1 minute read
b advertising (p
ADVERTISING
youtube video
Advertisement
product teaser street posters
length: 30 seconds
embark consumers on a journey whilst generating emotions and curiosity.
a length that allows intricate and complex messages such as a new product launch that has been out of the spotlight for a long time.
concept: similar to a trailer of a sequel movie. ‘comeback’ of an emblematic product long waited for.
the creative director himself will be narrating.
reach: high potential reach. estimated views of 100k based on other Acne Studios videos and customer base
aesthetic: muted color and tones -this guarantees a long lifespan of the video -not costly -able to re-watch anytime, anywhere -street posters with striking aesthetic -> could entice pictures taking as it is visually pleasing and unconventional nowadays.
location: areas next to the acne studio stores and concept stores.
-> 2 areas in Stockholm, 2 areas in London, one area in Copenhagen and one area in Los Angeles. Will encourage consumers to head to the stores.
“ACNE PAPER COMEBACK” printed on poster.
added feature: scannable QR code that re-directs to the YouTube video previously mentioned.
-those who know acne paper will be excited and those who don’t will most likely be intrigued.
“ACNE PAPER COMEBACK”
*you can actually scan the QR code with your phone
