c. digital marketing (p

DIGITAL MARKETING

social media

strong social media presence is important since millennials, the targeted customer, spends most of their time on Instagram (Statista, 2019)

a whole online campaign will be conducted for the launch of the product.

generated content: Instagram posts for the 16th issue of Acne Paper

before the launch of the product, information as to where it will be available

‘sneak peek’ of the content, people of the industry holding it and pictures of the book in a home.

the concept stores such as APOC store, Nous, the broken Arm will also be producing content on Instagram concerning the product and of it available in their boutique.

acne studios, the concept stores, people of the industry and influencers will be starting a hashtag, hoping to make it trend. Similar to Calvin Klein’s campaign ‘I #___ in my Calvin’s’. For the new issue of Acne Paper start the ‘I #____ with Acne Paper”.