Listing Book

MISSION

Gottesman Residential Real Estate is passionate about providing the highest level of expertise to our clients. We strive to maintain an unparalleled standard of credibility, knowledge, confidentiality, integrity and professionalism. Our goal is to exceed the expectations of every Buyer and Seller so that his or her experience with our company is exceptional in every way.

GOTTESMAN RESIDENTIAL

knowledgeable experienced connected confidential creative client-focused

Gottesman Residential uses the latest technology, cutting edge marketing and creative networking. Most importantly, we are a collaborative group sharing ideas, market trends and resources. All agents are familiar with the company’s listings and serve as emissaries throughout our individual networks and circles. There is always a sounding board close by and we believe there is energy and strength from locking arms and supporting each other. The cohesive nature, knowledge and deep rooted integrity of our brokerage is enviable throughout the brokerage community.

“WHEN YOU GET ONE OF US, YOU GET ALL OF US”

GOTTESMAN RESIDENTIAL OVERVIEW 2022

EXPERTISE

Over the past five years alone, Gottesman Residential has sold more than 1,000 properties listed over $1,000,000.

“IT’S ABOUT QUALITY, NOT QUANTITY”

ELITE 25

LUXURY LEAGUE

AUSTIN LUXURY NETWORK DELL CHILDREN’S WOMENS

TRUST PARTNER

TRINITY EPISCOPAL SCHOOL PARENT

NATIVE TEXAN, AUSTIN RESIDENT SINCE 1997

AUSTIN BOARD OF REALTORS® MEMBER

TEXAS ASSOCIATION OF REALTORS MEMBER

NATIONAL BOARD OF REALTORS MEMBER

TEXAS TECH UNIVERISTY, BACHELORS OF SCIENCE

MEET MEGAN.

Strong work ethic, reputation and intuition are the driving forces in Megan’s real estate business. With an eye for design and quality and an in-depth knowledge of the Austin luxury real estate market, she has earned a long list of loyal clients and industry accolades. Megan is a member of Austin Luxury Network, which represents the finest luxury real estate professionals in Austin . Being part of this exclusive community allows her access to the best properties, many of which are never listed in the highly competitive Austin luxury market.

Spending many years renovating homes as investment opportunities and for her personal use, Megan lives out her passion by helping others through real estate.

MEGAN CAVAZOS

BROKER ASSOCIATE

She takes great pride in building and maintaining meaningful relationships with her clients. Whether buying, selling, relocating or renovating, clients rely on Megan’s expert guidance in making wise decisions. Her detail-oriented, engaged and calming demeanor creates a seamless process with precise execution.

Currently living in the home she renovated in Tarrytown, Megan has resided in Central Austin for more than 20 years. In her free time, you will find her with her husband and children at their ranch east of Austin or in beautiful Crested Butte, Colorado.

MEGAN’S TEAM

MEET MORGAN.

As a fourth generation Austinite, Morgan is passionate about sharing her love and knowledge of Austin. Morgan graduated from The University of Texas in 2019 with a degree in human development. She was a Texas cheerleader, and had the honor of serving as Captain her senior year. Her steadfast work ethic, energy, and positive attitude made the transition to real estate a natural fit. Morgan currently resides in Rosedale where she has the opportunity to experience everything that makes Austin unique. Morgan also enjoys water sports on Lake Austin, spending time with her family and friends, and of course, cheering on the Horns.

INITIAL MEETING

PROCESS

MARKET ANALYSIS

MARKETING PREPARATION

PROPERTY LAUNCH

Listen + Learn

- seller’s goals

- property attributes

- added value opportunity

Research + Analyze

- recent sales

- off market transactions

- current inventory

Design + Produce

- professional photography

- videography

- editorial content

- print / digital marketing

Announce + Introduce

- custom website

- personal e-fliers

- networking

ONGOING MARKETING CONTRACT NEGOTIATION TRANSACTION MANAGEMENT POST SALE

Promote

- traditional print media

- social media platforms

- cross marketing

- customized plan

Win + Win

- understand benefits

- anticipate challenges

- create solutions

Execution + Follow Through

- clear communication

- attention to detail

- protect clients’ interests

Advice + Assistance

- help during transitions

- resource for future needs

“DETAILS ARE THE DIFFERENCE BETWEEN GOOD AND GREAT.”

WEEKLY REPORT

Megan and her team send weekly updates. These updates contain:

• Feedback from showings

• Important dates

• A snap shot of the real estate market

• Recent marking efforts

• Website analytics

COMMUNICATE

Great communication begins with connection.

Listing Report for 3 Wren Valley Cove

Current Price: $2,749,000

Showings: 2016 1/1 - 1/5 1/61/12 1/131/19

Total

Showings 8 0 1 3 12

Feedback/Updates from last week:

- A couple with a 1st grade son moving from LA. She is an interior designer so she loved seeing the remodel plans. They both really liked the house. Unfortunately, after their full day tour, they decieded to focus their search on Central Austin.

- Family with 5 kids from ages 7 to 13. Two sets of twins. They are fine with a project. Moved to Austin last summer and currently live downton. Previously lived in Houston, then Chicago. The wife was not as excited about it as the husband. Their agent said they haven’t ruled it out and that they typically ponder homes for quite sometime before they give any idea of how they really feel.

- Megan’s friends with kids at Trinity. He really likes it and likes that it is different. She said she needs to process it. The layout works for them. They have twin boys in 4th grade at Trinity. They purchased a lot on Cortona a couple years ago and worked on plans and tried to work with the City of Westlake hills for a year and finally gave up and put the lot on the market. They just closed on Friday and are ready to find another project but want the site work complete and a house that they can work with. They talked about blowing out the entire middle of the house - formal dining, living, kitchen, family and foyer and reworking. Possible moving kitche to pool side of house. Megan met with the potential buyers and Gary Furman on 1. 15.18.

*Second showing scheduled for 1.20.18 at 2:30PM

Market Overview: Active, Pending, Sold (within the 30 days) listing in subject area between $2,249,000 - $3,249,000

PRINT BROCHURES

Gottesman Residential’s expert marketing department creates high quality brochures that highlight the uniqueness of each listing. Prospective buyers will be presented a brochure with full color, professional photographs and professionally written details that emphasize the unique features of the home.

E-FLYER

Using an extensive email database, properties are showcased to Realtors throughout Austin and the entire United States. By utilizing the latest technology, these marketing pieces are more than standard emails. Integrated videos, slideshows, links and interactive buttons combine to create a true digital brochure.

PROPERTY MICROSITE

The creation of elaborate, property specific websites allow for the most customized online brochure of a property. Using a domain name that is easily identifiable to a listing, a complete website containing a virtual tour, detailed features, interactive maps and a printable flier is created. This microsite will be promoted through the Gottesman Residential website, Facebook, Instagram and other partner sites or social media outlets.

CUSTOM MATERIALS

T H E P R O P E R T Y T u c k e d a w a y i n t h e h e a r t o f T a r r y t o w n t h i s p r o p e r t y i s t h e e p t o m e o f s o p h i s t i c a t i o n a n d e l e g a n c e S t t i n g o n a l m o s t h a l f a n a c r e t h s r a r e g e m e x u d e s a n e x c e p t o n a l e v e l o f c r a f t s m a n s h i p a n d a t t e n t o n t o d e t a i l N a t u r a l l g h t f i l l s t h e s p a c e s t h r o u g h f l o o r - t oc e i l i n g w i n d o w s a n d d o o r s o p e n n g t o t h e o u t d o o r l v n g s p a c e s , o f f e r i n g a w a r m a n d w e l c o m i n g a t m o s p h e r e T h e o w n e r s a c q u i r e d t h e n e g h b o r i n g p r o p e r t y t o e x p a n d t h e l o t a n d c r e a t e t h i s p e a c e f u l r e t r e a t P e r f e c t f o r e n t e r t a i n i n g g u e s t s o r e n j o y i n g a q u i e t a f t e r n o o n , t h s m a s t e r p i e c e o f d e s i g n a n d a r c h i t e c t u r e c r e a t e s a s e n s e o f s e r e n i t y a n d r e l a x a t i o n

Gottesman Residential is committed to the maximum marketing of our listings. To that end, we invest heavily in search engine optimization as well as a variety of internet advertising campaigns.

INTERNET

RETARGETING

Internet advertising that is focused on people who have already visited the website, a way to continue to be “top of mind”.

DISPLAY

Internet advertising using photos and videos to target individuals based on topics of interest and other demographics.

12,738,898

GEO FENCING

Internet marketing used primarily on a mobile platform to target individuals in a certain geographic location.

98% internet ad impressions annually ad clicks annually internet coverage

19,134

“TECHNOLOGY IS A TOOL FOR, NOT A REPLACEMENT FOR THE HUMAN TOUCH”

SOCIAL MEDIA

Gottesman Residential utilizes cutting edge technology to create an awareness of our listings through social media. Social media campaigns are imperative to creating a buzz and maximizing exposure. 70% of Americans ages 45-54 are active in social networking.

*Inman News

245,157 facebook reach annually

FACEBOOK

With over 4,000 followers on Facebook, Gottesman Residential easily connects with a discerning audience on a daily basis. Through Facebook for Business tools, we can target very specific users, by using everything from income and interests, to education level and profession.

pinterest impressions annually

2,689,452

PINTEREST

Gottesman Residential has developed a following on Pinterest for real estate and luxury living in Austin. Each property is featured on a digital pin board, and can be grouped with like images to increase web traffic to listings.

LINKEDIN

Using LinkedIn, Gottesman Residential is able to stay in front of the business world with articles on Austin, the economy, and more while also featuring properties. This gives Gottesman Residential an added edge in showcasing properties, expertise in the market, and connecting with other professionals.

1,754,133

instagram impressions annually INSTAGRAM

This platform is the perfect outlet for keeping followers up to date on listing changes. The photo based media outlet enables connections with users around the world through a system of hashtags.

@MeganCavazos.atx

@GottesmanResidential

PRINT MEDIA

PRINT ADVERTISING

Gottesman Residential only advertises in the most relevant print publications for our market. From high-end lifestyle magazines to local publications, our advertising targets both print and digital readers. Our homes are featured on the pages of world renowned magazines and are seen by eyes of subscribers and newsstand buyers alike, providing each listing maximum exposure.

ADVERTISING CIRCULATION

With our advertisements on both newsstands and in regional subscription based distribution, over 375,800 readers a month receive our ads. The carefully selected publications with which we partner have an exceptionally long shelf life, as readers look to them for industry standards.

EDITORIAL OPPORTUNITIES

Through close relationships with our advertising partners, we provide special editorial coverage of our listings in a variety of publications. From in-depth feature articles to locations for high-profile photo shoots, our listings have hosted Martha Stewart Living, Camille Styles, Kate Spade New York, Architectural Digest and more.

AUSTIN LUXURY NETWORK

Austin Luxury Network is a membership based organization where real estate agents in Austin can promote and network listings priced over $1MM that are not in MLS, with other agents. The website and tours are not open to the general public.

GOTTESMANRESIDENTIAL. COM / MEGANCAVAZOS.COM

Gottesman Residential and Megan DeLeeuw both provide websites that are valuable resources for home buyers and sellers. All of our listings are promoted with carefully curated photographs, interactive maps and expertly written and detailed descriptions. Gottesman Residential is committed to expanding the reach of our websites and promotion of our listings through high-budget search engine marketing and search engine optimization. GottesmanResidential.com receves upwards of 70,000 visitors each year from over 130 countries around the world.

WEBSITES

ADDITIONAL SYNDICATED WEBSITES

- mls

- austin home search

- realtor.com

- texasrealestate.com

- zillow

- trulia

- har

NETWORKING

AUSTIN LUXURY NETWORK

Austin Luxury Network is a membership based organization where real estate agents in Austin can promote and network listings priced over $1MM, that are not in MLS, with other agents. The website and tours are not open to the general public.

PERSONAL NETWORK

Not everyone knows that they are looking for a home. Sometimes, the perfect home just appears for someone. Keeping people updated on fantastic properties, even when they are not active buyers, can often spark an interest that no one knew was there. Megan’s ongoing relationships with past clients as well as those nurtured through shared interests are a great resource for marketing.

LUXURY LEAGUE

Luxury League represents the finest luxury real estate professionals in Austin and the Texas Hill Country, collectively selling 265 residential properties over $1,000,000 in 2018. Memebers are selected by an advisory board based on luxury real esate in Austin, Texas. Through this group, Megan is able to market luxury properties with other agents who focus on the same market segment.

“IF PEOPLE LIKE YOU, THEY’LL LISTEN TO YOU. IF THEY TRUST YOU, THEY’LL DO BUSINESS WITH YOU.”

76%

Staged homes sell 76% percent faster, and often for tens of thousands of dollars above the asking price.

55%

Staging the living room for buyers was found to be the most imporant (55%), followed by staging the master bedroom (51%) and staging the kitchen (41%)

1-5%

29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes.

NOTABLE LISTINGS

3 WREN VALLEY COVE

3903 BALCONES

23 ST STEPHENS

1406 WOOLDRIDGE

3905 ISLAND KNOLL

3585 LOST CREEK BOULEVARD

4697 ROCKCLIFF

3009 GILBERT

6202 CARY

2412JARRATT

2109 BOWMAN

1901 STAMFORD LANE

1611 NORTHWOOD

5504 RAVINE RIDGE

5 GREEN LANES

103 S WESTON LANE

2406 WOODMONT

4500 RIVER WOOD COURT

NOTABLE BUYER REPRESENTATION

2602 TANGLEWOOD

433 CORTONA COVE

GATLIN CREEK RANCH

2517 EL GRECO

1901 HILL OAKS COURT

1510 W 29TH

1107 GASTON

2521 WINSTED

6102 LAKESHORE

4331 PALLADIO

1711 PALMA PLAZA

400 RIDGEWOOD

7 NILES ROAD

1404 HARDOUIN