I
need to make my business a success! What do I do? How do I manage to make this happen? These are the questions anyone who opens a new business asks. Furthermore, existing businesses ask the question, how do I maintain my business, and how can I improve? These are all important questions, and they can have complex answers from many sources. From watching trends to expanding into new areas. One question that has been popping up over the last few years is whether or not to hire a business coach. Then can we buy success, if you will. Here perhaps lies both a trap and an opportunity? As we have begun to expand here at the Michigan Hypnotherapy Guild, we
potential to help my business be a huge success. As there are good companies out there that are using good ethics and honest advertising when it comes to helping create a plan that will give your business or hypnotherapy practice that will help them to grow and thrive. (The advantages of business coaching for small business owners cannot be overstated, regardless of whether you are managing a small, local business or trying to develop a global enterprise. Linked In.com Nov 24, 2022) As this article in Linked In suggests every small business should have a coach but if the advice is coming from a company with general or global advice that is at best a program that is meant to fit as many small businesses as possible. It may have
fits all. (It’s true — many business coaching programs are a waste of time. The problem with many of today’s business coaches and coaching programs is that they are focused on mindsets, motivation, and emotions, and not on implementing proven best-practice systems Forbs Magazine 2018). I should say that I have met and spoken with a few coaches who do legitimately want to help business owners in our field and who are doing so at an affordable cost. While others ask for a more expensive price for their services, it seems that business coaches have become a quasi-Psychologist for many lone entrepreneurs who are in search of someone to finally understand them.
CAN I BUY SUCCESS? BY DAN GOYETTE MCHT
THE MICHIGAN HYPNOTHERAPY GUILD
have received many e-mails from both companies stating they were business optimization firms to individuals introducing themselves as business coaches. We have been inundated not only by email but on social media as well with all this information coming at us, it is hard to sift through all of it to find what is a trap or what is an opportunity. The first thing I discovered is that there is no standard certification to become a coach so it would seem that anyone can say they are a business coach. Many of them have said they can guarantee me a six-figure salary. I’m not sure that this is credible. I’m not saying that everyone who says that they are a business coach or that every company is overestimating their 36
WINTER 2023 • HYPNOCAFE MAGAZINE
little effect as many small businesses are as complex as the individuals who start them, also given the area in which they serve. In this age of online services and being able to serve many clients across many areas as we do, I think I may have to rethink our business model. However, I tend to be cautious of those individuals who offer their services as a business coach or entrepreneurial experts. One of the reasons I find this to be is that in today’s market most business coaches focus on motivation and feelings rather than business plans. As Hypnotists we already have a set of products or services. Also some do have plans that help practitioners to create and market programs, although some of these may be in a cookie cutter, one size
Finally, I will say that I have from time to time sat in on presentations at conferences about growing my own business and taken away some advice that I was able to use while discarding what I couldn’t. I will say that in some cases business owners grow real businesses because of discovering breakthroughs and implementing proven best-practice systems and processes. Many of these are often too complex and difficult to implement without proper coaching and mentorship. But in the end, it is up to the business owner to decide what will and what won’t work. Hard work and determination are the best things to help achieve success. I do not believe you can simply buy success from someone.
1ST ANNUAL
PNW Hypnosis Conference
T
he 1st Annual PNW Hypnosis Conference is happening on June 3rd and 4th, 2023 and we have a fantastic venue for the event. The Greater Tacoma Convention Center is in downtown Tacoma. It opened in November 2004 and has been described as the “second largest meeting and event facility in Western Washington”. And it is nice.
marketing, YouTube best practices, and more. These individuals are not hypnotists. Their experience is based on full-time work and training in their respective fields so attendees get expert-level education. Plus you get world-class hypnosis presenters! Karl Smith, Dan Goyette, Rob DeGroof, and MORE!
The title of the 2023 conference is Where Business Meets Hypnosis. Business First, Marketer Second, Hypnotist Third.
Attendees leave with the knowledge and confidence to practice excellence in their craft and build their businesses to have the most significant impact on clients and their communities.
We are bringing you professionals in small business law, branding,
We are also inviting the general public to come and learn about
hypnosis in all of its forms. Participants and presenters can build their businesses while learning and having fun demonstrating their skills to potential clients. As the two newbies to the conference scene, the Michigan Hypnosis Conference and the PNW Hypnosis Conference have become conference besties. Please support both! Each has different levels of support from general registration to sponsorship. Contact us to get involved. Contact info:
connect@ pnwhypnosisconference.com www.onehypnosisconference.com
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