ADVERTISING youtube video
street posters
product teaser
length: 30 seconds embark consumers on a journey whilst generating emotions and curiosity. a length that allows intricate and complex messages such as a new product launch that has been out of the spotlight for a long time. concept: similar to a trailer of a sequel movie. ‘comeback’ of an emblematic product long waited for. the creative director himself will be narrating. reach: high potential reach. estimated views of 100k based on other Acne Studios videos and customer base aesthetic: muted color and tones -this guarantees a long lifespan of the video -not costly -able to re-watch anytime, anywhere
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-street posters with striking aesthetic -> could entice pictures taking as it is visually pleasing and unconventional nowadays. location: areas next to the acne studio stores and concept stores. -> 2 areas in Stockholm, 2 areas in London, one area in Copenhagen and one area in Los Angeles. Will encourage consumers to head to the stores. “ACNE PAPER COMEBACK” printed on poster. added feature: scannable QR code that re-directs to the YouTube video previously mentioned. -those who know acne paper will be excited and those who don’t will most likely be intrigued.
