MB Storefront Guide Oct-Dec 2016

ModernBarber

STOREFRONT GUIDE BRANDS TO BUY .

SERVICES TO SHOP .

STUFF TO SEE. Oct - Dec 2016

A NEW and exclusive stage at BarberConnect for 2017. Page 12

Gifted Shops that make the most of the present

W

elcome. Our digital buddy guide for October to December gives you a ‘one stop’ look at this quarter’s supporting brands and businesses plus relevant editorial to inspire you. You can click thru to online content and even shop direct from the page where you see a shopping cart icon. Mark your diary for Barber Connect, the biggest barbering event of the year on June 11th and 12th 2017. Barber Connect has now moved to The International Centre in Telford and it will also play host to Modern Barber Live, a fresh education stage smack at the centre of the show!

Check out page 12 for more info.

MB is passionate about putting print into the hands of the UK’s barbers, so for the full Modern Barber Magazine experience you can subscribe online at modernbarber.co.uk/subscribe or purchase single print issues at barberblades.co.uk.

Rachel Gould

Editor

Roll of

HONOUR Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are!

American Crew. Andis. Barber Equipment Centre. British Barbers’ Association. Chaps Male Grooming. Coolblades.

Copacetic. Dapper Dan. Denman Professional. Fine Fettle Grooming. Fudge Professional.

Hair Tools. Kent Brushes.

MITCH by Paul Mitchell. Moda.

Mike Taylor Education. Mitchells Barbers. National Hairdressers’ Federation. Refreshening Wipes.

REM-MEN. Salon Services.

Shortcuts. Takara Belmont. The Bluebeards Revenge. Wahl UK

ModernBarber Editor and publisher: Rachel Gould rachel@modernbarber.co.uk Design and Production: Annie Bartley design@anniebartley.co.uk Advertising: Kelly Hindley kelly@modernbarber.co.uk Cover Credits: Hair: Sam Wall @ mrsamwall. Photography: Chris Davis @specular. MUA: Jo Leversuch @ joleversuch. Products: american crew

Find us online: modernbarber.co.uk

UK subscriptions: 1 year, 4 issues £20 post paid.

Twitter/Insta: @modernbarbermag, FB Modern Barber Magaazine

Intl subscriptions: 1 year, 4 issues £40 post paid.

Call on: 01295 533755. For all online and print advertising enquiries, please contact rachel@modernbarber.co.uk

Printed by Pensord Press Ltd. www.pensord.co.uk

Modern Barber Ltd is registered in the UK. Registration number: 06084337. VAT number: 178993237 Registered and correspondence address: Three Acre Barn, Thorpe Road, Upper Wardington, Oxon OX17 1SP. Subscriptions can be securely purchased through modernbarber.co.uk/subscribe

© Modern Barber Magazine accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no reponsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced in any form without prior written permission from the publishers.

WHAT’S INSIDE 06 News: Snippets and stories from in, around and on the industry.

10 Baldy’s Andis Competition.

12 BarberConnect 2017: Bigger, better AND with the MB Live Stage.

16 Gifted: Shops making the most of the present.

22 Storefront: Stuff you need and gear you want.

26 The Shaw Thing: Home of Simon Shaw’s regular column.

30 Fudge Colour: Step-bystep: the cool flattop from London School of Barbering.

34 How to: Manage walkins and appts

MODERN BARBER MAGAZINE / 3

NEWS

IT’S TIME! The American Crew All Star Challenge is ON. It’s an accessible comp that gives barbers like you a chance to show what real men’s hair is all about. Here’s how you enter…

-LUX CREDIT: NIKO

PHOTO: DAVID RACCUGLIA HAIR: SANDRA PEROVIÇ

CLOSING DATE FEBRUARY 28th 2017 HOW TO ENTER:

WHAT THE JUDGES ARE

JUDGING PROCESS:

Create a look that best represents the American Crew man

LOOKING FOR:

Each country has its own individual judging panels that will review the entries to select their over-all national finalist.

Upload two black and white photos (one photo face forward, one profile shot) to www.americancrew.com/allstarchallenge.

Images must include the same model and background must be blank (no other models or props).

Photo formats and specifications include: jpg/jpeg, png or gif format with a resolution of 72 dpi and maximum file size of 10 MB. Include a brief explanation of the inspiration behind the look and the American Crew products used to create your look

The Big

PRIZE

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Points are allocated from 1 to 10. 10 being the highest score in each criteria.

Top overall score wins.

Structure of the haircut (technical skills) 1-10 Finish of the haircut (artistic skills) 1- 10 Representation of the American Crew brand 1 –10 Originality 1- 10 Art direction (wardrobe) 1- 10 Art direction (photography) 1- 10 Country Submission Photo (photography and artistic skills) 1- 10

The UK winner will be announced in March 2017.

The winner’s image will be submitted to the Global Committee and the top 15 international country finalists will be announced on April 1st 2017.

The selected winners are invited to compete at the Global All Star Challenge in May 2017 (location TBA) and participate in a photoshoot with American Crew founder David Raccuglia.

AMERICAN CREW UK HAS SOME AMAZING PRIZES TO ANNOUNCE JUST FOR THE UK WINNER AND IF THAT WINNER GOES ON TO WIN AT THE GLOBAL FINAL LIKE OUR VERY OWN SANDRA PEROVIÇ LAST YEAR THEN THEY’RE SET TO WIN GLOBAL PR AND RECOGNITION, A FRAMED AND RETOUCHED IMAGE SHOT BY DAVID, THE TROPHY (OF COURSE) AND $10,000!

INTRODUCING

HEAVY HOLD POMADE

Heavy hold with high shine Perfect for creating sleek, smooth styles, sculpting and styling.

For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

NEWS

Newsroom Stories on, in and about the industry… Share your thoughts with us @modernbarbermag CREDIT: BIG TOM PHOTOGRAPHY

BRITAIN’S BEST COMPETITION

B

ritain’s Best is the NHF’s national annual live floor competition and it takes place on 13th November 2016 at the British Motor Museum in Warwickshire. Entries are now open for this year’s competition.

Mitch MAGIC P

aul Mitchell put men’s hair centre stage at their global Gathering and rEvolution conference in Vegas last August. The event welcomed 3000 international hair professionals to soak up business and creative inspiration.

The Mitch presentation showed off looks on a models with a range of diverse age and hair textures from classic cuts to afro braids.

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With 11 categories to enter there’s something for everyone including Male Blow Dry and Male Fashion Look. It’s a full day with plenty of opportunity to network and watch the competitors work. For further information, go to britainsbest.me.

Curls WORLD M

ichael Kontos of London School of Barbering (londonschoolofbarbering.com) created this rounded look for the launch of two new curl products for Fudge Professional. Curve Maker and Curve Recovery for created and natural curl uses new technology to enhance, form and protect curls. According to Fudge stats over 60% of the world’s population has textured hair and after all, curls get the girls!

NEWS

MODERN BARBER MAGAZINE / 7

PRODUCTS

working with

ENVY COVENT GARDEN “We teamed up with RemMen who provided all the advice and product knowledge we needed. The atmosphere we have created for Envy is perfectly complemented by the Emperor Select Barbers Chairs offering a luxury feel, style and comfort.” – Sheriff Mehmet Director

sales@rem.co.uk

8 / MODERN BARBER MAGAZINE

www.rem.co.uk

01282 619977

FEATURE

Win! A BESPOKE TRAINING DAY WITH ANDIS EDUCATOR DAREN ‘BALDY’ KENNY!

With over 30 years in the barbering industry and an impressive resume to boot, there’s little that Daren ‘Baldy’ Kenny doesn’t know about men’s grooming. As an International Educator for world-leading professional tools manufacturer Andis, Baldy has travelled all over the globe, sharing his knowledge, wisdom and techniques honed over years behind the chair.

N

your answer to the below question to andis@vividpr.co.uk by midnight on 31st December 2016.

Please include your full name, shop name and postal address and social media names where available. Correct answers will be entered into a prize draw and winners will be chosen at random.

T&C’s: Open to UK barbers only.

Prize cannot be exchanged.

Winners must be able to travel to Baldy’s Barbers in Aylesbury, Buckinghamshire at a date and time organised after the competition deadline date.

WHAT TYPE OF MOTOR DOES THE US PRO CORDLESS LI FEATURE? a. Magnetic motor b. Rotary motor c. Pivot motor

To win a day with Andis Educator Baldy at his barbershop and a complimentary Andis US Pro Cordless Li clipper, simply email

For more information, please visit www.andis.com

T TOM BAXTER SHOT BY ROBERT BRAID

A Month OF SUNDAYS! Every Sunday in November MB is launching a Tom Baxter tutorial video. Tune in for a little armchair technique top-up.

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om Baxter (FB Tom Baxter/ Tom Baxter Hair) is a busy barber that’s been creating cut and colour (yep colour!) tutorials with a difference and this November, he’s creating four exclusive looks just for MB with our ‘Month of Sunday’s’ series. Tom’s ‘See it through my eyes’ video tutorials are exactly that…a barber’s eye view of the technique as it happens. Tom says “I started creating the videos because I saw a lot of educational videos that were good end results but you couldn’t really see what was going on…how closed the clippers were, the angle they were going in at etc. So I thought ‘If only you could see it how they see it’! My approach to barbering is very open minded, I mix everything I know from men’s and ladies hair and combine them.

My style is very relaxed. Looks that can be worn on a daily basis, I cut for my clients not for Instagram. I approach every head with a thought of how can I make this really ‘pop’ but make it wearable, believable and most importantly do’able for my client. The most views I’ve had so far is 52k, mainly thanks to Kamisori shears for sharing my work on

“

I started creating the videos because I saw a lot of educational videos that were good end results but you couldn’t really see what was going on.

“

ow four lucky winners will get the opportunity to hang out with the man himself at his barbershop, Baldy’s Barbers and take part in tailored workshops around skills and techniques of their choice. Each winner will also be kitted out with a new Andis US Pro Cordless Li clipper. This clever clipper is powered by a lithium-ion battery and features a high power rotary motor with high blade speed and the added convenience of cordless cutting. This clipper powers through multiple cuts with ease, guaranteeing the ultimate manoeuvrability, versatility and precision for every cut.

their site. The head cam is a way of seeing it from my perspective. See my hands work. See in detail how deep my layering is or every move I make with my clippering. I use a Go Pro like surfers or mountain bikers! Quality is fantastic and easy to use and I edit with iMovie on the Apple Mac, my editing process takes me around 35 minutes. I’m doing my videos exclusively for Modern Barber as I believe in the magazine and believe it’s the right place for my videos to get seen to really have an impact.”

The first video launches November 6th so follow Tom or MB on FB Modern Barber Magazine, Twitter and Insta @modernbarbermag to watch out for updates.

introducing

MITCH MATTERIAL ®

TM

STRONG. MODERN. MATTE. MODERN MANPOWER

TRULY PROFESSIONAL

CRUELTY FREE

To discover what a trusted brand like MITCH® could do for your barbering business, call the team on 0845 659 0011

Find us on

and

at Paul Mitchell UK

#MITCHTHEMAN

paul-mitchell.co.uk/MITCH

FEATURE

New FOR BARBER

BARBER CONNECT 2016

CONNECT JUNE 11TH AND 12TH 2017 BARBER CONNECT 2016

Barber

CONNECT 2017: WHAT YOU NEED TO KNOW!

NEW

• DATES FOR YOUR DIARY: JUNE 11TH AND 12TH 2017 • LOCATION: THE INTERNATIONAL CENTRE, TELFORD

Your ONLY dedicated barbering exhibition just got bigger and better.

• GREAT CONNECTIONS FOR ROAD, RAIL AND AIR TRAVEL. • FREE ENTRY TICKET. • FREE PARKING.

B

arber Connect has outgrown its Newport home and will be coming to The International Centre Telford on 11th and 12th June 2017.

It’s just off the M6 and 40 mins from Birmingham with direct links from the airport. The big news for MB is that Barber Connect is going to be home to MODERN BARBER LIVE a vibrant education stage central to the main floor of the event and guess what…access to the event and MB’s brilliant stage is absolutely FREE! Follow @barberconnect and watch the website barberconnect.co.uk for news on how to register for your free tickets.

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• FREE EDUCATION. • MODERN BARBER LIVE STAGE. BARBER CONNECT 2016

MODERN BARBER LIVE won’t just bring fresh and familiar faces to the stage with a variety of both creative and business content (exclusive of course) but it could be your chance to shine too. Each day will have ‘open chair’ slots where three barbers visiting can bring a model and make the stage their own. MB’s compère Alan Beak of Ruger Barber will select willing barbers to showcase their work for the audience and he’ll

be on hand to help you have the best stage experience too. Follow @ modernbarbermag and FB Modern Barber Magazine for updates!

Matt Brice, Director, Barber Connect says “We are very excited about the move to The International Centre in Telford, a larger more central location which will open more opportunities for the show.

One of which is the introduction of the Modern Barber Live stage

• 120 PLUS EXHIBITORS. • 5000 VISITORS EXPECTED. • HOTELS EITHER ONSITE OR 2 MINS WALK FROM JUST £60 PER NIGHT. • CHOICE OF RESTAURANTS AND BARS 2 MINS WALK. which will be a great addition with unique informative seminars throughout the two days! Join us at Barber Connect 2017 to discover new products and share new ideas!”

Winner of Styling Range of the Year 2016 Barber Awards

New In

Works Using Science!

Classic Shave Cream & Aftershave Balm.

For more details call 0114 4388026 or email info@dapperdanuk.com

FEATURE 5IVE AND CARL BLAKE

L TO R: DAN, KEVIN, MATT

Barber

AWARDS Barber Connect’s annual Barber Awards celebrates and awards excellence.

WINNERS INNOVATION OF THE YEAR: Barber Pro Facial Shave Mask GROOMING RANGE OF THE YEAR: Apothecary 87

T

he Barber Awards (barberawards.co.uk) takes place on the Sunday evening of every Barber Connect and last June around 250 attendees took their place for a delicious three course meal and a brilliant chance to celebrate barbering excellence. Hosted by barber and educator Kevin Vorley, the Barber Awards was a great evening and a great end to a very busy day at Barber Connect. For 2017 the Barber Awards will be celebrated at The International Centre, Telford. To find out how you can enter and to keep posted on the Awards follow @barberawards or visit the website.

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The

STYLING RANGE OF THE YEAR: Dapper Dan SHAVING RANGE OF THE YEAR: Proraso BARBER OF THE YEAR: Charles Gray STUDENT/APPRENTICE OF THE YEAR: Amir Stapleton BARBERSHOP OF THE YEAR: Barberology BARBERSHOP BUSINESS LEADER OF THE YEAR: Karen Waldron of The Barber Shop Group BARBERSHOP TEAM OF THE YEAR: Menspire

BARBERSHOP TEAM OF THE YEAR: THE BARBERSHOP GROUP

TRAINING ACADEMY OF THE YEAR: Sid Sottung Academy

KIT E V A W N I E T O N E PR M R FO

LIFT, E V I G TO ORT P P U S E AND TYLING R U T X TE SS N E M O T

Renscene Ltd Tel +44 (0) 116 260 1144 Go to www.barbicide.co.uk for instruction video

FEATURE

Gifted

Offering clients an easy way to purchase gifts should be on everyone’s wish list.

Here’s a couple of shops that make the most of the present.

Jon’s TIPS THINK ABOUT YOUR TARGET MARKET: IT NEEDS TO APPEAL TO MEN AND WOMEN, AS NINE OUT OF 10 TIMES, IT WILL BE THE MUM, DAUGHTER OR GIRLFRIEND WHO WILL BE BUYING IT FOR THE MAN IN THEIR LIFE. MAKE IT SPECIAL: OFFER SOMETHING DIFFERENT WHETHER THAT’S IN YOUR CHOICE OF PRODUCTS OR YOUR PACKAGING. IT NEEDS TO BE SOMETHING UNIQUE THAT CAPTURES PEOPLE’S ATTENTION AND INTEREST. DO YOUR SUMS: CONSIDER WHAT IT COSTS TO PRODUCE AND WHAT YOUR TARGET MARKET WILL BE WILLING TO PAY. PROMOTE YOUR GIFTS: MAKE SURE PEOPLE KNOW ABOUT YOUR GIFT SETS. USE THE WINDOW DISPLAYS, POSTERS IN YOUR SHOPS, SOCIAL MEDIA AND WEBSITE TO PROMOTE YOUR GIFT SETS.

L

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products that he believes in and uses in the shop and says that way, there’s no hard sell involved.

WHAT’S IN THE MAN CAN?

“

Last year Britons spent a whopping estimated £24.4 billion* on Christmas gifts and Yuletide isn’t the only reason to be generous.

“

ast year Britons spent a whopping estimated £24.4 billion* on Christmas gifts and Yuletide isn’t the only reason to be generous. Birthdays, weddings, engagements, graduations, Father’s Day, Valentine’s Day… the list is long, so why not make it easy for your customers to spend with you. Jon Bourne of Barbertown (barbertown.co.uk) has three growing shops and creates ‘on brand’ Barbertown gift sets packed with Proraso. He calls them ‘Man Cans’ and says “We love the quality and range of products that the Proraso brand offers, so we decided to handpick specific products which complement each other and package them in a novel way. The retail price for the Man Cans is £29.99. It is more cost effective

to purchase the Can rather than buying the products individually and it is a great way to introduce a range of products to your customers. This is a relatively new area that we have moved into but they have proven really popular especially for Father’s Day this year.” Jon is careful to only choose

“The Barbertown Shaving Can: to tame the stag in your life” Proraso Pre Shave Cream, Proraso Shave Cream, Proraso After Shave Balm, Proraso Healing Gel, A Barbertown Sticker, A Barbertown Bottle Opener/ Keyring “The Barbertown Beard Can: push the boat out for the untamed man in your life” Proraso Beard Balm, Proraso Beard Oil, Proraso Moustache Wax, Beard Comb, A Barbertown Sticker, A Barbertown Bottle Opener/Keyring *RADIUMONE.COM

R

NH ME F M

BE

WHY YOU SHOULD BECOME AN

BECOME A MEMBER IN 2016

WE HELP MAKE SURE YOUR BUSINESS IS WATERTIGHT • Free employment law advice around the clock • Free employment contracts, apprenticeship and chair renting agreements • NHF pension scheme • Free commercial advice for advice on payroll, tax, VAT, chair renting charges and health and safety • Updates on legislation changes

WE HELP YOU GROW YOUR BUSINESS • Business training courses • Free business advice guides • Competitions and demonstrations

WE HELP YOU GET YOUR VOICE HEARD • Campaigning - we fight for you on key issues that affect our industry

WE SAVE YOU TIME AND MONEY • We are your one stop shop for your businesses needs • Discounts on insurance, music licences plus many more To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info

www.nhf.info/why

FEATURE

R

obert Rix of The Master Barber’s Shop in Southport (themasterbarber.co.uk) takes his retail very seriously and gift sets are big business in his shop. Robert and his team start preparing for Christmas retail in August. Robert says “We sell ready-made gift sets like Penhaligons and Floris and we make gift sets up ourselves such as Captain Fawcett’s Beard Comb and Beard Oils. The price point starts at about £25 and runs up to £100. Our top retail sale so far is £451 and our average retail sale is £63. When retail sales average 88% profit you can understand why we put so much thought, energy and planning into it! We also stock empty boxes and all the ribbon and trimmings so that we can make up gift boxes on the spot for customers that want something bespoke.” Robert’s son, Dan Rix is in charge of the retail displays and six display windows and the pair hit the gift fairs and trade shows every year on the hunt for new and appealing stock. “The technical sale is the easiest and you have to really know your onions, you need to know what’s in the brush

or how to care for the blade.

Demonstrating expertise builds trust too. We don’t just sell hair and men’s grooming items, we think broadly. Manicure sets, hand sawn bone combs, even horn drinking vessels! One of our popular natural bathing sponges is £90. We take it very seriously and invest in the stock.

You can’t sell what you don’t have. Our top floor area is set up as a mock retail area and we train our staff there through role play,” explains Robert.

ROBERT’S

Tips

PLAN AHEAD: SOME SUPPLIERS FOR CHRISTMAS STOCK SHUT UP SHOP IN OCTOBER, NO LAST MINUTE ALLOWED.

No Time Like

THE PRESENT Lots of brands offer gift sets to make it easy for you.

1

3

2 Men-ü ultra concentrate NEW Black Pepper & Bergamot shower gel plus Liquifflex ‘cream to liquid’ medium hold styling product. RRP £8.95

Uppercut Deluxe Travel Kit. Tooled leather wallet and fob, range of styling products, folding pocket comb.

RRP £50.00

Head Jog Men’s Beard Grooming Kit from Hair Tools. Stylish wood beard and moustache brush set in a black lacquer finish, with strong natural boar bristle. RRP £9.00

PRICE CHOICE IS IMPORTANT: OFFERING GIFT SETS AND GIFT ITEMS ON A BROAD RANGE OF PRICE POINTS MEANS THAT YOU CAPTURE A WIDER MARKET. THINK LIKE A RETAILER: DO IT LIKE YOU MEAN IT. STOCK UP, MAKE IT BEAUTIFUL, TALK ENTHUSIASTICALLY ABOUT THE GIFTS YOU SELL, BE CONSISTENT.

5 4

7

6 Edwin Jagger Wet Shaving gift set.

Everything a man needs in one complete handsome package! RRP £60.00.

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Daimon Barber gift set. Five Pomade gift set with cow horn double tooth comb. RRP £95.00

RUGGED MATE from MITCH gift set.

Includes Heavy Hitter® Deep Cleansing Shampoo, Reformer strong hold, matte finish texturizer. RRP £20.00

Pure Badger Bristle Shaving Brush from Kent Brushes. Finely crafted brush suitable for coarser beards.

RRP £42.00

Kent’s Beard Brush, possibly the first handmade brush to highlight and amplify the incredibleness of your breathtaking beard. kentbrushes.com/beard • +44 (0)1442 232623 • beard@kentbrushes.com

PRODUCTS

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SIGN UP FOR A TRADE CARD ONLINE TODAY!

B A R B E R S HOP FREE DELIVERY ON YOUR 1ST ONLINE ORDER QUOTE: MODBARBER16 AVAILABLE IN OVER 100 STORES ACROSS THE UK, PLUS VISIT US ONLINE FOR REGULAR PROMOTIONS ON ALL OUR BARBERSHOP PRODUCTS, EQUIPMENT AND SALON ESSENTIALS

SALON-SERVICES.COM/BARBERSHOP

JOIN IN âž³

PRODUCTS

JACK DEAN FADE BRUSH Extra soft bristles for gently removing trimmed hair, tear-drop handle for grip and comfort. Price: £6.25 ex VAT. denmanbrush.com

Fudge CURVE MAKER Light intelligent resin for created curls and waves that hold their memory all day.

Price: £14.95 fudgeprofessional.com

APOLLO 2 WITH MTR2 BASE The MTR motorised base is the perfect partner to the Apollo 2 for a fast, smooth and comfortable experience for both barber and client.

Price from: £2090 ex VAT. takarahairdressing.co.uk

NEW

PRORASO AFTER SHAVE LOTION Enriched with Sandalwood and Shea Oil to nourish and soften the skin, this traditional aftershave lotion has been formulated to soothe and relieve razor burn. Price: £11.95. carterandbond.com

store FRONT NEW

FINEFETTLE PINE AND DANDY MOUSTACHE WAX Conditioning beeswax for healthy hold that’s easy to wash out.

Price: £6.99. finefettlegrooming.com

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Fudge CURVE RECOVERY Combi-styling balm to define, accentuate and moisturise natural curls. Price: £14.95. fudgeprofessional.com

JASON SHANKEY BEARD OIL 30ML Infused with Cedarwood and Rosemary to nourish and shine.

Price: £4.99 ex VAT. salon-services.com

PRODUCTS

Reuzel POMADE POLE Handsome barber pole POS for those iconic tins. The pole lights up! Special offers available. Price: £70.00. red-hotproducts.com.

BLUEBEARDS REVENGE SHAVETTE

AMERICAN CREW HEAVY HOLD POMADE Newest puck in the range offers superior hold and intense shine for classic star quality.

Washes out with water.

Price: £14.50. Call 0207 391 7440 for nearest distributor.

Cut-throat stylish replaceable blade Shavette with distinctive logo. Price: £9.99 inc VAT. bluebeards-revenge.co.uk

Wahl FINALE High performance finishing tool for face and neck.

Price: £89.99 inc VAT. wahl.co.uk

MITCH DOUBLE HITTER 2 IN 1 SHAMPOO AND CONDITIONER Leaves hair full and healthylooking, fresh scent.

Price: £9.99 inc VAT. paul-mitchell.co.uk

ANDIS PROALLOY™ CLIPPER High-speed magnetic motor that runs cooler and quieter than comparable clippers for all-round versatility.

Price: £69.99 ex VAT. andis.com.

GERING NB IR RA B BAORURBCEEBRE K URCE BOOK OOSO RES

&3 NVQLY2 MATCH CLOSE BERING ED TO THE BARBERING D TO THE BAR

CHE

CLOSELY MAT Cutting Shaving

ng Beard Trimmi Consultation tey Health & Saf e Scalp Massag Shampooing Blow Drying Patterns

NVQ 2 & 3

Cutting Shaving Beard Trimming Consultation Health & Saftey Scalp Massage

£6

Shampooing Blow Drying Patterns

BLACK TOWEL CABINET Stores up to 20 face towels includes a UV switch to aid disinfection.

Price: £139.00 ex VAT. salon-services.com

£6

34 5 033102 0328

NEW

MIKE TAYLOR EDUCATION BOOK Clear and concise teaching tool from barber and educator Mike Taylor.

Content is matched to the outcomes for the main awarding bodies.

Price: £6.00. salon-services.com

LEGION BARBER CHAIR Solid construction with ornate chrome and copper detailing available in black, vintage green and chestnut brown.

Price £1,085 ex VAT. salonequipmentcentre.co.uk

5 033102 032834

MODERN BARBER MAGAZINE / 23

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{Full website coming soon}

EUROPE’S LARGEST BARBER EXHIBITION RETURNS WITH A FRESH NEW LOOK & VENUE {11.06.2017 - 12.06.2017}

Barber Connect offers a unique opportunity for barbers to share new ideas, discover new products and showcase their work. With free tickets and parking, informative seminars and exciting live competitions taking place throughout both days, it’s pretty obvious why this show is such a success. Having outgrown Newport’s Celtic Manor, this year’s venue will be the International Centre in Telford.

www.barberconnect.co.uk

•

+44 (0)800 644 0231

•

info@barberconnect.co.uk

MODERN BARBER MAGAZINE / 25

SOCIAL

A What I’ve been up to and where I’ve been

X

Factor Season is upon us again! It always feels like winter has arrived when advertisements for the X Factor start to appear on the telly and it’s always a really manic time for us at Wahl both at home and abroad.

I’ve recently spent some time working with the Germans and Italians for International Trainthe-Trainer over in Unterkirnach which is in the beautiful Black Forest in Southern Germany.

Great scenery, great beer! Good Times!

GERMANY

shaw to the UK for an emergency operation, you definitely don’t want any details but let’s just say it was a delicate matter and fortunately I’m now on the mend! Luckily 5ive filled in for me in Amsterdam and Michael Damiano covered my show in Finland over the following couple of weeks. One of the major benefits of having a dedicated and very supportive Artistic Team! Talking about having a team behind you, here’s a little snap of my son Alex in action against Cardiff in the Leeds reserves. Of course I’m always on side to be his biggest fan. So proud of him!

I’m predicting big changes in 2017 guys with style and fashion and we all need to be up to speed. My tip is to take a look at hairstyles from the big fashion houses, try and visit trade shows and training courses and read lots of mags. Just like Team GB at the Olympics, you don’t get to bring home Gold without putting in the training.

“ ITALY

I have to start by saying I’m writing to you all from my sick bed! I was in Ireland a few weeks back but I had to fly back

26 / MODERN BARBER MAGAZINE

“

BULLFROG MILAN

I’m predicting big changes in 2017 guys with style and fashion and we all need to be up to speed. My tip is to take a look at hairstyles from the big fashion houses, try and visit trade shows and training courses and read lots of mags.

ALEX SHAW

SOCIAL MEDIA STYLE FILE

TOM BAXTER

S

ocial Media is a great platform to get your work seen so show your work and be supportive when others show theirs. These images from (Insta @ tombaxter_hair) caught my eye. Tag your work @artofwahl to get seen.

SOCIAL

THING Simon’s Shout Out Alex Burt at Teddy Edwards Cutting Rooms in Brighton (@teddyedwardscuttingrooms).

Great energy, great work, great shop.

PRODUCT OF THE ISSUE

T ALEX BURT

The Buzz

S

alon International is fast approaching and I’m really excited for our competitions this year - Barbershop of the Year, Delegate of the Year and Wahl British Barber of the Year (defo the one to win!) with our own Rachel G ould on the judging panel! Find us on the Salon International Floor Plan at F120 or just follow the sound of great barbering.

We also have a HUGE announcement to make at Salon International! TWO massive names in the industry are going to join the Wahl team. Tick tock… it promises to be exciting, we can’t wait and you won’t want to miss it.

Contact me by email ashawthing@wahl.co.uk.

Follow me on Twitter @wahlacademy

he Finale is a long awaited arrival in to the UK professional market.

It is a great tool and does what it says – it finishes off your haircuts fantastically whether that is facial hair, neck hair or even your fades. With its classic design, the Finale looks the part and its performance is unrivalled – what’s not to love?

DATES FOR YOUR DIARY ENGLAND VS MALTA WORLD CUP QUALIFIERS 8TH OCTOBER SALON INTERNATIONAL 15TH-17TH OCTOBER MOVEMBER GET THOSE MOUSTACHES GROWING NOW.

MODERN BARBER MAGAZINE / 27

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MODERN BARBER MAGAZINE / 29

SPECIAL FEATURE

step by step:

COLOUR Fudge Professional loves colour and it shows; they’ve been leading the market for decades.

More men than ever are looking to colour to help them achieve stand out on style – like this military flattop with a difference. See more at fudgeprofessional.com/@fudgehair

BEFORE

Josh here has a natural colour depth of 8/0 medium blonde. For this look Fudge Tracy Hayes, Fudge’s Head of Global Technical Training, used A - Speed Lightening Powder and 6% Catalyst Crème Developer and B Paintbox - Whiter Shade of Pale.

THE PRODUCTS! THE BONUS OF COLOUR IS THAT EVERY HAIR INCREASES IN DIAMETER LEAVING A THICKER HEAD OF HAIR AND WITH THESE ICONIC FUDGE FORMULAS THE CLIENT GETS TEXTURE, ADDED VOLUME AND CONTROL.

STEP ONE

STEP TWO

The hair was cut by Michael Kontos of London School of Barbering.

Firstly, the length on the top was reduced to become more manageable for reshaping.

Then the fade and the outline were created.

STEP THREE

STEP FOUR

STEP FIVE

Then Fudge Salt Spray and Bodyfying Whip were applied to the hair and the hair on the top was dried with a paddle brush to add lift.

A Grade 5 was used across the apex which is the shortest point of the flat top and all lengths were cut back to that guideline length.

A clipper-over-comb technique was used working around the centre point to build up the corners through the curvatures and the fringe area.

2 1

3

4

1: SALT SPRAY 2: MATTE HED 3: PAINT BOX CREATIVE SEMI-PERMANENT COLOUR 4: SKYSCRAPER EXTRA HAIRSPRAY

30 / MODERN BARBER MAGAZINE

SPECIAL FEATURE

STEP SIX

STEP SEVEN

STEP EIGHT

STEP NINE

This was done several times to ensure a crisp smooth finish created by blowdrying between each pass of the crown with the clippers to ensure the hair was standing upright.

From this step you can clearly see the hair was balanced from the length at the apex which gives you the square finish throughout the top.

To prepare for the colour a crescent shaped section was taken above the right eye to the crown as shown.

Formula A was applied using a back-to-back foiling technique as shown.

STEP TEN

STEP ELEVEN

This technique was repeated throughout the entire crescent shaped section using Formula A.

Here is the finished foil technique. The colour was left to develop.

FINISHED LOOK

STEP TWELVE

STEP THIRTEEN

Formula A was then removed and Formula B was applied, left to develop and then rinsed.

Here is the finished colour result.

To style the look, the hair was dried with Bodyfying Whip and Salt Spray, finished with Matte Hed through the ends and finished with Skyscraper Extra.

Cutting – Michael Kontos, London School Barbering londonschoolofbarbering.com.

Colour – Tracy Hayes, Fudge Professional. Photographer – Anna Radchenko. MUA – Erin Kristensen. Clothes stylist – Masha Mombelli. Please note: always follow manufacturer’s instructions, always conduct a skin test before the colour service.

MODERN BARBER MAGAZINE / 31

PRODUCTS

Titanium Pro-Air Clippers And Mini Trimmer

32 / MODERN BARBER MAGAZINE

WALK-IN MANAGEMENT

CUSTOMER APP

We specialise in customised barbershop management solutions, whether you do walk-ins, take appointments, or both.

Our software works in the background, seamlessly integrating with your business so you can see more customers and stay connected with them wherever you are.

Book appointments, send e-shots or do your end of day reporting from the shop, the train or the pub. Shortcuts Barber is always there when you need it… at the touch of a button, in your pocket, on the go. Helping you to do what you do, Barber; better, faster stronger.

0161 972 4900 shortcuts.co.uk/barber

AUTOMATED MARKETING

VISUAL REPORTING

INSTANT ONLINE BOOKING

24/7 HELPDESK SUPPORT

TIPS

TOP TIPS

HOW TO MANAGE APPOINTMENTS AND WALK-INS

• Introduce appointments for the busier barbers on your team, while barbers building a chair can cater to walk-in clients.

• Allocate specific times – possibly when you are less busy – and open them up for online booking, which you can also promote on your social networks.

Trevor Jennings is General Manager of Shortcuts Software, here he shares his tips on balancing time for you and your customer.

• Consider priority booking, similar to the airlines. If a client wants a specific slot secured then he pays a premium, even if it’s just £2 extra for the privilege.

Shortcuts have seen an increase of barbers offering this service and evidence shows that customers are more than happy to pay for the convenience.

“

• Shortcuts offers a Wait Board for your reception area, so those arriving can see what is available and how long they’ll have to wait.

• Shortcuts have a Check-in facility so clients can secure a slot for later that day and just turn up at that time rather than sit clogging up the wait area.

• Promote your app in-store as well as online so clients know they have the option of engaging with you on their smartphone and booking direct.

For more info go to shortcuts.co.uk.

HOW TO PLAN A CASHFLOW FORECAST

actually enter and leave your account. If you use a business credit card to pay bills or purchase new equipment make sure you consider when the money will go out.

KPMG Small Business Accounting offers discounts to NHF (nhf.info) members and they know a thing or two about keeping an eye on the cash.

3. Don’t overlook smaller items: Include every possible item of income and expenditure in your cash-flow forecast. You might not think the occasional missed expense like new printer ink or the odd utility bill will make much of a difference but over time they soon add up.

C

ash-flow is the lifeblood of your barbershop. It’s the accessible money you have in your business at any given time. It is the money you use to pay the rent, business rates, utility bills, staff wages, suppliers and VAT to name but a few. A cash-flow forecast is a vital and relatively simple piece of financial planning so here’s a little help to get you started.

34 / MODERN BARBER MAGAZINE

1. Err on the side of caution: Being realistic or even pessimistic when drawing up a cash-flow forecast will give your shop the very best chance. Underestimating your incomings and overestimating your outgoings can help to ensure there’s always a healthy level of cash available.

2. Account for the time lag: Think carefully about when money will

4. Build in best and worst case scenarios: A forecast is simply an educated guess, and although you might have a good idea how many sales you’re going to make next September, you really can’t be sure. One way to combat this uncertainty is to build in a best-case and worst-case scenario. This will help to steady the ship in difficult times.

“

Include every possible item of income and expenditure in your cashflow forecast. You might not think the occasional missed expense like new printer ink or the odd utility bill will make much of a difference but over time they soon add up.

“

The time your client spends in your chair is sacred, a time to shut off from the mayhem of daily life but the pressures clients are escaping also make it increasingly difficult for them to be flexible about their appointment time. In a world where time is short, some barbers are under increasing pressure to run an appointment book with guaranteed slots. But mixing a walk-in model with appointments can be tricky.

You don’t want to upset a waiting client by dealing with one who, as far as the waiting client is concerned, has just walked through the door.

But there are ways you can juggle the two systems so everyone is happy!” says Trevor.

HERE’S TREVOR’S TOP TIPS ON BLENDING APPOINTMENTS AND WALKINS:

5. Factor in seasonality: One of the biggest mistakes a business can make when forecasting cash-flow is to assume its sales will remain constant throughout the year. So if your sales usually fall during the winter months, make sure this is represented in your forecast. Those times when income is at its lowest are exactly when an accurate cash-flow forecast will help your business the most.

TIPS

MODERN BARBER MAGAZINE / 35

THE TORNADO RED The ultimate rugged barber chair for today’s man.

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BEC Call 01455 660 024 or visit www.salonequipmentcentre.co.uk We buy and part exchange barber furniture. Nationwide delivery available.

Visit our showroom at Leicester Road, Lutterworth, LE17 4HF. All products subject to VAT, Terms & Condition’s Apply.

NOW AVAILABLE IN THE UK Clipper GP80 • Unrivalled Japanese Tempered Blades and Patented Technology • Superior Linear Motor, Hi-Tech X-Taper Blade and Incredible Performance Specially designed Japanese blades firmly catch and cut the hair

1hr hr Full Full Charge Charge

Lithium-ion battery

1hr Full Charge

50Usemin min Use 50Usemin

Continuous, maximum power, cordless cutting

Trimmer GP21 Trimmer

Clipper

GP21

GP80

FOR FURTHER DETAILS, PLEASE CONTACT

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• Easy to hold, lightweight, ergonomic design • Soft rubber grip for maximum comfort • Ideal for fine blending and neck/beard touch-ups 8hr hr Full Full Charge Charge

40Usemin min Use

Nickel-Metal hydride (NiMH) battery Continuous, maximum power, cordless cutting