Maxime Downe Masters Fifth Year Project
First Semester Portfolio
Proposing a digital tool that will reduce the household waste that goes to landfill by encouraging citizens to recycle incentivised by a cash prize.
This project is about respect for the diversity of the environment, living within our means without destroying it, voluntary co-operation and empowerment of the individual, democratic accountability, rewarding good behaviour and sanctioning the bad.
Its goal is to change the household recycling trend. It is an mobile application that does this by classifying waste as “general” or “recyclable” and through a process of gamefication awards/forfeits the user points accordingly and monetises the output.
Users recycle in a team and are incentivised by a cash prize which is awarded to the team that recycles the most within each ward, on a monthly basis. In addition to this council tax deductions are awarded according to the citizen’s individual recycling habit.
