FALL GOLF OUTING ON SEPTEMBER 11 RAISES MONEY FOR GCNKAA INDUSTRY DEFENSE FUND
The Fall Golf Classic benefiting the Industry Defense Fund tees off on Thursday, September 11 at Elks Run Golf Course on Cincinnati’s east side. Registration opens at 8 am with the scramble starting at 9 am. Golfers will enjoy breakfast, lunch, beverages and 18 holes at one of the finest golf courses in the Greater Cincinnati area.
Foursomes are currently sold out. If you are interested in reserving a foursome, please contact Michele at the Apartment Association to get placed on the wait list. Please be sure to include your golfer names AND their email addresses so we may send updates to everyone as needed.
With thanks to AssuredPartners, every par 3 hole hosts a hole-in-one contest for $5,000. Be sure to stop by holes 2, 8, 12, and 17 to test your luck. Also, be sure to stay for lunch! We have $1000 in cash giveaways to raffle off and all golfers are automatically included.
A big thank you to Towne Properties for stepping up as our Presenting Sponsor again this year. Also thank you to Chadwell Supply for becoming an Event Sponsor.
MAINTENANCE APPRECIATION NIGHT RETURNS OCTOBER 15
The GCNKAA will use all net proceeds from this outing to meet our commitments to the National Apartment Association (NAA), Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide financial backing for Kevin Coughlin and Marc Wilson, GCNKAA Governmental Affairs team, and the legislative committee’s political needs.
Thank you to all our members for continuing to support us. We can’t wait to see you in person at Elks Run in September!
Maintenance Appreciation Night on Wednesday, October 15 at Fowling Warehouse is our chance to shine a well-deserved spotlight on the hardworking maintenance technicians who keep the multifamily housing industry running smoothly. Too often, their dedication goes unnoticed, yet they are the first to respond when something goes wrong and the last to leave once the problem is solved. From keeping communities safe and comfortable to tackling repairs big and small, these skilled professionals are the backbone of our industry, and this night is all about honoring them.
The Third Annual Maintenance Appreciation Night will be an evening will be filled with good food, refreshing drinks, fun games, and of course, fowling—a one-of-a-kind combination of football and bowling that’s perfect for friendly competition and laughter. Beyond the entertainment, Maintenance Appreciation Night is about community. It’s a chance for property managers, suppliers, and peers to come together and show gratitude for the individuals who put in the work every day to keep residents happy and properties thriving.
This celebration is more than just an event—it’s a statement that our maintenance professionals matter. Their commitment may sometimes be overlooked, but on this night, it is front and center. We invite everyone to join us in recognizing their contributions, sharing in the camaraderie, and making sure our techs feel the appreciation they truly deserve.
Admission for maintenance techs is free; all other admissions are $55 per person if you register and pay online $65 per person if you want to be invoiced. Sponsorships are available for $250 and include 2 admissions.
Maintenance Appreciation Night is WEDNESDAY, October 15, 2025, from 5 pm to 7 pm at Fowling Warehouse, 2940 Highland Avenue, Cincinnati. To register or reserve your sponsorship, please click here.
DO YOU HEAR WHAT WE HEAR? HOLIDAY CHEERS IS COMING ON DECEMBER 4
The 28th Annual Holiday Cheers Benefit raises funds for the Apartment Association Outreach Inc., a 501(c)3 charitable organization dedicated to assisting residents with rent payments during times of personal emergencies or crisis. Monies raised will help fund the Rent Assistance programs of various local agencies including:
•Free Store Foodbank
•Citizens Active In Northside (CAIN)
•Jewish Family Service and
•Santa Maria Community Services
Again this year, this fundraiser will be a hybrid event with portions held online and other portions happening live at the Holiday Cheers Party from 5 pm to 9 pm at the Savannah Center in West Chester. All members and the general public will have a full week of bidding opportunities for silent auction items beginning on November 26 and will culminate on December 4 with the Heads or Tails Raffle, Deck The Walls Raffles, Mystery Bags, Gift Basket Auction and raffle ticket items.
If you would like to donate an item, cash, or become a sponsor, contact Michele at the Association office at michele@ gcnkaa.org or 513-407-8612. All donations are tax deductible to the fullest extent allowable by law
Registration for the Holiday Cheers Party will open soon but mark your calendar now for the highly-anticipated event!
2025 EXECUTIVE COMMITTEE
MELISSA JOY
Acre Real Estate
President mj@choosejoyps.com
JUSTIN SEGER
HILLS Properties Vice President JustinS@hillsinc.com
Regan Tassell, Education & Social Media Coordinator
Susan Peck, AA Outreach Coordinator
Nicole Metz, Membership Coordinator
GCNKAA PAST PRESIDENTS
2024...Melissa Joy
2023...Tonya Petersen
2022...Tonya Petersen
2021...Don Brunner
2020...Don Brunner
2019...Jud Oscherwitz
2018...Jud Oscherwitz
2017...Stacy Walton
2016...Stacy Walton
2015...Rusty Lykes
2014...Rusty Lykes
2013...Maria Stanton
2012...Maria Stanton
2011...Jeff March
2010...Brian Fullenkamp
2009...Brian Hendy, CPM
2008...Brian Hendy, CPM
2007...Becky Alejandrino, CPM
2006...Marc Cameron, CPM
2005...Marc Cameron, CPM
2004...Gary Sanzone, CPM, CAPS, CAM, NALP
2003...Gary Sanzone, CPM, CAPS, CAM, NALP
2002…Jim Ruh
2001…Jay Ingram, CPM
2000…Roy Wergers
1999…Roy Wergers
1998…Robert J. Wahlke, CAPS
1997…Terry Sievers
1997…Dave Lockard
1996…Jim Cohen, CPM
1995…Jim Ruh
1994…Mark Robinson
1993…David Noll
1992…Bernie Wessels **
1992…Jerry A. Molique, CPM, CAPS **
1991…Jay O. Ingram, Jr., CPM
1990…Ronald Bommer
1989…John Cobey
1988…Robert J. Wahlke, CAPS
1987…Robert J. Wahlke, CAPS
1986…Charles Berling
1985…Joseph Fullenkamp, CAPS
1984…John Stalnaker
1983…Jerry A. Molique, CPM, CAPS
1982…Harry Fath
**Apartment Association of N. KY merged with GCNKAA
Office Hours: Monday Through Friday 8:30 am to 5:00 pm
ADVERTISING RATES 2025
Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized
ADVERTISING DEADLINES
Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor
Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.
SEPTEMBER
Across the Board
A MESSAGE FROM THE PRESIDENT
By Melissa Joy, President
Melissa Joy ACRE Management
As summer begins to wind down, I want to take a moment to reflect on the incredible momentum we’ve built together and share my deep appreciation for your continued support and engagement in our Association.
A BIG WIN AT THE MANAGEMENT FORUM
On August 28, we hosted a highly successful Management Forum at the beautiful Kenwood Country Club. The event brought together leaders and professionals from across the industry for an insightful and energizing afternoon. We explored critical topics including insurance and lending trends, the growing role of AI and fraud prevention, current HR and recruiting challenges, and the evolving landscape of development in Greater Cincinnati. Thank you to all who attended and contributed to the dynamic discussions — your participation makes these events truly impactful.
LOOKING AHEAD – MARK YOUR CALENDARS
We’re heading into a busy and exciting fall, and I encourage everyone to stay involved:
This section contains articles and information concerning the Board of Directors and Association policies.
• Fall Golf Outing – September 11 at Elks Run
Join us for a great day of networking and friendly competition on the green.
• Maintenance Appreciation Night – October 15
Let’s come together to celebrate the hard work and dedication of our maintenance professionals who keep our communities running smoothly.
• General Membership Meeting & Associate Council Elections –October 21
Your voice matters—don’t miss this important meeting where we’ll elect our next Associate Council representatives. There are many more opportunities to connect, learn, and grow as a community between now and the end of the year. Be sure to visit our website at www.gcnkaa.org and follow our social media pages for the latest updates and event information.
THANK YOU
As we enter a season of reflection and thanksgiving, I want to extend my heartfelt thanks to each of you. Your involvement, leadership, and passion for our industry are what make the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) strong. I wish you and your teams a season filled with gratitude, prosperity, and continued success.
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS - NOMINATION APPLICATION
The 2024 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2025-2027 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have two (2) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 12, 2025. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612.
Company Name:_______________________________________________________________________
Experience:
Please briefly describe your current job responsibilities: _______________________________________
Please briefly describe your past experience in multifamily housing: _______________
Are you currently serving on any other Committees?__________________________________________
If yes, please list name(s) of the organization(s): Organizations or associations you are currently affiliated with or have been affiliated with in the past:
Additional Information:
Why are you interested in serving on the Board?
What do you see as the major local and state issues that affect our industry?
List any skills or experience you possess that you feel would be beneficial to the Board:
Article VII Government. Section 5. In the event a member of the Board of Directors should be absent three consecutive times, or four times in a calendar year from regularly stated meetings of the Board of Directors, or three times in a calendar year from general membership meetings, it shall be considered as a resignation from the Board of Directors unless a valid excuse is presented to and accepted by the Board at the following regularly scheduled Board Meeting. All Board Members must sit on a committee and report to the Board of Directors as necessary.
Low, Predictable cost &
The Apartment Association Outreach, Inc.
LETTER FROM THE PRESIDENT
By Justin Seger, HILLS Properties, Outreach President
Justin Seger
I am writing to express my gratitude for the support that we have received from our A Night Out Sponsors: ePremium Insurance Agency, Rent Manager, and Sandstone Properties. We are grateful for their sponsorship.
We are looking forward to our A Night Out for Outreach on Thursday, September 4, 2025, from 5:30 pm to 7:30 pm, at the Freestore Foodbank on Rosenthal Way. Tickets include appetizers, drinks, a short program and tours of the Freestore Foodbank.
Budget Season is in full swing, and I
school supplies, senior events, scholarships and emergency funds. It is my hope that we see this level of giving continue, so please budget for your 2026 Champion Sponsorship and help us continue to shed a positive light on our industry. As always, I appreciate the generosity of our membership.
For anyone who wishes to make an individual donation, go to the Apartment Association Outreach (AAO) website, www.gcnkoutreach. org and click on the Donate Now button, or you may reach out to Susan Peck at susan@gcnkaa.org to assist you.
Once a month, our members volunteer to bag food for the children in Roll Hill. These bags of food are distributed 185 days of the year that the children are not in school - weekends and holidays. Our
Government & Housing Legalities
OHIO'S CONGRESSIONAL REDISTRICTING
By Kevin Coughlin, Ohio Legislative Lobbyist
The Congressional redistricting fight that is happening across the United States is about to land in Ohio, with potential consequences for the Cincinnati area.
Each decade after the census, the amount of people apportioned to each United State House of Representatives district is determined. States must then redraw districts to meet the requirements. In most states, nothing keeps them from redrawing Congressional districts more frequently.
In Ohio, by law, the state must redraw its fifteen US House districts this year. That is because Ohio’s constitution only allows for decade-long maps if the vote on them in the Statehouse is bipartisan. Ohio Democrats did not vote for the current maps in 2021, therefore legislators are required to pass new maps in 2025.
WHAT WILL THIS MEAN FOR OHIO AND CINCINNATI?
Republicans hold supermajorities in both the Ohio House and Ohio Senate, and a 5-2 edge on the state’s Redistricting Commission. With a tight Republican majority in the United States
House, GOP leaders are likely to change the map to add at least two more Republican seats. This would most likely impact the 9th Ohio District in Toledo and northwest Ohio where Democrat Marcy Kaptur has served for four decades, but narrowly escaped defeat last fall. New maps will also likely impact the 13th Ohio District in Akron/Canton where Democrat Emilia Sykes survived a challenge last year. If both districts flip, Ohio’s delegation in Congress would be twelve Republicans and three Democrats.
One of those three Democrats is Greg Landsman of Cincinnati’s First District. Republicans will have a harder time drawing a district that favors them there because the rules require the City of Cincinnati to remain whole. But, the district could be altered to make it more competitive, leaving the GOP with a chance to win with an exceptional candidate and a strong campaign.
Congressmen Warren Davidson and Dave Taylor, both from surrounding counties will remain in safe Republican districts.
Any GCNKAA member seeking more information on the redistricting process can contact me at kevin@lexingtoncos.com.
~ Includes 4 admissions to event ~ Signage for the Heads or Tails table ~ Company logo on event web banner ~ Company logo on promo pieces ~ Full color, full page ad in Apartment Advantage newsletter for two months ~ Video post to Facebook ~ Social Media posts also on Instagram and LinkedIn ~ Signage for the Mystery Bags table ~ Company logo on event web banner ~ Company logo on promo pieces ~ Full color, half page ad in Apartment Advantage newsletter for two months ~ Video post to Facebook ~ Social Media posts on both Instagram and LinkedIn
Full color, half page ad in Apartment Advantage newsletter for two months
Social Media posts on both Instagram and LinkedIn
· Countertop, Cabinet and Bathtub resurfacing
· Cabinet Door Replacement with Resurfacing of frames and boxes
· Increase Rent/Occupancy
· NEW look - Fresh Colors
Our House
This heading contains membership, staff, committee information and events.
NAA MAINTENANCE LEGENDS RETURNS: ENTER YOUR TECHS
TODAY FOR SEPTEMBER CONTEST PRIZES
The National Apartment Association (NAA) Maintenance Legends returns for the 2025-2026 season. This program shines a spotlight on the maintenance heroics we’ve all seen and heard about. It gives the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.
WIN BIG EVERY MONTH
Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.
PAID TRIP TO NAA APARTMENTALIZE 2026
Monthly winners will get airfare, lodging, and access to 2026’s Apartmentalize Conference in New Orleans in June.
FREE TRAINING CERTIFICATIONS
In June 2026, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608 Certification, and more.
A SHOT AT OUR GRAND PRIZE
Monthly winners will have a chance to win big during the
2026 Apartmentalize Conference. The overall grand prize is a new Ford truck.
HOW DO YOU BECOME A LEGEND?
Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from September 1 through September 20 at www.maintenancelegends.com.
HOW, WHEN AND WHERE CAN WE VOTE?
Voting will be open to the general membership beginning September 23 and will close September 30. It is one vote per person.
THANK YOU TO THE NATIONAL SPONSORS
Thank you to the National Apartment Association (NAA), HD Supply, AO Smith, GE, Kwikset, Rheem, Kidde, Procell, Seasons, and Carrier for their ongoing sponsorship of this program.
Learn more at www.maintenancelegends.com.
How To Become a Maintenance Legend
Hard work, dedication and 3 easy steps can make you a Maintenance Legend!
Provide Your Info
Fill out our form with your name, address, affiliate association & more.
Tell Your Story
September 2025 Prizes
The Ultimate Tool & Tech Package
From high-performance gear to high-end relaxation, this prize package does it all. Get the tools (and the toys) to power through your day and kick back in style:
The three monthly winners will each receive: • YETI Cooler • Bose QuietComfort Ultra Headphones • iPad Air, 11-inch
Theragun Pro • $2,000 Cash
Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.
PRIMARY
RAM Partners
Sarah Hahn
JULY 2025 NEW MEMBERS ASSOCIATE
3625 Cumberland Boulevard Southeast Suite 1200 Atlanta, GA 30339-3361 (901) 300-4693 mignacio@rampartnersllc.com
RPM Living
Melissa Trajano 5508 Parkcrest Drive Suite 320 Austin, TX 78731-4905
melissa.trajano@rpmliving.com
American Home Tech
Tyler Bramkamp 6555 Nicholas Street Florence, KY 41042 (513) 403-6913
tylerbramkamp@americanhome.tech General Contractors / Roofing
Bar-B-Clean East Cincinnati
Michael Blakley 350 Compton Road Cincinnati, OH 45215 (513) 866-7500
blakley@bar-b-clean.com
Appliances / Outdoor Site Amenities
Dryer Vent Wizard of Greater Cincinnati
Ed Rauch 6671 Liberty Court, Suite 6 Liberty Township, OH 45044 (513)505-9362
erauch@dryerventwizard.com Air Duct/Dryer Vent Services
Foxen Will Hitzemann 333 West Nationwide Boulevard Columbus, OH 43215-2311 (614) 642-4828 whitzemann@foxen.com Banking/Insurance
For additional details and definitions, visit our methodology page: . https://alndata.com/methodology
Cincinnati, OH-KY-IN
ALN Apartment Data tracks more than12K management companies with over 198K properties, comprised of over 26.1 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms
**Velocity is the average number of months to reach an 85% occupancy. Average is over the past 24 months. of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
Cincinnati, OH-KY-IN
Stabilized Only Properties
Cincinnati, OH-KY-IN End of August, 2025
Market Breakdown
Top 5 Submarkets
New Units
ALN Apartment Data tracks 12K management companies with over 198K properties, comprised of over 26.1 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
www.alndata.com NATIONWIDE MULTIFAMILY DATA
MAINTENANCE APPRECIATION NIGHT SCHEDULED FOR
OCTOBER 15
On WEDNESDAY, October 15, the Greater Cincinnati Northern Kentucky Apartment Association will host the Third Annual Maintenance Appreciation Night. This event gives us the chance to show our deep gratitude for all of the hard work and dedication the maintenance teams bring to work each and every day.
Not only do they tackle maintenance issues like changing locks, repairing leaky pipes, and servicing AC units on hot summer days, they also jump into action to go above and beyond for your customers.
Join the GCNKAA at our Maintenance Appreciation Night as we treat our service teams to food, drink, games, fun, camaraderie, and some good oldfashioned competition. Fowling lanes will also be complimentary for all attendees...so pick your team and challenge others for a fun
3RD ANNUAL MAINTENANCE
APPRECIATION
Networking, games, food, drink, fowling, and fun all focused on showing appreciation for all the maintenance techs in the local multifamily housing industry.
WEDNESDAY, October 15, 2025
Fowling Warehouse 5 pm - 7 pm
**FREE For Maintenance Techs!**
Click here for sponsorships and registration details.
are $65 per person - but if you register and pay directly online, you only pay $55 per person! Sponsorships are available for $250 and include 2 admissions.
Maintenance Appreciation Night is WEDNESDAY, October 15, 2025, from 5 pm to 7 pm at Fowling Warehouse, 2940 Highland Avenue, Cincinnati. Click here to register today!
What is Fowling?
It started as a one-lane mashup of football
TRADE SHOW BOOTH SALES NOW ON SALE
Mark your calendars for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2026 Trade Show, happening Wednesday, March 18 at the Sharonville Convention Center. Booth sales are officially open—secure your spot now before prices increase!
• $800 per booth through October 1, 2025
• $850 per booth from October 2 – February 18, 2026
• $950 per booth after February 18, 2026
WHY EXHIBIT AT THE GCNKAA TRADE SHOW?
More than 500 multifamily industry professionals attend our show each year—giving you the chance to connect directly with property managers, leasing agents, maintenance teams, and decision-makers. Here’s what’s new and exciting for 2026:
Updated Floorplan with Carpet
Our refreshed layout is designed to improve traffic flow and allow for more booths. Each 8’ x 10’ booth includes pipe and drape, one table, two chairs, booth signage, and complimentary Wi-Fi. Center aisle is reserved for our VIP Sponsors. Electric, additional furniture, and upgrades can be ordered separately through Sharonville Convention Center or Academy Rentals.
Expanded Education Rooms
We’re offering more seminars for property managers, leasing agents, and maintenance technicians—bringing even larger audiences to the show floor once sessions conclude. Expanded Leadership Forums will also bring key decision-makers out to the event. That means more opportunities for you to connect with attendees face-toface.
More Sponsorship Opportunities
need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information.
New sponsorship levels ensure you’ll get maximum exposure, whether your company is large or small. Opportunities range from $300 logo or food sponsorships to $1,000 VIP Sponsorships, with benefits including premier booth placement, signage, verbal recognition, and promotion on gcnkaa.org and in Apartment Advantage.
RESERVE YOUR BOOTH TODAY
Booths are sold on a first-come, first-served basis, so don’t wait! Visit www.gcnkaa.org to download the floorplan and booth contract. You can reserve your booth online, or complete the contract with your top three booth choices and return it to michele@ gcnkaa.org.
Questions? We’re here to help! Call us at 513-407-8612 for assistance.
BOOTH SALES INFORMATION
• Booth price includes table, 2 chairs, pipe and drapes, booth marker. Facility is carpeted. Electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs
• Booths are sold on a first come first serve basis.
• Each booth is 8’ deep x 10’wide.
• Booths are $800 each through October 1; $850 from October 2 through February 18; $950 after February 18. Select booths are reserved for VIP Sponsors.
BOOTH RESERVATIONS AND PAYMENTS
• After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth.
• We will hold all booths for 14 days without signed contract or payment.
• You may pay for your booth with check or credit card or call the office for an invoice.
• We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected.
• Full payment of all booths must be received by February 18, 2026.
2026 GCNKAA Trade Show
Sharonville Convention Center
Wednesday, Marc h 1 8, 2026 | 4 pm - 6:30 pm
Booth Information Size: 8’ x 10’
Dock Area
Cost Per Booth
$800 Before October 1;
$850 Before Februar y 18
$950 Af ter Februar y 18 VIP Sponsor Only
Booth Includes Pipe and Drape
1 - 6’ Table and Skir t
2 - Chairs
1 - Booth Marker
Wifi Access
You May Order Additional Items Directly Through Our Contacts at Your Cost
Carpet - $125*
Electric - $79*
Additional 6’ Table - $50*
Additional Chair - $6*
See inside for ordering information. *Deadlines to order do apply. Prices af ter deadline will increase as noted on individual order forms. Prices subject to change
83. Brandstetter’s KangaRoof 84. National Heating & Air 85. 86. 87. 88. 89. 90. 91. 92. 93.
GET READY FOR THE FIRST EVER GCNKAA PINS AND PINTS BOWLING TOURNAMENT IN NOVEMBER!
Get ready to roll with us at this year’s GCNKAA Pins and Pints Bowling Tournament! Whether you’re a seasoned pro or just in it for the laughs, this is your chance to show off your skills, enjoy some friendly competition, and connect with fellow members of the association.
Form a team, bring your game face, and compete for bragging rights, trophies, and awesome giveaways. Plus, enjoy music, raffle prizes, and a whole lot of high-energy fun.
A big thank you to both Hays + Sons Complete Restoration and NCS360 for stepping up as our Event Sponsors!
BOWLING TEAM RULES
To encourage networking and balanced team participation, each bowling team must consist of no more than two associate (vendor) members, with the remaining three team members being primary members (from a property owner or management company). This structure ensures a fun and collaborative environment while helping foster stronger connections between supplier partners and property management professionals. Teams that do not meet this composition may be asked to adjust prior to the event.
• Each team must consist of 5 players.
• A maximum of 2 Associate Members (vendor/supplier partners) are allowed per team.
• A minimum of 3 customers are required on each team.
• Teams must register in advance and include the names and company affiliations of all five players.
• Team must also create a Team Name
SPONSORSHIPS
Event Sponsors - $1000
Lane Sponsors / Bowling Team - $500
Food Sponsors - $300
Shoe Sponsor - $200
Trophy Sponsor - $200
Drink Sponsor - $150
For complete details on sponsorships, and what is included in each sponsorship, please click here.
CONTESTS AND PRIZES
Get ready to show off your style and creativity! At this year’s bowling tournament, we’ll be hosting a Best Team Uniform/Shirts Contest and awarding a prize for the Best Team Name. Whether you coordinate matching outfits, dress to impress, or come up with a clever and hilarious team name, this is your chance to stand out both on and off the lanes. Winners will be announced during the event—so bring your A-game and your best look!
• Best Team Uniform Contest: Show off your team spirit and style in our Best Team Uniform Contest! Whether you go for matching shirts, themed costumes, or a fun twist on your company brand, this is your chance to stand out and add some extra fun to the tournament. Creativity, coordination, and originality are all encouraged
• Best Team Name Contest: Let your creativity roll! As part of the fun, we’re hosting a Best Team Name Contest to celebrate the most clever, funny, or original team names at the tournament. Whether it’s a pun, a company twist, or just plain hilarious, we want to see what you come up with!
• Split-the-Pot Strike Challenge: Think you’ve got what it takes under pressure? Enter our Split-the-Pot Strike Challenge for your shot at winning the jackpot! Here’s how it works: Buy a raffle ticket (or a few!) for a chance to win half the pot. But there’s a twist—you’ll have to bowl a strike to claim the prize! If your ticket is drawn and you don’t bowl a strike, we’ll draw another ticket... and keep going until someone throws a perfect shot and takes home the cash!
Spots are limited—register now and let the good times roll!
FRIDAY | NOVEMBER 14 | 12 PM - 4 PM
E nt Details Team Info Sponsorships
• Each team must consist of 5 players.
• A maximum of 2 Associate Members (from the same company) are allowed per team.
• A minimum of 3 CUSTOMERS are required on each team.
• Teams must register in advance and include the names and company a liations of all ve players.
• Team must also create a Team Name
Get ready to roll with us at the GCNKAA Pins and Pints Bowling Tournament! Whether you’re a seasoned pro or just in it for the laughs, this is your chance to show o your skills, enjoy some friendly competition, and connect with fellow members of the association.
Best Team Uniform Contest Split- e-Pot Strike Cha enge
All sponsorships include company logo in media program during event, signage at event, pre-event marketing. Additional bene ts are listed below and online.
EVENT SPONSORS - $1000
Includes team of 5, company logo on all scoreboards, social media posts
LANE SPONSOR/ TEAM - $500
Includes team of 5, company logo on YOUR lane scoreboard
FOOD SPONSOR - $300
SHOE SPONSOR - $200
TROPHY SPONSOR - $200
Includes handing trophy to winning team, social media post after the event
DRINK SPONSOR - $150
Trend Setting
This heading contains information on Management & Leasing.
HIDDEN KPIS TO SOLVE MARKETING, OPERATIONAL GAPS
By Peter Jakel, LinnellTaylor Marketing
The key to solving marketing and operational performance issues lies in the data, especially the overlooked kind.
That is according to the Apartmentalize 2025 session “Hidden KPIs to Solve Operational and Marketing Mysteries,” which challenged traditional metrics and offered new frameworks for analyzing performance.
“We all love our standard KPIs — leads, leases, cost per lease,” said Shelly Steitz, Senior Consultant at Cadence Marketing Solutions. “But sometimes those numbers don’t tell the whole story. You have to look deeper to solve the real mystery.”
Steitz was joined by Anne Baum, Vice President of Marketing at Towne Properties, and Lauren Dewey, Founder and Principal at Lauren Dewey Consulting. Baum urged marketers to shift their focus from individual marketing sources to the broader lead funnel.
“We’re often too focused on top-of-funnel lead gen,” she explained. “Instead, we should be asking: Are we even generating enough awareness to begin with? Are people actually engaging with our listings and websites?”
Baum introduced a full-funnel approach that includes metrics such as impression-to-view rate, view-to-lead and lead-to-tour ratios. “If people are seeing your property but not clicking through, your property isn’t standing out,” Baum said.
Dewey warned that relying too heavily on vendor-reported data can skew insights. “The definition of a ‘lead’ can vary wildly,” she added. “We’ve seen vendor logs count 11-second phone calls as a lead. That’s not meaningful engagement.”
Baum shared a case in which a popular Internet listing service reported 4,700 leads for a property. The company’s CRM showed just 1,900. “That’s more than a 100% discrepancy,” she said. “This is why it’s critical to have a single source of truth — for us, that’s our CRM.”
Steitz encouraged attendees to dig into website referral data to uncover where qualified traffic is really coming from.
“The website is not the source; it’s the destination,” she said. “Breaking down traffic sources...can reveal which channels bring the most engaged users, even if traffic volume is low.”
Dewey added that setting up proper tracking and event-based conversions is essential. “If you’re not using analytics to measure performance at every step, you’re missing half the picture,” she said.
The panel emphasized the importance of segmenting data. “Don’t just look at averages because they can hide the truth,” Dewey said. “Sort by agent, floor plan, source, whatever you can. That’s when patterns emerge.”
She also introduced new metrics to monitor lead management: lead aging curve, tour drop-off rate and pipeline skim rate. “These help you identify where you’re losing prospects and whether it’s a marketing or leasing issue,” she said.
Baum walked the audience through a full marketing funnel with benchmark metrics and revealed a surprising contradiction: a high lease renewal rate at a property with a 2.2-star rating and a net promoter score of -100.
“That’s a red flag,” she explained. “They’re staying, but they’re not happy. Maybe we’re not raising rents or offering an easy renewal path. But it’s not because they love us.”
Steitz wrapped up the session with a simple formula to determine how many leads, tours and leases a property needs based on availability and historical conversion rates. “Use math to inform your marketing spend,” she said.
Dewey urged attendees to document their findings in case studies. “Think of it like your case file,” she said. “You’ve solved the mystery. Now tell the story, track the outcome and be ready to do it again.”
Peter Jakel is Vice President of Strategy for LinnellTaylor Marketing.
ELEVATE YOUR SPREADSHEET: TRANSITIONING UNDERWRITING TO ACHIEVABLE NOI
By Andrew Ruhland, LinnellTaylor Marketing
Underwriting is more than a mere spreadsheet exercise. It’s a collaborative, dynamic process that requires input from across the organization to ensure projections become achievable NOI. By integrating operational insight, market intelligence and strategic planning, underwriting can evolve from a static analysis into a true blueprint for success.
Those were some of the major takeaways of the “Elevate Your Spreadsheet: Transitioning Underwriting to Achievable NOI” session at Apartmentalize 2025, in which panelists outlined a range of ways for apartment firms to optimize the underwriting process to set the stage for success.
UNDERSTANDING UNDERWRITING
Underwriting begins with five essential steps: Gathering information, analyzing risk, making decisions, setting terms and involving the appropriate people, according to the panelists. While many investors focus on the first four, the fifth is often overlooked but probably the most critical. From onsite managers to corporate leadership, involving the right people ensures that the process is grounded in reality.
The panel made it clear that underwriting must incorporate operational data, community context and hands-on experience to produce results that are both accurate and executable.
“Look at your risk assessment: It’s not just the risk of buying an asset or losing money,” said Ivana Christman, Owner and President at Quest Management Group. “Examine the market and see what other risks are out there, including vendors or competitors that are in or leaving the area, and what buildings are coming in. The risk these days is much different than it might have been just even a few years ago. The greater context matters.”
A strong underwriting model must reflect local conditions. The panel urged investors not to generalize about “good” cap rates without first understanding the style and location of the community being evaluated. They also stressed that any sound model must include a clearly defined exit strategy from day one. Whether refinancing, holding long-term or selling in a few years, the business plan must guide both underwriting and operational strategy.
Stress-testing models with both best- and worst-case scenarios was another recommendation for building resilience in a shifting market environment.
OWNERSHIP VS. MANAGEMENT PERSPECTIVES
One of the most impactful insights from the session was the importance of examining underwriting from both the ownership and management perspectives.
From an owner’s view, underwriting includes evaluating the community’s current and future value, location, property condition and the impact of debt structures on long-term plans. Owners must also ask whether their pro forma accounts for worst-case scenarios and whether it realistically aligns with investment goals.
From the management perspective, underwriting is about execution. Managers need to understand investors’ financial expectations and cost structures. It’s crucial that management’s capabilities and resources align with NOI goals and that operational strategies match the needs of the market and residents. Without
that alignment, ownership projections are just theoretical, the panelists said.
“It’s important to start with historical financials but deeper involvement is necessary,” said Kubie Davis, Regional Director of Property Management at Quest Management Group. “Teams need to ask how income and expenses behave in the real world and factor in local market quirks that only the asset and site teams might recognize. These insights aren’t captured by software. They come from experience and cross-collaboration.”
THE PEOPLE CONNECTION
Ultimately, the panelists drove home the importance of people in the underwriting process. Numbers alone don’t guarantee success. Involving the full team of onsite, regional, asset management and human resource professionals adds essential context to what the spreadsheet is calculating.
Cross-functional training, open communication and continuous feedback help ensure that what’s forecasted on paper becomes reality in practice.
“It’s crucial to get that buy-in across the entire organization to ensure you’re considering and doing the right things,” said Allison Moledo, Vice President of Learning and Development at Grand Peaks. “Getting a versatile team in place from the beginning of the process sets you up for better risk management and more reliable financial predictions.”
Underwriting isn’t just a financial exercise—it’s a team sport. By bringing every voice to the table, organizations can build smarter, more resilient and more profitable investment strategies.
Andrew Ruhland is an Account Executive and Content Writer for LinnellTaylor Marketing.
Platinum Sponsor ($25,000)
Gold Sponsor ($12,500)
SEGER
FAMILY FOUNDATION
MARCH FAMILY
Supporter Sponsor ($5,000)
Silver Sponsor ($7,500) THE
To become a Champion For Outreach, please contact Susan Peck - susan@gcnkaa.org
