MB Storefront Guide October to December 2017

ModernBarber

STOREFRONT GUIDE Brands to buy . Services to shop . Stuff to see.

OCTOBER - DECEMBER 2017

‘TIS THE SEASON TO SHOP

Contents Digital | October - December 2017

W

ell! Here

we are in the last quarter of 2017 and what a year it’s been. It’s the year that MB hosted our very first Modern Barber LIVE stage courtesy of Barber Connect and the year we launched the MOBAA’s Modern Barber Awards that will conclude in May 2018.

Most of all it’s our fourth year of creating the best magazine we can to reflect this awesome industry and shine a light on its talents, techniques and personalities.

Lastly, whether we like it or not...Christmas is definitely coming. So check out the inspiration on page 20 and stock up for the shopping season. You will also find a slice of editorial from our print issue to entertain and inform. MB is passionate about putting print into the hands of the UK’s barbers, so for the full Modern Barber Magazine experience you can subscribe online at modernbarber.co.uk/ subscribe or purchase single print issues at barberblades. co.uk.

Rachel Gould Editor

20 ‘Tis the season: stock up the shelves with our gifting ideas.

Shopping 26 Storefront: Stuff you need and gear you want.

Social 28 The Shaw Thing: home of Simon Shaw’s regular column.

30 Racy Relationships: MR Barbers on track.

32 Barber Industry Champions: How Denman got behind barbering.

36 Big Shot: Sam Wall’s adventures.

Tips 40 Ready to launch: The MOBAA’s – Modern Barber Awards are coming…get in!

PAGE 8

Newsroom 6 Snippets and stories from in, around and on the industry.

Features 16 Haircuts by Face Shape: Infographic guide on face shape suitability by Jack Prenter

Roll Of Honour Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are!

American Crew, Andis, Aston & Fincher, Barber Blades, Barber Equipment Centre, BARBER PRO, Coolblades, Denman Professional, Easydry, Fine Fettle Grooming, Fudge, Kent Brushes, Kipa, Moda, MR Barbers, Paul Mitchell, NHF, Q Junkie, REM-MEN, Salon Services, Shortcuts, TIGI, Takara Belmont, The Bluebeards Revenge, Uppercut, Wahl UK Editor and publisher: Rachel Gould rachel@modernbarber.co.uk Design and Production: Annie Bartley design@anniebartley.co.uk Advertising: Kelly Hindley kelly@modernbarber.co.uk Contributors: Simon Shaw, Jack Prenter, William Christopher Ward, Tom Baxter, Lee Dixon Cover Photography: Andrew Farrington @andrewfphoto/andrewf.com. Cover Star: Mark Thomson @themodbarber/thomsonbarbers.co.uk

PAGE 30 - MR BARBERS

Find us online: modernbarber.co.uk Twitter/Insta: @modernbarbermag, FB Modern Barber Magazine Call on: 01295 533755. For all online and print advertising enquiries, please contact rachel@modernbarber.co.uk Modern Barber Ltd is registered in the UK. Registration number: 06084337. VAT number: 178993237 Registered and correspondence address: Three Acre Barn, Thorpe Road, Upper Wardington, Oxon OX17 1SP. Subscriptions can be securely purchased through modernbarber.co.uk/subscribe

UK subscriptions: 1 year, 4 issues £20 post paid.

Intl subscriptions: 1 year, 4 issues £40 post paid.

Printed by Pensord Press Ltd. www.pensord.co.uk © Modern Barber Magazine accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no reponsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.

Stories on, in and about the industry…

Share your thoughts with us @modernbarbermag

LUKA CHITTY AT BARBERSRIDE

Barbersride raises over £10k for charity!

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olin Petrie of Hard Grind (@ colin_hardgrind) had an idea and turned that idea into hard cash for two worthy causes – Great Ormond Street Hospital and

Heads up!

The American Crew All Star Challenge 2018 will open for entries on Oct 3rd and close March 28th 2018. It’s a global competition that is one to win and you can find more info and enter by going to americancrew.com/ allstarchallenge. The UK region has won two years in a row!

Barber Pro Gets Shortlisted

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nnovative men’s skincare brand Barber Pro (@barberprouk) has been shortlisted for four awards at the 2017 Pure Beauty Awards.

The popular Face Putty Peel-Off mask with Activated Charcoal is shortlisted for Best New Face Mask, Best New Male Skin and Body Care Product and Best New Design and Packaging and the Barber Pro brand has been shortlisted for Best New British Brand. The entry is judged by public vote. Good Luck Barber Pro! 6 / WWW.MODERNBARBER.CO.UK

Come and watch the Wahl Barber of the Year final take place at Salon International at Excel London on Sunday 15th October 2017. For tickets go to salonexhibitions.co.uk.

Save the Date! The MOBAA’s – Modern Barber Awards are coming and our classy little shindig will be held at 100 Wardour in Soho on Sunday 13th May 2018. It’s not to be missed.

More info on page 86.

The Lion’s Barber Collective. His idea was to unite his love of motorcycles and barbering and do something for the greater good. He decided to organise a charity motorcycle ride from Dundee to London in five days with a barbering seminar at every stop. He rallied support from brand sponsors including Captain Fawcett, Reuzel, Rockstar Energy Drinks and Harley Davidson UK and a whole lot of barbers and friends and set up a Just Giving page to make donations easy. He convinced eleven other bikers to saddle up during a wet cold July. He invited more barbering educators along the way, including the team at SB Barbering Academy, Tom Chapman and Frank Rimer to deliver seminars to approximately 50 attendees every night. Sponsorship, tickets and donations takes the current total to £10,335. The tour started at Hard Grind in Dundee, stopping at SB Barbering Academy in Sunderland, Robin Hood Harley Davidson in Nottingham, Captain Fawcett’s HQ in Kings Lynn and finally The Bike Shed in Shoreditch London. Colin says “We couldn’t have done it without the amazing support we got and we already have plans for next year’s ride. Hopefully Barbersride will be bigger and better for 2018.” Anyone interested in either participating or supporting this amazing event should register their interest at barbersride.com.

JAMES WILLIAMS

Autism Barbers Assemble on screen

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ames Williams (@jim_jimthetrim_williams) the founder of Autism Barbers Assemble has been making headway for his autism support group and has caught the attention of production companies and Channel 4. James is participating in the opening episode of ‘Let Me In’ a short documentary series that has already been nominated for the Diversity Award at the Royal Television Society Awards. The Awards night is at the end of November and we’ll keep our eyes peeled for the on-air date! James also took to the stage at the recent British Master Barbers LIVE event with an industry first, discussing autism and demonstrating his skill by cutting hair for Duncan, an autistic client. It was a great sense of accomplishment for both Duncan and James!

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Stories on, in and about the industry…

Share your thoughts with us @modernbarbermag NHF Finalists Announced

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he NHF Hair & Beauty Business Awards (nhf.info) will celebrate barbering, hair and beauty businesses across the UK. The Awards ceremony will be held at The VOX Centre in Birmingham on November 19th and also coincides with the NHF’s 75th Anniversary - a huge milestone highlighting the organisations long term commitment to the industry. The barbering businesses that finalised are listed below.

BEST INDEPENDENT BARBERSHOP OR MALE GROOMING BUSINESS – sponsored by Unite.

• Christian Wiles Hairdressing in Northampton.

• The Barbership in Portsmouth.

• The Master Barber’s Shop in Southport.

BEST GROUP OF BUSINESSES – sponsored by Coversure Insurance Services. Mr Barbers Ltd BEST NEW BUSINESS – sponsored by Radiant Hair Consultancy. 18 Fourteen Male Grooming, Stanmore.

Don’t forget! Britain’s Best 2017 is a live cutting contest that takes place on the same day. Choose from Male Fashion Look and Barber Total Look in both students and open categories. Register to enter before November 16th nhf.info/events/ competitions/britains-best/

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LEE ANDREWS

Lee Andrews: The Beard Meister

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18 years but I got really serious about eptember 1-3 Austin Texas: it when I became a client at Mister World Beard and Moustache Robinsons in Rugby. In the category Championships. It takes that I competed in you couldn’t have a magnificent beard to any product in the beard on the day take a world title and Lee Andrews so I used American Crew Beard Serum (@lee_bmg) took third in the ‘Natural to get it in top condition ahead of the Full Beard and Styled Moustache’ event. American category in the Crew was one largest beard “I’ve had a beard on and off of the sponsors comp known to over the last 18 years but I for my trip. It man…literally. got really serious about it was an amazing The World Beard when I became a client at experience!” Lee and Moustache is a regular at Championships Mister Robinsons in Rugby.”

Mister Robinsons has been entered (@mrrobinsons) into the Guinness and even showcased his awesome Book of Records as the biggest beard on stage at Modern Barber beard competition to date with 745 LIVE at Barber Connect last June. competitors. Lee has won many He will be defending his title in the British titles for his facial hair and bi-annual event planned for Antwerp even runs his own beard club. “I’ve in 2019. had a beard on and off over the last

Apollo 2 Icon, the diamond-quilted Apollo with contrast piping.

E M P E R O R Unconventionally British

The Emperor Barbers Chair is designed and manufactured in Britain by REM. With 3 Year Warranty. Part of the REM Barbers Collection. sales@rem.co.uk

www.rem.co.uk

01282 619977

SPECIAL F E AT U R E

ANTIORDINARY Disruptive brands are bang on trend.

U

ber did it to the taxi industry, Deliveroo did it to the take-away food industry and Fudge Professional has been doing it for years. Market disruption is all the rage and Fudge’s latest launch campaign is a great example. Fudge has been creating products that transcend gender definition for 26 years. A Fudge campaign is less about catering to one gender and more about serving a lifestyle and their latest campaign does just that. It took two distinctive models and the award winning session stylist Lisa Farrall to capture the sense of creative freedom, energy and individuality that the brand was looking for with it’s latest launch - the new Xpander Foam is a light mousse that increases the volume of every hair by up to 180% leaving the hair feeling thicker and fuller.

Emma Bate, Fudge Professional Brand Manager says “At Fudge Professional, we pride ourselves on being disruptive and anti-ordinary and always doing the unexpected. We know that mousses are notoriously viewed within and beyond the industry as a very traditional, femaletargeted styling product, so we wanted to challenge this status quo whilst underlining our brand heritage of men’s styling expertise. Androgyny is everywhere across fashion and beauty but we wanted to be the first brand in professional hair to embrace it in the form of ‘reverse’ androgyny, by using a gorgeous male with feminine features as our campaign model. As always, Fudge Professional is pushing boundaries, both in terms of gender 12 / WWW.MODERNBARBER.CO.UK

CREDITS: HAIR BY LISA FARRALL AT WIG LONDON FOR FUDGE PROFESSIONAL PRODUCTS BY FUDGE PROFESSIONAL PHOTOGRAPHY BY LUKE NUGENT MAKEUP BY LAUREN KAY STYLING BY AC STUDIO

“Androgyny is everywhere across fashion and beauty but we wanted to be the first brand in professional hair to embrace it in the form of ‘reverse’ androgyny, by using a gorgeous male with feminine features as our campaign model. ”

stereotypes and product performance.

We believe that hair is hair and that the desire for it to look incredible is never limited by your gender.”

Fudge’s male model is Mateusz Maga, a Polish model and singer with a cult following and sky scraper cheekbones. It’s a ‘made you look, made you stare’ approach to men’s hair. Fudgeprofessional.com.

FAT Go Full

THE FULL FAT ALTERNATIVE

TO SKINNY HAIR

Find your stockist At:Fudgeprofessional.com

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F E AT U R E

HAIRCUTS

BY FACE SHAPE

Men’s lifestyle blogger Jack Prenter of knownman.com created this guide in a collab with his barber. It’s an easy access reference that should help head some of those more unsuitable customer requests off at the pass!

OVAL FACE SHAPE

OBLONG FACE SHAPE

BRUSH BACK

MID-FADE WITH POMPADOUR

HIGH FADE WITH A FRINGE

SHORT SIDE SWEPT

TAPER FADE WITH QUIFF

CLASSIC SIDE PART

SHORT & SPIKEY

SLICKBACK

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he oval face shape is often thought of as the perfect face shape. It’s extremely versatile and that makes it great for trying different hairstyles, facial hair trends and sunglasses. An oval face is normally well-proportioned and symmetrical, making the man more attractive. With an oval face you want to avoid a fringe on your forehead, this will make your head appear shorter and rounder. Instead, look to take your hair up and create some volume.

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n oblong face is generally going to be the tallest shape with a boxy feel. You should avoid taking the sides too short if you’re keeping volume of the top, this will make your face even longer than it is. Instead, try a fringe that will make your face appear shorter or keep a style that is well-proportioned and doesn’t have too much length on top or too little on the sides.

F E AT U R E

DIAMOND FACE SHAPE

ROUND FACE SHAPE

FAUX-HAWK

TAPERED FADE WITH FRINGE

UNDERCUT WITH COMB OVER

HIGH FADE WITH POMPADOUR

LONG ROUGH SIDE PART

TEXTURED CROP

HIGH FADE WITH BRUSH BACK

SPIKY

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he diamond face shape is characterised by a narrowjawline and forehead, with width in the cheeks. With a diamond face shape you want to create width at your forehead, therefore you want to keep some length on the top and on the sides.

Fringes work well to add weight to your forehead and keeping it long on top can help to balance out your face shape and make it less obvious.

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ound face shapes are where there are no obvious lines or angles on your face, leaving a perfect circle shape. The ideal haircut will add some definition to your face and lengthen it out.

To do this, you want to ensure that you have volume on the top and shorter sides. Shaving the sides high in an undercut or high fade will add some definition, whilst the longer hair on top will add volume and lengthen your face shape.

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F E AT U R E

SQUARE FACE SHAPE

HEART FACE SHAPE

TEXTURED COMB OVER

CREW CUT

MEDIUM QUIFF

TAPERED FADE WITH FRINGE

SIDE PART

HIGH FADE WITH QUIFF

PREPPY COMB OVER

SIDE SWEPT CREW CUT

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he square face shape is traditionally masculine, it has defined angles and is wide at all points. It’s a great foundation and extremely versatile, but most men will want to soften it out. Square faces are balanced with a little length on top and a haircut that isn’t too defined. Classic styles like a side part or a crew cut are great choices because they round your face out and don’t offer an extra definition.

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heart shaped face has width at the forehead and tapers down to a point at the chin. This face shape is relatively rare and should be balanced out by keeping your hair longer on the top. This face shape is noticeable because of the tapered chin, this can be balanced by keeping a short beard that will add volume to your jawline.

DON’T LOSE FACE

NEW

Discover what real men want.

A high performance hair and grooming range created by hairdressers and barbers for bold, modern looks.

To find out how Bed Head for Men can grow your male grooming business call: 0344 844 0944.

WWW.BEDHEAD.COM www.tigiprofessional.com

F E AT U R E

‘TIS THE SEASON Some people hate early use of the ‘C’ word but get ready because Christmas is definitely coming.

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ccording to the Centre for Retail Research the Great British public spent £77.6 billion pounds on Christmas 2016. Make sure you get some of that cash rolling your way this shopping season with a little forward planning. Gift sets, stocking fillers, styling tools and gift vouchers are easy pickings for your customers and passing trade. You already have guaranteed footfall and a bench full of potential shoppers just waiting to pick up your goods.

Buy well, display well, price well, and you will have a well of new revenue opportunites in the last quarter of the year. Remember that products are just employees that are never late and never complain! Check out this Santa’s sack of gift ideas to inspire you and your customers. *RRP is shown and trade enquiries are welcome.

CAPTAIN FAWCETT EAU DE PARFUM, MOUSTACHE WAX AND BEARD OIL GIFT SET – RRP £100 A gift set that is de rigueur for the modern day Dandy and includes Beard Oil 50ml, Eau De Parfum original 50ml, Moustache Wax Cornucopia x 3 15ml in Lavender, Sandalwood and Ylang Ylang.

Captainfawcett.com 20 / WWW.MODERNBARBER.CO.UK

BED HEAD MAN ON GIFT SET – RRP £12.86 (ON OFFER AT 25% DISCOUNT) Great for sleek hair and smooth face and beard with BED HEAD Men’s Clean Up Shampoo and Conditioner and Slick Trick Styling Pomade. Bedhead.com

FINE FETTLE GROOMING FESTIVE FETTLE BEARD CONDITIONER – RRP £19.99 The all natural beard and moustache conditioner with citrus and spice and all things nice.

Available from midOctober. Finefettle grooming.com

UPPERCUT DELUXE MUG AND TIN KIT – RRP £25.00 Takes care of the morning brew and the morning grooming routine.

Contains Mug, tortoise shell Flip Comb and Easy Hold styling puck.

Uppercutdeluxe. com/en

AMERICAN CREW CLASSIC KIT – RRP £34.00 Handsome washbag, Fiber, Classic 3-in-1 shampoo, conditioner and body wash, Moisturising Shave Cream, WIN Fragrance Vial. Americancrew.com/ @americancrewuk

COPACETIC FOLDING COMB – RRP £10.00 Fine teeth perfect for sideburns and moustaches as well as hair. Folding action protects the teeth. A neat, pocket-perfect accessory. Perfect stocking filler. Copacetic-gent.com

AMERICAN CREW SHAVING KIT - RRP £34.00 Handsome washbag which includes Ultra Gliding Shave Oil, Moisturising Shave Cream, Precision Shave Gel, Revitalizing Toner. Americancrew. com/@americancrewuk

THE BLUEBEARDS REVENGE CUTTHROAT RAZOR KIT – RRP £34.99 Old fashioned cutthroat shaving for real men, with a modern twist.

Includes Shaving Cream, Post Shave Balm, Doubloon Bristle Shaving Brush, Cut-Throat Replaceable Blade Razor.

Bluebeards-revenge.co.uk

BEARD BRUSH rds hir e the Mo nst er Fre sh fro m ou r fac to ry in Her tfo tackle the unruliest of brush has finally arrived! Designed to illed with a special whiskers, the oversized head f rds of all distinction. ‘faith safe' mix of bristles will tame bea Made in England.

KENTBRUSHES.COM

F E AT U R E

PRORASO VINTAGE SELECTION TIN: SENSITIVE – RRP £26.50 Collectible tin includes full-sized versions of the Pre Shave Cream, Shaving Cream Tube, After Shave Balm in the sensitive variant.

Aandbsupply.co.uk

KENT BRUSHES MONSTER BEARD BRUSH AND BAG – RRP £28.00 The Monster Beard Brush has a spherical handle and curved neck. Large beech wood oval designed head filled with long tufts of hand blended horse hair and nylon. Kentbrushes.com

EDWIN JAGGER SHAVING SET – RRP £87.00 Handsome set including 4pc set, Gillette® Mach3® razor, shaving brush, pure badger with stand and soap bowl, chrome plated.

Edwinjagger.co.uk UPPERCUT DELUXE COMBO KIT – RRP £40.00 Perfect gift that looks great on shelf. Includes full-sized Everyday Shampoo & Conditioner, a Tortoise Shell Comb and a selected styling product. Available in Deluxe Pomade, Matt Pomade, Matt Clay, Monster Hold, Featherweight and Easy Hold.

Uppercutdeluxe.com/en

UPPERCUT DELUXE FILLED WASH BAG – RRP £40.00 Washbag full with travel seized accessories including Deluxe Pomade Mini Tin, tortoise shell Flip Comb, Bamboo toothbrush and 50ml bottles of the Everyday Shampoo, Conditioner and Body Wash.

Uppercutdeluxe.com/en

THE JACK DEAN TRAVEL GIFT SET – RRP £18.00 Packed wash bag perfect for the travel loving gent includes a complete styling system formulated to cleanse, condition and style.

Includes Jack Dean Bay Rum Body Wash, Jack Dean Conditioning Shampoo, Jack Dean Styling Paste.

Jackdean.eu FUDGE PROFESSIONAL SHAPE UP GIFT SET – RRP £20.00 Includes Cool Mint Shampoo to detox, energise and nourish and number one best-selling product Fudge Professional Hair Shaper, a blend of natural waxes with strong hold to texturise and improve the hair’s condition while styling.

22 / WWW.MODERNBARBER.CO.UK

MITCH GIFT SET: OWN YOUR LOOK – RRP £22.00 Make it matte with Heavy Hitter®, a deep cleansing daily shampoo with cedar and agave plus Reformer®, a pliable texturizer that bulks up hair and locks in style. salonsuccess.co.uk/@ mitchtheman

MITCH GIFT SET: STYLE SUITS YOU – RRP £32.00 For flexible hold with Double Hitter®, a hearty 2-in-1 Shampoo and Conditioner, Clean Cut®, a pliable styling cream that lets you shape and reshape your hair and Construction Paste®, a long-lasting styler that’s flexible and crunch-free. salonsuccess.co.uk/ @mitchtheman

COPACETIC KNUCKLE DUSTER BEARD COMB – RRP £10.00 Wide teeth helps clear tangles and knots leaving the beard smooth and luxurious. It’s also ideal for tidying wet or thick head hair. Perfect stocking filler. Copacetic-gent.com

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PRODUCTS

ORIGINAL EDWARDIAN ANTIQUE BARBER UNIT Reclaimed from a barber shop in Edinburgh, now over 100 years old. In great condition. Similar antiques available. Price £650 ex VAT. barberequipmentcentreuk. co.uk/@barbershoporiginals

Clean Cut by Mitch Fuss free forming cream with pliable hold that bulks up hair.

Natural shine. 85g. RRP £14.95 inc VAT. paul-mitchell.co.uk/@ mitchtheman

NEW

Motorised Legend Takara Belmont Chair

Fudge Professional Xpander Foam

UPPERCUT DELUXE DEGREASER

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he fully motorised Legend chair guarantees unsurpassed luxury for sublime client comfort and relaxation.

Ease your client into the perfect position to maximise their grooming experience.

Price: £5780.00 takarahairdressing. co.uk

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eatherlight mousse that boosts hair density by up to 180% leaving hair feeling and looking fuller from root-to-tip. Delivers great hold and heat protection. Non-sticky.

200ml. Price £12.95. fudgeprofessional.com

Grime and grease removing shampoo that cuts through dirt and build up. Leaves hair squeaky clean without drying it out. Use with Everyday Conditioner.

240ml or 1L barbers size.

Barber Exclusive Price £16.00. uppercutdeluxe.com/uk/ NEW

ANDIS PROALLOY™ ADJUSTABLE BLADE CLIPPER

Low vibration, quiet and cool running clipper with sleep ergonomic design and high-speed magnetic motor for perfect precision. Price: £84.99. andis.com 26 / WWW.MODERNBARBER.CO.UK

The Bluebeards Revenge Vent Brush

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xpertly designed to increase airflow for added volume and texture. Beech wood design with bluetipped bristles. RRP £14.99. bluebeards-revenge.co.uk

PRODUCTS

NEW NEW

Quintessential Grooming Guide for the Modern Gentlemen Book

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handsomely bound sumptuous tour of all things grooming with stunning imagery and in-depth info written

by Captain Fawcett himself.

Personalised copies available at £20. Captainfawcett.com

NEW

Clubman Pinaud Styling Range Clubman Pinaud styling range including Molding Paste, Molding Paste, Frim Hold Pomade, Light Hold Pomade and Heavy Hold Pomade. Prices start at £5.00. barberblades.co.uk

New product series. Boost Spray adds volume and refreshes. Control Foam provides strong, lasting high hold and adds volume with medium shine. Texture Foam provides volume and shape for flexible medium hold and shine. RRP £12.90 ea. americancrew.com/@ americancrewuk

Irving Barber Company Multi Blade Razor

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he Irving Barber Company Multi Blade Razor allows you to use both single and double edge blades. The weight of the razor also makes for a comfortable glide. Price £75.00. barberblades.co.uk

NEW

BED HEAD FOR MEN SMOOTH MOVER Rich shaving cream packed with natural oils and vitamins to repair, hydrate, soften and soothe. Anti-inflammatory properties. Price £10.95. bedheadformen.com.

AMERICAN CREW TECH SERIES – BOOST SPRAY, CONTROL FOAM, TEXTURE FOAM

Wahl Cordless Senior Adjustable flat bottom blade, intelligent blade speed and powerful motor. Well balanced sturdy design Price £149.99.

Less is More Honey Wax Organic Wax

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exture, shine and great finish with minimum effort in one nourishing organic wax. Price £22.

Contentbeautywellbeing.com.

VISCOUNT BARBER CHAIR

BY REM Reclining seat mechanism, adjustable headrest and quality hydraulic pump. 20 fabric finishes available. Price: £840 ex VAT. For stockists contact rem.co.uk.

Reuzel Groom & Grow Set

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erfect gift option containing Beard Foam leave-in conditioner and Beard Balm for a nourishing light to medium hold.

Price: £17.99.

Reuzel.co.uk

WWW.MODERNBARBER.CO.UK / 27

SOCIAL

Quarterly Update

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his… Is… IT! The final quarter of 2017 and in my eyes, the most serious part of the year as we knuckle down to the season of the biggest exhibition with awards ceremonies every week and settle in for the colder weather. What a year it has been with British Barbering continuing to lead the way.

We really are the world’s number one and it’s down to every one of you for pushing UK standards forward. My favourite show of 2017 (so far) has to be Barber Connect, huge shout out to Rachel and Modern Barber who stepped up the production levels - quality as always. The past three months have

“The big launches do not end there, as we unveil the Wahl Style Collection in collaboration with Hooker & Young to the world.” been all about our work in the UK, as the Wahl Artistic Team have delivered courses and seminars across the breadth of the country. Thank you to everyone that has attended a Wahl show or course this year, you guys are the best! I would love to have a Barber Shop at this time of the year, as it’s a huge opportunity to grow your business for 2018 and the years ahead. Have a read of my ‘Business Zone’ for a few ideas.

So, down to business… Salon International… Have we got a treat for 28 / WWW.MODERNBARBER.CO.UK

you! The global launch of our most powerful cordless clipper to date, the Cordless Senior. You can be the first in the world to get your hands on this at Salon International and we will be offering FREE ENGRAVING to the first 100 purchased. The big launches do not end there, as we unveil the Wahl Style Collection in collaboration with Hooker & Young to the world. The stage shows will be bigger and better than anything we have done before with huge giveaways and special guests alongside the Wahl Artistic Team, so make sure you come and find us at Stand G120. Thanks everyone for reading A Shaw Thing this year and thank you to Modern Barber for having me. Have a great few months, a wicked festive period and hope to see you all out and about.

“Wahl’s most powerful cordless clipper has arrived”

T

his is our biggest clipper launch to date. I am so excited for us to have the global launch of the Cordless Senior, as it’s our most powerful cordless clipper. It looks amazing, feels incredible in the hand and delivers absolute precision. This is the best I have seen in the past 20 years!

SOCIAL

Barber of the Month Julius Cvesar

H

ailing from California, Julius is a unique talent who will be joining us on stage for Salon International. His shows are always great, so it will be a pleasure to have him demonstrating alongside the Wahl Artistic Team. Follow Julius @juliuscaesar

L TO R: REECE BEAK, FRANK RIMER, ALAN BEAK

Business Zone

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n average Barbershop will see around 100 customers through their doors every week, which can easily double around Christmas. Whilst this will bring in revenue from haircuts, it also provides a lot of retail opportunities. Besides the male grooming kit that you already stock, why not consider stocking hairdryers, straighteners and other relevant female products? Guys will be looking for presents for their wives and girlfriends, so it’s the perfect time to capitalise on this. Think about how you can present your products too, for instance the Wahl Traditional Shaving Range can make a great gift set, with a razor, shaving gel and brush perfect as an alternative

Frank Rimer and Alan & Reece Beak join the Men’s Method team

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ollowing the launch of our college education offering - Men’s Method, it gives me great pleasure to announce that Frank Rimer and Alan and Reece Beak will be joining lead educator Joth Davies in educating the next generation of Barbers. If you haven’t already, head to www.mensmethod. co.uk to find out more.

to standard high street sets. Help keep your customers out of the dog house this Christmas by stocking up on the essentials!

JULIUS CVEASAR

WWW.MODERNBARBER.CO.UK / 29

SOCIAL

PHOTOGRAPHY: DAVID DONNAN

SAM PRIOR CONGRATULATING WINNER

RACY RELATIONSHIPS

Barbershops are built on relationships for both staff and customers. The MR Barbers group takes fun relationship building very seriously!

W

ho doesn’t love a day at the races? It’s a chance to dress up, quaff champagne and have a bit of a flutter on the horses.

Thankfully for MR Barbers their growing group of businesses is mostly in hailing distance of Newmarket Racecourse and their hosted event at The Guineas Festival last spring is a day to remember.

30 / WWW.MODERNBARBER.CO.UK

Co-founders Karl Foster and Sam Prior bulk buy VIP tickets and then offer them at the price of a regular ticket for customers and staff. There’s a private bar, food and bags of family spirit. Ahead of the event they run competitions in-house and on their social media and one lucky client won two tickets and betting readies of £100 cash. Sam says “It’s a chance to relax with customers and staff, plus it’s a little thank you to customers and an opportunity to reward

staff. The race day was really brilliant. We had about a hundred and fifty attendees which included forty team members and we won quite a lot of money between us. Everyone seemed to be up on the day and one guy won £800!”

MR don’t limit their events to the races they are always up to something – VIP football events like the Star Sixes and charity darts - but they keep them all in the family! (mrbarbers.co.uk).

MR.SHOPS

Our barbershops are designed to create a stylish environment for everyone.

MR. “ MR. Barbers is a brand recognised for quality and innovation” - Modern Barber Magazine “We’re on the hunt for great barbers who share the same passion about male grooming as us. So if you think you have what it takes to join the UK’s biggest barbershop chain, get in touch” INFO@MRBARBERS.CO.UK

THE BRAND Our brand represents a strong unified family of talented barbers who all aim to consult and offer the highest level of service. We’re creating opportunities and backing highly skilled and passionate barbers that choose to grow with the MR. brand.

MR.AWARDS “The MR. Barbers Awards”, is a yearly tribute to the skill and passion of our brands many fantastic barbers.

WHY WORK FOR MR.?

If you’re part of MR.Barbers then you are recognised as the foundation of our brand. We have always set out to create a community of barbers who can build a platform to showcase their work and to grow within the business together, whether that’s stage work and becoming recognised in the industry, or to go into management and business together.

All of our barbers are self-employed and have dramatically increased their incomes by working with our brand.

WHAT MAKES US DIFFERENT?

MR.EVENTS

We a l w a y s l o v e t o c e l e b r a t e a n d h o s t many different events for our barbers and clientele.

M R . BARBERS

As time-served Barbers with our own shops, we understand the struggles you face, the amazing skills you have and also your unique relationship with your loyal clients. We understand your pride and want to help you capitalise on this by using our brand, our buying power, our experience and vision.

Contact us for more information.

For more information on Jobs and Careers @ MR. / email: INFO@MRBARBERS.CO.UK

TRADITIONAL BRITISH BARBER SHOPS

MR.

SOCIAL

JONATHAN KING BRAND MANAGER

a voice. That’s a whole heap of firsts plus Denman even backed the ProEdge Comb with barber and inventor Roger Wigmore. The comb has a moulded ridge that helps guide students learning scissor and clipperover-comb techniques. As a huge supporter of professional registration and a British manufacturer, Jonathan was honoured to be invited on to the Barber Council. The Barber Council (barbercouncil.org) maintains the government register for the professional barbering industry and lobbies for compulsory registration in a bid to protect barbers from rogue

“The range takes its name from the inventor of the original Denman brush who was a real part of Denman’s history…a colourful inventor and polymer engineer who loved travel and adventure.”

BARBER INDUSTRY CHAMPIONS Denman International doesn’t just deliver products but active support for the barber industry.

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company that continues to thrive after 79 years is one that takes time to understand its market. For Denman Professional which owns the Jack Dean brand that depth of understanding includes supporting the causes and tackling the issues that barbers and the barbering industry face. As the perceived poor cousin 32 / WWW.MODERNBARBER.CO.UK

in the hair industry, barbering has needed its champions and ‘Johnny Denman’ AKA Brand Manager, Jonathan King, has always been first to the plate to go into bat for barbering. Jonathan was the first advertiser for this magazine and the first exhibitor to sign-up for the very first Barber Connect. He knew that the early support of a landmark brand like Denman would help protect the growth of barbering’s first dedicated magazine and first trade exhibition.

Jack Dean was the sponsor behind the British Barbers’ Associations first national student competition and gave early support to BBA founder Mike Taylor to help give the industry

traders and weak standards. Jonathan says “We actively seek to find ways to put back into the industry. British barbering is revered globally but Britain is in the minority when it comes to mandatory state registration.

Barbers that set themselves up with no training have a detrimental impact both on the public perception of barbering and on the barbers that are operating at the highest level of technical skill.”

The Jack Dean brand of products and tools (jackdean.eu) has been the perfect vehicle to keep the flame of traditional barbering alive. The range takes its name from the inventor of the original Denman brush who was a real part of Denman’s history…a colourful inventor and polymer engineer who loved travel and adventure. The brand story is built around his character and the modes of transport he used.

Each masculine scented formula in the tonic and haircare range is a nod to times gone by. Jonathan loves the authenticity in his brand story – more importantly he is moving forward with his deep knowledge of barbering and continuing to help the industry along its journey.

SPECIAL F E AT U R E

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A

massive queue with tutting clients loads on the pressure and can leave your walk-ins walking out. QJunkie is a fresh barber’centric app with a 60 day free trial, after which it only costs £28 p/m for shops with up to 10 barbers as standard. Entrepreneurial barber and innovator Dan Champion has spent years perfecting the app which was born out of real barber frustration.

Dan says “My shop was getting busier.

It was great that I had more customers but I didn’t want their time in the chair squeezed so much that quality suffered. The wait times meant that some customers just couldn’t wait and I was keen not to lose them to a competitor. I was also committed to a walk-in service. My clientele didn’t like the idea of appointments and I didn’t like the idea of allotting regular time slots that might cap my earning potential. I created QJunkie as a real time queue management system that is entirely tailored to the pace of each individual barber. My shop has a steady flow of customers…we are busy every day, day in day out. No lulls, no downtime.”

How does it work?

QJunkie (qjunkie.co.uk) is a real time queue management system. There’s no contract and no hardware. The shop owner downloads the app from iTunes or Google Play and sets up their store from their phone and/or tablet. They load up their shop info, services and prices. Each barber downloads their app, logs in to the shop and links their own personal cutting time to each service. They can add in breaks and even choose one of over 100 specially drawn avatars. The client downloads their app and registers, selects their barber, views the queue and adds themselves to the queue. They show up at the time given…happy barber, happy customer. Customers that

“The app can be linked to a smart TV in the shop and clients can add themselves to the queue in-store on a tablet.”

don’t show are ‘Yellow Carded’, second offenders are ‘Red Carded’ on discretion.

After that it’s back to the bench and the long wait.

What are the benefits?

It’s real time so customers can see at a glance if their barber is in and when they are available. The app can be linked to a smart TV in the shop and customers can add themselves to the queue in-store on a tablet.

Shops can pay a premium to have their own branded app hosted by QJunkie. There are also four advertising opportunities on each app for barbers to sell to local businesses.

The app maximises shop revenues through a consistent flow of customers and no loss of custom caused by long wait times.

It’s stress-free busy barbering.

What to do next?

Give it a try FREE for 60 days. Just go to www.qjunkie.co.uk and download.

For info call FREEPHONE 0800 0096080 or email info@qjunkie.co.uk WWW.MODERNBARBER.CO.UK / 33

BY

Credit: Mike Taylor for hair and Liam Oaks for photography

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SOCIAL

Sam’s tip on entering awards… …If you are happy with your work then just do it.

Win or lose, you will learn something.

BIG SHOT Sam Wall used a #hashtag to get himself all the way to the finals of a US hair competition, here’s what happened…

S

am Wall of Hidden Heights Studio in Newcastle frequently collaborates with photographers to capture his hair work. Skipping through Instagram one day Sam spotted a US competition and decided to enter. “I saw that Behind the Chair 36 / WWW.MODERNBARBER.CO.UK

SAM WALL

magazine was running a competition called #BIGSHOT which is part of their #ONESHOT awards. All you had to do to enter was post a pic and hashtag BIGSHOT. I had created an image for the American Crew All Star Challenge competition and it was one of my favourites so it took seconds to choose, post and enter, then I forgot all about it. A month later I was at a mate’s party and I got an email to say I had finalised!” explains Sam. US hair magazine Behind the Chair @behindthechair_com Awards and weekend conference in Austin, Texas on August 19th – 22nd is a pretty huge affair. It attracts thousands of hair professionals from all over the world

and this year Sam Wall was one of them. After an excruciating 30 hour journey Sam hit Austin on Thursday 17th August.

SOCIAL

Tech series tests positive!

SAM, MARK BUSTOS, RICHARD MANNAH

Friday

S

am had the chance to join high profile international barbers like Matty Conrad of Victory Barbers in Canada, Mark Bustos of the USA and the UK’s very own Kevin Luchmun at a downtown. Salvation Army shelter.

The team delivered 80 haircuts.

Saturday

F

ollowing a day of sightseeting around Austin it was time for an insane finalists Cocktail Party which ran right into the Behind the Chair Pool Party on the roof of the Marriot.

It’s was a crazy affair by all accounts!

As part of the American Crew Elite Team, Sam was asked to be involved with product testing of the new American Crew Tech Series.

He submitted a full presentation including, feedback, images and ‘how-to’s’ and was rewarded with an invitation to present models at the internal launch at Revlon’s London HQ. Sam says “I really enjoyed the process. I created three styles. One where I put product in wet hair and blow dried it. One where I put it into wet hair and left it to dry and one where I dried the hair and put the product on dry hair. The Boost Spray is my favourite!”

American Crew Tech Series Control Foam, Texture Foam and Boost Spray is available now.

SAM WITH WINNER WHITNEY VERMEER

Sunday

S

how day! 4000 international hair professionals all in one room to celebrate an incredible hair show that included a presentation from the international barbers mentioned above and on to the awards presentations. Sam was honoured to be invited to present an award alongside hairdresser Richard Mannah – a nerve wracking experience on such a huge stage.

Sam says “It was the most incredible vibe. Everyone and I mean everyone

SAM ON STAGE

“It felt like there were 4000 people there but we were all chasing the same dream. It was inspirational and motivating and an incredible mind set.”

I met was friendly and welcoming.

There just weren’t any egos. It felt like there were 4000 people there but we were all chasing the same dream. It was inspirational and motivating and an incredible mind set. I didn’t win but I felt like a winner because I made so many new connections and friends plus I got to help out at the Salvation Army AND present the award!”

WWW.MODERNBARBER.CO.UK / 37

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To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/benefits

Fighting for you on key industry issues

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100 WARDOUR

and commercial strength. Thanks to category sponsor The NHF. BEST TRAINING: It all starts here!

This category is about highlighting the training either of an Academy or a shop that best delivers superior standard skills into the hands of new and experienced barbers. Thanks to category sponsor Denman and Jack Dean.

BEST PHOTOGRAPHIC ENTRY: The single show stopping image that captures brilliant barber work. Great quality photography is a must but a professional model is not required.

Thanks to category sponsor American Crew.

PREPARE FOR ENTRY! The MOBAA’s – The Modern Barber Awards are almost ready to land. So choose one or more of the categories on offer and get your thinking cap on.

BEST TEAM: Many barbershops refer to themselves as a ‘barber family’. This category will showcase the unbreakable bonds and the unified strength that together make a successful business that supports and delights a community and clientele. Thanks to category sponsor Aston & Fincher.

BEST BUSINESS LEADER: Leadership qualities can manifest in the leaders of businesses both large and small. This category will celebrate the barbers with vision, purpose, commitment, tenacity 40 / WWW.MODERNBARBER.CO.UK

The MOBBA’s Timeline Now: Register for email updates at the mobaawards.co.uk website October: mobaawards.co.uk site goes live. Check the entry criteria for your chosen category.

November 1st: Online entry opens.

Complete the online form for your category and don’t forget to upload evidence and imagery in the right format.

If you are submitting camera phone images set your camera to high quality resolution!

February 28th: Deadline for entries on all categories.

March: Judging and finalists announced.

May 13th: Come to celebrate, come to support your peers but above all make sure you come to the MOBAAwards event! It’s a night, that’s ALL about YOU.

BEST INNOVATION: This wildcard category can be anything from a marketing promotion to a barber invented gadget. It just needs to make the judges go ‘wow’. Thanks to category sponsor Shortcuts.

BEST SHOP INTERIOR: Handsome, fitfor-purpose, interesting and enjoyable.

A category that celebrates the best in high impact barbershop interiors that customers don’t want to leave. Thanks to category sponsor Takara Belmont.

BEST APPRENTICE: The learner that is on track for greatness and on fire for their industry. Any barber trainee or student can enter. Thanks to category sponsor Wahl.

BEST ‘BODY OF WORK’ (4-6 examples of client haircuts from the shop floor). This category celebrates you day-to-day brilliance. Any barber with a smartphone and a will to win can enter their work. Criteria will include variety, technical excellence and skills on show. Thanks to category sponsor American Crew BEST CUSTOMER EXPERIENCE: The glowing reviews, the high customer retention rates, the consistent customer service – this category welcomes entries from barbers and shops that love making customers top priority. Thanks to category sponsor Salon Services.

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American Crew is sponsoring Best Photographic Entry and Best ‘Body of Work’: “We are so proud to support the very first MOBAA’s. We look forward to seeing all the creativity, business acumen and community spirit that this vibrant industry has to offer.” Roger Vallve Marketing Manager American Crew UK & Ireland.

Wahl is sponsoring Best Apprentice “At Wahl we believe that inspiration through education is the key to success, so it made sense that with our commitment to education, Wahl supports this category.” Simon Shaw, Global Artistic Director.

Shortcuts is sponsoring Best Innovation: “Shortcuts is delighted to sponsor the Innovation Category at the Modern Barber Awards. We look forward to seeing the winner demonstrate emerging innovation in the industry!” Luke Wilkinson, Marketing Manager.

Prizes already announced!

Alongside coverage in the July issue of Modern Barber and a shelf worthy trophy to show off in your shop the following category prizes have been announced: A Lomond Barber Chair from Salon Services.

A personalised engraved Wahl Clipper and a spot on six Wahl Academy courses from Wahl.

A brand new iPad from Shortcuts.

A year’s free membership to the NHF. A Panasonic GP80 clipper valued at £210 from Jack Dean/Denman.

A Valera 1955 Classic Dryer and a selection of Triumph & Disaster products worth £149.95 from Aston & Fincher

42 / WWW.MODERNBARBER.CO.UK

100 WARDOUR

THE BRANDS THAT CAN’T WAIT TO CELEBRATE YOU! Takara Belmont is sponsoring Best Interior: “As a world-leading barber and grooming equipment manufacturer, Takara Belmont is proud to sponsor the inaugural MOBAAs and the ‘Best Shop Interior’ category. Takara has created some of the world’s most inspirational interiors helping to define the customer experience. We look forward to seeing the amazing achievements of all the entrants. Good luck!” Takashi Hoshina, Managing Director.

Salon Services is sponsoring Best Customer Experience: “At Salon Services customer service is at the heart of everything we do, and we know how passionate barbers are about the services they deliver too. So we’re excited to sponsor the Customer Experience Award this year, to recognise and celebrate those leading the way in the industry.” Warren Scarr, VP Commercial and Marketing Director.

Jack Dean is sponsoring Best Training. “Jack Dean has been a regular supporter of barber competitions and awards. The UK barbering industry is only as strong as the next generation of barbers and the skill of the barber depends on quality of training.” Jonathan King, Denman, Brand Manager.

The NHF is sponsoring Best Business Leader: “The NHF’s mission is to help its members build successful and profitable businesses. This category will inspire and motivate as it recognises the outstanding leaders in the barber industry and the impact they have on the success, culture and profit of their businesses.” Hillary Hall, Chief Executive.

Aston & Fincher is sponsoring Best Team: “Aston & Fincher is delighted to be sponsoring the Best Team award at the MOBAA’s. It takes a team to ensure the long term success of a business and Aston & Fincher celebrates this. We are sure there will be many deserving teams put forward in this category and we look forward to seeing all the innovative ways each team works together, supports each other and integrates itself with their clientele and local communities.”

The Awards event!

When: Sunday May 13th 2018 1-6pm Where: The Club at 100 Wardour, 100 Wardour Street, Soho, W1 Tickets: £45pp available soon, register for email updates at mobaawards.co.uk.

What’s included: Welcome drink and photographic finalist’s gallery show courtesy of American Crew. Finger food to soak up the drink! Live music. A handsome goody bag to take away.

WIN £200 of vouchers for The Great Frog London (thegreatfroglondon.com) – every ticket you buy to the MOBAA’s is a raffle ticket!

T&C’s apply and you’ve got to collect your prize at the event in person to qualify. More info coming soon.

GREAT FROG JEWELLERY

CO W M EB IN S G IT SO E ON

CELEBRATE YOUR SUCCESS! Your NEW industry awards launch this November 1st.

Choose from nine online entry categories that reflect your brilliance.

BEST APPRENTICE THANKS TO WAHL

BEST TEAM THANKS TO ASTON & FINCHER

BEST PHOTOGRAPHIC ENTRY THANKS TO AMERICAN CREW UK

BEST ‘BODY OF WORK’ THANKS TO AMERICAN CREW UK

BEST BUSINESS LEADER THANKS TO NHF

BEST CUSTOMER EXPERIENCE THANKS TO SALON SERVICES

BEST INNOVATION THANKS TO SHORTCUTS UK

BEST SHOP INTERIOR THANKS TO TAKARA BELMONT

BEST TRAINING THANKS TO DENMAN

Mark your diary for the MOBAAwards event on Sunday May 13th 2018 in Soho, London.

Tickets £45pp available soon.

Book mark www.mobaawards.co.uk register your email for updates.

Follow FB Modern Barber Magazine/IG and Twitter @modernbarbermag

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Since 1919, Wahl has been an integral part of the barber trade.

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‘Heading home from New York with a ton of nylon in the hold. I’ve an idea for this revolutionary material — perfect pins for my new hairbrush design. Mind you, nothing revives my follicles more than a splash of Eau de Portugal and a blast from a force 5 on deck.’

For more details on these iconic products visit denmanpro.com

The Jack Dean Collection is a complete grooming system developed in consultation with the UK’s foremost barbers to keep a chap’s hair and skin in tip-top condition.

The range includes shampoos, tonics, styling aids, shaving products, brushes and combs – everything a gentleman needs to embrace the golden age of travel and adventure.

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