MULTIFAMILY HOUSING SUMMIT: GCNKAA HOSTS MANAGEMENT FORUM TO KEEP AHEAD OF INDUSTRY TRENDS
We’re excited to invite you to the 2025 Management Forum—an essential gathering for professionals navigating the complexities of today’s rental housing market. This year’s event promises expert-led discussions, forward-thinking strategies, and actionable insights tailored to today’s most pressing challenges and opportunities. Featured topics include:
• Navigating Economic Uncertainty and Interest Rate Stabilization
Understand how macroeconomic forces and the evolving interest rate environment are impacting operations, investments, and long-term planning.
• Rising Insurance Costs and Risk Management
Explore innovative approaches to mitigating rising premiums and managing property risk in an increasingly volatile climate.
• Development Issues: Construction and Supply Dynamics
Get the latest on development trends, material costs, labor shortages, and how to keep projects on track amid shifting supply chain realities.
• Leveraging PropTech & AI for Operational Efficiency and
Fraud Prevention
Discover cutting-edge technologies that are transforming operations—from reducing manual processes to detecting fraud and improving resident experiences.
• Workforce Challenges and Talent Retention
Learn effective strategies to attract, develop, and retain top talent in a competitive labor market while fostering a resilient workplace culture.
Whether you’re a property owner, regional manager, or industry partner, this forum is your opportunity to stay ahead of the curve, connect with peers, and prepare your teams for the future.
Don’t miss this vital event for our industry—your playbook for smarter management starts here.
The GCNKAA Management Forum is scheduled for Thursday, August 28, 2025, at Kenwood Country Club located at 6501 Kenwood Road, Cincinnati, 45236. The Forum runs from 1 pm to 4:30 pm, followed by networking from 4:30 p to 5:30 pm. Cost is $65 per person and sponsorships are available. Click here for more details or to register online.
FALL GOLF OUTING RAISES MONEY FOR INDUSTRY DEFENSE FUND
On Thursday, September 11, GCNKAA will host the Association’s 19th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year’s Fall Golf Outing will once again be held at Elks Run Golf Course on the east side of the city. Registration opens at 8 am with the scramble at 9 am. All net proceeds of this outing will help to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs.
Foursomes are currently sold out; if you would like to be added to the wait list, email michele@gcnkaa.org. Sponsorships are still available.
TAKE ADVANTAGE OF OUR SPONSORSHIPS
The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. For more details, see page 22 inside this newsletter or visit www.gcnkaa.org/events.
2026 TRADE SHOW BOOTHS NOW ON SALE
Don’t miss your chance to register for the GCNKAA 2026 Trade Show at the Early Bird rate of $800 per booth*. Starting October 1, the price increases to $850 per booth. The 2026 Trade Show is scheduled for WEDNESDAY, March 18 at Sharonville Convention Center from 4 pm to 6:30 pm.
The annual GCNKAA trade show will be the marquee networking event in multifamily housing in the Southwest Ohio and Northern Kentucky area. Associate members have the opportunity to promote their products and services to more than 500 community member attendees.
Revised education opportunities, expanded leadership forums, the VIP Preview Hour and a plethora of sponsorship opportunities will get your company name and information out in front of your current and potential customers.
Booths are available on a first come first serve basis. If you would like to reserve a booth, please review the floorplan and complete your contract or simply reserve your booth online and email your contract to michele@gcnkaa.org.
To reserve your booth, click here.
Diamond Sponsors
2025 EXECUTIVE COMMITTEE
MELISSA JOY
Acre Real Estate
President mj@choosejoyps.com
JUSTIN SEGER
HILLS Properties Vice President JustinS@hillsinc.com
Regan Tassell, Education & Social Media Coordinator
Susan Peck, AA Outreach Coordinator
Nicole Metz, Membership Coordinator
GCNKAA PAST PRESIDENTS
2024...Melissa Joy
2023...Tonya Petersen
2022...Tonya Petersen
2021...Don Brunner
2020...Don Brunner
2019...Jud Oscherwitz
2018...Jud Oscherwitz
2017...Stacy Walton
2016...Stacy Walton
2015...Rusty Lykes
2014...Rusty Lykes
2013...Maria Stanton
2012...Maria Stanton
2011...Jeff March
2010...Brian Fullenkamp
2009...Brian Hendy, CPM
2008...Brian Hendy, CPM
2007...Becky Alejandrino, CPM
2006...Marc Cameron, CPM
2005...Marc Cameron, CPM
2004...Gary Sanzone, CPM, CAPS, CAM, NALP
2003...Gary Sanzone, CPM, CAPS, CAM, NALP
2002…Jim Ruh
2001…Jay Ingram, CPM
2000…Roy Wergers
1999…Roy Wergers
1998…Robert J. Wahlke, CAPS
1997…Terry Sievers
1997…Dave Lockard
1996…Jim Cohen, CPM
1995…Jim Ruh
1994…Mark Robinson
1993…David Noll
1992…Bernie Wessels **
1992…Jerry A. Molique, CPM, CAPS **
1991…Jay O. Ingram, Jr., CPM
1990…Ronald Bommer
1989…John Cobey
1988…Robert J. Wahlke, CAPS
1987…Robert J. Wahlke, CAPS
1986…Charles Berling
1985…Joseph Fullenkamp, CAPS
1984…John Stalnaker
1983…Jerry A. Molique, CPM, CAPS
1982…Harry Fath
**Apartment Association of N. KY merged with GCNKAA
Office Hours: Monday Through Friday 8:30 am to 5:00 pm
ADVERTISING RATES 2025
The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612
Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized
ADVERTISING DEADLINES
Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor
Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.
Across the Board
This section contains articles and information concerning the Board of Directors and Association policies.
A MESSAGE FROM THE PRESIDENT: CREATING MEMORABLE EXPERIENCES: LESSONS FROM DISNEY
Melissa Joy ACRE Management
By the time you read this article I will be on a trip to Disney World with family to celebrate my son’s 14th birthday. Last year he asked if we could spend his birthday at Epcot, his favorite park. Florida in August is not exactly my idea of a vacation, but any opportunity to create an experience with my son is something I embrace. Like any Disney-loving crew, we’re looking forward to the magic Disney is famous for—seamless service, attention to detail, and unimaginable experiences that create lifelong memories.
But as I reflect on what makes Disney so extraordinary, I can’t help but draw parallels to our own work in the apartment industry. Disney isn’t just about rides and characters; it’s about creating an environment where people feel valued, cared for, and connected. That is exactly what we strive to do for our residents every day.
In property management, we often talk about “resident experience” as a key differentiator. From the moment someone walks through the door of a community, every touchpoint matters—just as it does at Disney. A warm welcome, a quick resolution to a maintenance concern, and thoughtful community events all contribute to a sense of belonging.
GCNKAA MANAGEMENT FORUM 2025
MULTIFAMILY MATTERS SUMMIT KEEPING AHEAD OF INDUSTRY TRENDS
Navigating Economic Uncertainty and Interest Rate Stabilization
Rising Insurance Costs and Risk Management
Development Issues: Construction and Supply Dynamics
Leveraging Proptech or AI for Operational Efficiency and Fraud Prevention
Workforce Challenges and Talent Retention
Disney’s culture is built on partnerships. Behind every magical moment are thousands of cast members, vendors, and teams working together with a shared purpose. Our industry operates in much the same way. Owners, managers, maintenance teams, suppliers, and association partners all have critical roles to play. When we work in harmony, we create an environment where residents truly feel at home.
One of my favorite “unwritten rules” at Disney perfectly illustrates this philosophy: when a character hugs a child, the hug doesn’t end until the child lets go. It’s a simple, yet profound gesture—meeting people where they are, allowing them to feel safe, seen, and valued in the moment. Imagine what our communities could be like if we embraced that same approach, taking just a little more time to listen, to connect, and to truly understand our residents’ needs.
As we continue to navigate the challenges and opportunities of our industry, let’s remember that we are in the business of creating experiences—moments that matter, stories that stick, and communities that feel like home.
I’m looking forward to bringing back a bit of that Disney magic to share with all of you and you can bet on there being plenty of photos and stories on my social media pages. I hope you find magic in anything that brings you joy as summer winds down. I look forward to connecting soon!
GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS - NOMINATION APPLICATION
The 2024 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2025-2027 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have two (2) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 12, 2025. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612.
Company Name:_______________________________________________________________________
Experience:
Please briefly describe your current job responsibilities: _______________________________________
Please briefly describe your past experience in multifamily housing: _______________
Are you currently serving on any other Committees?__________________________________________
If yes, please list name(s) of the organization(s): Organizations or associations you are currently affiliated with or have been affiliated with in the past:
Additional Information:
Why are you interested in serving on the Board?
What do you see as the major local and state issues that affect our industry?
List any skills or experience you possess that you feel would be beneficial to the Board:
Article VII Government. Section 5. In the event a member of the Board of Directors should be absent three consecutive times, or four times in a calendar year from regularly stated meetings of the Board of Directors, or three times in a calendar year from general membership meetings, it shall be considered as a resignation from the Board of Directors unless a valid excuse is presented to and accepted by the Board at the following regularly scheduled Board Meeting. All Board Members must sit on a committee and report to the Board of Directors as necessary.
Brain Power
Low, Predictable cost
The Apartment Association Outreach, Inc.
LETTER FROM THE PRESIDENT
By Justin Seger, HILLS Properties, Outreach President
Thank you to all our Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) members that assembled 600 bags of food for the children of Roll Hill on July 30, 2025. You are making a difference to these families because the children do not receive free lunches during summer break.
The Apartment Association Outreach (AAO) is sending $21,500 to our partners for rent assistance and $15,000 to our 20 food pantry partners early this month. Year-todate totals are more than $85,000 for rent and $60,000 for our food pantry partners.
in Boone County, Roll Hill and Price Hill will be ready for the 202526 school year. These students will start their first day of school with brand-new backpacks and all the supplies they need.
A NIGHT FOR OUTREACH: This year celebrates the 14th Annual A Night Out For Outreach. We are hosting a wonderful event on Thursday, September 4, at the Freestore Foodbank located at 3401 Rosenthal Way. This year the event will feature cocktails, appetizers, a short program and tours of the Freestore. We are grateful to Rent Manager, ePremium Insurance Agency, and Sandstone Properties LTD for their sponsorship. There is still time to sponsor. Contact Susan Peck at the GCNKAA Office. As always, proceeds from the event will benefit our Outreach Partners and help further our goal of helping the underserved in our community.
Justin Seger
Event Opportunities
The Apartment Association Outreach, Inc. is very excited to announce our fourteenth annual A Night Out for Outreach. The event will take place on Thursday, September 4, 2025 at the Freestore Food Bank at 3401 Rosenthal Way. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails and appetizers begin at 5:30 pm followed by a short program. Please support this Outreach event and help our neighbors in need of assistance.
Our six prog rams are: Rent Assistance, twenty Food Pantr ies, School Supplies, Educational Scholarships, Senior Events and Emergenc y Funds.
$1,000 Sponsor
4 Tickets to the main event Company Logo included on AAO Website Recognition in GCNKAA Newsletters Company
$500 Sponsor
2 Tickets to the main event Company Logo included on AAO Website Company Name listed in event dig ital presentation
is 7/15 to receive all sponsor benefits
· Countertop, Cabinet and Bathtub resurfacing
· Cabinet Door Replacement with Resurfacing of frames and boxes
· Increase Rent/Occupancy
· NEW look - Fresh Colors
Government & Housing Legalities
OHIO
LEGISLATURE WRAPS UP FISCAL YEAR 2026-2027 BUDGET
By Kevin Coughlin, Ohio Legislative Lobbyist
The Ohio legislature wrapped up the Fiscal Year 2026-2027 State of Ohio Operating Budget and Governor Mike DeWine signed it into law. Here are relevant highlights to apartment owners, beginning with the move to a flat state income tax of 2.75%. Lawmakers eliminated the top rate of 3.5%
The budget act raises the threshold for referendum petitions on township zoning amendments to 35% of electors. This will make zoning changes more difficult to challenge and will remove a barrier to new housing projects. It also empowers Ohio’s Board of Building Standards to allow local building departments to use thirdparty plan examiners and building inspectors to meet the growing demand.
Ohio’s long-standing Brownfield Remediation Fund received an increase to $200 million and $20 million per fiscal year was appropriated for the Building Demolition and Site Revitalization Fund. These funds have proven useful for projects located on former industrial sites. Another established program, the Historic Building Rehabilitation Tax Credit, is increased from $60 million to $75 million. Several historic buildings have been transformed into mixed use around the state using this credit.
Similarly, the Transformational Mixed Use Development (TMUD) credit is increased from $100 million to $125 million per year, and Opportunity Zone tax credit funding increases from $25 million to $50 million annually.
A new $25 million program called the Residential Economic Development District Grant has been established to help local governments address housing shortages. To qualify, local governments near major economic development sites must adopt pro-housing policies to support workforce housing projects.
Several property tax reforms that would prevent unrestrained growth in property taxes without voter approval as property values increase and provide more oversight of school districts’ budgets were added by the House in the budget bill but were vetoed by the Governor. The Governor has promised a commission to study these issues and make recommendations for changes to the law. However, the House has voted to override one veto and preserve a provision that removes the authority for political subdivisions to charge new replacement property tax levies, and removes the authority for school districts to levy fixed-sum emergency or substitute levies, as well as renewal with an increase levies and combined school district income tax and fixed-sum property tax levies. The language also prohibits a district from requesting a new current expense levy if their prior year carryover balance in general operating funds is greater than 100% of expenses. The Senate has yet to take up override votes.
Any GCNKAA member seeking more information on any of these budget provisions and programs can contact me at kevin@ lexingtoncos.com.
Our House
FALL GOLF
OUTING SCHEDULED
This heading contains membership, staff, committee information and events.
FOR SEPTEMBER 11; FOURSOME AND SPONSORSHIPS NOW ON SALE
On Thursday, September 11, GCNKAA will host the Association’s 19th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year’s Fall Golf Outing will once again be held at Elks Run Golf Course on the east side of the city. Registration will open at 8 am with the scramble teeing off at 9 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs.
Foursome cost is $820 each and includes per person: round of golf at the golf course, breakfast, late lunch, 2 beverage tickets, snack bag, and automatic inclusion into Hole-In-One contests.
TAKE ADVANTAGE OF OUR SPONSORSHIPS
The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital legislation at the local, state and federal levels. Sponsorships are
limited and are listed below:
Presenting Sponsorship – $3000
Event Sponsor - $1500
Dinner Sponsorship – $500
Lunch Sponsorship – $350
Hole Sponsorships – $350 (limit of 18)
Beverage Sponsorship – $275
Putting Green Sponsorship – $300
Driving Range Sponsorship - $150
Bag Drop Sponsorship - $350
Due to liquor license, no outside alcohol will be permitted at Elks Run Golf Course.
All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique all-day opportunity to create a memorable impression and build relationships at their sponsored hole/station. Putting Green sponsors will get to participate in the Putt Contest (details TBD) held at the putting green to encourage golfers to visit the green area prior to the outing. Dinner sponsors will also get the opportunity to give a one-minute speech during dinner. All sponsors are also invited to donate door prizes or give-aways to all participants.
Click here to reserve your foursome or sponsorship today.
Cincinnati, OH-KY-IN
Non-Conventional Summary
For additional details and definitions, visit our methodology page: . https://alndata.com/methodology
Cincinnati, OH-KY-IN
ALN Apartment Data tracks more than12K management companies with over 197K properties, comprised of over 26.0 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms
**Velocity is the average number of months to reach an 85% occupancy. Average is over the past 24 months. of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
Cincinnati, OH-KY-IN
Stabilized Only Properties
Cincinnati, OH-KY-IN
Market Breakdown
Top 5 Submarkets
New Units
ALN Apartment Data tracks 12K management companies with over 197K properties, comprised of over 26.0 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
www.alndata.com NATIONWIDE MULTIFAMILY DATA
JUNE 2025 NEW MEMBERS
ASSOCIATE
Airtron LLC
Brandon Bill 10107 Toebben Drive Independence, KY 41051 (859) 308-1036
AirtronNKYMultiFamily@airtron.com HVAC Sales and Installation
Easy Clean Rentals
Landon Ellis 125 Forest Avenue Fort Thomas, KY 41075 (714) 603-9418
easycleanrentals@gmail.com Appliances
Nixco Plumbing
Sam Heger 4281 State Route 42 Mason, OH 45040 (513) 770-5590
sam@nixcoplumbing.com Plumbing / Site Utilities
Pavion Corp
Michael Kingsolver 4151 Lafayette Center Drive Chantilly, VA 20151 (866) 996-9821
michaelk@turnkeyt.com Safety and Security Services
Peoples Exchange Bank
Danny McNeill 7620 Dixie Hwy Florence, KY 41042 (859) 814-8047
dmcneill@pebank.com Banking & Financial Services
MAINTENANCE APPRECIATION NIGHT SCHEDULED FOR
OCTOBER 15
On WEDNESDAY, October 15, the Greater Cincinnati Northern Kentucky Apartment Association will host the Third Annual Maintenance Appreciation Night. This event gives us the chance to show our deep gratitude for all of the hard work and dedication the maintenance teams bring to work each and every day.
Not only do they tackle maintenance issues like changing locks, repairing leaky pipes, and servicing AC units on hot summer days, they also jump into action to go above and beyond for your customers.
Join the GCNKAA at our Maintenance Appreciation Night as we treat our service teams to food, drink, games, fun, camaraderie, and some good oldfashioned competition. Fowling lanes will also be complimentary for all attendees...so pick your team and challenge others for a fun
3RD ANNUAL MAINTENANCE
APPRECIATION
Networking, games, food, drink, fowling, and fun all focused on showing appreciation for all the maintenance techs in the local multifamily housing industry.
WEDNESDAY, October 15, 2025
Fowling Warehouse 5 pm - 7 pm
**FREE For Maintenance Techs!**
Click here for sponsorships and registration details.
are $65 per person - but if you register and pay directly online, you only pay $55 per person! Sponsorships are available for $250 and include 2 admissions.
Maintenance Appreciation Night is WEDNESDAY, October 15, 2025, from 5 pm to 7 pm at Fowling Warehouse, 2940 Highland Avenue, Cincinnati. Click here to register today!
What is Fowling?
It started as a one-lane mashup of football
2026 GCNKAA Trade Show
Sharonville Convention Center
Wednesday, Marc h 1 8, 2026 | 4 pm - 6:30 pm
Booth Information
Size: 8’ x 10’
Cour t
26. Pink’s Windows Greater Cincinnati 27. McSwain Carpets
28. Nisbet Brower
29. National Credit Systems 30. Jetz Service Co.
Nixco Plumbing
Loveland Excavating & Painting 33. G&G Fitness
Loading Dock Area
Cost Per Booth
$800 Before October 1;
$850 Before Februar y 18
$950 Af ter Februar y 18
VIP Sponsor Only
Booth Includes Pipe and Drape
1 - 6’ Table and Skir t
2 - Chairs
1 - Booth Marker Wifi Access
You May Order Additional Items Directly Through Our Contacts at Your Cost
Carpet - $125*
Electric - $79*
Additional 6’ Table - $50*
Additional Chair - $6*
See inside for ordering information. *Deadlines to order do apply. Prices af ter deadline will increase as noted on individual order forms. Prices subject to change
83. Brandstetter’s KangaRoof 84. National Heating & Air 85. 86. 87. 88. 89. 90. 91. 92. 93.
GET READY FOR THE FIRST EVER GCNKAA PINS AND PINTS BOWLING TOURNAMENT IN NOVEMBER!
Get ready to roll with us at this year’s GCNKAA Pins and Pints Bowling Tournament! Whether you’re a seasoned pro or just in it for the laughs, this is your chance to show off your skills, enjoy some friendly competition, and connect with fellow members of the association.
Form a team, bring your game face, and compete for bragging rights, trophies, and awesome giveaways. Plus, enjoy music, raffle prizes, and a whole lot of high-energy fun.
A big thank you to both Hays + Sons Complete Restoration and NCS360 for stepping up as our Event Sponsors!
BOWLING TEAM RULES
To encourage networking and balanced team participation, each bowling team must consist of no more than two associate (vendor) members, with the remaining three team members being primary members (from a property owner or management company). This structure ensures a fun and collaborative environment while helping foster stronger connections between supplier partners and property management professionals. Teams that do not meet this composition may be asked to adjust prior to the event.
• Each team must consist of 5 players.
• A maximum of 2 Associate Members (vendor/supplier partners) are allowed per team.
• A minimum of 3 Primary Members (property management professionals) are required on each team.
• Teams must register in advance and include the names and company affiliations of all five players.
• Team must also create a Team Name
SPONSORSHIPS
Event Sponsors - $1000
Lane Sponsors / Bowling Team - $500
Sponsorships
All sponsorships include company logo in media program during event, signage at event, pre-event marketing. Visit www.gcnkaa.org for complete details.
bowling filler
EVENT SPONSORS - $1000
Includes team of 5 & company logo on all scoreboards, social media posts
LANE SPONSOR/ TEAM - $500
Includes team of 5, company logo on YOUR lane scoreboard
FOOD SPONSOR - $300
SHOE SPONSOR - $200
TROPHY SPONSOR - $200
Includes handing trophy to winning team, social media post after event
DRINK SPONSOR - $150
Food Sponsors - $300
Shoe Sponsor - $200
Trophy Sponsor - $200
Drink Sponsor - $150
For complete details on sponsorships, and what is included in each sponsorship, please click here.
CONTESTS AND PRIZES
Get ready to show off your style and creativity! At this year’s bowling tournament, we’ll be hosting a Best Team Uniform/Shirts Contest and awarding a prize for the Best Team Name. Whether you coordinate matching outfits, dress to impress, or come up with a clever and hilarious team name, this is your chance to stand out both on and off the lanes. Winners will be announced during the event—so bring your A-game and your best look!
• Best Team Uniform Contest: Show off your team spirit and style in our Best Team Uniform Contest! Whether you go for matching shirts, themed costumes, or a fun twist on your company brand, this is your chance to stand out and add some extra fun to the tournament. Creativity, coordination, and originality are all encouraged
• Best Team Name Contest: Let your creativity roll! As part of the fun, we’re hosting a Best Team Name Contest to celebrate the most clever, funny, or original team names at the tournament. Whether it’s a pun, a company twist, or just plain hilarious, we want to see what you come up with!
• Split-the-Pot Strike Challenge: Think you’ve got what it takes under pressure? Enter our Split-the-Pot Strike Challenge for your shot at winning the jackpot! Here’s how it works: Buy a raffle ticket (or a few!) for a chance to win half the pot. But there’s a twist—you’ll have to bowl a strike to claim the prize! If your ticket is drawn and you don’t bowl a strike, we’ll draw another ticket... and keep going until someone throws a perfect shot and takes home the cash!
Spots are limited—register now and let the good times roll!
Team Info
• Each team must consist of 5 players.
• A maximum of 2 Associate Members (vendor/supplier partners) are allowed per team.
• A minimum of 3 Primary Members (property management professionals) are required on each team.
• Teams must register in advance and include the names and company a liations of all ve players.
• Team must also create a Team Name FRIDAY | NOVEMBER 14 | 12 PM - 4 PM
Trend Setting
GENERATIVE AI AND MULTIFAMILY
This heading contains information on Management & Leasing.
MARKETING: THE NEXT FRONTIER IN RENTER ENGAGEMENT
By Ashley Tyndall CriterionB
From hyper-personalized renter engagement to automated content creation, AI-powered tools are helping property managers and marketers streamline operations, optimize marketing strategies and enhance the leasing experience.
But what does this mean for multifamily professionals, and how can they harness the power of generative AI to stay ahead?
UNDERSTANDING GENERATIVE AI
Generative AI refers to AI-driven models that create content — whether that’s text, images, videos or even predictive insights — based on patterns and data. Unlike traditional AI, which primarily analyzes and organizes information, generative AI produces new, dynamic content, making it a game-changer for marketing teams seeeking to efficiently scale their efforts.
For multifamily marketers, this means:
• AI-generated social media and blog content tailored to renter preferences
• Automated chatbots that provide instant responses to leasing inquiries
• Hyper-personalized email campaigns based on user behavior
• AI-driven video and image generation for immersive property marketing
HOW GENERATIVE AI IS ENHANCING RENTER ENGAGEMENT
1. Personalized Content at Scale
One of the biggest challenges in multifamily marketing is creating content that resonates with a diverse audience. With generative AI, property managers can generate hyperpersonalized blog posts, social media updates and email campaigns based on user preferences, search behaviors and engagement patterns. Instead of a one-size-fits-all approach, AI enables tailored messaging that speaks directly to different renter personas, increasing the likelihood of conversions.
2. AI-Powered Chatbots and Virtual Assistants
Prospective residents expect quick responses when inquiring about a property, and AI-powered chatbots make it easier to provide 24/7 assistance. These intelligent bots can answer FAQs, schedule tours, provide pricing information and suggest floor plans based on user preferences. With natural language processing (NLP), AI chatbots offer a seamless and conversational experience, enhancing lead nurturing and boosting engagement rates.
3. Smarter Ad Targeting and Lead Generation
Generative AI analyzes renter data to refine targeting strategies, ensuring that ads reach the right audience at the right time. AI-driven platforms can automatically adjust ad copy, images and audience segments to maximize performance, driving higher-quality leads with reduced ad spend.
4. Automated Video and Image Generation
With AI-powered tools, multifamily housing marketers can generate realistic property images, create engaging video tours and enhance existing visuals with just a few clicks. AI-generated content can be customized to showcase different apartment layouts, amenities and neighborhood highlights, providing a more immersive experience for prospective residents.
ETHICAL AND PRACTICAL CONSIDERATIONS OF AI IN MARKETING
While AI brings incredible opportunities, it also raises important considerations regarding authenticity, transparency and compliance. Multifamily housing professionals must ensure that AIgenerated content aligns with their brand’s voice and messaging. AI disclaimers and ethical guidelines should also be incorporated to maintain trust with potential renters.
According to a 2024 Sprout Pulse Survey, 94% of consumers believe AI-generated content should be disclosed, and 46% are less likely to engage with brands that don’t clarify AI involvement. This underscores the importance of balancing AI automation with human oversight to create engaging yet credible marketing content.
HOW TO GET STARTED WITH GENERATIVE AI
For those looking to integrate generative AI into their multifamily marketing strategy, here are some actionable steps:
• Experiment with AI Content Creation Tools – Platforms like ChatGPT, Jasper and Copy.ai can help generate social media posts, ad copy and email campaigns tailored to renter interests.
• Implement AI Chatbots on Your Website – AI-powered leasing assistants like LeaseHawk or BetterBot can streamline lead management and enhance user experience.
• Leverage AI for Social Media and SEO – AI tools can optimize content for search engines, suggest trending topics, and generate captions that improve engagement.
• Use AI for Visual Content Generation – Tools like RunwayML and Synthesia allow marketers to create AIgenerated videos and property visuals, reducing the need for expensive production costs.
• Monitor Performance and Adjust Strategies – AI can analyze engagement data and predict renter behaviors, helping marketing teams fine-tune their campaigns for maximum impact.
THE FUTURE OF AI IN MULTIFAMILY MARKETING
As AI technology evolves, its impact on multifamily marketing will only grow stronger. The possibilities are endless, from predictive analytics that forecast leasing trends to AI-driven virtual staging solutions. However, success lies in striking the right balance — leveraging AI to enhance efficiency while maintaining the human touch that renters value.
Multifamily brands that embrace AI-powered marketing will be better equipped to navigate the rapidly changing digital landscape, build stronger connections with renters, and stay ahead of the competition. The future of multifamily marketing is here, and generative AI is leading the charge.
Ashley Tyndall is Director of Business Development for Criterion.B.
FRIDAY, SEPTEMBER 12, 2025.
WILL BE HELD ON TUESDAY, OCTOBER 21, 2025.
RENTERS TODAY, BUYERS TOMORROW
Reprinted Courtesy of NAA
With home prices high and mortgage rates still elevated, more people are choosing to rent longer, and the rental housing industry is taking notice. At Apartmentalize 2025 in Las Vegas, industry leaders explored strategies for attracting and retaining renters who are also potential homebuyers.
The panel at “Tomorrow’s Buyer Is Today’s Renter” featured experts who explored how shifting demographics and affordability pressures are reshaping the rental landscape.
“When you turn on the TV, there’s a ton of economic uncertainty,” said Orphe Divounguy, Senior Economist at Zillow. “The labor market is cooling, mobility is down, and mortgage rates have doubled since the pandemic. It’s harder than ever to buy.”
According to Zillow data, the typical renter today is 42 years old, a surprising number that reflects how long many Americans are delaying homeownership. “They’re aging in a rental instead of buying their first home,” Divounguy said.
Angie Cramp, Director of Brand Engagement for Berger Communities, said today’s renters are delaying purchasing a home because they expect much more than just a roof over their heads. “Younger renters are staying home longer, paying off loans and saving money,” Cramp said. “They’re not interested in living in the basement of a row home. They want flexibility and quality of life.”
She pointed to changing renter profiles, noting that two-bedroom apartments once used by roommates are now often occupied by couples or individuals who use the extra space as a home office or gym. Cramp also stressed the growing importance of pet-friendly amenities.
“More people have pets than kids,” she said. “At Berger, we don’t have weight limits, we allow multiple pets and we offer dog spas, bark parks and even yappy hours.”
Jonathan Ling, Vice President of Strategy and Research at Equity Residential, however, cautioned against assuming all renters fit one mold. “Our average renter age is 33, but in markets like San
Francisco or New York, we have properties where the average age is 45 or 50,” Ling said. “You need to understand your location and tailor your strategy.”
Divounguy noted that there is some crossover between renters and owners based on their search habits, so operators can’t assume that those browsing for rentals will in fact rent. “Twenty-four percent of Zillow home shoppers end up renting,” Divounguy said. “They’re exploring all options.”
Cramp shared how Berger Communities created a “Home Purchase Freedom” program that lets residents break their lease if they choose to buy a home using the company’s preferred lender. This approach creates trust and long-term relationships, she added.
Renters today expect a digital-first experience, panelists agreed. That includes virtual tours, interactive maps, real-time unit availability and quality photos.
Yet, in-person tours still matter. “Ninety-three percent of our residents said they had to see the apartment in person before deciding,” Ling said. “They want to visit, but they also want the flexibility of doing it on their own schedule without a leasing agent following them around.”
Despite the shift toward lifestyle-driven decisions, one factor remains the leading consideration: Cost. “Budget is the number one priority for renters,” Divounguy said. “Even with rent growth slowing, incomes still haven’t caught up. Operators need to deliver more value.”
As economic and generational trends continue to evolve, the panel agreed on one thing: Success lies in understanding the renter’s needs — and being ready when they’re ready to buy. “Renting shouldn’t be hard,” Cramp said. “We need to make it simple, flexible and welcoming because today’s renter could be tomorrow’s homeowner.”
Peter Jakel is VP of Strategy for LinnellTaylor Marketing.
Platinum Sponsor ($25,000)
Gold Sponsor ($12,500)
SEGER
FAMILY FOUNDATION
MARCH FAMILY
Supporter Sponsor ($5,000)
Silver Sponsor ($7,500) THE
To become a Champion For Outreach, please contact Susan Peck - susan@gcnkaa.org
