WINTER 2015 – CCE – CAREERS + CONTINUING EDUCATION 5
Continued from previous page Given the number of people raising families and working, that flexibility of education can be key to achieving success. Look for an institution or provider that can meet your educational needs while still allowing you to meet your personal and professional obligations. “Seek out a student-centered institution that meets your needs both academically and non-academically,” says Spagnola. “Although many course providers cater to those seeking continuing education, it is important to find an accredited institution to ensure your efforts yield results,” says Greenfield. “Look for programs that offer you access to and learning from quality instructors with real-life experience in the specific field of study. Make sure that the program you are considering is compatible with any requirements you will face for licensure.” And while educational costs are
always a concern, many people can find financial assistance in the form of tuition-assistance programs offered through their employers. “Tuition-assistance programs are of huge benefit to employees and the company,” says Spagnola. “As an employee, you receive financial assistance for your education. Your employer, in turn, gets an employee who is advancing their knowledge and skills and applying them to the organization.” “The benefits far outweigh the expense and many private sector employers will pay for or reimburse the expense if a compelling case is made for the added competitive advantage for the organization,” agrees Greenfield. “And if your employer isn’t able to assist you with the costs, the Internal Revenue Service allows you to deduct a portion of qualifying continuing-education expenses on your federal tax return. If you pay the expense on behalf of a spouse or a dependent child, you can also claim the deduction.”
Expand and enhance your job search with social media Brandpoint If social media isn’t at the top of your list when starting your job-searching endeavors, you might find the process slow and tedious. That’s because social networks are the way nearly all U.S. companies are finding new employees, according to Jobvite. As you finalize your resume and create drafts for cover letters, be sure to plan your social media strategy as well. “Make sure you have a social media strategy to augment traditional methods such as faceto-face networking and informational interviews,” says Lyndsay Cooper, career services director for The Art Institute of TennesseeNashville, which is a branch of The Art Institute of Atlanta. Check out the following tips to give yourself an edge in your job search. • BRAND CONSISTENCY. Make sure your
profile is professional and reflects the job you’re looking for across all social media platforms. Ensure your privacy settings are secure (especially on Facebook). On LinkedIn, make sure your profile is complete with skills and recommendations. On Twitter, link to your website, blog or online resume. And don’t forget Pinterest, YouTube, Google+ and Foursquare. — see page 7
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