July 2025 Online Newsletter by Michele

SETSAILONTHEOHIO

GCNKAA SETS SAIL ABOARD

BB RIVERBOAT ON JULY 18

Set sail with the Greater Cincinnati Northern Kentucky Apartment Association on Friday, July 18, 2025, as we board the BB Riverboats for an afternoon cruise along the Ohio River. We will board the River Queen at 1:45 pm and will leave the dock PROMPTLY at 2 pm. Included in your prepaid admission are appetizers, beer, soft drinks, bottled water, juice and entertainment.

Limited seats are still available through July 11 but pricing does increase after July 2. Current pricing for the Captain Sponsorship including 8 admissions is $800; Anchor Sponsorships including two admissions are $250; and individual admission is $75 - or register and pay directly online for $65 per person. Price increases to $105 per person after July 2.

Thank you to our Captain Sponsors including: Ackermann Group, Apartments.com, Brandstetter’s KangaRoof, BRG Apartments, Calloway Cleaning & Restoration, Denizen Management, DMG

JETZ SERVICE CO. WINS 39TH ANNUAL SUMMER GOLF OUTING

Management, Fath Properties, Hays + Sons Complete Restoration, HILLS Properties, Pinnacle Paving and Sealing, Rite Rug, Royal Finish, Sherwin Williams, Sundance Property Management, Towne Properties, Uptown Rental Properties, and Zillow Rentals for all your support.

Thank you also to our current Anchor Sponsors including: ePremium Insurance Agency, Harrison’s Pro Tree Service, Nature Is My Office Pest Control, OdorXit Products, Redline Roofing & Coatings, Renovia, Roof Restor Cincy, T.R. Gear Landscaping, and VFP Fire Protection. For more information, click here. For directions to BB Riverboats, visit http://bbriverboats.com/.

BASIC DIRECTIONS TO BB RIVERBOATS

101 Riverboat Row, Newport

From I-71/ I-75 Take exit #192 (Covington/5th Street). Follow 5th Street through Covington to end staying in the right hand lane. Turn left onto Garrard. Turn right onto 4th Street. Follow 4th Street across the small bridge into Newport. Turn left onto Columbia and follow to the end. Turn left on Riverboat Row. BB Riverboats is on the right.

Congratulations to the winning team of our 39th Annual Golf Outing: John Gruen and Kelli Siereveld with Jetz Service Company and Brian Fullenkamp and Ross Kreutzjans with Legacy Management! With a fantastic turnout of 152 golfers and perfect weather all day, this year’s event was one for the books. The competition was fierce, but one team rose to the top and claimed victory—well played! Coming in second was the team from Energy Alliances including Luke Massa, Daniel McSwigan, Chad Winstel, and Rich Surace. Rounding out the top three teams was Rod Herper with National Credit Systems, Bob Kohlman with BRG Apartments, Rusty Lykes with Oberer Management Services, and Dina Rancourt from Acre Real Estate.

Thank you to all our sponsors, especially Yardi, for stepping up as the Presenting Sponsor; and Assured Partners for sponsoring the golfer giveaways and the HoleIn-One contests on all the par 3 holes.

Thank you to everyone who participated and helped make this outing a success. The feedback was overwhelmingly positive and none of this would be possible without the support of our members. We look forward to seeing you again next year for our 40th! For more photos, see inside this newsletter.

2026 GCNKAA TRADE SHOW BOOTHS AND SPONSORSHIPS GO ON

SALE JULY 14

Don’t miss out on your chance to register for the GCNKAA 2026 Trade Show at the Early Bird rate of $800 per booth*. After October 1, the price increases to $850 per booth.

The Greater Cincinnati Northern Kentucky Apartment Association’s 2026 Trade Show is scheduled for WEDNESDAY, March 18 at Sharonville Convention Center from 4 pm to 6:30 pm.

Booths are available on a first come first serve basis. If you would like to reserve a booth, please review the floorplan and download the booth contract. Review the available booth space, complete your contract. Then simply either a) reserve your booth online and email your contract to michele@gcnkaa.org or b) return your completed contract back to michele@gcnkaa.org and we can reserve your booth for you.

For more information on the 2026 Trade Show visit www.gcnkaa.org or watch your email for registration details.

2025 EXECUTIVE COMMITTEE

MELISSA JOY

Acre Real Estate

President mj@choosejoyps.com

JUSTIN SEGER

HILLS Properties Vice President

JustinS@hillsinc.com

CRAIG COFFMAN

Uptown Rental Properties Treasurer ccoffman@uptownrents.com

MEGAN LAWHON

PLK Communities

Secretary megan@plkcommunities.com

2025 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Heather Barrow, A&H Properties

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Rod Herper, National Credit Systems Associate Council 1st Vice President

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Angela Lacy, Jeffrey R. Anderson Property Mgmt.

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council President

Charles Tassell, Parliamentarian Cornerstone Redevelopment

GCNKAA STAFF

Rebecca McLean, Executive Vice President

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

Regan Tassell, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator

GCNKAA PAST PRESIDENTS

2024...Melissa Joy

2023...Tonya Petersen

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS ** 1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours: Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2025

The following advertising rates are for full year contracts. Six month contracts are

Ad rates are for full color ads. Link from your ad to your website is

ADVERTISING DEADLINES

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

Across the Board

A MESSAGE FROM THE PRESIDENT

By Melissa Joy, President

Melissa Joy

Happy July, GCNKAA Members!

Summer is officially in full swing, and I hope you’re all enjoying the energy and opportunity this season brings - both personally and professionally. As we enter the second half of the year, it’s a great time to reflect, recharge, and realign our goals for continued success in the months ahead.

Many of our members can use a recharge, as we just returned from the National Apartment Association (NAA) Education Conference in Las Vegas. I can’t say enough about the value of this experience. From education sessions, the massive trade show, amazing keynote speakers, legislative discussions, new ideas and best practices to powerful networking opportunities, the conference reinforced the strength and innovation driving our industry forward. I’m incredibly proud of how Greater Cincinnati Northern Kentucky Apartment Association was represented on the national stage. Our presence and participation continue to elevate our association and spotlight our region as a leader in multifamily housing.

Looking ahead, we’ve got two exciting events coming up this month that you won’t want to miss:

GCNKAA MANAGEMENT FORUM 2025

This section contains articles and information concerning the Board of Directors and Association policies.

• BB Riverboat Cruise – July 18

This is always one of the highlights of our summer calendar. A relaxing afternoon on the water with colleagues and friends is the perfect way to connect and unwind. Spots are filling quickly, so if you haven’t registered yet, be sure to do so soon today! Visit www.gcnkaa.org to make you registration today! But hurry as the deadline to reserve your seat is rapidly approaching!

• PAC Bourbon Tasting Fundraiser – July 24

Our Political Action Committee (PAC) event is more than just a gathering—it’s a crucial opportunity to support advocacy efforts that protect and promote our industry. Your engagement here makes a real difference as we continue to influence policy at the local and state levels. Visit www.gcnkaa.org for more details or to make you registration today. As this is a PAC fundraiser, please be sure to review donation and payment guidelines listed online.

As always, thank you for your ongoing support and participation in GCNKAA. Our community is strong because of the commitment and collaboration of members like you. I look forward to seeing many of you at our upcoming events - and to continuing the momentum we’ve built together this year.

Stay cool, stay connected, and let’s make this July one to remember.

GREATER CINCINNATI NORTHERN KENTUCKY

ASSOCIATION BOARD OF DIRECTORS - NOMINATION APPLICATION

The 2024 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2025-2027 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have two (2) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 12, 2025. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612.

General Information:

Name/Title:___________________________________________________________________________

Company Name:_______________________________________________________________________

Experience:

Please briefly describe your current job responsibilities: _______________________________________

Please briefly describe your past experience in multifamily housing: _______________

Are you currently serving on any other Committees?__________________________________________

If yes, please list name(s) of the organization(s): Organizations or associations you are currently affiliated with or have been affiliated with in the past:

Additional Information:

Why are you interested in serving on the Board?

What do you see as the major local and state issues that affect our industry?

List any skills or experience you possess that you feel would be beneficial to the Board:

Greater Cincinnati Northern Kentucky Apartment Association Kenwood Executive Center | 7265 Kenwood Road, Ste. 100 | Cincinnati, OH 45236 Phone 513 407-8612 | Fax 513 407-7868 | rebecca@gcnkaa.org

Article VII Government. Section 5. In the event a member of the Board of Directors should be absent three consecutive times, or four times in a calendar year from regularly stated meetings of the Board of Directors, or three times in a calendar year from general membership meetings, it shall be considered as a resignation from the Board of Directors unless a valid excuse is presented to and accepted by the Board at the following regularly scheduled Board Meeting. All Board Members must sit on a committee and report to the Board of Directors as necessary.

Brain Power

Low, Predictable cost &

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Justin Seger, HILLS Properties, Outreach President

A couple of weeks ago I spent four days at the National Apartment Association (NAA) Apartmentalize Conference in Las Vegas. The annual education conference and trade show is a great opportunity for our industry to spend a few days in one place to celebrate each other, collaborate, network, and learn from the best and the brightest in the industry. One of my favorite annual traditions at Apartmentalize is to spend some time at the NAA Gives Wall.

This is a display in the host city convention center that highlights the philanthropic work of NAA members across the country. It should come as no surprise that the wall was full of photos and examples of charitable work from Greater Cincinnati Northern Kentucky Apartment Association

hood Food Solutions (CFS) bag food as often as needed.

The AAO sent our rent assistance and food pantry partners more than $36,000 in the month of June. Year-to-date totals is almost $65,000 for rent and greater than $45,000 for our food pantry partners.

We had a great time serving lunch and playing Bingo with the residents of Flaherty & Collins’ Hopkins Commons. We played 3 rounds of very competitive Bingo and gave gift cards to the winners.

Special thanks to ePremium Insurance Agency, PNC Bank, and Carpetland Carpet One for sponsoring our 2025 Backpacks and School Supplies Program. As a result of their generosity, 300 students in Boone County, Roll Hill, and Price Hill will be ready for the 202526 school year. These students will start their first day of school with brand-new backpacks and all the supplies they need.

A NIGHT FOR OUTREACH…... This year is the 14th Annual A Night Out For Outreach. We are making changes this year and hosting a wonderful event planned for Thursday, September 4, at one of our social service partner’s locations… the Freestore Foodbank at 3401

Justin Seger

Event Opportunities

The Apartment Association Outreach, Inc. is very excited to announce our fourteenth annual A Night Out for Outreach. The event will take place on Thursday, September 4, 2025 at the Freestore Food Bank at 3401 Rosenthal Way. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails and appetizers begin at 5:30 pm followed by a short program. Please support this Outreach event and help our neighbors in need of assistance.

Our six prog rams are: Rent Assistance, twenty Food Pantr ies, School Supplies, Educational Scholarships, Senior Events and Emergenc y Funds.

$1,000 Sponsor

4 Tickets to the main event Company Logo included on AAO Website Recognition in GCNKAA Newsletters Company

$500 Sponsor

2 Tickets to the main event Company Logo included on AAO Website Company Name listed in event dig ital presentation

is 7/15 to receive all sponsor benefits

Government & Housing Legalities

This

AFFORDABLE HOUSING IN NORTHERN KENTUCKY REMAINS HOT TOPIC

By Marc Wilson

Affordable, attainable housing in Northern Kentucky remains a hot topic as local governments move into their summer season of listening. The city of Taylor Mill - as well as the city of Florenceare looking and listening for input on the topic of rental licensing fees. We will be looking at having a seat at the table to provide resource and input to these cities and others as they look for solutions. In the Kentucky General Assembly in Frankfort, legislators convened the first meeting of the reappointed Housing Task Force co-chaired by Representative Susan Witten out of Louisville and Senator Robby Mills from Henderson, Kentucky.

The primary function for this task force is to find solutions to the housing problems in Kentucky. This committee will hear from interested parties throughout the Interim Session on barriers for affordable housing and how the Commonwealth can be a more friendly place for developers and others to provide a place for citizens to call “home.” Last year, as a result of the Task Force work, HB 160 passed the General Assembly to provide ready access for Qualified Manufactured Homes to exist without zoning discrimination as has been the case in the past. Some events of note for this group to par

Kentucky Affordable Housing Conference (KAHC) will be held August 20 - 21, 2025 , at the Northern Kentucky Convention Center in Covington, Kentucky.

#KAHC25 is hosted by KHC and addresses the many facets for affordable housing in the Commonwealth — single-family development, multifamily development, homeownership, housing counseling, energy efficiency, and housing for special populations. This year, our breakout sessions will cover pertinent topics including compliance issues, the State of Hispanic Housing, disability accessibility in multifamily projects, insurance concerns for homeowners and developers, rural outreach to homeless communities, legislative updates, ways to accelerate housing, success stories from across the commonwealth, and innovative projects from neighboring states.

Last year was a dynamic conference full of great conversations that we want to continue in 2025! Join us as we discuss ways we can collectively begin accelerating housing production.

You can see the conference schedule and map, detailed session descriptions, and a snapshot of the conference agenda before registering.

Bourbon Tasting PAC Fundrai r

July 24, 2025 Capital Grille 5 pm - 7 pm

$100 per person

$50 of your registration wi go toward PAC. An additional donation of $1 per unit is suggested

· Countertop, Cabinet and Bathtub resurfacing

· Cabinet Door Replacement with Resurfacing of frames and boxes

· Increase Rent/Occupancy

· NEW look - Fresh Colors

Our House

FALL GOLF

OUTING SCHEDULED

This heading contains membership, staff, committee information and events.

FOR SEPTEMBER 11; FOURSOME AND SPONSORSHIPS NOW ON SALE

On Thursday, September 11, GCNKAA will host the Association’s 19th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year’s Fall Golf Outing will once again be held at Elks Run Golf Course on the east side of the city. Registration will open at 8 am with the scramble teeing off at 9 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs.

Foursome cost is $820 each and includes per person: round of golf at the golf course, breakfast, late lunch, 2 beverage tickets, snack bag, and automatic inclusion into Hole-In-One contests.

TAKE ADVANTAGE OF OUR SPONSORSHIPS

The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital legislation at the local, state and federal levels. Sponsorships are

limited and are listed below:

Presenting Sponsorship – $3000

Event Sponsor - $1500

Dinner Sponsorship – $500

Lunch Sponsorship – $350

Hole Sponsorships – $350 (limit of 18)

Beverage Sponsorship – $275

Putting Green Sponsorship – $300

Driving Range Sponsorship - $150

Bag Drop Sponsorship - $350

Due to liquor license, no outside alcohol will be permitted at Elks Run Golf Course.

All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique all-day opportunity to create a memorable impression and build relationships at their sponsored hole/station. Putting Green sponsors will get to participate in the Putt Contest (details TBD) held at the putting green to encourage golfers to visit the green area prior to the outing. Dinner sponsors will also get the opportunity to give a one-minute speech during dinner. All sponsors are also invited to donate door prizes or give-aways to all participants.

Click here to reserve your foursome or sponsorship today.

ASSOCIATE

Abell Pest Control

Roy Utley

3549 Airport Road Suite 108 Waterford, MI 48329 (614) 813-7913

rutley@abellgroup.com

Pest Control and Exterminator Services

Cloudastructure Inc

Kathleen Hannon

228 Hamilton Avenue 3rd FL Palo Alto, CA 94301-2583 (650) 644-4160

kathleen@cloudastructure.com

Fresh Coat Painters Cincinnati East

Fred Harrison 4442 Bordwalk Ct Cincinnati, OH 45242 (513) 823-2361

fharrison@freshcoatpainters.com

Painting - Interior & Exterior / Interior Design

MAY 2025 NEW MEMBERS

National Design Mart

Steve Carnevale 1501 Goldcoast Drive Cincinnati, OH 45249 (513) 208-2343

scarnevale@nationaldesignmart.com

Cabinets & Countertops / Carpet / Flooring

Restoration Cincinnati

Gary Geiman 23 East 32nd Street

Covington, KY 41015 (859) 287-4195

info@restoredcincy.com

Fire and Water Damage Restoration / Crime Scene Cleanup

RoofRestor Cincinnati

Dave Beckett 11365 Deerfield Road Suite B Cincinnati, OH 45242-2109 (513) 500-4548

dave@roofrestorcincy.com

Roofing / Gutter Cleaning & Repair

Cincinnati/Dayton, OH

Non-Conventional Summary

For additional details and definitions, visit our methodology page: . https://alndata.com/methodology

Cincinnati/Dayton, OH

*Capacity percentage is calculated by dividing the number of units in the pipeline by the total number of existing units in the same market. Tier based on market size.

ALN Apartment Data tracks more than12K management companies with over 197K properties, comprised of over 25.9 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms

**Velocity is the average number of months to reach an 85% occupancy. Average is over the past 24 months. of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.

www.alndata.com NATIONWIDE MULTIFAMILY DATA

Cincinnati/Dayton, OH

Stabilized Only Properties

Cincinnati/Dayton, OH

Age Breakdown By # Units

Market Breakdown

Top 5 Submarkets

New Units

ALN Apartment Data tracks 12K management companies with over 196K properties, comprised of over 25.9 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.

www.alndata.com

NEW MEMBER SPOTLIGHT - CLOUDASTRUCTURE

A Message from James McCormick, CEO of Cloudastructure

On behalf of our entire team, I’m honored to introduce Cloudastructure (Nasdaq: CSAI) as a new associate member of the Greater Cincinnati Northern Kentucky Apartment Association. I spent over 20 years of my formative years living in Ohio. It’s good to be home! I look forward to all opportunities to engage with your communities and connect with professionals like yourselves who are as committed to the future of multifamily housing as we are.

At Cloudastructure, our mission is straightforward: we help property owners and managers create safer, smarter communities through innovative technology. We provide award-winning AI-powered video surveillance and Remote Guarding designed specifically for the multifamily industry. But what really sets us apart is our belief that security shouldn’t be reactive—it should

be proactive, stopping crime in real time – and tailored to the unique challenges of today’s communities.

As we engage with the GCNKAA, our goal isn’t just to talk about what we do—it’s to listen, learn, collaborate, and be valuable contributors. This industry is evolving rapidly, everything from resident expectations to the regulatory landscape. We’re excited to be part of the conversations shaping that evolution. Whether it’s reducing liability risks, protecting property assets, or supporting staff with more effective tools, we want to bring real value to our partners—not just through products, but through ideas.

We look forward to meeting many of you at upcoming events and learning more about the priorities and pressures facing your communities. Thank you for the warm welcome—we’re excited for what’s ahead.

Looking to Join a Committee?

GCNKAA MEMBERS TOWNE PROPERTIES AND PLK COMMUNITIES NAMED AS FINALISTS IN 2025 NAA AWARDS OF EXCELLENCE

We are proud to recognize and congratulate two outstanding members of the Greater Cincinnati Northern Kentucky Apartment Association who were named finalists for the National Apartment Association (NAA) Awards of Excellence. This prestigious program celebrates the best of the best in the rental housing industry, and earning a finalist spot is a tremendous achievement in itself.

Towne Properties was named a finalist of the Anthony V. Pusateri Apartment Career Promotion Award - Comprehensive Program.

PLK Communities was a finalist in both the Small Community of the Year for ila in Hyde Park; and for Large Community of the Year for Factory 52 in Norwood.

Although they did not take home the top prize this year, their hard work, leadership, and dedication to excellence have placed

them among an elite group of professionals nationwide. We commend them for representing our association with pride and setting such a high standard for our industry. Please join us in celebrating their accomplishments and wishing them continued success in the year ahead!

TRADE SHOW

Summer Golf Outing Thursday, June 19, 2025

to see all the photos click here

BE A LEADER: NOW ACCEPTING APPLICATIONS

Association is currently accepting applications for both the Associate Council and the GCNKAA Board of Directors. If inter ested, please fill out the application on page 6 of this newsletter (for the board) or this linked application (for our associate mem bers) in its entirety and return to the Apartment Association (atten tion of Michele) no later than Friday, September 12. All responses will be published in the October issue of the Apartment Advantage. Elections will be held on Tuesday, October 21, 2025.

Nominating Committee and run as a slate. For more information on this process, please contact the Apartment Association office.

of the GCNKAA and its fourteen council members hold very pres tigious seats. Membership on the Council is limited to one repre sentative per member company. If you are interested in running for one of the seven (7) available seats, please keep in mind that there is an attendance policy in place for all representatives to en sure associate members have consistent representation at meetings. For more information on the attendance policy for the Associate Council, email michele@gcnkaa.org.

sible for the annual Trade Show, General Membership Dinner Meetings, Canned Good Drive, Furniture Give-Away and the Auction. A lot of time and effort go into being on the Associate Council, but the results are advantageous to all companies and in dividuals involved.

Michele Klusman or Rebecca McLean at 513 407-8612.

3RD ANNUAL

MAINTENANCE

Networking, games, food, drink, fowling, and fun all focused on showing appreciation for all the maintenance techs in the local multifamiluy hous industry.

Thursday, October 16, 2025 Fowling Warehouse 5 pm - 7 pm Watch for details on sponsorships and registration opportunities soon!

DEADLINE TO APPLY IS FRIDAY, SEPTEMBER 12, 2025.

ELECTIONS WILL BE HELD ON TUESDAY, OCTOBER 21, 2025.

GCNKAA RIVERBOAT

CRUISE aboard BB Riverboats River Queen

DATE: Friday, July 18, 2025 - Rain or shine!

TIME: Cruise from 2:15 pm - 5 pm; Check-in at 1:45 pm

PRICE: $75* per person or take advantage of our package deals

CAPTAIN SPONSORSHIP PACKAGE - $800

• Reserved table for 10 Guests

• Beverage Sponsorship

• Company Inclusion on Event Signage

• Company Recognition in Apartment Advantage Newsletter

• Company Recognition on www.gcnkaa.org

• Verbal Recognition Aboard BB Riverboat

ANCHOR SPONSORSHIP PACKAGE - $250

• Reserved table for 2 Guests

• Food Sponsorship

• Company Inclusion on Event Signage

• Company Recognition in Apartment Advantage Newsletter

• Company Recognition on www.gcnkaa.org

• Verbal Recognition Aboard BB Riverboat

INDIVIDUAL REGISTRATION - $75

• General admission for one guest

*(Does not include sponsorship packages)

Diamond Sponsors

Trend Setting

This heading contains information on Management & Leasing.

MICRO-TARGETED MARKETING IN MULTIFAMILY HOUSING

By Ashley Tyndall CriterionB

In an era where personalization reigns supreme, multifamily marketers are rethinking how they engage renters, shifting their focus to interests, lifestyles and intent.

One-size-fits-all messaging no longer works. Today’s most effective campaigns speak directly to highly specific, well-understood subgroups within prospective renter pools. Welcome to the age of micro-targeted multifamily marketing.

WHY MICRO-TARGETING WORKS IN MULTIFAMILY

Rental living is deeply personal. For prospective renters, choosing a home isn’t just about square footage or granite countertops; it’s about lifestyle, community and convenience. Microtargeting allows marketers to craft tailored messaging that resonate with specific personas, whether they are remote-working young professionals, active empty-nesters or pet-loving Millennials.

Instead of shouting into the void with generic apartment ads, micro-targeting helps multifamily brands whisper directly into the ears of the most likely to sign a lease. And when done well, it delivers measurable results: Higher engagement, better conversion rates and stronger resident retention.

Step 1: Define Your Micro-Audiences

The first step in micro-targeted marketing is refining your renter personas. Go beyond surface-level demographics and focus on psychographics (i.e., lifestyle preferences, motivations and be-

havior patterns). Who are you really trying to reach?

Here are a few micro-demographic examples:

• Remote Workers: Value fast Wi-Fi, quiet coworking spaces, and flexible lease options.

• Pet Owners: Look for dog parks, grooming stations, and pet-friendly policies.

• Gen Z Renters: Prioritize social media presence, tech-enabled amenities, and sustainability.

• Luxury Downsizers: Seek high-end finishes, concierge services, and low-maintenance living.

• Students and Interns: Need affordability, proximity to campus, and lease flexibility.

Interview your leasing agents. Analyze your website traffic. Review resident surveys. Social listening and Google Analytics can offer a wealth of data to help build these personas.

Step 2: Segment and Customize Your Messaging

Once you’ve defined your micro-audiences, tailor the messaging to match their unique priorities. The same floorplan might be marketed differently depending on who you’re targeting.

Let’s say you’re promoting a studio apartment:

• For a remote worker, you’d emphasize the built-in desk nook and soundproof walls.

• For a student, you’d focus on affordability, distance to cam-

pus and shared amenity spaces.

• For a digital nomad, you might highlight short-term leases, smart home tech and proximity to local hotspots. Your email copy, ad headlines, landing pages and brochure language should flex to speak directly to each group. It’s not just about using the right channel; it’s about saying the right thing once you’re there.

Step 3: Choose Your Channels Strategically

Not every demographic lives on the same platforms. Your content strategy should reflect this. For example:

• Instagram and TikTok are gold mines for targeting Gen Z and younger Millennials.

• LinkedIn is an underutilized platform for luxury renters or corporate relocators.

• Facebook is still strong for older audiences and families.

• Email marketing is an excellent channel for re-engaging warm leads with personalized drip campaigns.

Each platform allows for micro-targeted advertising based on behaviors, interests and demographics, so use them to their full potential.

Step 4: Use Smart Tools for Smarter Targeting

Leveraging AI-powered platforms, CRM data and marketing automation tools is essential for managing micro-targeted campaigns at scale. Whether you’re retargeting website visitors with Google Ads or segmenting prospects based on floor plan views,

smart tech makes the difference between broad reach and meaningful resonance.

Tools like AMP Studio allow teams to centralize assets and campaigns, making micro-targeting efforts easier to execute and track.

Step 5: Track, Learn and Optimize

Micro-targeting isn’t a “set it and forget it” strategy. It’s an ongoing process of listening, testing, and adjusting. Monitor your KPIs closely: Are specific messages resonating more with certain groups? Are you seeing increased lead-to-lease conversion among specific personas?

A/B test subject lines, call-to-actions, and images. Track engagement by audience segment. And make sure your property management software is integrated with your marketing efforts so your leasing team can see the full picture.

Final Thoughts: Don’t Just Target — Connect

The real magic of micro-targeted marketing isn’t just in hitting the right inbox or newsfeed. It’s in making someone feel seen.

When your prospective resident opens an ad and sees a photo of a dog park—just like the one they wish they had for their corgi—you’re not just selling a space. You’re selling belonging. And in multifamily, that’s the most powerful message of all.

Ashley Tyndall is Director of Business Development for Criterion.B.