Definitive Guide to Northern New Jersey Rents 2024

Page 1


WHAT’S IN THIS GUIDE?

Since its inception, this guide has been the industry standard for aiding investors in understanding the position of their assets in the overall market. Utilized by institutional and professional investors, developers, and private clients, this guide provides the data and resources necessary to make informed investment decisions effectively as you navigate the current multifamily market. Whether you’re the owner of a single property or a large portfolio in Northern New Jersey, The Definitive Guide to Multifamily Rents will provide you with immediate actionable information to:

PROTECT YOUR CASH FLOW

INCREASE YOUR LEVERAGE AS AN OWNER

PROTECT YOUR WEALTH

Ultimately, you will thoroughly understand where your investment stands and how to plan for the future.

03 ABOUT MATTHEWS™ 06 HUDSON COUNTY AT A GLANCE 09 RENT STUDY 17 UNDERSTANDING THE BIG PICTURE

Disclaimer : This information has been produced by Matthews Real Estate Investment Services™ solely for information purposes and the information contained has been obtained from public sources believed to be reliable. While we do not doubt their accuracy, we have not verified such information. No guarantee, warranty or representation, expressed or implied, is made as to the accuracy or completeness of any information contained and Matthews REIS™ shall not be liable to any reader or third party in any way. This information is not intended to be a complete description of the markets or developments to which it refers. All rights to the material are reserved and can-not be reproduced without prior written consent of Matthews Real Estate Investment Services™.

MEET MATTHEWS™

WHO WE ARE

Matthews Real Estate Investment Services™, a commercial real estate investment services and technology firm, holds recognition as an industry leader in investment sales, leasing, and debt and structured finance. Matthews™ delivers superior results through the firm’s industry revered work ethic, unique culture, collaboration, and advanced technology.

Since 2015, Matthews™ has experienced unprecedented growth adding over 1,000 real estate professionals to serve clients. Headquartered in Nashville, TN, and strategically positioned in 25+ offices across the United States, Matthews™ continues to expand into new markets.

WHAT WE DO

Matthews™ redefines what clients expect by accelerating the evolution of how the commercial real estate industry services clients through technology. By leveraging technology and industry-leading resources, Matthews™ is committed to growing and preserving client wealth and adding value to their investment strategy.

PROVEN TRACK RECORD

Our professional team of agents have many years of experience with representing the top institutions, developers, and private clients in commercial real estate. We hire the best and provide them with top of the line support, systems, and materials with the goal of exceeding expectations

25,477 TRANSACTIONS

$66.26B IN DEALS CLOSED

FULL-SERVICE REAL ESTATE SOLUTIONS

1,000,000 INVESTOR DATABASE

1,000+ AGENTS & EMPLOYEES

Our centralized client services foster specialization and collaboration across all divisions to provide an array of commercial real estate solutions for our clients.

INVESTMENT SALES

› Multifamily

› Net Lease Retail

› Shopping Centers

Industrial

Healthcare

Office

Self-Storage

Hospitality

Auction Services

When you hire Matthews™, you have the power of investment professionals strategically positioned across the country to sell your deal. We have access to the largest database of capital from private and institutional investors. With our collaborative culture, agents from across the country work together to source buyers through the Matthews™ network. CAPITAL MARKETS

› Debt & Structured Finance › Equity LEASING

› Landlord Representation › Tenant Representation

david ferber, cpa

VP & DIRECTOR | MULTIFAMILY

MOBILE (201) 218-9156 DIRECT (551) 888-0042

EMAIL david.ferber@matthews.com

LIC. NO. 01469842 (NJ), 110401336343 (NY)

David specializes in multifamily investment sales across New Jersey, with a strong focus in Hudson County. Since 2019, David has sold 1,520+ units totaling over $340M in transaction volume. His localized market knowledge and wide network of investors has helped him achieve a 95% closing ratio. He has worked alongside private investors, institutions and developers across northern New Jersey.

David previously worked at Ernst & Young as a Tax Senior in the real estate department before joining one of the largest commercial real estate companies in 2019 as a multifamily specialist in Hudson County. David’s awards and achievements consist of 2020 National Pace Setter award, 2021 Rising Star award and 2022 Shooting Star Award. David is committed to serving his clients with the highest quality work product and service that lead to a successful transaction.

PROFESSIONAL ACCOMPLISHMENTS

} 2024, 2023 — Leader in Real Estate — NJBIZ

} 2023 — Sales Achievement Award — Matthews™

} 2023 — Influencer in Multifamily — GlobeSt.

} 2022 — Shooting Star Award

} 2021 — Rising Star Award

} 2020 — National Pacesetter Award

AFFILIATIONS AND MEMBERSHIPS

} New Jersey Department of Real Estate

} New Jersey Real Estate Commission

License No. 01469842 (NJ)

} New York Real Estate Commission

License No. 10401336343 (NY)

Jordan Anhalt

SENIOR ASSOCIATE | MULTIFAMILY

MOBILE (201) 321-2925 DIRECT (551) 277-1260

EMAIL jordan.anhalt@matthews.com

LIC. NO. 1433493 (NJ), 10401266944 (NY)

Jordan Anhalt is a Senior Associate at Matthews Real Estate Investment Services™, focusing on expanding the company’s investment sales platform in Hudson County. His extensive experience in multifamily asset management gives Jordan a deep-seated understanding of the owner’s perspective, adding value to his sales approach. With over a decade of experience in the industry, Jordan’s ambition and passion for providing clients with top-tier support and guidance make him an asset in the field. Jordan’s background in financial analysis and underwriting successfully equips his clients with a unique perspective on the commercial real estate market, aiding them in making informed decisions for a long-term, profitable investment portfolio.

Prior to joining Matthews™, Jordan served as a Production Manager at Greystone, where he was involved in over $676 million in financing in 2023 alone. During his tenure at Greystone, Jordan orchestrated innovative debt and equity solutions tailored to the needs of multifamily commercial property owners and developers. He also demonstrated expertise in facilitating substantial loan mortgage executions across a spectrum of lending platforms including Fannie Mae, Freddie Mac, CMBS, bridge, balance-sheet, and special situation lending. Preceding his role at Greystone, Jordan held the position of underwriter at Bravo Capital, where he conducted meticulous sizings and underwrote FHA loans.

AFFILIATIONS AND MEMBERSHIPS

} New Jersey Department of Real Estate

} New Jersey Real Estate Commission

License No. 01469842 (NJ)

} New York Real Estate Commission

License No. 10401336343 (NY)

STATE OF THE MARKET

HUDSON COUNTY, NEW JERSEY

TRENDS, CHALLENGES, AND OPPORTUNITIES | 2022-2024

The multifamily real estate market in Hudson County, New Jersey, has faced a dynamic landscape over the past three years. From fluctuating interest rates to evolving investor sentiment, here’s a comprehensive overview of the market’s performance from 2022 to 2024 and the opportunities that lie ahead.

MARKET OVERVIEW

2022: A STRONG START WITH RISING RATES

} 5-Year UST Rates: January: 1.20% | December: 3.76%

} Buildings Sold: 116

} Total Units Traded: 2,143

} Total Volume: $537,073,012

} Average Cap Rate: 5.59%

The multifamily market in 2022 was resilient, despite rising interest rates. The five-year U.S. Treasury yield began at 1.20% in January and climbed sharply to 3.76% by year-end. Despite these rate hikes, the market achieved strong sales volume, with 116 buildings sold. This translated into 2,143 units and over $537 million in transaction volume. A stable cap rate of 5.59% highlighted strong investor interest, even as borrowing costs increased.

2023: MARKET ADJUSTMENT AMID HIGHER RATES

} 5-Year UST Rates: January: 3.85% | December: 4.00%

} Buildings Sold: 90

} Total Units Traded: 1,376

} Total Volume: $330,879,573

} Average Cap Rate: 5.79%

By 2023, rising rates weighed on the market, with the five-year UST climbing to 4.00% by year-end. The number of buildings sold fell to 90, a 22% decline compared to 2022. Total units traded dropped to 1,376, and transaction volume decreased to $330.9 million. A slightly higher cap rate of 5.79% mirrored cautious investor sentiment as participants adjusted to elevated borrowing costs.

2024: CONTINUED SOFTENING WITH SIGNS OF OPTIMISM

} 5-Year UST Rates: January: 3.84% | December: 4.11%

} Buildings Sold: 73

} Total Units Traded: 949

} Total Volume: $205,079,090

} Average Cap Rate: 5.80%

In 2024, the market continued to soften as the five-year UST inched higher to 4.11% by December. Transaction activity declined further, with 73 buildings sold, marking a 37% drop from 2022. Total units traded fell to 949, and transaction volume decreased to $205.1 million. The cap rate rose slightly to 5.80%, reflecting ongoing market adjustments and investor recalibration.

HUDSON COUNTY: A HUB OF GROWTH AND OPPORTUNITY

Hudson County continues to thrive as a premier destination for renters, fueled by its proximity to Manhattan, robust transit network, and diverse housing options. Jersey City leads the transformation with large-scale projects such as One Journal Square which highlights the city’s extensive growth, with 7,900 units currently under construction. The Heights stands out as a key investment area with a cap rate of 6.10% and a total sales volume of $146 million, reflecting strong demand despite no new deliveries over the past year.

Hoboken’s tight vacancy rate of 3.7% underscores its status as a supply-constrained gem, offering limited new supply but catering to a young, affluent demographic. Meanwhile, North Bergen and Union City continue to draw renters with their affordability and accessibility. North Bergen has expanded its inventory by 20% over the past decade, with developments like the 363-unit Capstone at Port Imperial driving interest. Union City’s proximity to Manhattan makes it particularly attractive. Bayonne also benefits from its strategic location along transit routes, boasting a cap rate of 6.40% and a high occupancy rate of 95.19%. Developments such as Bay 151 attract rents with incentives like two months free rent.

Weehawken and Harrison further showcase Hudson County’s transitoriented growth. Weehawken’s luxury waterfront developments cater to high-income earners, with rents often exceeding $3,200 per month. Harrison’s significant expansion, delivering over 8,000 units since 2018, has increased Class A inventory by more than 300%, supported by its transit links to Manhattan. Investment hotspots like Journal Square, with a cap rate of 5.50% and West New York, with a 97.90% occupancy rate, highlight Hudson County’s robust market dynamics. Despite challenges such as slower employment growth in tech and finance, Hudson County remains a diverse and thriving hub for renters, developers, and investors alike.

RENT BY MARKET & BEDROOM TYPE

$2,000 $3,500

$2,500 $3,000

$1,500

$1,000

The Heights Journal Square McGinley Square Bergen Lafayette West New York Greenville Bayonne

AVERAGE RENTS

G reenville Bayonne B ergen Lafayette West New Yrok
J ournal Square M cGinley Square
The Heights
G reenville Bayonne
ergen Lafayette West New Yrok J ournal Square
cGinley Square
Heights G reenville Bayonne
ergen Lafayette West New Yrok
ournal Square
cGinley Square

THE HEIGHTS

JOURNAL SQUARE

MCGINLEY SQUARE

BERGEN LAFAYETTE

GREENVILLE

BAYONNE

1

WEST NEW YORK

2

3

UNDERSTANDING THE BIG PICTURE

Î HOW TO MAXIMIZE INCOME: RENTAL INCREASES AND PROPERTY APPRECIATION

The goal of a landlord/owner is to increase the income earned from rents and fees during which the property is held by either increasing the rents or selling the property at the highest price possible. The key to maximizing your income is to charge a competitive but realistic monthly rent.

Î ANALYZING YOUR MULTIFAMILY PROPERTY: RENT, VACANCY, RENOVATIONS, AND MARKET PERFORMANCE

By comparing your property to similar multifamily properties in Northern New Jersey, you can more accurately determine a competitive and realistic rent for your tenants. Having a high rent is not a bad thing so long as your vacancy is low. Conversely, having low rent and vacancies is not bad; however, increasing your rent to market rent is recommended if demand is present. Should your rent fall higher or lower than average rents with high vacancy, it might be a good idea to analyze how the market is performing as your investment is considered risky.

A strong market with strong demand will support rent increases. A good indicator of a strong market is when the population increases, or development occurs. In markets that haven’t seen a lot of new multifamily construction, it’s important to analyze the improvements other multifamily properties have undertaken.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.