1 minute read
INTERNET
from Listing Book
by megancavazos
Retargeting
Internet advertising that is focused on people who have already visited the website, a way to continue to be “top of mind”.
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Display
Internet advertising using photos and videos to target individuals based on topics of interest and other demographics.
12,738,898
Geo Fencing
Internet marketing used primarily on a mobile platform to target individuals in a certain geographic location.
98% internet ad impressions annually ad clicks annually internet coverage
19,134
Social Media
Gottesman Residential utilizes cutting edge technology to create an awareness of our listings through social media. Social media campaigns are imperative to creating a buzz and maximizing exposure. 70% of Americans ages 45-54 are active in social networking.
*Inman News
245,157 facebook reach annually
With over 4,000 followers on Facebook, Gottesman Residential easily connects with a discerning audience on a daily basis. Through Facebook for Business tools, we can target very specific users, by using everything from income and interests, to education level and profession.
Pinterest Impressions Annually
2,689,452
Gottesman Residential has developed a following on Pinterest for real estate and luxury living in Austin. Each property is featured on a digital pin board, and can be grouped with like images to increase web traffic to listings.
Using LinkedIn, Gottesman Residential is able to stay in front of the business world with articles on Austin, the economy, and more while also featuring properties. This gives Gottesman Residential an added edge in showcasing properties, expertise in the market, and connecting with other professionals.
1,754,133
instagram impressions annually INSTAGRAM
This platform is the perfect outlet for keeping followers up to date on listing changes. The photo based media outlet enables connections with users around the world through a system of hashtags.
@MeganCavazos.atx
@GottesmanResidential
