PORTFOLIO
Design Engineer Morten Gyldendal Melberg M.Sc. Design & Innovation mgmelberg@gmail.com
+45 2255 5470
Please have a look at some of the work that I have done. There is a lot of good stuff so make sure not to skip pages.. If you have any questions do not hesitate to get in touch.
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CPH CUP Chopper-Swing Nudging sustainable product development Estate BBQ - JensenGrill Improving workflow at Hillerød Hospital Duddy - intelligent gutter cleaner Shaping an energy saving strategy Toothbrush concept - Gillette Luggage carrier concept - Biomega CPH bike share system Innovation strategy - Aneeta Windows
CPH CUP PRODUCT/SERVICE SYSTEM CAD _ 3D printing _ service design rendering _ rapid prototyping The Copenhagen Cup is a concept designed to improve the quality, environmental impact and social aspect of drinking coffee on the go. The concept is inspired by the Melbourne lifestyle, where coffee is a significant part of everyday life. The design of the CPH Cup is unique. The body is specifically designed to keep coffee warm longer as well as ensure compact and convenient transportation. Insulation is achieved using a double wall construction and the compactness comes from a clever two part conical design, which halves the size of the cup when not in use. Functionally the lid is designed with an integrated closing mechanism to make sure that any liquid stays in the cup during transportation.
CPH CUP SYSTEM
A future CPH Cup user
Puts in an order for a CPH Cup
$ $ Next coffee is on CPH Cup
$ $
When enough points saved up a free coffee is rewarded
ABC
Customises the CPH Cup to personal preference
$ For every cup bought user earns points
CPH CUP SYSTEM Receives a personalised quality reusable CPH Cup
$
The CPH Cup concept also includes a service, which allows users to track their A futureconsumption, CPH Cup user Puts in an order coffee earn rewards and free coffee.for a CPH Cup
$
From now on buys coffee in the CPH Cup
$ Next coffee is on CPH Cup
User can check profile using laptop or smartphone
$ $
When enough points saved a free coffee is rewarded
Coffee history is uploaded to personal profile User can check profile using laptop or smartphone
CHOPPER-SWING USER-CENTRED DESIGN User-centered design _ Etnographic studies CAD modelling _ model making Chopper-swing is an innovative public playground equipment to be used in the municipality of Copenhagen. The concept was realized based on extensive field work involving interviews and creative sessions with children, experts on child play and municipal workers as well as hours of observations of how children play and get engaged in physical activity.
CHOPPER-SWING
Is a rotating and swinging play device shaped as a helicopter. Kids grab the circular handles and rotate themselves and the upper part of the construction using their legs while their weight makes it tilt at the same time. Further more the handles rotate making the kids spin around themselves as they play.
NUDGING SUSTAINABLE PRODUCT DEVELOPMENT CHANGE MANAGEMENT / BEHAVIOURAL SCIENCE Design Research Methodology_ action research behavioural experiments _ innovation strategy My Master’s project, involving one of the largest companies in Brazil, Natura Cosmeticos, was initiated by the goal of creating more sustainable products. My thesis partner and I created a set of practical recommendations based on change management and behavioural science - including Nudging, to help the uptake of a range of company specific Ecodesign
tools in the PDP (product development process). The work included a thorough analysis of the PDP at the company facility in place at Natura in order to target key stakeholders as well as behavioural experiments set up to test different motivators effect on behavioural intention.
Is it possible to combine behaviour change influences with a motivation to influence Natura employees’ intention to practice Ecodesign including the use of Ecodesign tools?
Change management
Behavioural theory
Ecodesign
The findings from the experimental sessions combined with the deep knowledge of the company’s development process resulted in an innovation strategy to help Natura implement selected Ecodesign practices in their PDP. PILOT PROJECT
STRATEGY
Motivation identification and Sponsor involvement Evaluation of Ecodesign tools
Show case product
Support team
Motivation/information change strategy
Voluntary uptake of Ecodesign tools
ESTATE BBQ RESEARCH & DEVELOPMENT R&D _ mechanical design _ testing/validation CAD modelling _ manufacturing _ prototyping Working as a product developer at JensenGrill A/S has given me the opportunity to work on some truly great products through the entire process from ideation to manufacturing. I have played a pivotal role in the building of the brand and the company and the experience has granted me a truly entrepreneurial mind-set.
www.jensengrill.com
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High quality materials make JensenGrill a stylish garden feature
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Grill with gas, charcoal, or both at once
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The gas burners can be used to light the coals making them ready within 10-20 min.
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No need for barbecue starters or lighter fluid
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Combination of charcoal and gas means you can always attain the perfect temperature
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Easy regulation of distance between charcoal and grate means you can always get the right charcoal heat
IMPROVING WORKFLOW WORKSPACE DESIGN Design game _ workflow optimisation _ shadowing and interviews The handling of beds at Hillerød Hospital were not living up to regulations and lack of communication between employees were having an impact on efficiency. Through field work at various hospitals, interviews with key stakeholders, observations of workflow and the development and facilitation of a design game as a mean to capture user insight a workspace/workflow redesign was proposed.
FROM
The solution included a comprehensive change to the layout of the washing area as well as a new cleaning technology. Further more a message board was introduced to help communication and an additional bed storage place was proposed to handle peak hours more efficiently.
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DUDDY (INTELLIGENT GUTTER CLEANER) DESIGN OF MECHATRONICS Iterative development _ Arduino programming CAD modelling _ state chart This project was carried out focusing on a complete system design, based upon selected mechanic and electronic components. Verification of the behaviour of the solution was carried out using tools such as state diagrams, programming and Arduino.
Duddy IGC
The intelligent cleaner is dimensioned so that it fits a half round gutter with a standard diameter of 12 centimetres. It has a flexible joint between the two main body parts, which allows it to move around corners. The cleaner moves by itself using sensors and a microprocessor. It is programmable and communicates with the user through a remote control.
Cleaning system
The brushes are all considered to have four flaps. The flaps combined with the cylindrical core have a diameter of 35mm. The four flaps help the cleaner push leafs and dirt over the side of the gutter. The brushes are all made of Polyvinyl Chloride (PVC) which is easy to process and alter to obtain the desired stiffness and friction.
Micro processor and sensors
The robot uses a micro processor and sensors to move about in the gutter. The sensors make Duddy able to read the surroundings and react upon them - e.g. if something is obstructing the gutter or Duddy has finished cleaning. All the inputs from the sensors are handled by the processor and communicated to the user through a remote.
SHAPING AN ENERGY SAVING STRATEGY BUSINESS STRATEGY R&D _ mechanical design _ testing/validation CAD modelling _ manufacturing _ prototyping Municipalities all over Denmark are striving to save energy as part of a nation wide climate action plan. Municipal buildings have proved to have a significant saving potential that can be realised through energy optimising renovations. The so called ESCO model serves as a platform for municipalities and contractors to engage in a collaboration. The first part of this project entailed a thorough analysis and mapping of stakeholders involved in the construction and energy industry as well as interviews with leading energy and climate consultants in a number of municipals.
Energy regime
Actor network around ESCO
Increased wind in the system
kWh
Shift in consumption
7:00
15:00
20:00
t.o.d.
Following the analysis, the current ESCO model, focusing almost solely on technical solutions as means for saving energy, is effective in realising savings up until a certain point, but then lacks the further potential by neglecting user behaviour.
Another vital issue with the current model is a lacking incentive structure greatly compromising the actual commitment to savings. Based on the experience and findings from the fieldwork, three different business strategies were put together.
Example of one of the three concepts
Savings
Savings over time
• Collaboration working like the current ESCO model • Savings induced by changes in energy use behaviour • Savings are funded primarily by tariff scheme adjustments
Time Level of user responsibility
Magnitude of organisational changes
High
High
Medium
Medium
Low
Low
• Significant third party cooperation is necessary Incentive structures
Energy system
Technology
Public-private sector relation
Middelfart model
Storage of energy
Ethernet/CTS system
Public-private partnership
Tariff scheme
Expanded spot market
Distant measuring
Total municipal control
New warranty
Visualisation software
TOOTHBRUSH CONCEPT - GILLETTE
INDUSTRIAL DESIGN
Sketching _ prototyping _ mood board Interaction design The Gillette toothbrush is designed to primarily appeal to the male audience. A typical buyer would be a man at the age of 20 - 65, already using other products from Gillette. He will value aesthetics, functionality and to have something that will make him stand out from the crowd.
The sleek aluminium brush hairs give the brush a 10 times longer life-span compared to a regular brush head consisting of nylon hairs. The thickness of the brush hair can be greatly reduced using aluminium over nylon allowing a more profound cleaning. The cleaning mechanism is based on theory in mechanical vibrations. The brush head is moved by a small vibrator. The vibrations make the aluminium brush hairs resonate making a motion similar to that of conventional electrical toothbrushes using less energy.
BICYCLE LUGGAGE CARRIER - BIOMEGA PRODUCT CONCEPT A project made in collaboration with the Danish bound Biomega - a bicycle company world famous for its “furniture for locomotion� philosophy. The aim of the project was to make an innovative solution for carrying luggage when using the bicycle to commute containing the central aspects of Biomegas design philosophy. During the analysis, the project was narrowed down to aim specifically at males. The outcome of the project is a unique collapsible luggage system for handling the most common luggage when being on the move.
CPH BSS - BIKE SHARE SYSTEM PRODUCT/SERVICE SYSTEM Product analysis_ empirical research mechanical design _ service design This project was about improving the customer experience offered by the Copenhagen bike share system. One part of the project had focus on a complete analysis of the bicycle itself; components, manufacturing, servicing, cost, etc. Another key aspect was the identification of target group for whom to build the service system. As a result of empirical research including interviews with local politicians, members from the Danish bicycle association and hours of observation to document the present use of the bike share system, commuters using the S-train was chosen as target group. The final solution optimises crucial elements of the bike while ensuring a simple and efficient service for commuters by increasing the availability of bicycles and by introducing a unique locking system.
INNOVATION STRATEGY - FOLDING DOOR CONCEPT STRATEGIC DESIGN Portfolio management _ strategic innovation rendering _ CAD modelling As part of an internship at Australian bound Aneeta Windows the Lap ‘n’ Stack concept was developed to complement an innovation strategy looking to set the standard for future products. The product features a unique glass overlap developed by Aneeta Windows which allows for an unprecedented slim sightline due to the absence of a vertical frame leaving the spacer in the glazed units as the only visual separation between each panel. The concept is prepared for automation, expanding the potential market to include shops and restaurants.