Date 9/24 181 61 19 335
Email Campaigns
Date 9/25 10/27
Opens: 3,245 (35.4%) Clicks: 70 (1.1%)
Sent: 6,142 Downloads: 92 Opens: 2,162 (34.1%) Clicks: 173 (2.7%)
Sent: 6,338 Downloads: 135
Social Stories
Date 10/22
1
1
0 Views: 16 Interactions: 0
Social Stories
Date 10/2
Likes: 1 Views: 19 Interactions: 1
Blogs
Date 9/24
Monthly Views: 2,221 Page Views: 36 Time on Page: 15s
Entrances: 21
Total Users: 7
Date 9/18
Photography
ICSC Trade Show Exposure
Event Participation
50'x 20' Booth
3 Shows Properties featured across a custom large backwall graphic.
ICSC@Midwest, ICSC Vegas, & ICSC New York
Attendees
30,000+
Summary
Matanky Realty Group showcased Bishop Plaza at two major ICSC events, engaging thousands of retail and investment professionals. The property received high visibility through custom marketing materials and booth displays.
Burlington, Planet Fitness, Five Below, McDonald’s
Key Takeaways
30,000+ total attendees
Custom-designed Bishop Plaza marketing materials
National Brands Engaged 1,265
Post-show Follow-Ups
Retailers Attendees
Meetings with national retailers and expanding brands
Generated qualified post-show leads
Ongoing exposure through 2025 ICSC events
Next Steps & Discussion Points
Planned Marketing Initiatives
Email Marketing - Bi Weekly
Launch custom investor-targeted email campaigns designed through competitive benchmarking of top industry templates. Conduct A/B testing to evaluate subject lines, visuals, and CTAs while continuously refining campaign design, feature imagery, and messaging. Execute biweekly sends with resends to non-openers to maximize reach, engagement, and conversion performance.
Social Media - Monthly
Deploy a targeted social strategy on alternating weeks between investor email campaigns to sustain engagement and visibility. Posts will align with our noprice positioning, incorporate flashback imagery for storytelling, and use A/B testing with competitive benchmarking and CTA optimization to enhance performance.
Next Steps
Launch investor-focused email campaigns with A/B testing and biweekly resends to optimize engagement and conversions. Rotating with targeted social media campaigns.
Press release is scheduled for publication end of November. Preview draft available for approval. Written by Marketing and featured across local and CRE news channels.
Expand outreach to additional investor or broker segments using curated lists marketing created.
Deploy a targeted social strategy on alternating weeks to maintain visibility, using storytelling imagery, no-price positioning, and A/B testing to optimize engagement. Rotating with targeted email campaigns.
LinkedIn Ad scheduled to run end of November. Campaign budget is $100 for five days, targeting investors with a custom image and advanced audience segmentation managed by Marketing.