, INC. 1750 East Expressway 83 Mercedes, TX 78570 956-565-2618 info@andersonbean.com www.andersonbean.com FOOTWEAR BOOTS

300 Johnson Street P.O. Box172 Ligonier, IN 46767 260-894-7219 myservice@annieo+G77akley.com www.annieoakley.com

3242 Whipple Road Union City, CA 94587 800-899-8141 sales@ariat.com www.ariat.com

ARISTA

49 Upper Wedgewood Lane Voorheesville, NY 12186 844-744-4782 250-544-0016 jocelyn@aristaequestrian.com www.aristaequestrian.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS

ARIZONA CASE

5289 West Montebello Avenue Glendale, AZ 85301 800-528-0195 623-931-3691 info@arizonacase.com www.arizonacase.com MISC BUSINESS

ARLOOM

AWST INTERNATIONAL

ACCESSORY BAGS, ACCESSORY JEWELRY

ACCESSORY JEWELRY

P.O. Box 845 Wimberley, TX 78676 512-457-9978 sales@arloom.com www.arloom.com

ARTFULLY EQUESTRIAN 127 Hurricane Street Mareina del Reay, CA 90292 747-237-7127 lizi@artfullyequestrian.com www.artfullyequestrian.com

ACCESSORY JEWELRY, GIFTS

ARTHUR COURT

123 E Montecito Ave Sierra Madre, CA 91024 800-446-7806 customerservice@arthurcourt.com www.arthurcourt.com HOME DÉCOR GENERAL, GIFTS

ARTISAN'S GALLERY

106 Copperwood Way Oceanside, CA 92058 619-448-2522 jnsimports@sbcglobal.net www.artisansgalleryinc.com HOME DÉCOR GENERAL

ARTISTIC STONE, INC.

30 Stoney Corners Road East Montpelier, VT 05651 866-826-4029 contact@artisticstone.org www.artisticstone.org ART COLLECTIBLES, ART PROMOTIONAL, ART WESTERN, GIFTS, HOME DÉCOR GENERAL, MISC BUSINESS

ARTWORK BY FRITZ ANDERS 288 Johnson Drive Castle Rock, CO 80104 303-688-7460 fritz@fritzandersart.com www.fritzandersart.com

P.O. Box 128 Bushnell, FL 33513 888-545-2978 352-569-0410 awstintl@aol.com www.awstintl.com

AZ-TEX HATS

3903 North Scottsdale Road Scottsdale, AZ 85251 480-481-9900 info@aztexhats.com www.aztexhats.com HATS

B BAR B WHOLESALE

BAILEY HAT COMPANY

BEX SUNGLASSES

HATS

ACCESSORY GENERAL

BARBOUR, INC.

BICKMORE

110 East Main Street Adamstown, PA 19501 855-384-7018 sales@baileyhats.com www.baileyhats.com

10750 Hi Tech Drive Whitmore Lake, MI 48189 734-449-8500 info@bickmore.com www.bickmore.com

55 Meadowbrook Drive Milford, NH 03055 800-338-3474 603-673-1313 info.na@Barbour.com www.barbour.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

BC HATS

GIFTS, HOME DÉCOR, LEATHER

HATS

B TUFF JEANS

BEATRIZ BALL COLLECTION

APPAREL PANTS/ JEANS/ GENERAL

4925 Crescent Technical Court St. Augustine, FL 32086 904-794-2008 will@connerhats.com www.bchats.com

661 St. Joseph Lane Harvey, LA 70058 888-265-1069 info@beatrizball.com www.beatrizball.com

253 Loy Street Burleson, TX 76028 817-447-4433 sales@bstrading.com www.bsthomedecor.net

HOME DÉCOR GENERAL

BADER SADDLES

30 Knollwood Drive, Suite G Rapid City, SD 57701 605-441-0147 info@badersaddles.com www.badersaddles.com ACCESSORY BAGS, ACCESSORY GENERAL, LEATHER CARE, MISC.

P.O. Box 246 Frankston, TX 75763 800-496-1086 903-876-1933 junior@atwoodhats.com www.atwoodhats.com HATS

GIFTS

BIG HAIRY DOG INFORMATION SYSTEMS, INC.

MISC BUSINESS

BEE NATURAL LEATHERCARE P.O. Box 820803 Vancouver, WA 98682 800-541-3264 360-891-7178 bnatural@pacifier.com www.beenaturalleathercare.com

BIG HORN / BT CRUMP, INC. See American Saddlery 800-251-7288 423-867-7655 www.americansaddlery.com

ACCESSORY GENERAL, ACCESSORY JEWELRY, LEATHER CARE

LEATHER CARE

BIG HORN GALLERIES

B-ELEGANT

1167 Sheridan Avenue Cody, WY 82414 307-527-7587 520-398-9209 bhgcody@bighorngalleries.com www.bighorngalleries.com

3647 Greenbriar Drive Stafford, TX 77477 281-313-0061 b_elegant@yahoo.com ACCESSORY JEWELRY

ART WESTERN

ATWOOD HAT COMPANY

228C South 40th Street Springdale, AR 72762 888-801-4391 info@bigcountryfarmtoys.com www.bigcountryfarmtoys.com

3205 Ramos Circle Sacramento, CA 95827 800-377-7776 info@bighairydog.com www.bighairydog.com

HOME DÉCOR GENERAL

B.S. TRADING RUG, LLC, THE

FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES, LEATHER CARE

BIG COUNTRY TOYS

133 Elm Street Blackfoot, ID 83221 866-286-4418 208-785-8963 bbarbwholesale@gmail.com www.bbarbwholesale.com

See Cowgirl Tuff Co. 877-340-3724 web@cowgirltuff.com www.btuffjeans.com

P.O. Box 1305 Logandale, NV 89021 702-398-3077 info@bexsunglasses.com www.bexsunglasses.com

BAG MAN, LLC

P.O. Box 162 Hammond, WI 54015 800-796-5333 info@afsbagman.com www.afsbagman.com/ chorebootcentral.html APPAREL OUTERWEAR, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS

BENNETT FINE JEWELRY

23623 N Scottsdale Road #B3 Scottsdale, AZ 85255 480-585-3080 602-448-2234 Bennett@Bennettfinejewelry.com www.bennettfinejewelry.com

BILAGAANAS

ACCESSORIES JEWELRY, APPAREL SPECIALIZED

ACCESSORY JEWELRY, ACCESSORY GENERAL

4404 Menual Northeast Albuquerque, NM 87110 505-883-8755 info@bilagaanas.com www.bilagaanas.com

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

BITS OF SILVER

9765 Carrisa Highway Santa Margarita, CA 93453 805-475-2224 ghbits@thegrid.net www.ghbitsofsilver.com ACCESSORY GENERAL/ JEWELRY

BLACK JACK BOOTS

10878 Gateway West Boulevard El Paso, TX 79935 888-598-1669 915-598-2668 blackjackboots@sbcglobal.net www.blackjackboots.net ACCESSORY GENERAL, FOOTWEAR BOOTS, HAT ACCESSORIES

BLAKE JONES DESIGNS 113 South Parkway Drive Lavernia, TX 78121 210-286-8783 orders@leatherkingtx.com www.blakejonesdesigns.com

ACCESSORY BAGS, APPAREL GENERAL, ART COLLECTIBLES/ PROMOTIONAL, FOOTWEAR ACCESSORIES, MISC.

BLING A GOGO

275 Park Meadows Fayetteville, TX 78940 979-249-2564 sales.blingagogo@gmail.com www.bling-a-gogo.com

ACCESSORY JEWELRY/GENERAL, APPAREL GENERAL, GIFTS

BLUE Q

103 Hawthorne Avenue Pittsfield, MA 01201 413-442-1600 webbo@blueq.com www.blueq.com GIFTS, MISCELLANEOUS

BOHLIN COMPANY

4230 LBJ Freeway, Suite 150 Dallas, TX 75244 800-823-8340 972-960-0335 lifestyle@bohlinmade.com www.bohlinmade.com ACCESSORY GENERAL/ JEWELRY

BORDER LEATHER CORP. 261 Broadway Chula Vista, CA 91910 800-732-6936 sales@borderleather.com www.borderleather.com

ACCESSORY GENERAL/ JEWELRY, APPAREL PANTS/ JEANS/LEATHER, LEATHER CARE

BOULET BOOTS

348 Rt 11 Champlain, NY 12919 888-255-4450 518-298-8602 boulet@bouletboots.com www.bouletboots.com FOOTWEAR BOOTS

BRANDY PARFUMS, LTD. 1173A 2nd Avenue New York, NY 10021 212-628-5221 info@brandyparfums.com www.brandyparfums.com GIFTS, MISCELLANEOUS

BREYER ANIMAL CREATIONS (REEVES INTERNATIONAL) 14 Industrial Road Pequannock, NJ 07440 800-413-3348 breyerwebstore@reevesintl.com www.breyerhorses.com

ACCESSORY BAGS/ GENERAL

BROKEN ARROW SILVER CO. P.O. Box 575 Sealy, TX 77474 800-642-7769 sales@brokenarrowsilver.com www.brokenarrowsilver.com

ACCESSORY GENERAL/ JEWELRY, GIFTS, HOME DÉCOR GENERAL

BRONTE COLLECTION, THE

FOOTWEAR ACCESSORIES

APPAREL GENERAL

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

ACCESSORIES GENERAL, APPAREL OUTERWEAR/ GENERAL, HATS

ACCESSORY GENERAL

6090 Enterprise Drive, Suite E Diamond Springs, CA 95619 800-873-0781 530-545-0139 john@buckarooleather.com www.buckarooleather.com

ACCESSORIES BAGS, ACCESSORIES GENERAL, ACCESSORIES JEWELRY, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SPECIALIZED, ART WESTERN, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, GIFTS, HATS, HAT ACCESSORIES, LEATHER CARE, MISCELLANEOUS

ACCESSORY JEWELRY, APPAREL PANTS/ JEANS/ GENERAL

BURNS SADDLERY

P.O. Box 510 San Juan Bautista, CA 95045 831-623-4542 buckaroobrand@yahoo.com www.buckaroobrand.com

BUCKAROO LEATHER PRODUCTS

BUCKAROO STYLE, LLC

BROAD BAY COTTON

ACCESSORY BAGS, GIFTS

20861 Johnson Street #112 Pembroke Pines, FL 33029 877-405-6099 954-670-0216 customerservice@bullhidehats.com www.bullhidehats.com

BURNS COWBOY SHOP

ART GREETING / WESTERN, GIFTS, HOME DÉCOR GENERAL

5908 Thurston Avenue #200 Virginia Beach, VA 23455 800-676-8337 khoi@broadbaycotton.com www.broadbaycotton.com

BULLHIDE HAT, CO.

BUCKAROO BRAND WILD RAGS, THE

ART COLLECTIBLES, GIFTS

325-212-7544 sales@bootrugs.com www.bootrugs.com

P.O. Box 129 Yoakum, TX 77995 800-531-1065 361-293-2345 brushycreekbeltco@hotmail.com www.brushycreekbeltco.com

100 Stallion Way Liberty Hill, TX 78642 512-600-1608 wholesale@buckaroostyle.com www.buckaroostyle.com

11985 U.S. Hwy 1, Suite 207 North Palm Beach, FL 33408 800-411-3211 info@thebrontecollection.com www.thebrontecollection.com

BOOT RUGS

BRUSHY CREEK BELT & BUCKLE COMPANY

BUCK'S BAGS, INC.

2401 West Main Street Boise, ID 83702 800-284-2247 208-344-4400 info@bucksbags.com www.bucksbags.com ACCESSORY BAGS/ GENERAL, APPAREL GENERAL/ PANTS/ JEANS/ OUTERWEAR/SHIRTS/ SPECIALIZED, GIFTS, HAT ACCESSORIES

BUFFALO BILLFOLDS 4435 West 200 North LaGrange, IN 46761 877-422-8900 ron@buffalobillfolds.com www.buffalobillfolds.com

ACCESSORY BAGS/ GENERAL, ACCESSORY JEWELRY, GIFTS

363 Main Street Park City, UT 84060 800-453-1281 435-529-7484 info@burns1876.com www.burnscowboyshop.com

363 Main Street Park City, UT 84060 435-529-7484 800-453-1281 info@burns1876.com www.burnscowboyshop.com ACCESSORY GENERAL, FOOTWEAR, HATS, APPAREL GENERAL

C. COOKIE DRISCOLL, INC. 520 Tract Road Fairfield, PA 17320 717-642-9141 sales@cookiesincorporated.com www.cookiesincorporated.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, ART COLLECTIBLES, ART GREETING, ART PROMOTIONAL, GIFTS, HAT ACCESSORIES

C.A. ZOES MANUFACTURING COMPANY, INC. 168 North Sangamon Street Chicago, IL 60607 312-666-4018 info@zoesmfgco.com www.zoesmfgco.com LEATHER CARE

CALIFORNIA CLASSICS 6180 North River Road Paso Robles, CA 93446 805-434-3858 info@calclassics.net www.calclassics.net

ACCESSORY BAGS/ GENERAL,APPAREL GENERAL,ART COLLECTIBLES/ GREETING,/WESTERN, BOOKS HUMAN INTEREST/ LIFESTYLE/WESTERN, GIFTS, HAT ACCESSORIES, HATS, HOME DÉCOR GENERAL, LEATHER CARE, MISC.,AUDIO/VIDEO MUSIC

CARHARTT WORK BOOTS 5750 Mercury Drive Dearborn, MI 48126 800-833-3118 Just_Ask_Us@Carhartt.com www.carhartt.com

APPAREL PANTS/ JEANS/ WORK/ OUTERWEAR, FOOTWEAR BOOTS

CAROLYN POLLACK STERLING/ AMERICAN WEST JEWELRY

6815 Academy PKWY West NE Albuquerque, NM 87109 855-266-6066 800-827-6543 customerservice@carolynpollack.com www.carolynpollack.com ACCESSORY JEWELRY

CAROUSEL FARM

1640 Darke Lane Kearneysville, WV 25430 304-725-3909 carouselfarm@frontier.net www.carouselfarm.com LEATHER CARE

CARROLL COMPANIES, INC. 1640 Old Highway 421 South Boone, NC 28607 828-264-2521 800-884-2521 credit@clgco.com www.carrolloriginalwear.com

ACCESSORY BAGS,APPAREL PANTS/ JEANS/ LEATHER, FOOTWEAR BOOTS, HOME DÉCOR GENERAL

CASSIDY'S CASUALS, INC. 7035 State Rd Millington, MI 48746 989-652-9000 sales@cassidyscasuals.com www.cassidyscasuals.com

ACCESSORY BAGS/ GENERAL/ JEWELRY,APPAREL GENERAL/ LEATHER/OUTERWEAR/SPECIALIZED

CATHERINE CANINO JEWELRY, INC.

6 Peter Cooper Road #13H New York, NY 10010 212-924-5660 infocaninojewelry@verizon.net www.caninojewelry.com ACCESSORY JEWELRY

CAYUSE WESTERN AMERICANA 255 N Glenwood Ave P.O. Box 1006 Jackson, WY 83001 307-739-1940 info@cayusewa.com www.cayusewa.com

CHARLIE 1 HORSE

See Hatco info@hat-co.com www.charlie1horsehats.com HATS

CHELSEA COLLETTE COLLECTIONS

136 Hillview Loop Boerne, TX 78006 210-827-5130 chelseacollette@yahoo.com www.chelseacollettecollections.com ACCESSORY JEWELRY/GENERAL

CHRISTIN WOLF GALLERY

CCI BRANDS

ACCESSORY JEWELRY

CHACON BELTS & BUCKLES P.O. Box 859 Rociada, NM 87742 505-454-1196 505-454-1833 bruce@chaconbelts.com www.chaconbelts.com ACCESSORY GENERAL

CHARACTERS UNLIMITED, INC. 709 Foothill Court Boulder City, NV 89005 702-294-0563 info@charactersunlimitedinc.com www.charactersunlimitedinc.com

ART PROMOTIONAL, BOOKS HUMAN INTEREST, GIFTS, MISC BUSINESS

CHARLES UNDERWOOD FINE LEATHERGOODS P.O. Box 1129 Carefree, AZ 85377 888-882-0002 support@charlesunderwood.biz www.charlesunderwood.biz

ACCESSORY BAGS, ART GREETING, GIFTS, HOME DÉCOR GENERAL, LEATHER CARE

3508 Tyrone Drive Austin, TX 78759 512-736-6990 clare@horsesculptor.com www.horsesculptor.com ART WESTERN

ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL LEATHER, ART COLLECTIBLES, ART WESTERN, BOOKS LIFESTYLE, FOOTWEAR BOOTS, GIFTS, HAT ACCESSORIES

13101 Ashland Road Ashland, VA 23005 800-890-3069 info@ccibrands.com www.ccibrands.com

CLARE CHRISTIE BRONZE SCULPTURE

206 San Felipe Northwest Ste 3 Albuquerque, NM 87104 505-242-4222 info@christinwolf.com www.christinwolf.com

CHUCK DEHAAN PAINTER OF HORSES P.O. Box 68 Graford, TX 76449 940-328-9450 chuck@chuckdehaan.com www.chuckdehaan.com

CLASSIC AWARDS

23739 South Highway 550 Montrose, CO 81401 888-644-4009 970-240-3383 info@classicawardsco.com www.classicawardsco.com ACCESSORY BAGS, ART COLLECTIBLES/ PROMOTIONAL/ WESTERN, GIFTS, HOME DÉCOR

CLINT ORMS ENGRAVERS & SILVERSMITHS 229B Old Ingram Loop P.O. Box 249 Ingram, TX 78025 830-367-7949 accounts@clintorms.com www.clintorms.com

ACCESSORY GENERAL/ JEWELRY, ART WESTERN, HAT ACCESSORIES

ART GREETING, ART WESTERN, BOOKS WESTERN

CHUGWATER CHILI CORP. P.O. Box 92 Chugwater, WY 82210 800-972-4454 chugchili@chugwaterchili.com www.chugwaterchili.com GIFTS, MISCELLANEOUS

CINCH JEANS

See Miller International 866-545-7035 www.cinchjeans.com APPAREL PANTS/ JEANS, APPAREL SHIRTS

CIRCLE S TAILOREDWEAR See Sidran, Inc. 800-969-5015 www.sidraninc.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, APPAREL SHIRTS, APPAREL SPECIALIZED

COFI GENUINE LEATHER 526 High Street Denver, CO 80218 773-706-2636 stephanie@cofileathers.com www.cofileathers.com

ACCESSORY BAGS/ GENERAL, FOOTWEAR FASHION/ BOOTS

COLORADO DALLAS, LLC 39329 Highway 285 P.O. Box162 Jefferson, CO 80456 877-836-1550 719-836-1550 info@coloradodallas.com www.coloradodallas.com HOME DÉCOR GENERAL

COLORADO HORSEHAIR, INC. 4949 Broadway, Suite 128 Boulder, CO 80304 800-595-2644 cohh@aol.com www.coloradohorsehair.com

ACCESSORY GENERAL, ACCESSORY JEWELRY, HAT ACCESSORIES

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

COLORADO SILVER STAR CORP.

COUNTRY MILLS, INC.

ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, ART COLLECTIBLES, ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL

ART WESTERN, GIFTS, HOME DÉCOR GENERAL

P.O. Box 16731 Denver, CO 80216 800-878-2772 303-295-1353 info@coloradosilverstar.com www.coloradosilverstar.com

COLOR-PLUS LEATHER RESTORATION SYSTEM, LLC 106 Harrier Court Milford, PA 18337 570-686-3158 admin@colorplus.com www.colorplus.com LEATHER CARE

COMANCHEROS

Via dei Mestieri, 13 36025 Noventa Vicentina (Vicenza), Italy 0039-0444-861575 info@comancheros.it www.comancheros.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, HATS

COMSTOCK HERITAGE

9475 Double R Blvd Ste 4 Reno NV 89521 775-882-8500 info@comstockheritage.com www.comstockheritage.com ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES MISC.

P.O. Box 507 Colmar, PA 18915 800-830-8583 610-847-3284 cbjsalesoffice@gmail.com www.countrymills.com

COUNTRY ROAD, INC.

118 County Road 752 Tupelo, MS 38801 662-566-8855 www.countryroadranchliving.com HOME DÉCOR GENERAL

COWBOY COLLECTIBLES P.O. Box 128 Hungry Horse, MT 59919 877-920-9961 contactus@cowboy-gifts.com www.cowboy-gifts.com

ACCESSORY GENERAL/ JEWELRY

COWBOY HARDWARE

2726 East Mohawk Lane Phoenix, AZ 85050 602-404-0317 info@cowboyhardware.com www.cowboyhardware.net ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

COWBOY IMAGES WILD RAGS 141 East 50 North Jerome, ID 83338 208-731-3621 julie@cowboywildrags.com www.cowboywildrags.com ACCESSORY GENERAL

COREEN CORDOVA JEWELRY 901 Sir Francis Drake Blvd, Ste B Kentfield, CA 94904 505-930-5916 inspired@coreencordova.com www.coreencordova.com ACCESSORY JEWELRY

CORRAL BOOT COMPANY 3107 S Closner Blvd Edinburg, Texas 956-383-3380 www.corralboots.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR BOOTS, FOOTWEAR FASHION

COWBOY LIVING

460 East 2532 South Washington, UT 84780 208-590-7236 sales@cowboyliving.com www.cowboyliving.com ART GREETING, GIFTS, HOME DÉCOR GENERAL, MISC BUSINESS

COWGIRL DIRT

P.O. Box 684187 Austin, TX 78701 855-771-3478 info@cowgirldirt.com www.cowgirldirt.com GIFTS, MISCELLANEOUS

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

COWGIRL JUSTICE

CRUMRINE MFG. JEWELERS

APPAREL PANTS/ JEANS, APPAREL GENERAL

ACCESSORY GENERAL/ JEWELRY, ART PROMOTIONAL, GIFTS

COWGIRL TUFF COMPANY

CULTURED COWBOY DIST.

ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL PANTS/ JEANS

APPAREL SPECIALIZED, BOOKS HUMAN INTEREST

COWPERSON TACK

CUMBERLAND OUTFITTERS

7th Floor Showroom #7884 Dallas Market Center 214-675-2099 jamise@cowgirljustice.Com www.cowgirljustice.com

185 Swendra Blvd Cokato, MN 55321 877-868-7419 customerservice@cowgirltuffco.com www.cowgirltuffco.com

Hwy 377, P.O. Box 738 Kingston, OK 73439 580-795-2649 info@cowpersontack.com www.cowpersontack.com

145 Catron Drive Reno, NV 89512 800-444-3575 sales@crumrinebuckles.com www.crumrineonline.com

1521 Bypass 72 Northeast Greenwood, SC 29649 866-492-6926 864-223-3700 cowboy@culturedcowboy.com www.culturedcowboy.com

See Ely & Walker 800-359-1878 www.elyandwalker.com

APPAREL PANTS/ JEANS/ CHILDREN'S/ SHIRTS

ACCESSORY GENERAL

CRICHLOW DATA SCIENCES,INC. 2500 Drane Field Rd Ste #107 Lakeland, FL 33811 800-678-4535 863-616-1222 sales@thegeneralstore.com www.thegeneralstore.com

CYPRESS TRAILS EQUESTRIAN CENTER 21415 Cypresswood Drive Humble, TX 77338-1287 281-446-7232 darolynride@yahoo.com www.horseridingfun.com AUDIO-VIDEO LIFESTYLE

MISC BUSINESS

DALLAS HATS, INC. CRIPPLE CREEK CREATIONS

3028 Lincoln Court Garland, TX 75041 972-864-8300 eddie@dallashats.com www.dallashats.com

GIFTS, HOME DÉCOR GENERAL

ACCESSORY GENERAL,APPAREL SPECIALIZED, HAT ACCESSORIES, HATS

229 Lasso Drive Bandera, TX 78003 888-252-8810 www.cripplecreekcreations.com

CROSS A RANCH HANDCREAM P.O. Box 1072 Salida, CO 81201 800-422-2166 bees@crossaranch.com www.crossaranch.com

GIFTS, MISCELLANEOUS

CRUEL DENIM

See Miller International 866-545-7035 www.crueldenim.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

DAN POST BOOT COMPANY 1751 Alpine Drive Clarksville, TN 37040 800-447-3533 931-645-1626 info@danpostboots.com www.danpostboots.com FOOTWEAR BOOTS

DANIEL MILLER

400 Highway 310 Deaver, WY 82421 307-272-2007 daniel@danielmillerleather.com www.danielmillerleather.com HOME DÉCOR GENERAL

DANSKO

33 Federal Road West Grove, PA 19390 800-326-7564 moreinfo@dansko.com www.dankso.com FOOTWEAR FASHION

DARK HORSE CHOCOLATES / HARBOR SWEETS 85 Leavitt Street Salem, MA 01970 800-234-4860 800-243-2115 info@harborsweets.com www.harborsweets.com/category/ dark-horse-chocolates MISCELLANEOUS

DEHNER COMPANY, THE 3614 Martha Street Omaha, NE 68105 402-342-7788 info@dehner.com www.dehner.com

FOOTWEAR ACCESSORIES, LEATHER CARE

DER DAU CUSTOM MADE BOOTS & SHOES, INC. 1885 McDonald Avenue Brooklyn, NY 11223 718-336-4513 salesrep@derdau.com www.derdau.com

ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, FOOTWEAR FASHION, LEATHER CARE, MISCELLANEOUS

DESERT ROSE

P.O. BOX 2068 Stephenville, TX 76401 918-961-8586 www.theofficialdesertrose.com ACCESSORY JEWELRY

DESERT ROSE DESIGN STUDIO 3400 East Speedway Boulevard, Suite 118-138 Tucson, AZ 84716 desert_rose@jandhanson.com www.desertrosedesignstudio.com ACCESSORY JEWELRY, GIFTS

DESIGNS BY LORIECE P.O. Box 2228 Howell, MI 48843 517-376-9308 lb@loriece.com www.loriece.com

ACCESSORY GENERAL, ACCESSORY JEWELRY, ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL

DESIGNS BY PAT

31524 Bruner Road Waller, TX 77484 800-728-7376 936-931-2177 designsbypat@hotmail.com www.designsbypat.com ACCESSORY GENERAL, APPAREL GENERAL, APPAREL PANTS/ JEANS, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, HATS

DESIGNS BY ROCKI GORMAN 119 Old Santa Fe Trail Santa Fe, NM 87501 505-983-7833 rockig@msn.com www.rockigorman.com ACCESSORY JEWELRY

DEVENYNS LIMITED EDITIONS 1435 Southfork Road Cody, WY 82414 800-966-7623 307-587-6867 art@stevedevenyns.com www.stevedevenyns.com

DORFMAN-PACIFIC HAT CO. 2615 Boeing Way Stockton, CA 95206 800-367-3626 custservice@dorfman-pacific.com www.dorfman-pacific.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, HAT ACCESSORIES, HATS

DOUBLE D RANCHWEAR 122 West Grand Avenue Yoakum, TX 77995 800-899-3379 361-293-2394 info@ddranchwear.com www.ddranchwear.com

APPAREL PANTS/ JEANS, APPAREL GENERAL

DOUBLE J SADDLERY

2243 US Highway 77A South Yoakum, TX 77995 800-669-2535 361-293-6364 sales@doublejsaddlery.com www.doublejsaddlery.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, HOME DÉCOR GENERAL

DOUBLE-H BOOTS

See HH Brown 800-441-4319 workgrouporders@hhbrown.com www.doublehboots.com FOOTWEAR BOOTS, FOOTWEAR FASHION

DIAN MALOUF JEWELRY, INC.

DOUGLAS MAGNUS

ACCESSORY JEWELRY

DON BECK BRONZE SCULPTURE P.O. Box 713 Baker City, OR 97814 541-524-1633 donbeck@donbeckbronzes.com www.donbeckbronzes.com

ACCESSORY GENERAL, ART COLLECTIBLES, ART WESTERN, GIFTS, HOME DÉCOR GENERAL

2250 Airport Boulevard, Suite 300 Aurora, CO 80011 800-395-8225 info@downunderweb.com www.downunderweb.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SPECIALIZED, HATS, LEATHER CARE

DRI DUCK TRADERS, INC.

ART WESTERN

3110 Webb Avenue, Suite 202 Dallas, TX 75205 214-520-3123 sales@dian-malouf.com www.dian-malouf.com

DOWN UNDER SADDLE SUPPLY, INC.

7007 College Boulevard Suite 700 Overland Park, KS 66211 866-852-8222 customerservice@driduck.com www.driducktraders.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL WORK

DUBARRY OF IRELAND (USA) 106 West Christine Road Nottingham, PA 19362 866-658-3569 us-sales@dubarry.com www.dubarry.us

ACCESSORY BAGS, FOOTWEAR BOOTS, LEATHER CARE

DURANGO BOOTS

See Rocky Boots 866-442-4908 740-753-9100 erin.delong@rockybrands.com www.durangoboot.com FOOTWEAR BOOTS/ FASHION

DUSTY ROCKER BOOTS

905 Early Street Santa Fe, NM 87505 505-983-6777 info@douglasmagnus.com www.douglasmagnus.com ACCESSORY GENERAL, ACCESSORY JEWELRY

DOWLING GRAPHICS, INC. 12920 Automobile Boulevard Clearwater, FL 33762 800-749-6933 info@dowlinggraphics.com www.dowlinggraphics.com

APPAREL PANTS/ JEANS, APPAREL GENERAL

7004 State Highway 79 North Wichita Falls, TX 76305 940-761-9960 sales@dustyrockerboots.com www.dustyrockerboots.com FOOTWEAR BOOTS, FOOTWEAR FASHION

E. VOGEL CUSTOM BOOTS & SHOES

63 Flushing Avenue Bldg 3 Suite 805 Brooklyn, NY 11205 718-522-3899 718-852-2887 vdittmer@gmail.com www.vogelboots.com FOOTWEAR ACCESSORIES, FOOTWEAR FASHION

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

EDGEWOOD LEATHER

#3 Cheyenne Trail Moriarty, NM 87035 505-832-0313 sales@edgewoodleather.com www.edgewoodleather.com ACCESSORY GENERAL

EL PASO SADDLE BLANKET CO. 6926 Gateway East El Paso, TX 79915 800-351-7847 info@elpasosaddleblanket.com www.elpasosaddleblanket.com

ACCESSORY BAGS, HOME DÉCOR

ELDEN COLLECTIONS

1551 East Orangethorpe Avenue Fullerton, CA 92831 714-738-8424 HOME DÉCOR GENERAL

ELLENBECKER TRADING CO. P.O. Box 1397 Lawrence, KS 66044 800-844-4330 sheri@ellenbeckertrading.com www.ellenbeckertrading.com HOME DÉCOR GENERAL

ELY & WALKER

208 Hartmann Drive Lebanon, TN 37087 800-359-1878 customerservice@elyandwalker.com www.elyandwalker.com APPAREL PANTS/ JEANS/ SHIRTS/ CHILDREN'S/ OUTERWEAR

EMPIRE DESIGNS, INC. 7 South Main Street Englishtown, NJ 07726 732-446-6447 www.empire-designs.com

APPAREL GENERAL/PANTS/ GIFTS

ENGERGIZER HOLDINGS, INC. 533 Maryville University St. Louis, MO 63141 314-985-2000 LEATHER CARE

ENGRAVER, THE

1222 Ashbridge Road West Chester, PA 19380 610-430-0123 Engraver@The-Engraver.us www.the-engraver.us ACCESSORY GENERAL, MISC BUSINESS

EPONA LTD.

P.O. Box 271 Fairfax, CA 94978 800-863-7662 415-454-7016 info@eponaproducts.com www.eponaproducts.com ACCESSORY BAGS, GIFTS, LEATHER CARE

EQUIPMENT OF CULTURE 18358 Northwest 27th Street Morriston, FL 32668 352-465-2464 rm@eofc.com www.eofc.com

FASHION HORSE

229 Larsson Street Manhattan Beach, CA 90266 714-724-6979 karin@fashionhorse.com www.fashionhorse.com HOME DÉCOR GENERAL

FERRINI USA, INC.

1810 Surveyor Boulevard Carrollton, TX 75006 800-626-9193 972-478-7878 sales@ferriniusa.com www.ferriniusa.com

HOME DÉCOR GENERAL

ACCESSORY BAGS, ACCESSORY GENERAL, FOOTWEAR BOOTS, FOOTWEAR FASHION

ETERNAL PERSPECTIVE HANDBAGS, LLC

FIEBING COMPANY, INC.

7020 Arbutus Street Arvada, CO 80004 303-944-8381 lynn.gerber@comcast.net www.eternalperspectivehandbags.com ACCESSORY BAGS/ JEWELRY

F & M HAT COMPANY 103 Walnut Street P.O. Box 40 Denver, PA 17517 800-953-4287 717-336-5505 info@fmhat.com www.fmhat.com

HAT ACCESSORIES, HATS

FANTAZIA APPAREL

Denver Mart Showroom #1535 Denver, CO 80216 303-295-2286 213-746-2200 fantaziadany@earthlink.net www.fantaziaapparel.com ACCESSORY GENERAL, APPAREL GENERAL

FARM BOY & FARM GIRL BRAND CLOTHING 182 Wildwood Bay Drive Mahtomedi, MN 55115 866-317-6430 651-917-7444 support@farmboybrand.com www.farmboybrand.com

ACCESSORY BAGS/ GENERAL, APPAREL CHILDREN'S/ GENERAL/ OUTERWEAR/ PANTS/ JEANS/ WORK/ SPECIALIZED, GIFTS, HATS, HOME DÉCOR GENERAL

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

P.O. Box 694 Milwaukee, WI 53201 800-558-1033 414-271-3769 sales@fiebing.com www.fiebing.com

FOOTWEAR ACCESSORIES, LEATHER CARE

G.T. REID EQUESTRIAN SALES 2552 Turkey Creek Road Oilville, VA 23129 888-870-7343 804-749-3184 sales@gtreidsales.com www.gtreidsales.com

ART GREETING, GIFTS, FOOTWEAR ACCESSORIES, HOME DÉCOR GENERAL, MISC BUSINESS

GABRIELLE ENGLAND, INC. 1520 Woodard Court Northwest Olympia, WA 98502 888-956-1017 305-956-1017 info@gabrielleengland.com www.gabrielleengland.com

APPAREL PANTS/ JEANS, APPAREL GENERAL, GIFTS, MISCELLANEOUS

GAME DAY BOOTS

4612 Burleson Road Suite K Austin, TX 78744 512-693-4263 info@gamedayboots.com www.gamedayboots.com ACCESSORY BAGS, FOOTWEAR BOOTS

FILSON COMPANY P.O. Box 304020 Seattle, WA 98124 800-624-0201 www.filson.com

ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, FOOTWEAR ACCESSORIES

FOUR WINDS WEST

2851 North Silver Spur Drive Tucson, AZ 85745 520-622-7536 info@fourwindswest.com www.fourwindswest.com ACCESSORY BAGS, ACCESSORY GENERAL

FRYE COMPANY

350 Fifth Ave., 9th Floor New York, NY 10118 800-826-3793 davidmoore@thefryecompany.com www.fryeboots.com FOOTWEAR BOOTS

GEIER GLOVE COMPANY 810 West Main P.O. Box 655 Centralia, WA 98531 360-736-5883 info@geierglove.com www.geierglove.com

ACCESSORY GENERAL, APPAREL CHILDREN'S/ GENERAL/ PANTS/ JEANS, APPAREL LEATHER, FOOTWEAR FASHION, MISC.

GIBBS SMITH PUBLISHER P.O. Box 667 Layton, UT 84041 800-748-5439 800-835-4993 tradeorders@gibbs-smith.com www.gibbs-smith.com

ART GREETING, BOOKS HUMAN INTEREST/ LIFESTYLE/ WESTERN

GIST SILVERSMITHS

4385 Pleasant Valley Road Placerville, CA 95667 800-456-4478 530-644-8000 info@gistsilversmiths.com www.gistsilversmiths.com ACCESSORY GENERAL/ JEWELRY, GIFTS, MISCELLANEOUS

GLOBAL BRANDS GROUP

350 5th Avenue New York, NY 10118 646-839-7000 business@globalbrandsgroup.com www.globalbrandsgroup.com APPAREL GENERAL,

GLITTER FLOPS

2520 Hwy 82 E. Ste 8A Whitesboro, TX 76273 903-564-7808 www.glitterflops.com ACCESSORY JEWELRY, FOOTWEAR FASHION, HATS

GRABBER PERFORMANCE GROUP 3791 Main Street Philidelphia, PA 19127 800-518-0938 800-423-1233 directsales@grabberworld.com www.warmers.com APPAREL SPECIALIZED, FOOTWEAR ACCESSORIES

GRAYS CUSTOM SADDLERY 406 Market Street Horseshoe Bend, AR 72512 870-670-4800 870-291-0449 john7gray@centurytel.net www.grayscustomsaddlery.com

ACCESSORY GENERAL, APPAREL LEATHER, ART COLLECTIBLES, ART WESTERN, GIFTS, HAT ACCESSORIES, HATS, HOME DÉCOR GENERAL, LEATHER CARE

GREELEY HAT WORKS, INC. 2613 8th Avenue Greeley, CO 80631 888-367-2428 sales@greeleyhatworks.com www.greeleyhatworks.com HAT ACCESSORIES, HATS

GYPSY JUNKIES

1716 W. Horizon Ridge Pkwy #130 Henderson, NV 89012 323-759-2000 info@gypsyjunkies.com www.gypsyjunkies.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL

HAMMER PLASTICS

1015 East 12th Street Mishawaka, IN 46544 574-255-7230 customsales@hammerplastics.com www.hammerplastics.com ACCESSORY BAGS, HAT ACCESSORIES, MISCELLANEOUS BUSINESS

HANSEN WESTERN GEAR 725 Townhill Road Oakdale, CA 95361 209-847-7390 tim@hansensilver.com www.hansensilver.com

ACCESSORY GENERAL/ JEWELRY, GIFTS, HAT ACCESSORIES, MISCELLANEOUS

HARLEY DAVIDSON FOOTWEAR

1400 Industries Road Richmond, IN 47374 866-699-7379 hdweb@wwwinc.com www.harley-davidsonfootwear.com FOOTWEAR BOOTS, FOOTWEAR FASHION

HARTMANN LUGGAGE 200 Hartmann Drive Lebanon, TN 37087 888-204-4391 questions@hartmann.com www.hartmann.com ACCESSORY BAGS

HATCO

601 Marion Drive Garland, TX 75042 972-494-0511 info@hat-co.com www.hat-co.com

HH BROWN

124 W Putnam Ave Greenwich, CT 06830 203-661-2424 doublehbootservice@hhbrown.com www.hhbrown.com FOOTWEAR FASHION

3011 Skyway Circle South Irving, TX 75038 866-960-9710 972-484-2996 sales@hiendaccents.com www.hiendaccents.com GIFTS, HOME DÉCOR GENERAL

HOBBY HILL FARM

2652 Anderson Highway Powhatan, VA 23139 804-598-6095 sharon@hobbyhillfarm.com www.hobbyhillfarm.com ACCESSORY GENERAL, APPAREL GENERAL, APPAREL SHIRTS

13775 Stockton Avenue Chino, CA 91710 800-569-5885 909-613-1686 customerserv@hobbyhorseinc.com www.hobbyhorseinc.com ACCESSORY GENERAL/ JEWELRY, APPAREL PANTS/ JEANS/ GENERAL/ OUTERWEAR, HATS

HOME COMFORTS AND MOORE

11415 South Shoshoni Drive Phoenix, AZ 85044 480-598-2982 sales@homecomfortsandmoore.com www.homecomfortsandmoore.com HOME DÉCOR GENERAL

P.O. Box 456 Goshen, NY 10924 845-294-0656 jevers@warwick.net www.horsehollowpress.com

ART PROMOTIONAL, BOOKS HUMAN INTEREST, ART WESTERN, BOOKS LIFESTYLE, GIFTS

HORSECITY.COM

2112 Montgomery Street Fort Worth, TX 76107 817-569-7149 817-737-9266 www.horsecity.com MISC BUSINESS

18134 Fort Lauder Lane Perris, CA 92570 949-887-3278 hottotrot@hottotrotapparel.com www.hottotrotapparel.com APPAREL GENERAL, APPAREL SHIRTS, FOOTWEAR ACCESSORIES

HOUSE OF WOLVES

2442 NW Market St., #745 Seattle, WA 98107 206-771-5603 info@houseofwolves.com www.houseofwolvesleather.com ACCESSORY BAGS

ICEBOX, THE

HERITAGE

HONEY HOUSE NATURALS

See HiEnd Accents sales@homemaximports.com www.homemaximports.com HOME DÉCOR GENERAL

P.O. Box 1348 Milton, WA 98354 866-423-3227 253-926-8193 customerservice@ honeyhousenaturals.com www.honeyhousenaturals.com GIFTS, MISCELLANEOUS

ACCESSORY GENERAL, APPAREL GENERAL/OUTERWEAR, HATS

HOT TO TROT APPAREL

HOBBY HORSE, INC.

HOMEMAX IMPORTS

APPAREL GENERAL, GIFTS WESTERN, HATS

830-885-5112 info@getyourhooey.com www.getyourhooey.com

HORSE HOLLOW PRESS

HIEND ACCENTS

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, HAT ACCESSORIES, HATS

1201 Gilbert Road Bishop, Alabama 30621 706-318-8579 706-318-8579 reach.heritage@gmail.com www.farmheritage.us

HOOEY BRANDS

700 Lake Avenue Atlanta, GA 30307 404-522-2665 info@iceboxmail.com www.iceboxcoolstuff.com APPAREL PANTS/ JEANS, APPAREL GENERAL

ILLUSTRATED LIGHT GIFTS & DC DESIGNS 325 Lincoln Court Fort Collins, CO 80524 970-568-8044 970-493-4673 ACCESORY GENERAL

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

J.H. DISPLAY & FIXTURE COMPANY, INC. P.O. Box 432 Greenwood, IN 46143 317-888-0631 jon@jhdisplay.com www.jhdisplay.wordpress.com

ART COLLECTIBLES, HOME DÉCOR GENERAL, MISC BUSINESS

JAMA CORPORATION

4800 Joliet Street Denver, CO 80239 877-543-2668 303-295-3849 usoffice@jamaoldwest.com www.jamaoldwest.com APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, FOOTWEAR BOOTS

JANE HEART, LLC

P.O. Box 6399 Scottsdale, AZ 85261 602-300-5148 jane@janeheart.com www.horsejewelry.com ACCESSORY JEWELRY

JIM ALLEN PACKAGING

103 East 35th Street Chanute, KS 66720 800-643-9025 sales@jimallenpackaging.com www.jimallenpackaging.com ACCESSORY BAGS, MISC BUSINESS

JK BRAND CUSTOM DESIGNS 36 Haman McCall Trail Cody, WY 303-908-3459 jk@jkbrand.com www.jkbrand.com

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL LEATHER, GIFTS, HOME DÉCOR GENERAL

JODY L. MILLER EQUINE PHOTOGRAPHY P.O. Box 10992 Prescott, AZ 86304 928-533-1951 jody@millersreflections.com www.jodylmiller.com

ART COLLECTIONS,ART PROMOTIONAL

JAXONBILT HAT CO. P.O. Box 417 Salmon, ID 83467 208-756-6444 roy@jaxonbilthats.com www.jaxonbilthats.com

ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, HAT ACCESSORIES, HATS, LEATHER CARE

JENUINELY JENI, INC. 21 Noble Drive Chelmsford, MA 01824 540-358-4324 sales@jenuinelyjeni.com www.jenuinelyjeni.com ACCESSORY JEWELRY

JOHNNY RINGO BOOTS

See Rod Patrick Bootmakers 817-599-5200 www.johnnyringoboots.com FOOTWEAR FASHION

JOHNNY WAS

127 E. 9th Street #1011 Los Angeles, CA 90015 866-942-8806 213-629-1717 info@johnnywas.com www.johnnywas.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, APPAREL PANTS/ JEANS

JERRY BEAGLEY BRAIDING CO. 3569 Caney Creek Road Calera, OK 74730 580-924-4995 jbeagley@usa.net

JT INTERNATIONAL DISTRIBUTING, INC.

JESSE'S JEWELZ

12607 Southeastern Avenue Indianapolis, IN 46259 888-584-4677 317-862-6842 sales@jtidist.com www.jtidist.com

ACCESSORY JEWELRY

ACCESSORY BAGS, ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR FASHION, GIFTS, HOME DÉCOR GENERAL

ACCESSORY GENERAL, MISCELLANEOUS

Flower Mound, TX 75028 817-247-9418 jfkg81@aol.com www.jessesjewelz.com

100

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

JUAN ANTONIO LEATHER

KARMAN, INC.

ACCESSORY BAGS, ACCESSORY GENERAL

APPAREL GENERAL, FOOTWEAR, BOOTS

JULIE ROSE & CO./ EQUESTRIAN TREASURES

KATHY'S SHOW EQUIPMENT

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HAT ACCESSORIES

JUST MERINO SHEEPSKIN PRODUCTS

KELLOGG HOME

740 Del Corro Place Chula Vista, CA 91910 619-656-0445 doubletsales.tammytaylor@gmail.com www.facebook.com/ juanantoniohandbags

Tucson, AZ 520-529-8733 jr@julierose.com www.julierose.com

14100 East 35th Place Suite 100 Aurora, CO 80011 303-571-2296 888-767-3663 www.karmaninc.com

2402 Ramona Drive Vista, CA 92084 760-726-9560 sales@kathystack.com www.kathysshowequipment.com

451 E 58th Avenue, Suite 2266 Denver, CO 80216 303-881-4226 info@hellogghome.com www.kellogghome.com

5090 West Horseshoe Lane Bldg #1 McNeal, AZ 85617 800-323-9665 jmsproductsusa@gmail.com www.jmsproductsusa.com

ART WESTERN, HOME DÉCOR GENERAL

GIFTS, HOME DÉCOR GENERAL, LEATHER CARE, MISCELLANEOUS

KELLY HERD FINE JEWELRY

JUSTIN BRANDS, INC. 610 West Daggett Avenue Fort Worth, TX 76104 800-548-1021 817-332-4382 webinfo@justinboots.com www.justinboots.com

FOOTWEAR BOOTS, FOOTWEAR FASHION

K BAR J LEATHER COMPANY 203 Girard Avenue P.O. Box 107 Newell, SD 57760 605-456-1332 kjleather@sdplains.com www.kbarjleather.com

ACCESSORY BAGS, ACCESSORY GENERAL, HOME DÉCOR GENERAL

KABANA

616 Indian School Road NW Albuquerque, NM 87102 800-521-5986 customerservice@kabana.net www.kabana.net ACCESSORY JEWELRY

2713 Magnolia Court Cleveland, TN 37312 866-617-45653 423-728-4009 kellyherd@kellyherdjewelry.com www.kellyherdjewelry.com ACCESSORY JEWELRY

KEN'S LEATHERCRAFT

6760 S. Indian Grave R Boones Mill, VA 24065 540-774-6225 Kensleathercraft1@gmail.com www.kensleathercraft.com ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL GENERAL

KERRITS PERFORMANCE EQUESTRIAN APPAREL P.O. Box 345 Bingen, WA 98605 800-274-7946 509-493-4187 kerrits@kerrits.com www.kerrits.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL OUTERWEAR

KESWICK HAT COMPANY P.O. Box 200 Keswick, VA 22947 434-971-7100 joangoodenough@gmail.com www.etsy.com/shop/ KeswickHatCompanyLLC

APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, HAT ACCESSORIES, HATS

KIMES RANCH

28150 Alma School Pkwy Ste 103-419 Scottsdale, AZ 85262 888-512-0886 ranchhands@kimesranch.com www.kimesranch.com APPAREL PANTS/ JEANS

KIPPYS

5555 Santa Fe Street, Bldg 1 San Diego, CA 92109 619-435-6218 info@kippys.com www.kippys.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL LEATHER, APPAREL OUTERWEAR, FOOTWEAR ACCESSORIES, GIFTS, HATS

KISS ME IN THE GARDEN 8845 Shirley Avenue Northridge, CA 91324 800-547-7889 818-576-1155 order@kmitg.com www.kissmeinthegarden.com GIFT, MISCELLANEOUS

KIT CARSON

45635 North 20th Street New River, AZ 85087 623-518-8980 kitcarsonjewelry@live.com www.kitcarsonjewelry.com ACCESSORY JEWELRY

KLASS DESIGN, INC.

243 N Frontier Street Wickenburg, AZ 928-685-4720 602-317-0685 kim.klass01@yahoo.com www.kimklassdesign.com ACCESSORY JEWELRY

KO TRADING

140 East Exchange Suite #113 Fort Worth, TX 76164 817-616-3460 info@kotrading.com www.kotrading.com ACCESSORY BAGS/ GENERAL, HAT ACCESSORIES, HOME DÉCOR

KOWBOYZ

345 W Manhattan Santa Fe, NM 87501 505-984-1256 cristina@kowboyz.com www.kowboyz.com ACCESSORY GENERAL/ JEWLERY, APPAREL CHILDREN'S/GENERAL/ SHIRTS, ART COLLECTIBLES, HATS, FOOTWEAR BOOTS, MISC

KURTMEN

P.O. Box 646 Martindale, TX 78655 512-357-1234 214-712-1234 kurtmendesign@yahoo.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, FOOTWEAR BOOTS, GIFTS

L&B CLOTHING

11422 Harry Hines Blvd. #123 Dallas, TX 75229 972-243-7860 www.landbapparel.com APAPREL GENERAL

LANE BOOTS

1101 Avenue G Arlington, TX 76011 888-302-6687 info@laneboots.com www.laneboots.com FOOTWEAR BOOTS

LANTANA MADE

P.O. Box 157 Hominy, OK 74035 405-328-4032 lantana.made@gmail.com www.lantanamade.com ACCESSORY BAGS

LEADERS IN LEATHER 7216 290 East Austin, TX 78723 800-810-5050 saks@leadersinleather.net www.leadersinleather.net ACCESSORY BAGS

LEATHER CPR

11601 Wilshire Blvd, Ste 500 Los Angeles, CA 90025 800-931-3988 310-235-1469 www.leathercpr.com LEATHER CARE

LEATHEROCK

5285 Lovelock Street San Diego, CA 92110 800-466-6667 619-299-7625 info.leatherock@gmail.com www.leatherockwholesale.com ACCESSORY GENERAL

LEXOL

See Enegergizer Holdings, Inc www.lexol.com LEATHER CARE

LIBERTY BLACK BOOTS BY CABORCA BOOTS Industriales #205 fracc Julián de Obregón 844-871-9099 info@liberty-black.com www.liberty-black.com

FOOTWEAR BOOTS, FOOTWEAR FASHION

LIMPIA CREEK CUSTOM HATS

LEATHERWORK UNLIMITED 5144 Fairgrounds Road Mariposa, CA 95338 800-288-7759 209-966-4827 leatherwork23@yahoo.com www.leatherworkunlimited.com

ACCESSORY BAGS/ GENERAL, GIFTS, HAT ACCESSORIES, HOME DÉCOR

LEGENDARY WESTERN

316 Haynes Road Whitney, NE 69367 308-665-5138 fashion@legendarywestern.com www.legendarywestern.com ACCESSORY BAGS/ GENERAL/ JEWLERY, APPAREL CHILDREN'S/ GENERAL/ LEATHER/ OUTERWEAR/ PANTS/ JEANS/ SHIRTS, APPAREL SPECIALIZED, ART WESTERN, GIFTS, HATS, FOOTWEAR BOOTS, HOME DÉCOR GENERAL

LEONARD HARAGA

P.O. Box 592 Sweetgrass, MT 59484 403-308-0994 leonardharaga@hotmail.com www.haraga.com ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

LESLIE ENGELHART WESTERN ART 13489 Westside Road Lakview, OR 97630 541-947-3448 leslie@cowboyprints.com www.cowboyprints.com

ART COLLECTIBLES, ART GREETING, ART WESTERN, GIFTS

200 North State Street P.O. Box 1204 Fort Davis, TX 79734 432-426-2130 jldavis13@att.net www.limpiacreekhats.com HAT ACCESSORIES, HATS

LONE WOLF PHOTOGRAPHY P.O. Box 712 Kempner, TX 76539 512-932-9651 Lonewolfphotollc@gmail.com www.lonewolfphotography.com

ART GREETING, ART WESTERN, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, HOME DÉCOR GENERAL

LONESTAR COLLECTION

12564 Montego Plaza Dallas, TX 75230 214-352-1010 lonestarcollections@covad.net www.lonestarcollection.com ACCESSORY JEWELRY, HOME DÉCOR GENERAL

LOVE TOKENS JEWELRY

12008 Peppertree Place Oklahoma City, OK 73120 405-503-6656 405-693-4002 lovetokensjewelry@gmail.com www.lovetokensjewelry.com ACCESSORY JEWELRY

LUCCHESE, INC.

20 Zane Grey El Paso, TX 79906 888-582-1883 support@lucchese.com www.lucchese.com FOOTWEAR BOOTS

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

101

LUDWIG’S LEATHER

197 South Sequine Avenue New Braunfels, TX 78130 830-629-0540 ludwigs.sales@gmail.com www.ludwigsleather.com LEATHER CARE

M.L. LEDDY'S

2455 North Main Street Fort Worth, TX 76164 888-565-2668 817-624-3149 info@leddys.com www.leddys.com APPAREL PANTS/ JEANS, APPAREL GENERAL, FOOTWEAR BOOTS

M.P. & K.D. HORN & LEATHER SHOP 408 East Drew Street Fort Worth, TX 76110 817-832-0486 info@hornandleather.com www.hornandleather.com

ACCESSORY BAGS/ GENERAL, HATS

MARC TAGGART & COMPANY

MAVERICK ROSE JEWELRY CO., 244 Firefly Drive Springtown, Texas 76082 214-693-8643 lfisher@maverickrose.com www.maverickrose.com

ACCESSORY GENERAL/ JEWLERY, APPAREL GENERAL/ SHIRTS, GIFTS, HAT ACCESSORIES

MAZMANIA, INC.

314 North 12th Street Rear Allentown, PA 18102 800-355-1271 info@mazmaniainc.com www.mazmaniainc.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

MELIE BIANCO ACCESSORIES, INC. 9545 Brasher Street Pico Rivera, CA 90660 562-908-9830 info@meliebianco.com www.meliebianco.com ACCESSORY BAGS

1735 East Sheridan, Suite 217 Cody, WY 82414 307-587-1800 307-899-9381 marc@marctaggart.com www.marctaggart.com

MEREDITH LOCKHART COLLECTIONS

ART COLLECTIBLES, HOME DÉCOR

ACCESSORY BAGS/ GENERAL, APPAREL PANTS/ JEANS/ GENERAL/ LEATHER, HOME DÉCOR

MARRIKA NAKK

Hollywood Hills Los Angeles, CA 90046 323-882-8278 info@marrikanakk.com www.marrikanakk.com APPAREL PANTS/ JEANS/ GENERAL/ SPECIALIZED

11561 Highway 116 Nortonville, KS 66060 913-886-2247 www.meredithlockhart.com

MERMAC MINK OIL

39827 Montgomery Drive Scio, OR 97374 503-488-5873 sales@mermackminkoil.com www.mermacminkoil.com LEATHER CARE

MARUSHKA

121 Washington Avenue Grand Haven, MI 49417 800-373-1451 info@marushka.com www.marushka.com ACCESSORY BAGS/ GENERAL/ JEWELRY

MATERIAL THINGS, INC.

1104 Caldwell Street Newberry, SC 29108 803-932-0699 materialthings@msn.com www.materialthingsincsc.com HOME DÉCOR GENERAL

102

MEYDA TIFFANY

55 Oriskany Boulevard Yorkville, NY 13495 800-222-4009 315-768-3711 info@meyda.com www.meyda.com ART PROMOTIONAL, GIFTS

MICHELLE JULENE COUTURE 50 S King Street Jackson, WY 83001 307-277-4527

APPAREL PANTS/ JEANS/ LEATHER

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

MICHELLE MONROE STUDIOS 19469 Via Del Caballo Road Yorba Linda, CA 92886 714-693-8622 jolie@michellemonroestudios.com www.michellemonroestudios.com ACCESSORY BAGS, ACCESSORY GENERAL

MILANO HAT COMPANY 1565 Highway 66 Garland, TX 75040 800-325-4287 214-342-0071 info@milanohats.com www.milanohats.com HATS

MILLER INTERNATIONAL

8500 Zuni Street Denver, CO 80260 303-428-5696 customerservice@cinchjeans.com. www.miller-international.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL SHIRTS

MINNETONKA MOCCASIN P.O. Box 529 Minneapolis, MN 55440 855-554-6627 sales@minnetonkamocc.com www.minnetonkamoccasin.com FOOTWEAR FASHION

MISS MACIE BOOTS

292 Rock Road Bailey, CO 80421 303-816-5455 customerservice@missmacie.com www.missmacie.com FOOTWEAR BOOTS, FOOTWEAR FASHION

MO' BETTA SHIRTS

45088 County St 2520 Apache, OK 73006 580-588-9222 info@mobettaclothing.com www.mobettaclothing.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK, ART COLLECTIBLES, ART WESTERN

ONTANA PITCH-BLEND PRODUCTS

P.O. Box 1611 LaPine, OR 97739 800-728-0970 info@montanapitchblend.com www.montanapitchblend.com FOOTWEAR ACCESSORIES, LEATHER CARE

MONTANA SILVERSMITHS

#1 Sterling Lane P.O. Box 839 Columbus, MT 59019 800-548-4511 orders@montanasilversmiths.com www.montanasilversmiths.com ACCESSORY BAGS/ GENERAL/ JEWELRY, ART COLLECTIBLES/ WESTERN, GIFTS, HOME DÉCOR GENERAL, MISC. MISC BUSINESS

MONTANA WATCH COMPANY 124 North Main Street Livingston, MT 59047 406-222-8899 info@montanawatch.com www.montanawatch.com ACCESSORY JEWELRY

MONTECARLO HAT CO.

See Bullhide Hat Co. 877-405-6099 customerservice@montecarlohats.com www.montecarlohats.com ACCESSORY GENERAL,APPAREL LEATHER/ PANTS/ JEANS/ OUTERWEAR, HAT ACCESSORIES, HATS

MORRIS KAYE & SONS FURS 3060 Stemmons Freeway Dallas, TX 75247 214-631-0804 sales@morriskayefurs.com www.morriskayefurs.com

ACCESSORY BAGS/ GENERAL, APPAREL PANTS/ JEANS/ GENERAL/ LEATHER/ OUTERWEAR

MORTENSON SILVER & SADDLES 96 Bonanza Creek Road Santa Fe, NM 87508 505-424-9330 info@silverandsaddles.com www.silverandsaddles.com

ACCESSORY GENERAL, ART COLLECTIBLES, ART GREETING, BOOKS HUMAN INTEREST, BOOKS LIFESTYLE, BOOKS WESTERN, LEATHER CARE, MISCELLANEOUS

MOSS BROTHERS, INC.

NIKWAX NORTH AMERICA

OAK TREE FARMS

OUTBACK SURVIVAL GEAR

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, GIFTS, MISC., MISC BUSINESS

APPAREL PANTS/ JEANS, APPAREL GENERAL, LEATHER CARE

FOOTWEAR BOOTS, FOOTWEAR FASHION

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL OUTERWEAR, APPAREL SPECIALIZED, FOOTWEAR FASHION, HATS

810 West Utah Avenue, #4 Payson, UT 84651 866-466-8035 calhountee@juno.com www.mossb.com

400 North 34th Street, Unit #202 Seattle, WA 98103 800-563-3057 customer.service@nikwax.com www.nikwax.com

NOBLE OUTFITTERS MOUNTAIN HIGH FURNITURE 12365 Huron Street, #200 Westminster, CO 80234 720-383-5083 info@mountainhighfurniture.com www.mountainhighfurniture.com HOME DÉCOR GENERAL

MOUNTAIN PRESS PUBLISHING COMPANY P.O. Box 2399 Missoula, MT 59806 800-234-5308 406-728-1900 info@mtnpress.com www.mountain-press.com BOOKS WESTERN

NATIONAL SADDLERY

1400 South Agnew Oklahoma City, OK 73108 405-239-2104 info@nationalsaddlery.com www.nationalsaddlery.com ACCESSORY BAGS, ACCESSORY GENERAL, ART WESTERN, GIFTS, HAT ACCESSORIES, LEATHER CARE

NATIVA

5124 Broadway San Antonio, TX 78209 866-862-8482 info@nativashop.com www.nativashop.com ACCESSORY JEWLERY, ACCESSORY GENERAL, APPAREL GENERAL, HOME DÉCOR

NICKS HANDMADE BOOTS 6510 East Sprague Avenue Spokane, Washington 99212 509-483-1248 nick@nicksboots.com www.nicksboots.com

ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, LEATHER CARE

4335 North Star Way, Building D Modesto, CA 95356 855-526-6253 customerservice@nobleequine.com www.nobleequine.com ACCESSORY BAGS/ GENERAL, APPAREL GENERAL, FOOTWEAR ACCESSORIES/ BOOTS/ FASHION

NORTH POLE WEST

9665 N Thornydale Rd, 120-11 Tucson, AZ 85742 520-343-2066 traverswest@gmail.com www.northpolewest.com GIFTS

NORTH STAR LEATHER CO. INC. 218 Market Street Ruby, SC 29741 800-338-7637 843-634-6262 nstarleather@shtc.net www.northstarleather.com

ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS, HATS

NOVELTY'S Q-TEE

222 W Main Street Farmington, NM 87401 505-215-0589 noveltysqtee@gmail.com www.facebook.com/noveltys.qtee ACCESSORY GENERAL/ JEWLERY, GIFTS, HAT ACCESSORIES, HATS, MISC, MISC BUSINESS, HOME DÉCOR

NUSSBAUMER FINE ART 314 South Guadalupe Street Santa Fe, NM 87501 505-982-1767

ART WESTERN, HOME DÉCOR

O.T.B. RETAIL SYSTEMS P.O. Box 985 Santa Monica, CA 90406 310-829-5148 mort@myotbplan.com www.otb-retail.com MISC BUSINESS

9000 9th Street #130 Rancho Cucamonga, CA 91730 877-462-5873 support@oaktreefarms.com www.oaktreefarms.com

OLATHE BOOT COMPANY P.O. Box 13 Mercedes, TX 78570 800-903-9999 info@olatheboots.com www.olatheboots.com

506 Broadway Saratoga Springs, NY 12866 800-430-7150 sales@outbacksurvivalgear.com www.outbacksurvivalgear.com

OUTBACK TRADING CO., LTD. 39 Osuth 3rd Street Oxford, PA 19363 610-932-5008 www.outbacktrading.com

FOOTWEAR BOOTS

OLD FRIEND FOOTWEAR, A DIVISION OF JAB INTERNATIONAL, INC. 18812 Lake Drive East Chanhassen, MN 55317 952-358-5640 web@oldfriendfootwear.com www.oldfriendfootwear.com FOOTWEAR ACCESSORIES, FOOTWEAR FASHION, MISCELLANEOUS

OLD GRINGO

2275 Michael Faraday Dr, Ste #3 San Diego, CA 92154 866-395-8735 info@oldgringoboots.com www.oldgringoboots.com FOOTWEAR BOOTS, FOOTWEAR FASHION

ORIGINAL MUCK BOOT CO. 1136 2nd Street Rock Island, IL 61201 855-377-2668 help@muckbootcompany.com www.muckbootcompany.com FOOTWEAR BOOTS

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK, HAT ACCESSORIES, HATS, MISCELLANEOUS

OUTLINES BY MOCHI 68 Ellsworth Hill Road Campton, NH 03223 866-548-8737 info@ugomochi.com www.mochi.com ART GREETING

PANHANDLE WESTERN WEAR See Westmoor Manufacturing Co. 800-433-2888 retailers@panhandleww.com www.panhandleww.com APPAREL GENERAL

PARADISE HORSES P.O. Box 4002 Greenwich, CT 06831 203-625-0008 info@paradisekids.com www.paradisekids.com GIFTS

ORIGINALS BY PIERCE & CO. 20 Main Street Fairhaven, MA 02719 800-486-1134 508-997-4794 originalsbypierce@comcast.net www.originalpierce.com

ACCESSORY GENERAL, ACCESSORY JEWELRY, ART COLLECTIBLES, ART WESTERN, GIFTS

PARTY KITS & EQUESTRIAN GIFTS 2239 Millvale Road Louisville, KY 40205 502-261-7111 502-719-9200 info@partykits.com www.derbygifts.com

ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, ART COLLECTIBLES, ART GREETING, GIFTS

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

103

PAT AREIAS STERLING P.O. Box 4412 Carmel, CA 93921 831-626-8668 831-659-2000 mainoffice@patareias.com www.patareias.com

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, HAT ACCESSORIES

PAT DAHNKE SIGNATURE COLLECTION 31524 Bruner Rd Waller, TX 77484 800-728-7376 936-931-2177 designsbypat@hotmail.com www.patdahnke.com

ACCESSORY GENERAL, APPAREL GENERAL, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, GIFTS, HAT ACCESSORIES, HATS

PAT PRUITT

P.O. Box 1119 Paguate, NM 87040 505-552-7344 pat@patpruitt.com www.patpruitt.com ACCESSORY JEWELRY

PATRICIA WOLF, INC. P.O. Box 807 Smithville, TX 78957 800-728-9653 512-237-3388 patwolfsupport@aol.com www.patriciawolf.com

APPAREL GENERAL, APPAREL LEATHER, HOME DÉCOR GENERAL

PECARD LEATHER CARE CO. 1836 Industrial Drive Green Bay, WI 54302 800-467-5056 920-468-5056 info@pecard.com www.pecard.com LEATHER CARE

PEET SHOE DRYER, INC.

919 St. Maries River Road St. Maries, ID 83861 800-222-7338 208-245-2095 customerservice@peetshoedryer.com www.peetshoedryer.com FOOTWEAR ACCESSORIES

104

PENDLETON WOOLEN MILLS 220 NW Broadway Portland, OR 97208 877-996-6599 pendletoncatalog@penwool.com www.pendleton-usa.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS/ OUTERWEAR/ SHIRTS, GIFTS, HOME DÉCOR

PETER HOFFMAN DESIGN 1140 WALL ST, #24 La Jolla, CA 92038 858-775-4916 info@peterhoffmandesign.com www.peterhoffmandesign.com

ACCESSORY BAGS/ GENERAL/ JEWELRY, FOOTWEAR BOOTS/ FASHION

PEYOTE BIRD DESIGNS

675 Harkle Road Santa Fe, NM 87505 505-986-4900 505-986-4922 onlineboutique@peyotebird.com www.peyotebird.com ACCESSORY JEWELRY

PONDEROSA RANCH OUTFITTERS

19191 Calle Teresa Murrieta, CA 92562 662-321-1918 inquiries@ponderosaranchoutfitters.com www.ponderosaranchoutfitters.com ART COLLECTIBLES, ART WESTERN, HOME DÉCOR GENERAL

PRAIRIE SOAP CO./ PRAIRIE HARVEST MERCANTILE 14603 Sturgis Rd Lee's Summit, MO 64086 605-791-5445 prairiesoapcompany@gmail.com www.prairiesoapco.com GIFTS, MISCELLANEOUS

PRAIRIE SONG DESIGNS, INC. P.O. BOX 72, 660 Park Benton, KS 67017 800-765-2627 316-775-2929 info@prairiesong.com www.prairiesong.com MISC BUSINESS

PICA PUBLISHING

5785 Horseradish Gulch Golden, CO 80403 720-979-6471 tracypica@aol.com www.picapublishing.com MISC BUSINESS

PIPESTONE CHINA

403 Woodsdale Drive Red Lion, PA 17356 800-652-8973 www.pipestonechina.com HOME DÉCOR GENERAL

PLUM ISLAND SILVER

P.O. Box 60 West Newbury, MA 01985 978-510-1267 sales@plumislandsilver.com www.plumislandsilver.com ACCESSORY JEWELRY, GIFTS

POINTER HILL

3219 W Houghton Avenue West Branch, MI 48661 989-345-5055 info@pointerhillstore.com www.pointerhillstore.com ACCESSORY GENERAL/ JEWELRY, APPAREL GENERAL/ OUTERWEAR, FOOTWEAR BOOTS/ FASHION

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

PROPHETLINE, INC.

2120 South Waldron Rd Building B Fort Smith, AR 72903 800-875-6592 bob.brown@prophetline.com www.prophetline.com MISC BUSINESS

PURE WEST

P.O. Box 430 Bastrop, TX 78602 512-321-5472 purewestcl@aol.com www.purewest.net

R&D PACKAGING

7 Medinah Court Lake in the Hills, IL 60156 800-223-6469 larry@rdpackaging.com www.rdpackaging.com ACCESSORY BAGS, ART PROMOTIONAL, MISC BUSINESS, HOME DÉCOR GENERAL

R.J. CLASSICS, INC.

2900 NW 27th Ave - Suite 100 Pompano Beach, FL 33069 888-234-5450 orders@rjclassics.com www.rjclassics.com ACCESSORY GENERAL, APPAREL GENERAL, APPAREL CHILDREN'S, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED

R.W. HAMPTON COWBOY P.O. Box 150 Cimarron, NM 87714 800-392-0822 575-483-0042 sales@rwhampton.com www.rwhampton.com

AUDIO/VIDEO LIFESTYLE/MUSIC

RAND'S CUSTOM HATS 2205 1st Avenue North Billings, MT 59101 800-346-9815 406-259-4886 hatmaker45@hotmail.com www.randhats.com HAT ACCESSORIES, HATS

RAY HOLES LEATHER CARE PRODUCTS, INC.

ACCESSORY BAGS, ACCESSORY JEWELRY, APPAREL PANTS/ JEANS, APPAREL GENERAL, ART WESTERN

P.O. Box 736 Grangeville, ID 83530 888-983-3017 info@rayholesleathercare.com www.rayholesleathercare.com

R CINCO RANCH

LEATHER CARE

1111 N. Main Street Winnsboro, TX 75494 903-342-3718 cs@rcincoranch.com www.rcincoranch.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, APPAREL PANTS/JEANS

RC CUSTOM BOOTS

5101 34th Street, Suite B Lubbock, TX 79410 806-791-4780 806-548-0104 rcboots@hotmail.com www.rccustomboots.com FOOTWEAR BOOTS

RED BARN RANCH/ RBR INC. 13311 South Bon View Avenue Ontario, CA 91761 909-947-8099 customerservice@ redbarnranchwholesale.com www.redbarnranchwholesale.com APPAREL GENERAL

RENDEZVOUS WEST 9795 Morrison Road Lakewood, CO 80227 303-669-4126 shamah@rwestart.com www.rwestart.com

ACCESSORY GENERAL, ACCESSORY JEWLERY, ART WESTERN, HOME DÉCOR GENERAL

RESISTOL

See HatCo support@resistolhat.com www.resistol.com APPAREL GENERAL, HATS

RHED LUCY

5202 Kinglet Houston, TX 77035 713-503-5611 julie@rhedlucy.com www.rhedlucy.com ACCESSORY JEWELRY

RHONDA STARK DESIGNS 324 West Quail Trax Place Murray, UT 84107 800-649-0843 rhondastarkdesign@yahoo.com www.rhondastark.com

APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR

RINGLER CUSTOM LEATHER CO. 31 Shining Mountain Road Powell, WY 82345 307-645-3255 vonringler@yahoo.com www.ringlercustomleather.com

ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL SPECIALIZED

RIOS OF MERCEDES

P.O. Box 1 Mercedes, TX 78570 956-565-1242 www.riosofmercedes.com FOOTWEAR BOOTS

RIVERS EDGE PRODUCTS One River's Edge Court Saint Clair, MO 63077 888-326-6200 info@riversedgeproducts.com www.riversedgeproducts.com ART WESTERN, GIFTS, HOME DÉCOR GENERAL

ROCKETBUSTER BOOTS USA 115 South Anthony Street El Paso, TX 79901 915-941-1300 howdy@rocketbuster.com www.rocketbuster.com FOOTWEAR BOOTS

ROCKIN B ANTLER DESIGN 162 Tusa Lane China Spring, TX 76633 254-214-2890 rockinbantlerdesign@yahoo.com www.rockinbantlerdesign.com

ACCESSORY GENERAL, GIFTS, HAT ACCESSORIES, HOME DÉCOR GENERAL, MISCELLANEOUS

ROCKIN OUT JEWELRY CO. 7370 Veal Station Road Azle, TX 76020 817-513-7240 sales@rockinoutsilver.com www.rockinoutdesigns.com

ACCESSORY GENERAL, ACCESSORY JEWELRY

ROCKMOUNT RANCH WEAR 1626 Wazee Street Denver, CO 80202 800-776-2566 303-629-7777 info@rockmount.com www.rockmount.com APPAREL SHIRTS

ROCKY BOOTS

39 East Canal Street Nelsonville, OH 45764 866-442-4908 740-753-9100 info@rockybrands.com www.rockyboots.com FOOTWEAR BOOTS

ROCKY MOUNTAIN WATCH CO. See Montana Watch Company 406-222-8899 info@rockymountainwatch.com www.rockymountainwatch.com

ROD PATRICK BOOTMAKERS 1830 Ranger Hwy Weatherford, TX 76088 817-599-5200 info@rodpatrickboots.com www.rodpatrickboots.com FOOTWEAR BOOTS

ROJO LEATHER

605-499-9170 info@rojoleather.com www.rojoleather.com ACCESSORY BAGS, LEATHER CARE

ROPER APPAREL & FOOTWEAR See Karman, Inc. 800-825-6555 custinfo@karmaninc.com www.roperusa.com

RODEO JOE

P.O. Box 3903 Carson City, NV 89702 855-205-7292 www.rodeojoe.com GIFTS, MISC

RODEO KING

See W. Alboum Hat Co., Inc. 800-428-1921 justin@walboumhatco.com www.rodeoking.com HATS

RODEO QUINCY

9303 West Airport Drive Visalia, CA 93277 559-786-3583 sales@rodeoquincy.com www.rodeoquincy.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS, FOOTWEAR BOOTS/FASHION

ROWDY SILVER

P.O. Box 8371 Las Cruces, NM 88006 575-640-8090 stacey@rowdysilver.com www.rowdysilver.com ACCESSORY GENERAL, ACCESSORY JEWELRY

RUBY JEAN

ACCESSORY GENERAL, MISC.

RODEO VIDEO, INC.

412 South Main Street Snowflake, AZ 85937 800-331-1269 928-536-7111 info@rodeovideo.com www.rodeovideo.com

5025 Durango Drive Garland, TX 75043 214-683-1309 sydneylong@att.net www.rubyjean.net ACCESSORY JEWLERY

RUBY'S RUBBISH

BOOKS RODEO, AUDIO/ VIDEO HUMAN INTEREST

P.O. Box 241 Collinsville, TX 76273 866-802-7829 market@rubysrubbish.com www.rubysrubbish.com

ROGERS-WHITLEY

APPAREL GENERAL

4100 Caven Road Austin, TX 78744 800-533-5256 customerservice@rogers-whitley.com www.rogers-whitley.com ACCESSORY BAGS/ GENERAL/ JEWELRY

RUDDOCK SHIRTMAKERS 1801 Magoffin Avenue El Paso, TX 79901 915-544-3530 info@ruddockshirts.com www.ruddockshirts.com APPAREL SHIRTS

ROJA COLLECTION

13-15 37th Avenue Long Island City, NY 11101 718-433-0009 www.rojacollection.biz APPAREL GENERAL

RUSTIC RANCH TACK

30250 West Latham Street Buckeye, AZ 85396 623-393-0456 4horses@rusticranchtack.com www.rusticranchtack.com HOME DÉCOR GENERAL

ACCESSORY JEWELRY SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

105

RUSTY DORR ORIGINALS 95 Hunt Hill Road Andes, NY 13731 877-787-8936 845-586-3435 rusty@rustydorr.com www.rustydorr.com

APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SPECIALIZED

RYAN MICHAEL

5150 Stilesboro Road Kennesaw, GA 30152 855-738-7424 cs@ryanmichael.com www.ryanmichael.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL SHIRTS

SABONA

609 Davis Boulevard Sikeston, MO 63801 800-497-4199 info@sabona.com www.sabona.com ACCESSORY JEWELRY

SADDLE BARN, INC. 1102 North Garden Roswell, NM 88201 877-759-2276 info@saddlebarn.com www.saddlebarn.com

ACCESSORY BAGS/ GENERAL, GIFTS

SADDLEONLINE, INC. 631 Frontier Way Bensenville, IL 60106 800-967-2335 630-405-1800 info@saddleonline.com www.saddleonline.com

ACCESSORY GENERAL, LEATHER CARE

SAN FRANCISCO HAT CO.

SCHNEE'S BOOTS & SHOES

HATS

FOOTWEAR BOOTS

SANTA FE STONEWORKS

SCULLY LEATHER

P.O. Box 1817 San Leandro, CA 94577 800-452-4287 info@sfhat.com www.sfhat.com

3790 Cerrillos Road Santa Fe, NM 87507 800-257-7625 505-471-3953 knives@rt66.com www.santafestoneworks.com MISCELLANEOUS

SANTOS FURNITURE

P.O. Box 176 Cody, WY 82414 307-272-9635 lesterthewoodguy@gmail.com www.santosfurniture.com HOME DÉCOR GENERAL

SARAPE GIRL

5101 Colter Street Florence, OR 97439 541-997-5127 sarapegirl@q.com www.sarapegirlstore.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, HOME DÉCOR GENERAL

SCARBOROUGH SPECIALTIES 10501 Indiana Avenue Lubbock, TX 79423 800-658-6626 info@scarspec.com www.scarspec.com

APPAREL GENERAL, APPAREL SHIRTS, APPAREL WORK, ART GREETING CARDS, ART WESTERN, GIFTS, HAT ACCESSORIES, HATS, MISC BUSINESS

SAJEN (RICHLINE GROUP) 1385 Broadway New York, NY 10018 800-966-8800 www.richlinegroup.com ACCESSORY JEWELRY

SAN DIEGO HAT COMPANY 2793 Loker Carlsbad, CA 92010 888-868-0588 info@sandiegohat.com www.sandiegohat.com

SCHAEFER RANCHWEAR

6715 Corporation Pkwy. Suite A Fort Worth, TX 76126 800-426-2074 wholesale@schaeferranchwear.com www.schaeferranchwear.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS

HATS

106

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

6597 Falcon Lane Bozeman, MT 59718 800-922-1562 service@schnees.com www.schnees.com

1701 Pacific Avenue Oxnard, CA 93033 805-483-6339 info@scullyleather.com www.scullyleather.com ACCESSORY BAGS, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL SHIRTS

SELECT LINES JEWELRY 451 E. 58th Avenue Suite 2569 Denver, CO 80216 303-295-2082 sales@selectlines.com www.selectlines.com

ACCESSORY JEWELRY

SHADOW WEST CARD CO. 1118 Meadowlark Place Molalla, OR 97038 503-652-8800 info@shadowwest.com www.shadowwest.com ART GREETING

SIDRAN, INC.

1050 Venture Court Suite 100 Carrolton, TX 75006 800-969-5015 214-352-7979 info@sidraninc.com www.sidraninc.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL GENERAL, APPAREL LEATHER, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS

SILVER KING

21728 Devonshire Street Chatsworth, CA 91311 818-700-1999 info@silverkingusa.com www.silverkingusa.com ACCESSORY GENERAL, ACCESSORY JEWELRY

SILVER NUGGET, INC.

416 Juan TaboBlvd. NE Albuquerque, NM 87123 800-343-9380 505-293-0367 silvernugget@silvernuggetjewelry.com www.silvernuggetjewelry.com ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS

SILVERADO HOME

1318 4th Street Northwest Albuquerque, NM 87102 505-248-1221 silveradohome@gmail.com www.silveradohome.com ACCESSORY GENERAL, APPAREL GENERAL, HOME DÉCOR GENERAL

SINGER ART STUDIO

125 North Baker Street Winona, MN 55987 507-454-4047 marysingerart@gmail.com www.msingerart.com ART COLLECTIBLES, ART GREETING, ART WESTERN

SKECHERS USA, INC.

228 Manhattan Beach Boulevard Manhattan Beach, CA 90266 800-746-3411 800-243-0443 info@skechers.com www.skechers.com FOOTWEAR FASHION

SKYHAWK RUGS

4201 Broadway Boulevard SE Albuquerque, NM 87105 866-759-4295 505-452-1525 www.skyhawkrugs.com HOME DÉCOR GENERAL

SKYLINE GOLD & SILVERSMITH/ VAQUEROTROPHY &TACK P.O. Box 870 Marysville, CA 95901 530-634-9732 info@skylinevaquero.com www.skylinevaquero.com

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, ART PROMOTIONAL, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES, MISCELLANEOUS

SLIESTER BITS & SPURS 33041 Auberry Road Suite 112 Auberry, CA 93602 559-855-8211 sales@sliester.com www.sliester.com

ACCESSORY GENERAL, GIFTS, MISCELLANEOUS

SMOKY MOUNTAIN BOOTS, INC. 2021 Cedars Rd SE Ste 300 Lawrenceville, GA 30043 888-444-2668 info@smokyboots.com www.smokyboots.com FOOTWEAR BOOTS

SOFIA'S RUSTIC FURNITURE 6235 WT Montgomery San Antonio, TX 78252 210-858-6672 office@sofiasrusticfurniture.com www.sofiasrusticfurniture.com HOME DÉCOR GENERAL

SOMERSET FINE ART

29366 McKinnon Road P.O. Box 869 Fulshear, TX 77441 800-444-2540 inquiries@somersethouse.com www.somersetfineart.com ART GREETING, ART WESTERN

SONORA BOUTIQUE

See HH Brown 800-441-4319 customercare@sonoraboutique.com www.sonoraboutique.com FOOTWEAR ACCESSORIES, FOOTWEAR GENERAL/ FASHION

SONORAN RANGE

2050 N. Stemmons Freeway #11074 Dallas, TX 75207 214-698-2999 sales@sonoranrange.com www.sonoranrange.com HOME DÉCOR GENERAL

SPUR RIDEWEAR, INC. P.O. Box 973 Loveland, CO 80538 877-303-7787 sales@spurridewear.com www.spurridewear.com

SPYDERCO

820 Spyderco Way Golden, CO 80403 800-525-7770 303-279-8383 www.spyderco.com MISCELLANEOUS

SSG RIDING GLOVES

P.O. Box 377 North Boston, NY 14110 800-561-8017 info@ssgridinggloves.com www.ssgridinggloves.com ACCESSORY GENERAL

STALLION BOOT COMPANY,THE 100 North Cotton Street El Paso, TX 79901 915-532-6268 877-269-9615 info@stallionboots.com www.stallionboots.com

ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS

STEEL STRIKE

27940 County Road 319 P.O. Box 1419 Buena Vista, CO 81211 719-395-8802 info@steelstrike.com www.steelstrike.com HOME DÉCOR GENERAL

STETSON HATS

See Hat-Co 855-655-8979 714-923-0261 custserv@hat-co.com www.stetsonhats.com HATS

STETSON APPAREL See Karman www.stetson.com

STOECKLEIN PHOTOGRAPHY 131 4th St. West Ketchum, ID 83340 800-727-5191 208-726-5191 sydney@drsphoto.net www.stoeckleinphotography.com

ART COLLECTIBLES/GREETING, ART WESTERN, BOOKS HUMAN INTEREST/LIFESTYLE/WESTERN, GIFTS, HOME DÉCOR GENERAL

STOREY PUBLISHING 210 Mass MoCA Way North Adams, MA 01247 800-827-7444 413-346-2100 sales@storey.com www.storey.com BOOKS LIFESTYLE

ACCESSORY JEWLERY, GIFTS, HAT ACCESSORIES, HATS

ART GREETING, BOOKS HUMAN INTEREST

198 2nd Ave. Niwot, CO 80544 303-440-9891 info@sweetbirdstudio.com www.sweetbirdstudio.com

STORMY KROMER

1238 Wall Street Ironwood, MI 49938 888-455-2253 info@stormykromer.com www.stormykromer.com ACCESSORY GENERAL, APPAREL OUTERWEAR, HATS

STS RANCHWEAR

See Carroll Companies, Inc. 828-719-5859 dbasinger@clgco.com www.stsranchwear.com

ACCESSORY GENERAL, ACCESSORY JEWELRY

T.O. STANLEY

2435 McKinley 41B El Paso, TX 79930 915-588-5419 toboots1@gmail.com www.tostanleyboots.com

APPAREL LEATHER, ACCESSORIES GENERAL

ACCESSORY GENERAL, FOOTWEAR ACCESSORIES, FOOTWEAR BOOTS, LEATHER CARE

SUMMIT HATS, INC.

TANNER MARK BOOTS

1120 Roberts Street Houston, TX 77003 888-741-5987 713-224-2683 info@summithats.com www.summithats.com

10665 harry Hines Blvd Dallas, TX 75220 214-350-3003 info@tannermarkboots.com www.tannermarkboots.com ACCESSORY GENERAL, HAT ACCESSORIES, HATS, FOOTWEAR BOOTS/ FASHION

HATS

SUNBODY HATS

P.O. Box 878 Vista, CA 92085 800-252-7913 760-726-3042 info@customrawhide.com www.customrawhide.com

16998 Huelhorst Lane Marthasville, MO 63357 314-478-6090 info@sureshotjewelry.com www.sureshotjewelry.com

SWEET BIRD STUDIO

APPAREL GENERAL, FOOTWEAR

STEVE GUITRON CUSTOM BRAIDING

SURESHOT JEWELRY

3580 East TC Jester Boulevard Houston, TX 77018 800-310-7093 713-861-5133 inforequest@sunbody.com www.sunbody.com

TAOS TWIST

HATS

HOME DÉCOR GENERAL

P.O. Box 2949 Ranchos de Taos, NM 87557 575-758-9051 sales@taostwist.com www.taostwist.com

ACCESSORY GENERAL, GIFTS

ACCESSORY GENERAL, APPAREL GENERAL SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

107

TASHA POLIZZI

287 Main Street Great Barrington, MA 01230 413-528-6500 jane@tashapolizzi.com www.tashapolizzi.com APPAREL OUTERWEAR/ SHIRTS, HOME DÉCOR GENERAL

T-BONE BRANDS

8902 E. Via Linda, #110-55 Scottsdale, AZ 85258 480-330-3619 info@tbonebrands.com www.tbonebrands.com ART PROMOTIONAL, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

TEAM EQUINE, LLC

33750 South Dickey Prairie Rd P.O. Box 887 Molalla, OR 97038 503-829-6439 teamequinesaddlepads@gmail.com www.teamequineusa.com ACCESSORY BAGS/ GENERAL, APPAREL GENERAL

TERRA LEATHER

P.O. Box 2908 Weatherford, TX 76086 817-599-6064 terracowhides@aol.com www.facebook.com/terraleather ACCESSORY BAGS, GIFTS, HOME DÉCOR GENERAL

TERVIS TUMBLER CO.

201 Triple Diamond Boulevard North Venice, FL 34275 866-392-1964 retailers@tervis.com www.tervis.com ART PROMOTIONAL, GIFTS

TEXAS / LAREDO BOOT CO. See Dan Post Boots Clarksville, TN 37040 800-447-3533 info@danpostboots.com www.danpostboots.com

TEXAS LEATHER MANUFACTURING

104 East Main Street P.O. Box 148 Honey Grove, TX 75446 903-378-2100 txlm@att.net www.texasleather.com ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL, MISCELLANEOUS

TEXHAS

3022 S.E. Loop 820 Fort Worth, TX 76140 817-886-3961 harold@texhas.com www.texhas.com ACCESSORY GENERAL, ACCESSORY JEWELRY, ART PROMOTIONAL, FOOTWEAR ACCESSORIES, GIFTS, HAT ACCESSORIES

THE ALCHEMY BENCH

888-539-5378 321-952-4384 contact@thealchemybench.com www.thealchemybench.com ACCESSORY JEWELRY, GIFTS

THE LYONS PRESS, GLOBE PEQUOT, FALCON 246 Goose Lane Guilford, CT 06437 800-462-6420 203-458-4500 info@rowman.com www.globepequot.com

BOOKS LIFESTYLE, BOOKS RODEO, BOOKS WESTERN

THREE PALOMINOS

P.O. Box 115 Jonesboro, TX 76538 254-679-1520 254-688-0078 design@threepalominos.com www.three-palominos.myshopify.com APAPREL GENERAL

FOOTWEAR BOOTS

THYMES, LLC 11010 Grissom Lane Dallas, TX 75229 800-573-1178 info@texashatco.com www.texashatco.com

629 9th Street SE Minneapolis, MN 55414 800-366-4071 612-338-4471 cs@thymes.com www.thymes.com

HATS

GIFTS, MISCELLANEOUS

TEXAS HAT COMPANY

108

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

TIM COX ART - EAGLE CREEK ENTERPRISES

TRADER GENE

ART GREETING, ART PROMOTIONAL, ART WESTERN, HOME DÉCOR GENERAL

ACCESSORY JEWELRY

891 Road 4990 Bloomfield, NM 87410 505-632-8080 timcoxfineart@timcox.com www.timcox.com

T-MAC SALES

608 Highway 46 East Boerne, TX 78006 210-392-3243 sales@t-macsales.com www.t-macsales.com

P.O. Box 13413 Scottsdale, AZ 85267 800-258-3746 602-765-3996 info@tradergene.com www.tradergene.com

TRENDITIONS, LLC

3501 Raider Drive Hurst, TX 76053 877-679-3774 customer_service@trenditions.com www.trenditions.com

HOME DÉCOR GENERAL

ACCESSORY BAGS, ACCESSORY GENERAL, GIFTS, HOME DÉCOR GENERAL

TOKLAT ORIGINALS

TROPHY GLOVE COMPANY

P.O. Box 488 Lake Oswego, OR 97034 888-486-5528 info@toklat.com www.toklat.com APPAREL CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, LEATHER CARE

TOM BALDING BITS & SPURS 655 Riverside Sheridan, WY 82801 307-672-8459 sales@tombalding.com www.tombalding.com

ACCESSORY GENERAL, ACCESSORY JEWELRY

TOPGALLANT MERCHANTS 648-E Dauphine Court Elk Grove, IL 60007 800-544-8194 847-981-1121 topgallantmerch@aol.com www.topgallantmerchants.com

ACCESSORY GENERAL, ACCESSORY JEWELRY

TOTEM SALVAGED

1532 N Columbus Avenue Glendale, CA 91202 818-681-4765 818-244-3877 info@totemsalvaged.com www.totemsalvaged.com ACCESSORY GENERAL, ACCESSORY JEWELRY

122 Washington Avenue Albia, IA 52531 800-323-2928 641-932-2183 trophyglove@hotmail.com www.trophyglove.com ACCESSORY GENERAL

TROUBLE MAKER TRADING CO. 1300 CR 2144 Kemp, TX 75143 580-658-0394 troublemakertradingcompany@gmail.com www.facebook.com/ troublemakertradingcompany GIFTS, HOME DÉCOR

TROYER'S LEATHER GOODS 9490 East Skeels Road Fremont, MI 49412 231-924-3191

ACCESSORY BAGS, FOOTWEAR GENERAL

TRU FRAGRANCE - TRU WESTERN

7725 South Quincy Street Willowbrook, IL 60527 800-443-3000 customercare@trufragrance.com www.trufragrance.com GIFTS, MISCELLANEOUS

TRU LUXE JEANS

10367 Brockwood Road Dallas, TX 75238 800-899-9980 www.truluxejeans.com APPAREL PANTS/ JEANS

TRUE WEST

P.O. Box 441 Royse City, TX 75189 888-636-7922 972-636-7922 truewesthome@aol.com www.truewesthome.com

TWO BAR WEST

315 Highway 90 East Sabinal, TX 78881 830-988-2830 twobarwest@swtexas.net www.twobarwest.com ACCESSORY BAGS, HOME DÉCOR

GIFTS, HOME DÉCOR GENERAL

TUCSON GOURMET FOODS CO. 222 E. Congress St Tucson, AZ 85701 520-551-9428 amc.distributors@gmail.com www.balsamichotsauce.com MISCELLANEOUS FOOD

TXLC CUSTOM TILE MURALS & MORE

MISC BUSINESS

451 E 58th Avenue Showroom 3585 Denver, CO 80216 303-750-6951 tumbleweedranchclothing@gmail.com www.facebook.com/ tumbleweedranchtwr ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, FOOTWEAR FASHION

TURQUOISE HAVEN

953 FM 55 South Purdon, TX 76679 972-937-0337 turquoisehaven@att.net www.turquoisehavenwholesale.com ACCESSORY GENERAL, APPAREL GENERAL

TWISTED X BOOTS

P.O. Box 1419 Decatur, TX 76234 888-894-2668 sales@twistedxboots.com www.twistedxboots.com FOOTWEAR BOOTS

W. F.YOUNG, INC. / ABSORBINE

GIFTS, MISCELLANEOUS

APPAREL LEATHER/ SPECIALIZED, GIFTS, LEATHER CARE, MISC.

VAGABOND HOUSE

WALLS OUTDOOR GOODS

302 Benton Drive East Longmeadow, MA 01028 800-628-9653 worldwideorders@wfyoung.com www.leathertherapy.com

14355 Saratoga Avenue Suite A Saratoga, CA 95070 408-867-3633 store@urbancowgirl.com www.urbancowgirl.com

818-341-7616 info@vagabondhouse.com www.vagabondhouse.com

GIFTS, HOME DÉCOR GENERAL

105 Corporate Center Boulevard Greensboro, NC 27408 336-424-6000 corporate_communications@vfc.com www.vfc.com

U-BRAID-IT BRAIDING SUPPLY CO. P.O. Box 6541 Santa Fe, NM 87502 505-995-0347 info@ubraidit.com www.ubraidit.com

ACCESSORY BAGS/ GENERAL

TUMBLEWEED RANCH CLOTHING

URBAN COWGIRL

790 Constellation Road Wickenburg, AZ 85390 800-524-5909 928-231-0416 txlctile@yahoo.com www.txlctile.com

TULLY MARKETS, LLC P.O. Box 848 Snellville, GA 30078 770-978-8332 404-683-1644 info@tullymarkets.com www.tullymarkets.com

UNICORN WOMAN, THE

P.O. Box 595 Lillian, TX 76061 817-783-6329 unicornwoman@unicornwoman.com www.unicornwoman.com ART COLLECTIBLES/WESTERN, GIFTS

UNION OF ANGELS

1510 Randolph Street Suite 201 Carrolton, TX 75006 844-385-2643 info@unionofangels.com www.unionofangels.com ACCESSORY BAGS,APPAREL GENERAL

HOME DÉCOR GENERAL, GIFTS

VF CORPORATION

APPAREL PANTS/ JEANS, APPAREL GENERAL

VINTAGE COLLECTION

214 W 39th Street Suite 1103A, Final Touch Showroom, #3771 New York, NY 10018 212-944-6533 scollins@vintagecollectiondesign.com www.vintagecollectiondesign.com ACCESSORY GENERAL, APPAREL GENERAL

VINTAGE SCULPTURE

5190 Fulton Street Norwalk, IA 50211 515-991-6083 515-865-3943 vintagesculpture@gmail.com www.vintagesculpture.com ART WESTERN, FOOTWEAR ACCESSORIES, GIFTS, HOME DÉCOR GENERAL

125 S. Jennings Street Fort Worth, TX 76104 844-259-2557 salesorders@walls.com www.walls.com

APPAREL PANTS/ JEANS/ WORK GENERAL/ OUTERWEAR/ SHIRTS

WATSON GLOVES

7955 North Fraser Way Burnaby, BC, V5J 0A4 604-874-1105 800-663-9509 sales@watsongloves.com www.watsongloves.com ACCESSORY GENERAL

WEAR N. E. WEAR

2306 Woodlands Drive Tyler, TX 75703 888-298-4303 sales@wearnewear.com www.wearnewear.com ACCESSORY GENERAL, ACCESSORY JEWELRY, GIFTS, HOME DÉCOR GENERAL

WESA

451 E 58th Avenue Suite 1160 Denver, CO 80216 800-295-1040 info@denver-wesa.com www.denver-wesa.com MISC BUSINESS

UNIQUELY EQUINE

Brooksville, FL 34601 352-232-1645 cathy@uniquelyequine.com_ www.uniquelyequine.com ACCESSORY JEWELRY, GIFTS

UNIVERSITY OF OKLAHOMA PRESS 2800 Venture Drive Norman, OK 73069 800-627-7377 presscs@ou.edu www.oupress.com BOOKS LIFESTYLE

VOGT SILVERSMITHS

WEST AND COMPANY JEWELRY

ACCESSORY BAGS, ACCESSORY GENERAL, ACCESSORY JEWELRY, HOME DÉCOR GENERAL

ACCESSORY JEWELRY

P.O. Box 1129 Woodland, CA 95776 800-344-7457 info@barvranchsilver.com www.barvranchsilver.com

5215 CR 513 Stephenville, TX 76401 254-965-2026 sales@westandcompanyjewelry.com www.westandcompanyjewelry.com

WEST BY SOUTHWEST DÉCOR

justin@walboumhatco.com www.rodeoking.com

303 Southwest 45th Street Lawton, OK 73505 866-376-2985 www.westbysouthwestdecor.com

HATS

GIFTS, HOME DÉCOR GENERAL

W. ALBOUM HAT CO. INC.

SPRING 2018 ★ WESTERN LIFESTYLE RETAILER

109

WESTERN AND CO.

P.O. Box 746 Clements, CA 95227 info@shopwesternandco.com www.Shopwesternandco.com APPAREL GENERAL

WESTERN BORDER AND CO.LLC

P.O. Box 512 Mead, CO 80542 970-779-0382 wholesale@westernborderandco.com www.westernborderandco.com ACCESSORY BAGS/ GENERAL, APPAREL CHILDREN'S/ GENERAL, ART GREETING CARDS, FOOTWEAR BOOTS/FASHION, GIFTS, HOME DÉCOR

WESTERN CROSSINGS, LLC 1960 Gap Road Granger, WA 98932 509-439-1227 cindy@westerncrossings.com www.leterbuckcologne.com MISCELLANEOUS, GIFTS

WESTERN HERITAGE FURNITURE 887 Hampshire Avenue Jerome, AZ 86331 928-639-1424 mail@whf-inc.com www.westernheritagefurniture.com HOME DÉCOR GENERAL

WESTERN HORSEMAN BOOKS 2112 Montgomery Street Fort Worth, TX 76107 800-874-6774 wholesalebooks@westernhorseman.com www.westernhorseman.com ART GREETING, BOOKS HUMAN INTEREST/ LIFESTYLE/RODEO/ WESTERN, MISC., GIFTS

WESTERN PHOTOGRAPHERS 5407 Nez Perce Drive Island Park, ID 83429 206-384-8513 westernphotographers@gmail.com www.westernphotographers.com

ART GREETING CARDS/ WESTERN, BOOKS LIFESTYLE/ WESTERN

WESTERN VINTAGE REVIVAL 313 Falcon Road Altus, OK 73521 580-379-9060 vintagerevival@sbcglobal.net www.westernvr.com ACCESSORY JEWELRY

110

WESTERN WISHBONE, THE 260 F Street Phillipsburg, KS 67661 785-476-5601 westernwishbone@hotmail.com www.facebook.com/the-westernwishbone-1376293835937052

ACCESSORY GENERAL, ACCESSORY JEWELRY, APPAREL GENERAL, FOOTWEAR ACCESSORIES

WESTMOOR MFG. CO.

4901 North Freeway Fort Worth, TX 76106 800-433-2888 retailers@panhandleww.com www.panhandleww.com APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL SHIRTS

WHITE HORSE APPAREL CO. 109 West Pine Centralia, WA 98531 888-693-7837 360-330-0217 jacki@whitehorseapparel.com www.whitehorseapparel.com APPAREL SHIRTS, APPAREL WESTERN

WHITEHALL PRODUCTS 8786 Water Street Montaque, MI 49437 800-728-2164 800-728-5449 www.whitehallproducts.com

MISC BUSINESS, HOME DÉCOR GENERAL

WILLIAMSON-DICKIE MFG. CO. P.O. Box 1779 Fort Worth, TX 76101 800-336-7212 800-263-1924 www.dickiesb2b.com

ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL WORK

WILLOW CREEK PRESS

P.O. Box 147 Minocqua, WI 54548 800-850-9453 715-358-7010 wholesale@willowcreekpress.com www.wcpretail.com ART GREETING, ART WESTERN, GIFTS, BOOKS

WESTERN LIFESTYLE RETAILER ★ SPRING 2018

WINDHORSE, INC.

7518 Southeast Hogan Road Gresham, OR 97080 800-356-2799 503-661-3184 mail@ss4horses.com www.ss4horses.com ACCESSORY JEWELRY, GIFTS

WOODZWAYZ

P.O. Box 1083 Kremmling, CO 80459 970-406-8432 woodzwayz@gmail.com www.woodzwayz.com ARTWESTERN, HOME DÉCOR GENERAL

WRANGLER

400 North Elm Street Greensboro, NC 27420 888-245-9766 888-784-8571 www.wrangler.com

WYOMING WEST DESIGNS P.O. Box 75306 Phoenix, AZ 85087 623-742-7977 ray@wyowest.com www.wyowest.com ACCESSORY BAGS, ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, ART PROMOTIONAL

XOXOART & CO. 2823 Ehlinger Becker Road Fayetteville, TX 713-253-3869 979-966-2995 xoxoartandcompany@gmail.com www.xoxoartandcompany.com ACCESSORY GENERAL, APPAREL GENERAL, ACCESSORY JEWELERY

ACCESSORY GENERAL, APPAREL CHILDREN'S, APPAREL GENERAL, APPAREL OUTERWEAR, APPAREL PANTS/ JEANS, APPAREL SHIRTS, APPAREL SPECIALIZED, APPAREL WORK

Y KNOT BRANDED, LLC

WYO-HORSE JEWELRY

ACCESSORY BAGS, ACCESSORY GENERAL, FOOTWEAR FASHION

P.O. Box 181428 Denver, CO 80218 877-763-3624 303-366-9616 info@wyo-horse.com www.wyo-horse.com

ACCESSORY JEWELRY, APPAREL CHILDREN'S, APPAREL GENERAL, ART GREETING, GIFTS

WYOMING CUSTOM LEATHER

17815 Highway 126 Sisters, OR 97759 541-420-7774 info@ykbranded.net www.ykbranded.net

YETI COOLERS 5301 Southwest Parkway Suite 200 Austin, TX 78735 512-394-9384 www.dealers.yeti.com MISCELLANEOUS

22 Heather Road Cody, WY 82414 307-587-4130 307-899-0790 rjkrier@wyomingcustomleather.com www.wyomingcustomleather.com

YOUNG ESSENCE

ACCESSORY GENERAL, HOME DÉCOR GENERAL, LEATHER CARE

APPAREL GENERAL, APPAREL OUTERWEAR

WYOMING TRADERS

P.O. Box 262 Afton, WY 83110 888-869-7955 307-885-7500 www.wyomingtraders.com ACCESSORY GENERAL, APPAREL PANTS/ JEANS, APPAREL GENERAL, APPAREL OUTERWEAR, AUDIO/ VIDEO HUMAN INTEREST

1441 North Carolan Ave. Burlingame, CA 94010 650-697-8816 Info@youngessence.com www.youngessence.com

ZESPI RUSTIC FURNITURE, INC. 508 109th Street Arlington, TX 76011 817-633-6530 manuela.zespi@gmail.com www.zespirusticfurniture.com HOME DÉCOR GENERAL

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ADVERTISER ADVERTISER INDEX INDEX Advertiser Advertiser........................................................................................................................................Page ........................................................................................................................................Page AndWest AndWest...............................................................................................................................................85 ...............................................................................................................................................85 Ariat Ariat.....................................................................................................................................................19 .....................................................................................................................................................19 Bag BagMan, Man,LLC LLC......................................................................................................................................18 ......................................................................................................................................18 Big BigCountry CountryFarm FarmToys Toys..........................................................................................................................15 ..........................................................................................................................15 Bling BlingAAGoGo GoGo........................................................................................................................................48 ........................................................................................................................................48 Charlie Charlie11Horse Horse.....................................................................................................................................23 .....................................................................................................................................23 Cinch Cinch...............................................................................................................................................53, ...............................................................................................................................................53,71 71 CoFi CoFiGenuine GenuineLeather Leather .........................................................................................................................16 .........................................................................................................................16 Corral CorralBoots............................................................................................................................................ Boots............................................................................................................................................77 Cowboy CowboyHardware Hardware................................................................................................................................80 ................................................................................................................................80 Cowgirl CowgirlTuff TuffCo........................................................................................................................................ Co........................................................................................................................................99 Dan DanPost PostBoots Boots.....................................................................................................................................63 .....................................................................................................................................61 Double DoubleDDRanchwear Ranchwear.............................................................................................................................. ..............................................................................................................................33 Double DoubleJJSaddlery Saddlery................................................................................................................................13 ................................................................................................................................13 Durango DurangoBoots Boots........................................................................................................................ ........................................................................................................................Back BackCover Cover Fantazia FantaziaApparel...................................................................................................................................73 Apparel...................................................................................................................................73 Glitter GlitterFlops Flops..........................................................................................................................................67 ..........................................................................................................................................67 HiEnd HiEndAccents Accents......................................................................................................................................90 ......................................................................................................................................90 Hooey HOOey..................................................................................................................................................65 ..................................................................................................................................................63 Justin JustinBoot BootCo Co.......................................................................................................................Inside .......................................................................................................................InsideCover Cover Kimes KimesRanch Ranch.........................................................................................................................................61 ......................................................................................................................................... 59 Kurtmen KurtMen................................................................................................................................................48 ................................................................................................................................................48 Liberty LibertyBlack BlackBoots Boots..............................................................................................................................31 ..............................................................................................................................31 Miss MissMacie MacieBoots Boots.................................................................................................................................81 .................................................................................................................................81 Montana MontanaSilversmiths Silversmiths...........................................................................................................................29 ...........................................................................................................................29 Morris MorrisKaye Kaye& &Sons SonsFurs Furs.....................................................................................................................57 ..................................................................................................................... 65 Nativa Nativa...................................................................................................................................................18 ...................................................................................................................................................18 Outback OutbackTrading TradingCompany Company.....................................................................................................................16 .....................................................................................................................16 RBR RBRWholesale Wholesale.....................................................................................................................................87 .....................................................................................................................................87 Resistol Resistol...........................................................................................................................................25, ...........................................................................................................................................25,27 27 Rodeo RodeoJoe Joe.............................................................................................................................................55 .............................................................................................................................................55 Rodeo RodeoQuincy Quincy........................................................................................................................................83 ........................................................................................................................................83 Rojo RojoLeather Leather.........................................................................................................................................82 .........................................................................................................................................82 Scully ScullyLeathers Leathers...............................................................................................................................76, ...............................................................................................................................76,77 77 Stetson StetsonApparel Apparel& &Boots Boots......................................................................................................................17 ......................................................................................................................17 Twisted TwistedXXboots.....................................................................................................................................49 Boots.....................................................................................................................................49 WESA WESA..................................................................................................................................................78 ..................................................................................................................................................78 Western WesternHorseman HorsemanWholesale Wholesale............................................................................................................111 ............................................................................................................111 Western WesternLifestyle LifestyleRetailer Retailer............................................................................................................13, ............................................................................................................13,112 112 Western WesternSummit Summit...................................................................................................................................56 ...................................................................................................................................87 Wrangler Wrangler......................................................................................................................Inside ......................................................................................................................InsideBack BackCover Cover XOXO XOXOArt Art& &Co. Co.....................................................................................................................................84 ....................................................................................................................................84

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WESTERN WESTERNLIFESTYLE LIFESTYLERETAILER RETAILER ★★ SPRING SPRING2018 2018