CANADA DAY CELEBRATIONS 2021 - MBE BUSINESS MAGAZINE

ISSUE 67 | JULY 2021

THIS MONTH FOCUSING ON Marketing Strategies That Are Key To Fuel Your Business Growth

Key Motivational Factors In The Workplace That Improves Employee Experiences

The Importance Of Cyber Security In The Digital Age

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CONTENTS

22

Nunavut Day &

24

The Importance Of Cyber Security In The Digital Age

27

That Improves Employee Experiences

29

The Human Law, War and Separation of State, Religion and Business Part Two

Its Celebrations 9th July 2021

Key Motivational Factors In The Workplace

05

& M-packages - A Key Business Ideology

07

How Innovative Technologies Impact The Business World?

09

Most Common Management Issues & How To Overcome The...

31

Understanding of Life Insurance and Related Products

11

Event Calendar

35

Marketing Strategies That Are Key To Fuel

13

Toronto Tech Boom Fuelling Local Economy Despite Covid

37

Google Pushes Into E-commerce

16

Entrepreneurial Growth Strategies & Plans To Help Your...

18

Adapting To The Canadian Workplace Culture - A Difference Of...

Success Vision For M-rides, M-foodz

Holidays and Observances in July 2021

20

Your Business Growth

39

4 Trackable Metrics to Move the Needle on Diversity and Inclusion Goals

Canada Day

& How It Is Celebrated In Canada & Worldwide

42

Facebook To Pay 14 Firms For News

EDITOR'S LETTER Dear Readers, The July issue is here with our 67th edition of the MBE Business Magazine. Being in this unprecedented times, we urge all our readers to take care of yourself and your family, wear a mask, and maintain social distance. If you feel any Covid-19 symptoms, self-quarantine and get yourself tested. We at the MBE Business Magazine wish everyone stay safe and healthy.

This 67th edition of MBE Business Magazine covers an important Article on Success Vision For M-Rides, M-Foodz & M-Packages by Mr. Mansoor Naqvi; An insightful piece on Technology & Business World by Mr. Mahmood Naqvi; Most Common Management Issues

By Mr. Alamdar; an informative article on Life Insurance and Related Products by Mr. Syed Hassan; The human Law, War and separation of state, religion and businesses (Part Two) by David Ralph Mackereth; and other interesting articles accompanying in this issue.

We hope you will find this issue just as interesting and informative as always. Our team has worked tirelessly to bring this issue to you through our digital and social media platforms.

Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.

For Ad placements and marketing related queries, please email us at digitalmedia@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.

Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4.

Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.

Printed by Vision Printers Contents © Copyrights 2017 by MBE, may not be reprinted without written permission.

Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com

Success Vision

For M-Rides, M-Foodz & M-Packages - A Key Business Ideology Syed mANSOOR Naqvi

PRESIDENT MBE

The MBE Group of companies is proud to have M-RIDES,

diversified and dynamic opportunities in terms of commuting

M-Foodz and M-Packages as part of their diverse business

and also services that are linked with food and courier

group. We would love to have a vision that will prove to be

businesses.

sustainable for the group of companies in the long run as well the commuting business is concerned, MBE is confident that

DEFINING THE VISION WITH DEEPER INSIGHTS FOR M-RIDES, M-FOODZ & M-PACKAGES:

they can have decent competition with the relevant competi-

While having a vision aligned for MBE Inc. diversified

tors in the dynamic commuting markets. Commuting business

business services in Canada & overseas, it's a necessity to

is a source of huge turnover for many different companies

highlight the vision for MBE’s additional services that includes

that are working 24/7 in Canada with success and aligned

M-Rides, M-Foodz and M-Packages. All three are key

goals.

business segments for MBE Group, and there has to be a

as best for both Canada & the overseas markets. As far as

vision that keeps the services alive & kicking in the variable Making a lucrative analysis of the competitor’s strategy is

Canadian markets.

always fruitful for a company who has freshly stepped into its new business. Hence, exploring the dynamic business fronts

1. A Sustainable Vision: The vision needs to be sustainable

and dimensions should always be the goal of MBE Inc. in light

for all the three services, i.e. M-Rides, M-Foodz and M-Pack-

of M-Rides, M-Foodz and M-Packages. All three subsidiary

ages. There should be a comprehensive calculation and

businesses have huge business prospects in the Canadian

manipulation through different methods of formulating a

markets. This is apart from the huge number of opportunities

sustainable strategy. Having goodwill in the Canadian

associated with the businesses in the overseas markets.

markets is one thing that shall be fruitful for the company’s vision. Apart from this, there are other key factors that needs

The vision for MBE Inc. regards to the M-Rides is indeed the

nourishments & enhancements.

support that is needed for the journey of M-Rides. The journey has just begin with one destination to another

2. An Improved Customer Service: A highly improved

destination and the needs of the journey are bound to be

customer service will be highly advantageous for all three

analyzed with a much more comprehensive framework. This

services in terms of the deliverables. Creating comprehensive

framework needs support of people apart from other perfor-

and comfortable reporting lines is always an advantageous

mance indicators. This select group of smart people are

element for the service industry in terms of the efficiency of

dedicated to the vision of M-Rides in the competitive markets

the deliverables. Customer service is not only critical in

of Canada. The country being a huge land holds many

creating an impression circle, but is also detrimental in

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W W W. M B E F O RYOU. C O M

summing up the company’s progress. It is like a major point of

people are using commuting & transport services in British

contact for those who are regular customers. Apart from the

Columbia, than in Ontario where a majority have their own

regular ones, it can also be highly pivotal for those who can

means of transportation. These results can be effectively

be potential customers.

extracted from a market research in form of surveys, observations and questionnaires.

3. A Diversified Marketing Strategy: Having a diversified M-Packages is always a key factor in minimizing the associat-

INVOLVEMENT OF A GROUP OF PEOPLE FOR BUSIENSS SUCCESS:

ed risks. associated. A marketing plan, of let’s say five years,

The role of a team and group of people for success is a vital

will always be helpful in terms of the vision analysis and

part of MBE’s vision for M-Rides, M-Foodz and M-Packages.

identification of the demographics, which is key when it

This is linked with the level of commitment of people, as well

comes to analyzing the different marketing dynamics.

as discipline in the team efforts. Combined efforts can always

marketing strategy for all three, i.e. M-Rides, M-Foodz and

be useful for sustainable results. A company or services 4. Useful & Scientific Market Research Strategy: Having a

cannot perform and compete at their optimum level unless

useful and scientifically dynamic strategy for market research

the vision clearly defines the role of the people. This should

will always prove the best strategy for the vision of the

be made clear in form of a defined role for every individual

company. A vision is never useful until a market research

and how the group or team adds-on to the journey. Hence, in

strategy makes it look more refined. This includes the term

short the key driving elements should be synchronized and

period, the capital investment as well as the demographics

aligned in more proper and disciplined ways.

that should be suitable for the vision. As an example, we can assert that M-Rides can be more successful in British Columbia compared to Ontario. The main reason being more

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How Innovative Technologies Impact The Business World?

SYED MAHMOOD NAQVI Vice President | MB Enterprises

Technology plays a systematic and a

world is more practical and result-ori-

determining role in bringing more

ented. Hence, technology has to play

HOW TECHNOLOGY IS ACCELERATING INNOVATION:

value to a business. A case scenario

a key role in this regards, and this has

The value addition is substantial and

is the old taxi business people use to

been the case for at least the last two

much improved than it was earlier

avail to get to their destination. That

decades.

when the technology was first

has transformed for the better. While

introduced. An example that can be

having a taxi ride in Toronto you would

Similarly, while I remember in the

highly fruitful to discuss is its applica-

feel more connected via the technolo-

early days in Toronto, to order a pizza

tion in the hotel industry. The value

gy medium like the ride sharing

we had to order it through a marketing

addition is more customer focused

service or food ordering service apps

brochure and wait for the delivery. The

and as a hotel owner or management

in the commuting as well as the food

transformation today is amazing as

you can keep customer records and

industry.

ordering a pizza just needs a mobile

register their key preferences. The

App, and all you need to know is the

main idea behind this, is creating

Virtually everywhere it’s almost

time the order shall be delivered. The

value through improved customer

impossible to survive without the use

value addition is in terms of better

retention. In other words, technology

of technology. It’s not only connected

operational procedures and services

can also be taken as a catalyst in

with just the know-how, but effective

guaranteeing customer satisfaction.

higher levels of customer focus and

usage for sustainable and better

customer retention.

results. In the modern business world, results matter most, as the business W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

07

In the ride sharing industry the driver’s

know-how and insights of properties in

products. It clearly sums up the

involvement is shared along with that

their areas of preference via the use

importance of a demand-supply

of the customer. The involvement is

of various property apps or through

relationship.

more inclined to higher levels towards

different websites. Property valuation

the use of technology for a safe and

can be easily determined along with

There is no formula that can be

sound journey. Other examples also

how it looks and whether it is consum-

applied to determine the advantage

include a mail delivery or a grocery

er friendly.

that can be taken from the use of

delivery business. Thus, bringing in

technology. However, it always can be

TECHNOLOGY SHAPING THE INDUSTRIAL TRENDS:

measured in terms of customer values

Technology has been a valuable entity

bringing a massive sustainable

Another example in the tourism and

in making things simpler than before.

advantage that is required for any

travel sector is the Airbnb, which is an

This is especially true as technology

company’s progress.

American Company that operates an

has become a huge timesaver & also

online marketplace for lodging and

makes things more organized. For

tourism activities. The value addition is

many organizations, the use of

simply fantastic not only in terms of

technology has been pivotal in solving

the sales, but digital marketing and

many complex problems. Apart from

other marketing mediums. The

this, the storage of data for valuable

reliability via the effectiveness of

data analysis is always useful for

technology is highly evident in the

companies.

more comfort, safety, security and timeliness in the deliverables.

& their feedbacks. Also, it helps in

tourism and travel sector.

Technology & its variable applications The application of technology in the

in the industry has increased brand

Real Estate sector has been a source

values apart from the consumer

of comfort for the buyers or those who

loyalty aspects. The role of technology

need a property to rent. It is easier for

has simplified and shortened the gaps

property researchers to have a

between the consumers and the

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Most Common Management Issues & How To Overcome Them In The Corporate World SYED ALAMDAR HUSSAIN Country Head - MB Enterprises

The most common management

arise and are experienced by manag-

issues that can arise in a company

issues in the corporate world arise

ers’ regards to their subordinates.

and are known significantly as

due to some common & major

management issues;

conflicts which can be conflicts of

Apart from these issues of manage-

opinion or potential conflicts arising

ment are the issues that relates to

while working in a team environment.

hiring strategies and incorrect hiring

1. CONFLICT MANAGEMENT WITHIN TEAMS: WORKPLACE:

Working in a team environment takes

decisions that can be a question mark

Managing conflicts within teams is

something extra that is vitally impor-

on part of poor performances.

part of the management roles and are

tant and can be categorized as one of

Managing conflicts or potential

a common management issue.

the bigger challenges of the corporate

conflicts within the team are part of

Conflicts in teams can arise due to

world. Most common challenges arise

management issues that are vital to

small arguments or issues that are

due to lack of communications or

be resolved in alliance with the

commonly termed as least important

issues of communications that can

management decision making &

or petty. However, regards to the

result in behavior management

effective problem solving.

success of the company they are legitimately paramount or hold

challenges. Performance related problems are a common issue that W W W. M B E F O RYOU. C O M

The following are some of the major

ingredients of success for the compaMBE BUSINESS MAGAZINE JULY 2021

09

ny. They are important enough if they can bother the compa-

The best strategy to overcome and resolve these issues is to

ny environment in the least possible way.

provide a way for their staff members to stay up-to-date and adapt to advancing knowledge. E-learning is termed as one

When such as situation arises that is known as conflicts in a

of the best ways to help bridge the skills gap and help your

team, it’s the role of the team to manage such conflicts with

teams to be constantly evolving. E-learning and development

the help of discussions. Having a full understanding of the

is a key part of the learning & development strategy that

issue is vital, and finally having a policy framework and a

should be maintained and evaluated constantly. When

strategy to resolve it is highly critical. Similar conflicts can be

employees are keen in refreshing and learning new skills they

resolved with fair and frank decisions and clear and concise

are ever ready to face all the challenges of the real corporate

communications.

world.

2. ISSUES RELATED TO PERFORMANCE MANAGEMENT:

4. EMPLOY RETENTION IN A COMPETITIVE ENVIRONMENT:

Performance related issues are a huge concern for manage-

Retaining employees in a competitive environment is one of

ment and managers as they can destroy the image of the

the bigger management challenges that are faced in corpora-

company in the corporate world. Performance monitoring is

tions these days. Employee retention is being termed as part

very vital for management on a regular basis, also includes

of the key management decisions and the strategies of

ingredients of success for the employees and their portfolio.

change. If the environment is competitive and has been for quite some time, therefore it's important for employees to be

With a clear communication of targets and outlining the

retained on the basis of their performances. Thus, it is termed

expected results the issues of performance management can

as one of the major management decisions.

be resolved effectively. In this way, or while applying this strategy of change, if any results are falling short they can be

How these issues are resolved in the light of management? A

tackled effectively. Much better way of resolving such issues

very important question that justifies the decision itself. For

is through comparing expectations to the actual performanc-

the decision to be justified, it’s the role of the management to

es.

overlook the employee’s performances over the years and make an absolutely focused and concrete decision. Employee

3. HIGHLIGHTING THE NEEDS TO BRIDGE THE SKILLS GAP:

retention being a key decision in the light of the company’s

Bridging the skills gap is one of the issues or a requirement

future should be highly focused on the quality assurance

that is highlighted by management for the progress of the

procedures linked with employee training & development.

company as a planned strategy. The constant need to ensure

Most companies highly focus on this area, i.e. retention of

the work force is up-to-date on the latest trends, knowledge

employees through research & developments, strategic

and skills as being a big challenge faced by managers today.

decision making, & a focused HR strategy.

This is just similar to the way an IOS system or a software needs to be upgraded for best performance management.

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JULY

EVENT 2021 CALENDAR 1 JUL

THURSDAY

Canada Day

1 JUL

THURSDAY

Memorial Day

On July 1, 1867, Canada became a self-governing dominion of Great Britain and a federation of four provinces: Nova Scotia; New Brunswick; Ontario; and Quebec. The anniversary of this date was called Dominion Day until 1982. Since 1983, July 1 has been officially known as Canada Day.

Memorial Day is observed together with Canada Day in the Canadian province of Newfoundland and Labrador on July 1 each year.

Memorial Day commemorates the brave efforts of the province’s veterans, particularly those who participated in World War I.

9 JUL

FRIDAY

Nunavut Day

12 JUL

MONDAY

Orangemen's Day

Nunavut Day, which is annually celebrated on July 9, commemorates passing of two Nunavut acts. The Canadian Parliament passed the Nunavut Land Claims Agreement Act and the Nunavut Act on July 9, 1993. Nunavut officially split from the Northwest Territories and became a Canadian territory on April 1, 1999.

Orangemen's Day commemorates the Battle of the Boyne, which took place in 1690 outside Drogheda, now in the Republic of Ireland.

It is a provincial holiday in Newfoundland and Labrador on the Monday closest to July 12.

18 JUL

SUNDAY

Tisha B'Av

20 JUL

TUESDAY

Eid ul Adha

Many Jewish Canadians observe Tisha B’Av, which is the ninth day of the month of Av in the Jewish calendar. It is a day to remember various events such as the destruction of the First Temple and Second Temple in Jerusalem. When Tisha B’Av falls on Shabbat (Saturday), it is moved to Sunday, 10th of Av.

Eid al-Adha is a significant annual Islamic observance for many Muslims in Canada. It is also known as the Feast of Sacrifice or Festival of Sacrifice as it commemorates Ibrahim’s (Abraham) willingness to sacrifice his son to God.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

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CROSSWORD PUZZLE SOLUTION

MONTH JUNE

M A G I C

12

A A R G H

A F E W

R I V E

E A S E

L E O X

T R A L A

T E N O R S

K N I E N E K B A L S O T T I S

MBE BUSINESS MAGAZINE JULY 2021

M A J S A S A P D D U K E O O A L I E B R E E N O N E A S H I N G T O O O L Y N O U N T Y L I U P F R I O T O O T Y W C

R O M

I S C A E V A W N I N S A C H

S H A H H U E E D T A

S N A R E S

U Z U T E R I A N L L S U X O R

T E O N O L L S

T R I N I

E L C I D

R E E D S

W W W. M B E F O RYOU. C O M

Toronto Tech Boom Fuelling Local Economy Despite Covid STUART HIMMEL Staff Writer

DoorDash just the latest big name in tech world to expand its presence into the big city

talent that’s available in the Toronto

more staff, including engineers. Like

area. This will help us with our goal of

DoorDash’s move, it’s the first non

providing the best experience

U.S. engineering hub for Pinterest.

possible for merchants, our custom-

Lastly and most recently, M-Rides

Amidst the economic doom and

ers and our Dashers,” said DoorDash

Canada entered into the ride share

gloom that the COVID pandemic has

Canada general manager Brent

market last month with additional

wreaked on Toronto, there’s been one

Seals.

plans to compete in the restaurant/food delivery service in the near

consistent source of good news.

The Greater Toronto Area’s technolo-

DoorDash is just the latest big name

gy sector keeps on growing. The

in the tech world to expand its

latest example? Delivery app

presence in Toronto. Already during

While companies move here for a

DoorDash announced last month,

the pandemic, Uber has announced it

variety of reasons, it’s the workforce

that it would be starting a 50 person

was doubling the size of its “Tech

that usually seals the deal. “These

engineering team by the end of the

Hub” in Toronto. Google unveiled

companies are betting on Toronto.

year. It is the first non U.S. engineer-

plans for three new sites in Canada,

We’ve got talented people and we’ve

ing office for the company.

including a 400,000 square foot office

got a lot of them,” said Stephen Lund,

on King Street East. Pinterest

CEO of Toronto Global whose

announced it would be adding 50

organization is devoted to marketing

“We’re excited about the world class

W W W. M B E F O RYOU. C O M

future.

MBE BUSINESS MAGAZINE JULY 2021

13

the Greater Toronto Area to companies around the world. It is

culture of collaboration across the tech ecosystem is unlike

funded by municipal and regional governments in the area.

anywhere else.”

Rahim Daya, Pinterest’s head of international product and

Toronto Global’s Stephen Lund, who helped lure DoorDash

the tech lead of its Toronto engineering team stated: “Many of

north of border pointed out that “seeing high profile firms

those tech workers learned their skills locally. When we look

coming here is a good marketing tool for attracting both

at where many of Pinterest’s engineers were trained, a large

companies and workers. Even before the pandemic,

number studied at Canadian universities, which have

Toronto’s tech sector was already booming as statistics show

specialized in machine learning training. The quality of

67,000 tech industry workers arrived in the area between

engineering talent in Toronto is some of the best in the world

2015 and 2019.”

and is an ideal match to Pinterest’s unique engineering

Robert Kravcic, senior economist at BMO Capital Markets

needs.”

said “tech industry workers helped boost the technology industry to more than 10% of the GTA’s workforce and an

Laura Miller, Uber company spokesperson said “Uber was

increasingly crucial economic sector. This has been happen-

drawn to this city by the skilled workforce. Toronto sets a high

ing for 10 or 15 years. It’s becoming bigger and more vital all

bar for developing diverse world class talent. Establishing our

the time, adding that the tech sector helped keep the region’s

global tech hub in this city gives us the chance to play an

economy afloat during the havoc wreaked by the pandemic.

active role in the community and create more opportunities

The tech industry really helped keep the economy going

for skill development and diversity in Canada’s tech ecosys-

during COVOD. It was one of the few areas where employ-

tem.”

ment didn’t really dip all that much. They really cushioned the blow.”

The head of Google’s Canadian operations, Sabrina Geremia, said “the city’s existing network of technology companies is a big reason the company has been expanding its presence here. Toronto has a world class tech ecosystem and is one of the most diverse cities in the world and the

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Entrepreneurial Growth Strategies & Plans To Help Your Business Growth DMM DEPARTMENT MB Enterprises

The entrepreneurial growth strategies

Business expansion strategies not

Entrepreneurs usually prefer a

for the sake of business growth varies

only needs a plan and a capital, but

market research plan to have an idea

according to business types & other

also needs to formulate a strategy of

of the payback period of the invest-

conditions. As an entrepreneur one

change management for improved

ment, how much they need to invest

should be aware of the business

results.

and the projected budget or the

growth strategies and how business-

forecasted budget in play. It also

es should expand with their respec-

A MARKET RESREARCH PLAN:

significantly helps to know the ROI or

tive business needs.

A comprehensive market research

Return on Investment that is always a

plan and a strategy is much better

feasibility to find out.

Planning to expand your business in

than a marketing plan. It substantially

different diverse directions needs

helps in highlighting the needs of the

implementation of strategies that are

markets before launching a new

THE DIVERSIFICATION OF PRODUCTS:

necessary. Entrepreneurial growth

product or service. These are in form

As part of the entrepreneurial goals

needs to devise contingency planning

of surveys, reports and question-

and strategies the diversification of

& execute the risk management

naires that reveal results in form of

products is something found to be

strategy framework for sustainable

the demographics involved. A market

mandatory. It helps a great deal in

success. Its sustainability that’s the

research plan is always comprehen-

reducing the amount of risks involved

key, as the business must have a

sive in determining how the new

for certain products or incase a

market feasibility for a longer period

business will perform in the prospec-

product fails to achieve its par

of time. Every business has a specific

tive markets. It is detrimental in

performance or expected perfor-

business lifecycle, and it’s the

showing how a business will perform

mance.

demand of the current age that the

before making an investment analysis

lifecycle is updated and maintained

of the situation.

according to business needs.

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MBE BUSINESS MAGAZINE JULY 2021

As an entrepreneurial strategy one should consider kits and packages W W W. M B E F O RYOU. C O M

that could simplify how your customers order from the combination of many common products. It will reduce your shipping costs and can as well raise your average order value.

CUSTOMER’S FEEDBACK REGARDS TO THEIR NEEDS: While growing your business and part of the strategies of business growth, it’s vital to know customer’s feedback regards to their needs. Also while measuring a particular product’s performance it’s highly critical to know the feedback of customers. This can be in form of performance reports, surveys, and questionnaires as well as online surveys regarding a product. It shall turn out to be a huge plus for the investors and entrepreneurs to know how much risk they can take.

Customers are the ultimate audience who are the opinion generators regards to a product or service, and their opinions matter in every possible ways. They are the ones who can make or break a product after it is launched and can be the sustainable stakeholders. This is especially true when it comes to expanding your product, service tiers, or even elements like customer service. Use the e-mail and other IT Tools to simply and rapidly ask your customers directly what they need.

Alternatively, what they would like from you in the longer run regards to product portfolio. You as an entrepreneur just have to study their experience very closely.

A HIGHER FOCUS ON CUSTOMER RETENTION STRATEGIES: For entrepreneurial growth it is also important to have a higher focus on customer retention strategies. This is quiet meaningful as customer retention ends up being a detrimental part of the future growth strategies. Entrepreneurial success is highly focused on customer retention and how customers find the business growth irrespective of being old or new customers.

A comprehensive CRM system is a vital part of the retention strategies for customers. Just consider a simple thank-you e-mail which will always bring back the customers back to you.

Thanks to most CRM and e-mail systems that will definitely keep telling you how long someone has been a customer.

Helps setting priorities in terms of customer importance and their preferences.

Being a key part of the business strategies of growth for entrepreneurs the long term customers are more likely to leave a positive review, especially when you request them.

These can also turn into a vast referral network especially with a huge boost for future.

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ADAPTING TO THE CANADIAN WORKPLACE CULTURE- A DIFFERENCE OF CULTURES DMM DEPARTMENT MB Enterprises

Adapting to different work cultures is

Comparatively, Canadians are a bit

Similarly, it’s important to gel and

a growing necessity for a particular

more relaxed as far as their

adapt to the Canadian work culture

person or group of people, especially

workplace culture and ethics are

like the Canadians.

immigrants working in that place.

found. They know well how to solve

However, it is understood that it can

the jigsaw puzzle at work, and they

All these challenges arise as most

be highly difficult to adapt fully in a

are very keen to take care of their

people are not fully aware of the

short period of time. Similarly in

time patterns.

workplace challenges as compared

Canada it’s a challenge to adapt to

to their home countries. These are

the work cultures, as Canada is a

The immigrants coming to Canada

challenges in terms of communica-

country which holds its unique work

every year from all around the world

tion, distribution of responsibilities,

culture that is even different from

brings valuable knowledge as well as

feedback, networking & others. Also

United States. Although, there are no

skills to the Canadian economy. In

includes feeling comfortable at work,

language differences or any other

spite of all the skills and knowledge

and being more relaxed in a team

significant differences apart from the

they have to face the challenges of

environment.

cultural difference. The nature of the

working and gelling with Canadians

Canadian people varies w.r.t. the

at the workplace. As they say, ‘Do in

Here are some of the characteristics

immigrants coming to their countries.

Rome What the Romans Do’.

of the Canadian work culture;

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1. THE CANADIAN WORKPLACE CULTURE- ‘AN EGALITARIAN CULTURE’

reason. The soft skills includes integrity, the ability of working

The Canadian workplace culture is highly identified to be far

being more flexible, positive attitude, time management,

more ‘Egalitarian’ than as compared to the cultures in many

good presentation skills, sound leadership skills, and quality

other countries. People coming to Canada usually have

to motivate the co-workers. All these skills combine to be soft

difference in adapting to Canadian cultures as they usually

skills and are more important in Canadian workplace culture.

in teams, being open minded, having higher tolerance levels,

are coming from hierarchical work cultures. As according to researchers in the hierarchical cultures, the managers are

Hence, people especially immigrants coming to Canada lack

more in charge of finding the solutions, taking most key

these skills as they are mainly from hierarchical backgrounds

decisions, giving the orders, and furthermore, guiding their

& cultures from their home countries.

employees to their daily activities.

However, in an Egalitarian culture, although the managers

3. THE ROLE OF VISIBILITY IN THE CANADIAN ENVIRONMENT- ‘NETWORKING IS KING’:

still have the control, but the employees are expected to

The role of visibility is highly significant in the Canadian work

show the initiatives. Apart from that, identification of

environment. It means being active at the workplace, and

problems, suggesting solutions to managers, and discussing

networking which is both good for having a job and career

what actions needs to be taken. This is a reason why

advancements. The best way in finding employment is

immigrants coming from Canada have the problem of

through networking in the Canadian job market that is hidden

adapting to Canadian work culture, i.e. Egalitarian. Mainly, as

for most immigrants. According to the work-placement

most of the people coming from ‘Hierarchical Cultures’

experts from Canada, a huge 85% of the jobs are filled

doesn’t have the ability to think except taking orders from

without even being advertised by the employers. This is

their managers. Obviously, managers usually from Egalitari-

mostly through networking, internal hiring and references.

an work culture don’t make a good opinion of such people.

They assume that such people are usually more needy and

To stay active at the workplace through networking its

lacking the ability to take initiatives.

preferable indeed to join groups, attend the conferences, trade shows and volunteer in the community. These are

2. HAVING THE IMPORTANCE OF SOFT SKILLS:

highlighted as key preferences in the Canadian workplace

In the Canadian work culture the importance of ‘Soft Skills’

culture. This shows that being visible in the Canadian culture

for the employees is considered important, e.g. communica-

always is a good prospect for career advancement aspects

tion skills. Ironically, soft skills are more important and

and improves networking skills at the same time.

mandatory than ‘Hard skills ‘or ‘Technical skills’ for a good W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

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CANADA DAY & HOW IT IS CELEBRATED IN CANADA & WORLDWIDE

DIGITAL MEDIA MARKETING MB Enterprises

Canada but also all across the world.

for Canadian citizens similar to what

CANADA DAY DECLARED AN OFFICIAL HOLIDAY- WHEN & HOW?

4th July holds for their neighbors, i.e.

Canada declared the day, i.e. 1st July

cance of Canada in the whole world,

United States of America. Known in

as an official holiday on 27th October

especially since 1982 when migrations

United States as Independence day

1982, and was known as Canada Day,

to the great land started to take place

i.e. the day when United States was

instead of being called Canada’s

at a faster pace.

declared a sovereign nation, i.e. 4th

Independence Day. This portrays the

July 1776, and the declaration of

unique and distinguished identity of

Independence was made officially to

Canada that is different from their

IS 1st JULY KNOWN AS CANADA’S OFFICIAL BIRTHDAY?

the public by Colonel John Nixon on

neighbors United States of America

The first of July is declared officially as

8th July 1776.

as they call their day as Independence

Canada Day, however, to say that the

Day. Prior to 27th October 1982, the

next 1st July is Canada’s birthday

Similarly, 1st July is declared all over

day was celebrated as Dominion Day

might not be exactly true. However,

Canada as national holiday as the

and Dominion Day was declared first

officially July 1 marks the anniversary

Canadians from one corner to the

a public holiday back in 1879.

of confederation, i.e. the day The

Canada Day holds equal significance

This is also due to the rising signifi-

British North America (BNA) Act came

other as well as globally, celebrate the big day while they give respect to the

Since being declared as Canada Day

into effect in 1867, and the Dominion

maple leaf and the Canadian flag.

in October 1982, the day holds vital

of Canada was created. In this ACT

importance for Canadians not only in

only some parts of the country were

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included, while the Indigenous

recent and higher importance of Saint

of an accident in 1997 in Paris, was

Canadians had no say in the decision.

Jean-Baptiste Day, i.e. on June 24th.

incidentally born on the same day, and

The ACT known as BNA Act meant

Some Canadians, especially the

celebrated her birthday along with The

that parts of the country known as

Indigenous people of Canada, i.e. Inuit

‘Canada Day’.

Canada were no longer a British

raise questions on Canada’s equality

However, very recently The Duke and

colony or a part of Britain. Full

and prosperity enjoyed by many

Duchess of Cambridge attended the

Canadian independence came on

Canadians. Thus, these are the

Parliament Hill celebrations in 2011,

17th April 1982, the day that Canada’s

Canadians for whom Canada Day is

soon after they got married. All the

Constitution was repatriated. Technical-

just yet another public holiday.

Royals mentioned also gave speeches

ly speaking 17th April 1982 can be

apart from marking their Royal

considered as Canada’s Independ-

The prime celebrations of Canada

ence Day, however, there is no such

Day takes place in Ottawa, which is

date declared as Independence Day,

the Capital city and is celebrated on

apart from 1st July which is celebrated

the vast lawns of Parliament Hill. The

universally and globally as Canada

place is capable enough to hold

CANADA DAY CELEBRATIONS IN CURRENT TIMES OF PANDEMIC COVID-19:

Day.

475,000 people. The show starts in

Canada Day will be celebrated on 1st

the morning and with a break in

July 2021 as an official holiday in

HOW THE CANADA DAY IS CELEBRATED COMMONLY?

afternoon, the people come back in

Canada. This is in the middle of

evening, while the show continues till

COVID-19, the Pandemic that has

In Canada, the day is celebrated with

evening. It holds tributes, awards and

been a cause of a series of lockdowns

huge passion and compassion for

recognitions for honorable people in

and global devastations and is

Canada. This is truly obvious and

Canada and highlights their impor-

currently in the third phase. The

significant in most parts of Canada as

tance and contributions for the great

upcoming Canada Day holds huge

Canadians wish & pray for their

country.

importance for Canadians, mainly due

country with patriotism for their nation

attendances.

to the character that they have

summer has already started so it is

THE ROYAL TREATMENT OF THE ‘CANADA DAY’:

virtually the start of summer holidays

In the past, Her Majesty Queen

for those studying in schools or

Elizabeth II, The Queen of United

Thus, Canada is the second largest

teaching. Most of the people celebrate

Kingdom & Canada, and mother of

country in the world, and is in the list

at home, while many Canadians

Prince Charles, along with Lady Diana

of happiest countries. The nation has

celebrate their country’s most promi-

and Prince Charles himself have

emerged as one of the best countries

nent holiday on vacations. In the

celebrated the Royal Canadian Day

to live, study and work. Also holds

French speaking province Quebec,

on 1st July in Canada. Lady Diana,

rights for all irrespective of color, caste

the emphasis is lesser due to the

the Queen’s daughter in law, who died

or creed.

and her national pride. In school the

W W W. M B E F O RYOU. C O M

demonstrated to fight the pandemic with consistency and resilience.

MBE BUSINESS MAGAZINE JULY 2021

21

Nunavut Day & Its Celebrations 9th July 2021

DMM DEPARTMENT MB Enterprises

Celebrated every year on the 9th of July is the Nunavut Day,

The territory is normally covered in snow as the region is

a territory that holds mega importance for Canadians in

regarded by most people as unsuitable to live due to extreme-

current times. In Canadian history this is the day that the

ly low temperatures. Originally, the Act was passed on 1st

Parliament of Canada passed the Nunavut Act, along with the

April 1999, but the day is celebrated later on July 9th, i.e. the

Nunavut Land Claims Agreement. Hence, the agreement

day of the passage of the Nunavut Land Claims Agreement.

declared Nunavut as a distinct region that is legally separate

This is historically more significant and holds vital importance

from the Northwest Territories. Happens to be one of the

for the inhabitants of Nunavut known popularly as Inuit.

coldest regions in Canada, as for Nunavut temperatures can go as low as -35 Degree Celsius. These temperatures are

‘NUNAVUT DAY’ & KEY DATES TIMELINES:

pretty normal and can even reach -40 degree Celsius during

The timelines for Nunavut Day dates back to 1870’s when the

the winter season.

Northwest Territories established. The Northwest Territories

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covered huge amounts of the western provinces of Canada including the region known today as ‘Nunavut’.

HOW THE CELEBRATIONS FOR ‘NUNAVUT DAY’ TAKES PLACE? Many people celebrate this day while taking a trip to Nunavut

Another key Timeline in the list is related to the Land Claim

which is a beautiful territory of Canada. It is considered as a

Negotiations and happened in 1976. The Inuit Tapiriit Kanata-

great place to visit for the adventure seekers of Canada and

mi entered in to the Land Claim negotiations along with The

the lovers of cold climates. Getting to Nunavut can be a bit

Govt. of Canada. This set down the framework for Nunavut

tricky as people have to do the relevant research regards to

seceding from the Northwest Territory.

encountering climatic hazards and availability of flights due to bad weather.

The most significant date in the Timeline for Nunavut is when

A day when the inhabitants of the territory, i.e. the Inuit plan

the Nunavut Land Claims Agreement was established. This

their feast and traditional foods apart from get-to-gathers.

happened on July 9, 1993 and the agreement gave the Inuit

One of the traditionally famous food that is widely eaten all

some portions of the Northwest Territory that was considered

throughout Nunavut is the ‘Muskox Burgers’.

separate from the rest. Finally the Nunavut Act was passed on 1st April 1999, the day which is celebrated worldwide as

In addition to all the relevant fun and traditional activities, the

April fool’s day. However, for the inhabitants of Nunavut, it’s a

people who visit Nunavut and those who are normal visitors

huge day as it holds significance that holds relevance with

learn about the Arctic survival skills. For that they have

regards to Govt. of Canada. Lastly, the date in the list of

resources in form of videos and books to watch & read

timeline is in 2001 when the date of celebration of Nunavut

regards to learning the survival skills. A comprehensive guide,

Day was switched. This switch was a key one that happened

what you need to do, if you find yourself in undesirable and

from 1st April 1999 to July 9. The new date holds larger

freezing locations in Nunavut?

significance w.r.t. the establishment of Nunavut Land Claims Agreement.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

23

THE IMPORTANCE OF CYBER SECURITY IN THE DIGITAL AGE DMM DEPARTMENT MB Enterprises

The digital age has seen many ups &

Cyber security is a different kind of

relatively new field in the cyber world

downs in the recent years and while

security, a sensitive segment that

more over due to the large amount of

we move forward digitally there are

relates to security in the cyber and

data handling that is done in modern

many new challenges in the cyber

digital world accompanied with

times. Hence, in the present scenario

world. Hence, not surprisingly the

comprehensive challenges. The

there is sensitive data that is continu-

digital age has brought a totally

security breaches in the cyber world

ously at risk and therefore, there are

complete change in the way we view

can have some fatal consequences

different kind of technologies and

and experience the world. It is how

keeping in view the amount of data

processes that are continuously

we look at things has changed

kept by organizations and nations

designed to protect it.

dramatically to cultivate a new age

digitally. The vital emphasis that is

An example of cyber-attack is the

phenomenon. The digital age has

being put on cyber security is also

famous and malicious attack on

most certainly brought its share of

due to the sheer scale of the World

yahoo that occurred in the year 2014.

problems with it. Hence, as the

Wide Web.

Therefore, as a result the accounts of approximately 550 million users were

connectivity increases so does the risk of security that has risen

What is Cyber Security?

breached and huge personal

exponentially.

Cyber security has emerged as a

information was extracted from those

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accounts. Hence, a huge question mark that has disturbed

MNC’s and other large companies. This largely depends on

the reputation of the enterprise and its credibility in the

the size of the companies and the amount of data that is

consumer’s eyes. The attack and similar attacks puts the

largely dependent on cyber security. It’s not only the Govt.

customers at risk and exposing their most valuable informa-

sector that holds risks, it’s the corporate sector as well that is

tion for those who can misuse the data. For the prevention of

usually at risk. This is the main reason why organizations

such malicious attacks many organizations usually employ

have to take appropriate steps for the sake of good security

cyber security experts. These experts are employed by

checks in place.

organizations who deal in constant online data sharing & large amounts of databases.

As the future is unpredictable and unsafe, therefore, it’s always a wise thing to have a line of action to protect

The Vital Importance Attached to Cyber Security in the Digital World:

sensitive and key information. This is information vital for the company before any substantial damage occurs.

‘Cyber security’ in the digital world is a prime concern and holds huge importance levels attached to the priorities linked

Can Cyber Security Be Pursued As A Career Choice?

with cyber security. This is the age of information technology

Regards to the modern challenges attached to cyber

and knowledge technology also linked with smart knowledge

security, it is largely considered as a career choice in most

sharing. As a matter of fact information technology has

countries. This is especially true for countries in the West,

bridged the gaps between nations with a huge impact.

who have designated cyber security experts in their most

Whether it is the organizations or individuals, everyone is

prominent companies. As part of the legislative measures,

storing their data on cloud. This ironically means that the

the ‘cyber security’ is celebrated in form of ‘cyber security

digital footprint is growing on a vast scale. With the evolving

weeks’ or ‘cyber security months’ in many companies. This is

of digital platforms at a rapid pace there are also methods

inform of seminars, and knowledge sharing on cyber security

present to protect the information security. Hence, in the

and different mediums attached with cyber security. A field

modern digital environment there are multiple factors that are

that is growing very rapidly not only as a career choice but

associated with cyber security.

for many as a highly productive area of research.

These includes data security, mobile security, network

More importantly, it holds significant values for those who

security, application security, endpoint security, identity

think cyber security can be pursued as a career. This is not

management, & disaster recovery. All these are variable

only in terms of monetary values and financial values for

forms of cyber security, while disaster recovery is one of the

cyber security experts, but also holds key values of change

most important methods for restoration from cyber-attacks.

as a recognized field. This is largely due to the change that is necessary in the field of cyber security in the digital age.

Why Cyber Security Is So Critical For Companies Worldwide?

Hence, a relationship that is vitally true with demand-supply relationship, while the demand is increasing every day.

Cyber security holds vital elements for companies especially

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

25

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KEY MOTIVATIONAL FACTORS IN THE WORKPLACE THAT IMPROVES EMPLOYEE EXPERIENCES

DMM DEPARTMENT MB Enterprises

Motivation in the modern workplace is a huge necessity

aspects are synchronized with the mission & goal of the firm

especially for improved employee experiences. It counts in

along with the profitability values.

many ways, however, the impact it has on the motivational factors for employees is indeed good for their sustainability.

The identification of the right talent for the right task is indeed

Not only it is an asset for improving work quality for the

an art that comes with excellence & being practical &

employers but also engineered success in the hierarchies.

proactive. Therefore, the motivational factors are the key

Engineering success in the hierarchies is a necessity for the

determinants of how to achieve a task while raising your

attainment of higher level goals especially true at the corpo-

internal energies of motivation. Why it is a pre-requisite to

rate level. For a positive employee experience it is a necessity

increase your internal energies & strength? Simply to be

to create an environment of trust, relationship, and motivation.

realistic in terms of your own goals along with company goals

The motive is the success of the company along with

in parallel. At the same time raising your internal energies

individual success and growth of the company. All these

through motivational factors helps in breaking the barrier that

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MBE BUSINESS MAGAZINE JULY 2021

27

is stopping you to achieve success. The following are some of

experience designated around recognition and rewards is the

the motivational factors that are a necessity for employee

essence of employee satisfaction. Thus, it also creates

motivation & experiences.

employee ownership and gives them a sense of passion for

1. BOOSTING TEAM SPIRIT:

their organization. While your work is being recognized with consistency, it’s important that you stay consistent in your

Improving the employee experiences at work as a priority

approach. Praising an employee and rewarding them appropri-

needs boosting team spirit as a key motivational factor.

ately means that you are motivating the rest of them to do the

Working together in a team environment needs some taking

same. This is the way as an employer you are encouraging

and the team spirit indeed plays a vital element in creating

your employees to take up the challenges for future success.

motivational values for employees. If you have individuals in your company that feel happy in their role. It is more likely to have a harmonious team that work together towards common

3. OFFERING CHALLENGING WORK & INCREASING COMMUNICATION:

goals. This is truly an essence of having a positive employee experience. Working in teams is especially a huge boost for

Increasing employee communication and offering them

team spirit for those who are new and inexperienced. These

challenging work are the two most profound ways of employ-

are employees in the learning phase and want to cherish the

ee motivations. These two dimensions enables the employ-

experience of team work. According to a research report from

ee’s problem solving skills, and triggers their creative insights

Harvard Business Review, close work friendships boost

for the company. It also enables them to think in the right

employee satisfaction and motivation at work by approximate-

direction as well as think forward for the growth of the

ly 62%. This is more likely that people who are best friends at

company. Apart from being motivational factors, both are

work will be interacting more likely after work due to similar

considered as the solution for employees to start thinking ‘Out

work interests.

of the box’. Hardly anyone knows what’s inside their head, until they know how to open it up.

Having an opinion for your work role from each and every team member will definitely open the loop holes of working in

How challenging work triggers the sense of affection from

a team as well as the strengths. This can be the best way to

work and sense of satisfaction is a common question. It

achieve perfection while working in a team environment.

indeed triggers the urge and the quest for employees to

2. RECOGNITION OF ACHIEVEMENTS:

explore new things and discover new heights.

Recognizing the achievements in form of rewards or any

However, increasing the communication not only helps you

other form of recognition e.g. a Prize is one of the best &

communicate all across the board, but also through many

most common ways of employee satisfaction at work. This

different stakeholders. You will feel more accomplished and

surely creates a pattern of trust between the employees and

motivated as an employee while you know the best ways to

the employer as the work relationship, i.e. bond gets stronger.

communicate within an organizational setup. Both factors

The bond not only helps in future sustenance but it surely

increase your ultimate bonding with the company in the

acts as a shield of success for the company. The employee

longer run.

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The Human Law, War and Separation of State, Religion and Business Part Two

DAVID RALPH MACKERETH dmackereth@canimac.com

The peculiarities of the US Senate representation, has an

In ’21 Lessons for the 21st Century we learn’, “All social

impact on the Law. With the current situation - two senators

mammals from chimpanzees to rats have ethical codes that

per state – resulting in 2.8 % of the U.S. population (represent-

limit behavior like theft and murder.” (2) While John Ralston

ing ten low population states) controlling 20 % (20 of the 100

Saul describes human evolutionary ethical development; “[…]

Senators) of US Senate voting. This leads to inflated

the law and its officers are capable only of prosecuting the

importance for States such as New Hampshire, Maine,

crimes which hardly matter. The major crimes escape them

Montana, Rhode Island, Delaware, South and North Dakota,

entirely.” (5)

Alaska, Vermont and Wyoming. California has four and half times the total population of these ten states, but must work

“Our rights orientation has led to a kind of minimalism – as

with their two senate votes versus these collective twenty.

long as it’s legal, it’s ethical.” Michael Josephson, American

Possibly, it may be time for the United States to update to a

former law professor and attorney (1988)

more representative format.

Sam Harris in his 2011 ‘Lying’ brings to our attention a Not to be outdone, Canada has a less transparent Senate

meaningful concern within the Digital Age, “[…] a person

screening apparatus: the party in power (Liberal or Conserva-

usually has to be a hero to be a whistle-blower, given that he

tive) appoints people to the Canadian Senate that have

will most likely lose his job for telling the truth.” We all

generally been most loyal to the particular party, (could be an

continue to deal with seriously outdated laws and Edward

athlete, a teacher, a business person, a journalist etc.).

Snowden in 2019 provides firsthand commentary on the law,

Canadian senators are not elected!

“which always lags behind technological innovation by at least a generation.” (Permanent Record) In 1988 Watson & Barber

Corporations, receiving many favourable laws and legal

adequately stated: “[…] without a new ‘electronic Bill of

rulings, and combined with the extraordinary growth of their

Rights’ we risk losing the gains in liberty won over the past

wealth through abstract financial instruments, are having their

centuries.” (6), over thirty years ago!

way in many jurisdictions. In 2015, Elizabeth Warren (US Senator, Massachusetts) chronicles this within the United

“To copy and circulate another man’s book might be regarded

States, “The failure to adequately punish big corporations or

as a meritorious action in the age of manuscript; in the age of

their executives when they break the law undermines the

print, such action results in law suits and damages.” H.J.

foundations of this great nation.” After our witnessing the

Chaytor, From Script to Print (1950)

almost comical Government bailout of American financial corporations after the 2008 Financial Meltdown: Ayn Rand

“The Napoleonic Code was one of the few substantial

already understood this in her 1962 ‘The Objectivist Newslet-

legacies of the French Revolution – and, outliving the

ter; “Free competition enforced by law is a grotesque contra-

emperor, became the basis for law in much of the modern

diction in terms.”

world.” (6)

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“I had rather record a thousand errors on the side of mercy

have only been twenty-nine years in all of human history

than be obliged to tell one act of severe justice.” Thomas

during which a war was not underway somewhere.” Chris

Paine, Letter to James Monroe (1794)

Hedges, War Is a Force That Gives Us Meaning (2002) And with most of those wars, “[…] there were no just wars. There

“No country can be well governed unless its citizens as a

were only cases of one war not being quite as bad as

body keep religiously before their minds that they are the

another.” Mencius (372 – 289 BCE)

guardians of the law […]” Mark Twain, The Gilded Age: A Tale of Today (1873)

“Peace is not an absence of war; it is a virtue, a state of mind, a disposition for benevolence, confidence, justice.” Baruch

The Digital Age has rendered society ‘Binary’: 0 or 1, Yes or

Spinoza, Theologico-Political Treatise (1670)

No, On or Off, True or False, Us or Them, etc. The law and the legal profession have Binary symptoms. If one can afford

“If you take pride in being a member of the Church, what

the best or a better lawyer, one can travel down the Yes/On

have you to do with war? […] what is more horrible than the

path, leaving the other party to follow the No/Off path, unless,

fact that the cross is honoured in both camps […]” Desiderius

also has access to adequate funding. Both participants are

Erasmus, The Complaint of Peace (1517)

citizens, supposedly covered by the exact same laws; however, the accomplice ‘Abstract Money’ can be the actual

“I have seen enough of the miseries of war, to wish it might

gateway to justice. The question is: Why have we allowed

never more have existed in the world, and that some other

‘Money’ to become a significant component of receiving

mode might be found out to settle the differences that should

justice? The Large Corporation or even the Government can

occasionally arise in the neighbourhood of nations.” Thomas

afford the very best lawyers and retain them over lengthy time

Paine (1)

periods, resulting in an unfair legal system, as a direct result of the ‘Cost” (Money or No Money). This occurrence should

(1) Rights of Man, by Thomas Paine (1791)

be probed, as we work towards saving Western Democracy – just as we have One Person / One Vote, we should have ‘One

(2) 21 Lessons doe the 21st Century, by Yuval Noah Harari

Law For Everyone’!

2018

THE HUMAN WAR

(5) Voltaire’s Bastards: The Dictatorship of Reason in the

Albert Einstein (1879 – 1955) has the brain power to provide

West, by John Ralston Saul (1992)

the rest of us with informative observations on War: with his intimate knowledge of the Nazis, Nuclear War, and Pacifism.

(6)The Struggle For Democracy, by Patrick Watson &

“That a man can take pleasure in marching in formation to the

Benjamin Barber (1988)

strains of a band is enough to make me despise him. He has only been given his big brain by mistake; a backbone was all he needed.”: “Force always attracts men of low morality”: “The more a country makes military weapons, the more insecure it becomes.”: “[…] a country cannot simultaneously prepare and prevent war.”: “The idea of achieving security through national armament is, at the present state [1950] of military technique, a disastrous illusion.”

‘Revenge’ is considered one of the ‘Eight Main Reasons of War’: owlcitation.com, and both eminent scholars Desiderius Erasmus and Arthur Schopenhauer attempted to guide human thinking on Revenge: “There is no greater proof of a small mind than to seek revenge.” – Erasmus (1517), and “The thirst for revenge is closely related to wickedness.” – Schopenhauer (1819) As I mentioned in the first paragraph, War has always been a part of the human historical record, and we find; “[…] there

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MBE BUSINESS MAGAZINE JULY 2021

W W W. M B E F O RYOU. C O M

Understanding of Life Insurance and Related Products SYED HASSAN

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Generally we do not have the understanding of Life

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ies.

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Disability Insurance: This Insurance is one of the best Living Benefit Insurance. In case of disability, to perform what one was doing, Insured will get monthly benefit. Disability can be

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MBE BUSINESS MAGAZINE JULY 2021

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any type of accident or Illness. This product is Income

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MARKETING STRATEGIES THAT ARE KEY TO FUEL YOUR BUSINESS GROWTH DMM DEPARTMENT MB Enterprises

Marketing strategies are one of the

discover for your company a profita-

marketing strategies. In the middle of

mandatory requirements to fuel the

ble niche.

the process, you are also working

business growth of a company. These

tirelessly to build a relationship with

strategies are in particularly signifi-

Secondly, you need to define a target

the consumer, through sincere value

cant since the launch of the World

demographics and have something of

addition. This sort of marketing

Wide Web, known popularly as the

value to sell them. Without the

strategy is based on the fundamen-

internet. Hence, these are known as

involvement of right marketing

tals of ‘Relationship Marketing’, and

digital marketing strategies as they

strategies that are needed to fuel

always provides sustainable results to

influence the digital media aspects in

your business growth, staying afloat

the marketer or the company itself.

a company.

is impossible. There are certain

Some of the most distinguished

factors that determine the marketing

marketing strategies adopted these

How they help in fueling your

strategies that needs to be applied for

days are as follows;

business growth? Is an interesting

a certain business growth, and how

question, as the answer differs with

they will be changed for sustainable

the company and the nature of the

business strategies.

1. THE USE OF ‘SOCIAL MEDIA’ AS MARKETING STRATEGIES: The usage of social media has

requirement? You simply need more than one strategy, as well as you

The idea and focus for better

increased in last 10-15 years since

need a strategy for every opportunity.

marketing strategies is in order to get

the launch of Facebook, Myspace,

According to most business pundits,

more visibility & consumer’s attention.

and Twitter & You Tube. All these are

growing a business isn’t easy as first

That’s the main reason why business-

examples of digital media, also

you need a concrete & successful

es need to spend more money and

known as social media, and play a

idea. Next from there you need to

involve themselves with distinguished

heavy role in the marketing strategies

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35

for a company. This is merely because the social media is

can be used effectively and efficiently for better and more

very common these days, and one of the fastest growing

focused consumer and marketing strategies.

media source, apart from being the most used ones in media & why is it a business edge towards the marketing

3. UNDERSTANDING & USING SEARCH ENGINE OPTIMIZATION:

strategies of many companies. More importantly, as part of

Part of the marketing strategies is the use of search engine

the growing business strategies it also determines the

optimization which needs better understanding & effective

consumer’s attitude towards the diversification in digital

usage in the world of digital media. It helps in bringing the

media strategies. In the initial stages marketing in social

page higher in top results when you search a key word that

media can be intimidating, however, as the marketing flow

relates to the information or any link with the webpage.

modern times. Determines the true importance of digital

gets smooth the marketing on digital media gets smoother for bigger, better & sustainable results. How you can use

For some people SEO can be frightening, but for many

social media for postings that can have an impact on the

people it can be a highly powerful tool. This is especially true

audience counts in every possible way.

when you know how to use the fuel effectively for better performance & search results that are more related to reality,

2. CREATING VIDEO TUTORIALS:

and concrete in many ways. Once you learn to leverage it,

Creating video tutorials is yet another way of profound and

the sky can be the limit for your company’s search engine

most effective marketing strategies. These can relate to

marketing.

information regards to a product, getting through an electronic item or product while knowing how it works, and coming up with promotional strategies that can have a positive impact

4. USAGE OF E-MAIL MARKETING SEQUENCES:

on the product performance. These are also knows as walk-through videos and are a very significant part of the

Another key marketing strategies that helps in fueling your

dynamic marketing strategies.

business growth is the effective usage of E-mail marketing sequences. These are the automated messages that go out

In this digital age, YouTube is the second largest search

to the users or the consumers once they subscribe to your

engine in the world standing tall behind Google. It is used

list. Hence, the user can effectively use the e-mail sequence

commonly whenever someone needs to learn something

to build a relationship with the subscriber. You just have to be

visually, they head there. Especially true, if you need product

authentic, as well as transparent and just have to convey

information, Product performance in any market, and how a

your journey in a much better & enhanced way.

certain product is useful for your usage. Ironically, YouTube

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GOOGLE PUSHES INTO E-COMMERCE STUART HIMMEL Staff Writer

Firm is forging deals with the likes of Shopify to help take on Amazon.

partnerships with Shopify Inc.,

Alphabet Inc.’s Google announced

Square Inc. and others to increase

last month that merchants using

more shopping on the search giant’s

Square, GoDaddy Inc, and WooCom-

Google is pushing further into

web properties – and very much not

merce will be able to sell products

e-commerce with new tools and

on Amazon.com Inc.

more easily on Google search, Maps and You Tube. Google introduced that feature for Shopify merchants and is now adding the Canadian company’s payment product, Shop Pay, as an option for consumers.

Google also plans to display buying options more prominently on its sites, adding even more ways to turn it into an e-commerce bazaar.

For Google and its allies, the strategy is about continuing to ride the pandemic e-commerce boom.

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37

Internet companies have piles on to capture more of this

es. While Amazon’s pricing and behaviour have upset plenty

online shopping market estimated at $7.89 trillion (U.S.)

of merchants, it remains a go-to destination for online

globally in 2021 by analyst EMarketer.

shopping, which is a lingering threat to Google’s core search business.

Consumers can now buy direct online, on social media, on a search, on video, on maps – that is the future of retail.

Google loses if your homepage for e-commerce becomes

Google owns the majority of those digital town squares, and

Amazon.com. Yet Google’s edge may be in helping business-

that’s where consumers are spending time.

es that already pay to promote their products on Google turn

Over the past decade, Google has made various attempts to

around and sell it there, too.

bolster its lucrative advertising business with e-commerce, including a delivery service and megadeals with retailers.

That’s particularly true of smaller, older companies. Going

Most attempts don’t stick. Still the company’s comparative

direct to consumer has been a lot harder than many of them

shopping service became the subject of a huge antitrust care

anticipated.

in Europe.

Bill Ready declined to discuss if Google had further plans for In early 2020, Google hired Bill Ready, a former PayPal

shipping and fulfilment, but he and Shopify President Harley

executive to run its commerce efforts. One of Ready’s

Finkelstein, were looking at a range of further collaborations.

earliest decisions was to kill the fee Google charged merchants to list on its shopping service. Over the past 12 months, the company has seen an 80% increase in participating merchants, including “significant growth” among small and medium sized businesses, Google said in April.

Google doesn’t disclose sales related to e-commerce. But the company said consumers show clear shopping intent on its services more than one billion times a day.

Of course, the unspoken marketplace is Amazon, the Goliath retailer with fast growing third party seller and ads business-

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MBE BUSINESS MAGAZINE JULY 2021

W W W. M B E F O RYOU. C O M

4 Trackable Metrics

to Move the Needle on Diversity and Inclusion Goals

ENTREPRENEUR.COM

In the recent past, business leaders treated diversity, equity

Now that we understand that goal, what metrics should we

and inclusion (DEI) as an afterthought. However, the tides are

use to judge performance? Similar to a basketball coach, we

clearly shifting: Calls for justice for victims of police brutality

can’t wait for the end of the game to measure success.

including George Floyd, Breonna Taylor and Jacob Blake

During a game, a coach considers rebounds, second-chance

have made the quest for diversity and equity in the workplace

points and free-throw attempts as leading indicators to predict

a collective one.

success business leaders must work similarly to produce effective results. With that, let’s look at some leading indica-

Companies have begun to spring into action. Many have

tors for DEI success as well as some suggestions for how to

appointed dedicated DEI officers and designed anti-racism

measure them:

trainings. Tough conversations are happening, the concept of bringing your “whole self” to work is gaining traction and

1. Representation is a necessary first step

organizations are openly voicing their commitment to “doing

As companies publish more DEI numbers, we’ve learned a

the work.” But when it comes to diversity initiatives, there’s still

collective lesson. Far too many businesses aren’t organized

a significant piece of the puzzle missing: the measurement

enough to solve current and future challenges. Having unique

portion.

perspectives join together results in better problem-solving overall. But that requires representation first.

Charting DEI efforts Here’s the question every company must answer: What are

In its purest sense, representation is the percentage of

the goals of your diversity initiatives? To gain traction and

employees on your team from underrepresented groups. This

affect institutional change, these initiatives must be tied back

might be people of color, folks with disabilities or another

to the business as a whole. DEI efforts can be linked to higher

minority group. As you build out your strategy for growth, think

satisfaction for both employees and clients.

about the diverse skill sets you need at all levels of the organization to reach your goals.

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MBE BUSINESS MAGAZINE JULY 2021

39

2. Take a look at your recruitment efforts

hires to hone their professional skills such as mentorship or

Recruitment is the door to your organization, and making it

career development programs?

wider is a massive step toward increasing diversity and inclusion in your workplace. As you build your diversity plan

4. Carefully examine pay, benefits and promotions

and grow your client base, be deliberate about interviewing

While recruitment and retention drive representation, pay,

diverse talent. For example, Hilton set a goal to have 50%

benefits and promotions drive retention. It’s a circular

diverse candidates considered for open positions.

relationship, and you want to invest in all of it. Look at Black women in the workplace, for instance, and you’ll see a clear

A good way to measure recruitment is by comparing the

story of inequality: On average, they’re paid just 63 cents for

number of applicants for open positions from targeted groups

every dollar a white man earns. By making pay, benefits and

against the overall applicant pool. This metric will help you

promotions core metrics, you illuminate this common area of

identify areas to improve, but you’ll need to add nuance to

discrimination.

make it count. Pair this analysis with a qualitative cultural assessment. What does it feel like to walk into your organiza-

Compare financial and nonfinancial rewards earned by

tion?

individuals from targeted groups to the rest of your organization. Then, consider how you can invest in keeping your

3. Find ways to measure and increase retention

talent.

Another useful method for measuring inclusivity is to compare the average tenure for employees from targeted groups with

Measuring the above metrics provides a great starting point,

the average tenure across the workforce. In many cases, you

but be sure to measure your progress a year from now. Has

want to measure this across leadership and departments so

your client base grown as a result of your DEI investments? Is

you can track variance within the organization.

your investment aligned with market growth areas? You’ll be

Measuring retention will hopefully allow you to identify

able to take things one step further and ladder your diversity

reasons why some minority colleagues leave. To improve this

and inclusion goals to business goals.

metric, you’ll actually have to make your workplace a welcoming environment. Do you have programs in place for minority

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MBE BUSINESS MAGAZINE JULY 2021

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CROSSWORD PUZZLE

LADIES FIRST (& VICE VERSA)

ACROSS 1 Final Commandment 6 Cooler 9 Down the_____ 14 "Here's looking___kid" (2 wds.)

15 Q-U link 16 Stalemate in chess, e.g. (2 wds.)

17 Mrs.# 43 19"99 and 44/lOOths % pure" soap 20 BPOE member 21 Tabula_____ 22 QB Favre and others 23 "Blue_____ II (Orbison & Ronstadt hit) 24 C.E.O., e.g.: Abbr.

25 Mrs.# 44 30 One of the l's in lol 32 Little piggy 33 Big first for a baby 34 Hollow center?

35 Superfund administrator: Abbr.

38 Police alert, for short 40 Louisvi lie Slugger 41 Yalies 43 Kit and caboodle 45 Slants 47 Mrs.# 35 51 Lawyers' org.

52 Most trifling 53 Smacks down in the Bible 56 Glasgow gal 57 Student-focused org.

60 Make like a hummingbird or helicopter 61 Mrs.# 38 63 Pong maker 64 Mine find 65 What Dorothy did to the Tin Woodman 66 High-!I.Q. group 67 Abbr. on old Asian maps 68 "Family Matters” nerd Down 1 Tattle or ta II follower 2 And others, for short 3 Said three times, a Three Stooges laugh 4 Rocky prominence 5 Mexican sandal 6 Literary castaway

7 Battery partner 8 Ultimate degree 9 Beehive or a buzzcut 10 Some parts of speech 11 Gait between walk and canter 12 Links rental 13 Major rtes.

18 Indiana politco Evan or Birch 22 [expletive deleted] 23 Oversized 25 Staff notes?

26 Hawaii's Mauna_____ 27 Cornered (2 wds.)

28 Cruel 29 Living units: Abbr.

30 Actor Cobb 31 "It was_____huge mistake!"

36 They're often copped in court

37 "All systems go" 39 "Gesundheit!"

42 Some Winter Olympians 44 Certain bank workers 46 Summer hrs. in D.C. 48 Spain and Portugal 49 Less of a mess 50 Old political cartoonist Thomas 53 Fake 54 Bit of dust 55 "Terrible" czar 57 Tyler-Taylor link 58 Elder or alder 59 Extra: Abbr.

61 Beantown, on scoreboards 62 Douglas______

See previous issue answers on page # 12 W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

41

Facebook To Pay 14 Firms For News STUART HIMMEL Staff Writer

Critics say social media giant using deals as way to get ahead of regulations Facebook Inc. unveiled a plan last month to pay some Canadian publishers for news stories on its platform, but experts say the move diverts attention from forthcoming regulation efforts.

California based tech giant Facebook said it will pay 14 publishers, including the National Observer. FP Newspapers, Le Devoir, the Tyee and the publisher of Le Soleil undisclosed amounts to link to their articles on its COVID-19 and climate science pages or in other unspecified use cases.

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MBE BUSINESS MAGAZINE JULY 2021

Deals made under the news innova-

ment should be viewed as

tion test programs were also reached

Facebook’s way of getting ahead of

with the Coast, the Narwhal, Village

potential regulation in Canada

Media, the SaltWire Network, the

without tackling much of the criticism

Sprawl, Discourse Media, Narcity,

it faces over issues such as privacy

Blog-TO and Daily Hive.

concerns and the prevalence of misinformation on its platform.

Facebook would not disclose the

There are some fundamental

value or structure of the deals and

problems with Facebook and this

would not say if other publishers were

glosses over all of that and makes it

approached for the project.

much less likely that Canadian officials will actually consider the

It says the program will be multi-year

possibility of regulating them in ways

in scope and does not include

that will affect these much deeper

payments for news links already

seated issues.

posted on Facebook by publishers.

Industry watchers say the deal brings

Those issues, include pervasive

cash to media companies hurting for

surveillance practices, data collection

advertising, but believe the arrange-

strategies, non-co-operation with

W W W. M B E F O RYOU. C O M

authorities and a history of hosting misinformation and

In Canada, Facebook has promised to spend at least $8

hateful content. They have cropped up as Canadian media

million over the next three years on journalism initiatives,

companies have watched their revenues slip away and put

including funding reporter fellowships at the Canadian Press

much of the blame on big tech.

and grants for media organizations run by people that are Black, Indigenous or of colour.

A 2018 report from the Canadian Media Concentration Project revealed Google had half the country’s internet

Facebook, last month declined an interview to discuss its

advertising market share in 2018, with Facebook trailing at

latest media efforts, but the company’s global director and

27.3% and Bell; Torstar, the owner of the Toronto Star;

head of public policy, Kevin Chan, said in a statement that

Twitter; and Postmedia (National/Financial Post, the Sun

the program supports journalism and will allow the company

newspaper family across Canada) sitting at under 2% each.

“to partner even more closely with publishers to help them

That equates to $3.8 billion in advertising revenue for google,

build sustainable business models. Only through communica-

up from $2.8 billion in 2016. Facebook made $2.1 billion in

tion and collaboration can we make progress and we look

advertising in 2018, while Bell made $146 million, Torstar

forward to continuing our work to promote a healthy news

earned $120 million, Twitter got $117.5 million and Postme-

industry in Canada.”

dia $116.4 million.

Blayne Haggart, a senior fellow at the Centre for InternationMeanwhile, the federal government is in the process of

al Governance innovation believes the efforts to announced,

considering legislation that could force tech companies to

continue to embed Facebook in the media ecosystem and

pay for news on their platforms and dole out penalties when

build publisher’s dependency on a ‘single foreign and

problematic content is not removed quickly.

capricious platform’.

Other countries are dealing with similar considerations.

Instead of these voluntary deals Facebook offers media, he

Australia, for example, unveiled plans earlier this year to

thinks the company needs to be much more heavily regulat-

make social media companies negotiate payments to

ed than it is now and authorities should be taking a greater

publishers there. Facebook responded by quickly blocking

interest in ensuring the news the platform shares is of quality.

Australian users from posting or seeing links to local or international news websites, only to reverse course days later.

W W W. M B E F O RYOU. C O M

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43

horoscopes

july 2021 cancer Strengths: Tenacious, highly imaginative, loyal, emotional,

have enough coping and defensive mechanisms for the

sympathetic, persuasive

outer world, and have to be approached with care and understanding, for that is what they give in return.

Weaknesses: Moody, pessimistic, suspicious, manipulative,

Lack of patience or even love will manifest through mood

insecure

swings later in life, and even selfishness, self-pity or manipulation. They are quick to help others, just as they are

Cancer likes: Art, home-based hobbies, relaxing near or in

quick to avoid conflict, and rarely benefit from close combat

water, helping loved ones, a good meal with friends

of any kind, always choosing to hit someone stronger, bigger, or more powerful than they imagined. When at peace

Cancer dislikes: Strangers, any criticism of Mom, revealing

with their life choices, Cancer representatives will be happy

of personal life

and content to be surrounded by a loving family and harmony in their home.

Deeply intuitive and sentimental, Cancer can be one of the most challenging zodiac signs to get to know. They are very

Cancer - the Brave Crab Sent to this Earth by something

emotional and sensitive, and care deeply about matters of

they believe in, only to mess with someone bigger than they

the family and their home. Cancer is sympathetic and

are, this isn't an animal aware of their strength. Patriotism

attached to people they keep close. Those born with their

can make them endanger their own wellbeing, fighting for

Sun in Cancer are very loyal and able to empathize with

someone else's cause, as if others can become their higher

other people's pain and suffering.

power. The Crab knows where they're going, but this is often in a wrong direction, at least until they learn their lessons

The sign of Cancer belongs to the element of Water, just like Scorpio and Pisces. Guided by emotion and their heart, they

and start relying solely on themselves.

could have a hard time blending into the world around them.

CANCER LOVE AND ROMANCE

Being ruled by the Moon, phases of the lunar cycle deepen

Cancer is a very emotional sign, and feelings are the most

their internal mysteries and create fleeting emotional

important thing in their relationships. Gentle and caring, they

patterns that are beyond their control. As children, they don't

will show their sensibility to the world without even thinking

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MBE BUSINESS MAGAZINE JULY 2021

W W W. M B E F O RYOU. C O M

they might get hurt. For partners, they always choose a

socializing at home, where intimate atmosphere can be made

person who is able to understand them through non-verbal,

and deep understanding shared in circumstances under their

silent contact, and a shared daily routine, and their affection

control. Intuitive and compassionate, they are sometimes

won't last long with superficial, flaky or unreliable partners.

impossible to understand from an extremely rational point of

The lack of initiative these individuals suffer from won't make

view.

it easy for them to build a sex life they wish for, if they don't find a partner who is able to make them feel calm, protected,

Family - Cancer is the sign of family and these individuals

and free to express.

care about family bonds and their home more than any other sign of the zodiac. Deeply sentimental, they tend to diligently

This is a dedicated sign, ready to make many unhealthy

preserve family memories, keeping them intact for years.

compromises only to keep their image of a family going, and

When their personal lives are fulfilled, they make wonderful,

could choose partners who are in a way selfish of abusive.

caring parents that seem to know how they children feel even

Shared responsibility and a life together with their partner

when they are miles apart.

makes them feel secure and ready for the next step in life, no matter if it is a child, a new job, or simply a cleanup in the

CANCER CAREER AND MONEY

field of friendships and relationships that became obsolete or

When a job needs to get done, a Cancer will roll their sleeves

hurtful. In love with children, parenthood, marriage and

up and finish it successfully. If they are left alone to work, they

traditional values, they can still be misguided by people they

usually perform better than when surrounded by other

admire and trust into changing their honest approach to a

people, loyal to their employer and focused on the task. They

modern one that doesn't fit their true personality.

will have great careers as nurses, housekeepers, gardeners, politicians and decorators.

Compassion and understanding that a Cancer chose to send your way shouldn't ever be taken for granted, or they will

For Cancer representatives, security and money are of great

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run.

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CANCER FRIENDS AND FAMILY

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VARIOUS TYPES OF BRANDING & HOW TO USE THEM FOR GROWTH DMM DEPARTMENT MB Enterprises

Branding is used artistically &

future. The different types of branding

segmentation. In this regards market

creatively for a huge audience for the

values are related to cultural as well

segmentation holds values of growth

growth of the brand and promotion of

as global significances that relates to

for a particular brand depending on

its uniqueness. It demonstrates the

the branding strategies. A product

the competitiveness of the markets.

attitude of a brand over the years and

needs no introduction when it gets

Most importantly, using them for

how the brand will perform in the

popular, however, creating brand

growth effectively is the goal that

years to come. An example is the

values and increasing a brand power

needs accomplishing for bigger &

transformational changes in the logo

always helps the product life cycle in

better results.

of McDonald’s, which has

the most competitive markets. Known

transformed from 1975 to 2003 and

in technical terms as brand identity, it

The various types of branding are

totally different and simple in 2019.

holds values of uniqueness of a

mentioned as follows;

The latest one is an illustration of the

brand in the most competitive

values associated with the brand, its

markets. It demonstrates the fighting

1. SERVICE BRANDING:

demand in the food & beverages

spirit that relates to a brand perfor-

Service branding as the name clearly

industry and its corporate social

mance and how that brand will

suggests relates to the services in

value elements.

compete with the dynamics of other

whatever field or business you are

similar brands. It also demonstrates

associated with. One of the biggest

A brand significance that holds

the customer liking and customer

challenges while working in a field,

values related to brand loyalty

loyalty aspects, which indicates why

business or provided any services is

aspects is indeed an answer on how

that particular brand is so famous

ensuring service excellence, i.e. you

the brand shall be performing in

amongst the customers with selected

deliver the best services at all times

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MBE BUSINESS MAGAZINE JULY 2021

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and at any cost. It’s all about you the service provider and

commonly where two identical cars of a production line are

your customer, consumer or user of the service. It is certainly

given different names and badges. Example includes Aston

defined by the experience you provide your customer. This is

Martin Cygnet and the Toyota Scion IQ, as being the two

irrespective of whether they are calling you remotely, meeting

identical cars with different brand identities.

you in person, or meeting you in-store or at your business premises. Service branding is always linked up with the

3. RETAIL BRANDING:

provision of best services as part of the deliverables from

Retail branding is another type of branding where the

your end. There are some key elements of service branding

strategy is simply to promote a brand via its retail identity. A

that are under your control, while the others are not in your

simple example is an Apple Store in City Centre or a

control as they are controlled by the consumer or the user of

shopping mall holds more importance and values regards to

the services. All the elements leads to the firm’s brand equity

its brand identity, rather than being available readily in a

which is a very important part of a service branding model.

supermarket, i.e. Walmart. The supermarket is one of the

With the rise of the internet, the service branding has been

biggest retail chains in United States, also present in

made more complex, ironically, as more communications

Canada. However, from the value preposition the apple store

channels have opened up. The urge and desire to provide a

has more values attached to the famous brand regards to its

consistent service all across the multiple channels is

brand identity. Retail branding is complex simply because

popularly known as Omni-channel customer service.

store has layered objectives. As an example Amazon has a trendy bookstore in Seattle, which bears little resemblance to

2. CORPORATE BRANDING:

the enormous warehouses where most of its products

Corporate branding is a branding type that is one of the most

originate.

important ones with key values attached to branding. The brand reputation plays a huge role in the future success of a

4. CULTURAL BRANDING:

particular business. This relates significantly to everything a

Cultural branding relates to the cultural aspects linked with a

company does, the target audience that they desire to target,

brand or how a brand seeks to build a positive shared

and the product it sells. Apart from these key factors all

identity. Cultural branding is more linked with geographic

includes how it treats suppliers and employees. The name is

branding due to the demographics that play a huge role in

also very critical as it affects the reputation, and holds values

both types of branding. Mainly promotes through patriotic

of success for the brand itself. Conclusively, it also impacts

and national values and pride making a brand a national

your pricing strategies.

identity. Both the types of branding goes hand in hand. The geography of a place influences the culture of its people,

As an example of corporate branding we can discuss the

while the human activities affect the place. Involves values of

automobile industry. A common practice of the automobile

emotional intelligence more as compared to other branding

industry is known as ‘Badge Engineering’. This happens

types.

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

49

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INTERVIEW WITH Marc Ouayoun

PRESIDENT AND CEO OF PORSCHE CANADA

By Katie Underwood May 24, 2021 Courtesy: www.canadianbusiness.com

"Electrification is the way to bring the brand into the future. We can’t only look in the rearview mirror."

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MBE BUSINESS MAGAZINE JULY 2021

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country’s fastest growing companies and their innovative

For outsiders, can you explain the zeitgeist of the automotive industry right now? How are those in leadership viewing cars, drivers and the future of driving, in general?

leaders, who are changing Canada for the better.

Cars have been such an important pillar of mobility during the

Canadian Business is relaunching in fall 2021, building on its platform as a trusted media brand and social network for the

last century. I mean, the whole development of the world has Canadian Business gives these leaders—and those who

been around cars, and we are now in a time where the

want to learn from them—the resources, networking opportu-

automotive sector is really at a crossroads. Now society is

nities and inspiration to innovate, connect and continue to

changing, with all the environmental regulations that impact

challenge the status quo. One of the ways we are doing this is

lifestyle and city developments, plus pressure from regulators,

through launching the Canadian Business Leadership Circle,

the change in consumer demands and digitization.

CB’s leader-in-residence program where each month we in their field. As part of the program, readers will have the

How do you suspect automotive will influence larger realms, like city planning?

chance to connect with these progressive-minded business

Now, it’s really time for the automotive industry to adapt to

execs for mentorship and professional development through

cities—specifically, how to reduce congestion and how to

exclusive content, virtual fireside chats and more.

improve air quality. It’s clear that if we change nothing, the

engage a different C suite-level executive making an impact

conditions will worsen. There is a lot more knowledge and Joining us as leader-in-residence for May is Marc Ouayoun,

expertise coming from the different municipalities and local

President and CEO of Porsche Canada. Here, he chats with

governments, so we are partnering with cities to find

writer Katie Underwood about the true meaning of disruption,

solutions through artificial intelligence. The connected car, for

the future of mobility and the value of making learning a

example, could communicate with a stoplight to reduce

lifestyle.

congestion. We’re working on apps that would tell you where

How are you and how have you been holding up during the pandemic?

My routines are obviously changing—even just in the way I

to park in a city. We work hand-in-hand with planners to make sure we understand the trends, and how to complement public transportation. It’s almost a blank page of what is possible right now.

organize my day. We travel a lot less, so I have more time to think a little bit more strategically about my management

How have the requirements for leadership in automation changed since your Daimler days?

style, my priorities, my values. In every crisis, there is an

I think that the role of management has completely changed

opportunity.

over the years, and I’m really happy because I feel aligned

really step back a little bit and look at my daily business, to

Tell us about your career. What brought you to Porsche Canada?

with its direction. Before, it was completely vertical; very “I say, you do.” Now, because there is so much automation of tasks, you have more time for intelligence, for relationships

I’m a car guy. When I was a teenager, I had posters of the

and for creativity to think about where your industry is going.

Porsche 911, Turbo and 959 on the wall. I had a great

What are the new trends? What are younger generations

opportunity to start working in the industry in 1995 for

thinking? Things are more horizontal and more collaborative.

Daimler, where I learned a lot. Then I joined Porsche in 2006,

It’s a reverse-pyramid that allows you to leverage all the

where I started as a sales director in France. After a couple of

talents of an organization to achieve its vision. I have always

years, I expanded my scope to retail and network develop-

thought that it’s very important to be transparent and empa-

ment. I was appointed managing director in France in 2011.

thetic. In a management role, you need to be strategic, but

After six years in that position, I started to wonder what the

you also need to care for people.

next assignment could be—and if you want to have a global North America. It sets the benchmark for automotive retail

‘Disruption’ is a very buzzy—some would argue overused—term. What does it mean to you?

and mobility solutions. I thought that Canada would be a

For me, it’s about anticipating, being bold and actually driving

perfect place to continue to learn, and now I’m entering my

change—leading the race. A good example is electrification:

fourth year here.

A Porsche means a roaring engine, full of horsepower. Some

view in the automotive business, it’s very important to go to

people thought we’d be the last brand to move into electrification. But if we didn’t move towards a completely new, “disrupted” powertrain with “disrupted” energy, we would be nowhere

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

53

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today. We know that it’s the right way to bring the brand into the future. We can’t only look in the rearview mirror.

What role has mentorship played in developing your career to this point?

I was very lucky during my career, because I had great bosses. I consider them my role models. I had managers that were a lot more detailed about execution, and some with a lot of emotional intelligence. I learned so much from all of them.

There are some leaders who try to make a career by criticizing others—saying, “Oh, I would do that job better.” I always try to help my staff and create the best conditions for their promotion. It has always been my belief that if I do my job properly, that will naturally happen.

What practices do you have in place to keep you dreaming big?

I think it’s about being very open to the world because, as I said, it is changing very rapidly. I also try to connect with younger generations, and get a bit out of my comfort zone and routine.

When I started in the industry, it was all about going from A to B more quickly than anyone else. Now, everybody is going the same pace on the road, so it’s all about design, engineering and efficiency. You need to understand the driving factors behind change. I spent some time in China to learn about retail—the luxury sector, in particular, and what is changing in fashion and cosmetics—as a way to understand where consumer demand is going. Two years ago, I took an extensive management program at MIT in Boston. It’s just about always learning—and not just when you’re a student. It has to be a lifestyle.

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MBE BUSINESS MAGAZINE JULY 2021

55

The Difference Between Mergers & Acquisitions As Part Of Growing Business Strategy

DMM DEPARTMENT MB Enterprises

As part of the growing business strategies, the two most

‘Take-over’ and occurs when a supreme company with bigger

common types and the most popular ones are mergers and

and larger profits takeovers a smaller company for bigger and

acquisitions. These are the two common corporate restructur-

better results.

ing strategies that the businesses use in order to increase the maximization of profits for attaining sustainable business

COMPARATIVE ANALYSIS OF THE TWO IN TERMS OF BUSINESS GOALS:

targets. It is also known in some companies as one of the

The mergers in the corporate setting are considered to be a

change management strategies that are used to overcome

friendlier corporate restructuring strategy. The main reason is

some business challenges.

such a business strategy is voluntarily and mutually beneficial

their corporate & business values. However, the main goal is

for both the companies. However, if we do a contrast, the The merger strategy helps in increasing the utilization of

acquisitions are generally more of a negative connotation. It

resources and formulating a strategy to overcome business

seems similar to a game of monopoly where you can buy

losses. It’s not uncommon to find both terms used

one’s property when the other party comes into a losing

interchangeably in the business world.

situation. Acquisition is thus a business strategy adapted by entrepreneurs who want to expand their business empire fast

While we discuss both in detail it’s imperative to know where

and with profitable margins.

the main difference lies. A merger is when two separate companies voluntarily and equally amalgamate or fuse

During a merger, a new company is normally formed under a

together and become one new company. Under such circum-

new name. However, on the other hand, in case of an

stances, the company is under sharing of resources as well

acquisition, it doesn’t require the formation of a new company.

as profits and losses equally depending on the agreement of

Instead in most cases the company uses the name of an

merger between the two companies.

acquiring company. While we discuss more differences, it’s imperative to know the differences of purpose in both the

However, acquisition is a process where one business entity

business strategies. Hence, in case of the merger, the

buys and takes over another entity. This is also known as a

purpose is to increase the operational efficiency that’s lacking

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MBE BUSINESS MAGAZINE JULY 2021

57

and decrease competition. While in the case of an acquisition

business processes. More diversification means more means

the goal is simply to stimulate the instant growth or to

of accumulating profits and being more sustainable in the

complete the supply chain. In simple words, the purpose is to

business world. A world full of challenges and opportunities

become bigger and larger in size, structure and business

every day.

operations. The size of the merging companies stays the same in most mergers happening in the business world, while

Other two key reasons for both are cutting the redundant

the size in acquisition gets bigger for acquiring companies.

operations costs and surviving the ever-changing markets.

Operational costs needs to be controlled strategically,

MOST COMMON REASONS FOR MERGERS AND ACQUISITONS:

especially in varying business demographics. The last two

There are a number of reasons that mergers and acquisitions

bringing acceleration in growth. Both being a measure of a

are seen so commonly in the corporate business world. All

company’s profitability and production outputs. Thus, all these

these reasons are common for both of the corporate restruc-

factors are a key part of the change management targets that

turing, however, the impact and the business strategies vary

are achieved with formulation strategy through mergers and

accordingly. One of the biggest reasons for both is gaining a

acquisitions.

reasons being acquiring the skills and technology as well as

competitive edge that is highly critical for business sustenance. The corporate world is like a ‘Rat Race’ and gaining competitive edge gets important for companies when they want to gain their power over others. The next reasons are increasing the proficiency and bringing diversification in

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Greenpeace Canada

‘History & Activities In Canada DMM DEPARTMENT MB Enterprises

‘Greenpeace’ is a charity based organization as well as an independent organization that doesn’t make money from any

THE MOTTO OF ‘GREENPEACE’: The organization truly believes that optimism is yet another

corporations or governments. The organization relies on

form of courage, which needs to be shown heavily. Hence,

donations and charity from the people as they work on funds

they also believe that a billion acts of courage can be good

from people, companies, and different groups and organiza-

enough to spark a brighter tomorrow. The sustainability

tions working for the cause of environment in Canada.

measures taken today will definitely help in making a brighter and better tomorrow for the citizens of the world. The compa-

The volunteer’s work is at the heart of Greenpeace’s mission.

ny truly believes that this mission can be accomplished

The mission is to spread awareness and bear witness to the

together along with the help of people and communities that

attacks on environment. Thus, taking responsibility of the

are aware of the ongoing environmental hazards. The mission

environmental hazards taking place in various places in

further includes environmental sustainability, and achieving

Canada.

targets in alliance with environmental goals of many different

W W W. M B E F O RYOU. C O M

MBE BUSINESS MAGAZINE JULY 2021

59

environmental stakeholders. These targets also includes

activities of Greenpeace Canada is the activity in 2011, i.e.

fighting climate change & reducing carbon emissions.

some twenty years later. This is after the release of Greenpeace’s Dirty Laundry Report. The major clothing brands

The values of the Canadian not for profit organization is to

commit the elimination of discharges of the hazardous

use non-violent creative action towards a greener and more

chemicals from across their entire supply chains and the

peaceful world. This is also the agenda and oath of the

products within Ten years.

Canadian PM, Justin Trudeau, and the President of United States, Mr. Joe Biden. Both the respectable leaders hold

FORESTRY EFFORTS IN PROVINCE B.C.:

higher agendas for climate change and other environmental

Just five years back i.e. in 2016 that is after decades of

objectives.

campaign work by Greenpeace Canada. A huge 85% of The

TIMELINES OF SUCCESSES & ACTIVTIES:

Great Bear Rainforest in B.C. got protected from the industrial logging. A huge step against deforestation and industrial

Since the year 1971, Greenpeace has been busy with its

logging while controlling the forestry of British Columbia. Vital

various agendas for the environment and their efforts have

steps towards the environmental efforts in Canada as British

been global in combatting the environmental issues. In 1972,

Columbia holds huge importance to Canada w.r.t. the climatic

i.e. after the first Greenpeace action in 1971, the USA

hazards as well as natural resources. In 2017, just the next

abandoned the nuclear testing grounds at Alaska. Precisely,

year, after decades of campaigning and work by Greenpeace,

the place is known as Amchitka Island in the huge snow-cov-

community groups, allies and other environmental organiza-

ered Alaskan region. In the year 1982, i.e. ten years after the

tions. TransCanada was the energy company that cancelled

abandoning of the nuclear testing grounds in Alaska, the

the Energy East tar sands pipeline.

activities of 1982 are quiet famous. This is after at sea action against the industrial whalers. Because of the efforts of

All these efforts from Greenpeace Canada shows the efforts

Greenpeace, a whaling moratorium is adopted by the Int.

regards to the environmental sustainability in North America.

Whaling Commission. International Whaling Commission is

Green peace is still working on its goals for environmental

an international body, with its headquarters in Cambridge,

protection and aims to deliver the best in light of the Canadi-

United Kingdom & was founded in 1946. A decent step

an Govt. policies aligned with that of United States. The

towards the environment as Whales holds a key significance

organization’s role is getting more critical with regards to the

in the vast oceans of North America.

environmental activities globally.

After nine years of the Whaling Moratorium, another key event that happened was after the lobbying by Greenpeace and other organizations. This was an agreement to a fifty year ban of mineral exploitation on the continent by at least thirty-nine Antarctic Treaty Signatories. Next in the Timeline of

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SYED MANSOOR ALI NAQVI

AUTOBIOGRAPHY “As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work- MENTOR –CHAPTER 11” The Autobiography of Mr. Syed Mansoor Naqvi, The man who made it possible just with a vision and a dream in his eyes.

“A Successful Canadian Entrepreneur”

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WE ARE HIRING!

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WORK INFO: Room & Board Provided

HOW TO APPLY Email: gm@senatorhoteltimmins.ca Phone: (416)-918-1356 (12:00 PM to 05:00 PM) Mail: 14 Mountjoy Street, South Timmins, ON P4N 1S4 Note: Anyone who can legally work in Canada can APPLY for this job, If you are not currently authorized to work in Canada, The Employer will not consider your job application

Career Overview As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, finances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment.

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Daily Operations, Financial, and Marketing Duties Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing.

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Human Resources Responsibilities As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members.

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Ingredients Of A Healthy Lifestyle The Change You Need’ DIGITAL MEDIA MARKETING MB Enterprises While we keep realizing the impor-

you agile and fast but also makes you

& physical health. As part of the

tance of weight loss and encountering

a key player and involver in healthy &

self-care, weight management and a

health problems. It is indeed vital to

wise decision making.

healthy lifestyle indeed holds priority

realize the key ingredients of a healthy

ingredients. These two aspects signify

lifestyle. This simply means a lifestyle

‘An Apple a day, Keeps the doctors

why the importance cannot be ignored

that is balanced regards to your food

away’, a saying that determines the

in the world of fitness where seeing is

in-take & is ideal w.r.t. the change you

importance of an Apple in-take every

believing. As a person with a good

need. Looking smart is more impor-

day which is a highly rich ingredient

Know-How the knowledge and

tant than anything these days, vitally

with iron. The goal is to emphasize on

awareness for the change you need is

to stay fit and up to the requirements

weight loss and calorie management

integral to spot.

of the corporate world. Your fitness

which is been identified as an

matters most to you and next to others

important tool. Self-care is about

The following are some of the things

linked up with you in your personal

creating a daily routine that suits you,

you have to know to help you achieve

and professional life. It not only makes

while taking good care of your mental

a healthy lifestyle physically & mentally.

1. KEEPING TRACK OF YOUR MENTAL HEALTH: Keeping a track of your mental health is the priority in achieving a healthy lifestyle effectively. This can be a

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challenge with your hectic 9-5 schedule that can be extenda-

3. 10,000 WALKING STEPS A DAY

ble if you have work pressures or task management challeng-

Download the steps app on your mobile and start walking

es. You just need to ponder on how you can stabilize your

every day for at least 1.5 hours, i.e. 10,000 steps a day. This

mind with more eagerness towards mindfulness and calming

will be occupied in your mind as a daily goal so that you keep

activities and behaviors. Avoid using negative thoughts,

improving regards to your health issues that includes weight

emotions and words, in fact be positive in your approach

loss and cardiac exercises. Walking is termed as one of the

towards a sound and healthy lifestyle.

best and most simple of the exercises that not only helps

The best thing is to meditate everyday at least 20 mins to half

improve your digestives, but helps you achieve your fitness

an hour, if you have priorities to achieve regards to your

levels. Every step you take towards 10,000 will be a step

health management targets. Start making this a habit while

forward towards your health targets. This shall be a mental

you breathe-in fresh air for your lungs and breathe-out the

booster in brainstorming your daily targets at work, and how

stress and all the tensions that are hurting you in form of work

you can balance your personal life with work life. It also gives

pressures. Relax with a positive mind frame and ponder on

you time to think and find a strategy regards to your challeng-

the good things in your life while you take delight in your life

es.

activities every minute. wrong or need some improvements. Make a positive start for

4. FUELING YOUR BODY WITH FOOD & REGULAR MOVEMENT:

your health with your mindset and look for the space around

Just as a car needs fuel for movement, a human body is

you. Keep accepting your flaws and keep talking to yourself

largely dependent on food in-take and regular movements for

that you need improvement and you need to work harder with

attaining higher energy levels. Food in-take should be made

your grey areas. Meditation, Yoga, listening to music and

simple, but regular in-take in form of fruits, and snacks keeps

taking a nature walk always helps in nurturing your mind for

your body energized. It surely is an ingredient of success if

being healthy & positive.

you know how much calories you are taking in and how much

Keep analyzing where you are right, and where are being

2. REPLACEMENT OF BAD HABITS WITH HEALTHY ONES:

you lose through exercises.

Replacing the bad habits with healthy ones can be difficult but

Your regular movements in form of taking a staircase instead

will always have a positive impact on your life. This can be in

of a lift, or parking your car far from the regular car park and

the longer run, i.e. giving you sustainable benefits with

taking some walk really helps. This is inform of regular

powerful features and impacts on your life. An example of bad

movements or giving some time on a break in the play room

habits are too much drinking of alcohol, smoking heavily, and

while playing a game of Table Tennis. All these activities not

being an introvert rather than being with people. These habits

only makes you healthy, but keeps you mentally fit. Regular

can be replaced with regular exercising and walking, drinking

activities highly matter on your track of fitness.

green tea, instead of being a heavy alcoholic, and avoiding smoking for good and switching to fruits and juices instead.

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MBE BUSINESS MAGAZINE JULY 2021

71

How Hotel Crm Is Used Effectively

In The Hospitality Industry?

DMM DEPARTMENT MB Enterprises

CRM also known as ‘Customer Relationship Management’ is

ironic that hospitality industry’s success is based on market-

an information system that is used to store customer informa-

ing & managing relationships with old customers while taking

tion & other customized details regards to the customer’s info.

care of customer preferences. An effective CRM system helps

The system is used effectively worldwide especially in the

in this motive as it focuses on the respective needs of the

hospitality industry with incredible and defined effects. As the

customers who can be classified in various types in the

name goes, ironically it helps in making good relationships

hospitality industry. The industry is a huge one in Canada,

with customers regards to their need analysis and their

and holds certain dependencies apart from the likes and

personal likes and dislikes.

dislikes of people. CRM systems are also used as monitoring tools that helps in giving customers their attractive deals and

Why managing relationships is important in hospitality

offers. For example, discounts and offers are made to

industry? A question that obviously needs no answer as it is

customers for a holiday suite, based on the number of times

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they have stayed in a particular hotel or a suite. It adds on to

is a key difference between a successful hotel and a decaying

their preferences automatically that they are a regular

one. CRM systems also have access to influential marketing

customer who deserve their share of discounts and offers.

automation tools that includes e-mail marketing and e-mail

Below are some of the ways and how the hotel CRM is used

designing modules that are designed to make marketing

effectively in the hospitality industry;

much easier and more effective.

1. PROVIDES A CENTRALISED HUB:

3. FOSTERS HOTEL LOYALTY & CUSTOMER RETENTION:

The CRM system being active in the hospitality industry

An effective CRM system helps a great deal in the hotel

provides a centralized hub which is the core for all the central

loyalty aspects. While according to the point of view of hotel

business activities. It is a comprehensively designed software

management and Board of Directors, it is effective indeed in

that provides a very systematic collection of all the relevant

customer retentions aspects.

information i.e. financial, historical and conversational etc.

This is moreover into a centralized database. Therefore, with

Retaining a good customer is a huge preference for those

this repository the customers can be categorized and

who believe in ‘Relationship Marketing’ and retaining their

segmented to the liking of each user involved.

customers while giving them the satisfaction they need. With

The data access within a hospitality CRM Solution is

the beneficial marketing information tactics also comes the

accessed and entered in real-time. However, duplicate data or

ability to personalize customer details and marketing

in-accurate data is a non-issue with a CRM solution in place.

initiatives. While at the same time increasing the ability to

2. THE CUSTOMER EXPERIENCE IS ENHANCED:

foster loyalty and also build customer retention.

It helps a great deal in enhancing the customer experience, i.e. making them feel important in their own eyes. It also helps them want to come back to the same hotel as their decision is based purely on customer liking and satisfaction aspects.

Therefore, in the hospitality industry the customer satisfaction

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