MB Storefront Guide Jan - March 2017

ModernBarber

STOREFRONT GUIDE BRANDS TO BUY .

SERVICES TO SHOP .

STUFF TO SEE. Jan - March 2017

supported by

Who’s on stage? Plus Barber Connect update.

Page 16

Clean

UP ACT Easy ways to be hot on shop hygiene. Page 22

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elcome. Our digital buddy guide for January to March gives you a ‘one stop’ look at this quarter’s supporting brands and businesses plus relevant editorial to inspire you. You can click thru to online content and even shop direct from the page where you see a shopping cart icon. Mark your diary for Barber Connect, the biggest barbering event of the year on June 11th and 12th 2017. Barber Connect has now moved to The International Centre in Telford and it will also play host to Modern Barber Live, a fresh education stage smack at the centre! Check out page xx for more info.

MB is passionate about putting print into the hands of the UK’s barbers, so for the full Modern Barber Magazine experience you can subscribe online at modernbarber.co.uk/subscribe or purchase single print issues at barberblades.co.uk.

Rachel Gould

Editor

Roll of

HONOUR Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are!

American Crew. Andis.

Barber Equipment Centre.

Denman Professional. Fine Fettle Grooming. Fudge Hair.

Kamisori. Kent Brushes.

Paul Mitchell. Moda. NHF. Refreshening Wipes. REMMEN. Reuzel. Salon Services.

Shortcuts. Suauvecito.

TIGI. Takara Belmont.

The Bluebeards Revenge.

Uppercut. Wahl UK. Vend.

Worldpay.

Design and Production: Annie Bartley design@anniebartley.co.uk Advertising: Kelly Hindley kelly@modernbarber.co.uk Contributors: Simon Shaw, Klara Vanova, Roger Óg Mulholland, Champ, Lee Dixon Cover Photography: Courtesy of Bed Head for Men

Find us online: modernbarber.co.uk Twitter/Insta: @modernbarbermag, FB Modern Barber Magaazine Call on: 01295 533755. For all online and print advertising enquiries, please contact rachel@modernbarber.co.uk Modern Barber Ltd is registered in the UK. Registration number: 06084337. VAT number: 178993237 Registered and correspondence address: Three Acre Barn, Thorpe Road, Upper Wardington, Oxon OX17 1SP. Subscriptions can be securely purchased through modernbarber.co.uk/subscribe UK subscriptions: 1 year, 4 issues £20 post paid.

06 News: Snippets and stories from in, around and on the industry.

08 Uppercut Competition.

11 Sam’s Barbers Dublin: has revolutionised the way they do business 13 N ail 2017’s biggest hair styles with The Bluebeards Revenge 14 M an-sized Colour: With Fudge Professional 16 B arberConnect 2017 UPDATE: bigger, better AND with the MB Live Stage.

22 Clean up duty: easy ways to scrub up..

28 Storefont: Stuff you need and gear you want.

30 The Shaw Thing: home of Simon Shaw’s regular column.

ModernBarber Editor and publisher: Rachel Gould rachel@modernbarber.co.uk

WHAT’S INSIDE

Intl subscriptions: 1 year, 4 issues £40 post paid.

Printed by Pensord Press Ltd. www.pensord.co.uk © Modern Barber Magazine accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no reponsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.

34 S ay hello to…Andrea Raymond, Wahl Barber of the Year 2016.

36: T he Launch: American Crew Shave Range 38: M anage your business with Worldpay’s My Business Hub 40: Don’t lose face: Tame the beast with bed Head for Men 42: How to... Open a shop & track the right numbers MODERN BARBER MAGAZINE / 3

BEARD SERUM

TO STOCK THIS PRODUCT CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

NEWS

Newsroom Stories on, in and about the industry…

Share your thoughts with us @modernbarbermag

PHOTO: BERNIE MCALLISTER (FB ARGYLL IMAGES)

ADAM GORE, OWNER

BARBEROLOGY GETS BIGGER PHOTO: NIKO-LUX HAIR: SANDRA PEROVIC.

B

arberology took the title as UK’s Barbershop of the Year at the Barber Awards at Barber Connect in 2016 for their shop in Birmingham’s Jewellery Quarter. Now they’ve repeated their winning formula for a new four chair shop in nearby Harborne. Owner Adam Gore has expanded online too with the launch of Barberology’s very own YouTube channel offering their quality tutorials and tips. Visit barberology.co.uk.

AMERICAN CREW ALL-STAR CHALLENGE: GET IN

T

wo black and white photos of your best work are all it takes to enter All Stars, so get your entry into to www.americancrew.com/ allstarchallenge by February 15th.

The UK winner will be announced at a London event on March 13th where finalists can celebrate their success and creativity (and bring your crew!) The best nine country

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finalists will go on to attend an all expenses paid week long hair workshop and shoot with American Crew founder David Raccuglia in Brussels and attend the grand finale where the ultimate Global Winner is announced to the international press and 4500 international hair professionals. Oh and they win a big shiny All Star Challenge Trophy and $10,000. So get your entries in!

Garry Jackson THE CATWALK KING!

G

arry Jackson of Garry’s Barbershop in Holywood Northern Ireland (FB Garrys Barber Shop) made 2016 his breakthrough year for modelling!

He was invited to strut his stuff on the catwalk for Belfast’s Alternative Fashion Week.

Each show celebrated society’s

diversity and included tattooed, older, mobility-impaired, lesbian, gay, bisexual, and transgender models. AFW attracted fantastic press and Garry was a natural.

It’s wasn’t his only modeling job in 2016 either. Garry is also ambassador for Dee Graham Tailor Made Suite and Urban Tonic ! Move over Zoolander!

NEWS

Barber

CUT DUBLIN SUCCESS

B

arber Cut Dublin held at the Opium Rooms last October was the first event of its kind and was founded by Sam Donnelly of Sam’s Barbers and Keiron Campbell Black. The event attracted 750 barbers from Ireland, Northern Ireland, UK, Europe and the USA for a (long) afternoon of education, celebration and networking.

Presentations included the Menspire Team, Johnny Baba of

Barber Barber, Schorem Barbier, Savills, Andrew Does Hair and Donnie Hawleywood with pop up shops from Reuzel, True Barber Products, Dee Graham tailoring and more. The show paid tribute to inspirational industry icon William Finnegan of Waldorf Barbershop for his dedication and service to barbering. Follow @barbercut and keep your eyes peeled for the next one.

MODERN BARBER MAGAZINE / 7

NEWS

Win AN UPPERCUT DELUXE BUNDLE WORTH OVER £200 To help celebrate the latest addition to their styling collection, iconic Australian brand Uppercut Deluxe is giving away a branded crate that’s just creaking with over £200 of goodies.

T

he prize includes the new Matt Pomade launched last November- plus Deluxe Pomade, Matt Clay, Monster Hold and Featherweight pomades, shampoo and conditioner, face wash, shave cream, soap, beard balm, mo wax, branded comb AND a full travel kit. Uppercut’s Ambassadors Luke Dolan of Luke’s Barbershop in North London and Chris Brownless of the North West Barber Co each hosted their own Matt Pomade launch party bringing in the barbering community for a night of food, music and hair geekery. Luke’s Barbershop even welcomed in guests from Cut Throat Amsterdam to help celebrate the new Matt Pomade, which represents a much needed blend to deliver the most versatile of styling products. Uppercut Deluxe

WHICH UPPERCUT DELUXE PRODUCT WAS LAUNCHED IN NOVEMBER LAST YEAR? a. Deluxe Pomade b. Matt Pomade c. Featherweight Email your answer and your details to win@uppercutdeluxe.com.

For more information please visit www.uppercutdeluxe.com T&C’s: Open to UK barbers only. Prize cannot be exchanged. Judges decision is final. Subject to availability.

Global Marketing Manager, Tom Woodward adds “Men of today want long lasting, natural finish style which has called for the development of a styling product that is light,

has medium hold and a natural matt finish.” You can win the Matt Pomade plus so much more (pictured) just email your answer to the question (above) to win@uppercutdeluxe.com

by 5pm on 31st March 2017.

Please include your full name, shop name and postal address.

Correct answers will be entered into the prize draw. The winner will be chosen at random.

Never MISS AN ISSUE! SUBSCRIBE ONLINE FOR £20 INC POSTAGE FOR 4 ISSUES A YEAR. MODERNBARBER.CO.UK/SUBSCRIBE

Check out the Digital Shopping Guide

ModernBarber ISSUE 12 Oct - Dec 2016 /£5

A NEW and exclusive stage at BarberConnect for 2017. Page 22

crop

SHOP

A short story on popular crops. Page 28

&

GIFTED TALENTED Shops with a talent for retailing gifts and barbers showing off their gifted talents. Pages 30 and 66

ModernBarber_Issue12_Cover2.indd 1

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19/09/2016 14:15

Find the brands that support your industry, along with relevant info and articles with live click thru’s to shop for products, furniture and services.

Issuu.com/modernbarbermagazine

Reach the Readers

STAY CONNECTED

For advertising opportunities email rachel@modernbarber.co.uk or kelly@modernbarber.co.uk.

Prices start at £425 ex VAT and there are only four Email rachel@modernbarber.co.uk Twitter/Insta @modernbarbermag opportunities a year to FB Modern Barber Magazine advertise in print!

WALK-IN MANAGEMENT

CUSTOMER APP

AUTOMATED MARKETING

We specialise in customised barbershop management solutions, whether you do walk-ins, take appointments, or both.

Our software works in the background, seamlessly integrating with your business so you can see more customers and stay connected with them wherever you are.

Book appointments, send e-shots or do your end of day reporting from the shop, the train or the pub. Shortcuts Barber is always there when you need it… at the touch of a button, in your pocket, on the go. Helping you to do what you do, Barber; better, faster stronger.

0161 972 4900 shortcuts.co.uk/barber

VISUAL REPORTING

INSTANT ONLINE BOOKING

24/7 HELPDESK SUPPORT

PRODUCTS

Apollo 2 Icon, the diamond-quilted Apollo with contrast piping.

10 / MODERN BARBER MAGAZINE

SPECIAL FEATURE

SAM’S WORKS SMART Sam’s Barbers in Dublin has revolutionised the way they do business — and it was easy. Here’s how!

HOW CAN VEND WORK FOR YOU?

S

am’s has been serving the Dublin community since 1901. The five-shop group is now in the care of its fourth generation: brothers Sam and James Donnelly. The two knew that to safeguard their legacy, they needed to future-proof their business — and they found the answer in the cloud with an app called Vend.

“Barbers are notoriously bad businessmen. But business everywhere was booming… especially retail, and we wanted to get organised. We’d already been using Resurva for appointments, and they told us to take a look at Vend.

I’d spent many months hunting for POS software that didn’t cost a fortune and wasn’t complicated.

When I looked at Vend, I could immediately see that it fit perfectly with barbering. It literally took me four hours to train all 10 staff across the two shops where we trialled it, and we’ve never looked back,” says James.

SAM’S BARBERSHOP DUBLIN

the system for easy payment on checkout.

When a customer’s ready to check out, the barber inputs his custom ID, chooses the Vend item (i.e. haircut), and takes the payment.

Customers can pay by cash or credit card and add tips using the latter as well. James also worked with Vend to create a unique ‘gift card’ solution that connects to the customer’s mobile phone, allowing him to spend his gift through a Vend code and monitor the positive balance until the gift is spent.

HOW VEND WORKS AT SAM’S BARBERS Vend runs on iPads and creates “items” in its system for individual services and products.

James has even set up Bluetoothenabled cash registers that send information straight to the till, creating a seamless process from start to finish.

When a customer books on Resurva, Vend integrates the booking into

Sam and James manage the cash register through Vend, too. At the

end of the day, the barbers cash up at the push of a button and print a receipt showing cash in for reconciliation.

The company also uses Vend for inventory management. When Sam’s sells a product, Vend readjusts the stock levels — and when a store reaches a minimum stock level, Vend automatically emails the supplier with an order.

Through Vend, the directors can access, monitor, manage, and analyse their business from anywhere in the world. In fact, James recently found himself adding a stock item for immediate sale from a Dubai beach. (Camel optional!) Furthermore, the Sam’s staff can monitor progress throughout the month to see their own performances and commissions.

• TAKE MULTIPLE FORMS OF PAYMENTS, INCLUDING CONTACTLESS, APPLE PAY, PAYPAL, AND IZETTLE • GAIN ACCESS TO REALTIME REPORTING AT YOUR FINGERTIPS • SET AND MONITOR SALES TARGETS • CONTROL STOCK AND REORDERING • BUILD YOUR OWN LOYALTY SCHEME • LINK TO DATABASE EMAIL MARKETING BY EXPORTING CUSTOMER DATA • GIVE CUSTOMERS ACCESS TO ‘GIFT CARDS’ LINKED TO THEIR MOBILE PHONES • WORK WITH GREAT-VALUE HARDWARE SUCH AS IPADS, PLUG-AND-PLAY BARCODE SCANNERS, CASH DRAWERS, DESKTOPS, AND LAPTOPS (OR LET VEND HELP YOU INTEGRATE ITS SYSTEM WITH YOUR CURRENT HARDWARE, IF POSSIBLE) • EASILY MANAGE AND SCALE YOUR BUSINESS AT THE CLICK OF A BUTTON • ENJOY JARGON-FREE, USERFRIENDLY OPERATIONS • RECEIVE 24/7 SUPPORT AND ACCESS TO ACTIONABLE RESOURCES, INCLUDING WEBINARS AND TUTORIALS James is currently setting up his Ecommerce store for online product sales through Vend. He says, “The business control and transparency of the way we work means we have a legitimate track record to show, especially to the bank — and that means we can keep growing.”

Try Vend for free for 30 days — no credit card required! To get started, visit www.vendhq.com/signup or call 0800 133 7270.

MODERN BARBER MAGAZINE / 11

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SPECIAL FEATURE

Nail 2017’s BIGGEST

HAIR STYLES WITH THE BLUEBEARDS REVENGE The Bluebeards Revenge keeps barbers close and has recently partnered with Tom Chapman, founder of The Lions Barber Collective. Alongside support for the group that helps clients ‘man up and talk’ about their mental health concerns, The Bluebeards will be launching co-branded products.

These mini-tutorials are Tom’s top picks of manly looks for 2017.

For more tutorials go to youtube.com/user/bluebeardstv.

For products go to bluebeards-revenge.co.uk.

For trade enquiries email trade@bluebeards-revenge.co.uk.

SCISSOR-CUT CONTOUR

SIDE-PARTED POMPADOUR

CAESAR CROP WITH SURGICAL LINE

HOW TO CREATE IT: 1. Wash your client’s hair, then while it’s wet establish a natural parting and section it using an asymmetric horseshoe.

2. Starting at the temples cut the hair with scissors graduated from long to short and meet both sides at the nape.

3. Connect the top into the graduated back and sides using the guide created.

4. Through the top point cut at a 30 degree angle leaving the side closest to the parting longest and blend the opposite side into the existing guide.

5. Blast dry and create some movement using a pomp brush.

6. Finish off the cut using scissor-over-comb and detailer trimmers.

7. Finally, style with some of The Bluebeards Revenge Matt Paste.

HOW TO CREATE IT: 1. Using the natural parting create an asymmetric horseshoe section and clip it away.

2. Starting at the temple and working back to meet at the nape, put in your blank canvas of a grade two then freehand graduate it in preparation to blend into the top.

3. Put in your shortest grade at the hairline and work through the grades to blend up and through.

Then use trimmers and a razor to line up.

4. Release the top and blend it into the sides over directing the top to leave length for the pomp.

5. Dry with a pomp brush and finish with The Bluebeards Revenge Pomade.

HOW TO CREATE IT: 1. Start by establishing a horseshoe section from recession to recession and put in your blank canvas of your longest grade.

2. As a drop fade on the side, establish your guide with your shortest grade dropping down past the occipital at the back of the head.

3. Work your way up through the grades to your longest grade.

Line up the edges with trimmers and a blade.

4. Release the top and blend into the side and back.

Point cut the top square over directing towards the front to allow for the fringe.

5. Apply a small amount of The Bluebeards Revenge Matt Paste and dry it forward.

6. Give the final detail to the fringe and fade once perfect.

7. Take your trimmers and place your surgical line to follow and enhance the shape of your fade.

Finish with The Bluebeards Revenge Matt Paste.

SHARPEN UP YOUR BARBERING SKILLS Looking to sharpen up your barbering skills in 2017? The Bluebeards Revenge is now offering their very own range of one-day barbering courses through the Great British Barbering Academy. You can choose to learn from our experienced educators in the comfort of your own shop/salon or at a selected Salon Services’ store.

The Great British Barbering Academy’s courses cover every aspect of barbering and are designed to elevate your skills to the next level: hot towel treatments, traditional wet shaves, clipper and scissor techniques, current hairstyles and beard shaping - you’ll cover it all.

More details can be found at greatbritishbarberingacademy. com.

MODERN BARBER MAGAZINE / 13

SPECIAL FEATURE

Man-sized

COLOUR Mix your cut and shave services with colour and you’ve got the full monty on man hair. It’s another string to your business bow and makes a massive difference to your customers’ final look. Fudge Professional leads on colour and offers plenty of easy access ways for barbers to add colour services to their shop. Sue Lever, Fudge Professional Global Education and Events Manager and Tracy Hayes, Fudge Professional Global Head of Technical Training understand that men need a distinctive approach on colour so they’ve pooled their wisdom for MB readers.

S

UE’S WISDOM

“Adding colour services to your existing barbershop menus creates a full, one-stop service destination for customers, resulting in a potential increased spend per client. Although there is an initial investment needed to train and qualify your barbers in colour techniques, there is training to suit different timescales and budgets and the returns can be very profitable. For example, part-time courses can be taken with training providers such as colleges or at private facilities like the London School of Barbering, whilst companies such as Alan Howard and Salon Concepts offer day courses and even half-day product training to support understanding of how to use colour. Fudge offers options for barbershop colour services including the dual-system

14 / MODERN BARBER MAGAZINE

Headpaint range, allowing you to create both permanent and demi-permanent results - great for a subtle colour introduction, or total coverage of grey hair.

The added skills will keep staff motivated and get the team’s creative juices flowing.”

TRACY’S WISDOM “When introducing colour to barber shop customers for the first time, I would suggest to keep it simple, with a technique that requires low maintenance upkeep. For more fashion looks, add colour through

the parting or through heavier layers or the front hairlines, not an all over colour change that would result in a re-growth. For the more mature client, suggest subtle combing through of the natural colour to minimise the white hair. When selling in colour to your clients, think about the language you’re using.

Generally, the older male client will be having colour to tone down the white hair, so terms to use would be colour to ‘blend’ or finely comb through natural colour tones.

With the

younger client, you can be more radical with the terminology as they are probably going for a stronger change so for example pre-lightener is well understood and comes across more premium than bleaching.

Avoid the traditional techniques such as highlights that are more associated with the girls.”

To book a Fudge Professional colour course or attend a Fudge Professional Discover Evening, contact Fudge distributors Alan Howard (alanhoward.co.uk) and Salon Concepts (salonconcepts. co.uk) for dates and locations or book a training course with London School of Barbering (londonschoolofbarbering. com) in association with Fudge Professional.

HAIR SHAPER THE ORIGINAL. 25 YEARS AND STILL GOING STRONG

GREG CORNTHWAITE, PERSONAL TRAINER WITH A PASSION FOR HEALTH,PERFORMANCE AND OPTIMAL BODY COMPOSITION. find your stockist on: fudgeprofessional.com

fudgehair

Hair by London School of Barbering Art Team | londonschoolofbarbering.com

FEATURE

BARBER CONNECT UPDATE

supported by

Come for the networking, come for the essential shopping, come for the inspiration but make sure you come!

T

here is only one dedicated barbering trade exhibition in the UK and this year it’s bigger than ever and it’s in Telford. The big news for MB is the Modern Barber LIVE Stage at Barber Connect is now supported by iconic men’s grooming brand American Crew (@americancrewUK). Visitors can pick up samples and range info and a free handsome mini mag. PLUS see Crew educator Ian Harrold (@ianharrold1) of Attitude Hair for Men lead a handpicked team to showcase their barber skills on both days of the event. There’s plenty more going on besides and here’s a taster.

KEVIN VORLEY

LEARN YOUR VALUE – Find out how Kevin Vorley of K Barbers Emporium team (@ kbarbersemp) only sell haircuts worth £500. Kevin will not just tell, but show visitors how he has built his business success on valuing the skills that he and his team offer to their customers. So if you want to see what a £500 haircut looks like then drop by the Modern Barber LIVE Stage.

IAN HARROLD

JUNIOR OGUNYEMI

BUSINESS INSPIRATION – Inspirational speaker Junior Ogunyemi will be delivering his wisdom on defining and achieving life and business goals and how to focus on the things that will really make you successful. Junior works with young entrepreneurs across many industries to help them shape a brilliant future and helps established business leaders find their next step.

Don’t miss it!

MORE INFO ON PAGE 24

16 / MODERN BARBER MAGAZINE

ALAN BEAK

TARIQ HOWES

REGIONAL ROUND-UP – FIVE CHAIRS, FIVE REGIONS, FIVE BARBERS – England, Scotland, Wales, Northern Ireland and Eire, all on one stage. Each barber will be reppin’ for their region and putting their best work out there, to show visitors what their area has to offer.

So far MB has announced Tariq Howes of Fadez Barbers in Cardiff (@tariqthebarber) representing Wales and Roger Óg Mulholland of Mulholland Barbering in Portadown (@rmbarbering).

ROGER OG MULHOLLAND

OPEN CHAIR SEGMENT – MB has five handsome Belmont’s ready and waiting for visiting barbers and their model to take the stage. If you want to make the Modern Barber LIVE stage your own then this is your time to shine. You will need to register your interests at the stage before 12pm each day of the event and be issued your unique number. All numbers go into a hat. Return to the stage at the listed time (TBA) and MB’s Stage compère Alan Beak of Ruger Barber (@alan_beak) will draw five numbers.

Any barber that takes the stage gets a handsome goody bag from supporting brand American Crew and the associated post event publicity.

working with

REBEL REBEL GLASGOW “A great job by the team at Rem-Men. Working closely with the Design Team at REM we created our own Bespoke Emperor Barber Chairs perfectly branded with the Rebel Rebel logo. We are over the moon with them.

A big thanks” – Alan Findlay Owner

sales@rem.co.uk

www.rem.co.uk

01282 619977

FEATURE

Barber Connect 2017:

WHAT YOU NEED TO KNOW!

CONFIRMED EXHIBITORS INCLUDE: ANDIS

MORGAN’S POMADE

APOTHECARY & BARBERSHOP SUPPLY CO

MATAKKI SCISSORS

BARBER BLADES

NHF

BARBER EQUIPMENT CENTRE

OAK BERLIN

BARBER PRO BOOKSY CLUBMAN PINAUD COPACETIC CAPTAIN FAWCETT DEAR BARBER

MODA SALON INTERIORS

REUZEL REFRESHENING WIPES RETAIL SECURE SHORTCUTS SCISSOR HANDS TAKARA BELMONT

DAPPER DAN

THE BLUEBEARDS REVENGE

DOWA

THE NOMAD BARBER

EDWIN JAGGER

UPPERCUT DELUXE

FINISHING TOUCHES

WAHL

FINE FETTLE

KEEP YOUR EYES ON THE BARBER CONNECT WEBSITE AT BARBERCONNECT.CO.UK FOR UPDATES AND DON’T FORGET TO REGISTER YOUR FREE TICKETS AHEAD OF TIME. SEE YOU THERE!

GE BETTERTONS HAIR TOOLS IT&LY HAIR & BEAUTY JACK DEAN LSE HAIR & BEAUTY

DATES FOR YOUR DIARY JUNE 11TH AND 12TH 2017 • LOCATION IS THE INTERNATIONAL CENTRE, TELFORD • GREAT CONNECTIONS FOR ROAD, RAIL AND AIR TRAVEL. • FREE ENTRY TICKET. • FREE PARKING. • FREE EDUCATION. • MODERN BARBER LIVE STAGE SUPPORTED BY

AMERICAN CREW • 120 PLUS EXHIBITORS. • 7000 VISITORS EXPECTED. • HOTELS EITHER ONSITE OR 2 MINS WALK FROM JUST £60 PER NIGHT. • CHOICE OF RESTAURANTS AND BARS 2 MINS WALK.

NEW VENUE! The new Telford International Centre venue means that the Barber Connect exhibition is all on one level and all in one light airy space. The Centre is well served with free parking

right outside the door and there are restaurants and hotels adjacent to the Centre.

Headline show sponsors include Jack Dean and Clubman Pinaud.

REGISTER FOR TICKETS AT WWW.BARBERCONNECT.CO.UK 18 / MODERN BARBER MAGAZINE

COMING SOON OUR EXTENDED PROFESSIONAL BARBERING RANGE, INCLUDING ALL YOUR FAVOURITES…

SHOP YOUR WAY AT Visit salon-services.com/storefinder for your nearest store

Shop online at salon-services.com for home delivery or click and collect

Phone us on 0330 123 1907

AVAILABLE NOW Contact your Uppercut Deluxe Sales Manager for more information

Uppercut Deluxe Matt Pomade has been specially formulated to give a medium hold and a natural, matt finish.

Long hair or short hair - don’t let the creamy appearance fool you, Matt Pomade really packs a punch once applied to your hair giving ample grip and hold to assist in achieving a great look that lasts.

It grips in the hair, not in your hands giving you ultimate styling power.

This product is also water soluble so it can be washed out with ease.

A must have for your styling range.

FEATURE

Clean UP DUTY

Every day your busy shop is Grand Central for dirt and bacteria, MB looks at the ways you can tame the tide.

EASYDRY TOWELS

“

You can save time and money on the laundry by using biodegradable eco towels and barber capes which will also clean out a whole hive of bacteria and possible sources of infection.

“

SCRUMMI CAPE

Y

ou and your shop are under constant attack.

Every day the people you touch and tend in your chair are bringing with them the places they’ve been, the people they have touched, the infections they carry. The whole idea could make you phobic. Thankfully there are plenty of easy ways to protect you and your clients from cross infection. Great hygiene habits allow you to manage the risks from exposure to viruses such as HIV, hepatitis, ‘Bird’ flu, herpes and bacterial infections such as staph which can result in MRSA and of

22 / MODERN BARBER MAGAZINE

course the mites that cause scabies and the dreaded head lice.

TOWELS AND GOWNS You can save time and money on the laundry by using biodegradable eco towels and barber capes which will also clean out a whole hive of bacteria and possible sources of infection. Easydry (easydry.com) is a multi-award winning manufacturer of biodegradable single use towels that feel and behave just like the real thing. They even offer a textured thermal towel for shaves.

Easydry CEO and founder Anne Butterly, believes they are the best

way to ensure proper shop hygiene, “Cotton towels harbour germs.

The only way to eradicate most germs and bacteria is the use of detergent and a high temperature wash cycle for each towel after use. However, this is seen as being time-consuming and costly. In this highly competitive market, a barber’s good reputation is their equity and

the standards clients expect are higher than ever. Easydry allows barbers to do this by offering each client a pristine, personal towel at every visit.” Gary Machin SRSB of Rogers Barbershops in Cheshire is a fan, he’s been using Easydry in his six busy shops and loves the convenience and cleanliness.

A fresh barber cape is also a handsome thing. If your customer can smell another man’s bodyspray on his cape then he’s getting a whole lot more besides. Scrummi (scrummi.com) Super Capes can be recycled and reused and even have Velcro fastenings.

Costs per cape are low, so you can keep your cape collection fresh without laundering.

DISINFECTANT AND STERILISATION Your tools will be a key source of bacteria so nixing those bugs is important. Choices include autoclaves and steam sterilisers that heat your tools above the temperature

*RADIUMONE.COM

FEATURE

“

There are lots of disinfectant sprays on the market just check the labels to see just how many nasties they kill and if they contain alcohol be careful with your beautiful Belmont upholstery.

“

where bugs can survive (no plastics please!). Solutions and sprays are convenient and common. Check out your Barbicide jar right now…if it’s anything other than crystal clear and bright blue then it’s no longer working and you are dropping your comb into germ soup – the small cost of Barbicide far outweighs the cost of infection. Barbicide kills HIV, hepatitis B and C, herpes, ringworm, staph and any number of pathogenic organisms. You can also spray your clipper head and your scissors with products such as Cool Care 5-in-1 from Andis which doesn’t just disinfect but cool, lubricate and prevent rust. There are lots of disinfectant sprays on the market just check the labels to see just how many nasties they kill and if they contain alcohol be careful with your beautiful Belmont upholstery.

ALAN STONEY NOW WEARS GLOVES FOR SHAVES!

Stoney’s BARBER

SHOP KEEPS IT CLEAN Allan Stone, owner of Stoney’s Barber Shop (FB @laygate) in South Shields makes keeping clean part of his shop culture and is always on the lookout for ways to minimise the risks to both the client and the staff.

A DISPOSABLES Many companies offer the convenience and hygiene of shavettes with disposable blades like The Bluebeards Revenge (bluebeards-revenge.co.uk).

Replacing a ‘just out of the packet’ blade in front of the customer is a handsome bit of theatre that reinforces your professionalism and popping on a pair of disposable gloves seals the deal. The local council should help connect you to your closest sharps bin disposal service. Lastly why not choose to finish off every service with a soothing branded barber wipe like the ones provided by Refreshening (refreshening.co.uk), so that each customer can wipe away hair shards and any product residue.

24 / MODERN BARBER MAGAZINE

llan says “As soon as you open a shop you realise that you need to find ways to manage not just the daily dirt but the build-up. For example hair shards accumulate everywhere and they can even attract a moth infestation as they feed on the bacteria on the hair!”

Allan keeps his shop spotless but warns that he has to be a stickler with training staff how to do it. “The young people I have employed don’t do their own cleaning, their mums do it, so it’s no wonder I have to teach them how to clean.”

In addition to the clean routine Allan only allows assistance dogs in the shop and chooses to wear gloves to shave “It’s best practice in a claim culture and I now teach shaving too and it’s a good habit to adopt.”

Here’s Allan’s routine:

• EVERY BARBER cleans their own section and tools every night and spends about 15 minutes.

• COMBS ETC go in the Barbicide’ metal in the autoclave, sharps in the Sharps Bin. • THE BARBICIDE is changed every three days.

• A CONTRACT CLEANER comes on Wednesday’s and Sunday’s.

• EVERY SUNDAY is a deep clean where all surfaces are sterilised (and the loo!)

Dishing THE DIRT • 57% OF MALE CLIENTS SURVEYED BY EASYDRY SAY SHOP HYGIENE IS IMPORTANT. • A SINGLE BACTERIA CELL CAN PRODUCE 16,000,000 COPIES OF ITSELF IN 12 HOURS. • 1 IN 3 PEOPLE ARE CARRIERS FOR MRSA (THE FLESH EATING BUG!).

• 1 IN 3 PEOPLE CARRY THE HERPES VIRUS. • 62% OF MEN DON’T WASH THEIR HANDS AFTER THE LOO (RESEARCH RENTOKIL).

• THERE ARE 26,000 BACTERIA ON THE AVERAGE BANK NOTE (RESEARCH MASTERCARD).

PRODUCTS

Kent NECK BRUSH

THE BLUEBEARDS REVENGE QUIFF ROLLER Narrow round brush for manly styling. Pins that grip for the perfect quiff. Price: £9.99. bluebeards-revenge.co.uk

Premium neck brush Hand turned cherry wood, 100% boar bristle, brass collar.

British manufacturing excellence. Price £28.

Kentbrushes.com

APOLLO 2 ICON Chair with distinction, inspired

by Bentley collab. Diamond quilted upholstery, optional contrast piping. Classic styling.

Choose from traditional hydraulic base or the new motorised base. Price for hydraulic £2200 ex VAT. Price for motorised £2500 ex VAT. takarahairdressing.co.uk

JACK DEAN 4-STEP SHAVING SYSTEM Excellent starter kit. Step-by-step guide to hot towel shaving, which follows NVQ training standards best practice. Pre-Shave Cleansing Cream, Shaving Soap, Post-Shave Facial Toning Spray, Moisturising Aftershave Balm. Price £15 ex VAT. jackdean.eu

store FRONT CANINE UPPERCUT DELUXE TEE Savage style, iconic design. 1 of 5 designs in the ‘Evergreen’ Tee series. 100% cotton.

Small to XX Large. Price £25.

Uppercutedeluxe.com/uk 28 / MODERN BARBER MAGAZINE

American CREW AFTERSHAVE W IN Exotic, earthy, manly scent with citrus top notes (100ml).

Price: £35.00. Call 0207 391 7440 for nearest distributor.

MAXIMUS BARBER UNIT Hand painted and waxed in dark wood. Featuring a slimline mirror and a built in clipper holder. H: 194cm. W: 112cm.

D: 40cm. Price: £547 ex VAT. salonequipmentcentre.co.uk

PRODUCTS

Wahl 5 Star

FOAMING SHAVING GEL & BOAR BRISTLE BRUSH

REUZEL CLAY MATTE POMADE Touchable, flexible strong matte pomade with all day hold perfect for short styles.

Sweat proof and water based! Available in Piglet, Pig and Hog sizes 35g/113g/340g. Price: £8.99/£15.99/TBA. Reuzel.co.uk.

Shave Gel delivers smooth skin and a close shave and is infused with citrus notes of lemon and a masculine fragrance. Price: £8.50.

Boar Bristle Brush is handmade with 100% Boar bristle for the ultimate lather. Price: £12.99 ex VAT. To find the closest distributor call 01227 740066

FUDGE SHAPER MINI Fudge Professional’s No 1 bestselling Hair Shaper. Strong hold, semi matte texturizing crème designed to thicken, control, mould and define.

Now available as a mini! Price: £2.95. fudgeprofessional.com

TIGI BEDHEAD FOR MEN MATTE SEPARATION WORKABLE WAX Perfect for defined looks that need more hold and texture. All with a matte finish. Price: £13.95. Bedhead.com

Scrummi

WAFFLE TOWELS BLACK ANDIS T-OUTLINER® TRIMMER No converter required.

Powerful, high-speed magnetic motor. Runs cool and quiet.

Fits the hand. 3.5m cord. Ideal for outlining, dry shaving and fading. Hardened T-blade that can be zero gapped. Price: £64.99 ex VAT. andis.com/call 01227 713311 for nearest stockist

PAUL MITCHELL TEA TREE SCALP CARE ANTI-THINNING SHAMPOO

Natural fibre towel, 100% biodegradable, bleach free and can be composted. Thick cotton feel. Price: £110 ex VAT for 500 towels. Scrummi.com

Sulfate-free gentle cleanser with scalp stimulating ingredients for stronger hair.

Improves volume of every strand (300ml). Part of a 3 step care regimen (300ml). Price: £16.95. paul-mitchell.co.uk/ salon-success.co.uk

REFRESHENING BARBER WIPES

Ideal for removing loose hair trimmings.

Professional barber wipes cool, cleanse and refresh customers after every cut. Price: less than 6p each.

Refreshening.co.uk

TEX TEXTURE PASTE BY V76 BY VAUGHN High-performance paste for undone texture and tons of separation.

Price: £19.95. v76.com/nearest stockist call 01442 248104

MANWAVE PROTEIN HAIR KIT Creates easy maintenance volume and gives lift, texture and support to men’s styling for normal hair. Box contains one application of protein solution, neutralizer, barrel bars, endpapers and instructions.

Price: £9. Salons-direct.com

MODERN BARBER MAGAZINE / 29

SOCIAL

A

NEW YEAR, NEW START!

shaw

F

irstly happy New Year to you all!! You’re only as good as your last game and 2016 was the business but 2017 is going to be even better! I realise in my own job and at Wahl that each year we have to work even smarter and I hope you guys realise that to stay on top, you’ve got to be a machine.

RULES THAT SHOULD HELP YOU IN 2017 FROM THE LEGEND THAT WAS MOHAMMED ALI. (THESE RULES REQUIRE ZERO TALENT).

• • • • • • • • • •

Be on time Have a strong work ethic Put in 100% effort Have positive body language Show energy Have a positive attitude Show your passion Be willing to learn Do extra Be prepared

I’m over at Wahl HQ in America in January and March to set out some of our product and educational strategies. I am a big believer in…if you fail to prepare, you prepare to fail.

2017 is going to be the pinnacle of the last four to five years of the barbering trend. If we think we’ve done it, smashed it, won it…then think again…NOT yet. THIS IS IT. 2017 is going to be massive!

30 / MODERN BARBER MAGAZINE

Simon’s Shout Out Andrea Raymond (@andrea_lynne_hair).

Andrea our current Wahl British Barber of the year blew me away with her skills and banter, she certainly is a star for the future.

On a recent trip to Ireland I met up with Andrea at Hennessey in Cork.

DATES FOR YOUR DIARY PROHAIRLIVE MANCHESTER 26TH – 27TH FEBRUARY HOOKER & YOUNG – OFFICIAL TEAM – JANUARY 2017 WORLD CUP QUALIFIER - ENGLAND V LITHUANIA – SUNDAY 26TH MARCH

Hair

PREDICTIONS 2017 Over my travels throughout 2016 I have been looking at where styles are going and I am loving the way fringes are on their way back in, so we are still keeping the skin fade for the time being but the look for 2017 will be fringes of all styles and varieties. If a curly natural fringe is done properly it can really soften and make a man look more youthful. Check these out from @James_jimthetrim_williams.

SOCIAL

THING Product

OF THE ISSUE THE WAHL 5 STAR TRADITIONAL SHAVING RANGE Elegant and regal our new traditional range is a stylish range of shaving equipment, shaving creams and moisturisers. They look, smell and perform fantastically. They are a great addition to the Wahl Professional Range.

SOCIAL MEDIA STYLE FILE

S

ocial media is a great platform to identify trends – seems to be that all Wahl tool kits are trending. Make sure YOU get all the right tools in your kit. These images from @ barbearia_dutra @ dopecutz @Thad.

Deus. Tag your work @artofwahl to be seen.

HOOKER & YOUNG FOLLOW UP

F

ollowing on from Salon International, when we announced that hairdressing duo Hooker & Young are joining us in the capacity of Creative Style Directors, I can say it is without doubt one of the biggest signings to a brand in British hairdressing!

I’m so excited and proud to have the guys on board. While we are

not in a position to divulge the full details of this project, we can assure you that with the meeting of such creative minds with Wahl’s expertise and heritage, 2017 will bring developments that will propel the industry to the next level.

Follow us on FB @wahluklimited for updates.

MODERN BARBER MAGAZINE / 31

NEW WEBSITE COMING SOON www.barberblades.co.uk

•

+44 (0)0800 644 0234

•

info@barberblades.co.uk

TOP 10 REASONS TO GET INVOLVED WITH THIS YEAR’S EXHIBITION {11.06.2017 - 12.06.2017}

• FREE tickets to Europe’s largest barbering exhibition • NETWORK with over 5,000 barbers • SEE launches & innovations first hand • BENEFIT from amazing show offers & discounts • NETWORK with suppliers & build relationships • LIVE barbering competitions • FREE educational & inspiring seminars • FREE car parking at Telford International Centre • AFFORDABLE hotel options & loads of restaurants • CONVENIENT 40min drive from Birmingham Airport

www.barberconnect.co.uk

•

+44 (0)800 644 0231

•

info@barberconnect.co.uk

SOCIAL

Say hello to...

ANDREA RAYMOND, WAHL BARBER OF THE YEAR 2016 WINNING LOOK

Showing off skills on the Wahl Stage at Salon International got this Cork barber the cup!

T

he Wahl Barber of the Year competition is a hot ticket for any finalist and winning means not just the biggest, shiniest cup in the whole of the barbering industry but importantly the mentoring and training provided by Simon Shaw and the Wahl Artistic Team. Andrea’s year started the very next day when she joined the team on stage to demo to the packed crowds. MB caught up with Andrea for an update.

MB: HOW DID YOU HEAR ABOUT THE WAHL BARBER OF THE YEAR COMPETITION?

MB: WHAT WAS IT LIKE COMPETING? AR: I was really nervous and the model was keeping me calm.

Simon gave us a great pep talk back stage. Initially my hands were shaking really bad but as I got into it I calmed down. I didn’t know the judges would be a foot away but I just concentrated on what I was doing. The time went fast and the model had a beard so 34 / MODERN BARBER MAGAZINE

“

I was really nervous and the model was keeping me calm.

Simon gave us a great pep talk back stage.

Initially my hands were shaking really bad but as I got into it I calmed down. I didn’t know the judges would be a foot away but I just concentrated on what I was doing. The time went fast and the model had a beard so I needed to trim and shape that too.

“

AR: I saw it on FB. Another barber shared a post and so I clicked and found the steps to entry were pretty easy. I thought I would just do it and see how far I got. When I saw my name on a list of finalists I was blown away.

I immediately started finding a model that could travel with me, I didn’t want to risk my final on an unknown model. So I asked a regular that has good features and really good hair. His hair is naturally curly but it straightens well. He has very dark hair on a light scalp. I knew it was a risk but when it’s done right that contrast looks great.

Andrea’s TOP WAHL TOOL ------------

THE FINALE, IT FITS MY HAND PERFECTLY AND THE GOLD FOIL IS LESS IRRITATING ON THE SKIN! I needed to trim and shape that too. We all rushed at the end. I couldn’t believe I was on stage competing against barbers that are my idols. When I won it was really strange. I was thinking ‘I’m just a barber from Cork and here I am standing next to Micky Graham!’

MB: WHAT HAVE YOU BEEN UP TO SINCE? AR: All the team and Simon are so supportive and helpful.

I’ve learned so much. Just being on stage with them the next day was amazing. I have already run a training seminar with Simon Shaw in Cork at Hennessy Salon Supplies. Simon did his demo first and I learned so much just watching him. He gave me great feedback. There are more diary dates coming.

Follow FB Andrea Lynne Raymond/insta @andrea_ lynne_hair. Andrea works at Lancaster Barber in Cork.

e h t t r a St r a e y w e n ! e l y t s in

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Design & PLANNING SERVICE AVAILABLE

BEC Call 01455 660 024 or visit www.salonequipmentcentre.co.uk We buy and part exchange barber furniture. Nationwide delivery available.

Visit our showroom at Leicester Road, Lutterworth, LE17 4HF. All products subject to VAT, Terms & Condition’s Apply.

SOCIAL

The Launch:

AMERICAN CREW SHAVE RANGE PHOTOGRAPHY: ROBERT BRAID (@R.BRAID)

BARBERS: BALDY, FRANK RYMER, MATT ROBINSON

W

hat better way to celebrate the launch of a product range than letting barbers put the formula’s through their paces on the shop floor? American Crew (@americancrewuk) launched their very own Shave Range last November during a marathon day of cuts and shaves at Mister Robinson’s Barber Shop in Rugby (@ mrrobinsons). The range is packed with all the usual Crew quality and premium scent and delivers the finest of shave services blended with brilliant retail opportunities.

Owner of Mister Robinson’s, Matt Robinson says “As a barber I enjoy the range! It’s a high standard

36 / MODERN BARBER MAGAZINE

“

The range is packed with all the usual Crew quality and premium scent and delivers the finest of shave services.

“

Blended for barbers and born in the barbershop…

Mister Robinson’s in Rugby to be exact!

product especially the Shave Oil. I use it at the start of the ritual of shaving…the relaxing smells and calming feeling has been a huge hit with our guests.” Matt teamed up with Baldy (@baldysbarbers), Frank Rymer of Thy Barber (@ frankrymer) and Arthur Lvivsky of Mister Robinson’s (@mrlvivsky) to demo all day. The Shave Range includes: Ultra Gliding Shave Oil, Moisturizing Shave Cream, Precision Shave Gel, Protective Shave Foam, Revitalizing Toner, All-in-one Face Balm SPF15 (from April). RRP from £11.50 to £12.95.

Thanks to everyone that stopped by!

DON’T GET MATTE GET EVEN...

N E W P ROD U C TS AVA I L A B L E: 16 / 01/17

CL AY MATTE POMADE

FIB ER POMADE

REUZEL.CO.UK 0 1 3 9 2

3 6 5 1 7 7

REUZEL UK

@reuzel

@reuzeluk

SPECIAL FEATURE

Manage

My Business Hub

YOUR BUSINESS WITH WORLDPAY’S MY BUSINESS HUB

BENEFITS:

Take payments at the chair.

Accept all forms of major debit and credit cards, contactless, mobile payments and cash.

Monitor and order stock.

Great tech can help you manage your business in 2017, make life easy on yourself with the My Business Hub.

Monitor and interrogate sales and profit figures.

C

No joining fee

38 / MODERN BARBER MAGAZINE

the UK’s greatest success stories, growing at almost twice the rate of the wider economy and worth a staggering £84 billion a year*.

Our customers were telling us that they struggle daily with the administrative burdens that come with running a business.

It was distracting from their focus on growth and customer

“

Worldpay understands that barbers need time back, so they can focus on their customers and creating a great business.

“

ash is no longer king for a growing number of your customers and with the introduction of ‘contactless’ card payment the average transaction is going down, meaning that your clients are more likely to be paying by card. Easy access ways to make payment processing fast and simple will give barbershops a whole heap of benefits over the cash draw and put your business management system beyond tiresome paperwork. James Frost, Chief Marketing and Commercial Officer of Worldpay UK, says “UK small businesses are the backbone of our economy and the creative industries are one of

Get 24/7 support (operated by locations in UK, San Francisco and Singapore).

service, and so we struck upon the idea for My Business Hub. The product is designed to evolve with businesses as they grow. Worldpay understands that business owners need time back, so they can focus on their customers and creating a great business.”

Worldpay research findings conducted in June 2015 found small business owners typically spend around a fifth of their time on paperwork and admin. In the service sector, where businesses process a large number of transactions each day, reconciling

that information can add hours to the working day. One of the keys to running any small business is accurate record keeping, yet according to Worldpay research, 40% of business owners couldn’t call up an accurate record of profit and loss. My Business Hub is an intuitive, all-in-one tablet-based point-of-sale solution which automates the reconciliation of cash and card payments. My Business Hub accepts all forms of major debit and credit cards, contactless, mobile payments and cash. The detachable tablet allows you to take payment from the barber chair or waiting bench and you can view your daily total sales, compare sales trends, access up to one year of transaction history, keep on top of cash flow, manage reconciliation quicker and view invoices on a simple and easy to use platform. It’s business intelligence at your fingertips! The My Business Hub Dashboard is a powerful tool for your day-to-day business , allowing you to order and monitor stock and respond to customer emails all from the Hub. For more info on Worldpay My Business Hub call 0808 208 5172 or visit www.worldpay.com/uk @Worldpay.

Kent’s Beard Brush, possibly the first handmade brush to highlight and amplify the incredibleness of your breathtaking beard. kentbrushes.com/beard • +44 (0)1442 232623 • beard@kentbrushes.com

SPECIAL FEATURE

Don’t lose face:

TAME THE BEAST. The male grooming market is growing fast (over-taking the female market), with skincare, facial hair control and styling all showing an ongoing upward trend and that’s good news for all barbers building their businesses.

T

he popularity of male facial hair is still on the rise, from the fashion-led trend for unshaven facial hair, to the full, thick beard requiring serious maintenance. It’s a look celebrities have embraced – and when David Beckham, Jake Gyllenhaal, Bradley Cooper and Hugh Jackman started growing beards, other men were soon to follow.

Inspired by this global trend, Anthony Mascolo, TIGI International Artistic Director (currently also sporting a beard) and his Team have launched new, high performance products within the Bed Head for Men range, to rule both hair and beards. The range is designed to support barbers everywhere and help them ‘tame the beast’ and with key high quality ingredients such as the Peruvian Sacha Inchi plant you can be sure men will be happy to make these new products part of their daily grooming regime.

THE PRODUCTS Get Your Hair And Face On The Same Page with Bed Head for Men NEW grooming products with their super-fuel ingredients. Sacha Inchi Seed Oil- a super fuelled ingredient from Peru, where it’s been used as a grooming ingredient for centuries. Its potent content of Omega 3, Vitamin A and Vitamin E are all great sources of nutrients for skin and hair that together exfoliate, revitalize, reduce irritation, hydrate and provide anti-inflammatory and anti-oxidant properties.

The original TIGI men’s product was of course the Bed Head Stick.

Launched 20 years ago, it has retained its popularity over the years and inspired the development of the Bed Head for Men range. To show the versatility of the new products TIGI has created step-by-step guides to achieve the essential new ritual.

Available to all barbers using and retailing Bed Head for Men, The Cut, Style and Grooming Guide supports internal education, provides inspiration and gives technical support.

Available March 2017.

For further information please contact Tel 0844 844 0944 E: customer.service@tigi.com www.tigiprofessional.com/brands

40 / MODERN BARBER MAGAZINE

BALM DOWN COOLING AFTERSHAVE A soothing aftershave to moisturise, hydrate and soften the skin, reducing dryness and irritation.

LION TAMER BEARD & HAIR BALM The first balm designed for both beard and hair, providing light control and conditioning, as it refreshes, nourishes and softens the beard & hair. Perfect for out-of-control full beards.

MO RIDER MOUSTACHE CRAFTER Featuring a subtle fragrance and special properties to nourish facial hair, sculpt and shape any moustache, with a strong hold to maintain the desired shape.

Why your barbershop should become an NHF member

WE HELP MAKE SURE YOUR BUSINESS IS WATERTIGHT Free employment law advice line Free employment contracts, apprenticeship and chair renting agreements • Free commercial advice on payroll, tax, VAT, chair renting charges and health and safety • NHF pension scheme

WE HELP YOU GET YOUR VOICE HEARD •

• •

•

Updates on legislation changes

Campaigning – we fight for you on key issues that affect our industry

WE SAVE YOU TIME AND MONEY • •

We are your one stop shop for your business needs Discounts on insurance, music licence and employee benefits plus many more

WE HELP YOU GROW YOUR BUSINESS • •

Business training courses and workshops Free business advice guides

•

Business coaching and business helpline

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/newyear

Quote MBAD25 to receive £25 off your new membership

TIPS

HOW TO TRACK THE RIGHT NUMBERS

TOP TIPS

James Frost of Worldpay is ALL about the numbers, after all it’s the numbers that paint a true picture of how your business is doing. James shares some of the key metrics you need to track.

Identifying the right numbers can help guide your business decisions and judge what’s working and what’s not. Add to the fact that, cash is no longer king for a growing number of retail customers and barbers need tools that will help their barbershop adapt. So which numbers should you watch?

NHF Affiliate Member, Penny Etheridge is a hair industry business expert and helps turn her client’s business plans into reality.

She also shares her wisdom with other members of the NHF! Penny suggests building a business one step at a time: 42 / MODERN BARBER MAGAZINE

STEP 1 ASK YOURSELF… WHY! Why do you want to open your own shop? Be honest with yourself and identify your legitimate vision and realistic goals AND if you have the determination to succeed.

STEP 2 THINK ABOUT…who are you going to employ and why? Friends and lovers are no place for a professional working environment. Identify the key strengths and if those potential team members can and will share your vision.

STEP 3 DO YOUR RESEARCH… What’s the location? Does it have good footfall? Is their parking?

Can customers easily reach you? Who and where are your competitors?

STEP 4 TALK TO…YOUR POTENTIAL CUSTOMERS. Who are they? Where do they work? What are their interests?

Knowing your customer will help you make many more important decisions about your business.

“

Talk to…your potential customers.

Who are they? Where do they work? What are their interests?

Knowing your customer will help you make many more important decisions about your business.

“

HOW TO PLAN TO OPEN A SHOP

STEP 5 TIME TO ACT…get to know your accountant, create your business plan, set up your bank accountant, research Government Start up schemes, find suppliers, shape your launch marketing plan! The list is long but you are on your way!

All NHF members will receive a 25% discount when engaging in Team Training or one to one coaching with Penny. Visit radianthairconsultancy.com/ nhf.info

PEAK TRADING TIMES: Your sales reports can help you identify everything from your target audience to your bestselling months. Relying on reports you’ve made previously could help you spot trends worth repeating or avoiding and give you more info on decisions such as planning ahead on staff.

STOCK LEVELS: There should ideally never be a situation where products are out of stock. Your sales reports come in handy to calculate the stock you need to fulfil but watch inventory levels because shifting unused stock could lead to headaches. If it happens think about ways to sell stock including running a promotional offer or bundle.

RETURNING CUSTOMERS: You know just how valuable your returning customers are and in a competitive market consider incentivising them by offering loyalty discounts and encourage them to refer your services to their friends. Capture their email address and get them to fill out surveys to understand their preferences and shape your services around their needs.

Worldpay offers easy ways to track your numbers, take cash and card payments and much more, all at the touch of a button. Check out the My Business Hub www.worldpay.com/ uk/sme/face-face/my-business-hub

THE WAHL 5 STAR TEAM Each member of the 5 Star team brings something a little different to your tool kit.

Whether you need to finish & fade with the Finale, achieve the perfect skin & bald fade with the Balding Clipper, or get extended wide range fading from the Legend, the Cordless Magic Clip gives you faster feeding and smoother blending whilst the Corded Magic Clip is ideal for bulk removal & gradual fading.

*available from all good wholesalers

From the diaries of Jack Dean January 1929, Trout fishing on the itchen

‘Nothing quite beats giving a Bentley blower the full beans down the A31 hog back to winchester. But it certainly takes its toll on a chap barnet. Pondering this dilemma, i have decided to invent a range of gentlemen grooming products including brushes...’

For more details on these iconic products visit denmanpro.com

The Jack Dean Collection is a complete grooming system developed in consultation with the UK’s foremost barbers to keep a chap’s hair and skin in tip-top condition.

The range includes shampoos, tonics, styling aids, shaving products, brushes and combs – everything a gentleman needs to embrace the golden age of travel and adventure.

The Essence of Adventure

AVAILABLE FROM DISCERNING BARBERSHOPS